Cultural Tourism Recovery Workshop 6: Reporting & Conclusion
For many, many years myself, and where I've been going on dive holidays and Experiencing various cultures and places like the Philippines, Malaysia Indonesia to name just a few Locations, but Importantly, James Cook University's College of Business, Law and Governance It's, also very Much aligned with aligned, with what's. The project is about. I think what we're about is creating a brighter future for life in the tropics and beyond. And in this, particular context, through tourism, education and tourism, research, that makes a difference locally and globally, so we as a university in college really AIM to make a difference in the Asian region so what we do in a immensely place to be part of the cultural tourism, recovery project and Obviously I will allude to a few points. But then is probably will discuss many other points about potential collaborations, and so forth. But if you been discussing in the previous 5 workshops, there are many challenges, but also huge opportunities to ensure cultural tourism can become more sustainable in particular after the devastating impacts, of COVID-19 and I will not go into all those details, because the one had Joan also much better than I do. But so we'll be also part of the remained of today's workshop what I believe, is really importance on which will be continue being an element, which will need to be emphasized as unpacking Customer Tourism Experiences and Also understanding within that contact, the role of digital media, throughout the Overall Journey, from creating awareness, an interest, all the way to the Actual, cultural tourism experiences and thereafter I think those will be crucial Aspects, Since Irrelevant, we Look at the use of Augmented Virtual Reality, and complementing most supplementing experiences and conveying understanding about potential experiences, and creating awareness, understanding I think there's big big big opportunity and was the cost of creating such digital aspects become less this obviously still real need to debar Competences, to create such Supporting digital Experiences and media, but with the same context as what I've mentioned before I think it's really important to create entrepreneurial mindsets understanding to reimagine cultural tourism experiences and I think well, much of what we have been doing over the last 1020 30 40 Years will continue being relevant and will be important. I think the way we do things we need to be refined in minor ways. Sometimes a more drastic ways, and I think having open mindsets to facilitate change, and being, willing to transform I think it's important, and I think that's important because experiences in culture, tourism, are cool created it's the tourist, the travelers a visitor but it's the Operators, it's the Destination Governments as a context that really make a difference in how such experience, are created and a good example, which many all of you would be aware of and which I encountered earlier this year, is in July or I think it was in July or very early august See East new certain Gara Government had announced to increase the fee to access.
2 of the main islands of the Commodore National Park to see Indonesia's, Commodore Dragons the increase was 18 times see original Fee Level Not Increased to Free Point 7 5 million Rupee which is about 200, and $60 Us. To enter those Islands of the Commodore National Park to seek Motor Dragons clearly this increase in few will likely Scale of tourists and will have huge Impacts on the Impact of those Living on Cultural Tourism in the Area, which may actually dry up to some Extent in particular with some Proposals about who might be operating, certain kind of tourism facilities, in that area, or national park so I think the impact is largely huge and what as you, as many of you would be aware, hundreds of Venesian Indonesian tourism workers, have gone on strike over this hefty increase And was the Government suggested the increases in fee levels are needed to preserve the habitat of Commodore dragons. No doubt in my mind would have a huge impact on cultural tourism operators in the area, and how to deal with this is amongst many challenges that you are talking about throughout your workshops. And I think obviously the Government took some initial Action and I haven't heard about latest, but at least, what has happened is a fee increase had been postponed to only take Effect January 1 2,023 which means to domestic Tourists will be until the end of December, only Charge 75 ₹1,000 and International Tourists, 150,000. Rupee rupees so, but once those feel levels increase, there will be huge implications, and I think, with this in mind, What we are. Certainly very keen to explore both was in our Tourism group, within Jcu James Cook University, in Australia, but also Singapore to Work with Tourism, Associations, Bodies Governments, Operators Within Australia, Indonesia, Malaysia, Philippines, Singapore and other Parts Papa New Guinea, so forth to really find ways of how we can help what kind of assistance we can provide where we can make a difference in help obviously within the Philippines within measure Malaysia.
Now elsewhere, this great capacity already sometimes capacity is limited, because it's just not enough. People, as all times, certain competences that are stronger in some areas and in other areas. And so I think we have a very keen interest in finding ways of working with many of you to find identify opportunities. Where we can work with you and hopefully making a difference. So this is in mind, I will hand it over to you, because you're, the experts.
So thank you again for having me take some of your time, and really think that's a fabulous project, and I hope that you collectively will identify some really interesting avenues to move forward, that ultimately, will make a real difference. So beyond having workshops to really start working out how you, as a collective group, can start actually taking on ownership of some of those initiatives to work with various governments operators, to make small or big Steps towards change, so thank you and I hope this will be a really really fruitful workshop, today Thank you so much. Sagie, very good topics and themes. You mentioned that? Yeah, some of them we covered in our workshops. And yeah, hopefully, we can identify more specific projects based on what we have heard in this seminars to do a more applied research.
And long term collaboration of course it has been difficult, as when we were writing the proposal, it was just. We were just emerging from Covid. In most countries in Southeast Asia, it was still impossible to travel internationally until early middle of this year. So now, the situation is getting but and we can do more upl things rather than and just discussions. So thank you so much, and let me share my screen again. So that we know where we are moving on in the program So we'll go straight into our summary and preliminary outcomes of the Project, the main part of Today's Seminar, and first I wanted to and get back to the origins of this Project how It Originated Why and what we have been Doing, so it all started yeah, and the half ago around July 2,021 and You know, we have good connections with Southeast Asia. Dr. Jenny Pancho is originally from the Philippines, and Dr.
Herakadian, is originally from Indonesia, and also we have a lot of friends in in in the region one of them is Dr Hasanal Baghdad in Malaysian, Kotakina Balloon, so we started discussing what can we do together, and we identified That cultural tourism is really important part of Asia, pacific tourism, experience, you know it has such a reach endeavor culture, many cultures, hundreds, that so many different ethnicities, different language, is different ladies, religions, different histories, Hi, and in many cases, a lot of Cultural on tourism, Operators, Small businesses and of Course from the News. You all have heard, how in different countries, people came across the similar struggles during COVID-19 Pandemic when there was no international tourists, and the Domestic travel was also Limited and one of the issues has been for the region that Cultural Tourism, has been over reliant on international visitation rather than the the domestic, and so we thought that has there has been discussion on how to build back a better more sustainable Tourism, as Dr. Professor Segue, Gurgan mentioned? we thought well, what could be our small contribution.
That that can be impactful. And we thought it could be about a cultural tourism, and how to bring it back stronger after COVID-19. There are important things about cultural tourism that make it valuable to focus, one of them is that it involves young people and women. And in many cases, especially young people are important in ensuring that culture continues it doesn't die out. So how can we keep attracting young people to be involved in culture, learn about it. And one avenue. For it is cultural tourism.
Another point is that cultural tourism is often delivered in regional areas, not in the capital, cities. Capital. Cities are doing okay, just with a business tourism with the conferences and conventions, but we need to spread the economic benefits of tourism, into the regions of course there is nature based stories now with a focus on the Natural resources and the Environments, but another, important part in what Tourists, often remember after their trips, are the people and their cultures. So and we thought from the perspective of regional development.
It also a good topic to focus on and of course there is value in the calcium itself. Right a both tangible and intangible, cultural heritage that needs to be protected and needs to be taught to others. You know it brings a cross cultural understanding between people, it creates, bridges that are important, as we live in a globalized world to be able to understand each other. And so that was our focus and I we are very lucky that the Department of Foreign Affairs and trade in the Australian Federal Government has a series of Councils that Provide grants for people. To people, collaborative projects. And one of them is Australia is on council that focuses on southeast, Asia.
But there are also similar programs related to India, to Japan, to Latin America. And several other places. So the program is designed to to work for both, academic institutions, but also other organizations, associations of different kind, industry, organizations, are nonprofits and is basically, promoting those links, between people, and providing opportunities. For collaboration between us Australia and different regions of the world.
And As a recently was posted on the Facebook page, so Australian Council on Board has met and They Discuss Deepening Engagement with southeast Asia specifically, they said that they are Considering a Range of Exciting Opportunities. To build connections, through leadership and community-based programs, collaborative research and showcasing the diversity of australia's, talent, so we can see that the Australian Governments Interest in the Region, Continues and that the for Sure will be more Opportunities, for Us to Collaborate as we see Opportunities. are coming from the Federal government. Okay, so we're we're very happy for Australian government.
To have funded our Seminar series, and more specifically, our objectives have been to develop capacity of cultural tourism initiatives involved in tourism and Asian countries to report on case studies and Detailed potential strategies for cultural community-based tourism initiatives in the region and Establishing leaking edges. So between tertiary education, institution, and tourism, organizations in Philippines, Malaysia, Indonesian, Australia, so our Project focused on these 4 countries Australia, Indonesia, Malaysia, and the Philippines, but it Doesn't Mean, that in the future we Cannot work with other countries. very interesting things are happening in in Vietnam, in Thailand, of course. So. We can think about other projects and other partners in the future. As I mentioned when we started the project. It basically started with Jcu and the University Malaysia, Saba collaboration and as We progressed, more organizations has have joined us, and we are very Grateful for the Contribution and the Efforts that they put towards
Delivering the seminars creating the content, participating actively in this Seminars, organizing, Fil trips. And so forth, so in in Indonesia we are very grateful for the support we got from a Hill dictty party, which is the association of hi education. Institutions, in tourism and Indonesia, Steve RAM in Jojakarta, that hosted our seminar in Indonesia, and Traceactive school of Tourism, which has been providing Ongoing support including some of the administrative Support for our Projects and then in Malaysia, of Course our very good partners, University Malaysia Saba have. I've been really good partners with us, for the whole duration of the Project and they have delivered the seminar in Cotton, Kenabalu, and in Philippines, we Naka Agricultural village has been Supported from the Industry, Perspective.
From the beginning, and they also welcomed us on the field, trip in the Philippines, in buggy, city north of Manual, Line, Lozon Island, and also Academic Partners at St. Louis University and University of the Carteliers, are both located in Buggy City. In the Philippines. So it has been a you know, an organically growing project. And I'm calling happy with how it turned out to be honest to be more specific about what we have done, and we so there were 5 seminars that took place already and this is the sixth the final one so we started with an introductory seminar first it was online but we Also included some industry speakers to share. How they have survived through the COVID-19 period. Then we moved on to the Topic of women. And to Use and Cultural tourism. That was the focus of the workshop in Indonesia, and Jug Jakarta.
So we especially heard a lot of different stories on how to engage with young people, to bring in them to cultural tourists and the importance that women play in a cultural tourism, we then moved on to the first seminar that took place in kansas in Australia, and here we had the quite a strong Emphasis on Aboriginal Tourism, in Kansas. That is the way, our cultural tourism works, because aboriginal and Torres straight islanders say in the region have inhabited this land for Millennia, and so they reach cultures at the Backbone of Cultural Tourism here and I will talk Mode it in detail, about this, but we focused this workshop on Regenerative tourism, the concept of giving Back more from tourism than it takes then we moved on to a very important topic in Cultural Tourism, Marketing because as I mentioned many of the cultural Tourism, operators are small Operators. They have limited opportunity to market themselves, especially to the international tourists, but as well, to the domestic tourists. As there is a growth in tourism. Products the Competition becomes very stiff, and it's important to think about how you can reach your target markets. And only 2 weeks ago we had our fifth, seminar, and that seminar was in the Philippines, in Bug Use city and focus on Adaptation, and Economic Diversification this Topic. We thought was very important, because we don't want people to think tourism is a panacea for all the problems.
And tourism is quite a vulnerable economic sector. As we saw with COVID-19, but before with any natural disasters, so any epidemics or financial crisis you can't only rely on tourism, so what else can communities do what kind, of different opportunities, economic opportunities? They can create to complement traditional economic activities, like agriculture, and tourism. And so today, we're doing our final seminar in the series, and the focus on just reporting what we have done and the cheap, and Discuss, the future hey? So as I mentioned the seminars, what they can place. So both I, online and in a hybrid mode the first and last seminars are online, only but the second one took place in Jojakarta, in Indonesia, the third one was in Kansas, Australia fourth, time, was in Cotton Abalu Malaysia, and the Fifth one was In buggy, in Philippines, so it's quite an extensive in geography. And it was great that people with different perspectives from different countries, have met and spoke and shared their experiences.
This Share and experiences and practices is what stimulated us to set up this workshop series. How we may think, okay, as academics. We have some knowledge. But it also is very valuable to hear what has been happening in other countries. Other places in the region, from the practitioners, and I hear what government nonprofit organizations I have been doing to support cultural tourists and gain lessons, from that okay, so we have been doing some analysis of the engagement, with our workshops, overall we Had a 1,000 over 1,200, registrations for the previous 5 seminars. The majority. 2 Thirds were female, and you can see that the day is quite a spread in both the age and the geographical location of where people come, from some how well, from then Passar from bali we have people from different regions from from the Philippines, as well as I'm from the Mountain Province.
Someone, around the Cordelieras. They have been some people, from Manila, as well, from the capital, similar in Indonesia. There there has been Interest from Jakarta as Well and similarly canceled towns will have been involved. You can see that the there's quite a lot of young people that got involved.
They mostly, but this quite similar breakdown between the 25, to 34, 35 to 45, to 44, and 45 to 54, age range so it has attracted a lot of different, People, with different Backgrounds also from different countries philippines, have Been very supportive, but also Indonesia, Malaysia and we had over 80 people from other countries, on which we are not focusing in our center. So there is a broader interest in the topic. You can see India Sri Lanka, Iran, China, O Man, Canada, and so forth. So it has been interesting for us, because we were not really marketing it to those cohorts, and that people still found our seminars. And I got to engage with them. If we look at the this sectors where the participants come from the highest number was from the Tertiary, or High Education Providers, and I will break it down later on without students as well, but also very Good response from the Government, and From different levels of government, it could be state, or to local, government, especially for local, government.
That's been quite important to Rain State tourism and I can add the economic opportunities and communities after Covid, you know and it's local governments, responsibility to ensure that direct constituents, recovering from the both it the health and the economic issues that COVID-19 are brought to us and we also had the good support from the private businesses. Almost 80 registrations as well You know, if we take students out of the equation, they're still around 1,000 registrations. And then we can see that again. quite a large number of registrations come from a diverse age, group and it doesn't really affect where the Registrations were coming from in terms of the geography and similar with the Gender so are there you can include do I exclude The students, as they actually were not how a target market. For this exercise will.
When we were thinking more about the prohibitionists and government. Representatives. They don't really affect, and the distribution that much. Okay, and of course, as we are from the University. It's also very pleasing. To see them engagement with our colleagues and other countries, from other universities in the region that we can see on the graph here, but there are other types of professions that have been involved a lot, of administration stuff from the government, who are tourism offices Tourism Facilityators, India, hey? In the city community, or the state there are also managers that have joined these programs as well, okay. We also have been doing an abbreviation of our seminars to see how well they are received by their Respectance.
We got it about 360 responses to our eventations. There will be another one after this seminar so also please feel it out And we can see that the the evaluations have been quite positive. If you see him on the graph here, the majority of the participants viewed positively, the seminars, they had clear purpose for them.
They found them relevant to the work they had that they will engage in and overall they're satisfied with the seminars, unfortunately we haven't yet looked close and into this to see those that were dissatisfied with the seminars Would issues they may have raised and what we could do, but in the future, but that's part of our scheduled activities, as we finish the seminars series We also looked at the different topics that we covered. And what our participants have found importance in this seminars. So among the important themes was of course, the recovery of the COVID-19. And its impacts on the Sector, focus on the Cultural Heritage protection, where in some of the locations we have discussed, there is not sufficient protection of the existing cultural heritage, both tangible, and intangible but in our discussions we felt that the protection of Intangible, heritage was more important, as a it is intangible, right? It's the Performances it's the skills people have. It's the knowledge, I once it's lost. You cannot recover it.
The build heritage. You can renovate. You can build new buildings, but once the knowledge is lost. You can't recover it. So it's it's a challenging topic. To preserve the intangible heritage. Now the songs, the languages, the the traditions, the understanding of the symbols behind rituals, or Artifacts of Paintings, Statues, and So Forth, Authenticity, is also an important Topic that has been Covered and We have Been discussing what is authentic or what is? Not how do we make sure that we can create a cultural tourism products that are attractive to tourists without creating a dignified artificial culture one of the problems for example, is that theories, have limited time to enjoy cultural performances but usually performances, last for a very long time and there Is one just short performance, that is the most exciting. So those elements that are exciting, become over andphasized and the young people learn about them, because they're performing them in 2, tourists but and then the less exciting elements, which may not be less valuable maybe they are more Valuable, are not as widely portrayed, or performed as before, and so the Antiquity losses, so because of that Domestic Tourism is also something.
We have focused on as I mentioned until early to middle 2,022. They were very, few international Visitors coming to countries in Southeast Asia. It has been improving, have been one of them, and the Philippines.
So I can tell you that things are getting better in that case. But the COVID-19 brought the realization, that you cannot just focus on international visitors, Cultural tourism, also has a lot of value as a way to learn about you on culture and the Stimulation of domestic cultural tourism, is very important however, traditionally there has been a less of Interest From domestic visitors in on the cultures, because the perception and it's the same which our country you go to is that all I know about my culture, why do I need to pay money to learn something about my culture, i know it already but it's, not the case, usually there is always Something new to learn, about, okay. And and then we focused also in relation, to that the value of culture, how to promote the importance of the local, or national culture, to the residents and as I mentioned already we focused also on youth and women, especially Attracting young people, into cultural tourism. Has been an on Glenn topic in many seminars beyond the one that was focusing on on on that issue, a social media marketing has come up in several seminars as well, how do. You reach your target market, especially when you are on a tide budget well, Now, it's getting more difficult. But it was not so difficult to reach a white audience with a Facebook promotions.
But some algorithms, some seem to be changing, and also the market is changing. So the partitioners have to engage in all sort of new media inclusion Tiktok, for example, product development. Also a an important topic on how do you develop products. And this, is where the sharing between the participants has been beneficial, just showing. Here's what we do and here's, what people do in other countries and learning from each other, social and environmental impact so we'll cover it as well, especially we talked about it.
In the Regenerative Tourism, Seminar and government support as well, okay. We also ask, what support is needed to develop cultural tourism. Further, one of the issues was the Lack of Experience, some of the Organizations only beginning now after COVID-19, finding the opportunity to Develop cultural Tourism, and their Community Diversion from the Traditional Economic Activities and so that is why this Kind of programs are important you know especially When there is funding then there, is no barrier for people to participate to attend this workshop still need to pay extra to Gain, valuable knowledge, and education point Internet, something is very programmatic but it's very important especially in terms. Of markets. You can't get access to markets. If you don't have Internet. And this is how people book, their travel, how they find out about where to go and what to see.
And the lack of access to Markets is related to that, but also to limitations on where the Organization's allocated how easy it is to access them. Language barrier is an ongoing issue. Similar to financial support. And we learned of some of the Initiatives from different governments, of how they are supporting cultural tourism, what their programs are that was also discussed in no in indonesia and in malaysia, in Indonesia, we heard from the tourism officer from the State. Ministry in Malaysia was from the local government in Philippines, was also from different levels of government. We heard what a kind of support mechanisms they provide, access to knowledge. I isn't an issue. And this is something that we are trying to address.
More formal education, and training. And the last point he is aware awareness raising and that is especially important for the local residents, in the country, so where we undertook our seminars, raising awareness among the different Stakeholders, especially the residents of the value of Calcium Value, of cultural tourism. Sorry you don't only need to market to the outsiders, but also need to market to you all your own people. Okay, so that's the part from me. About what we have been doing. What we have achieved so far in in brief summary. And now I would like to ask my Colleagues, to also cover what has occurred specifically a in each country, and we'll start with Indonesia so Dr. Harakadiana please over to you Okay. Thank you, Dennis and Thank you. Everybody for attending this
Final, the conclusion of the Webinar series. This is the sixth one, and welcome everybody to this Webinar Hello, Jenny and Hasanal and also Proofsky, so I would like to Profite, some brief report about what happened in Indonesia, the Activities, that Was conducted in in all this. maybe Dennis, can you scroll down like, yeah, yeah, I think this one is just a brief information about the participants that involved in the webinar, for the first webinar, they were 200, and 40. 4 participants, and you can say also that this event was also careful by the media, and the photo over there was the visit to the tourism village in long run it in tokyo carta and then the you can see the participants are really enjoyed the physic to long run Tourism, village because Longgran is one of the the best reason for in Asia has been receiving ferris, awards nationally and Internationally, and the Latest one is from the Unwto okay, next year so these are the Outcomes, of Activities. Okay.
From the Indonesia's evening. If it's not to supervise, these there is the need to have a sort of support from Tourism, stakeholders to promote Cultural Tourism in Heritage, so during the discussion it was mentioned that Tourism needs the Scenery, from the citizens of Panda, Helix, like the business academics, community, government, and the media because government can facilitate the events or the programs but of course the government, cannot work on their own they need support from all the Stakeholders, related, and then the the another Issue, at the time is to develop public awareness about what importance of Preserving culture and heritage? It is very important to make the socialization to the community, about the culture in heritage. They need to be aware. They need to understand, to know about their own culture. If they already know about their own culture, and then they will get interest after they built the Interests, about Culture and heritage then they will be more caring about by suffering cultural inheritance, so this was one of the the the point was addressed by some speakers, because when we Talk about pre-surfing Culture and heritage.
Lead out telling them that white is important. I think they will not understand. And they will not probably not really interested to take action, and then This is also necessary to encourage the youth and community to click and participate in the cultural events, and then from the the discussion in the Webinar. It was It was indicated that the government also provided some you know, some funding to develop the cultural events maybe the findings are not 100% some of the findings are just parcel findings, but the funniest is to encourage people to develop the events and then they Can generate more findings from let's say, from the sponsorship, or from the admission Fee, and then It's and then one of the Speakers at the time, also Mentioned, about as the Educators, what we can do to encourage the students, because the students is the generation.
The next generation, and then what we, we need to to do. As the Academy, I said Adamia to to empower the the student and then to support the students, to get interested in the cultural, events and to participate in the cultural events, and also to create not only to participate, and also to create an events and it's, also it was also Noted that we need to provide more opportunities and access for women and mute into some activity. Actually, there are a lot of opportunities, for women to participate in the tourism activities. But and then it can be done in various ways, and I remember that time the Princess of Jakarta the Pandora. It was very interesting when she mentioned about how they actually train the the densers at the palace.
So the dataers have the like a sufficient about the dancing, and then they can actually pass on their skills and knowledge to the young generation so it's not only just, the the then the pro, the perform dancing in the palace, but they also you know given a certificate, and a skill, and Then they can actually teach the young generation about the title, dancing, and which is to preserve the culture, and I think it's also one of the very great Initiative, from the doctor Katar, Palace, and I also remember at that time, there There's one of the Speakers also Mentioned, about reducing, the Carbon Footprints through the cultural tourism, autism, village. Because when we develop the cultural tourism of the Tourism, village, the the people, or the local community, will will. The you know, like the face, tables, or the plantation, and then they, make the food, or they cook, the food, from their own garden, or from their own farm, and then they Will, Surf and Deliver, to to the Guest, instead of Let's, say the Guest, Going, to the Restaurant, in the 5, several restaurants in the hotels. Or you know the like international restaurants, where the the food, maybe come from the suppliers from different country or from people in cities, or even different countries, and then it will increasing the carbon footprints, so to reduce, and to Eliminate the Carbon. Footprints is to encourage the local community to provide everything local, and then package. The local, local, product, products, or services and then deliver it.
To the customs. Alright, thank you, Dennis, and then next, please yes, and then villain from the case Study, from the Long Run, through some Phillies Injector Parta, the the rules of Women, in Transforming, the Communities, to Tourism, so you can see over there be some of the Photos A couple Of photos, about women producing a chocolate. So long run is actually quite well known, for the the patio, or the chocolate, the chocolate, sorry the yeah.
The Chocolate, plantation, but the problem was at the time, It wasn't managed properly and so the the price of the Chocolate We're not really having a high value, so the the Community started to to Develop, the Chocolate as a Product of the young run and you can See, over there, that the Women the local women, in the long run, tourism, Village. They created the chocolate products, and I heard that the topic is actually quite nice and then it's very Nicely Packaging as Well and they even have like a Chocolate Shop, where you know, visitors, can and can go and they can also learn about, the how, they produce the chocolate. And I think it's very good because in here, actually, the the women in Lancaster and village have a fairly significant Roles and they actually Increasing, the the economy. Of the 2, at the long run through some village, and and then also when when you can see that probably you've heard a lot about the saying that even when you get a man, you educate, the man, right or you when you look at a man you educate, an individual, but when you get the women, you educate, a generation. However you, look at a woman, you educate, a family, and this is true, because you can see in the long run how the the women take action, and then they even manage, the homestead at the long run, tourism village so the Minister, home state, they produce like a local Souvenirs, and Handicraft. Chocolate. So they are actually helping the community, helping the long run, the village in terms of the economy.
Okay, and then of course when the economy is is getting better. Then the well being of the local committee, also increasing, okay, and then the in the Webinar. The Indonesia also. actually encourage the youth to involved in the Tourism, promotion, and development, and this are some of the activities at a time what actually promote the the role of the youth in tourism for example in Chicago Area, they have what they Call Demos the Tourism Ambassador. So this is like a like a selection of the youth to become the ambassador of tourism, of Duchicarda, and then there's also Saka Parvisata Or the Tourism Youth Scout so the Scout is not only the you know, of course all of you know the scout right.
Thank you. But this one is saka Parisata is a scout but focusing on the tourism, tourism activities and another one is can peek, can be it's a congratulations or indonesia or innovation, charms, Simulation and Jenna wy oh. it's wonderful indonesia generation. So these people at this youth, maybe the most of them are millennials genesis and they are fairly high tech. They are very tech savvy, and they they help the government, to help the the community, to promote in Russia, tourism, on the social Media, so this are some of the initiatives that was mentioned in the Webinar, about the Youth Enforcement Tourism, Promotion, and development.
So the Dennis, and then also the participants here. These are the some of the Brief Summary of what happened in Indonesia and all the activities that mentioned in unanimously, of course hopefully from this one we can generate, you know like a like collaboration, in the academic are also Research, as mentioned by Dennis as well and now I can give The flow back to Dennis. Thank you, Dennis. Thank you so much. Kara, very good report and so then the third workshop took place in Kansas, in Australia, on Campus at James, cook. University. Yeah. And that's, our , and so the focus of that workshop was on Regenerative Tourism offerings, who we focus on this Aspect because I cans and the Surrounding Tropical North Queensland Region, Is very Famously known for its Natural Resources It's, Known for The Great Barrier Reef and for the Web Tropics of Australia, both Unesco World Heritage, size, and so there is a natural synergy between the Nature-based Tourism and the cultural Tourism in the Region because the custodians.
Of this land for millennia and they have a very one good outstanding knowledge of the nature. And also, there are different unique cultures. So as I mentioned in the beginning of the seminar just in Kansas, city of 150,000 people will have 3 different aboriginal Nations, leaving and then you move 2 h North from here and there, is another Group, Coca-iolanji people, and so forth. So it's a lot of diversity, and we wanted to focus on the impacts of tourism, and so regenerative tourism has come now, as one of the important and new topics. And Tourism moving on from Sustainability in terms of regenerative Tourism.
The way, we understand it is to sustainable tourism is to sustain the natural environment, and the culture. So do not harm. Basically, but what the the focus is increasingly on is on regeneration. So our creating a better outcomes, greater benefits from tourism. Would be restoring the Webtlands, or the Mangroves.
Yeah, maybe they used to be you, mangrove, say in the area a long time ago, then, for some reason, they were lost from Tourism, maybe 2 tourists, and 2 operators, can Restore, those Mangrove Forests, and that would be an example of regenerative tourism, from the cultural point of View, maybe some cultures, maybe a language was getting lost. Because there is interest from tourists. There is some more emphasis on preserving that culture and teaching, the language to young people. So the language is preserved. And that's the regeneration in terms of culture. Okay, and so we had the speakers from on the state, government.
So Mr. Mali Ingram is the Business Development Officer for Indigenous tourism, and he was talking about the Year of Indigenous Stories In Queensland which was in 2,000 and 21 and the State Government, Specifically who Provides Funding for the Development and Marketing of Indigenous tourism in Queensland, quite a lot of projects took place here in North Carolina, as and this lot of culture that has been preserved and can be developed into Tourism, Products and then we had also a panel and discussion on how tourism can stand on culture and nature we Had to present us from I mean jail, which is a performance a company, and they do quite a lot of supporting the events conferences they welcome to the country they do performances, to tourists as well, and so they were discussing about the importance of self sustaining, cultural tourists, not relent on funding from someone else. You need to be as able to sustain your operations being independent and being and entrepreneurial. Yeah, finding opportunities. as That is only representative of a community, but also as an entrepreneur, as a business person.
How do I ensure that I can create a product that will create the economic benefits, right, and the Economic value leads to preservation of the culture and of the nature then craig cartlin from the Jabal Bin, ab original Corporation talked about the Initiatives, So the Jabbin, Aboriginal Corporation, is the organization of Google ellenji people. So they take the ownership and custodianship of day, 3 rainforests, which is an important national park. Here, and they want to ensure that the resources protected because that's where they leave and they are currently working on a cultural tourism Hub as a center. A key note in a cultural tourism in the region where the information on Tours can be disseminated information about the culture of the local people where they 2 guys can be trained and then deliver a guided. Walks or Longer tours, so that's the current program that he talked about and Marcus Brady is from Mundane Galby and Ancient Indigenous Stores, it's one of the most recent Additions, to Cultural Tourism, in Cans, they only started Operating after COVID-19. So they opened earlier, this year. So We heard from their perspective of how they were Developing tourism, products and since Marcus is more focused on markets and he talked quite a lot about the had the connection to the market how to make the Trip Exciting and their Tours
Are not cheap. So he also focused on trying to be quite bold and ensure that he standards are good, but you can also charge quite high prices. For this unique experiences that I delivered. You know the the culture that can be experienced in a particular place cannot be experienced anywhere else. It's unique. So here's not to sell cheap, by the way also connected to some of the Broadway issues related to Tourism, and the Ongoing Vulnerabilities so still quite Unpredictable. Who can travel? And where for most of the countries in the region, Chinese market has been very important just before Covid and they still following the Covid 0 Covid, policy, which means, we Don't have access to Chinese market and the nearest, future, okay, we had Couple of Activities, also to get participants, to think about how they can design on tourism products. That would be regeneracy. If what they can bring back to the community, and the nature, and we also did a little exercise on more focused on that, the resources that I needed at the Skill that I needed the Resources, that are in place that can be converted into Tourism Products and so forth, so
That's that's the report from Kansas. Now, we'll move on to Associate Professor Hasanel Pool to talk about Malaysia So now, can you unmute yourself Yep, can you hear me. Okay. Yes. Yes. All. Good. Alright, thank you very much. Alright. Thank you very much.
Dennis for that so one instructions and good morning from Malaysia, so I would like to report for our outcomes on what we have done as part of the big cut you throughism, recovery so we were assigned on the marketing part under custom Recovery so it's something that we wanted to see with the before and after kind of scenarios, one of the things that that that I think that's just Another some Scenario, here, first because we invited People from in our Locality to Talk, so but this is Based on the tourism in Saba, so which is prior to Covid, which is 70%, a domestic tourist and to represent our international tourists. So a lot of the cultural Tourism and entities. There are depending really on the my secretary, Strategy International Tourists, now one of the things that that we found after all this presentation, some discussions that we had and a lot of the Entities, are very resilient, to the COVID-19, our Dynamic Era because of that Domestic, you know, dependency, and also on the Sizes as well, so a lot of the Sizes of Culture, Tourism, Entity here are small, so when they are small the residency a bit higher than if you're, a big one. As well. And it's also a very good or active involvement in the law by the local, government. So this is again, something that actually has been is very good. To see that is happening because the local government do give a lot of extensions of are a lot of what do you call that a support, while the is happening.
As well, and the way I see those things, too, that in in Sabbat, that we have our own ecosystem where a lot of these you know, like different stakeholders like the local government or agencies, or operators, and travel agents communities, and so on they Have champions, and the champions are very much very well connected with each other as well. So one of those things actually the ecosystem actually and it's not too big, and it's not too small, it allows people to actually in the way, Support, each other too, and especially in themselves, Sharing, Resources and Mentoring which are in Terms of or they Call that in Terms. Of the the the operations, another thing that that is actually quite interesting in terms of the in Terms of the Marketing after the Pandemic. It's a lot of you know the the the add, you know the the a lot of people have to really learn who are their customer. Base, are so one of the things that they have to do, recently it's, how to connect with the customer, so there is like a suggestion
That that and the cultural tourism. You have to have a very strong stories are very, interesting, a very You know very is a a story that can connect to your customer, so that they can identify themselves with you. So this is when you can maintain that as your customer as well, and then also this also that's a lot of emphasis on the Process, as well, this is when the system comes in when you talk about the process, because I think a lot of the domestic tourists, especially After the you know after this, pandemic era.
So they are looking into what they call that they're looking into something more meaningful, like where you come from, where it you know how's it met what's the process gonna be like who is doing what and things like that I mean for example, one of the people that we Invited to to when you call that to to talk basically doing crafts. But just. Again, but the the people, that he she hired will be the single mother. So this was something again. you know, kind of like done in the process. And I I think again. A a lot of people are more interested in knowing what the process are. So that I'm actually and also connect to the story, too, and there's also that kind of needs to bring some comfort and trust back to to the to, the to the destination, to the product and also to the to the Sites, as Well and a lot, of these things actually achieve in social media and I think social media. Now, if they probably has taken over a lot of the you know, marketing you know outlet for a lot of people, too. So this is again, the social media has actually been helping a lot in terms of Connecting and maintaining a stop strong branding for everyone that actually involved in the cultural Tourism so I think that's the the what's what I got from the the Gist, of that I was sharing Practices again I think in the future, this is something that we also would like to have for the languages.
We have no problem with English, so for for formulations. but I think you know the because we have decided The same, is always on Thursday, but again, the community that we are dealing with. Here. There are not basically full time in the cultural to some operations. So most of them actually are. That's a secondary job. So a lot of them actually are unable to kind of contribute or participate on the working days. Because it's a lot of the operations are really on the it's a second reach up, not on a primary job.
So that is all from us simulation, so that it's me from an rf as well, thank you very much, Dennis That's right Thank you so much. Kissa now, have a good point on the some of the issues with the logistics, basically, yeah, the it's always the difficult to find a good and good, time for everyone, and yet, something, to take into account in the future very, good, summary and I think one of the topics that we haven't mentioned before today, and that you mentioned was on storytelling and yes, Storytelling is really important. From the beginning, from the my markets. And you need to explain why people should go there, what is the story behind it and people connect to other people's stories.
Much more than anything else. so how people psychology works. Thank you, Denise, if I may just share my screen as well Can you see my screen Okay. Okay, and now, we'll move on to Dr. Jenny Penchal, who will tell us about the Philippines How about? Now. Yeah, now we can see it.
Yes, I'm afraid that I will. I am unable to do a presentation. Mode The best I can do, just because I only have one screen. At the moment, so I would have to do with this one. So thank you very much for that introduction, and I am very honored. And please to to present to you, the outcomes, from the most recent workshop which is held here in Baggio, City. Philippines. This was held on the seventeenth of eighteenth of November.
So that was just a couple of weeks ago, 2 weeks ago so the workshop has been co-presented, or cool organized with our Partners, here, including we now have Agricultural Village St Louis University, and the University of the Perilias, and without their Help, We Wouldn't be Able To achieve, our aims, and in fact, exceed our attendees and event partners expectation. So I. Will I will provide a more detailed acknowledgment at the end of this presentation Right, so our yeah workshop was very, successful, it was our speakers were from were mostly females, but they presented diverse range of topics, including Dr. Director Nettie Nita Delira, from the Department of Trade and Industry, specifically from the Philippine Trade Training Center and She talked about the Role of Government, and How the Ptc which Is that a Government Agency Aids, or Supports, Local Communities, in Economic, Diversification While Focusing, on Culture, and Promoting, tourism at the same time our panel speakers were former chief operating Officer Officer of the Tourism Promotions Board and Former Regional, Director of the Department of Tourism, here, in the Corridors, Not other than Marine, Venezuelan We also had a Former Under Secretary, of the Department of Tourism, Philippines, and currently the President of the Asian Society Philippines, is Alma Hymanus, and last, but not the least our very Hard Working Partner, Who's, a Co-owner Manager, of We Naka, Equal Cultural, Village, She She Sent, her Her daughter in her behalf because she's currently in Canada.
But I think her, in my opinion, her her talk, or her speech, that that Jamie has delivered was very empowering for a lot of our attendees, especially the Weavers and Those involved in Tourism, the Event was also Graced by local Politicians, in fact the Mayor, has sent The Baggio City Tourism, Officer, Engineer, and it Alec Mabelo, who spoke on the Mayor's Behalf, and He did read a message from the Mayor, Who Couldn't, also Attend because he had Prior Engagements but one of the most I Think the one of the most Powerful species. That I've heard from a local government official was that of Congressman mark call, because not only did he expound on on on culture, and Cultural Tourism with the promotion, Preservation, of culture but also is Spoken about the different projects Projects that he and his Team has done As a representative to the Congress of the Philippines, and how it has been benefited. The local communities. Here in in in this region, particularly in the bliss area, I I I can't remember the entire thing. I can try I think it's baggio let me die, it dog On sagada, and something else. But that's a huge area covering, considering the Projects and the programs, that congressman, mark goal, had and is still continuing at present Well, we received some media attention prior to our event, which I think was really good.
So Dr. Dennis Tolkash, and I were featured in A in in the back of your Midland career, a lifestyle section. It was truly an honor to be able to share with the local community, here and back. Your mainland career is widely read by the people of Baghdad and the surrounding towns here in Benghett It's one of the most prominent local broad Sheets It's a Weekly, It's Printed Weekly, but It's, always Good to Be featured in in this publication. So I'd like to talk about this seminar and just to share some photos from from that day.
So here we have, but no other than Dr. Danny Stalkash, and apart from the one in Kansas we were very pleased to have him here in the Philippines to actually speak, and and and the attendees, meet him in the Flesh so it was a very good experience and I believe that Dennis had a very good experience here in the Philippines. As well, this one is an engineer, and Alex Mallo who represented the city mayor. This is Congressman, mark, goal, and this is our very energetic Mc, or the day is not other than Dr. D. Measures, by Fijian. From St. Louis University These are these were our speakers on the Day our Keynote Speaker, was a director, Deera, and our Panel Speakers, Comprised of Venezuelan, Alma, Hyenez and the Representative of Lucia, Katanz her Daughter Jamie Gatanas.
Now just a very briefly, I'd like to go over the discussions that we had on the day, and the Keynote Speakers. Director Delira has emphasized the Role of Government in Promoting and Preserving Culture, What Generating Economic Gains. Now, mind you the topic was about adaptation and economic diversification. So we thought that Director Didierra was the perfect Keynote Speaker for the fifth workshop. She reminded us that these economic games are for the communities, essentially because roads are made better telephone communications, companies, build towers in more rural areas there are more, petrol or gasoline, stations in in far-flung areas, and other services are now, available in regional or Remote areas there's also this, adaptation this reminder to adapt to key themes, and that is to basically the unpredictable events, and the changing Tourist preferences, and this is this pretty much underpins what dennis, and my fellow speakers, has been to Have been talking about since the beginning of this seminar. Series, now that international or travel, domestic and International travel, nowadays.
Becoming more popular. We have to consider the tourist preferences which have already evolved since 2019 years before the pandemic started. It was a good reminder from Director Didierra to consider culture in nature, as one as one entity, that if we do promote and preserve our culture, we have to do the same thing for the natural environment she also reminded us, of that there is a there is a value chain and we have to Consider this Value Chain from global to sorry, from local, to global. And how we as how communities can take pride in their local culture and be able to market them and promote them in international platforms. There's also this encouragement among for women to be more for Governments to empower women, and the the Again this is to underpin what we have done in indonesia, with the leadership of our Colleagues. There, that women and youth should be empowered in this in this space, in the cultural tourism space at the end of the day. This is also about capacity building. If we have to focus on adaptation and economic diversification, we have to lift up each other.
If we are like, in in in the in, the fifth seminar, we had weavers, we had farmers who attended the face to face seminar. We, had local government, employees, and regional employees. We had people from the media, and one of the things one of the Themes was that that stuck with me, was this collaboration, and empowerment and capacity, building so I think in order, for us, to read it achieve this the goals, that Local government, have and even private businesses, is to work with each other, to build each other's capacity. There was also this I'm sorry there was also this constant mention of cultural sensitivity.
As a very essential element to staying, authentic. When we are sensitive we were reminded, if we are sensitive to other people's culture, our own culture, we have us, we we tend to have a stronger sense of pride and that we can encourage each other to stay offending and although this is one of the questions that was raised on the Day. I think there can be more positive discussions and conversations around this as well and be able to create more Authentic Cultural experiences. For tourists. Let's not forget that This is the this is a world of innovation. So leveraging on innovation and digitalization is equally important that while we are trying to embrace our past and promote and preserve our local culture.
We also have to to be stay abreast with the changing times and if this has to include more training on digitalization, and innovation, and then that's what local, communities have to do finally, there's this. Word, buzz on upskilling and res rescaling as an important equation of competitiveness for destinations. Once again, I just want to have I just wanted to share some phone photos from the Q.
A session the discussion, Discussion Session and some of the Key questions that were raised here, this this Wasn't, everything but from from memory and from a review of of Snippets from the Videos, We and from my Notes there were questions about Conflicting Presentation of Culture like Wearing this kind of attire that I'm wearing so apparently. We're not supposed to call this a classroom. Rather I know this is semantics, but it's it's more appropriate to call this an attire rather than a posture, because mascots. Do wear costumes. As well, there's also this discussion about stage authenticity of culture, what if it's stage it's no longer authentic, because some some people remove or modify what is Being, Presented so I know that this is there's in the Tourism, literature, is has a lot of discussion around this one, but it's nice to expect this area on stage authenticity, as Well post pandemic, the continuity of Culture according to the Question and answer according to the discussion was that the the the Importance of Getting the youth involved in in all these Cultural Activities, whether it's for tourism, or otherwise, is crucial. The nowadays, young people from say here in the quarter years go to other places for studies, for for employment, and they tend to make that might be a strong word for some, people, but there's a neglect of their own culture, back home, now it's, important for for go up, government, to be able And and the communities themselves to be able to pull back those young people, teach them on how to farm, how to weave, how to propagate, or or or continue their ancient culture, as well and last but not the least there's, this Engagement, the need or the call for engagement, of Indigenous people and communities and cultural tourism. So it's not just the local, government, but it's those people, the communities that grassroots level, that need to participate actively participate, and not just bystanders or or or passive observers, but active participants, in cultural tourism, now we're talking about Recovery. Then that&#
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