CES 2024 プレスカンファレンス｜ソニー公式
what do you hope your creativity contributes to the world well that actually like almost out made me emotional oh photography for me was one of those few moments that I finally felt control in my life the things that I really document and the things I care for I went into the LA for another 200 300 years being a black photographer especially born and raised from New York a lot of the things that I create is something that really represents not only my people but my family so it's just been a really beautiful way to like not only Empower myself but Empower like my friends and family and the people that I really love being a creator for PlayStation has allowed me to tell stories that I never dreamed of telling stories that are bigger than me that are bigger than all of us that really show the beauty in the world around us with Marvel Spider-Man 2 for example showing what an ordinary person with extraordinary circum ances and extraordinary determination can do to change the world I think it's the ultimate human connection is when you hear a song like and you feel something that's like that's never going to go out of style that's never going to go away going off of energy and coming into the rooms and making magic like I tell people like I'm a magician because I get to walk in every room I want to do make music and make magic and at the end of the day people are just like mesmerized when this Equity happened when people were able to have this in their hands the floodgates open creativity grew by Leaps and Bounds because all of a sudden I had everything I needed in my hands you face adversity you face problems you face roadblocks you know and it's all the time I mean that's what happens as a Creator you know and you have to take cues from these women like they don't take no they just find another way you may have moments of failure you may go to bed not feeling so well when night but you wake up in the morning and say okay how do I get this done it's it's great seeing people respond positively to our work I love all the fans going crazy I love the things that the fans find and I love how the fans respond to and really give us a lot of love and support for the work that we do my biggest hope of what people take away from what I put out in the world is to just feel inspired and accepted to be themselves when people go to the dep to truly like accept themselves and embrace themselves that's where their full potential really kind of unfolds what inspires me to keep going is watching the products get used and enjoyed and and loved so in a way it's never been easier to make anything you can think of than right [Music] now [Music] [Music] please welcome kennyo [Applause] Yoshida welcome to Sony thank you for being with us before I begin we want to acknowledge those impacted by recent world events including those in Japan I'll hust with you during this difficult time throughout our history as a creative Entertainment Company Sony has placed people at the heart of creativity we are here for creators as you saw in the video Sony has always been committed to being a Force for good by empowering creators to turn their creative Sparks into stories it is feeling that this year marks the hundreds anniversary of Columbia pictures for the past Century Columbia has been committed to supporting creators taxi driver and the Karate Kid we will continue to work alongside teams of filmmakers writers producers and actors to fear Award with emotion our purpose drives us to collaborate with creators creators are at the heart of our businesses to share more from Sony music publishing and Sony electronics please welcome John Pratt and NE [Applause] man [Music] so first of all John congratulations on receiving the Grammy salute to Industry icons honor thank you Neil I appreciate that so so the last time I saw you we were together in Utah at Sony's condo trip it was an amazing event and one of the things that struck me was the vibrancy of the Creator Community you brought together a condo trip we bring together incredibly diverse groups of creators whether they're photographers cinematographers or YouTubers they are storytellers we give them a place to build a community and to share their voices at Sony music publishing we also think about how we support creativity we Elevate the voices of songwriters and composers by supporting their careers and their Artistry we maintain a worldwide network of local teams to register their music so we can track collect and distribute their royalties to them our Global creative teams work directly with songwriters and composers to create new opportunities for them one important initiative is our songwriting camps these are Studio sessions curated to Foster creativity and collaboration among established and emerging songwriters Sony music publishing is also committed to supporting the next generation of creators this support includes our screen scoring scholarship for film and television composing at the University of Southern California's Thorton School of Music in addition we're also working on the first ever featurelength documentary about the legendary singer songwriter Luther vros Sony music publishing Sony Music Vision rain dog films and Foxhole Productions have joined together to produce the film this documentary explores Luther's life and his illustrious career and I'm excited that it will Premiere at the Sundance Film Festival later this month helping creators navigate opportunities while protecting the authenticity of their work is a priority for both of our businesses we're collaborating with the Associated Press and other industry leaders to create a digital birth certificate for images shot on our cameras this will validate the origin of their content and help Safeguard facts and combat misinformation we constantly listen to our community from the Associated Press to the most influential filmmakers their voices are reflected across our entire lineup of products this holds true for our new Alpha 9 Mark III the world's first full-frame mirrorless camera with a global shutter image sensor empowering creators to capture what has never been captured before the unbridled speed and power of a race car the intricate movements of a bird or the raw motion of your favorite musician creators are the star stars that bring these powerful tools to life today I'm excited to share a project by three powerful storytellers who share Sony's passion for Global conservation the incredible Emanuel chivo leeski and two Sony Artisans of imagery Christina MIM and Paul nckin this Trio put our new barano digital cinema camera to work capturing the beauty of Western Australia and some of its most elusive ocean inhabitants with its compact size and world's first features Bronto met their needs for both mobility and flexibility while pushing the boundaries of filmm I'm looking forward to continuing these groundbreaking creative Pursuits like these from both of our teams thank [Applause] you Sunny various creators and we look for ways to make the most of their time realtime creation is an important way we can support them and enable collaboration to support creators even more we excited to introduce Tor right at our torch right facility we give filmmakers a space and tools to experiment with new Concepts and unique ways of Storytelling ideas can move from concept to visualization in real time let's look at how torch right is helping creators realize their Creative Visions torch light started because I was trying to find a way that filmmakers could iterate and be creative without the pressure that is created by the normal film making process torch light is fortunate enough to work with Sony Pictures and Sony Tokyo they have a partnership with epic which runs the Unreal Engine so torch light was created entirely for the needs of the creators traditionally pre-production has been a very slow process whereis at torch light filmmakers come in and find new ideas instantaneously using performance capture virtual cameras photogrametry tools all of the latest pre-production Technologies with their own hands as opposed to a traditional pipeline we're able to do all of these different disciplines concurrently recently we had J casden creating shots in our volume we are looking for a little bit of enhancement to an action sequence we do a mapping of the scene with a live camera with animation and shoot it like it's an actual movie it's an invaluable tool there's just been a revolution in this kind of work and the team here is right at the Leading Edge we're also a field testing ground for for Sony R&D tools tors light is allowing filmmakers to return to that pure form of creativity where they can create with a sense of [Music] play in addition to movie making we also produ some of the most successful television series in the world to talk more about how we work with television creators please welcome the present of Sonny Pictures Television Studios Katherine [Applause] pop hi Catherine thank you so much thanks for introducing me thank [Music] you thank you so much for having me oidas on um hello everyone uh Sony Pictures Television has always been committed to making highquality captivating content with extraordinary creators last year we had some remarkable successes with Acclaim shows on multiple platforms including the night agent the boys spin-off genv and goosebumps we're always searching for opportunities to elevate diverse voices and this includes many important initiatives like our diverse director's program which we have supported for 10 years straight in addition to the film adaptations of the Beloved games Uncharted and Grand Turismo by our Motion Picture group we are also expanding game IP through adaptations of popular game titles for television audiences The Last of Us generated tremendous interest from both Gamers and non- Gamers alike and was the second most watched HBO series in 13 years as of this past weekend the last of us has already won eight Emmy Awards and is up for five more including best drama series and many others which will be announced during the prime time Emmy awards ceremony one week from today we're really excited to be getting underway on the Last of Us season two as well Twisted Metal was also released last year and became one of the top five original series launched on peacock to date the show has been picked up for a second season and we can't wait to expand the world the games creators developed we're also delighted to have writing underway on two new IP based projects God of War for Prime video the final season of Cobra Kai I'm sorry and the premiere of the Sci-Fi series dark matter based on the best-selling novel across Sony Pictures Television we seek out stories that entertain and inspire a diverse range of audiences we're excited to build on our Legacy of providing creators the resources and support they need to produce what they need to produce which is outstanding content thank you so much all of [Music] [Applause] you thank you Katherine we are also excited about another IP expansion the adaptation of Nintendo's game franchise The Legend of Zelda this live action film will deliver an amazing tale of Adventure and Discovery Sony will Sony Pictures will also be relasing these exciting titles to further enhance the Beloved IPS in addition to creating powerful content Sony is also focused on expanding creators imaginative worlds to the physical world our first immersive entertainment destination wonderous located near Chicago is opening in two days but be careful some say the bar is haunted here at CS we will be demonstrating an immersive world of Ghostbusters utilizing our motion capture and haptics technology for location based entertainment being committed to creators means supporting a variety of Community two decades aniplex has brought to life many anime series including Demona and fr Metal Alchemist an has been actively participating in the storytelling journey of each production since 2006 crunch our top anime streaming platform has also been expanding the reach of anime around the world it now has more than 13 million paid subscribers last four crunch Ro announced new distribution Partnerships that will enhance that reach and we are also increasing content everybody throughout regions such as India southeast Asia and Latin America other areas of expansion for anime uh gaming and live action films One punchman World a mobile and PC game based on the popular anime one punch M will launch later this month and Sony picture is also working on the live action fi like anime another space where Community is cultivated is professional sports our teams at Hoka Innovations Beyond Sports and parri are committed to enriching engagements and experiences for these Sports communities for sports officiating our video review and realtime Optical tracking Technologies are being used for international leagues such as the NBA NFL and the ufr we are also supporting the sports industry in attracting younger and more diverse fans teaming up with the NFL and Disney Beyond Sports technology was used to recreate live game play in an animated broadcast format together with athletes and as partners we aim to evolve the sporting experience through optimize officiating and diverse programming formats pression has been the leader in gaming Innovation for decades building a community of avit funds and game developers last month we announced that presal file surpassed 50 million unit sold this momentum has been driven by the tremendous response received to Heat games as shown here the overall number of monthly active users for PlayStation in December was 123 million accounts which is record high last year we developed Grand tourism Sophie our most competitive AI agent it is now available to Grand tourism prayers on PS5 as an ideal race competitor GT sopies humanik Racing interactions greatly enhances the Driving Experience for all players PR continue to expand on being the best place to play by offering even greater access to gaming experiences yo my name is the headline catch me on the front line up with the V going to be mine had yours now it's my time like a hands up with the victory going to be mine the ground up one stand Round Up should have seen the looks but they found us they would doubt us but we still weing don't matter who ding the fall off weiding there he's awake myed coming I'm coming to get it I'm coming to get it I'm coming to get it that was my time like a hands with Theory to [Music] be [Music] [Music] furthering our passion for Creative creativity we continue to find opportunities in both virtual and physical spaces for example our creation to mopi transport real human movement to the virtual space today we are happy to announce a new solution for spal Content Creation with a Chris viewing experience and intuitive interaction for 3D design we are enabling creators to shape and edit 3D models we expanding the creation Space by overlaying virtual objects into physical spaces with seamless access to Virtual objects creators can work in real space with an immersive development experience and there is another space with an opportunity to bring more creativity the mobility space we consider Mobility is an entertainment space where we can enhance creativity we want to contribute to the adment of Mobility through our entertainment expertise while providing safety through our seos image senses to talk about opportunities in the mobility space Please welcome president of Honda toshiro [Applause] [Music] mibe so thank you for joining me here at CES and thank you for inviting me so Honda is focused on the future of Mobility how is this reflected in Honda's Vision uh our vision at Honda is to provide people worldwide the joy of expanding their life's potential uh this goes beyond the cars and motorcycles on the road today we believe our Mobility products will play a key role in the sky in the ocean even in outter space well I had opportunity to fly on the Honda Jet and experience how Honda is expanding Mobility into the spal domain thank you for getting on the jet sure and expanding the field of Mobility requires us to adopt new technologies and Sony holds Tech technologies that have the potential to support this Sony sensing technology is outstanding and we believe we can create new application using this technology in the future what excited you the most about Sony Honda mobility how does this partnership help you achieve your future Vision uh Mobility is undergoing a once in 100 years transformation at the epicenter is the expansion of Mobility through digital Technologies and Honda want to be the company that lead this transformation Sony Honda mobility is one of our key initiatives to achieve this and Honda is fully supporting it we believe that there is a unique chemical reaction when Sony and Honda collaborate and we hope that Sony Honda mobility fully leverages this chemistry to create a new Mobility experience that defies conventional wisdom uh something we could not have imagined before son is a create entertainment company as everyone knows by incorporating Sony's video audio and entertainment Technologies Sony Honda mobility will be able to transform Mobility Beyond transformation transportation in in a space that offer new value and experiences I'm looking forward to these new possibilities well thank you mean so now to talk more about our joint venture let's bring out pres and CEO of Sony Honda mobility isumi [Music] kaishi [Applause] [Music] thank you hello everyone today I'm excited to present the P progress and updates of a first allow me to bring the latest prototype on stage but today I will using this this is a PlayStation controller de sense using this controller I'd like to show you an aspect of the software defined vehicle [Music] this demo is for the purpose of the text showcase only however we believe that software can Define new function and value we want to redefine the relationship between people and Mobility we aim to revolutionize how people move making Mobility interactive and expressive at the same time we like to create and Leverage the connection between real and virtual world today I'd like to talk about two topics AI for AAS and Mobility as a creative entertainment space let me explain how we utilize AI for AAS I feel uses Advanced sensing devices with image sensors rer and Rader through the use of these devices with AI we aim to realize autonomous driving as well as AAS to do so we will adopt Vision transformer for perception and machine learning for pass planning also because safety is our top priority we will have redundance system as needed here we compare object detection using a traditional CNN or computional neural network and vision Transformer as you can see it's difficult to see hidden people behind the vehicle in back right or the truck in front of you at night however in this case Vision Transformer can recognize this with higher accuracy than CNN also quom Snap Dragon Light s so's play a key role in G AI based machine Learning System in addition to Pion Transformer we are developing the Ed simulator utilizing gaming technology of epic games although it looks real everything is recreated in the viral space this St brings together data from a many sensor devices and simulate Vehicles pedestrians weather and surrounding of environment from here I like to talk about our initiative to invelop Mobility as a creative entertainment to space by combining the a simulator with ar users will enjoy an immersive experience in addition map data can also be used to broaden the possibilities within the development of gaming and entertainment features in order to bring these features to life we utilize the gaming engine un Engine 5 we support the latest un Engine 5 5.3 and we continue to provide updates Sony H Mobility will provide a Digital Playground where anyone can create and express their own style within our field to do so we plan to establish diverse development environments to force a foster create Community creative Community among users and creators allowing access to vehle data driving data and other related information in order to realize unique ideas another initiative to make Mobility even more creative is the conversational personal agent which we have started to develop we would like to introduce our important partner Microsoft now please welcome Jessica [Music] Hulk [Music] and thank you for joining us today so jica what potential do you see in AI technology for a Mobility well we've been able to talk to our cars through voice command for quite some time now right so what's interesting and promising today is that with the introduction of generative Ai and Cloud scaled Computing there is UN limited potential to amplify creativity increase personalization and transform the in vehicle experience so we're going from buttons on a screen to conversational and multimodal from siloed apps and manual Integrations to integration by default instead of the in vehicle experience feeling like a separate State you can now bring your digital life into the vehicle with you and so this is creating so much opportunity for Mobility companies as the Next Generation consumer will seek the type of engaging and Hyper personalized customer experiences that this combination of generative Ai and Cloud scale Computing is now providing M I believe that AI enhances mobility's emotional experience as well in the evolution of AI it's necessary to manage the understanding of AI by users and the ethics of AI what does Microsoft think about this well for Mobility say Safety and Security for the customer and their data are top of mind we think deeply about our responsibility when bringing any AI technology to market for any industry it reflects what we want to stand for as a company we believe that AI systems must be responsible by Design our investment in responsible AI Innovation goes beyond principles beliefs and best practices we've also invested heavily in purpose-built services that support responsible AI across our products through the azure AI tooling for example we are helping developers build evaluate deploy and monitor their applications for responsible AI outcomes so a great example of this is one of our newest project products the Azure AI content safety service which is based on a collaboration between our research team our policy groups and the engineering teams at Microsoft and so this state-of-the-art AI service helps detect and filter harmful AI generated content in applications and services which is creating safer online environment ments and a much more enjoyable in vehicle experience and this is the same technology that we're using in products like GitHub co-pilot and Microsoft co-pilot and so all of this is built on azure's Enterprise grade foundation for data privacy security and compliance so organizations like sonah Honda Sony Honda mobility can confidently scale AI while managing risk and reinforcing transparency and as the landscape of AI evolves rapidly and new technologies are coming to bear in the Mobil industry safe and responsible AI will continue to be a priority in fact it's essential I see uh Safety and Security are common factors for both AI development and Mobility yes lastly do you have any expectations for collaborating with Sony Honda mobility we're delighted to collaborate with Sony Honda mobility to co-innovate and provide experiences that really wow customers with Microsoft Azure we are developing a plat platform for Innovative companies like Sony Honda mobility to build upon and with Azure AI we're providing that safe secure and responsible AI both in the principles that we use to define our approach and it's also built right into the tooling and we know at this pace of innovation that is happening here today in this new era of AI the models are going to evolve the modalities are going to continue to evolve and so the azurea model catalog includes an extensive collection of the latest models from Microsoft and from other industry leaders each model as you know offers very unique capabilities giving developers a broad range of choice for their generative AI projects which we think is very important and so by partnering with Microsoft Sony Honda mobility can bring their wealth of Industry knowledge connections and relationships understanding of what in customers expect and want from an in vehicle experience to their platforms thank you Z thank you [Music] you [Applause] please look forward the thing of here gaining intelligence and eving so uh through expect uh interactions with people finally I have one more item we have teamed up with poonia digital combining their simulation technology with our development EXP ities our focus is to incorporate human senses and emotion into development we aim to further explore new methods of Mobility development by merging vir and Real World Experience today I have shared two topics AI for AAS and Mobility as a creative entertainment space we will continue to redefine the relationship between people and Mobility through the power of Technology aiming for the transformation of Mobility lifestyle please stay tuned thank [Applause] [Music] you [Music] thank you K with a partner Honda we're excited to bring our unique chemistry to the market Sony's potential is unlimited when we work alongside create creators this includes the creation of today creator of today and the creator of Tomorrow this photo of the Earth was taken by Young creators in Japan using our Nano satellite through our star spere project we expanding the creation space to the universe we also focused on building communities that can help create equity and social cohesion in this way the kind of experiences we hope to create can also be a force for good people are at the heart of creativity we Embrace their ideas and Elevate their stories as we continue to power creativity with technology thank you for being us with us today enjoy CS you are certain you remember nothing of this place welcome to the [Music] DC what was the W here is it enough 10,601 problem on the [Music] prom sh [Music] H come me so ready to begin [Music] I've been for a it's time for them to learn the truth my Mantra on set was everyday speed I knew this was going to be the hardest and best experience of my life and it all came [Music] true [Music] understand we've got the feelings take my [Music] control why would you put it that way I couldn't believe how fast the cars we [Music] go so [Music] cool
2024-01-10 16:47
