Google My Business Explained For Local Service Businesses 2023 | TheCortezHustleShow #406
good morning ultimate Hustlers and digital Empire Builders it is that time for the Cortez hustle show and today it's free game Fridays this is where I answer your questions live on the air and if you don't have any questions we'll be breaking down the significance of Google my business and how to optimize your profile for small local businesses so do me a huge favor comment in the chat where you're from drop the name of your business under your brand smash that's your butt ladies and gentlemen and uh let's kick it this morning thank you [Music] yo what's up ultimate and Hustlers and welcome to the Cortez hustle show the business podcast for the entrepreneur of the 21st century and I'm your host Cortez hustle our goal is to give you a behind the scenes look at how the world's greatest Hustlers build amazing Brands scale their businesses to incredible Heights sell more make more and create mass movements that impact the world it doesn't matter if you're a seasoned vet or you're sitting on the sidelines with aspirations to one day Unleash Your Inner hustle this show will provide the insights into how pure grit determination and hard work has morphed into some of the most iconic Brands and personalities and how they are moving the culture forward you'll get a mix of solo shows featuring Yours Truly as well as interviews and content from other Hustlers that I either know personally or I've learned from or whose grind I've come to know and respect and you'll also get exclusive recordings from our membership called monetize My Life Academy which you can check out at monetizemylifeacademy.com that's a program where we go live every month with some of the best Hustlers on the planet sharing best practices on how we all can explode Our Brands with Advanced branding and marketing tactics Business Development strategies and financial game planning necessary to build the empires we all desire again that's at monetize my lifeacademy.com if you liked today's episode chances are the hustlers you're connected to will like it as well share it with those in your network and when you do use hashtag Cortez hustle so I can see you and hopefully give you a shout out and share you in my stories so check out today's episode and make sure you subscribe to the feed on your favorite podcasting Networks [Music] all right ladies and gentlemen welcome to the Cortez hustle show I am of course your host Cortez hustle everybody's favorite fatherpreneur coming to you live and direct from the monster Life Academy Studios right here in beautiful St Louis Missouri if you're not familiar with modern science My Life Academy it is the Premier digital marketing uh School of online entrepreneurship for uh creative so if you're looking for a way to take your creativity and monetize it based on your gifts and talents monetize My Life Academy is the place for you check out monetize my life academy.com speaking of which today we're talking free game Friday if you guys got questions post those questions in the comments we'll answer them live on the air today if not we're talking Google my business uh a great way to start off 2023 in my opinion is to look at your Google my business profile make sure that it is optimized make sure that if someone is searching for what you do and you have a local small business they should be able to find you right uh and when they find you you want them to be able to get access to you in a variety of ways so we're going to be talking about that today in between your questions so uh start loading up your questions and we'll go there a couple quick announcements uh we talked a little bit about modern science My Life Academy the price is going up from 97 a month to 147 a month at the end of January so if you have not considered joining The Mastermind in this online School of Entrepreneurship then you might want to do so sooner than later just wanted to give you a heads up on that one of the things that we do is we provide the tools resources tips training to help you grow and we do something called office hours every single week and guess what next Tuesday office hours we're going to do a live funnel Workshop if you've been trying to figure out how to build and optimize a funnel to help you take your business to the next level and I'm going to show you behind the curtains of The Ultimate Sales Machine and I'm going to show you how to build a funnel using our favorite Tool uh go high level uh and then if you are not in our digital Empire Builders worldwide group the link to that is in the show notes in the comments go ahead and click there and join the group also for your favorite influencers Michelle good morning I see you your favorite influencers uh you know that you can give us stars on Facebook so you guys know that one of ways Facebook is helping creators monetize is through their Stars program so if you see uh this live or live from your favorite influencer and they are giving you some nuggets then you can purchase and give them stars and Facebook will transfer that money into all those Stars into dollars for us so I'm gonna put a link to where you go to purchase your stars in the comments not just for me but for all of your favorite online influencers and creatives this is what we're doing to bring value to the world and if we are blessing you then this is a way for you to bless us as well so make sure you take care of your favorite influencers if they are giving you value so uh let's go ahead and get the show cracking the way we start every episode of the Cortez hustle show is with a quote of the day and today's quote is from The Legend of Jay Paul Getty and it says this if I can read my chicken scratch handwriting right the individual who wants to touch the top of business must appreciate the might and force of habit he must be quick to break the habits that can break him and hasten to adopt the practices that will become the habits that will help them achieve the success he or she desires listen man it's all about habits another one of my favorite quote says success isn't uh built in a day but it is built daily and it is built on autopilot right when you adopt the right habits your success or failure is being built on autopilots with the things that you do every single day every single moment the way that you approach your day the way that you approach your life the way that you approach different tasks every single day you are building your success or failure based on your habits so my question to you is how quick are you to break the habits that are destroying you and how quick are you to adopt the practices that will become the habits that will help lead you to the success that you want in this life my friends and it's not easy right for the last two years or probably 18 months I've been trying to adopt the habit of journaling and I still ain't got it down but I know the significance of it and I'm working on it every day man open this dog on planner and jot down a thought or to open this dog on planner answer the prompts as best you can open this dog on planner and write out what you plan to do tomorrow as Jim Rohn likes to say uh you should not start anything before it's finished right adopting habits isn't easy and if it was we'd all be rich happy successful and full of bliss the reason that those things are so rewarding is because it takes work to get there so I'm gonna read it one more time individual who wants to touch the top of business must appreciate the might and force of habit he or she must be quick to break the habits that can break them and hasten to adopt the practices that will become the habits that will help him or her achieve the success they desire that again is from Jay Paul Getty listen man y'all keep hearing me talk about uh monetize My Life Academy and that's what is the sponsor of this segment uh you can turn your knowledge into an online course or a digital product business and we want to help you do that go to monetizenlifeacademy.com see the tools the training the templates the resources everything that we have to help you explode your business to the next level it's there at monetize My Life Academy the link is in the descriptions in the show notes or you just go to Modern Talking so we've got q a is what we normally do on Fridays but some of y'all be shy I don't want to ask your questions and that is 100 okay maybe you can do this that well you can't do this because people your comments are public but if you got questions about business about branding about marketing about anything success related networking any of those things uh drop those questions in the comments for those of you who are not or don't have any questions I want to help you guys understand something that has really been helping me in my business it is a very very very powerful tool and it is a very very very free tool and those of us who are in online business particularly tend to not use this tool at all and we are literally leaving money on the table and the tool that I'm referring to today is Google my business if you do not have your Google my business profile set up and you offer a product or a service right that means if you're in business at all you're leaving money on the table uh I am here in St Louis Missouri right and I offer digital marketing Services I offer marketing software right now because I do a digital marketing service I can serve anybody all over the world right anybody I can serve anybody all over the world because the stuff that I do can you can get me your stuff remote we can jump on some Zone conferences and we can have conversations and that kind of stuff and I can serve you from anywhere in the world but that does not uh negate the fact that somebody in St Louis some small business some uh local organization is going on Google and they're typing in digital marketing agencies near me they're going on Google and they're typing in web design agencies near me they're going on Google and they're typing in lead generation Services near me now if I don't have a Google my business profile none of that stuff comes up or I don't come up in any of those searches right but because I have a Google my business profile and I'm gonna bring up my screen and I'm gonna show you what it actually looks like because we've seen it and I want to encourage you see we see these things happening to us but I want us to shift and and start doing those things that are happening to us so we Google stuff all the time right we Google stuff all the time and this area right here that says local business marketing Pros formerly thought online marketing LLC with 10 5 Star reviews this is me this right here it gives my office hours it gives my business phone number it tells customers all about me right uh from local business marketing pros this is a post that I put up these are posts that show up every other day or so so I'm looking to be found when people are searching for local business marketing Pros right and in fact I want y'all to do me a favor this is one of the reasons that you really want to make sure that you have this set up is if you got any value from me over the years I want you to click on that link that I'm putting in the description right now and I want you to go leave your boy a review on Google that is one of the best things that you could do to grow your business so uh T meal says Cortez is absolutely amazing I definitely needed him long ago glad I have him partnering with me now he's a blessing to my business how many of you guys are doing good business out there and nobody knows about it or you're doing good business out there and people are finding you on Facebook are all over the Internet they're checking out your website but you don't have any reviews you don't have a place to validate the business that you're doing see Google my business is designed primarily for local small businesses Google is saying millions and millions and millions of dollars into this platform now they've got their own selfish reasons right we're not going to get into those today but nevertheless the selfish reasons that they have they are benefiting you very much like I'm giving you this value today and I have my own selfish reasons but that doesn't take away from the value that I'm giving you if you go and execute and set up your Google my business profile and you start asking people to go on that profile and leave you reviews you're gonna be found higher and higher in these searches so I put a link to the article in the comments that uh I'm going to show you real quick uh this is from uh A1 SEO Services right it says 15 essential Google my business uh optimization strategies to rank higher locally in 2023 right and again ranking and Google my business means when someone searches right near me searches that is whenever you do a search on Google and you end it with near me those searches have gone increased in volume almost a hundred percent over the last year people are really understanding how to do what Google wants them to do and that is connect more with local service businesses right uh do you remember uh shuffling through the Yellow Pages in search of a business while it came in handy it was on up here it was an uphill task going through a profile of pages with the admin of search engine internet search change and so did the business advertising approach today it takes a digital transfer information of what we know I now know as Google my business listing before we go into any details on Google my business listing let us give you three stacks and these Stats come from Source 99 problem right 3.5 billion daily searches in Google 46 of 3.5 so almost a half of the 3.5
billion people that's searching on Google every day have local intent what is local intent that means I'm trying to find something near me right now I'm trying to find something in my community right now I'm trying to find something that is local to me right now so 1.6 billion people every day go on Google and they're trying to find something that's related to them a product a service in their local community are you even in the game right give me a one in the comment if you have your Google my business profile setup give me a two in the comment if you don't know what the heck I'm talking about and it's okay right some of us are small business owners we're solopreneurs we we have a small team and this stuff is just not on our radar because we're busy with the day-to-day operations but that's why I do what I do I want to help to educate I want to bring life to these things that can help you take your business to the next level so 1.6 billion local intent searches are happening on Google every day 78 of local searches are on mobile results in an offline purchase wait what you mean the people who start their customer Journey on their mobile phone 78 of them ultimately results in an offline purchase meaning I start my search online but I go into the store to finish it see a lot of people got it twisted I'm online and yes you can buy all of my products right online but if you're in the local St Louis market and you want me to come and sit down in front of you and tell you how I can help transform your business I'm willing to do that too right covert has got a lot of us messed up because a lot of the business was forced to go online and people were doing business that way there's still a ton of ton a ton of time a ton of people still want to get sit down kneecap the knee tap kneecap face to face and do business the old school way are you capitalizing on them now they're going to start their customer Journey online but before they hand you that check before they swipe that credit card they want to see you face to face and Google my business can help you do that the third stat 72 percent of customers who look online for businesses visit stores within five miles of their search location so think about this if you are a local Boutique restaurant brick and mortar store that sells physical products if you are a service based business and you have an actual physical location where someone can come in and get an estimate someone can come in and sit down with you and have a meeting and discuss the challenges that they are facing and see how you can help them all right if that is you my friend then 72 percent of the people who are starting their Journey online will end up in a local store within five miles of them wait what yes it is very evident that business owners are looking for local um local businesses online that customers are looking for local business online before hitting the road therefore a Google my business strategy is necessary for your business to appear in Google search and maps but why sweat searching there are 15 tips to make sure that you optimize your Google my business presence and I'm going to take that link and I'm going to shorten it for y'all real quick because it looks like it got broken up I do want you guys to do me that favor right if you've gotten any value whether that value is from just watching the show whether you got value from me uh because we work together and I've literally helped you uh get some things going in your business then I want you to do me this huge huge huge favor and go ahead and click on the link in the comments that says GMB and leave your boy a review I'm going to talk about uh in this uh training today how important um reviews are on Google right let me see something all right let me see all right boom so we're gonna get all the way into these tactics these trips these these these uh tricks that's going to help you take your business to the next level but before we do any of that y'all we got to get into the one minute motivation if you're new to the Cortez hustle show every day on the Cortez hustle show we uh do a special segment that I absolutely love Carl one minute motivation that's why I share a short motivational video usually 60 to 90 seconds or so I'm gonna ask you to comment your takeaways if you don't have any I'm going to give you a couple of my takeaways so let's get into some one minute motivation right here on the Cortez hustle show you realize you can accomplish damn near anything damn you're anything you want [Music] if I solved it by breaking myself down and putting myself into more difficult situations I could make progress and once I saw that little bit of progress that I was making I could see the longer term reality of that and I became addicted to it and it became highly addictive of what could be accomplished really cool and what's really cool is that when you actually see what you can accomplish with long-term progress if you can just be patient it's exciting if you're just patient and you put the time in for it do it the proper way take your time Build It Up execute all right ladies and gentlemen what do you think about that short clip give me a comment man um execution is the name of the game but you also have to understand [Music] uh Tony Robbins talk about the pursuit of happiness and joy and fulfillment in your life and a lot of people think it comes from the success but you know what he said happiness equals he said happiness equals progress as long as you're moving in the right direction as long as you are getting better day by day as long as you uh the gentleman talks about putting himself in difficult situations and seeing a little bit of success and becoming addicted to that little bit of success incredibly important for you to progress every single day right we all Gonna Change that's that that's we can't do nothing about that but there's a difference between changing and getting better are you intentional about the changes that you are making and are you getting better are you making progress are you growing to the next level and it takes patience y'all it takes patience there's four P's that I teach as it relates to the mindset of a winner right it's going to take you to have uh perseverance is going to take you to have persistence you're going to have to have patience and you're going to have to give yourself permission to fail right and when it comes to that progress one of the things that that causes most people to quit is their inability to properly evaluate success right and what do I mean if I gave you a task to do and I said hey here's a task I need you to do this and ten times you try this task you quote unquote fail seven times three times you get it right based on that ratio based on that success percentage a lot of people will consider themselves a failure but what if I told you the tasks I gave you to do was to hit a Major League Baseball wait what see if you can hit a Major League Baseball 30 of the time to get yourself on base you make hundreds of millions of dollars go look at Alex Rodriguez go look at some of the uh Bryce Harper and some of the highest paid baseball players with these two and three hundred million dollar contracts their batting average is right around 300.
that means seven out of every 10 times they step up to the plate they get out three percent of the time or thirty percent of the time they get on base see they have a proper perspective of how to evaluate those results most of us will see those results we consider ourselves a failure and we will quit so you got to properly evaluate your results to determine whether or not you're making progress and progress is progress whether it's a little or a lot progress is progress whether it's a little or a lot Byron golden said a quote the other day that that floored me he said where are you going is more important than how long it takes you to get there so I'm mentioning engine engine I'm making progress then I don't look at based on my the amount of progress I'm making it's gonna take me forever to get there no as long as I'm on my way to getting there I know where I'm going and every day I'm making progress to get there I have joy in my heart I have a piece about what I'm doing right and the other thing that you got to understand about progress is it has the ability to compound yeah so today you might have moved an inch this week you might have moved five inches collectively but when you add the experience of moving those five inches next week you might move 20 inches has the ability to come out to understand how to properly evaluate your results be patient with yourself and keep pressing towards the mark that ladies and gentlemen is women of motivation brought to you by local business marketing Pros if you are a small local business one of the things I want to do for my small local businesses is to help them understand how to use text message Marketing in their business and I got a free 30-day trial for anybody who is in the retail space or the restaurant slash Food Services space if you want to use start using SMS text message marketing then hit your boy up let's get you set up with a free account and I'll show you how you can create more repeat customers using SMS text message marketing or go to localbizmarketingpros.com for our free uh online marketing checklist so let's run through how to set up your uh Google my business profile and I think I'm gonna unveil a brand new segment today call Portrait of a millionaire I don't know maybe we'll have time for that maybe we won't uh Google my business tricks number one verify your uh uh listing right start with you need to have it Google my business uh account to access access and optimize your business listing on Google so go to google.com forward slash business and simply log in it's going to tell you if a profile already exists for you and if it does you can claim that profile once that profile is claimed you need to go through their verification process and this stuff is incredibly simple all that's gonna happen is when you go and clan that profile they're gonna send you a postcard in the mail and that postcard is going to have a little code on it you're going to go back and log into googlemybusiness.com forward slash
business it's going to ask you what's your verification code you put that code in boom your account is verified number two uh enter details in every section of your Google my business account it's very similar to setting up a Facebook account an Instagram account it's going to prompt you through every step of the way and even if you don't have all of the perfect answers put an answer in I want y'all to get this a complete profile ranks higher in the search engine even if that complete profile isn't perfect see it's going to ask you to give a business description and you may not have your perfect business description all mapped out yet and you're you're going to be tempted to skip that section don't do that put a couple lines in go grab some verbiage from your website and put something in there do not skip that right uh tag that please all right so it is Google my business uh google.com forward slash business I think is that what you're talking about tagging dropping that website link in and drop that in there for you that's no problem uh so Google my biz google.com forward slash business right so when you're filling out every prompt is just like on Facebook if you set up a new Facebook profile today Facebook is gonna say hey uh what is the name of your page hey what type of account is this what is your industry what is your are you an influencer are you an entrepreneur are you a uh um a retail business like it's just gonna prompt you through everything like sometimes we get intimidated uh by this this technology and and when I tell y'all don't get intimidated man uh figure it out and if you need help man I I got the free Facebook group for this reason so if you need help just go into the group I'll let you in and if you need head coaches I'm trying to do this what can you recommend uh some training on this do you have some training on this do you have a a video on this can is there a YouTube channel that you know that I can follow as your podcast that I can can do you know somebody you just got to engage if you want the information that's out here right so uh enter your details proximity as the main uh name suggests is the proximity of the business that you're searching for right uh business relevancy these are the ranking factors right so basically you must complete all sections because ranks uh Google ranks you on the basis of three factors the proximity of your business so if I'm searching for business this kind of business near me then Google automatically creates a five mile radius around you and your cell phone wherever you're searching from right uh business relevance for instance if a local search is for a uh cafes near me but you are a bookstore you want to appear in search results because you're not relatable unless your bookstore has a cafe and in your Google my business profile you list out Cafe as one of your services see some of us have hybrid style businesses but because we don't have our profiles optimized Google is not sending us any of that traffic right and then popularity how renowned your business is or how many people recommend your offerings is taken into consideration so all of you guys who are saying great thank you for this I love this appreciate it I put a link to go leave me a review on Google this is how you increase your popularity hey Google is tracking how many people are searching and when they search do they click on your profile or do they click on somebody else's profile they're they're they're looking at how many four and five star reviews does this person have right they're looking at how many pictures does this person have on their profile I'm gonna get into some of that stuff too right but Google my business is a very very very powerful tool y'all I don't want y'all to sleep on it number three enter the correct contact details now I said if it asks you for something that you don't have the perfect answer to put something in right if it actually for the description of your business put something in it's going to ask you about your services put something in don't skip that but when it asks you to put in your business details this is called nap data n a p name address phone number these are the most critical components to the Google my business profile your business name must show up on Google and everywhere else on the internet the exact same way to maximize your ranking so if you are local business local business marketing Pros on Facebook but then on your website is local business marketing Pros LLC Google sees that as two different entities and they're confused so whenever your business name is make sure that's your business name your address this may sound silly but your address could be uh uh 10 27 South vandeventer Avenue St Louis Missouri now in some places it could say 10 27 s dot vandeventer Avenue and we know that s stands for self other places if it says 1027 South s-o-u-t-h vandeventure that's a different listing and it confuses Google some places it might say Ave other places It might smell spell out Avenue you have to be consistent across the board to maximize this opportunity right and your phone number is the same way so use one phone number for business that's why we give you a business phone number and monetize My Life Academy so that you have the ability to track all of these things so your correct details select the right business category and subcategories this is critically important but this can always be changed but understand what category are you in I'm in the marketing space all right then the subcategory is uh advertising social media web development and design like that it's going to prompt you and it's going to give you all of these options and it's got pretty much everything in there where you're going to be able to find your category but again this is important and if you click on the link to this uh article that I posted they actually have some videos that they're showing you how to do this stuff step by step number five tick on opposite uh attributes upon choosing a category Google will present you with a list of attributes you may select if they fit your business Google offers detailed attributes for Searchers to understand your business better and make an informed decision to visit you based on the right information for instance you can tick on Alternatives like Drive-In delivery or take out if you're a restaurant it lowers the scope of negative reviews because customers knows beforehand exactly what you have to offer right this is important so it helps to like like if you're a restaurant and you have vegan options for instance you can tick that if you're uh uh uh a plumbing a plumber is going to have some attributes that is common to your industry right you might use um uh sewer drain scopes with uh cameras on you'll be able to put that as an attribute so people know before they contact you exactly what they're getting into right is this helping anybody can can I get a a three in the comments if you're gonna promise to go leave me a Google review yeah I get a three in the comments right if you've been enjoying the Cortez hustle show for some time and it's been blessing you right can I get a three in the comments if you are agreeing that yes Cortez when we're done I'm gonna go leave you a review on Google number six write a proper business description and again you may not have a proper business description right now and I don't want you to not to do this because what some people do is uh Michael said yes I'm gonna leave your review Michelle says yes I'm Gonna Leave You a re I appreciate that right you may not have the perfect description for your business uh Caleb says yes I'm Gonna Leave You a review thank you so much you may not have the perfect description for your business right now and that's okay but do not leave it blank and do not skip it right it's important the character limits is 750 of which your first 250 characters are the most crucial so make sure to cover all of the necessary information further consider Google my business description SEO and mine it pertains to adding one or two highly targeted keywords like for me in my description because I am a digital marketing agency I provide lead generation I provide website development I provide SEO I provide uh PPC click uh PPC advertising I provide social media management so those are key phrases for me so in my first 250 characters I want to make sure that I'm including those key phrases in my description and I would also say that don't stress out over this because the thing with the the real weight is your popularity you get those Google reviews up then that's a game changer for you right uh next do not cover the uh attributes you mentioned earlier while setting up the account use it to creatively speak about your business such as it can't attract uh so that it can attract customers number seven publish Google post weekly so Google is very similar to um a social media platform in this regard and I've heard one trainer on uh speak on this and he said Google my business is like social media for people who don't know you like when I'm posting on social and I'm doing my live the people who are getting the notifications that the show is live today are the people who already like the page Google my business is for those who don't know you yet so your post over there should be interesting they should be value-based they should be helpful they should be tips they should be things that will like like when someone comes to local business marketing Pros Google my business profile I know they're trying to figure out how to optimize their online presence so all of my posts are giving them tips on how to optimize their online presence so basically what they're what I'm trying to uh to to execute here is that if I'm giving them this game for free right if I'm giving these them tips I'm trying to prove to them beforehand that I am an expert in the field of digital marketing that specifically as it relates to for businesses right that's what you should be doing so I'm looking up I'm trying to see if I have a post uh uh let me show you a post post all right I can't pull up my posts real quick uh nevertheless uh let me see because it is throwing me in as the uh just asking me do I want to edit my profile so I'm not looking at my profile as a customer right but nevertheless I have uh one of the things that we give you in monetized my life Academy is a tool called a social media post scheduler so I literally go out and I schedule posts to show up on my Google my business profile two or three times a week and these are value-based posts they're usually memes they're infographics and stuff that if you landed on this post you will get some value out of this it might be the five best tips to uh increase social media engagement and it gives them five quick tips right why do I do that on that profile because I know that trying to optimize the online presence they're probably trying to figure out social media themselves so I'm going to give them some value to prove that I'm an expert so similar to Facebook Instagram and other social networks Google allows you to post attractive content on your Google uh my business account you can share posts about new offers sales launch products events Etc using your Google my business dashboard you can publish posts to appear in the update section at the end of your profile key is making sure that these posts are value driven they solve problems for people and again if you go to the link in this site that I put in um below it's they're they're actually giving a video walkthrough of each one of these things so this is a very extensive blog post right all right so number eight upload new photos weekly what do you mean new photos so for me I'm in a digital marketing space and sometimes I go on site and I meet with clients and I talk about their strategy right uh snap a quick picture of that and then post it and you say hey great client meeting right people want to know when it comes to doing business with people online or or thinking about doing business with people online they are literally um evaluating every aspect of who you are and they want to see that you're a real person right photos act as proof be authentic and genuine and generous with posting them as goo as per Google customers are 35 more likely to click on a business's website and 42 percent more likely to ask for driving directions if it includes photos in its business profile wait what having a profile is better than not having a profile but some people set the profile up one time and they never go look at it again you know what Google my business is it is a living breathing marketer or our sales person that works for you 24 hours a day seven days a week it is a living breathing sales person that works for you 24 hours a day seven days a week and never takes a day off now if this was a human sales person you would be making sure that once a month that at the very least that that sales person is trained up in the latest Intel for your company their products and services you will be at the very least making sure that once a week that sales rep is checking in getting refreshed making sure that they are on point with company culture and and they're selling with uh ethics and morals like why don't why wouldn't you do that with your Google my business profile excuse me it is a sales person working for you 24 hours a day seven days a week but it has to be constantly refreshed right so upload new photos weekly uh post weekly it informs Google that you are up to date use the logo as a thumbnail um add a uh uh instigating uh cover photo right do not upload stock photos or graphically uh edited photos do not compromise uh on image quality like like get you some good images on your Google my business profile number nine answer questions we humans are inquisitive in nature manage your customers uh uh meaning your customers have a lot of questions even while they are scanning your business profile putting those questions in front of them is like reading their minds but with the right answers to them so you can do a frequently asked questions section right inside of your Google my business profile number 10.
collect and respond to reviews think of it how much do ratings influence your decision to review or purchase anything my wife doesn't spend a dime anywhere unless she's looked at a Google review did anybody else like that give me a four in the comments if you have to see a Google review before you go and purchase anything my wife ain't spending a dime with nobody it don't matter Jesus Christ could recommend this business and she's still gonna go check Google reviews this is how important reviews are to your business and a lot of us don't even know it like Michael says yes I checked Google reviews before I go spend money anywhere so guess what Michael people want to go and see your reviews and and here's a hat and and I know that that throughout the shows I'm always marketing and talking about the products and services that we have because I want to see small businesses win right we have a reputation management tool inside of our suite that thing can set up some automation for you in a way that you can send a a link to all of your customers right so if you if you have not set up Google my business and you're like Cortez I'm gonna set it up but I won't have no reviews that's okay work with your board and we're going to take your list of customers particularly those customers that are repeat customers and you know that they are good that they love your services and we'll set up an automation to send all of them a text message and says hey this is Tyree please do me a huge favor leave me an honest review on Google it really helps my business profile online and it's sent and here's the link they click on that thing inside two minutes they can have a Google review you will receive a notification on your phone that somebody just left a review through our app and you go back and you respond to that review we can set up an automation based on your business type that when someone per makes a purchase through your business it automatically sends them a request for a review wait what yeah man y'all better rock with your boy price for monetize My Life Academy is going up so you might want to jump in it's one dollar for the first week and then it's 97 a month right so hope this helps uh there's five more of these things I wanted to get into a new segment on the Cortez hustle so-called portrait of a millionaire uh yeah I think we should go there or do y'all want me to hit these last five right number 11 says add your products or Services uh that's a no-brainer uh number uh 12 uh set up messaging this is important and again when you are in my talking Life Academy this stuff is automatically done for you when you connect your profile to our system so that people can message you through the Google my business platform and trust me when I say they would rather message you than they would call you right this features especially facilitates uh mobile searches to directly message you on your phone through your Google my business profile since the majority of local Google searches happen on smartphones right uh nine seven uh Tyree nine seven and we provide the tools we provide the training we give you templates so you never have to start anything from scratch uh and we do weekly office hours and we do monthly workshops that help you master digital marketing and we even help you with product development we help you like I I I'm I'm low-key to stuff I just don't like to say it out loud right and I was listening to my girl uh the marketing Midwife and she said it uh and she's like yeah I'm gonna tell you on that deal and and I'm not gonna apologize about it right on that deal and I'm not going to apologize about it when it comes to helping people master and and get their businesses online all right uh number 13 keep your business uh keep up your business profile so if you make any changes and I'm glad that I did this this episode for you guys today because I see that on my profile it still has my old address and that's hurting my rankings like I'm I'm as soon as this is done I'm going on Google and I'm changing my address yeah like because it still has my old address so on my website it has my new address on Google my business it has my old address so Google is conflicted and it makes me look like a um a scam type business it makes me look Google is like I don't know if that's a legit business or not because of the inconsistencies so that's important right uh let's see let's see let's see uh number 14 is uh promote your events now this is something I gotta get better in I put I I drop my events everywhere but I forget to go and drop them and Google my business right so when I do office hours people who find me on Google they are invited to office hours but I forget to invite them uh people in the Facebook group of course they're in office hours but Google my business is a great place and an event in business could be anything now untrustworthy was the word that I was looking for thank you Terry uh and an event could be anything an event could be a new product launch an event could be a flash 48-hour sale right an event could be uh uh a new store opening an event can be uh a a refresh or an update of your website an event can be anything that you make it right it's just giving content and it's letting Google know that you are an active business so that they know that you are alive and kicking number 15 review your profile performance insights Google gives you all the analytics to see when people are searching how it's performing what they're clicking on all of that stuff is right there at your fingertips so ladies and gentlemen you literally are leaving money on the table if you are in business of any sort whether it is online business offline business and you do not have your Google my business profile set up you're leaving money on the table one of the things that that is critical for any business is um it's credibility and sometimes people will literally assume that your business isn't real if it's if it isn't on Google did you hear what I just said it doesn't matter if you have a nice dope website and we do those for you if you if you don't have one it doesn't matter that your Facebook profile is active and you're on Instagram and Linkedin some people will consider your business as not being valid if it's not on Google period in the discussion how much money are you leaving on the table that is my question to you it literally takes about 15 or 20 minutes to set up a Google my business profile from start to finish answering all the questions if you have your pictures already on your computer right if you want to optimize it fully that might take an hour or two as you craft the perfect description and and you describe all of your product depending on how many products you offer and all that kind of stuff but to complete a profile from start to finish it's 15 minutes y'all it's free it's a free platform Google wants to send your business traffic and give you exposure for free and some of us are not taking advantage of it so real quick let's get to portrait of a millionaire and uh I've been studying this book The Millionaire Next Door for a while uh at the beginning of the year I started reading it again rereading it and I wanted to bring this to your attention there are some things in here that we need to get straight about what a millionaire is and isn't so I'm going to start with the seven factors of a millionaire some of these are pretty self-explanatory and then I'm gonna go into every episode some some some tips from this book so Factor number one of the seven factors of a millionaire you guys can probably guess this but they live below their means they live below their means that's number one of the seven factors now I know that we see a millionaire driving a Bentley and the status and all that stuff looks nice and and we want to go out and get a Bentley the difference is that payment on that Bentley if you financed it would probably be a thousand dollars a month right with perfect credit and I don't know this this is just this me spitballing but about a thousand dollars a month and you would say okay I am gonna go get me a Bentley because of that status and I'm gonna pay a thousand dollars a month for it the difference is the millionaire might have an asset that's kicking them out fifty thousand dollars a month in passive income and they're able to pay for their Bentley from the asset of the passive you on the other hand are working a job and it might be a high six figure job and you're like yeah I got a thousand dollars a month even if you're making uh a hundred dollars an hour in order for you to drive that Bentley you have to give up 10 hours of your life every single month to be able to make that payment right Michael says how can we reach out to you offline uh do you have messenger thanks yeah uh give me a call Michael let me put my phone number in here so uh foreign number 314-730-3999 anytime brother any anytime if you got a quick question uh hit your boy up man I want to see you win um all right ladies and gentlemen that's gonna do it for us today uh that is Portrait of a millionaire if you want to sponsor that episode of the show then it's 25 to sponsor for a whole week and a week is two I do two live episodes uh per week so if you want to sponsor that for a week it's 25 bucks and I'm gonna bring that to the show at the end of every show every single episode going forward so I thank you guys all for tuning in don't forget do me that favor man jump out on the Google my business profile leave your boy a review man it really helps um me go further in this journey and helps me to continue to be here to help show you love on Monday I've got a very special guest coming to the Cortez hustle show miss Ricky is going to lace you guys with some incredible game so yeah let's let's be prepared for that until I'll talk to you next time I want you to get your money up because you absolutely can do it but more importantly you deserve to do it each and every single one of you and hustle up [Music] but you've got to overcome fear if you're gonna win foreign