YouTube For Business - Why Have A YouTube Channel If You're A Business Owner #shorts
so good evening we're going to talk today about youtube for business youtube for business what do i mean by uh youtube for business what i mean by youtube for business is for people who have businesses or want to set up businesses and use youtube as part of their marketing mix as part of their way to grow their business as opposed to people who want to start a business which is all about making money directly from youtube i will be doing one of those presentations sometime soon but this is for people who are already in business uh thinking of getting into business also for people who are sort of helping professionals consultants coaches uh people who are um freelancers if you like sole traders you don't have to have a a big business with an office i mean who has an office nowadays but before we go into why i think that you should do youtube and why now is a very good time to be doing youtube um let's flip it and look at some of the reasons that people have given why they're not doing youtube those of you who follow me on social media may have seen a post that i did a while ago and i asked people to say why they weren't doing uh youtube or what didn't have a youtube presence and these are some of the things that that came up um some of them made it in without all of them in some form made it into a video that i did on the subject and if you go to tinycc why not youtube then you'll um you'll see a video that i made which had i think it was 25 excuses or 25 reasons that people don't do youtube and i think it captures the essence of of all of these um incidentally and perhaps somewhat ironically that video was uh done in less than an hour and i don't show my face or even speak on it so some of the objections about having a a face for radio um and not wanting to appear on video and not wanting to to use your own voice we're all covered off in the act of making that video so i'd encourage you to check it out if you haven't done already i think also there's another reason why perhaps people don't do youtube which is not explicitly stated in this or in the video and it could just be that we don't feel that we're part of the youtube um crowd the youtube generation there seems to be this idea that in order to make it big on youtube you need to be like one of these fine specimens here who are apparently some of the biggest youtubers now i i live on youtube pretty much and have done for many years and honestly i think i can name possibly one i think that's a guy called shane who got himself in trouble by doing something he shouldn't but i don't know any of the other people um yet they're supposed to be famous so i don't think you need to be well i know you don't need to be a huge youtube star and you don't need to be um i've got to be very careful so you don't need to be off the wall you can be a normal person and here are two very normal middle-aged people that's what you get if you put normal middle-aged couple into the clip art thing that i've got anyway we're probably probably more like these than these not making a value judgment i'm just saying that you don't have to be wacky and down with the kids and gangster to make it big on youtube you can be like this right so that's the the the underlying reason perhaps why people don't do it um let's have a look at some youtube facts and figures i'm not going to do the thing where you read the slide because i was told when i did a presentation course that you shouldn't do that so i'm assuming that everybody can read read it at your leisure but i am going to point out a few things which to be honest surprised me when i started to do the research um let's just point out a couple of things here about half in fact just over half of the views on youtube come from people who are aged between the age of 35 and so there's hope for us yet great thing about the people age between 35 and 65 is they generally have money don't we which is fantastic which means that we can relieve them of that um through having our business so it is actually worth targeting you know the the perception is that um most people on youtube are are very young i don't hate them um but therefore very skinned not the case it's good sometimes to have some gray hairs or green hairs it looks like on my green screen doesn't it um here's another surprising one uh nearly 51 of b2b business to business decision makers use youtube to research purposes now that did surprise me but you know i used to be um the the owner of a couple of reasonably sized companies and i would often use youtube to look for things like software reviews and research various bits and bobs bits of equipment that we bought from the office so you know it's true i guess um so there is an opportunity if you run a business to sell to other businesses although don't forget as we were always taught businesses don't sell or buy from businesses they buy and sell from people within those businesses and those people it would appear watch youtube um not sure how relevant this is nine percent of us businesses have a youtube present only nine percent i don't know what that is for the uk my guess is it's probably smaller than nine percent um a lot of stuff outside of the of the usa um youtube is growing um a couple of years ago when cinemas were open i remember that there were actually adverts in the cinema for youtube and there's kind of some irony there irony there that maybe they're competing but you know there's also been adverts on the size of signs of buses pushing youtube so it's growing and the pandemic such as it is has helped that growth um number of channels earning more than six figures per year is going up that's i'm assuming six figures from advertising now as business owners we're not going to rely on advertising that's what most people talk about but actually that's only one and one very small way of making money on youtube but i will show you later on it's possible to make very serious money in fact six figures a year is um conservative six figures a month would not be unreasonable or unattainable um here now it is incredibly easy for even newbies small channels channels that are just being started right now within the last few weeks a few months to rank against really um to rank in very competitive niches against the big channels and that's due to a new development in um in youtube's platform which i'll come on to later on but it really is an amazing time right now i don't know how long it will last i'm a youtube partner but i don't have inside information but my guess is where there is money and opportunity people are suddenly going to start jumping on it so that now is a good time to start thinking about youtube um well you know all of those facts and figures so what you know i always do this when i'm copywriting actually ask yourself a question and then answer it so so what so what about all those facts and figures what does it mean to us well as business owners um we want to get maximum exposure at minimum cost don't we i know when i started my translation company a few years ago well a few years ago more than a decade ago now before i had any of the grey or green hairs we used to advertise a lot on google and at that time it was relatively cheap but now it's very expensive to to advertise online i guess facebook advertising was cheap uh when that started that's now got expensive etc etc but as i'll show you later on it's still um possible to get traffic very cheaply on um youtube where you should be paying through the nose to get it on on google targeted lead generation we want leads coming into our business but we want the right kind of leads now youtube is great for finding the people that are genuinely interested in what you um well you're talking about what you're selling its whole algorithm is designed specifically to do that as we will see free market research um once you've got a youtube presence then in your analytics your viewers will unconsciously tell you what they want from you through the search terms that they're using and various other metrics but also in the comments believe me um people on youtube will tell you what they want and whether you respond with a market offering to bring it to them is up to you but why go and pay a market research company tens of thousands of pounds to tell you what in their opinion your market wants when your market will tell you directly and for free you have a growing sales force selling while you sleep i like to think of each video that's made as a potential sales person that will be talking to your prospects and warming them up 24 7. and the the great thing about youtube is it does start to get a life of its own and things start to grow people use this word exponentially particularly in business everyone's talking about exponential not not many people i suspect are using it properly in the mathematical exponential curve but on youtube that does tend to kick in in fact you can see this little graph here it's not quite exponential yet but that's not a graphic that i made up that is actually the traffic and the views from a channel that i set up in december of last year and i'll share more information on that later on so what this means is that the videos that you've produced which are kind of like um potted you or encapsulated you or your business are developing no like and trust within your potential client base before you even have first contact with them while you sleep internationally it's quite amazing um and youtube's going to pay you for this unbelievable that um youtube actually pays to market your pays you to market your own business this will result in increased authority in your niche in your business area you will no longer be a something let's use accountant as a as a example you no longer be an accountant you will be the accountant the accountant that people know on youtube you you'll have perhaps minor celebrity station status within your niche and what happens when you get celebrity status or you become an authority it takes you out of the commodity market and allows you to premium price because everybody wants to talk to the person that they've seen on youtube a bit like getting on a stage i guess that as soon as you're on the stage you're three foot higher than everybody else everybody assumes that you're smarter than them chances are you probably are but the perception there means that the balance of power changes and people come to you rather than you have to go to them um it's quite amazing as well but the size of the stage i mean i remember when i used to do public speaking um badly i used to get invited to speak at places and like a big gig would be 400 people for me on many of the youtube channels i've got i'll get that in an hour if not in a minute frankly on some of the channels so suddenly you've got a global stage that you can sell to 24 7 and get paid for doing it whilst you're asleep or in the pub when the pubs open um it also makes having a good youtube presence um makes it easy to refer people so you know if let's use the accountant again if i'd like to refer the accountant that i use and the accountant has got a really good youtube channel with lots of um content on there then i can send a link so go and check out fred the accountant and um people can go and see and straight away they can spend time with fred before they get on the phone and bother fred um and they'll only get on the phone if fred and them are a good match so you won't spend a lot of time or fred won't spend a lot of time talking to people who are never going to turn into into legitimate business leads okay so that's if you're an established business and you have an office um see what i did that if you're a new startup you're a newbie or a startup so you haven't got an office you've just got a laptop then here's some advantages of going down the youtube route there is zero startup costs you don't need to buy anything you don't need to subscribe to anything you don't need to configure software or host anything you don't need a website um you don't need to build an email list to get a following i would strongly suggest that you do but you don't need to that can come later and youtube will help you build a list which you can put in the description of the videos that you know you have a list and to join it and all that kind of good stuff you don't need any technical skills all of this stuff that i see from website even even the build your own website things i won't mention them by name but you know the sort of self-builder things you still need some technical skill you know designing a website isn't easy and it's not much fun to be honest and get a bit boring don't need to have a website you don't need any technical skills to make a video and you have all of the equipment that you need in order to make a video and buy that buy the equipment i should have turned my phone off shouldn't i but by my by the equipment i mean if you're watching this now then you either have a computer or you have a phone or both and you can make really good videos particularly the kind of videos that i'm going to be talking about later on on a phone in fact i've had very very good results with phones in some instances better results done on a phone outside walking around a park than when i used to own um you know a professional studio with all the green screen stuff and the lighting and the editing and everything else keep it raw keep it real people love it okay so existing businesses and startups let's have a look though before we um before we go too much further how big youtube channels make money and then contrast it with what we're going to do as uh as business owners i want to do this really just to knock off the various things and then show you where we're going to focus because people have a misconception as to how to use youtube to make money often the one that everyone talks about is adsense or advertising revenue adsense is the when people advertise on your youtube channel and youtube very generously i think gives you 55 of the advertising revenue from the advertisers who place adverts on your video that's amazing if you think about it youtube is giving you access to a global audience for free putting your stuff in front of people all over the world for free it's giving you unlimited hosting of your videos on what's almost a bulletproof platform and so i've been in the youtube space for i don't know since it was pretty much since it was um invented in 2005 i think it was and i i've only ever known of one youtube outage and that lasted a few minutes um and i did a video about it actually cashed in on it but um it's bulletproof pretty much and then they give you 55 of the money over half of the money they give you it's crazy they're paying you whilst doing you a favor the only downside of that really is that you need to have an awful lot of views to make significant money now depending on the niche that you're in um that determines how much the advertisers will will pay i reckon very roughly you're talking about between 200 and maybe top end a thousand maybe a little bit more dollars per million views so you need to have a lot of views to make a lot of money in the adsense world and it's a lot easier to make money in some niches than in others just to give you an idea um of how this this works the the channel here little baby bum nursery rhymes were set up by my friend um who was actually working with me in one of the companies before i sold it he set this up and this is nursery rhymes now he sold it or they sold it was him and his wife i shouldn't say he was a joint effort between him and his wife lovely people um they sold it back in i think it's 2018. now i i don't know how much they sold it for it was a lot of money and you can see why because based upon the estimates from something called social blade it's reckoning that now bear in mind they've sold it so they have nothing to do with this anymore but social blade is saying at the low end they're getting about 130 000 a month at the top end say two million dollars a month um i happen to know because i'm in it uh to an extent that the kids channel stuff um the advertising revenues are not great because of a change that was made uh in 2000 and i think it being a 2020 i believe it was which reduced the advertising money in the kids channels but let's take it halfway let's say that it's a million a month a million dollars a month from advertising through making videos you can live on that can't you so that's adsense and that's what everyone talks about when we talk about making money on youtube we'll see in them in a bit that you don't need to worry about that just quickly patreon this is kind of like a digital platform where people can donate to you digital begging some people call it sponsorship as you start to get bigger people will come to you and make you offers to sponsor their products you don't need to go out and pitch remember as your youtube channel grows the balance of power turns towards you in your favor so no longer are you going out knocking on doors people will be coming to you your biggest problem is going to be a fat intro merchandise you can make your sweatshirts you can sell your stuff you can sell all sorts of things off of youtube in fact youtube has got better at this in the last few years um it now integrates a lot with the merchandising stuff into the platform directly um you can sell someone else's products this is better known as referral or affiliate marketing so you know at the low end you could sell other people's ebooks you could recommend other people's products a lot of people do stuff where they recommend the camera that they're using on um amazon is is endless basically if you've got uh traffic then you can sell things whether they be your products or someone else's products and make your own digital products sell your own paintings sell your own whatever you want to do you've got traffic you've got the power to persuade them to buy whatever you want because you're looking directly into their eyes on the video and that's powerful the end of day if you want to you could sell the channel and say my friends sold their channel i also heard over christmas i've yet to speak to him to verify this but one of my other friends over in the states sold his channel for multiple tens of millions of dollars and if you just sold something for multiple tens of millions of dollars would you talk to me no we'll see but he probably will because he's a nice guy he lives in vegas so uh who knows what he's doing in vegas what was it what happens in vegas stays in vegas something like that isn't it probably good given that he lives there okay so how can businesses like us make money well um if we're not going to go down the route of doing the huge youtuber model then here's what we can get out of it as i've mentioned before targeted lead generation youtube's algorithm once you've trained it will put your stuff in front of or your content in front of people who are likely to want to buy your stuff and whether that stuff is products whether it's services there will be an audience out there interested in what you have to bring to the market you don't need an email list but what a great way of building your email list so i have a channel um which produces nursery rhymes and i give away a free pdf coloring book um in return for their their email address now you know you can give away anything but you can give away a lead magnet you can give away a free um consultation what whatever you want build build your email list you can also directly get hired so if you're a consultant if you're a coach if you're a public speaker people will hire you because they will have seen you and you will become an authority and a celebrity remember what i said you're no longer a speaker you are the speaker and therefore you're out of the commodity market and therefore you premium price the example i always give is eric clapton plays his guitar all right captain he's famous do you think that eric clapton goes knocking on pub doors saying i'll play for free if you give me a gig no he sits there and i'm guessing his agent takes bookings for gigs at the royal albert hall say and he puts his own price on it now that's an extreme example but you will find that people will come to you and you can no longer be about price which is nice isn't it which is nice okay some intangible benefits um it's not all about just the money right there and then as you grow on youtube you will also grow in terms of your skills in terms of your um some personality you'll be able to inspire people you'll be able to reach people that you wouldn't otherwise have reached and unlike me right now particularly with the kind of videos i'm going to be talking about shortly you'll learn to get to the point quickly and youtube will tell you in its analytics where you're not doing that the the algorithm and the analytics or lady algorithms we sometimes call her he's pretty savage she doesn't pull her punches she'll tell you where you're going wrong and she'll also help you get things right something which i'm also keen on as um particularly for coaches and helping professionals is you know you need to make money you know let's face it we've all got bills and depending on where you live in the world it can be expensive but wouldn't it be nice to be able to help some people to some extent who can't afford you just yet without having to charge you without having to charge them um i won't get personal but you know i i went through a very painful divorce and i got a lot of help from a lot of people on youtube by watching their content and i've subsequently bought products and things from them but um wouldn't it be great to help someone and then not have to pay you because the advertisers are paying so that you can serve people who probably can't afford you maybe they haven't got the money because you know they live in a part of the world that um the money isn't as strong as it is where you live anyway i won't labor that but it allows you to give back and serve and get paid for it rather than having to always do pro bono work which is the alternative okay so to talk about the no like and trust relationship and the reason why i'm i'm probably a little bit different to many of the youtube coaches out there in that i i'd see subscribers as secondary now it's true if you want to monetize your channel through adsense and get make all of those millions then you are going to need to get a thousand subscribers and you're going to need to get 4 000 hours of watch time within the last 365 days that is in order for you to get the advertising revenue but as i've said unless you're getting millions and millions of views which is perfectly possible but it's going to take some time you're not really going to be making an awful lot of money directly from youtube's advertising but that doesn't mean that you're not going to be seen by people in your target audience even if you have no subscribers to be honest there's this huge myth on youtube that people will subscribe and watch your videos simply not true simply not true on many of my channels over 90 and sometimes over 95 of the people that watch my videos are not subscribed and you will find exactly the same thing it's not about the subscribers it's about the people that find your video because they're looking for it or the people that youtube algorithm puts in puts your videos in front of so this lady um one of my clients over in the states really lovely lady she takes action she does the the work she's got 149 subscribers um yet when uh this message popped up it was the middle of uh january she was already getting bookings for her coaching sessions that's with 149 subscribers so you don't need a massive presence okay so the best time to have done youtube may have been a few years ago because obviously the channel has has grown and you know the um there is more competition uh on youtube but the reason that i say may is because it's only very recently that a new type of video called youtube shorts which i'm going to be talking about shortly have been brought out so if you'd have done it many years ago or a few years ago then you wouldn't have had the same opportunity that you will have now with youtube shorts youtube shorts is is just incredible um i'm not hyping this up because i'm going to show you some some tangible examples but it's given small people maybe people who haven't even started a channel yet the chance to get in front of people and compete with people that have been doing this since day one and are absolutely huge it's a gift it's an absolute gift to us so the best time to start um is now it isn't too late and you'll never be ready now when when will you be ready to do this you won't because you're going to need a better camera aren't you you're always going to need to be more confident aren't you you're always going to need to practice more aren't you well i hope i'm proving right now that you don't have to be perfect you just need to press record and do it and as i say the wonderful thing about youtube is it will give you feedback on what you're doing right it'll give you feedback on what you're doing wrong and help you correct it it's a long-term project it's not a get-rich-quick scheme um but then i don't know any which are legitimately get rich quick schemes where you get rich you might get lucky you might invest in the right thing at the right time but that's not the youtube way of doing things youtube is a long-term game but you can get quick results as i will show you right next next slide youtube shorts now some of you may have heard me talk about youtube shorts some people may already know about them i'm assuming that many don't and more importantly many who who do are probably not doing them and i want to show you some results that we're getting with youtube shorts to push you over the line and get you to actually press record but just briefly what are youtube shorts youtube shorts are youtube's answer to tick tock if i don't know whether you've used tic toc or not i went on it a couple of times it's it's very silly in my opinion um it's aimed at the younger generation much younger generation and although you can make money on it and i have seen businesses doing well on it it's not the kind of business which i think that you and i are probably in but it's it's hurting youtube at the bottom end of the market but remember the bottom end of the market typically don't have much money because it's the people you know towards the the mid 30s and over that um that are mainly on youtube and certainly in the business space it's youtube but it's but shorts are youtube's response to um tick tock what they are really is just short videos less than 60 seconds slightly different format to to the way that youtube has uh requested creators create since it began in 2005 and and here's the opportunity since 2005 until shorts came along very recently they were saying make your videos in landscape format format and make them long make them 10 minutes or more in some cases several hours now what they're saying is do them in portrait and keep them to 60 seconds or less and actually a lot less good results are happening with shorts which are well i've got one thousands of views i think it was 14 seconds long but certainly less than a minute so they've diametrically changed what they're asking people to do very recently what does that mean what it means is that there is hardly any inventory hardly any videos in youtube's um memory bank of of available videos that um meet the criteria as being a short and are therefore eligible to be shown on the short shelf which is a special place that youtube shows them so they have a lack of stock so what we need to do if we want to capitalize is make stock in other words let's make some short videos and we'll find it extremely easy to go up against very competitive people if we give youtube what they want remember what we say all this is find out what they want and give it to them that's that's what you do in a marketplace well in this instance the person buying if you like is the youtube platform so let's find out what the youtube platform wants and then give it to it and what youtube platform wants right now is short videos shorts make it really really easy to subscribe the whole thing as we'll see in a moment is set up to help you get subscribers you don't need subscribers but i know you want subscribers so you're going to get subscribers um there's a bit of vanity in there i guess if you know it's a bit of social proof but honestly as i've said many times the value of subscribers is overvalued but it's but shorts are cat nip to the algorithm and i'm going to show you um what i mean by that um i look for catnip i think they may be stinging nettles it doesn't look like catnip to me but anyway that cat doesn't look very happy but the algorithm absolutely loves youtube shorts as i will demonstrate so quickly here is what the youtube youtube short shelf looks like on a mobile device whether it's iphone or android if you go onto your youtube account you'll see that videos here in the short format pop up and it's very tiny here but this one here this lady get married it's got 3.2 million views this one here i'm not sure what's happening
14 million views those are big numbers and you can also see when people click on it or tap on it then you get a nice big red subscribe button and the subscribe rates on shorts is through the roof it really is far far higher percentage of people subscribe when they watch it short than they do when they watch a regular video let's have a look these are people that um i work with in real life i'm going to show you what shorts is doing for them this is duncan duncan brody hi duncan not sure if you're on the call but uh thank you very much for your help today putting this presentation together duncan's got by his own admission a relatively small channel he's got about 32 000 views all together on the channel uh just over a couple hundred subscribers since we started working together by the way that's gone up 150 percent uh i didn't know that duncan told me and uh therefore please don't think i'm bragging i'm uh just telling you on behalf of duncan his channel is growing and the reason this channel is growing is because he's creating videos creating videos regularly and he's now starting to do some of these shorts videos let's have a look at what's happening with his shorts videos this morning he did a short um at 7am released at 7am um i was sitting was laying in bed checking my phone but um just nearly half past eight and up pops the duncan's shorts now they've been out there for what just over an hour just uh sorry just under an hour and a half seven o'clock it was 8 27 as you can see on my phone duncan's video popped up in the short shelf fantastic great to see you duncan and what's even better is on this particular youtube account i'm not subscribed to duncan's channel i'm subscribed to his channel on other accounts but on this particular account i'm not but the youtube algorithm knows that i like the kind of content that duncan is producing therefore it's put duncan very small creator in a very small from a very small channel in front of me way ahead of some of the bigger channels i mean again i don't want to denigrate you know the size of duncan's channel but by his own admission it's tiny there are channels out there with millions of subscribers and probably billions of views which have been around for years and years yeah it's duncan that appears on my short shelf because he's producing shorts and they're not there's a lesson in there somewhere folks and here to get a little bit geeky for a moment is the analytics from uh duncan's youtube channel it's not that particular video it's another one that you did about opening the job interview as it said the the opening job interview questions shorts this was one that he did a few days ago and the reason that we're using this one is it typically takes a few days for the shorts to to get onto the short shelf but look what happens when they do you had a total of 536 views that's the total number of views on the video but here is a graph that shows where those views have come from so nothing pretty much for the first day the second day towards the end of the second day though he hit the short shelf the algorithm put his video on the short shelf and all of these views in blue came from being on the short shelf and this um pink arrow that i've put here i call it the shorts boost that's the difference between what his videos have got because he made a short video and what typically his video would get had it not been in the short format the lesson here is folks make shorts start making shorts even if it's a brand new channel start making sure she will get traction as i will prove in a moment but let's see how we can use videos again the shorts ones are a great example because they're easy to use they're easy to create and you'll get attraction quickly let's see how from a lead gem perspective getting leads via youtube compares to buying them on google pay-per-click now so say when i had my translation business we used to spend several thousand dollars a month on expensive keywords in the translation sector now i happen to know that in the financial insurance sector there are the adverts are really expensive um i i looked in the google keyword tool this afternoon and for keywords in the key man insurance space which is just one that i picked at random um to get a good set of clicks you'd be paying around 38 pounds per click that's 38 pounds for someone to click on a google ad imagine how expensive that gets quite quickly what if we could get people who were interested in key man insurance to engage with us for less than 38 pounds what if we could do it for free what if we could do it without even showing our face or using our voice and what if we could do it forever without having to pay google every time lucky i think so um back in january i set up a channel just for fun really just to see whether or not i could rank and whether i could get interest in this one of the most competitive and expensive um sectors the insurance sector and i called it even though i know nothing about key man insurance and to be politically correct i called it key person insurance but the channel name because that those are the key words that people are searching for is key man insurance expert key man insurance expert and i did uh i made is it 12 no 13 videos all together this was the middle of january and i just left them there and i've done nothing with them there's no promotion no nothing so as i was putting this presentation together this afternoon i thought well i remember one of the keywords that i was targeting was how much is key man insurance i'm just going to copy that into the clipboard and then i'm going to get up a google incognito window and we're going to go to youtube and just see whether or not any of those videos are ranking always use incognito by the way because otherwise if you do it from a logged in channel it will remember what you've seen in the past and all this kind of stuff so this is just raw youtube i don't want to sign in uh i agree google can steal all my information and i'm just going to search for key how much is key man insurance now this could be anything in your sector obviously let's have a look oh my gosh it looks like i fixed it doesn't it but the very first listing here how much is key man insurance that's my video if i go down there's another one of my videos how much can insurance do i need i'm guessing i'm in danger of showing off oh there we go look at this this is a playlist um playlist means if anyone clicks on this they don't just get to see one video your company can have various work they get to see all of these videos are presented to them which are the ones that i made i'll play one just for a moment one at random um just so you can see the format of the video um they they take minutes to produce in most cases key person insurance will be treated as a business expense and is therefore tax deductible the two most common questions regarding key man insurance tax treatment as you can see um i'm not in it my um my voice isn't in it i'm nowhere near as good looking as him so i'll let him get on with it but this is just produced using software um have i misspelled tiktok perry i'm sorry um this is just produced using software and the key thing is get a bunch of them up there and as you can see we've just got um number one listings i mean it couldn't have worked out any better could i didn't know i was going to do that to be honest um but if we if we really were offering keyman insurance in the description we could put a link to our website couldn't we or we could put a link to a free download or whatever else you do i know nothing about the sector but rather than buying clicks on google we can get free clicks when people are searching youtube and a lot more people search youtube for stuff than you would think rather than google and once your channel becomes established which this one isn't because it hasn't been around long and it hasn't had very much content when people search in google itself as opposed to youtube these videos will start to come up so you've effectively got a way of dominating your niche for free and for almost no work to be honest once you get the hang of producing these you just need to churn them out how hard can it be how hard can it be uh deborah do you get do you get better traction by being in it personally i don't know debra because i i don't appear in them personally i've never tried um probably but then you can't sell it can you and i always look to don't want my face on stuff because then i can't sell it but you probably would particularly if you're a good presenter and particularly if you're as interesting as you are deborah i'm just not but have a go a b tester do a few review in it a few of that i mean on one of the channels which i'll show you later um i've got really good growth uh just using um a synthesized lady's voice and i don't think looking at the numbers i could get much better by using a a real voice but we'll look at that later on anyway so there you go free traffic or at least three free um exposure and just to prove it isn't a fluke we're getting towards the end now this is a channel that i set up on the 23rd of december um 60-second love advice and i'm not saying that i'm qualified to give love advice but i haven't been through a divorce i can certainly tell you what not to do but all of these videos are um shorts there's been no promotion they're just organic they're produced in a similar way to the one that i just showed you with the keyman insurance using a lady's voice rather than a man's voice with an american accent because looking at the analytics the main market for this is from the states um they're written in a more in a lighter tone because again from the analytics i can see that the target market is typically um females of the age sort of 18 up to mid 30s so i've tated the offering to what the market wants and i'm being rewarded by growth it's only 114 subscribers but this will continue to grow this will continue to grow as long as i keep producing content and there's no reason why not to it takes me um i i reckon somewhere between half an hour at the quickest and an hour at the longest every day and at least half of that maybe more than half of that is producing the thumbnail because thumbnails are really important i don't get boring about that but that's it it does work so ask yourself um is youtube for you ask yourself can i produce some videos can i produce some short videos let's face it by definition the videos don't have to be long they should really be less than 60 seconds i would argue if you can aim for between 30 and 45 seconds you've hit the sweet spot the only thing you need is a phone you've already got a phone or if you've not got a phone if you're watching this you've got a laptop you've got everything you need apart from perhaps the desire to do it and the understanding of the reason why it would be a good idea i hope i've at least answered the latter it's very good reasons to do it have you got the desire to do it have you got the guts have you got the confidence to do it well only you know that but i would suggest having having a go that's it um if you don't already know me we're not already connected then let's connect what do they normally say i'm available for weddings um bar mitzvahs funerals whatever this whatever they're saying is if you need some help this is not a pitch you reach out to me and we'll talk um but if you don't need any help then just get on with it just do it because in a few years time when you're looking back you'll be kicking yourself thinking if only in 2021 i'd have started a youtube channel i would be sitting on a pile of incoming leads and possibly advertising money and you'll be in a different place but you need to start sooner rather than later because it's not false scarcity on my part i can see that there are already more people doing shorts in fact i think on the original slide it was three and a half billion shorts views are happening every day my shorts have only been around i think it's a year we started beta testing a year imagine in five years time how crowded that's going to be it's time to to make a land grab and own it
2021-03-07 07:52
