YouTube & Etsy Q&A: Filming & Editing, Business Advice, Making Money, Marketing

YouTube & Etsy Q&A: Filming & Editing, Business Advice, Making Money, Marketing

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i'm not going to be like every single person  watching this needs to start a youtube no hey guys welcome to the Sewing Report i'm Jen  this channel is all about making sewing and crafts   fun and approachable and i'm taking a little  time today because i wanted to answer some of   the questions you have about what it's like to  operate a youtube channel and also an etsy shop   i also got a few business related questions so  i hope this is helpful i did get quite a few   inquiries so i put out a call and said hey what do  you guys want to know and you definitely delivered   so let's go over some of these there were quite  a few questions about what kind of gear i use   and also how i edit my youtube videos down below  in the description box you will find a link to   my entire youtube gear kit everything from cameras  lights this microphone everything else so if you   really want to get all of the details you will  find it's on kit.co and i've changed the way i've   done things over the years and if you're thinking  about doing a youtube channel i would tell you   don't run out and buy a bunch of stuff right  off the bat you're not really going to know   exactly what you need until you've been doing  the videos in your channel for a while and i also   don't think that the type of gear you have should  inhibit what kind of videos you're making if you   only have a phone use that if you have a gopro use  that but don't feel like because you don't have   all this fancy stuff that you can't be on youtube  that's not true at all i've seen some channels   that have gotten to a million two million million  subscribers and they just literally have an iphone   so don't let that stop you i got quite a few  editing questions and inquiries i use the program   adobe premiere pro and i do have the full adobe  creative suite it is fairly expensive i believe   it's about 53 dollars as of the time this video  is coming out they do have student discounts so if   you are a student or if you have students in your  family like maybe like a high school or a middle   schooler you get a pretty substantial discount  on the suite since i don't have kids i can't take   advantage of that but they do have better pricing  also i believe if you're a teacher i really do   like this program but if you're not aware i did  used to be a television producer and i do have   some editing experience as far as the professional  basis goes in my opinion i think a lot of these   non-linear editing programs are pretty similar so  once you learn one switching over or transitioning   to another one so the workflow is a bit different  but the concept of the editing programs for the   most part are pretty similar now if you don't have  the budget for adobe don't worry there's a couple   other ones i would recommend i've heard really  great things about davinci resolve i believe there   is a free version there is a paid version and from  what i understand they do have mac and pc versions   and i've also personally used imovie and i think  it's a really great program for being free so if   you're just getting started and you have a mac  or you have an ipad or an iphone i think imovie   is a really good basic editing program to get you  started i mean if you're not really experienced   with editing you're not going to be using all  of these special effects and crazy features   that adobe premiere pro has i'm considered i  would say kind of an intermediate editor i'm   not cinematic level but i'm also not a beginner i  do use some special effects i'm i've dabbled a bit   into after effects which is the special effects  program that comes with the adobe creative suite   and i do like it but that that program is not real  catered towards beginners but if you are looking   to get some training there's so many courses and  there's so many resources out there whenever i'm   trying to learn a new editing technique i usually  just look on youtube for tutorials and i'm almost   always able to find something that fits my needs  so if you are new to editing don't don't sweat   it there's a lot of resources out there for you  and another thing i would say is besides just the   editing program you're using the computer matters  a lot and i i'm not a mac person i know a lot of   people are crazy about max i'm just not personally  i feel like you can get more computer for your   money if you build your own pc so all of the  computers we have here are are built by my husband   and the computer he uses is i'm not joking over  10 years old and the computer i'm using is about   six or seven years old both are blazingly  fast the reason i like this setup is because   you can upgrade and change out the components  so if say your video card is a little outdated   you don't have to buy a whole new computer  you can just change out the video card and   we've upgraded both of our computers several times  some of the components are a little bit pricey but   i personally feel it's worth it because no matter  what editing program you use if your computer is   doesn't have the specs to match the program  editing is going to be a nightmare it's going   to be really laggy super slow the program might  crash on you a bunch so i would say it's almost   more important to have a computer that can handle  the editing software and not just the editing   software itself if you're not super tech savvy you  almost need a computer that has like gaming specs   the video card i have is for gamers and a lot  of the other components are typically marketed   towards people who do a lot of heavy gaming and  i find that works for me because it's a very fast   computer i have a lot of memory a lot of ram and  all that stuff and a video card that can handle   it i will also insert a clip here so you can see  at my workstation the tower we have is enormous   and i think i've shown it in a few previous videos  also i i know a lot of people like to edit on a   laptop i can't i can't edit on a laptop or a phone  or anything i have to have a real computer and i   have to have two monitors so having dual monitors  will really help with your workflow because   you can have your editing thing in one monitor  and then something else like i'll have a script or   something else on my other screen it just makes  your workflow a lot easier i also upgraded my   keyboard and mouse a while ago to some really nice  logitech models and both of them what's cool about   them is that they have all of these keys that  you can program so i have been able to program   in a few shortcuts on both the mouse i use and the  keyboard it's been super helpful and i think they   were well worth the money so again just be on the  editing software i find it really helpful to have   a beast of a computer that is super helpful and  i'm also going to insert a clip shot on my gopro   so you can see what kind of setup i have here out  on my quote unquote set as far as the lights go   i usually use this set by mount dog it's available  on amazon i shoot on a canon 80d which is a camera   i've had for quite a while and again everything's  linked down below in the description box   i think the lighting is really important and i've  made some mistakes in the past and i've upgraded   i started out with the on the channel with like i  think no lights eventually i did get a ring light   which was really hot at the time but i personally  found that the ring light i felt like the light   was a little too like concentrated and not like  soft enough so i don't really like the look of   ring lights anymore i did use one for quite a  while here on the channel but i've since upgraded   and if you don't know i do have a couple other  youtube channels one is called xtv producer and   i did do a few videos about some of my video  production techniques so i do have a video a   couple videos like i have one about my lights i  also have one about how i shoot with two cameras i   use a pretty honestly it's not an expensive setup  it's just this lavalier microphone and then i plug   it into this audio recorder and then i actually  record the audio separately and sync it up later   in post uh which again that's something that the  video is about so if you're interested in checking   those out definitely look for the xtv producer  channel got a few questions about how long   it takes me to edit and shoot it really depends  on the video some videos are really quick and   like this one will probably take me about an hour  to shoot other videos might take me days or weeks   to shoot if it's like a longer project and it slo  someone asked if it slows me down to have to shoot   sewing and quilting projects and craft stuff  while i'm making it and the answer is yeah like   a hundred times yes i would say it probably takes  me at least two to three times as long for me to   make a project while i'm also having to shoot it  because i keep having to move the camera around   start recording making sure the shot's lined up  and it takes me way longer to make anything if i'm   shooting it so it because i have to keep moving  things around do you know make sure that everybody   can see what i'm doing so it takes me a lot longer  to do that and as far as the editing time goes it   really depends for instance this vid this video  probably won't take me very long because it's a   very kind of simple video it's what i call talking  head video and it's gonna have some graphics   in some b-roll laid over it so if you're not  familiar with a lot of video stuff a-roll is like   your main shot so the a-roll for this video would  be me talking the b-roll is the supplementary   element so that would be if i like throw a picture  up or some b-roll say of my workstation something   like that it really depends if i'm doing like  a full-out tutorial or something with a lot   of footage like the sewing projects those take  me a lot longer sometimes those take me a week   two weeks because there's so many different clips  i need to use i also have to color correct the   footage and also have a script to go along with it  so it really depends on what it is and i also use   several different shots like i usually use my  panasonic gh5 to do the overhead shots and i   will insert a clip of what that looks like because  i have a separate table and i usually do all my   overhead shots over there i'll switch between this  craft table and then the table it's actually right   in front of me as far as how it's oriented in  the room someone asked me about productivity tips   a lot of people in the youtube community will say  batch shoot videos and on one hand that can be   helpful for the type of videos i make sometimes  here it's just not possible but what i will do   is for a lot of videos i'll have a lot of b-roll  that i shot of say a project and then i'll have an   on-camera part with me where i'm maybe introducing  the video and then also shooting like the outro   for the video and sometimes i will try to bat  shoot those i might change my outfit or something   and like say today i'm probably only going to  shoot one video but since i already have like   my makeup done and stuff i could technically shoot  another video especially you know for the ladies   wearing makeup it can be kind of hard it takes  me a while to get ready so if i can shoot more   than one video in one day i often will it depends  on what types of videos you're making if you're   just doing talking head videos it might be really  easy for you to shoot 10 in a day it would be a   little hard for me to shoot 10 sewing projects in  a day because they just take so long okay this is   an interesting question should you give all your  trade secrets away for views i'm inclined to say   yes for this and let me explain why i feel like  when you are creating content you get what you   give and i think people appreciate that if i did  a youtube channel about say something and i didn't   give any helpful information no real insight just  very surface level stuff and say i was trying to   sell like a course for something i don't think i  would really be able to grow much of an audience   because i would just be constantly hocking  whatever i'm selling and there would be no value   to the content or very little value and i see a  lot of channels doing that where they don't want   to give away like the good information because  like the other stuff is behind the paywall as   a viewer that really annoys me i don't really  want to watch the videos because i know that   all of the information that's actually good is  behind a paywall if they gave me some of that   information and i saw that it was awesome advice  i would probably be more willing to buy a course   they had or paid for their patreon to get more  information but if you're not even giving people   a reason to get value out of what you're putting  out then it's gonna be a lot harder i think for   you to build your credibility and trust with  an audience and for example i do work on the   side uh with my friend who's a realtor and when  we were first doing her channel she was kind of   afraid to give away all of her secrets because she  was like if i just give them all of my knowledge   they could just use it and not use me yes that is  a concern she has had the opposite experience of   that people are finding her channel seeing that  she's giving great information and that's making   them more likely to call her more likely to email  her and want her to represent them so she has been   hugely successful with her channel and it's  still a fairly small channel she has about   21 000 subscribers but for the most part she's  getting tons and tons of people who are thinking   about moving to florida and find her videos  about florida and have really appreciated   what she's doing and as far as giving away say  your trade secrets for making projects like   say you have an etsy shop and you sell wallets if  you were to do videos on how to make your wallets   i feel like the people who would watch those  videos are different than the people who would buy   handmade wallets the people who want to buy  handmade wallets aren't really diy-ers they don't   want to make stuff themselves they have the money  to pay someone else to do it versus the people   who want to learn how to make a wallet they might  be on a budget they might not be able to afford a   handmade wallet and they want to be able to do it  themselves so the way i see it is you're expanding   your audience rather than constricting it  or keeping it to one type of demographic the   people here i'm sure you watching you want to make  stuff you want to be able to sew your own projects   so it'd be kind of weird for me to just start  selling you guys like stuff i made because you're   here because you want to learn how to make it  yourself now if i had another etsy shop and say   started to sell finished items that would probably  be an entirely different type of clientele i would   say yes i think maybe in certain instances i  would say maybe be more careful you know if you   have something super proprietary you know like  if you're collecting like government secrets or   something you probably don't want to share those  on youtube but as far as like you have a great   technique for making something you you get what  you give so if you're not giving anything you're   probably not going to get anything in return what  are the positives for running a youtube channel   is it worth it absolutely for me yes i love  having a youtube channel i think this is the   perfect avenue for me in terms of creativity  and just something that i really love to do   i don't think youtube is necessarily for everyone  i'm not going to be like every single person   watching this needs to start a youtube no there  are certainly some downsides and it's also a ton   of work if you do not enjoy this type of work this  is probably not something i would recommend you   do i love youtube because i love making videos i  love sewing and i also really love having a voice   here on the platform i think youtube is one of  the best things that has come out of technology   and uh the social media world and i really love  being a part of the community and also being able   to know that if i've got something to say i can  make a video about it and people might see it i   think that's really cool so for me i absolutely  think the benefits of youtube certainly outweigh   any negatives but i know not everyone's the same  so i wouldn't just say blanket statement youtube   is great for everyone i think it's it really  depends on the person do you ever get recognized   not really i think i'm at a level where safe  to say i can go about my day-to-day life pretty   anonymously and i like it that way i think i've  only had someone come up to me in public once   and say hey are you jen from the sewing report but  it was at that uh tampa bay etsy crew craft show   and i had already posted that it was going to be  there but for the most part i'm you know nobody   nobody knows who i am and i sort of like it that  way i think i would be fairly uncomfortable with   a level of like fame or household recognition  where i couldn't go out in public and have people   come up to me i sort of like not dealing with that  i've also worked with a lot of people who were   uh local celebrities from tv stations and stuff  and it there's definitely some downsides to it   uh some of my co-workers have had stalkers some  of my co-workers have had people harass them when   they're you know out with their families so  they're especially with the whole journalism   thing some people just don't like the media right  now so having a public face can have some benefits   but it can also be sort of uh annoying sometimes  or sometimes even scary or dangerous so i'm really   happy with the level this is at now and i like  being able to live my day-to-day life i know you   don't do sponsorships but if you did what criteria  would you look for i love this question i think   i mentioned this a little bit but it would have  to be a company that was that i knew about like   maybe one that i had already owned products with  or used or recommended in the past if you're not   aware i do not do paid reviews here or paid videos  so if you're a company or somebody watching and   do not approach me and say hey i'll send you  this product if you do a video on that i don't   do those and i'm not considering those types of  things and moving forward i've made the decision   not to definitely not to have any anybody send  me products from one of those random companies   that just sells on amazon that i've never heard of  before i've decided to just stay away steer clear   of those and not even accept free products from  those like third-party resellers of course i do   buy those types of products but i'm i'm not going  to be accepting those as freebies just because i   don't i don't know i just feel like there's  a less legitimacy with them and i just don't   i i don't really want to promote companies like  that that might not be around in a couple years   or just literally i came out of the woodwork i  would consider sponsorships where it was more   podcast style where again it was a company that  that was reputable and well known been around   for a while and just wanted to say hey we wanted  to sponsor four videos here's our ad read nothing   to do with the content so almost like just the ad  reads like you see on podcasts those are the types   of sponsorships that i i would be mostly likely to  consider as far as a more integrated video i'm not   sure i would be open to to it if it was like a a  really interesting idea or something that i like   just really liked but i haven't gotten any types  of offers like that so it hasn't been difficult to   turn anything down kind of a weird note too i did  get approached recently by joanne's to promote the   qriket maker 3 and i said no to that they were  offering me a cricut maker 3 bundle and like a   100 gift card to joanne's i also don't think  the person who reached out from the marketing   department had really seen my channel much because  if she did i don't think she would have been   reaching out to me just based on the cricket  videos i've done in the past so that was kind   of funny and i do get a lot of correspondence like  that from people who who i don't think they really   vetted me very well so i just find that kind of  funny oh yeah and i did get somebody asking me   if i was gonna do some sort of youtube course  definitely not that's just not something that's   really in my wheelhouse i like making this type of  content mostly and i don't really want to get into   the youtube guru area but if you want to know more  about youtube not to sound this is not sponsored   by the way i would highly recommend this book  called the youtube formula by derral eves derral   eves is like the youtube guy to follow i've been  watching his channel for years he has really great   insight into how youtube works the algorithm and  this book i finished in a couple days excellent   excellent read really great applicable information  the forward is written by mr beast of all people   and if you really want to know more about youtube  and even if you're just interested and you don't   even care about starting a youtube channel i would  still really recommend this book especially if you   have anything to do with marketing there's a lot  of higher level concepts about video marketing   how much it can really change the face of your  business and i just thought this was one of the   best books i've read so it's available pretty much  everywhere i'm going to link it down below as well   but the youtube formula book pick one up and let's  talk a bit about etsy because i did get quite a   few questions about that part of what i'm doing  so i've had the etsy shop for probably about 10   months now i'm kind of just about breaking even  on it so i wanted it just another avenue to be   able to stock products i really liked be able  to share things and just kind of give it a shot   i know when you're into sewing everyone's always  like oh you should start an etsy shop and i just   wanted to know what it was actually gonna  be like so i decided to do that i sell a few   sewing supplies i'm also working on some fabric  stuff so that'll be coming to the shop pretty   soon i just have to get my act together with that  i have all these bolts of fabrics i'm just trying   to figure out the best way to uh package them and  be able to present them as far as the listings go   so i'm still a little unsure about that yet  the first question i got that i want to answer   is etsy even worth it anymore i see so much of  the same posted and most just get lost never to   be given a chance to be seen not to mention all  the people selling items that are not handmade   it's discouraging i think if you're gonna do  etsy the first thing you have to realize is   that the first debate is should i sell stuff  on my own website or should i use the etsy   platform or another platform like i know there's  amazon handmade and there's also like ebay and   whatnot whatever avenue you end up doing you're  gonna have to do your own marketing for it whether   it's selling on your own shopify site or on etsy  i would definitely not count on etsy to bring you   traffic from the time i started my shop i checked  the analytics recently and about 70 of all of all   of my etsy traffic i generated and etsy was about  30 and that was kind of going into it what i   thought i was like well hopefully the marketing  for me will be a little bit easier because i am   promoting it through the youtube channel and that  has absolutely been true the etsy traffic has been   pretty minimal and as far as the actual sales  from people that are already on etsy that aren't   familiar with the selling report just very low  so just know going in if you're gonna go on etsy   you need to become good at marketing on social  media or in like fake yeah pretty much anything   but you have to drive the traffic yourself a  lot of people and one helpful place to go is   r slash etsy on reddit that community has been  pretty interesting there's buyers there's sellers   on there sharing all kinds of experiences i  know etsy certainly has some problems there are   a lot of people on etsy that appear to be selling  items that are infringing on copyrights it's just   stuff they got on alibaba or amazon that they're  reselling and passing office homemade and etsy   does seem to have some challenges to combat all of  that type of activity and i know a lot of sellers   are becoming a little bit disheartened because a  lot of the the sellers on etsy now are there it's   not what it's intended to be which is people who  are selling handmade items so no etsy is not this   perfect platform it has some issues and i i'm  thinking about doing a separate video on this   because a lot of sellers are very pissed off about  the star seller program etsy is introduced and i   know etsy has a lot of like like i know people are  really trying to like game the algorithm with like   stuffing all these keywords in their just listing  title and all this seo stuff and i'm just like   i'm not even really focused on that aspect that  much it is quite a bit of work though to to even   list an item it's not even just you coming up with  the metadata for the item itself but you also have   to know in the packaging how much the item weighs  what are the dimensions of the package so that   you can accurately calculate the shipping for i  had to get all the shipping set up for booch by   the way i would recommend pirate ship and get  a rolo printer i did do a video a while back   on everything i had to do to set up my etsy shop  it was a lot so it wasn't a super simple process   and the bookkeeping for the etsy shop is quite a  bit so there's a lot to keep track of especially   with the inventory and whatnot and getting all  like my business licenses and everything so   you know not like exactly like a weekend thing  but if you're going on etsy just be prepared to   be your own salesperson and do not rely on etsy's  like seo or organic traffic to get you a lot of   sales if you're gonna be selling more long-term  you need to build up your own social media i think   that's super important if you're selling anything  whether it be on a facebook page or on etsy or   on your own website you're gonna need to drive  traffic somehow so no matter what you're selling   you need to be a good marketer best items you have  sold on etsy i checked this and the top selling   items are the clover hot roller which actually is  one of my favorite sewing tools and the little two   ounce glue basting bottles i've been selling i  think because the the price point is really low   and i use this glue bottle all the time so those  are actually the top two items i'm trying to add   some more inventory to the shop i'm still a little  unsure on what to do but so far i think having an   etsy shop has been a really interesting case study  for me just to see what works what doesn't and   also so i know firsthand now what all is involved  in having an etsy shop i think it's been pretty   interesting do you think it's better to start  on etsy building your brand and then starting   your website or start your website and build from  there i don't really think it matters you could do   either one i just think a lot of people who go  on etsy and think that that's gonna bring more   organic traffic i think you're gonna be kind of  disappointed just from my own analytics it really   hasn't happened also i i don't know how many  people it depends on what people are searching   for too so if not a lot of people are searching  for say the clover hot ruler then i'm probably not   going to get a lot of traffic i think the organic  traffic i have had is from the uh Seraflex thread   i'm one of the only sellers of seraflex thread  on etsy and i do think people seem to be finding   that listing organically i think if you if you're  comfortable building your own website build your   own website if you're not and you want it to get  up fast i would recommend etsy that's why i chose   etsy because i didn't really want to have to build  out that part of sewingreport.com as like a shop   page or whatever i know etsy does have fees  and a lot of people complain about them but   there are monthly fees to having the shopping  portion of the website too so like there are   trade-offs either way and i just felt etsy would  be easier and and it has been so far so i've been   pretty happy with the platform but i'm also not  relying on etsy for driving traffic to my listings   best ways to make money as a sewing influencer i  think it's not necessarily like the best way but   you just need lots of different ways of generating  income so right now i probably have about six or   seven at least different streams of income some  are smaller some are a little bit larger and in   full disclosure i am i'm not like baller status  here on youtube i still have a pretty small   channel and in fact i've shared how much money i  made so if you want to see how much money i make   go to my gen talks forever channel i do have a  complete breakdown of all of my income and the   etsy shop again has been kind of breaking even  so i'm not losing money but i'm all that's also   not been a huge money maker i enjoy doing it and i  just thought it would be a good experience to have   so that's why i decided to do go that route i also  work on the side for helping my friend with her   youtube channel so that's been a really good side  income i just think if you wanna have longevity as   a sewing influencer you can't rely on just one  or two sources of income you have to constantly   be thinking about new avenues you can take new  opportunities take advantage of all of them and   i don't again i don't really do sponsors here so  that's not even an income stream for me but i'm   still able to do this and also kind of stay true  to myself and be able to have the freedom to make   the videos i want to make so i'm very happy with  my situation and i also think it really depends on   what your lifestyle is like if you have very  few living expenses it's going to be easier for   you to make a living as a content creator or an  influencer if you have 200 000 in student loans   and you have a mortgage of 5 000 a month you're  going to need to generate a lot more money so it   really kind of depends if you're going to again  you need several as many different streams of   income as you can one of them or more of them  could go away at any time even tomorrow youtube   could stop the partner program and then none  of us would be making money off the ads on the   video you really just have to realize that as an  influencer a content creator you are relying on   outside factors for the income so as much as you  can control try to keep that within something   you control like that's why another reason why  i'm glad i'm on etsy because i'm controlling the   inventory i'm gon you know like it's not like  an affiliate commission that will suddenly like   amazon the program has gone the commission rates  on amazon have really kind of been slashed in more   recent years for a while ever you were making like  10 on most sales then they went to 8 now it's down   to 3 so a lot of these income sources that you  may have banked on in the past might change and   that's very likely and you just have to roll with  the punches and try to figure out what your next   move is if you can come out with your own product  say your own you know courses or something else   that that might help you a lot i follow a comedian  named tim dillon he's not for everybody but i   think he's hilarious and this guy is making about  two hundred thousand dollars per month on patreon   and he only charges five dollars a month on  patreon so he's not even charging that much   money for his content but he's just gotten the  volume he's gotten a lot of a lot of people who   are willing to pay that five dollars so i think  it's going to be different for everyone there's   no like cookie cutter answer i think if this is  your goal though i focus on your you need to be   authentic too like don't sell out for a buck don't  just do anything for money create content that you   really genuinely believe in and feel is valuable  and i believe that the money will come later but   if you're just doing youtube and the influencer  stuff for money i think you're more likely to   fail so don't think of it in terms of how can i  make money but think of it in terms of how can i   bring value to the community and how can i benefit  other people and i think you're gonna find that   you get a lot more of a response that way do you  plan on living in florida forever probably we   do really like it here why don't you ever show  pictures or video of your husband i don't know   if you're new here but my husband james has made  quite a few appearances here on the sewing report   not so much recently but we did do a video that he  was in where he helped me put up these ikea skadis   panels so that was the last video he was  in he used to have a little bit more time   to help me out with the youtube stuff he doesn't  really anymore so that's why he hasn't really been   involved in the production he also really hates  to have his picture taken even though he has his   own youtube channel by the way it's called more  approved and he does like home improvement type   stuff and fishing stuff i wouldn't say he loves  the camera so he's just not like jumping in here   all the time so but he has been in here quite a  bit i have nothing to hide here and he's a great   guy that was a lot of talking thank you guys for  sticking with me and i really appreciated everyone   who submitted a question i hope these answers  help you if you did find this video valuable   be sure to hit that like button and feel free  to subscribe to the sewing report i have a lot   of other videos here about sewing crafts and diy  projects and i'm jen with the sewing report i'll   see you guys again in the next video and  remember whatever you're doing make it fun

2021-09-06 12:26

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