Working With My Husband And The Business Of YouTube
I'm a look at me I'm podcast. We're. Kind of like ancient when, it comes to the, the, age on, YouTube if you don't mind me asking what are your major, income. Sources what, you. Wanna pay me thirty, dollars, to show your probiotics. Okay. We. Are going, to. Do my, first podcast, yes. There's. The guest appearance it's not an appearance because you don't appear anywhere it's true you appear in the ears but. You're gonna be appearing at the studio, yes. Whose. Studio, sorry. Girls, oh I. See what you did there we're. Creating context yeah, we are going to. Be. Part of the story girls podcast. Which, is really. Cool they are I, can median. Youtuber. Do, oh did. I say right you oh you oh yeah, they're, super creative they do a lot of like DIY stuff and I'm gonna try to get, them to do a house huh, but. Like the kids things. I had like a whole vision I'm gonna I have a proposal, like I'm rhyming with a business plan. Did. You ever know ahead of time or you know I'm them by surprise exactly, that's my move do you think I'll have coffee for us yes, I think don't, you think you have a lot of coffee I do I drink so much coffee No. Okay, I need to post okay. Now. Gary goes like, they, invited him. Welcome. To your condo. View. Directories. Say. Sorry girls. Did. You imagine, oh, my. God I'm calling Brian, who's. A Brian oh. That's. So cute, why. Are they called the story girls anyway cuz they're sorry, they. Didn't open the door they better be sorry one don't meet this guy. Gary. My husband, he's question the party Oh. Take. Your cherry. Nice. To meet you nice to meet you, this is gorgeous, yeah. This. We added and, like some. Decorations. Little. YouTube. Is. Also is this also like a residential, building two people build these in lemon lemon where I used to live here when we first moved in here was like dog a good solution to like split the rent in the office. Yes. This, is. Sound. Really loud. Yeah. Yeah but try these yeah, your regular so.
You Should be good. Good. It's. Like not, a bad job right hands. Yeah. It's fine. Well, I can. Do it a lot of the offices I distract everybody. Hey. You. Sound great Mike, here oh that's okay they see me all the time Emma look at me I'm podcasting. We're. Gonna start with the first questions so it's gonna set like it's gonna feel like we're just jumping into it but I've already set it up. Alright, so they're gonna edit your audio later, so there's not gonna be like a show, right now so they've already done so they're gonna just like edit you mean later yeah. Okay. Cool it's Jill okay I promise that won't be weird, you. Can you hear then you're on our level. Alright. Hi hi. Malaria. I'm so happy to have you thank, you so much I'm so happy to be here I'm so excited to get to know you better and specifically. You in the YouTube, world because, I, just feel like us being up here in Toronto there's, not that many of us I know and I feel like we, are not, united. Enough, I know we're gonna unite, and we're also gonna learn more about us so I was wondering if you could give us a little brief overview, about, you. So. I, am. 28. Years old and I, have three children I am. A holistic nutritionist. Which is what basically brought, me into the, social media world okay, I decided, to start a blog which, was in 2016. Very late for a blog fun. Fact, yeah no one was reading at that point anymore so, I, thought that an xbox best thing I mean Instagram was already kind of going strong you already had it in serum or like Instagram the app was good like strong Instagram the app no I had nothing okay, I was like I had three photos with like really bad filters, you know and it's like the oh yeah, you know and around it the reefs have rounded corners yeah. Yeah. It was a lot of weird stuff was posting like recipes, here and there but, I didn't really made, it into, I would say a business, Instagram I was just like sharing my own things with people that followed, me like mostly friends and family then I was like okay what's the next kind. Of platform. That will, give. Me the stage to really show, Who I am and that scared the hell out of me yeah and that was YouTube, wait what your duties are huge so all of that happened, in span of like four or five months, oh really, I learned really fast I'm like okay holy, xxxx next if something doesn't work I move on yeah I don't just kind of sit and dwell on it for, too long so I, took action and I started YouTube and that was yeah I was still 2016, I really appreciate, that taking, action is not, a skill that everybody has okay, before we, jump, into a little bit more about you because I want to know everything that you're willing to share I want to go through a quick lightning, round if. You're cool with that yes okay do it so, can you describe yourself in one word aggressive. I. Need. To be more lightning with this okay, okay last, place you traveled Mexico. Oh oh, my god yes it was a family vacation favorite. App on your phone other than social, media, Netflix. First. CD you ever bought Britney. Spears baby one more time mm-hmm, Instagram. Or YouTube YouTube. If you had to choose a new career what would you choose journalism. What's, your favorite item in your closet my, furry pink. Jacket, of my husband hates. Words. To live by um. That'd. Be beautiful. Okay. That's the end of the lightning round I think I'd be good job so, after you started your YouTube channel mm-hmm, did you get popular, right away did you start getting viewers so I was doing a lot of recipes, and they were so cringy, and awkward today I'm gonna share with you this delicious, flower. Live zucchini chocolate, muffins yes, you've heard me zucchini there's, a vegetable in it and you're gonna love it let me show you how to make it and sometimes, I like to like go, back and watch them yeah it's a crunch and you're just like look how far I've come, yeah just like Villere you know what good for you so. I kept posting a few of those and no, one watched them there was maybe like 1015, views but for me that was huge because I'm like how did these people find me YouTube represented. Everything I was scared of I had to record. Myself I have to put myself out there and I, was very self-conscious. About my accent, by my grammar about my vocabulary, so, it was all these things that really scared, me that's kind of where I wanted to get so I didn't even think this is going to become anything but I was like you know what worse thing that can happen is, you'll, be at the same place you are right now which is zero.
School Yeah, but you, will learn, to be comfortable with yourself and just you know kind. Of see where, it takes you so that's, why I started YouTube it made me become, very, like crafty, and creative. And I, didn't know that was missing from my life, that's, great creative outlet so you asked, me if it became popular right away I started nutrition didn't really do much so. My husband I was like don't you know how to do like that make up stuff like. Modeling. For over ten years can't, you just do, something like that I'm like really, who's gonna watch it so I was like okay whatever I'll do beauty and that's, when I started, seeing, mmm. Action, I started, getting comments, and I started even getting requests, you know people were like oh I love what you're wearing women should do a fashion thing was like okay yeah yeah yeah. Yeah I can put a coat on and world. So. That's, kind of how it all started, it took me a while to start being consistent I didn't know the, importance, of being consistent, on YouTube yeah again I didn't know that it could become anything, I just started like a really cool hobby maybe six months into YouTube I was like okay I'm gonna start creating, videos posting, once a week I think when I got my first inquiry, for sponsorship. Oh yeah, that's when I was like what. You, wanna pay me thirty dollars, to show your probiotics. Okay. And. I remember I went to Gary I was like her husband, my husband I was like hey listen someone's, paying me thirty dollars to show a box of probiotics. That I'm already, using how, did this company know to contact me and he's like okay, cool this is so cute good for you and then I, had my first hit video okay, yeah there's always like something, that was the turning point yeah what was it and that was how. To look good in every picture malaria, hero, model so how do i what, do I do how do I pose how, do make me look skinny, coming. Straight from the model, yeah. Exactly so it, was just, simple, things like hacks, that I've learned throughout my career again, I took something that I saw so many people kept asking in the comments, and I made, a video about it and that's, when it just went. And what, year was that I, think it was. 2017. How long after that did you hire your first person because you have a whole team now Emma was the first person we hired and, Emma's. Been, with us for a year a year and a half I wanted to go really hard into YouTube now because I understood, that there's a lot of potential here to grow to build a business it didn't only feel my creative, outlet, it also fed. My entrepreneurial. Yeah yeah and I wanted to create more content, I came, to my husband and he's like why, are you spending most of your time on editing. Exactly, I, shoot, for 30, minutes and then I edit for five hours at that point my husband, said. You're generating income from, this yeah, let's reinvest. In the, company that's when we decided to incorporate the business and hire someone, that will, you know be doing, their own craft like their own expertise, and you can actually hone, on the what you, can do which is content because you no one else can create the content but you at first I was kind of being. Like no, this, is a one-man show and I'm gonna do it on my stuff, and he's like okay business 101 this, will not go anywhere if you insist. On doing everything yourself some, of my favorite, word's live by our work smarter, not harder, exactly, and that's what delegating, is yeah, I think, that a lot of people do a one-man, show or, woman show they might have like an editor or a videographer but, you have like full-time staff like salary, right what we're trying to create is basically, an in-house, MCN.
Slash, Management. Today there's a lot of youtubers a lot of social media people that are managed, by these, huge companies that's, something that I was a part of as well when I just started it felt like they don't really, know. Ya, much I've noticed that so many of them were cold call or send us emails everyone, represents, Lilly Singh, everybody. Everybody. Represent, Logan Paul yeah I was like hi I. Don't get I don't get it I was in a modeling industry for over a decade and as a model you are relying. On your, agencies, to bring work for you you can go out there and get work for yourself yeah so you sit there and wait and you, know sometimes they call sometimes they don't and I just really, hated, that aspect of my job and I always thought you know what one day I'm gonna, be in a position where I, don't need to, sit and wait like I'm gonna go, out there and get myself for our listeners an MCN, is a, multi-channel. Network from the u2 perspective it just kind of sucks it's like this, big network that's trying to like scoop, up all these youtubers, and take a portion of their income since, you do have this team you have like yes that management bird type person but if they're in-house exactly. So the reason why we have six people is that we do our accounting, in-house we, do our business inbound. And outbound in-house, we have the editors, yeah and we have a production manager so that's, that's, the team if you don't mind me asking what are your major, income. Sources like, brand deals. Adsense. So my, business, is fully, funded. By my. Business so I mean we're generating, income we. Are reinvesting. It back into, the. Business and we're growing obviously, gary is your partner in, life mm-hmm. And also. Kind of in the business like is he more. Of like an advisor is he like, fully running, this company with, you so we, are partners, 50/50, I knew that I had Gary beside me who to, me is a business, genius yeah and why, won't I go, to him and you, know and get him involved I would say that he is running the infrastructure. I'm definitely. Part, of it all but I've also noticed when, I was very very involved, in the beginning in like the smallest things, it really sucked the creativity, out of me yeah I understand, and I really, couldn't create it's still taking, me time to let, go I'm involved, in a lot of like the, high-level. Decisions. And, trying. To stay away from all, this like little. Minut details, exactly. Just like clogged down your brain exactly, I also have a family I have children so, the, amount of time I have.
To, Think, about being. Creative, or think about myself or go into my own little world very. Like, small small, percentage. Of my week keeping, inspired and stuff that's why you, know all these new channels do so well is because they are a breath, of fresh air they're like new, talent, I guess you could call them and they, have a fresh perspective it's, hard when there is so many like young faces. And when you do something for so long and this is like your career, yeah, it's hard sometimes to like keep, everything, fresh and enjoy your own content, yeah it's hard the platform, just has so. Many younger. People on, it I mean we're kind of like ancient, when, it comes to. The. Age on, YouTube we. Are yes but, I think that, we cater to a different audience I love, seeing young, people, creating. And, you know how seeing their visions it's super cool I don't, feel like it's, a competition yeah. Because I truly believe that my audience, it's different you know I don't cater to 13 year, olds who are going to high school need, their school. Outfit, exactly. That's not our audience, Yeah right like you guys have a specific, audience I have a specific audience I think that there's room for everybody, and the more the merrier I think that so many people are learning so much about each other about, the world about different hobbies about different things through YouTube literally every person I meet I'm like start a YouTube channel start, a YouTube channel because I truly believe that everyone, has something to say it actually like makes me more, optimistic. Yeah, some, like. Most channels sound like. Stumble. On this channel but it makes, me optimistic because, YouTube, is a great place to just like kind of revive yourself survive, escape, a little you learn yeah learn a new hobby learn how to do some makeup or a DIY exactly. How. Is it working, with. Your husband, do you work together like all the time because that could be a lot working with the same person, all the time and seeing them all the time at home at work it's, a lot I actually do, love spending time with him that's, good. It's. Nice to know that your, partner, in business, is someone, that wants the best for you and you know have the best intentions, when he gives me feedback on when we talk about business like I know that it comes from the right place I don't have to be like what's the motive here yeah so it's, actually, amazing. Like I feel super, super lucky. Yeah could be in this position it's, also nice to have somebody that really understands. What you're going through and, just, what you're dealing with on the day-to-day I mean obviously there's downsides, to, maybe, being around each other all the time although it seems to be working out for you just fine no, listen we sometimes we do get on each other's nerves yeah that happens, when you're married in general yeah it's not right it's nothing different, right you know it's just being honest, and communicating. I think, it brings us closer, as well because we both really, passionate, about entrepreneurship. About, business, and to have something in, common with your partner where you both are so obsessed with it and you talk, to each other about it and it's mutual, that's pretty. Amazing yeah, so okay so something else you have in common are three. Little offspring, that you have yes, those little guys those, little guys I know, you've mentioned before, how like. You consider yourself a mom obviously, but, you you explained it better how did you explain it about not. Being like, just, a mom and not losing your own identity you live under this light.
Where This is how you're supposed to do things and everything else is you, know yeah, important, you're a mom you should still like only care about your kids I'm not just a mom that, will sometimes you know have, a chance to run outside, of the mom hole. And do something for herself, you know I've, realized, that and not for my lifestyle, for my happiness for the happiness of my family I, have to be happy with myself first, and make myself happy and not put that expectation. On my, husband, or on my children once I started looking at that this way where am Valyria. I'm, a mother I'm a wife I, you know I do all these things it just made. Me more, authentic. And just made me to connect with myself more, like I love, Who, I am now because not trying to. Fit. Anything, like, this is this, is it yeah. Ah the. Hate could just be so, much, with with, children, yes. How do you deal. With that I just. Remind. Myself to, be kind and compassionate, because. You, know for me if someone. Decided. To go online create, a profile, write, all these mean things they're. Going, through something yeah something. Really sad happening, in their lives okay so I'm curious yes. As a Toronto, lady like, myself love, our city yes why, haven't you moved to LA do you want to move to LA have you thought about moving to LA we, talked about it a few times but. I honestly. Love, Canada so much and I love Toronto and, I, just know that this is where I want, to raise my children. Yeah yes. You. Have you there I'm like yeah that's. That's. The answer I mean I don't want to sound if there's gonna be an opportunity in the future that makes sense yeah you, know for our business, then. Yes I'm not opposed to live, somewhere, for, a couple of years but I know that I'm gonna end up, in Canada. Yeah so okay I have a business proposition all, right bring, it up am, I in the car I was like listen I'm gonna come and meet the sorry girls, and I, would propose for. Them to be part of my new home thing. Going on cuz we're like having this whole series planned planned out oh my gosh yeah and we have like the kids room and, I've never done a kid sir my dudes are like really serious they know exactly what they want okay, so I, think you guys can sit, down you, know each of them and be like what do you want what's your personality like what would you like to feel when you go into your room and they'll tell you all about it and then you guys can you. Know oh my, god Surprise them with the. Makeup. Makeover. Oh my god that's so fun well we're, on board room, makeovers they're just smile it's my favorite I could live the rest of my life just doing that oh my god that's like my nightmare, I couldn't imagine designing, a place from scratch like having to pick tiles. Like you're. Going, through and I was like eight months pregnant, no and I'm just standing there and they're showing me 50, shades of white I'm sweating, I'm like I don't know what to do and all I keep hearing is, like valaria, this is gonna be the tile for the rest of your life this is what you're gonna be looking at staring, at forever make, the right short I'm just like all. Right. Thank you so much I love, you having you on I hope that everybody at home enjoyed listening all, right thank you so much and we, will talk, to you guys next week thank, you. Get. In there Gary. So. Many things to remember it I don't. Usually I just like don't. Usually go I just like I'll, just not. Thank, You valaria for, coming guys. You. Know it's still gonna be bright but will, be sunny right cute, maybe um maybe, you guys should follow valaria, for yeah, like all things lifestyle fashion. Nutrition. Carotene. Vibe, and here they ELLs. Thank. You so much, for a little makeover. Challenge, also. We're doing, probably. A stylus like you see what I'm doing here yeah you're I'm committing, at home okay. We're. Gonna miss their winter. Content, if all the youtubers, is to LA it's, true actually and I don't know very many, people, in the winter and I'm just know where you get it so bitter there like it's cold and they're like bringing that butter yeah maybe if, it's dinner or lunch box or office. Yeah. Thank. You so much guys thank you.