What Ever Happened to Ronald McDonald? (And the Bizarre Rules for Those Playing the Character)
This, video is brought to you by Skillshare, Skillshare is an online, learning community with more than 19, thousand. Courses right, now the first 500, people to click the link in the description can get two whole months of Skillshare for. Free. According. To official, company statements, Ronald McDonald is second, only to Santa, in terms, of recognition, while this may or may not have been true at one point in time you might have noticed that of late the formerly prominent, fast-food, mascot, has almost completely. Disappeared. From the limelight so how, did Ronald McDonald, come about in the first place and where, has he disappeared to. In recent years the, original idea, behind the character, of Ronald McDonald, was more, or less to just capitalize. On the popularity of, the iconic, Bozo. The Clown with, initial. Efforts on this front simply advertising. On that children's, show in the Washington DC area, when this succeeded, in getting kids to drag, their parents, to McDonald's, in 1963. McDonald's, decided, to create, their, own similar. Character, with the first, to portray V bozo knockoff, being none other than Willard Scott who would later go on to much more prominent fame for his decades of work on The Today Show wanting. To expand. The character McDonald's, hired the Ringling, Brothers clown Michael, Pollack hogs better known as Coco, the clown to redo, the look of Ronald, McDonald, you see at the time Ronald's, garb featured, a cardboard. Tray, for a hat and a paper, cup over, his nose not, exactly, primetime. Material, is it what Paula coughs came up with is the now iconic, look. Of the character with this Ronald, McDonald, well he was ready for the big time at which point Scott was promptly, fired, from the role in, 1966. And Bev Bergeron, was hired to take his place Marley I often read Scott was fired for being too fat which would be kind, of ironic if, true, this seems unlikely as, Bev Bergesen, had many, more tires in his trunk than Scott did at the time from. This it seems more likely that a Bergesen was probably hired as he was vastly, more qualified, for the role with an extremely. Impressive resume, as, entertainer magician, and of, course a clown in fact later in life he would actually receive, a Lifetime, Achievement fellowship, award from the Academy, of Magic Arts and Sciences. So, speaking, of VAS, which officially, McDonald's publicly, only recognizes. Nine men as having, played the character since, the 1960s. When he was created, oughta put it another way if McDonald's. Is to be believed more men have walked on the, moon than, played Ronald, McDonald, the reality, though is the hundreds, if not thousands. Of actors have portrayed Ronald, over the years with said actors usually being tasked, with being, ver Ronald for a specific area, or a set of specific McDonald's. Restaurants, save, for a few scant, references, to the handful, of men known to have portrayed Ronald in an official capacity, McDonald's. As a company, otherwise, insists. That Ronald, is real. And that there is indeed. Only one of him towards, this end the company has rules in place that prevent two or more Ronald's, from ever appearing. In costume, at the same place at, the same time that. Is saved, for a secret, conference the company holds for Ronald's, that it refuses. To admit actually, happens in, an attempt to capture, McDonald's. Out the Baltimore. Sun once reached out to the company and asked how Ronald seemingly appeared, in so many places at once if there was only one, of him in response, the company issued, a statement, they, claimed was from Ronald himself which read if I told you all my secrets they, wouldn't, be secrets, anymore let's just say that we knew knee and Santa, it's, magic, this, means it is the official, position, of McDonald's.
As A company, that not only is Ronald McDonald, real but, that he has magical. Powers so, as to not to break the carefully, crafted illusion that, Ronald is real, men, playing him are forbidden, from disclosing, their real identity, in costume. And even, from taking, the costume home with them as an idea of how seriously. The actors playing Ronald take this we're aware of at least one, example of a Ronald being detained, by police as, a direct, result of the no admitting, you're just an actor while playing Ronald's policy which was handed down by McDonald's, specifically, after an actor in his full Ronald, McDonald, costume, got into a minor, car crash in Michigan in 2000, they weren't temporarily, detained after, being asked to give their real name and hilariously. Refusing, to respond with any other name than Ronald McDonald. To the police in addition, to being expected, never, to disclose that they're just an actor playing a part while in costume out of costume actors, who play Ronald, similarly aren't supposed to acknowledge that fact instructed, to refer to themselves as, Ronald's. Helpers, when asked, what their job is understandably. Given the character's position, as the face of their brands McDonald's, takes the training, of prospective, Ronald's, incredibly. Seriously, putting, anyone wanting, to Don, his iconic, outfit through an extensive. And grueling, training, program, while this training program has evolved somewhat over the years to reflect the changing, climate surrounding. The brand and its products, more on that in a moment it is mostly, the same as it was back in the 1970s, and follows, the rules and guidelines set, out in a book which is titled Ronald, and how this, was penned by a former, Ronald named I J, with the help, of advertising, executive, Ryberg, alt at this point J was serving as the company's boss, found a role that mainly, involved overseeing the hiring, and training of, other Ronald's, as you might, have guessed from the title the book teaches actors everything, they need to know about being. Ronald. McDonald's. For example along, with containing, information about the characters, history roles, and how gives practical, advice on everything, from applying, makeup to walking, around in those ridiculous. Shoes the. Book also features Ronald's how to interact with children in a non-creepy way which let's be fair when playing a clown is kind of a difficult task, for, example given, the rampant. Stigma, against strange men interacting, with random, children the book carries a stark, warning never, to initiate, a hug instead, suggesting, Ronald's response to a child trying to hug them by it turning to the side and patting, the child on the back with, this in mind it's probably, not all that surprising that prospective Ronald's, are also subjected to extensive. Background, checks, ronald's are also constantly, tested, on their suitability for the role by official. Ronald trainers, who are given, the power to fire, a Ronald on the spot that any reason, if they don't measure up to the exacting, demands of the company amazingly. These trainers also have the power to put actors playing the character, on Ronald's. Probations. Let them know this they literally. Need to get their act together according. To Jeffrey de Leon o who played Ronald for about a year and a half in the late 1970s. One of the more unusual rules. They have to follow is never, eating McDonald's food, in costume, this is reportedly, because it might smudge their makeup Giuliano has also claims that he was forbidden, by McDonald's, brass from informing. Children how McDonald's hamburgers. Were made instead, if a child, asked, where these hamburgers. Came from he was instructed, to give a stock response about McDonald's, burgers being grown in patches where they, are picked whole, this, was presumably, done as to maintain, consistency, with a series, of McDonald's, ads from the early 1970s, aimed at children which claims that hamburgers, grew in a special patch in a place called McDonald.
Of Land in instead of being made by Soaring approximately, half a million cows every, single year, according. To Canon, established, by the ads McDole bland is a place, where McDonald's. Food grows naturally in a world being populated, with things like french, fry bushes, which we personally, think is a better name than potato. Plants there are also trees, that bear piping-hot, a McDonald's, apple pies and a volcano, is filled with milkshakes, in stead, of lava which would have made the whole historic, destruction, of Pompeii a lot more fun, one. Can only imagine how Pliny the elders, supposed, fortune, favors, the brave statement, might have morphed if that was the case as you might, have guessed Ronald McDonald hails from those magical lands and throughout, the 1970s. He seemed to be able to travel between it and our own world it will somehow, as time, went on though Ronald was shown visiting McDonald, lands last and last with modern, ads and promotional, material suggesting, that he had seemingly decided. To live in our world permanently. A fact that segues, nicely to. The training, of more, recent ronald's you see in recent, years McDonald's has been attempting, to rebrand. Ronald's, to distance, themselves from accusations. That the character exists, only to peddle. Junk, food to children with some even going so far as comparing Ronald McDonald's, to the old Joe Camel cigarette, ads which while not officially aimed at teens studies, showed that a full one-third, of teen smokers in the u.s. chose to smoke Camel, cigarettes, before the less comic-like version, of the character was phased out because of the public backlash in an attempt to get, around similar, negative PR, but still keep their iconic, mascot, McDonald's, has recently pushed, Ronald, as an advocate, for health instead. A thing worth noting, is that according to McDonald's, Ronald's, goal has never been to sell, McDonald's, food but to promote the values, that the company considers, integral. To its brands in fact officially, Ronald's, position within McDonald's, is that of a national, spokesman McDonald's. Maintains, them that Ronald is merely an ambassador, for goodwill and happiness. And that his main concern, has always been fun as well as educating, children about important. Subjects, such as fire safety exercise, health and hygiene, anti, bullying self-esteem. And literacy. Of, course many of these lessons, take place inside, McDonald's. Restaurants, not to mention all of the ads with Ronald, where he's clearly, trying to sell McDonald's, food children Bert's. Paragraph, the. First rumblings, that McDonald's were considering, ways to revamp, Ronald came about in, 2002. When rumors began circulating, that they were going to reduce the visibility, of the character in promotional, material, in the wake of sustained. Negative, coverage of the brands and accusations. That it was playing a role in childhood. Obesity, while McDonald's, did admit, that the character was going to play a reduced role in advertising, top, brass in the company stated that the reason for this was due to research suggesting. The character didn't, resonate with children, anymore with one executive noting, simply he reminds me of Mickey Mouse iconic. But, dated, the, kids have, moved on a year, later in, 2003. McDonald's, began trying, in earnest to revamp, Ronald's, image announcing, that the character had been promoted from mascots, to chief. Happiness officer a new position created, just, for him exactly. What if any duties, a chief, happiness officer has, aren't really clear with one McDonald's executive. Noting that Ronald doesn't even get paid and further noting, about the question of Ronald's salary Ronald, doesn't go out to work he goes out to have fun in truth it would appear from accounts. Of former Ronald McDonald's, that the gig pays anywhere from about forty thousand dollars per year up to nearly half a million dollars per year depending, on what district, one is assigned to how prominently, McDonald's, chooses to use you etc in, fact, the top Ronald's reportedly, even get their own fancy, office with secretaries. And bodyguards. To boot apparently, the latter up necessary, is older children sometimes like to throw things that mr. McDonald's, and some adults also behave badly towards, him in any event in 2005, McDonald's, pitched Ronald as a global, ambassador of, fun, fitness and children's, well-being releasing. A series of ads showing him tearing, it up on a snowboard and juggling, fruit these, ads coincided. With a fundamental, shift in how McDonald's trained, Ronald's, with the company making and known that anyone who wanted a play the character now had to be fit enough to sell the idea that, he could do anything that a Ronald did in the ads according.
To Insiders, McDonald's, went as far as to straight-up, fire long time Ronald's, that it felt were too out of shape at the same time the company also began training Ronald's, to give basic health and nutrition. Advice to children as well as to teach games that doubled, as exercise, however, to ensure uniformity. Amongst, Ronald's the advice, they are able to give is limited, to stock scripted, answers handed, down by McDonald's, and Ronald's, are under strict instructions to never, ever go off scripts being told to tell any curious, children are adults asking questions, they don't have a scripted answer for to ask someone, wearing normal shoes. Following. This and the somewhat, lackluster response. From the public to this change McDonald's. Once again slowly, began downplaying, the role of the character in advertising, occasionally. Responding, to comments and queries about Ronald's, continued, status, as the company's mascot by saying, that while Ronald, was still around he was focusing, his effort. Promoting, Ronald, McDonald, House Charities and, here we should note that while Ronald, was less visible in McDonald's, advertising, the company it still has hundreds. Of official Ronald's, on its payroll across, the globe to promote, the brand in person, and at various events unwilling. To let go of the character however in 2012, McDonald's, decided to revamp, rolls yet again quietly hiring, Tony award-winning, designer and hold, Ward to secretly, work on updating his look unveiled, to the world in, 2014. The new Ronald ditched his old yellow jumpsuit for a goofy-looking shirt. And bow tie combo accessorized. With a garish. Red blazer this, change in look coincided. With an announcement from McDonald's, that a Ronald would be taking an active role on social media and that, he was looking forward to hearing, feedback about his, new outfit now, a donald claims that his foray into social media was a huge, success but his outfit, was not, exactly, popular on, the day that it was announced the top trending phrase on twitter was not, loving, it commenters. Additionally, noted that the change came off as more desperate, than anything else and that it was clear that the company had attempted to make Ronald look wealth less, town, like in addition to giving Ronald a new look McDonald's, announced that he was setting out on a global, mission to rally, the public through inspiring, events, a fairly, nebulous. Goal the company declined to elaborate on Ronald however, did being quoted as saying selfies. Here icon it's a big world and now wherever I go and whatever I do I'm ready to show how fun can make great things happen since, then at least according to McDonald's, Ronald has basically, spent his time doing what they as a company claim he's always done touts, the benefits. Of an active, healthy lifestyle, to children worldwide in, fact if McDonald's, are to be believed along with not paying Ronald's, apparently mr. McDonald's has literally, never taken a day off since he joined the company in 1963. Save for a brief period in 2016. When all those creepy, clown sightings happens, in response to these events McDonald's. Released a statement noting, that Ronald would be limiting, the amount of public appearances he made due, to the current. Around clown sightings and communities, officially. As of 2018. Ronald is still very much apparently, a slave, labor employee, over the McDonald's Corporation and the company maintains that he's not only real, but have acknowledged, that he possesses both magical, powers and is presumably, immortal. Due to the fact that they've, noted he will likely continue to serve in his role as a brand ambassador spokesman. And advocate, for a healthy lifestyle, forever, and so, far he has never seemed to age and, so just to recap, rather than admit it's company mascot is just a series, of guys in a costume, McDonald's. Instead, maintains, that one of their employees is, actually, an ageless magical. Clown hailing, from another dimension that, can bend reality, space, and time to his will and tries, to attract children to, his abode a fact that would be hilarious.
If It wasn't also the exact, plot of yet, and speaking. Of marketing, maybe that's something you'd like to know more about maybe, a magical, town would, be right for your business oh you. Know you could actually do something more serious like copywriting. Or email, marketing you know those are probably a touch more sensible, and those are things that you can learn way, more about on, Skillshare, as, I mentioned at the top of this video skill share is an online learning community with. Thousands. And thousands. Of courses they, have classes from design, to business, to technology. And much much more, so a lot of online learning platforms, they charge you buy the course which can get really pricey after, a while if you like learning Premium Membership though with Skillshare lets you dive into any course you want so you can learn all the marketing you want or other stuff like technology game, design security data science or even culinary. Skills or languages, there's really a great deal to learn and we figure you like learning because you're watching an educational youtube. Channel which is why skill share is such a great fit here and certainly, something, you should try learning, new skills it's one of the most important things you can do to get ahead in life and Skillshare makes that super, easy and super affordable, since Gil share is sponsoring, this very video the first 500, people do click the link in the description, below will get two entire. Months of skill share for, free just give it a go I'm sure you'll love it and now let's jump in and bonus facts, in, 2015. McDonald's, similarly tried to update the look of another famous mascot. The Hamburglar. With a less, than stellar response, like with Ronald to the company absolutely, maintains, that the character is real, and when asked to explain his absence from any McDonald's, advertising, up to that point, a spokeswoman, from the company claims that had simply been lying, low and living a quiet life until. That exact, moment. Speaking of burglaries, in 2005. A 22, year old man by the very, name of Ronald McDonald, Robert, a Wendy's, fast food restaurant, stealing, the money in the store safe he worked at this particular Wendy's, at the time and now for another bonus fact about, 3 billion pounds, of potatoes he used to make McDonald's, fries every, year which is about 8%, of all the potatoes, grown in the United States or around half a percent of all potatoes, grown everywhere. In the world every. Year also. Ever notice is that the average cow has about 200, kilograms, of usable, meat which is enough to make about. 4,500. Hamburgers, McDonald's. Now, for another bonus fact if you've ever wondered why there is often, a second capital letter in surname starting, with mac or look this is because Mac and Merck are professors.
That Mean son off early. Inconsistencies, and records are what led to having both look and Mak prefixes, look it's just an abbreviation of, Mac and both can actually be abbreviated further, to the far less common m so. Someone with the last name of Mac, Donald is sort, of like someone with the last name of Johnson, likely, each had ancestors with the name of Donald or John respectively, from this you can probably see why look and Mac names typically contain a second, capital letter since, proper nouns are capitalized, you would write son of Donald capital D and not son of Donald little D in the same way you would usually write Mac, Donald rather than Mac Donald with the little D but there are obviously, some exceptions, surnames, have been around so long that sometimes they, get changed, and in some families the second, capital letter it was just gotten rid of there, was also a prefix for daughter, of but these mostly, fell out of favor the daughter prefix was Nick short for the gala and I can Nick surnames. For women like McDonald's. Were fairly popular in the 17th, and 18th centuries but, after that time there, only a few, secluded, mentions of them to a lesser extent book, was used to denote grandson. Of so that a person would have two surnames like, John MacDonald, Vic master, for John being the son of Donald who in turn was the son of a master, of some sort but this tradition, was never very popular, and is not prevalent at all today so I really hope you found that video interesting, just a reminder to go check out Skillshare there is a link in the description below and if you did like it do, subscribe to this channel for brand new videos every, day of the, week and check something else out just click a link on the screen now some other videos up there as well as link to in the description below, and as always thank. You for watching.