understanding social media marketing basics and fundamentals
Social. Media has created a new style of communication and, there are now billions, of conversations, happening, online, people. Are discussing trending, news various. Articles, they're sharing photos of their life and even, engaging with brands, and it, all feels, relatively, natural to the consumer, all of. These conversations present. Exciting, opportunities, for marketers, we. Can join in on a conversation, to drive brand awareness or, create. Our own conversations. And empower our customers, to do the marketing for us social. Media marketing is all about creating interactive moments, with our customers, to achieve a goal that we've defined. Oftentimes. That goal is driving. Traffic to our website or, growing. Our brand awareness online. But. Unlike, other forms of marketing social media taps into the idea of using, your customer, as a marketing, vessel, the. Content, that you share will hopefully then be liked, retweeted. Shared again blogged, about and so on this. Viral, effect is what makes social media marketing, so, effective. A simple. Like on a post could potentially, expose that content, to hundreds, of customers that, you normally wouldn't have access to. Because. Social media is so personal, when friend share content it comes with another layer of credibility. Done. Right social media has the potential, to transform your business but. It does require a good strategy, some, creativity, and a little bit of luck now. Your social media might, feature the major networks or it, could be as simple as a blog a customer, forum or a small. Niche bookmarking, site, regardless. Of which network you, leverage, it is, important. To understand, the role social, media marketing, plays in growing, your brand's, awareness online. You. Social. Media marketing has, the ability, to bring a new kind of exposure to your business by. Leveraging social media networks, such as Facebook, and Twitter you'll, find opportunities to capture new customers as, well as re-engage. Existing, ones there's. Also more value, in social media than just brand recognition, and website traffic let's. Explore, some of the other value ads within social media first. Of all social, media marketing. Creates, the opportunity to hear directly from your customers. Oftentimes. They'll share things with your social channels or ask, questions that might help you identify how. To serve them better but. Beyond their direct interaction. You'll get a sense of what's important, to your audience by, looking at what they share and how. Frequently, with. An active, audience you can ask for feedback or test, ideas before creating larger, marketing, initiatives, secondly. You'll establish credibility, today's. Savvy consumers, are spending more time researching brands, and products before, spending money with. An active social media presence, you'll allow your customers to indirectly. Advocate. For you, if they're. Leaving a positive comment sharing. A review or interacting. With your content it'll, boost your overall credibility. Thirdly. You'll, develop a community, a community is an important, tool for driving, awareness of your, brand as, customers. Become advocates, they'll. Run, to social media to shower you with praise it's, this community, that will ignite your word-of-mouth marketing and, help you reach untapped. Territory. Friends. Look to friends for recommendations, and social media allows you to activate those opportunities, and expose your brand to a new audience now. These are just a few examples on, the value, of social media, take. The time to look at your own objectives. What. Would be the biggest value, for you each. Value, can have a different, motivation you, might want to build a community simply, to retain your existing customer base whereas.
Another, Business might build a community for the sole purpose of getting content, to go viral, decide. Your, main goal for leveraging. Social media marketing. While, Facebook and Twitter share certain similarities, and that they're both social, networks where, you can post and consume, information they're, actually, two very, different, platforms. In, a, nutshell Twitter. Tends to be a public, real-time. Feed of short thoughts, whereas. Facebook is a more private network used to catalog information and, ideas with friends and family Twitter. Is perfect. For short rapid, communication and, it tends to be a top choice for consumers looking, to get support or provide. A shout out to brands, twitter. Also has, impressive, mobile, saturation, with, around 80%. Of twitter users checking, their feeds multiple. Times throughout, the day from. A mobile device. Facebook. Boasts a high percentage, of users who have graduated from college so you'll find a strong middle class represented. And if. Your brand appeals to those ages, between 24, and 50 there's, an opportunity on Facebook for you. Younger. Users are shifting, away from Facebook, and joining the ranks of Instagram, or snapchat as, for, the gender ratio it's fairly well split between male and female users. You. Can be on both networks, simultaneously, but. Understanding. These fundamental, differences, will. Help you determine the right strategy, M only. Think about strategy, consider, that Twitter, content, has, a short, life span, almost. 90%. Of all engagement on a tweet happens, within the first hour, that. Number might shift if you get a retweet by a large brand or person, but. Remember. That it does have a really, short life span with. Facebook, updates, they. Can live on for several days, Facebook. Delivers, content when it thinks it's most relevant to particular user, think. Of Facebook as an ongoing conversation, and, Twitter as a real-time. Instantaneous. One as you. Explore when, and how frequently to post content you'll, find that both networks have, different, optimal, posting, times, these. Times are going to be dependent, on your audience your. Geographic, location and, the. Category, of business you operate, within if. You are just starting out I recommend exploring. Both networks. Twitter. Is a great place for handling, customer, service and providing, short updates as they, relate to your business, Facebook. Is an excellent, place to share in-depth, content and to. Create conversations, around particular topics. Looking. At the differences, between both, Facebook, and Twitter is there. One that really sticks out for your business. Remember. Starting, out it doesn't, hurt to try both but, there might be one, that fits a little bit better into, your social media marketing strategy. You. Well for 336, million people worldwide turn, to Twitter every day and there. They talk about things that interest them they. Might be interacting with a trending topic such. As the launch of the new iPhone they. Might be learning about world events talking, about their day to day life or even, interacting, with brands like yours, being. A business on Twitter is about creating and capturing these, conversations. You might leverage Twitter to share details on a new product a behind-the-scenes. Look on your process, or helpful. Tips that in turn can boost your attention you.
Might Even convey your brand's personality by, sharing other news from your industry or adding. An opinion, to an existing, topic, as a, business, the goal is to obtain followers, by adding value to the Twitter network by. Building followers, you can expand, on existing customer relationships, and develop, new leads all while. Building a visible presence. Almost. Every major brand has a presence, on Twitter each with a unique goal, but, at the core the biggest benefit to being on Twitter is having another channel to educate and engage with current and potential customers. Before. You start diving, in, it's. Important, to note that Twitter is a, very, timely, network, that. Means it requires a willingness to commit to frequent, posts, otherwise. Your brand runs, a risk of looking stale, and unengaged. Customers. Really, enjoy interacting with brands on Twitter they, love to give a shout out for a job well done just as much as they'd like to know that you're responsive, to questions should. Issues, arise so. Your first step is, to, determine if, you're willing to commit, the necessary, resources to maintain your, presence on Twitter, as a. Starting, point decide, to interact once or twice a day until you see what works best for your business with. The right level of commitment businesses, can see great results people. Want to hear from brands like you on Twitter it's, a quick way for them to evaluate your brand to check for a special offer and to see what, others have to say about your brand itself, once. You decide to use Twitter for your business the right time investment, mixed. With high quality strategy. Will. Help your, brand grow. To, be successful, on Twitter you'll need to identify your, core marketing, objective, at. A high level you'll want to understand, what it is that you're wishing to accomplish, by. Understanding your objective, you'll be able to quickly identify whether. Or not your efforts are successful for, some. Brands Twitter might simply be a customer, support hub this, is a place to respond to customers, and engage, with the community, your. Goals might be measured, on the qualitative, scale this, means you'll have to determine if the quality, of your engagements, with your customers, using, this example are worth. Your brand's effort on Twitter for. Other brands the focus might be to establish brand. Recognition. So. They'll spend their time and energy, building authority in their niche, the. Success metrics will be a blend of qualitative, and quantitative. So. The look at the amount of reach their tweets are getting and the volume of followers in order, to see if the objective is being met the. Types of responses, and mentions, the brand receives will also, help determine how, valuable, the overall, effort is and, the. Last major focus, for a brand might, be the actual sales or traffic. Component. So. That means that you'll include links to the website, promotional, opportunities, for your products and product, announcements.
And This. Objective. Is easy, to track so it's highly quantitative. And will. Be measured directly through the revenue that you generate. You. Certainly can have multiple, objectives, but the key is to identify your, primary. One and then, build your strategy around that, one focus, if sales. Is the goal you'll need to attract followers build. High quality tweets. That gain traction and include. Relevant calls to action to encourage the sale, you'll. Also need, to provide customer, service with, all that being said and at. The same time generate brand recognition, in the process, so, you can see how they all work together. Take. A few minutes now to write, out your marketing, objective, for Twitter and decide. If you'll be measuring the results by quality, quantity, or a true. Mix. As a, business, you'll be balancing, tweets that maintain, your community, and tweets that are promotional. In nature, just. As you have a marketing, objective, for your Twitter account in general I encourage, you to also have an objective for each tweet, you create, think. Through what. Is the goal a goal might, be to drive traffic to your website to. Encourage signups, for an event or to earn retweets, to expand the reach of your brand. To. Begin crafting a great tweet is to first identify this, goal next. You'll need to decide what the call-to-action is. And that, is going to be what's necessary, for the person to do in order to achieve your first goal that, might be including a link to the website or event, along, with copy that motivates, the click-through or. It might even be asking for a retweet and providing, an incentive or, inspirational. Reason to do so. Once. You know what your call-to-action is. You can work to weave it into a message that a follower, will engage with people. Are more likely to share and respond to tweets that inspire, or entertain, them or. Tweets that solve a problem, or even. Answer a difficult, question also. Including, a photo or video will, add to the variety of your message. Regardless. Of your goal try to keep the tweet conversational. Work, towards a communication, style that is genuine, and approachable, if the. Marketing, objective, feels natural and unforced it'll, gain better traction, with a community. Let's. Review what. Makes, people share content, especially on, Twitter people. Like to share something, that is, funny, either. Helpful, it, might be newsworthy and, they, also love, to share inspiring, information. So. These are the key, topics. That you're going to want to focus on take. Those into account when, you craft a tweet and then, you can look at the goal of the tweet with, the intended, action, and think about the proper, language that you need to surround it with that. Surrounding, language, or the inclusion, of a video or image is what's, going to cause your followers, to interact. With it, but. Keep in mind a well-crafted, tweet, is only as good time is delivered, so. Pay attention to, timely delivery to take advantage of key trends, existing. Conversations, or the, times your followers are most, likely to be checking their feats take. A few extra minutes now, to think through a couple, tweets that you want to send out what. Is your goal for each, individual, tweet, understand. This and you'll gain valuable, insight, into what, works for your customers. Conveying. Your message and, 280, characters, or less can only get you so far to. Add extra value in context, to your tweets consider, embedding photos or videos. The. Social landscape has, really, shifted text. Updates, for once a norm now, rich media, is prevalent, when. You're scrolling through a timeline of posts, images really jump, out and add so, much more to the text at hand plus, images take up a lot more space so. You gain all of that valuable attention, from the user, when. You select the photo or video it's important, to consider the relevancy. Of what you're posting you. Want the media to draw attention to the post not, detract, from it the. Audience on Twitter isn't, looking for these lofty, overloaded, images but, instead just tidbits that they can consume in an instant. Twitter. Makes it very straightforward, to share images what's. Great is all, these, images, will not count against, your Twitter character, limit and.
You're Also able, to add additional photos. You, would do that using, the same process, so, you would select, the, photo, icon at the left and add, additional, photos it'll create a gallery of sort, within your tweet also. I want to call your attention to the. Ability, to tag people in, your tweets, so. If you're tweeting an image of someone else on Twitter you can add their, handle, and then they'll receive a notification that, lets them know that they've been tagged in your image you'll. Notice this circle. Icon at the bottom. Right is going, to show me how many characters, I have remaining. Now. Once that's completed, you're going to select, tweet, so, users gonna see the text and then the image below it then, they can click on the image itself to get a pop-out view and, this makes image even bigger plus, it includes information that, we've posted, right, here below the image itself. Now. One thing to note is that these. Images, and tweets are going, to look different, on mobile. Devices so. I highly, recommend that you take the time to review your images, both, as they appear on desktop, and as, they appear on mobile devices because, you may have to make some tweaks. Are a great, way to add, additional interest. To your tweets and it's, here that you get an animated. Gif library. So you don't have to worry about creating them they're all already created, you can simply search for the one you want to use in the library you, are also, able to upload your own animated, one if you like so, here you can simply browse by selecting, into any of the categories or. You can type in a keyword to search for a specific gift that matches, what, you're looking to present a lot. Of times you'll notice that new, brands. And companies, are applying, to customers, are using animated, gifs as a way to interact. Gives. Her a great way to engage your audience lighten, things up and make things fun now. The last thing I want to show you was adding videos first. You're going to need to host your video on a major site such as YouTube or Vimeo. And. Once, you've done that you'll grab the share link that is specific, to that exact video then, from the compose tweet window you can simply paste the link you'll. Notice that nothing appears, in the preview window but, when I choose tweet what, happens is Twitter, is going to convert this into a what's called a rich card which shows a description the, title of the video where. The video is hosted and shows, a play icon so the user can interact with the video right here on the timeline so, here you can see the importance. Of adding. Rich, media, to, your Twitter content, it's, going to grab the attention of the, reader it's. Going to create. Additional engagement. And it's, just going to help you use a real estate that Twitter provides, a little, more effectively. Twitter, has its own analytics, dashboard, and you'll find it at analytics, twitter.com. Once. You're there you'll sign in with your account along. The top you'll notice that we have a headline, and this.
Headline, Announces, the total impressions, that we've received over this. 28, day period below, that you can see each tweet along, with its individual, impressions, engagements. And engagement, rate an engagement. Is a total, number of interactions, with a tweet so, this means any click on the tweet whether, it's a retweet a favorite, a view of your user name etc if, we, want to get the full detail we can click into a specific tweet, and that will bring up another little. Dashboard, at the top there are some at glance charts, and you can use these to, see your overall performance and identify any, outliers, in your data a strong, spike might, suggest some level of virality be, it a retweet or a large amount of favorites or replies to. Export the data you. Can select the export data button, in the upper right hand corner and what you'll get is a CSV, file which can be viewed in any spreadsheet, software, at this. Stage you can use your Twitter analytics dashboard. To really, investigate, your top performing, tweets and this, is something I highly recommend, you take some time to look at try, to determine what caused a particular, tweet to succeed along. With what caused a tweet to not perform as highly. Understanding. Your data is really important, to building a better strategy and a, better strategy will, increase the likelihood that you'll, achieve your marketing, objectives on Twitter. You. In, order to achieve your goals on Twitter you'll need to attract followers, the. More followers the, more exposure your messaging, will have a. Follower. Or someone who is chosen to receive your updates in their timeline and this is the main focus of businesses, on Twitter. Gaining. Followers is, similar to getting likes on Facebook the difference here is that a hundred percent of your tweets will be delivered to the timeline, of your followers in, chronological. Order and you, can see how many followers, you have from, your Twitter profile, now. When you're just starting out it's going to take some time before you generate, momentum, the. First hundred or so followers, will be very challenging but. If you continue to distribute meaningful. And interesting content that number will rise I, like. To call your first hundred followers your seed followers, they're, likely, going to be the people that you planted, or, intentionally. Sought after, they'll. Help you re amplify, your message to, their audience and in, turn help you find new followers, and if. You have an email list of customers, or a close, group of colleagues, don't. Hesitate, to reach out to them even. A meet-up leverage, those contacts, that you already have and share your Twitter handle with, them it's not that big of a commitment to, follow someone on Twitter so you shouldn't, see it too much resistance when. You ask, with. Your initial audience in place it's time to grow and attract new followers and here's. Five guidelines to help you on your way first, tweet, often and this, means tweeting, frequently, every, single day as much relevant, and exciting content, as you can. You. Really can't over tweet as you're starting out so feel free to try new things and experiment, with lots of tweets and. On. That notion it's important, to tweet out interesting, things your. Audience especially your new audience, has a lot going on in their feed they're. Only going, to be interested and excited about things that are new novel, and relevant, third. Join, in on conversations and, retweet, content, so. Get active, on Twitter begin. Exploring, it and retweeting, content, responding. Replying, to people and create. Conversations. And follow hashtags. Really. Immerse your cell and what's happening, on Twitter. Next. Use, your Twitter handle wherever. You can to drive attention, and awareness of the fact that you actually have, an account this. Way you can spread the word and find. Other relevant, people from other profiles. Other mediums, and other networks, you might be on and. Finally.
Follow, Relevant, users, the. Key is to find amazing. People in your. Space or niche, these. People are going to be sharing information, that's already going to be interesting, for your own followers. So. By following them, you can retweet their content, you, can see what's happening, and stay up to date it, will. Take consistent efforts to, grow and attract, new followers on Twitter but, keep tweeting, as if you have 10,000. Followers and, if. Your message is unique and you've targeted the correct audience you, will begin to see some impressive, gains over, time. Once. You have a rock-solid profile, it's tempting to start tweeting right away but. Before you dive in it's a good idea to explore what other businesses, similar, to yours are doing on Twitter, take. A minute to catalogue what they're doing well of what you might improve as well, as the level of engagement from their audience next. You want to follow a core group of users as a business, who you follow is just as much a part of your brand as what you tweet people. Will look at who you're following and make judgments based on, what they find. When. You follow someone you're essentially, endorsing, them now. With a personal, Twitter profile, were often, a lot less strict with who we follow we. Might follow a politically, charged profile, because we appreciate the perspective, and. We, might also follow things that we don't necessarily align, with or agree. On but find value, and staying connected to as a. Business, it's better to put things through the perspective, of your audience you, might not want your business to be aligned with a political agenda a particular, celebrity, or even, other brands, it is. Important, to participate in, the Twitter ecosystem. And Twitter, is about. Listening, as much as it is about sharing so, identified. Those awesome. Users that are going to help your business stay. In touch be relevant as well, as resonate, with your audience, another. Important, factor is a quantity, of people you follow twitter, is a flexible, environment you. Don't need to and you probably shouldn't follow, everyone, back who follows you it's. Tempting, but, not necessary, as a. Rule of thumb you typically, want to have more followers than those you're following, this. Adds to the perception, of credibility and prevents, your brand from looking spammy but. Do what's right for your business, to. Start following someone, you can explore your Twitter interface, for recommendations, conduct. A search at the top of the page or directly. Visit a twitter handle that, you've heard about, once. You follow to brand their tweets will then appear in your timeline and you'll receive timely, updates so. Start by identifying, 10. To the 15 relevant. Twitter accounts. For your business to follow then. Review, and interact. With their tweets to become an active member of the Twitter community. The, primary, goal of search, on Twitter is to identify conversations. People are having people, talk about all sorts of things on Twitter they'll discuss sports major life events, news, and, even vent about a terrible, customer, service experience, they. Also talk a lot about the products they use and with hundreds of millions of tweets flying around Twitter every day the likelihood, someone is having a conversation that, you can add value to is hi have. You ever been at a coffee shop and overheard a conversation that, you could add value to some. Of us might just jump in we'll, hand a business card or pitch our idea, with. Twitter think, of it like that it's one big giant coffee shop only you can search for the exact conversations. You want to jump into and because. Twitter is all about having your message seen it's only, appropriate to send out a reply a retweet, or a mention. When you discover a hidden gem we're. Going to look at two ways to search for these conversations, basic, searches and advanced, searches to. Be successful, you'll start by making a list of keywords related. To your business products, and competitors. Then, imagine, yourself in that coffee shop tradeshow, or anywhere, really that you're likely to find leads make. Another, list of the phrases, sentences, or, keywords that would indicate to you hey, that's, an opportunity for me to make, a sale we'll, start off with the basic search and we'll. Find that at the upper right hand corner, where it says search, Twitter it's, here that I'm immediately, taken, to, the top tweets for this search, results, this.
Is A default, view and this is going to be the top tweets on Twitter based, on the search that I've entered and you'll. See that there are images, of you videos and, a, lot of them use, a lot of tags, mentions. And hashtags. Here these. Might be conversations. That you want to jump into and you may notice that the search term that you've entered is bolded. Within the text as you. Scroll through that will, make it really easy for that information to pop out now. Rather than looking at just the top tweets you can also look, at them as they, come in and that's, the latest filter. That I just selected in. The latest view you're going to see all the conversations, that are happening, that keyword as I come in real-time. That. Might be better for your purpose you simply, want to decide which filtering, makes the most sense for you once, you find something you can then decide to retweet it or interact, with that conversation if you. Do retweet, like quote or reply, that, account is going to see that notification and they may even click into your account to see what your brand is about, to. Go a little bit further I recommend. That you explore the Advanced, Search you'll. Find this by selecting show, next. To the search filters, at the left this. Is a great way to filter, through some, of your searching. Queries, on this, Advanced Search dashboard. That you have a ton of options to allow you to personalize and customize the. Information, and the search that you're conducting it. Might, look a little bit complicated but, it's actually really well organized, so let's walk through some of the key features here at the top of the screen under the heading words, next, to all of these words we, can include any words that must be in a tweet this. Is a phrase, the, order doesn't matter but. Both, of those words need to be included, in a tweet in order, for it to show up in my search below, that within this, exact, phrase you, could enter the exact phrase you want to search for notice. Also that, you can add specific hashtags. That you want, to show in your results and so you would enter it in, that box to the right where it says these hashtags, beyond. This we have the ability to filter also, by. Places. This. Would allow you to target a specific geographic. Region. So, perhaps you want to target a, specific, race, then. You can make sure that you're only, searching, for a specific location where that race is taking place beyond. That we can look for dates and so. We are able to make sure that our search is very, relevant, to, the timeframe we're searching for take. A minute and build, and compile an advanced search that really hones in on exactly the types of conversations you're. Looking, for. You. Anytime. You begin using any social, network it's critical to define your core marketing, objective, let's. Go over how you may wish to leverage, Facebook to meet your marketing, goals, Facebook. Has a very different audience and, the. Way that people interact with content is slightly, different than with Twitter with. Facebook you have the opportunity, to present long-form. Content that. Is anything, that exceeds 280, characters, because, if you recall a tweet cannot, exceed, that many characters but Facebook posts, they'll, let you have longer content. Also. You'll find that Facebook doesn't demand the quantity, of updates at Twitter does so you can get away with a couple of posts per day the. Lifespan, of, Facebook. Content as well is a lot longer than that of Twitter so. You can consider that as you define your objectives and, decide how much time and energy you'll put into various content.
Pieces. At. A high level your main goal on Facebook, is likely. Going to be generating, a fan base and that is done by getting, people to like your Facebook page, whereas. On Twitter you'll be gaining followers on. Facebook, they're called, fans. You. Can leverage this, audience to accomplish, your business objective, and as much as we saw again with Twitter this, might be to generate brand awareness increase. Sales drive traffic to your website and so, on your objective will dictate the type of content you promote, and with. What frequency as with. Most social media a main objective is to publish content that not only meets your business goals but, is also unique, enough to be shared and liked, these, actions, help to promote your content to a broad audience so. Your, first step is to define your, objective. How, will you use Facebook, to support your marketing, goals. The, first step in creating high quality content, for Facebook, is deciding. On your goal. Put. Another way what action. Do you want your, reader to take after. They consume, your content. What. Will compel, them to take action and what, supporting, information can, you provide to help combat, any, doubts that they have, take. A minute to answer these questions because doing so will help you put together a framework for, building that high quality content. High. Quality content really, requires connecting, with your audience with the right message at, the right time and as. You go about developing that, content consider, that more than a third of Facebook users are viewing. Your content on their mobile device, this. Means that, the amount of content displayed on the screen before truncates, is going, to be less, there's. Just less screen real estate so. That means you're going to want to find that sweet spot in, the. Amount of characters you use. With. That said aiming. For 250. Characters or less, is a great. Principle. To, test, test. It out and see how it works for your business but it's a great starting, point it, is. By no means a rule and your audience might enjoy long-form. Content or, even. Extremely. Short status updates but, it is a great place to start, also. Consider, using eye catching, images with any Content, that you post you. Can even experiment, with using links or videos as both are something. That Facebook supports, when. You're just getting started it's really a good idea to try all kinds of different posts to see which ones get the most attention from, your audience, visual. Posts tend to look better and also get a lot more likes shares and comments than. Other kinds of posts, and that is the case for most brands you. Can also try posts such as offers or even, creating an event for a special occasion, use. A level of responsiveness, on each particular piece of content, to gauge how, well it, does this. Way you can compare how well a photo does for. Your audience versus, say a strictly, text, post and then, experiment, try throwing in an info graph fake a quote maybe, a behind-the-scenes, photo, change. It up from time to time and see how your audience responds. On Facebook. Posts, that contain a video, or image are king, and the, rapid success of platforms, such as Instagram, and Pinterest which, are very image heavy only.
Help Reinforce that idea, people. Love looking at photos and engaging with videos. They're, a great way to drive additional, attention to your posts, let's. Take a look at how you can get photos, or videos included. And those, Facebook, posts on your Facebook page the, first option, is to simply upload, a photo or video we can also create a photo album a photo, carousel, a slideshow, as well as a canvas and a canvas allows you to tell immersive, stories by combining, images and videos but, we'll start with the basics so, I'm gonna select upload. Photos, and videos, then, I'm gonna locate, the files that, I want to download, selecting. That Facebook. Is going to upload it and it shows me a thumbnail in the bottom left-hand corner here we have the option to do some tagging, so here, I'm able to either take a product as, well. As I can edit the photo if. I select edit it's, here in this new pop-up screen that, I can add a filter again. I can tag any products, that appear, in the image itself, I have, the ability to crop, the image I, can, add text and then I can even add some stickers so, these are some additional, ways that you can kind of jazz up any images. That you're including in a post but. Oftentimes. Simple. Is best. So, you don't need to get too fancy with the photos that you upload, now, if you want to add video, it's, gonna be, a little, bit easier so the, first thing that you're going to do is again select, the photo and video and then you're going to select the video file, that you may have saved, on your computer a simpler, way in a way that I definitely recommend is to, already have your video, saved. To either YouTube. Or Vimeo, next. Thing I recommend doing is actually, removing, this link because it's already gonna be included, in the image and then, I can type in my text. Once. That's completed, I'm going to scroll down and select publish so, we can see how the looks now, you can also share links to articles the. Same way and when you do that you'll have the option to edit the image that is applied to the post as well Facebook, really gives you great control, over how you can embed a photo and customize. That media, with. Those links it really gives you the option to apply that visual interest but still give people the chance to click through the link instead, of just enlarging, a photo experiment. With rich media in your posts, because a single photo can go a long way in increasing, the engagement, of your content.
You. With, your business on facebook you'll be looking, to gain those, all-important. Fans as, you, increase your fan base you'll be increasing your reach so, more fans you have the more opportunities your, content, has to be seen and shared when. A Facebook fan likes comments, or shares one of your posts, their network of friends and family will likely see that endorsement on their personal newsfeed, the first step to gaining those initial, fans is, by. Letting people know about your page and that's fairly straightforward and, don't be afraid to let people know that. You want them to like your Facebook page and that it does indeed, exist, so. From your Facebook page you, can scroll down and on the right hand side you'll see a lot of suggestions from Facebook as well, as how your page is performing, if you, keep on scrolling you'll see your community, and this, is where you can see the activity of your friends, on the page it's, also where, you're able to invite, friends now, another fairly obvious, way to. Get. More people to like your page is to do an individual, post when you do that it makes it really easy for people to, click. The like button so, I always suggest making, an, opportunity. Or some sort of incentive, for people to like it you don't have to create all these promotions, and all these contents, but, if you can come up with a unique proposition then. You're really going to help encourage people to take that specific, action, next, another. Great way to get, more likes is to, put a like' button in. Your website, or your blog or, other locations. That you are online it's. Super, easy if you simply Google, Facebook, like, buttons it's going to direct you to the developers, of facebook.com. Page. And from, here is where, you can configure various, buttons like. Button a page, plug-in, you have a Save button a, share button so, with the action type I can choose a like or I can choose a recommend, it's just gonna change the languaging, in the button, I like, having, like, displayed. I can. Also choose a button size small, or large and then I have the option to show, friends faces as well, as include the share button the once that's complete, super. Quick and easy I'm going to select get code this is a code, you're going to need to place where. You want your plugin or, your like button to show up so this would be on your. Blog this. Would be on specific, pages on, your website. So you can get really creative and take a look at what other people are doing and where they're placed in these buttons the, biggest thing for growing, likes, on Facebook is to not be afraid of letting people know that you want them to like your page create. Interesting and compelling content, and be confident, in that your.
Facebook Page is helpful, and is, a place that people want to go to interact, and engage with your brand take, steps now to, create those new likes whether, it be a like button inviting. Friends or a simple. Post from your Facebook page. To, build a thriving community on Facebook it's critical. To interact, with your fans. Aside. From working to create high quality content, be sure you're staying on top of your comments and feedback a thriving. Community requires. Engagement. Fans. Appreciate, brands. That take the time to respond and it's common practice to reply to fan comments, directly on your Facebook page you. Can even use that as an opportunity to direct them to alternative, support channels such, as a phone number or email account, now. Beyond responding, there are other ways that you can engage your audience, you, can ask them questions share. Ideas request. Feedback and do. Anything that you can to create an a unique opportunity for participation. So, these could be things like surveys. Contests. As well, as just soliciting, some feedback on a new product. Next. Build, engagement into, your Facebook strategy create, milestones and goals for your interactions, such as ensuring comments are responded, to within one hour or less. Facebook. Makes it really easy for businesses to track their user comments, and notifications. So be sure to use this in your customer, management process, whether, you like this fact or not you will need to take steps to manage it getting. Ahead of this will benefit, your business and you'll find that engaged fans are pivotal in your brand's growth sales. And will help you create a thriving community online, growth. On Facebook is hinged, to your ability to engage, with your fans begin. To take a look at how you can ensure you're engaging with your Facebook fans and start providing them with unique, opportunities to. Participate. You.