Typefi: Choosing and using (London School of Business and Finance)
What I'm going to attend you can see it mostly on this on, this slide is to, take you through quite briefly sort, of who I work for sort, of what I do it's all of my background it's so that you can understand, understand. That most. Of it is to do with the choosing and using of, the. Of typify, so partly. How we got, there in the the first place and then what we do to to, were to do if you're the last questions, at any point feel, free I don't. Don't, mind at all I, say, obviously what I'd like for, you is you get something out of this session so, that the, day always a danger with case, studies is, that so many chats away at the front you think that's, really interesting for them and I say I'm not actually sure what I can do, do with that so I say anything you get out of it would be good even if it's just a sort of sense of superiority or, something like that that would be fantastic so anything. That's anything, that said that you get would be I would begin. Who. I work for is a London School of Business of Finance so I joined sort. Of five years years or so ago you probably haven't heard of them but I say if you're based in the UK than savoury chance that you've heard of one, of the parts of the group that we've got, which is the University of Law which. Is something like 70, 80 percent of lawyers, solicitors, and so on in. The UK go to to, the university of law used to be even higher and lad at one. Point but I said we've got some some, competition, we're, all under a group called gas so, global university, systems, which you can see up on the the top left of the the screen and so, I said that's the holding. Company every. Chance that you haven't ever heard of those at, all. My. Name is a bull, and publishing, director out, there. My. Background is as accountants, trained, as accounts, at the KPMG. Decided. I didn't want to become an accountant, as it sort of everyday accountant, so I decided to go into teaching at a place called BPP which. You may have heard of which means, to do professional, professional. Education, I was, lucky to join at the point that I did because it was pretty small and went, pretty well over that times were well-run business. What. I, did, was quite a lot of standing up and teaching so had 20 odd years of standing in front of a class but. Also what I did, the. Reason I stayed there because I wasn't that keen on teaching was. To do. Lots of innovation, and particular, innovation with technology, so if anyone who remembers things like floppy disks, my, first product, was a series, of multiple choice questions, on a floppy, disk which, I, say, dates me obviously, quite. Badly we, then had things like success, tapes which. Cost. Us 50 grand and paid back in five days seven, days or something like that I say if. You ever had Walkman then I say they're very useful for for, studying went, through and also. Went through into stuff. On the internet so, set up the first what we call the virtual campus at PPP. Which, had a lot of online testing, lots. Of stuff. Which sort. Of had some I which, taught you which had to interact with in order to do which is the same very very, good at the at, the at the time so I say it's, basically, being the innovation and technology that's kept me there an innovation, from the start to the end that, since actually starting, off deciding echo this is a good thing to do and, I've always felt that you need to follow it through right to to. To the end in order to be able to make sure that actually works because, it's very easy to have innovations, they all would just do this and, pass, it over to the team and make ins they can sort it out and say, that doesn't necessarily, actually. Get you and get you solutions, now. Where, we are in terms of current, challenges, I don't. Even of the ACCA, but it's the biggest accountancy. Qualification. In the world, spread throughout the whole of the of the world we, produce books, for those, unfortunately. Which is a 1 in every 10 year situation. They're producing you syllabus, so we've got to produce lots of material, from them and for them, the. We've got some new clients which is good and PwC one of the major accountancy, firms within the the UK has. Come over it's like made, recap see firms in the the world we're, supplying them.
And Throughout, Europe and also all. Sort of what we traditionally. Called Eastern Europe sort of that side of Europe, and then. Also in the the Middle East I was, supplying some material for KPMG. As well which neither of the big accountancy. Accountancy. Firms so I say we're doing pretty well and that's partly because of what we do typify, and that what we've got is a system, which allows us to be very consistent, in. Terms of the output that we produce and, that's consistent in terms of a series, of PDFs. Which obviously would go off and get printed but also on. My phone I think I've got something like 300, ebooks or so. There, and so, students can study at any point in time and, it's the same sort of principle, as having. Success. Tape something that you can put on your Walkman, which. Mer say you've got it there right away, so I'm travelling home on the tube 11. O'clock after, going to the pub or something thing might, do a bit of studying and it's there I can study it study away on on, the, on the subjects that I, want we're. Starting using in other parts of the group a university of law we had a project last year where we produced some of their what they call the GDL manuals, which is one of the law qualifications. Or part of the law qualifications. And we produce days as, PDF, we've, also produced them, as epub or whereas they're sort of slightly slow in terms of taking those, those. Up we've. Got a small team there's, three of us and that includes me so, what, we have is somebody. That's based now and inderal the at the time lives in India so part of the team so you have to wake up to a whole stream of emails in the morning because she's. Done all of all, of all, of those but, it's a it's it's three of us so I say there's there's a, small small, team actually producing, things. In. Terms of choosing. Typify. So at. A fairly bumpy, road which came, out of working. At. Bpp, and, what we, had, there was. A, XML. Based system. To publish. Which. Was. A, new project and. Put. A very. Circumspectly. It wasn't me the chosen as in the bloke who chose it left, before the implementation process, went, through which I should have realised that it, wasn't such a good idea to step, in and take, over the EOP and the project but, I didn't thought sounds, sounds funny in that what, they were promising, was that so you'd have everything, in an XML. Based. System. What it would produce is. Almost everything I say. What you'd have is it, would be in this database. It would then, produce stuff, which you would go on into, a book or an e-book or, online. Learning it. Would be fantastic and on, the face of it I said it's very good marketing, marketing. Company I'd say I think it still exists so if you ever hear of a company like this and as I feel free to get in touch with me I'll give my email at the at the end but. I say it was sounded, fantastic at the at. The time and the. Had. A proprietary. Front-end, and propriety, back-end and what I mean by that is that I'm it was their front end so. If you had an all third they had to use their system in order to put in they, the. Subject. And also had a propriety, back-end in that they produced the templates which. Then, produce the final product so, it. Was then doing the work of both both, ends and you, can control contrast, that to what you do and say. If you were for example using, word as the the front-end or InDesign. As the the backend I say. It's something. Like. 250. Grand later and, 18 months worth of time and, it didn't work and they say it was close. But not quite and there was lots of things that could, have could. Have been a lot a lot, better so after. I moved on I'd learned my lessons. But in. Some ways that's useful, because. What it does is to were to say well, look around and start to where to think. About, what might actually work, in this in. This situation and, sometimes. You I say you get a sort of knock back and be learn a lot lot, from it so I, joined. LSBF, late. On in, 2012. I was, actually searching, through my files just recently. And to see my. Typify, folder, and the first file, that had saved in there was the day after I joined so, obviously. Been doing a bit of research before or, actually. On the very day that I joined, in, order to see. Where to get that get, that file, what. I did. Was there's a lot of due diligence and, you, see some of the the people, but, that, I did there and there's, APA.
Publications, Which down by I London, Bridge actually went and visit, visited, and so the insight guides and, Berlitz I think it it, was as I, went to where to chapter 2 where to them in, touch with a lot of other people and particularly, CFA. Was very useful to her to be in touch with because they, are reducing. Things, like text books they were also if you're familiar with the CH CFA, their, into financial, stuff and so. They have things like equations. And. If they could cope with typify. And have equations, and so on then I think we've got all that sort of stuff as as well so they. Did a lot of. Research. Into, it in the first place. International. Standards, organization also, if a good client. To to have in terms of you. Can meet meet, that that's fans. And sounds sounds so great. Will. It be cheaper and easier this is probably, something. Which isn't so you useful, for most of you in the the room in terms, of I, say, if you're a new client for example thinking. About typify, it's. Some of the other things that you find out and you probably found these out already so. Having. A front. End being for example words. Everybody. Likes word so, everybody, can use use, word at least even if I don't like it at least they can they, can use it in design, templates, being able to change in design template change everything, straightaway is fantastic. We. Do have. Done some stuff on white labeling, that we had a client. That didn't want a particular logo in there so what you can do is to change the material such. That you've got a condition in there which means that you don't have to have. That, that in there on the particular jobs that the Iran, we've. Got. Our Indian, outsource, company I say email. At the end of you if you're needing. An outsourced company that that's, good and does a lot of styling and so. On for us saves a lot of time and, these good value then, I say they're they're good, we. Used it for other parts of the group one, clients, so. So. It's quite a lot of things, that have, that have helped us in terms of the for. Choosing. In. Terms of the using, then. Say. The set up cost in the the first place as they trying to sort everything out I say takes and, sometime, what. We. Have. There is a lot of features. Or different features that came up with people at the university of law they wanted sort, of indexes, and start of each chapter and so on so, you are say having to to, do all those and think those through just, means you need sort of intelligent, people and to be able to think those through and to were to wear to work them out. Speed. A server that's, what we had some, pains last, year. Where. You'd. Suddenly want to run a job and then you'd find out the university of law was running a job and they would be taking their twenty minutes or whatever to run their there right their job so more to where to run some of their jobs which. But. I think we're now in a situation where we can have jobs. Running in parallel because I we haven't got to that stage yet but so we can. Self. Ability, as a bright enable people as possible I said when you've got a face small team as it so you need, people that are, intelligent, let's say that that can work things work. Work things through. May. Be sort of slightly, biased. By yes a the other. System. That I thought I had was they said oh we can produce apps out of this big database, that that we've got so I say you can have apps as well as sort.
Of Print stuff and and so on that's something that we're looking at and I say would be useful to, to. To, have so, that for, example and. We've got some, exams which are computer, based and, so. Some, of the ACCA exams a computer, base so what we have to what. We would like to do is have an app that we could take the questions in Word and have, been coming out in the app sort of water automatically. But, so, might be chatting to you about anything like that any really using, that now that would but that would be useful page. Breaks bit of a pain because. I, say, sometimes you set them and then you have to, sort. Of change them all again if so. Quickly when you're setting up the other material, logs, were useful, so. They've missing, images and so on it's a very handy, to to, where to find out because. We're academic. Sort. Of more, academic, sort of publishers and then, we've blessed. I particularly like the ebooks that come out a pub threes we got videos in them so. We've got. Delivery. I say if you're in the situation. You're thinking about having. Delivery, then vitalSource, would recommend. Very, very. Heavily the biggest. Platform. For. Books. Of particularly text academic, text books and so on that, you got in the world works very well as. They you, can have, lots of things like, your, tutors, being. Able to share notes, with their students, so, they say they can put notes and highlights into to their their material, and say this, is a good tip for the exam this this, time or something, like that basic. Basically, once they've put it in all their students get it so, I'd say that's go say as far as I'm so great typing to a table leaving, aside the fact that as I've got my 300 books on my on my phone so, I can study and do what I want at. Any point in time. This. Slide doesn't. Sort. Of tell, you too much more so I'll go through it relatively, quickly. Almost. The. Most. Useful, thing is the, top and the bottom so I say we've been helps a lot from tight fire at the start in terms of setting, up I say we've had sort, of bright people on our side they've got bright people on their side so I would say that that, helps, quite I'm, quite quite considerably, down. At the bottom we've had good supporters, we've as. We've gone, through so. Quick responses, or say that, I want your business to slow, down or not, work as well as it did so as we rode out dating, to to new systems or any problems, I say they've been back. Very very quickly but you'll, see most of the stuff in the the middle I say just sort, of largely, just summarizing. What what, what I've said in the in the first place so. It, overall, summary per say we're. Happy as we've I say, winning clients, which has aids goods but they're having somebody like PwC is, a client, it's fantastic. It's money for a start well so you should not. Going to turn down but what, it also does. Is to. To, give us a sort, of higher level to aim for I'd, say if you're providing us, a accountancy, books to one of the biggest accountancy. Firms. In the in, the world then, they've got lots of eyes looking at it and saying oh what about that bits, or change, so I say it's very good in terms of trying, to that painting painting, lots of ways being in other ways but it's, great a great fund. Fundamentally. So I, say, we've. Got. A lot of fun stuff that's that. Has gone, on and there's, been down to the help that we've had from from, Title I and the output that we've had from typified so I say that's a three. Of us in the group and the same doing. Doing, pretty well given, given, that.
And. That's it actually so, relatively. A relatively. Quick I wasn't. Sure how long it was going to its take anybody, get anything that they want to know in any way at all. How. Did your team take to do change. And. For change, well implementing. Type firing. That's. Interesting because I was in the very lucky position, that. I was setting up from scratch so. And. Looked. At other organized. Organisations. And I knew, that they had a big sort. Of publishing. Department. There which, then, they had to really sort of decimate, and they had to sort of decide who was gonna stay and who wasn't gonna stay and that was one of the big joys of what. I was doing and then I had some of the materials, were already, there, largely. In a PDF form but, what, I was able to to, do was to employ, people that, I, thought, were gonna be good in the first place and take home so it wasn't that I was 20. And came down to to. The three of us it was I was white and went up to went, up to three so I was when it went in the other, direction so I was I was I was lucky but I understand, the point entirely in terms of other. Organisations. Sort, of have to think well, we've paying type, of five phone license. Fees that. We only, now need three people we had ten, or whatever the numbers. Are so yeah that's, more tricky but but I was in a very fortunate position I was going the other direction. Can. You talk a little bit about the the, video and things like that you're putting in somewhere yeah what we've got, in. Terms of the, organisation, that we've got we're I'm, strong online, so. So we have fun studios which people. Do, sort of talking to the world basically to train them up for, for. Accountancy, and as. Part of that we do videos, and so. What we've, done it's a couple of couple. Of things which is that within the study, manuals, then what, we we, have there is videos, at the start of each chapter with, somebody saying this, is very similar to say. If I were teaching you, accountancy, for example then I would, do as sort of what I'd call an opening talk which is we're going to do this bit of sort. Of accountancy, we're going to cash flow statements, or whatever it happens to to, be here's, the main things that you should be looking looking. Out for and, that's. It in sort, of two. Minutes five minutes. Something. Like that so what we did was to get those videos produced, so that once you get into the start of each chapter the student could just click on it we, put them on YouTube. As unlisted, videos which. So they're not generally, accessible, but anybody that does find them won't, find them that useful as though they might find, them useful in terms of then, thinking okay well that's, interesting that somebody's done that and can I get the study manual which is fine but, in terms of the actual video itself it's not going to not, going to help them so, much we. Did a separate, project. Which, was. Called project, blue internally. Which, was to produce a, whole series, of videos throughout the study manual, and. That's. Something which, so. The videos are good. But in terms of the study man it almost makes it too heavy because. I say it's the same sort of thing as if you've got explanation. After explanation, after explanation. It's almost too much to attack. To handle so I'm we've, done that as a project but whether we will actually release it as a final, product unless Leicestershire, off because either students, got to have, sort. Of a huge sort. Of device in order to have all the videos downloaded, or lots of. Bandwidth. In order to download them individually, at the point they're going to to do them but sometimes it's too much if you understand it just by reading a paragraph you don't need a video then it said to have to explain it so so. I'm less less, keyed on almost, but at the moment verse a they're just a video to get you into the each. Chapter. Just. A question on the trends you are seeing working, in kind of in the industry you do are you seeing a shift to, like. More digital and less kind, of educated stuff like PDF, or print or. We. Have. A policy internally.
That For our students. We. Provide them, with ebooks, full. Stop as though we don't provide them with, with. Actual. Printed, books anymore what. Happens within vital. Sources that the students gets the e-book and can. Print out pages if they want to there's. A bit of protection therefore, it's in that it doesn't come out with the lovely printed. I think it's actually got their email, address, as part of it so that we, know, that. They've done it and so we've, actually gotten that radically, to -, or to do that we do supply them with what, we call class notes which is if, I was sitting teaching. Teaching you you have a printed, set of sort, of browsing brief notes in front of you but, otherwise we've, gone for free. Books that's. It. Depends basically as we've got, people say like pwe put PwC still, want to print and we, even, have our own students, that would say I have to have a printed, book I, went. To an, Apple conference. Three. Years ago now and, what. They were saying was that and, they had, I, say. A major sort. Of change. Initially. Big, people. Were saying I still need books but, once they're gone through a term also at a university. That all of a sudden, they were saying actually I can't. Be bothered with a, and there was one of the sort. Of students, that was there who was talking about their, own situation, he was saying way I've had a book and I went to a party on a Friday, night for example and left the book there, take. Me a long time to go back and get it if I left my phone I'd. Be back straightaway on that evenings to pick up my my, phone so what accessibility. Means, that, I say they're more likely to be bits the ebooks over over. Time and I'm personally, I'm a big fan because, the SE of the ease of using, them and. So on the vitalSource. You've even got a situation, so. I could show any of you later that it'll. Actually read the book out for you so. I said there's a computer. Voice but, it will read through that book, for you so you can listen to it on, your earplugs. And say, you can hear what hear. What they say so, it's, not so useful for you if you're a run sort. Of not it's, not an academic textbook. You're producing Bozo there must be other sort. Of equivalents, for -, - right - it's a vital source so. I'm. A fan and I say I think generally, people change over as they get more used to it and the youngsters, for example, far more used to do. - stuff like stuff. Like that.