Dr Janusz Majewski | 10 steps for successful development of rural tourism in Uzbekistan
think of local development for tourism the main works are tourism product in literature people scientists scientists perhaps are agree but not all but in common life product is understood differently I try to give you not my version but this not definition but only examples only examples not definition types of travel products or tourism products individual individual it's a hotel Hol Park Enterprise family business uh uh Farm Restaurant event special events sectoral sectoral is a thing but not so strictly Associated but for example under one uh name collecting this offer for example Health tourism in the country or Orion or educational tourism uh uh Adventure tourist this we have uh all addressing to concrete category of clients children and class and what is important in case of rural areas there's Place destination to prod you products which have a network of individual products that's from the high and in one Village few neighboring Village local scale local scale in in if we have such a product we have a have not guaranteed but we have a big probability sucess because products is a thing which is cable and if this is the answer variety of authors product must be comp comprehensive it's coverent around one also around one one thing of course you can collect all attractions and services from this area but they are different it can exist it can work but in the terms of marketing selling it is more difficult because you have this uh such product have has no image and images first key to to this I I wrote to and the results Synergy affect more local businesses more tourist benefits etc etc that strategic objective is building competitive tourism products sectoral products uh we have not so many but I think in Poland 20 no se sectoral products yeah I mean in all country cover country yeah not region I don't need to explain what are educational tourism educational Farms because some of them mention it when there you see you see children who who have fun learning and short history of this educational project it is 15 I think 15 years old first concept later as usual trainings book handbooks apart from this I I have the special handbooks for educational program training for the advisor promotion and database previous picture please I can't maybe you can request help from person okay yes success together with profesi but he in his SP of business tourism and me in the of rural touris we were in the project four years to Preparing demonstrational projects demonstrational products and one of this is you will see come on my and his face is like he can't don't do it now look at this this product few Villages it was started because before uh people uh uh plant the camomile and the factory who which uh produced the HS the tea and other products collapsed and we have look 19 2020 21 21 small businesses in this area producting so serving cosmetics services and mans it is concept of thematic Village it's not polish concept thematic Village came to us from AA it is starting with working it needs time it needs patient but it is a very very good results strong results working with local community community to animate it another example from Poland uni architecture this architecture is not is common in Germany in Austria was half timbered houses even south of Sweden but in Poland only in few places and it was neglected the village and people escaped from the village and because they didn't appreciate they they had such a such a g let's mention that some people consider this kind of architecture p and people decided to cancel and they living in such and wanted to replace into the more modern of course sometimes were or reil beautifully kept but they were beautiful in form of of of architecture so yanush decided to convince local people to keep them and to preserve them and to adopt as a tourist attraction well I had allies one woman architecture architect [Music] the the mayor of this area the journalists and others they wanted to do they for for this people and not enthusiasts were supporting however they were not able to provide they needed a crucial person without this as the organizer IT project would be faed in this house I Liv when I work in general how do you react to those photos do you like this kind of architecture do you consider this attractive yes yes all right and there is nothing around there is nothing around normal Fields but what is interesting uh uh it's also uh traditional USIC uh way of construction yes uh usek they they put wood and put clay clay wood and and Har and other material is in villages you can see it you know and there is the same risk that people will demolish the people will tend to demolish because it is p they consider it is not attractive it's like a machine of ring the question is this architecture came to Europe from usbekistan or from Europe to uh I think they were developing on Parallel because of available materials yeah [Music] [Music] first was not tourism but to save this architecture I must skip because I can tell you about this 2 hours or more because I was there six eight times a year in a and one week and look starting point small bu very small yes there are houses mostly built in 1850 and later the whole product when other in other places this architecture was found and people from other Villages wanted CL wanted to to help them because they wanted to be a member of this Association we create Association so from one Village it is now the region but different services in each VES but the architecture the for it is open a museum it's we have here Church artist vage but in this house there is a short history of building Tois product and first stage it is training and promotion typical I will not more about this St to again trainings but other kind of things especially devoted to TS products the most important training uh for me apart from this together with was training for local leaders of activity then I was asked to find people for this training and I decided when I saw the program I I decided to part in this and it was very good school for me no what I okay that new product new product development process idea generation whole idea is the most important thing in this but people sometimes think that if they collect if they few 50 uh different Services it is product it is not a product it is offer offer from this area but not problem the idea generation and how the idea should be unique you I don't need to explain why unique in the marketing play terms if you have something unique you are uh distinguish you you can see exceptional something exception it is not possible to make a copy of this in Poland of this architecture but in line with Market expectations and I did some research before I used some secondary data and uh we together realized that perhaps for the beginning to show the tourist we must cooperate with our office in coming tourism from Germany because uh before the war it was German area and tourists from Germany come the we call it sentimental tourism to see the place of birthday now perhaps place of birthday the grandfathers but anyway and and it's it was good idea because they the St were one hour two hours the problem was they they couldn't spend money because there was was only one sh and I I found a person who had gastronomic education and she didn't decide to offer only for example coffee and cake yeah for this T to stay longer to SP spend money Now situation is there is a restaurant very I don't know why I this the definition of rural tourism I one sentence only for our purposes Rural and AG is at the moment equal although it isn't equ but we didn't discuss this here it's is long discussion it sounds about and as I said people start to uh it is important uh to find some attractions some interesting places around that looking something what is tourism potential yes but uh we must all time link with with market so the only po potential alone uh cannot be U effective now this example what can be but the question is also how far how deep how not um conventional we think of potential and I was involved in rural tourism that is ' 80s no early '90s so I went to Germany to find uh accommodation for workers who did some jobs there my friends asked me and I found a place it was Hotel rather for elderly people but they had one part which was not comfortable enough for the uh this elderly people and the director of the hotel was decided to to rent it down for us but he said I have only question this workers must be cannot be cannot be I'm sorry the workers should be quiet should be quiet not noisy and because because I sell it sell Here Sell silence silence is a product or perhaps not alone but it is and English in England you can find Tranquility roads with special roads which according to indicators some indicators are quiet different indicators are take was was taking architecture agriculture crafts especially today for you nature local community everyday life can be attraction not for Citizens but for tourist mentality style of life in tangible cultural heritage also and smells and sounds I live nearby I don't half an hour by walk and it is Tas but I in the morning I hear BS fantastic and in in the in the countryside not onlys different and if you want to build some is not about some first designate priority C cour when we were in this program with that foreign expert foreign experts therefore they point of view was from outside from markets and they felt this markets five priority products categories rural tourism business [Music] City yeah I told about this quality question of quality in rural tourism I sometimes ask tell the story from my [Music] life invited me to come to world and organized over in five star and there was strong wind I don't know how it's in English par was was very nice something because the rain was wind wind was clapping this piece of metal and even it was five star hotel it was the lousy lousy night I called to reception to repair it sorry we have five star H give me another room we have no I didn't uh what I did I take a towel in rural guest's house the owners on the spot comes 5 minutes no where is higher quality product yeah if product is silence and sleep yeah then quality in rural tourism uh we must understood understand uh in specific way that uh of course taking care about this but the next marketing research we had Market marketing research but we have money to order our I did it so did it for this product in professional professional uh agent marketing agen and in rural tourism when the business is not so big don't fright inish special interest sometimes crazy offers are have so some such big success and on on the first glass you could think no one come no one comes no one will come and now I will show you only some photos to of other product I will not speak along it is artist village people from City Escape From the City and first one family next its friends and it was houses a lot of houses also similar but not not only that this architecture in this place doesn't matter because it is five 500 km less and Liv and in few years years it was artist village and they create and no one no one conduct no one managed this brother they was their own initiative they did it for he for for them oh for example the rural and not playground I have one one lecture and exercise about Playgrounds natural playgrounds yes not the same playgrounds many years ago in Copenhagen one man built playgrounds from the vast it it was very famous now it is I'm afraid it is closed because of the law regulations and it regards other uh elements on infrastructure and it was a lot spoken about infrastructure rural tour needs infrastructure of course you must have a road but I know places where there is no a road not no and it is good main attraction to go uh but in other cases for ban jumping it's not not necessary it's not necessary the attraction is lack of part of infrastructure but us inside and now people come here to leave with our artist only this and Bs adapting programs to Theo tourist industry again at University in 1996 the first University program was uh introduced in Poland at my University on Rural tourism yes I went to De and I told him I have an idea and he he was very open and very oh okay and it was in the first 15 years it was great success but later number of students were not so high creation a group of Specialists handbook training program and platform for support and the next commercialization what is commercialization everyone here knows because it is from Mark no and I have some golden thoughts but perhaps I close at at this moment so at least we know that it is possible and there is a plan to to be considered as a model for usbekistan we have all possible elements in our hands and together with the group of enthusiasts we can present this to the proper part Partners the partners are Ministry of Tourism Ministry of Agriculture uh and uh I strongly believe Lo Regional bodies Regional Maries will be willing to create jobs for local people so that's what is uh uh our recommendation few words few words only about this training program because it's Unique first uh two weeks common walk in one place in m psychologists Specialists from this from rural tourism and it is problem communication how inte two persons conduct this training uh now I'm telling about the training for train after this training training for local leaders before training for trainers now we are at the stage of training for local leaders integrating group many psych psychological aspects and it is comfortable when you work with educator psychologist who knows how work how uh strength and dynamic group group dynamic or how make to be lower we had situation that the dynamic was so strong strong that was too too strong then uh uh and it is the result of this training is is uh preparing product for sale creating idea and of of the product in local community that's people from one area and I will not uh read this you have conclusions I think it' be a good idea to adapt it for [Applause] here ladies and gentlemen I think uh we spent uh uh this day on a very ambitious program oh
2024-04-30 16:43
