The Truth about the Car Detailing Industry | The 20 Year History of my Mobile Detailing Business

The Truth about the Car Detailing Industry | The 20 Year History of my Mobile Detailing Business

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uh i said you ought to have me detail your  wife's car i own a detailing business and   he says i know you in a detailing business  but i would never hire you and i said why   and he said because you don't charge  enough money look at this baby this thing's brand new getting  ready to do a ceramic coating on it probably don't need much the situation's not ideal i'd  prefer to do it in a garage but   he doesn't have a garage but he does want a  coating so i will give him that i want to go   through all the steps of preparing for the coating  i'll probably do that in high speed and then   probably going to find some shade hopefully  there'll be some shade by the time i'm ready to do   the coating maybe we'll pick a topic and i'll talk  while i'm applying the coating probably going to   be about uh how do i get started in the detailing  business and how business is doing how about that   maybe i'll go through my life story as a detailer  and what got me into the detailing business is   that something you'd be interested in  hearing well stick around all righty trying to be quiet here because it's a very  quiet neighborhood so that's why i'm whispering i'd prefer to be tucked back  in a corner somewhere working   not right smack out in the  middle of everybody's window   but the good thing about that is i'm looking  at about 25 windows here and there's probably   25 people looking at what i'm doing my guess is  i'll be handing out brochures like crazy today just got another booking  wonder where they're located at right here that's why it's important  to have a nice big logo on your car   all the neighbors be scheduling  usually these apartment complexes   you got to pick of a litter on parking  spaces but nobody's working nowadays so everybody's home parking spaces are limited  and during the day isn't that something i've noticed it's become increasingly  difficult to get detailing products   everything i order is back ordered  nobody's working to make stuff anymore   it's heartbreaking prices are  going up availability is limited   i'm gonna have to raise my prices i  guess my availability is limited i mean   usually on a typical year i'm about three  weeks out i don't really like to go more   than that because people will schedule the  appointment and then get buyers remorse once they   remember how much it's gonna cost as the days  get closer but as of right now i'm booked out two months all summer it's been about three months hello i have a lot i've got an audience i told  him the price and he gave an audible win   that's okay probably not my customer anyway   you get that a lot in this business people  have a mindset of a detail costing 75 bucks all-purpose cleaner here on  the front get the bugs off i'll take this license plate off so i can apply  the coating behind the license plate   first i got to remove these nuts let's talk about the status of the detailing  business first we'll talk about the status   of the detailing business channel got an audience  again up there on the balcony probably think some   some nut talking to himself out here so the  status of the detailing business channel   everybody likes to see the uh transformations the  really dirty cars i mean that's a pretty big hit   there's lots of other channels far better than  mine the trouble is those videos take a long time   while i'm on the job i mean just the  fact of moving the camera around and   getting the right position getting the right  angle it adds time to my daily routine so the   bad news is when i show up to a job and i think  man let's make a good video but i've got a full   day that discourages me from making a video the  trouble is most of my subscribers have subscribed   to those dirty car detail videos but the detailing  tips and stuff that's that's pretty easy to do i   can do that on my own time the bad news is there  there's just not a gigantic market of people   that want to be detailers right now i guess so  those videos don't get a ton of views very few   views it's pretty discouraging but the good  thing is those videos hang out in youtube land   and hopefully in about what's today october 2021  hopefully in about three years and one month   everybody's going to get back to work  start looking at ways to make money and   not mooching off the government now on  to the state of the detailing business   as a business my detailing business business has  been the greatest it's ever been right now i don't   know why i i guess it's because everybody's  working from home or which allows me to   cater to an audience that wasn't there in the past  you know when they go to work you know they work   nine to five somewhere that doesn't allow on-site  detailing it's kind of hard for them to schedule   a mobile service they're more of a take your  car and drop it off kind of crowd so i guess   what i'm saying is it's a great time to start  detailing business right now demand is high   pretty much set your own price make a lot  of money when i was starting out if there   was a platform that had videos to show  you how to do all this stuff 20 years ago   man who knows it just would have been a lot easier  back then there was nothing like that 20 years ago   now you've got basically online  training courses at your fingertips   anywhere you want to look but the word work  has become a four-letter word judging by the   now hiring signs that's on every single business  that i drive by not just fast food places i mean   every business you've all seen it we've got a  factory one of the biggest car manufacturers   in the world and they're putting ads out with  hiring bonuses five thousand dollar sign on bonus   crazy benefits 30 bucks an hour nobody's  applying hopefully that all changes soon all right so i haven't given a proper introduction  of who i am and what the channel is all about   my detailing history why i got into detailing how  i got into it what i did before detailing so i'll   use this opportunity right now i'm applying a  surface prep to this vehicle because i'm getting   ready to coat it with a ceramic coating yes not  ideal situations doing it outside i would prefer   i'm in a garage but this customer does not have  a garage i'm a mobile detailer so these are my   options it is an overcast day so that helps the  detailing business channel is real world detailing   a look into the detailing business that other  channels don't provide most of the channels out   there are fantasy land detailing where they have  all the time in the world to set up their camera   get the perfect shot zoom in on that suds whatever  shot but this is the real world where i take you   along with me as i do my work my day-to-day work  as of right now i've been in business for 20 years   2001 is when i detailed my first car as a  business i graduated high school in 1997 at   the age of 18 right out of high school i hired  into a factory where i made pretty good money   and i worked there for 11 years now you  say that doesn't make sense how did you   work at a factory for 11 years since uh 97 and  have a detailing business in o1 well i did both   i would work all day well sometimes i'd be on  different shifts whether it was third shift second   shift started out on third shift and when i wasn't  working i was also detailing cars i'd detail cars   on the weekend and stuff like that during the  day when i worked second shift at night time   in 2008 the big stock market crash big incentive  to move production overseas or across the border   resulted in my job in a factory to move to mexico  that was in 08 when the factory moved to mexico   790 employees were let go and i was one of them  we did get a severance package which most people   took that severance package and blew it while  i invested in the detailing business in 2001   when i started this business there was no  facebook i don't even think well google   wasn't even it might have been around but it  wasn't used i think the biggest search engine   at that time was actually called netscape  i think that's what it was called netscape   we still had yellow pages my business was  listed in the yellow pages there was no   youtube no facebook no instagram no nothing most  of my business was very localized at that time i   charged 150 for a full detail on a small vehicle  which 20 years ago that was pretty good money at that time i lived back in the woods about  a quarter mile off the road gravel driveway i   had a nice garage to work in however my customers  it was very difficult to run a detailing business   there because customers would bring  their car i would detail it by the   time they drove out of my driveway the car  was dirty again so i had to come up with a   plan back in 01 mobile detailing was not a  well-known term most mobile detailers were   based out of california and not in my location but  as a necessity because of my driveway situation   and customer base i wanted to be in the big  city but i did not want to invest in a building   because of the cost and i'm glad i didn't because  uh 2008 proved to be detrimental to property   values i've got my vacuum and my tools and  that time i had had a abyssal pet pet bot or   whatever it was called i did have a generator  a loud obnoxious generator threw all that stuff   in the back of my pickup truck put my name on the  truck it was an old piece of junk dodge dakota and   i would go to customers houses and detail their  cars at their house which was a pretty big hit back to 2008 took my severance package  from my old job invested in the business   bought an extractor a high quality vacuum um  polishers pads towels all the products i needed   professional products i needed before that  i was using over-the-counter walmart stuff   shortly after that i acquired a customer that  had a mitsubishi spider and he hired me to do   what's called what's now called paint correction  but back then it was not called paint correction   it was just a cut and buff or whatever you'd call  it did that on the car made it look amazing and   years later i still have that same customer to  this day i quickly realized that i lived in a   middle class area and i thought well my business  can go anywhere why not go to the upper middle   class to upper class neighborhoods because that's  where the money's at um so i started advertising   on google somewhere around there google maps  started i got a ups store po box or a yeah   p.o box where i had a physical address filled out  the google maps forum with that address of the   upper middle class neighborhood and pretty soon  i started getting calls in that area about 2010   i upgraded my detailing rig somewhere in that  era i had a friend of mine who was actually   kind of a mentor he was a business guy had several  businesses his wife drove a mercedes convertible   very nice car i was talking to him one day and  i said you ought to have me detail your wife's   car i own a detailing business and he says i  know you in a detailing business but i would   never hire you and i said why and he said because  you don't charge enough money i wouldn't allow   anybody to touch my wife's car for the money that  you charge which kind of i was taken back by that   comment i couldn't believe it i thought people  wanted to you know the way to get customers was   be the cheapest around he says well that depends  on what kind of customer you're looking for do you   want the customer that is looking for a mcdonald's  hamburger for a dollar are you looking for the   customer that wants a nice prime cut rib eye filet  mignon type of steak the kind where the people   there dress up when they go out to eat and they  will pay top dollar for that steak so that made   quite a bit of sense to me right there so at that  very moment i went home i did have a website i   doubled my pricing i thought what do i have to  lose uh i don't have that many customers right   now changed my pricing structure advertised in  the upper middle class neighborhood did some of   the tricks that i explained in the how to get more  customers video and before i knew it my phone was   ringing off the hook so much that i contemplated  hiring an assistant just to take phone calls i also had ideas of hiring employees having  several rigs on the road franchising the business   the business name is trademarked so i could have  several businesses uh i could license the name   a number of different options the problem is  it's very difficult to find employees that   have the same mindset as you as a business owner  and on top of that we have winter here and winter   time is slow time for the detailing business  in this area so that would mean if i did hire   employees i'd have to lay them off or let them go  in the winter time which means a constant change   in labor whether they would stick around  through the winter to wait for spring who knows   so i kind of just settled on doing  it myself make more money that way   less hassle nobody calls in sick and  there's really no need other than   me getting old to hire labor i guess so that's  the way it's been in the detailing business   just me i have had a few helpers along  the way some have worked out some have not the plan is to retire when i'm 55 i'm 43 right  now so i've got about 12 more years to go   and i'm currently on track to reach  that goal fast forward to today   business is booming i've got a customer base  of about a thousand regular uh customers which   fills my schedule already but i  constantly have new customers coming in   every day the demand is much greater than  the supply of detailers at least in this area so the question is would i do the same thing if i  had the chance would i start a detailing business   today yes absolutely there's nothing  better than being your own boss   setting your own hours take  vacations whenever i want to   setting my own prices i can determine what i  want to charge i can determine what i want to   get paid within the market demands putting this  coating on right now before the sun comes back out so yes the detailing business is a great business  to get into right now there's plenty of customers   out there walk out to the street and watch every  car that goes by every one of those is a potential   customer because everybody needs their car cleaned  and nobody has the time to do it themselves   especially the customers that i strive for they  don't even have time to walk their own dog they   have their uh have somebody for that too they even  have dog pooper picker uppers believe it or not so when i apply a coating i usually do one section   there's a proper time to remove it but i just look  at it to see how it's reacting to the sun or the   elements and i'll use that suede towel there  to kind of massage it in and then i go over it   a final time with a brand new microfiber  towel that right there is perfect so the detailing business channel um not glitz and  glamour like the other detailers with the channels   they're mostly focused on making videos where  i'm focused on doing what i do every day which is   detailing cars making money and making customers  happy the idea of the channel is to take you along   with me on that journey sometimes it's a dirty  car detail sometimes it's uh putting a coating   on a car sometimes who knows what it is but this  is everyday detailing real world detailing no big   fancy camera just me and my gopro very difficult  setting up in the real world to get the perfect   shot you know it's it's just not ideal in the real  world but with the gopro i'll take you along with   me and just put it where i can no big spotlights  or no soap close-ups no detail brush close-ups   some videos are detailing tips maybe you want  to start a detailing business i have 20 years of   experience in the detailing business so i've seen  just about everything there is to see out there i'm very thankful for the subscribers that i  do have and thank you for subscribing i try to   answer all the questions that i get in  the comments sometimes uh the comments   are from special needs youtube watchers  sometimes they're from detailers that are   have apparently been detailing since 1812 and they  know everything there is to know about detailing   those folks like to watch some big youtube  channels and they kind of base their vision   of detailing off of them and then they come  onto my channel and like to tell me how i'm   doing it wrong but that's okay not a big deal  20 years in business solid five star reviews   booked up three months in advance  charging top dollar what do i know think of it this way i have customers that  i used to um remove their kids car seats   to clean their cars now i'm detailing those  kids cars that were in car seats that's how   long i've been doing this but according to some  of the commenters i know nothing which is okay   they've probably never made a dime detailing  if they have they probably charged a hundred   dollars for a full detail and spent 10 hours on  the car which comes to about 10 bucks an hour some people like to glorify over complicate  things cleaning cars is not complicated hey thank you just kind of  looks great from a nice lady   girls say looks great guys say you missed a spot (random guy) hey you missed a spot ha ha ha ha i get that a lot (random guy) I'll bet you do

2022-02-15 20:35

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