Tracking Technology Exposed: What You Need to Know in 2023 (Episode 186)

Tracking Technology Exposed: What You Need to Know in 2023 (Episode 186)

Show Video

Jeff Bullas 00:00:04 - 00:01:11 Hi everyone, it's Jeff Bullas here and welcome to  The Jeff Bullas Show. Today, I have with me Daniel   Daoura. Daniel is the founder and chief technology  Officer of Pebblebee. A serial entrepreneur with   over two decades of experience, Daniel has emerged  as a visionary leader in the trackable industry.   Daniel's journey to Pebblebee began at the  University of Washington, with his thesis focused   on predicting satellite communication traffic for  military asset tracking systems. This would lead  

him to Boeing, where he spent over 10 years in  lead engineering roles developing global software   and hardware systems for military asset tracking  communication systems. Levering this experience,   Daniel ventured to the finder space, creating  Pebblebee to help people track what matters   most to them. And Pebblebee is a device that  is very similar to the Apple Air Tag, just to   help people understand where we are. Daniel has  more than 30 patents, wow that's pretty cool,   in the trackable and finder market. Daniel holds a  Bachelor of Science in Computer Engineering and a  

Master of Science in Electrical Engineering from  the University of Washington, as well as an MBA   in finance from Seattle University. Daniel,  welcome to the show, it's great to have you here. Daniel Daoura 00:01:12 - 00:01:17 Thank you, Jeff. I really appreciate this very  exciting opportunity to be on your podcast today. Jeff Bullas 00:01:18 - 00:01:28 So Daniel, even though you have a,   quite a, sort of an American accent made  softer, you're actually from somewhere else.

Daniel Daoura 00:01:29 - 00:01:43 I am. I am from Beirut, Lebanon. So that is  just north of Israel and just south of Syria,   Turkey area on the Mediterranean  Ocean, Mediterranean Sea. Jeff Bullas 00:01:43 - 00:01:55 So what brought you to America? What  happened to get you to cross the ocean,   the Atlantic and find a life in America? Daniel Daoura 00:01:56 - 00:03:04 I guess in a nutshell, it's the war in Beirut,  you know, has had many wars over the years and   we needed a way to get out of the country so  we can follow a career path that would result   in being able to afford a family. So my father  planned that in advance and we came into the US,   I believe probably in the mid 1900s is when we  started coming in here. And my brother had been   here prior to that and I sort of followed the  engineering path just like my brother Marco.  

And, you know, came to the US, started  the University of Washington in ‘99 and   graduated from U-Dub and went on to help  Boeing in the military space. And so that   was likely the reason probably for  coming to the US because of the war. Jeff Bullas 00:03:05 - 00:03:19 Right. Yeah. So, what I find fascinating is that  in life we all want peace and quiet, but quite  

often the motivator to success and what drives  people is sometimes where life gets a bit tough. Daniel Daoura 00:03:20 - 00:05:05 Absolutely. And there was a saying, successful  entrepreneurs, they don't become successful   because it was easy, you know, you don't go after  the money, it's not about the money. I mean,   some people do. But, I think from my perspective,  at least my sort of feeling on this is that  

you go after something that is true to your heart  that is adding value in this world that makes you   excited to wake up every morning to go and fight  for what you believe in. And typically for me,   at least it's not the money. It's a lot more than  that because if it was just money and when you're,   you know, naked in a sea of sharks, right?  And they're coming after you and you're   getting shred to pieces, you're gonna give up  if it's just money. But if it's something that   means a lot to you, you're gonna continue to  fight and you're gonna persevere and that's   what's really gonna shine through and make you  a successful entrepreneur. So I think, you know,   the war and the trepidations that I had to  go through back when I was younger. And my,   maybe when I was, I mean, born  till I was about 13 years old,   it was very difficult times, but we had to  persevere otherwise you wouldn't be able   to survive. And so that taught me quite a bit and  it's not just me, it's everyone that went through  

that phase and it's not just Lebanon, you know,  I have to see lots of parts of the world is it   teaches you to persevere and to have determination  and basically go after what you truly believe in. Jeff Bullas 00:05:06 - 00:05:39 Yeah. And Lebanon's gone through some  tough times and more recently as well. And   so it hasn't got easier there really. And   so it's, and we talked about that earlier and I  have been to Beirut about 10 years ago and it's a   city of chaos but also beautiful pockets of beauty  and luxury. So it's a paradox actually in Beirut.

Daniel Daoura 00:05:40 - 00:07:13 It is. Yeah, it definitely is a paradox. It is  still in my opinion, one of the most beautiful   places to go in the world because it's not just  what you see, it's also what you eat, the food   there is, I'm obviously biased but Lebanese food  is the best, you know, it's just, it doesn't get   any better than this. There's so much  variety, if you're vegan, vegetarian or   you love meat. Everything is available and then  the sweets, you know, Baklava, Kunefe. I mean,  

there's just so many varieties of food and that's  just one aspect. People are just genuinely kind,   they always want to help. They're flavorful, you  know, there's just so much a great atmosphere   in Lebanon and then, of course, the beauty, the  geography is beautiful. You can ski and then go to   the ocean within half an hour, which is amazing.  Good weather, you know, and obviously they have   had quite a bit of difficulties over the last  few years. And the thing is, Lebanese people are,   they definitely have calluses and they're tough.  And even though this has been very difficult,  

they are adapting and they are improving  and I think in the next year or so,   we'll start seeing quite a bit of improvement  in progress. And obviously I'm talking from   thousands of miles away, but I think that's  at least my opinion and view of the topic. Jeff Bullas 00:07:13 - 00:07:31 Yeah, we hope so because when I was there,  I was certainly, the people were beautiful.  

I was really well looked after. I felt right  at home. And so the hosts were fantastic. So,   I'd love to go back but I think  maybe it's not quite the right time. Daniel Daoura 00:07:32 - 00:07:33 Soon, yes.

Jeff Bullas 00:07:34 - 00:07:51 Yeah. So let's wind back to where your  engineering focus. Where did that come   from? What was the inspiration to become  an engineer? Is it because it was already   in the family? Your brother said was in  engineering. What led you to engineering? Daniel Daoura 00:07:52 - 00:11:42 Yeah, I'm a problem solver, you know, I think  challenges, I've been through challenges   throughout my life, right? And as I mentioned  earlier, one big challenge, I've mentioned it   before on previous podcast is that when you're in  a bunker and you wanna know the news, you want to   hear what's going on out there, which areas are  getting affected, which supermarkets can I go to   just have supplies and food for the family. And  one thing that you need is TV. And over there,   as you know, bombs are falling from the sky. You  have no electricity sometimes for a period of two   or three weeks. And then you have to subscribe  to generators in the area or you have to have   your own generator just to have a little power. We  didn't have that luxury. So, we'd have to come up  

with our own concoction to make batteries, you  know, in the basement. And so we'd always, you   know, milk jugs, fill them up with acidic fluid  and having an anode and cathode being the copper,   the consumer electrons and you have batteries  for maybe 20 minutes of TV time, you know. So   that, you know, when you're presented with a  challenge, there's always a solution. If there's   a will, there's a way. And I think that's where  engineering kind of stuck with me because it's,   I just have an engineering mentality. And then  my brother came in to the US and went that path  

as well. And so it was just natural for me to  take on the computer science and electrical   engineering path. And so I think, you know, that's  really kind of how it all came about. And went to,   as I mentioned earlier, Boeing for phantom works  and essentially worked for military aircraft   communication systems worldwide, even Adelaide, as  I mentioned earlier in Australia for Wedge Tail.  

And that really got me into the software, hardware  modem, transmission medium type of communication   systems and leading teams in that realm. And it  was just natural for us to come up with a solution   for consumers because I was losing things, I was  playing hide and seek with my daughter with my   keys and, you know, I'd be late to work because  I couldn't find my keys and my business partner   at the time, Nick Pearson Franks, may he rest in  peace. He and I got together in 2011 or 2012 area.   That's when we started talking about the idea  and we came up with a solution for your keys and   then, you know, our neighbors and friends would  love this new solution because we'd handed out   the samples and, you know, fast forward, I mean,  2013 was great because we started preselling the   devices. Fast forward to today, we're partners  with Apple and Google and big giants in this  

tech space and play a key role in this space. And  we're very fortunate to be partners, very strong   partners with them and helping them with not  only deploying safe solutions but also helping   with the new protocols in regards to combating,  for example, unwanted tracking and rogue devices.   So I think it's just a culmination of a decade  plus of experience in this space and knowledge,   obviously, on the technical side of things  as well as having an MBA, which kind of helps   with the tools that you need to start a business  that helps, doesn't really help. I mean, helped,   I think experience really helped me and that  kind of got us together and to create Pebblebee,   you know, with the vision to deliver a peace of  mind for tracking important things in your life.

Jeff Bullas 00:11:43 - 00:11:53 So let's go back to the inspiration  for it. So you, was it the personal   problems you had because you had a bad  memory and forgot where your keys were? Daniel Daoura 00:11:54 - 00:13:33 Well, I, you know, I don't know about bad memory.  It's more about having, you know, maybe that is   the case. It's really about chaos. It's about  being a parent and having other priorities and   constantly changing priorities, focusing on work  and life, personal life and running around and,   you know, ultimately, even though you, most of the  time you lose your keys, you'll eventually find   them, it just might cost you a few hours, maybe  a few days. And that's what I, but that's what   we're trying to remove, right? And so I'll give  you actually a very good example that happened   recently to me. I was clipping my tree and my, I  have a bunch of fruit trees on my property. And  

so, you know, now there's the time to start  pruning. And so I'm pruning and I put it in,   you know, my pocket in my side pocket and I'm, you  know, carrying all the branches and everything and   chucking them on the side of my property and all  of a sudden I lost my pruning, pruners, you know,   and I couldn't find them. I spent hours because  I didn't wanna have to go to the store and it's   like my whole day. And so now I'm starting to  think maybe I should put them on my pruners,   you know, or even better yet build it into the  pruners. So I think it's really about just having,  

technology is there, it is capable and we can  do it and we have done it. So why not improve   our lives by, you know, making it help our lives  to basically save time and have peace of mind. Jeff Bullas 00:13:34 - 00:14:21 Yeah, exactly. So, I actually bought some  Air Tags about a year ago actually, which is   basically a device tracking, you know, tag and I  did it because the airlines coming back online,   the luggage tracking weird horror stories  of people losing their luggage. And I  

remember one story that someone went to  an airline, stood at the desk and going,   where's my luggage? You've lost it. They go,  we don't know, sir, we'll find it out for you.   And he, because he was, what he'd done though,  he had put Apple Air Tag in his bag and he said,   well, I can tell you exactly where  it is. It's in that room behind you. Daniel Daoura 00:14:21 - 00:15:10 It's definitely getting quite a bit of press,  you know, traveling and being able to track your   luggage. It's not just for tracking your  luggage that I see quite a bit of value,   it's also shipments. It's interesting.  If you're willing to sacrifice, you know,  

one or two of your devices, obviously,  I have quite a bit in my possession. So,   when I'm shipping to China or to Poland  or to Norway or anywhere in South America,   because we have employees across the globe.  I'm always including one of those devices   and then when they ship back to me, they  include the same device. So I can track it  

quite accurately through the whole chain. And  so it's definitely quite useful technology. Jeff Bullas 00:15:10 - 00:15:50 Oh yeah, I think it's great. I walk away from the  car and it's in one of my bags. So I actually use   it to put it into my man bag so I know  where my man bag is. I haven't put one   in my car keys yet because I generally don't  lose them. And I've even thought of putting   one in my car. So if someone steals it, I can  tell the police where it is. So you started,  

did you start Pebblebee the device, you  know, tracker. Did you start that? You   said that you started before Apple came  up with the Air Tag? Is that correct? Daniel Daoura 00:15:51 - 00:16:30 So yeah, we, yeah, we found  it probably Pebblebee in 2013,   officially, we started it a couple of years  before that. But really just to create a   universal tracking platform that would ultimately  seamlessly work with your platform that you're   used to. But really it does work across all  platforms including IOS and Android devices.  

And I think from the beginning, we've  always focused on safe and easy to use   tracking systems for all consumers. We are  now going into enterprise as well and embedded   such as skis, golf, bikes and then of course,  enterprises as well on a more of a B2B model. Jeff Bullas 00:16:30 - 00:16:57 Right. So obviously with your satellite  tracking and, you know, military assets and   everything else and in Boeing. So you're  saying, well, it would be good to track,   you know, stuff, you know, important stuff. So  what do you use it? Is it before, so the app,   so we, you do, you need to download an  app as part of the Pebblebee device? Daniel Daoura 00:16:58 - 00:18:09 That is one way to interact with the device,  correct. So it depends on which network you're  

using. If you're using the Apple Find My Network,  then it comes built in to your iPhone IOS or iPad.   And that particular app will allow you to pair  with that device that essentially start it, you   know, in terms of pairing it to your account and  then you can use for example, find my online on   a web browser if you want to find your devices  because it does piggy back on the network. So   whoever is walking by with an iPhone will pick up  that signal and report it to the cloud. It's all   safe and secure encrypted, but only the owner will  be able to see that information. Same thing works   with Google and Pebblebee. So it's just different  sizes of networks, different platforms, different  

ways of interacting with it. And then when you're  talking with enterprise solutions, that's also a   little bit different. It could be a gateway, a  Wi-Fi gateway, cellular LTE gateway, et cetera. Jeff Bullas 00:18:10 - 00:18:30 So the networks you tap into, they must be  multiple. So you've got the cellular networks,  

you've got Wi-Fi networks   and then you got, I'm trying to make it  as simple for me as possible. I'm just,   you know, I'm not an engineer. So, and then you  got the satellite networks. Do you use all three? Daniel Daoura 00:18:31 - 00:21:21 Well, we can, depends on the product. So if you're  looking for a simple sort of insurance policy,   let's say product that does not require a  subscription on a monthly basis, does not   consume extraneous amount of power. Then this is  the bluetooth, BLE, Bluetooth Low Energy product   that you'd be using. For example, I put it on my  dog because I feel that in case my dog leaves the   vicinity of my home, I can have some form of  being able to track where my dog is if someone   is nearby with their phone. Now, that is not the  best solution because I would panic and I would  

say where's my dog? And I need to know right now  where my dog is, but now I'm dependent on someone   walking by to pick up that signal versus if  you had LTE. And as a fallback being LTE,   then you can control and command that device at  any time and you can receive those updates at   any time. We do have a product called Profound and  that is LTE based subscription product and there's   also consumer based, of course, we can also use it  for enterprise. But the idea is that whenever my  

dog leaves the vicinity of the geo fence or the  virtual fence around my home, it activates LTE.   And then I get a notification that my dog left  and I can track them live. I can see them live   exactly where they are through GPS, which is also  not on our bluetooth devices. And GPS is also a   different form of communication. It's through the  satellites in terms of getting a location fixed.   And then there's another also form and let's say  you're backpacking and hiking in the woods and   there is no LTE, there is a new standard that,  it's not a standard yet, but they are proposing   a standard and I likely, I think it will happen  next year where you can connect to low Earth orbit   satellites that will work with your existing  narrow band IOT antenna, which is also in our   product so that it could fall back onto satellite  and communicate over satellite to get a location   and data as opposed to LTE if it doesn't exist. So  there are definitely several forms and of course,   there's also Laura. Laura, which is another form  sidewalk uses, for example, which is Amazon based  

network very, very effective. And so there's just  a several forms of transmission mediums and it   really just depends on the application you're  going for, how much power you can fit in that   small form factor, how much power is it going to  consume and then how active do you want it to be? Jeff Bullas 00:21:22 - 00:21:51 Yeah. So you must have to navigate a  whole rainbow kaleidoscope of different   networks to work out which device  would work with what network and so.   And that would have come from your Boeing  background obviously. So, is that space,   the communications networks, is that evolving  rapidly or is it sort of relatively stable still? Daniel Daoura 00:21:51 - 00:22:40 I would say it's stable but it is still evolving  rapidly, but it is stable and it's very effective.  

But I know that it's gonna continue to improve  over time whether it's best in class energy   consumption, so very low energy consumption in  terms having smaller battery size, smaller device   that can still work over LTE cellular. And we're  already there. We're seeing numbers that are quite   low to where cellular is even less power hungry  than Wi-FI in certain cases. So that's happening,   bluetooth is starting to improve. Now, you have  bluetooth point-to-point where you're getting 2000   ft of range. In some cases, up to 2000,  I would say, in fact, our products work. Jeff Bullas 00:22:40 - 00:22:43 Bluetooth only works at 20  ft normally, is that correct? Daniel Daoura 00:22:44 - 00:23:29 It depends on the application. I've been able to  connect to my device through an iPhone or a Google  

Pixel, for example, Pro 7 that I'm using that at  1500 ft with our devices. Now, it has to be a line   of sight, you know, it happened to be raining  that day. So it's still pretty impressive how it   worked that far. Now, yeah, if you have people,  human bodies moving around, walls, you know,   you're typically, you're gonna see three to 400  ft, maybe, maybe 500 up to 500, we say up to 500.   So yeah, it does depend, it's not like LTE,  right? Where it goes to a cell tower and then   the tower is essentially distributing that  information to the networks. It's different. Jeff Bullas 00:23:30 - 00:24:14 So what I find fascinating about technology is  quite often an invention is the intersection   of multiple technologies, the enablement of an  invention. So if you're just thinking about it,  

the tracker having a trackable  device requires satellite, Wi-Fi,   GPS, well, cellular networks, bluetooth and it  requires a phone, a smartphone, for example.   Then it requires battery technology  that is actually light and easy and   rechargeable, which is one of your different  differentiators. So, people sort of say, well,   that device is just a technology, it really is an  intersection of multiple technologies, isn't it? Daniel Daoura 00:24:15 - 00:26:26 It is. And honestly, we take things for granted  because they just work and they have been working.  

And I mean, this is just the evolution of humanity  because we just built something based on what our   ancestors built, right? And it's just, but it's  evolving at an exponential rate to where it's too   much to think about all of this, all these  advancements and everything, right? We need   to focus on what we can add value, what we can  improve on but this foundation, I'll give you an   example. We're the only company in the world today  that can have both IOS Find My and as well as   switchable spew, as well as Google Find My Device  in the same product using the same architecture of   memory. And that is a very difficult challenge to  solve because you have to re-architect the entire   ecosystem of that protocol to basically have  both live in there. In fact, it's not just both,   it's also the Pebblebee protocol living in  there. And that is sort of where you start   fine tuning and improving your solution, which  directly translate into benefits. Because if   you think about it, if you have a switch spew,  you're now having a unified platform capability.  

So it seamlessly integrates with either, you  know, Pebblebee, Apple or Google. It offers   users unparalleled choice if you can pick your  own platform, allowing them to select, you know,   based on their preferences. And then you have the  operational efficiency when you talk about retail,   you know, drastically reducing overhead and  inventory challenges, eliminating the need for   multiple versions of the product, you know,  while catering to different platforms. And   so I think it's just a matter of, you know, we  take all of this technology for granted but not   really. We recognize it and we take that into  consideration, we start focusing on what else  

can we improve. Now, once we've improved this,  we're gonna move on to the next topic, right?   And that's just evolution, right? The exponential  evolution, especially with technology recently. Jeff Bullas 00:26:26 - 00:26:31 Yeah. So is the product waterproof as well? Daniel Daoura 00:26:32 - 00:27:10 I would say it’s water resistant. It depends.  So the Found is waterproof. The other bluetooth   products are water resistant because of  the recharge ability. Now we have some new   exciting developments that are underway for  2024. I'll just stay tuned to that. But yes,  

right now we say it's water resistant.  We haven't really had any issues really   because you put it in your wallet, you  put it on your keys. We've never really   had issues unless someone puts in their  washer, you know, washing machine and I   haven't done that yet but I'm sure I will  someday. So, you know, let's not jinx it.

Jeff Bullas 00:27:10 - 00:27:19 So can you sum up what makes  the Pebblebee trackable device   different to Apple's Air Tag? Can you  tell us what are the major differences? Daniel Daoura 00:27:20 - 00:29:17 Yes. It is rechargeable. So, within 30 minutes  or so, you have full recharge ability for the   most part for up to a year of use. It has  LEDs that actually are very useful in telling   you the battery charge level, it changes from  green to yellow to red and in between, it also   blinks when you're trying to pair or when you're  trying to find. So in the dark, you'll be able   to locate your device even though you can hear  it, but you can't see and pinpoint where it is.  

And it has the, for example, the clip, a  built-in loop for attaching to your keys,   as opposed to Air Tag, you do have to buy an  attachment that's an extra, you know, $30 expense.   It also has, obviously it works with  both like I mentioned Apple and Google.   And then it's louder, quite considerably louder  than the Air Tag. And it also has better range,   we say up to 500 ft because we've confirmed that  it has a longer range, further range than the Air   Tag. So those are some of the things and then,  of course, let's not forget form factors. We do   have the card which is a very thin form factor  that goes into your wallet and we have the tag,   the Pebblebee Tag, which we've released for  Android only. That’s on pre-order today. And it   will become available this fall for Apple Find My  as well. And the Air Tag sorry, the Pebblebee Tag,  

you can affix to your remote control for  example or it's great for pet accessories,   I would say like the leash or your dog's  collar or something like that. My kids take   off my dog's collar on a daily basis because  they like to pet our dog without a collar on   it. And we always lose the dog collar.  So we have several of them. And finally,   now I'm putting an air or a Pebblebee tag  on it and I can easily track it and find it. Jeff Bullas 00:29:17 - 00:29:21 It's very cool. So, what's the  price point compared to Apple Tags? Daniel Daoura 00:29:22 - 00:29:38 We're comparable. Although if  you take into consideration   that you don't need to have the  accessory, attachment accessory,   we're a lot less expensive. It's 29.99  for either product, all three of them.

Jeff Bullas 00:29:39 - 00:29:49 So let's talk a little bit about  enterprise. So you're moving into   the enterprise space. So that  must be a huge market for you. Daniel Daoura 00:29:50 - 00:32:13 It is a very large market and it's very exciting.  It's new territory for us. We've dabbled in it in  

the past, but we're definitely going strong  since last year. The company's enterprise   strategy is to embed Pebblebee, basically insight  of sporting goods like equipment, skis, golf bags,   travel bags and many other markets. And an example  of that is we've partnered with sports brands like   the Peak Ski company, which is by Bodie Miller and  Bozeman Montana, and then also Henry Griffiths,   which is in Idaho, golf clubs. Really demonstrates  the versatility of our tracking platform and  

capability of not only providing that, what I call  soft benefits is essentially all the features you   see on your phone and being able to track but also  the hardware. So essentially have an extendable   and expandable product that goes inside of a club,  for example, or a bike handle or a ski. I mean,   imagine all the difficult, challenging innovation  pieces that have to go into putting into a ski.   Not only does it have to be waterproof, it has to  be shockproof, it has to be extremely thin. So it  

doesn't compromise the rigidity of the ski and the  flex of the ski, right? The effectiveness of being   a very truly pro ski, you know, by Peak Ski,  for example, by Bodie Miller. So I think those   are some of the challenges we're overcoming and  then this is kind of a, I would say, B2B2C play   that we've mentioned. And then there's, of course,  it's strictly enterprise. So car lots, you know,   tracking car keys, for example, on the lot or for  enterprise in terms of airline industry, we are   working on that as well. I can't say specifics,  but we will probably shed some more light on that   later in the next few months. And then there's  other capabilities that anything that a product   has. For example, a battery can also be trackable.  So we're working on that with larger companies and  

it's very exciting that we'll probably bring some  more news to the public in the next few months. Jeff Bullas 00:32:13 - 00:32:17 So the market size must be in the  billions and billions of dollars. Daniel Daoura 00:32:18 - 00:32:44 It is. $4 billion industry. It's a very large  industry and the compounded annual growth rate   on that is about 25%. And we've seen 30% when  you talk about consumers strictly, I mean,  

if you just look at Air Tags, it's really  growing fast and it continues to grow fast,   surpassing expectations. So it is a very  large market and it's gonna continue to grow. Jeff Bullas 00:32:44 - 00:32:49 So the Apple Air Tag coming on  the market would have helped   you rather than hindered you. Is that correct? Daniel Daoura 00:32:50 - 00:34:51 Oh, yeah, absolutely. I mean, it used to be good  and now it's great because when you talk about   satellite, LTE, bluetooth, Wi-Fi, et cetera.  The network is also another, I would say a   vertical or a piece of the puzzle. The network  is very strong when it comes to Apple or Google,  

you have billions of users, you know, using  phones, specifically either iPhone or Android.   And that is a feature that is a very important  feature that translates directly to a benefit.   And that benefit is if your lost item is  anywhere, not within your vicinity of,   let's say 100 ft if it's Air Tag or 500 ft if  it was Pebblebee, then that's when it kicks in.   That benefit kicks in when your devices or  your product or item, whatever it is you're   tracking is outside your range. And although  I would say it's true that 90% of the time,   if you're talking about a consumer, use case,  it's gonna be either at home, in your car, at your   friend's house, et cetera. So you'll be able to  within range, be able to track it, but it's that   10%. That is the biggest value because it's just  like insurance, you know, I don't have insurance.  

I don't pay for insurance for my auto insurance or  my home insurance because I'm planning to use it   every day, right? I'm planning to never use it.  I don't ever want to use it, right? But in case   I have to, it's gonna work, right? And so, and  that benefit I think is a very, very large benefit   that comes into play when I think about which  product should I buy, right? And so that's when   Apple came into the market, it really amplified  the benefit. And now Google is in the market as   well or they'll be launching their FMD solution  soon. And that's great. That's great news. Jeff Bullas 00:34:51 - 00:34:54 So, who's coming to the market? Is Google are or? Daniel Daoura 00:34:55 - 00:36:13 Google. Yes, they announced that Google  I/O in May that in partnership with  

Pebblebee will be releasing a product.  We have sort of paused that as of July   because really it's about safety and I think  it's extremely important to emphasize that   since Apple came in and now Google is in that  space, it has become the most safe product on   the market when it comes to tracking because you  could also buy a cellular device today. And let's   say you're stocking or whatever it is. Basically,  it's a rogue device that is, has been placed in   your car. I can't find that device because if  it's on an independent network, if it's cellular,   I can't find it. But because of this new safety  protocol, you know, with Apple and Google that   we've worked together on, it's become the safest  network because if it works to be able to track   my device somewhere else, it also works to tell  that person that they're being tracked if it was   not near by the owner and it's moving, right?  So it's extremely safe and that's why we put a   pause on it, but we'll be launching with Google  very soon. I would say over the next few months.

Jeff Bullas 00:36:13 - 00:36:20 I guess in other words, you very, very  focused on privacy as well to make sure that. Daniel Daoura 00:36:20 - 00:36:33 Hundred percent. Exactly bad actors can't track  you. Yeah, exactly. And you'll be notified,   you can disable the device, take it to the local  authorities and they can find who it is as well. Jeff Bullas 00:36:33 - 00:36:41 Alright, cool. So, I am curious  about one thing. How do you,   if you embedded device, how do  you charge it? How do you like? Daniel Daoura 00:36:41 - 00:37:44 That’s one of the challenges. Yeah. And so, you  have to work with the form factor. For example,  

I'll give you an example of the ski.  It has to be waterproof and it doesn't,   you can't plug something in. So it's wireless,  it's wireless charging, just like your phone,   wirelessly charges with key charging. There's  a wireless contact but not pin contact. It's   just you bring your charger over your ski and it  charges and you have a full year or full season,   I should say of functionality there and  benefit. And if it's a golf, you know,   there's a little hole at the butt of your  grip golf club. And that whole purpose is  

to allow air to escape as you're sliding the  grip into the club. And that hole is a way to   be able to charge your device as well. So we  have a little 2.5 millimeter connector that   essentially inserts into the butt of the club and  charges it and you're good for an entire season,   which is typically six months, unless  you live in Arizona, then it's 12 months. Jeff Bullas 00:37:45 - 00:37:53 Very cool. So, what's the size  of your team now? Like you've,   obviously it was just you  and your original founder so.

Daniel Daoura 00:37:53 - 00:38:15 Yeah, we're approximately 30 people now and  we're small but mighty obviously playing with,   you know, big roles with large  companies like Apple and Google   and others. But we're a very efficient  and nimble team and we like it that   way and it's a small community and  we're very effective at what we do. Jeff Bullas 00:38:16 - 00:38:24 That's cool. And do you work virtually? Is it a  virtual team or you have an office and warehouse?

Daniel Daoura 00:38:24 - 00:38:42 We do, we have two offices. We have warehouses  as well. But for the most part, ever since COVID,   we've been very effective in taking advantage  of working remotely, but obviously, sometimes   we have to go into the office, right? And we want  to, but yeah, for the most part, we're virtual. Jeff Bullas 00:38:42 - 00:39:01 Right. Cool. So, one last question, Daniel, what  brings Daniel Joy? Whether it's in business or in   life generally. I asked you this before we hit  the record button, but what brings Daniel Joy?

Daniel Daoura 00:39:02 - 00:40:50 And that really is something that  I combat with on a daily basis,   Jeff. It's philosophical. It really kind of goes  back to your true core because again, I mentioned   this earlier. What is it that sort of keeps you  up at night? What is it that when you go to bed,   you close your eyes you think about and when you  wake up in the morning, that's the first thing   you think about. That's really what brings me joy.  Obviously, I love my family to death and my kids,   my daughters and my wife, they're everything to  me. But there's something about, you know, what   keeps you going, that little engine, you know,  that's just, you know, keeping your heart going,   right? And your mind, that's just keeping your  blood flowing and that's that to me, it's adding   value in this world. I want to make sure that  whatever I do every day, I'm always ethical kind,   but also effective in this world and adding value,  whether it's through our employees, our team   helping them through their career, helping them so  much that they want to look outside the team for   other opportunities, but treating them so well  that they don't wanna leave, right? And to me,   that's adding value for individuals, for people  that is also our technology and our features that   are bringing into this world. We're adding  value to people to give them peace of mind,  

be able to save that 30 minutes and not  being late to your meeting. And so for me,   it's really about adding value in this world  because we're all gonna leave this world   someday, you never know when your  clock is gonna be up. And so really,   it's every day trying to live by that motto  and really try to continue to be very ethical,   kind like people and adding value because when  you're gone, at least you have that, you know. Jeff Bullas 00:40:50 - 00:41:33 Yeah, I think it's great that basically you're  trying to help the world in humanity and solving   a simple but complex problem which is making sure  that the things they value are trackable, which   is great. So, and I, that makes me think on a  Japanese term for purpose, which is called Ikigai,   which you might have heard of. Ikigai is the  intersection of what you love doing, what you're  

great at, what your experience is. What will, what  does the world need and what will the world pay   you for? And at the core of that Ikigai and guess  what you're doing all of those which is fantastic. Daniel Daoura 00:41:34 - 00:41:39 Yeah. Thank you, Jeff. I'm very fortunate  to be in the position I am today. Jeff Bullas 00:41:39 - 00:41:46 Yeah. But I think being grateful every day is very   important because sometimes we get lost  in the noise and chaos of life, don't we? Daniel Daoura 00:41:47 - 00:41:54 Exactly. Every day. Hello? Did I lose you?

Jeff Bullas 00:41:55 - 00:41:57 We lost. I think we lost each  other a little bit there. Daniel Daoura 00:41:58 - 00:41:59 I got you back. Jeff Bullas 00:42:00 - 00:42:33 So I think, yes, being grateful. And I think  you're most very grateful to be able to   thrive in the USA after escaping a  war zone. And it's made you tougher,  

it's made you resilient and you've persevered and  that is to be admired. And thank you very much   Daniel for sharing your story. It's been  fabulous and I have loved hearing it and   you sharing it with the world. Thank you  very much. It's been an absolute pleasure. Daniel Daoura 00:42:34 - 00:43:04 Thank you so much, Jeff. And I would say, you  know, several exciting developments that are  

continuing to come to Pebblebee and to market in  2024 and to stay tuned with any updates, just you   can follow our company news on the usual social  media platforms like Instagram and LinkedIn. And   you can also try to connect with me on LinkedIn.  You can look me up as Daniel Daoura. I'm the   only one on LinkedIn. Again, really appreciate  this opportunity and thank you so much, Jeff.

Jeff Bullas 00:43:05 - 00:43:07 Thanks Daniel. It's been an absolute pleasure.

2023-10-27 06:33

Show Video

Other news