Social Media - with Blessing

someone I would consider to be a great uh a great communicator and at the same time someone that's passionate about when it comes to content when it comes to writing as well as when it comes to social media right currently she's uh she's a product manager and a teams and content creators and work where she also uses her skill to develop products um create engaging and informative content as well as she's also the one of the social media managers for the shelter where she's gone he was in a respite is to build and manage uh the strong online presence for the company so uh today she would be today should be um fully with us and please uh esta and Sabu this session is not generally around for you so uh ask the questions we need to and yeah so I'm going to be leaving the floor I don't know if the snappinger is ready for us I'm gonna be giving out the floor now I am ready for you guys wow thank you very much so uh the floor is all yours all right guys thank you so much Emmanuel what's that introduction I didn't even thought I was going to get that fly I was really nice thank you very much and good morning guys good morning bisola James Esther moving and Emmanuel thank you for having me so quickly let me share my slide I have a slide sure right okay yep I can oh right there very good so let's start so I didn't know I was going to get a wonderful introduction so I did my home free introduction so basically my name is Blessing and Olaf you know um I'm a communication person now inviter and a product manager so among these rules my heart beats a little faster for communication I love communication that's why it takes the top spots in my passion list I currently work for Andy Walker a tech startup as their product manager and Asda content writer the one your um your CEO did was better I like it also let's let's carry on so social media towards social media I think everybody knows everybody at least everybody's is in at least one social media social media platform if it's not Facebook it's Instagram if it's not Instagram is um LinkedIn I can start LinkedIn social media platform too if it's not LinkedIn it's Twitter or at least in one and some of us are in everything we're even looking for more to join so social media refers to online platforms and websites that enable individuals and communicate communities to create share and interact with content which we know in social media content is the most important thing because without content you're not selling without content you're not communicating so basically content is like the name given to what you communicate to the public Pages skit be it education beats and information bit news tricks whatever you take outside to the general public through the media is your content and that is the most important thing Right Moving ahead so what purpose does social media serve for kigawa Wonder awareness so we know that um one of the main reasons for Keiko being on social media platforms is to bring the company to light to let people know about Kagawa so apart from people that know two words of mouth that is a company called kigawa a time management company a event management company the social media social media helps to bring it to the public an easier way encode to bring it to the public so brand awareness people can know what is what is all about next reason is cons customer engagement right so if Kagawa is not in the public there won't be customer engagement it is not a um it's not a physical shop we don't have a physical place that we see that okay we find the engagement this is what they do but not a result like you're selling it's not a supermarket you get it's not Supermarket where you come to buy Goods in physical um terms this is an online company this is a software this is a platform so where do you get your engagement where do you get your customers from basically online she gets where will your customer see you is online so that's the purpose for social media for Giga another purpose is competitive analysis so you have competitors out there competitors also know the value of the media and so they have their company on the media so the world can see them not just Nigeria all over the world globally so because of that it helps to know what your competitors are doing what are they on about what new event are they hosting where are they um presenting at who are they sponsoring helps you to know this so that you can also be um on the edge you get so it exposes your competitors let's use that word the same way that kigawa will be in the light and then there we you guys will also have competitors and then you'll be like a footprint for your coming competitors and they'll be like okay what's up kigawa done what are they doing right now can we meet up to what they are doing can we um go beyond what they are doing how do we get to what they're doing do you get so competitive analysis it helps too so we know what your competitors are doing how to add to that place and how to go above them and final Point here marketing and promotion you get so like everything that we said from number one to three is adding to marketing is adding to promoting the company is adding to selling Kagawa right so basically social media sells your company depending on the contents that you put out there depending on the information that you communicate to the public so communication communication is the process of exchanging information ideas thoughts and emotions between individuals or groups effective communication involves not only transmitting information but also ensuring that it is understood by the recipient in the intended manner it encompasses active listening clear Express expression and the ability to interpret and respond appropriately to the message received so if you communicate if not let me know if you use the word communication if you talk or you try to deliver a message or a presentation on information and the people you are presented to are not understanding what you are saying you are not communicating that's why Communication in every regard is really really really really really important how do you communicate these things are the things you need to put in your mind how do you speak to this what who are your target audience what are the age going if I'm talking to five-year-olds about communication now I would use a different approach I may use tools I may use um illustrations about how their mummy and daddy talks to them or how their teacher talks to them or how they relate to their peers so that they can understand because if they do not understand there is no effective communication so however you communicate to your audience whoever your audience is so there's a lot of things that you need to put in place before you communicate who are our target audience what do they like what what are the things that they've engaged in so your research is one thing you do what are the things that they've engaged in what are the things that they would like to see what are the things that they would like us to talk to them about okay yes we uh this is what we do this is what we are based on how can we communicate our values how can we communicate our missions our goals are coming communicate this to our target audience why so that they can understand because that is the only way you are actually communicating with them so there are a lot of themes that you need to put in place before you communicate so yeah I have a good complication in two places so communication to the public and communication with the public so communication to the public are planned social media content that goes out to the public so are basically pre-scheduled content meaning it has taken it has gone through the patch of being planned being um put in a shade so guess what we're going to talk about today is what we're going to put out today this is what we're going to give to our customers our audience today this is what we're going to feed them with it is planned did you get that is communication to the public and communication with the public their own planned content basically content that we make as we go you get and one one example I put here is response to comments because you don't plan it most of the time you get not just coming through so um through um social media in terms of um writing also comments when you guys have like Instagram live and then people are asking questions and you have to like give feedback immediately when people are asking you about your product or social media and you're responding even if you've maybe planned the response before you they will sit down there that they will still be like targeting you and sending more messages like okay I don't get this what your company do here and you need to respond as fast as possible so that you do not lose that customer because you do not know if that customer just decided to dedicate five minutes to Kagawa okay I've heard about kigawa before all right what do kigawa do and they go about to search about you go oh wow they can provide the service that I want but they are bought in it how do I communicate with these people I need to get some answers and so they enter your DMs or to send you a message or they even give you a phone call and say Okay blah blah blah blah blah so you need to be able to respond appropriately professionally as fast as you can sometimes you do not have the time to pause and be like okay let me go ask my age today my MD or sorry my CEO or let me go and ask this people let me go and ask the dictionary or let me ask gbt if you don't have that time it is as you go so basically you need to know what you're talking about how you're going to respond to these people so you have to do your research you have to do your diving into your company itself you have to know kekawa like no kigawa as a social media Handler you have to know going further so communication to the public so things to consider while planning your content the Brand's value the brand value what is the brand all about one of the things that I can engage in that will build the Brand's value and not bring it down you don't want to push our content out there that is not in alignment with the brand take for instance I am so I'm part of the people managing my church um touch um social media account so imagine just imagine that picture is in your mind that when posting something on our page let's say View and I use um davido's um free and I use this song as the um Instagram view audio like come on come on how how does it relate do you get that that may seem absurd because I'm using a question um account and using circular music that may seem absurd like and it's too far it's same thing with even your company too if you push out content that is not the brands that it does not allow aligned with kigawa you want to push out content that people know you for that people will see you and say that yes this is what kigawa is all about and if they see this content they'll know that okay yes kigawa is all about this do you understand so whatever content that you want your company to stand for is what you should push out there you don't want to be putting things that make people question is this a time management company this is an event management company or something that you don't want to confuse them like we said about communication if your customers are not understanding what you're doing you're not communicating if they're not getting it you're not communicating so you want to send signals that are lying we can go on so first is your bonds value whenever you guys are creating your content think about the brand think about Kagawa think about you get so now your target audience who are the people you are communicating with who are the people you are throwing out this content with too it will determine how you plan your content it's retirement the type of things you put out the determine the type of um what they call these things you'll tell me the type of um new new trend yet the trend you're going to jump on not every Trend you jump on you don't jump on every Trend you understand so if you determine the type of trend that you jump on it determine the type of things that you communicate out there is determine Giga so because of your target audience you know what to because you want to engage them if your target audience are 60 let's say 60 to 70 let's say old people and you're putting things that young stars are all about they will not get the sub because all people nowadays they do some of them don't even align with what the young people are doing now like there are some most of them are up they're all against it you generation of nowadays what they do with your life is what people are doing this what so you can't push out content that promote things like that they will not listen they will not even view it but if you are your target audience are the Youth of nowadays or the youth to let's say 50 years or 40 something year because some 50 years at EP nowadays you know the kind of things you want to be pushing out there you know how you want to communicate your country no matter how professional you want to be or no matter how um serious your content is knowing your target audience will know how you can communicate that the next point is the purpose of the communication why are you communicating is it for awareness for education for engagement for invitation why are you communicating that's also essential I remember um when I was working for a social media company and we have to like when I'm creating content calendars I have to like put it there like hashtag for awareness or for education for engagement for invitation just to like guide my um creativity or guide my thinking strategy trigger so when you're creating your content also you have to think about it why are we communicating this what well for what purpose am I sending this sending this as a post is it fine telling this as a real is it fine should I even do a video with this will it get more engagement so knowing the purpose of your communication also matters and also guys your hashtag also yes I remember when I use hashtag for this I don't forget that yes so it guides your hashtag the kind of hashtag you're going to put the purpose of the communication guides that next point is challenge your post into right so um Instagram Facebook LinkedIn Twitter like the first before I mentioned up the different contents really I collect to post what I post on Instagram on Facebook even they've made it easy for it to be in sync you get having to put um things together that you can send Facebook and send Instagram and simple and they've made that easy but I may not be able to post what I post on Instagram on LinkedIn and even if I post the image I post on Instagram on LinkedIn the content in LinkedIn is going to be a little bit more lengthy compared to Instagram Instagram may be caption of it before lines okay fantastic LinkedIn terms like they like they tend to like professional stories to just like stories so you can like like put more stories so knowing the channel you're posting to determine the type of content or the type of um yeah content be visual or writing that you put out there like Twitter now you have it you have limited words so what do I post on Twitter what caption should I put on Twitter this same caption I put on Instagram I'll put on Twitter do I just put do you get so knowing the channel that you are posting to also determine the contents you are pushing out or the level of content you're pushing up and the final Point here is our puppet was to use in your content be it a caption or design info or article so whatever content to the so if you're even if you are doing it even for a caption if it's a design um what's called design info so if we are creating a design the information the content that you put there you have to use your appropriate words or when you're writing an article for your blog the words that you use are important you don't want to use words that are insulting you don't want to use words that devalue people you don't want to use insultable like I said think about the Brand's value think really hard about the bronze value will this team bring the the brand down or really update the bank so you have to be careful with your words because some people can you can push it out as very as a very clear-minded person not really having anything here in mind but some people might read whatever you post and find offense with it no matter what you want to do be neutral she gets it should not be religion based it should not be so they don't feel like you're attacking them it shouldn't be racist based so people don't feel like you're attacking to you that is one of the major things you need to be careful with your words be it a caption be what you put on your design or be it when you write an article do you get and also one more point I didn't put here is your hand your hashtags but you don't want to put hashtags that are not in line with what you post all in the name of it trending I cannot put a content about um what's it called about let's just see um event management how how step by step ways to guide your events management so you're telling me from signing up to kigawa through my events being completed that kind of vibe and then you now putting hashtag of this Davido song free in it and I'm wondering what is the song free what is he doing there you get you don't want to use hashtag because it's trending at that point you know that is going to Trend you don't want to use hashtags that are not in line with your content so let's another illustration let's say that you put a Content about steps to step of how of your events from using Kagawa to the variant unless it's a view and the real the song that you use was free davido's song and good you can put hashtag free you can put hashtag Davido what I mean so it's now it's it that two different things one putting a content and using the song and putting hashtag do you get even gives him credit based to let them know that he's owner of the song that kind of vibe but if you're not putting anything in line with that at all it's not you don't you didn't use the song as a view it's a normal post like car sales and then you are using is hashtag for what what are you putting the video therefore what I do putting his song therefore trigger so you have to be careful with that so the next one communication with the public now this is the one that is very delicate and you need to be careful about because you do not know who you are talking with mind me to say they are really really strange people on social media there are people who their main motive is just too cost chaos like no idea they are there to just cause chaos like I'm I sometimes I look at some post and I see some comments I'm like how does this go in line with what was posted like they just want to find trouble and so you need to be ready for troublemakers you need to be ready okay so things to consider while responding to the public one every conversation should be about kigawa what I mean is that we can start a conversation about kigawa what kigawa is all about and things discussion can just go all the way and you may just get carried away and they may be you are the the discussion enter a a spot and then you're talking more about the sport and you're not talking about kigawa anymore because maybe you guys are now in line sports like you guys are maybe you now realize that based on your explanation to that person you had to use sports do you get let's just say that you have to use football you have to use Ronaldo you have to use Messi to let the customer understand the new feature or understand what you're trying to communicate but then you get carried when you guys are talking about sports are not no longer about Kagawa no every conversation you start with you end with you girl it should go all around working hours all about and not even in that light also in the light of maybe arguments arguments come in please the the um the customer is not being reasonable and it's getting your nerves and that conversation would not end in kigawa if you do if you're not humble enough to stop the argument before it even starts let me use it like that it will not end in kigawa at all it will end in over the phone fist fights I've seen I've seen issues like that it's no longer kigawa again it is not personal GK because the customer is maybe eating spots that they're not meant to eat and I'm saying this because I've seen customers tend to like the finance department I'm not even talking about social media now because maybe they have like a a personal relationship with that Finance person so when things are not working for the company they can allow that one and be like this thing is not working what's going on I don't is that is not a job but because she represents the company she can like tell tell him that oh this is not how it is this is how it is but it becomes personal because it tends to like want to it's more aggravated towards her because she represents the company and then it's just getting to know so what I'm saying that they are customers that are going to be like that no matter what it ends with next point the company's account is not personal account so response should be professional so yes in line with the first point but don't be going there talking about sports don't be going there talking about football if it's used as an illustration let's be clear that it's used as an illustration it is not personal account it is a professional account and this also brings me to the explanation that if you're managing um whoever is managing kagawa's account you also have your personal account so you need to be careful about what you like okay get our account to be certain that it is not your account careful about who you follow on kigawa's account because it is not your account so you have to put that to your mind that it is not my account it's a girl's account because I I remember when I was there I'm still managing the account there are times when I will just follow a brand of follow and then now I would have already followed and I've noticed that way too this is not my account you get or I've replied to a comment maybe under um this singers the post or this actors post I remember that this is not my account this is a professional account so I've made those mistakes so you need to be careful no word fights no word fights no word fights no word fights like do not exchange words with your customers no matter how annoying they can be no matter how frustrating it can be do not exchange words with them do not do that next point is provide aqueous information so when they come to you for information you provide accurate information you don't want to provide if it's better for you to even say that you will get back to them if you do not have the accurate info than for you to give them what you feel like is right because when you send that coming back again to say that oh sorry I'm wrong I was wrong about that this is actually the real thing it's kind of fishy did you get so you can for some levels you can do that if things have changed in a company maybe as I was before that's why I said you have to know Kagawa even you as a social media person who handle the social media account it has to know kigawa even more than anybody knows Kagawa to you have to really know your company have to know who you're working because you are the brand ambassador behind closed doors in the funds fonts battle okay you are in the front in the social media house do you understand so you need to know so you have to provide accurate information if you have to tell them and get back to you on that and go and fix your information and then come to give it to them is better just give them an information that is not accurate because you may not you you may not have the time to rectify it because I mean I've just taken that okay this is how they operate and just they would have just gone with that information do you understand so you need to give them aquarium from you next line respond firmly like I said when I was explaining earlier that we don't know the number of means this person has it might just be like okay I've heard about kigawa okay what does this does that okay let me get my information and they get there and you're not responding quickly you'll realize that sometimes when you respond back to them after a while they're not responding back to you because they've moved on or maybe they've gone to find another company that does the same thing so you have to be a lot your notification has to be as loud as it can be so that you know when your customer sends you a message when they reply to your comment when they make a comment under your post sorry when they ask questions when they're in your DM to respond from play and the last point is stay calm and professional like I think everything I said here really amounts to that stay calm and professional you do not want to be exchanging what's the people you do not want to be angry with people you know stay calm and professional as best if it's that you need to just chill and go and take a cold cup of water a cold cup of coffee a cold cup of Pepsi it is better GK because you would have annoying customers and knowing you feel like sometimes you feel like maybe that is just that job you just come to just annoy you and sometimes I feel like some people they don't have anything to do that's they just want to look for trouble on social media permit me but really okay so you need to be professional in your own even if people want to come back come to you with fights with battles you need to skip your call so continue ways to respond yeah okay so apologize when the customer sounds confused or annoyed we are communicating something and the customer is not responding or is not understanding what you're saying you apologize and tell them that you get back to them if they are confused you apologize if they are annoyed like I said even if they they are not you know your own judgments is not worth being annoyed about or they don't have the right to be annoying you apologize she gets like people who say big bigger person you have to be the bigger person working for a company handling a company social media account you always have to be the bigger person you get so the next point is we'll get back to you a way to respond if things are getting heated or you you need clarity and so you guys are already communicating you're telling them about telling them about this new product they're asking you the the cost um there's actually different questions and then it gets to a point that you're not you're do you don't have Clarity again we'll get back to you can I get back to you give me a minute to get back to you okay tell me to get back to you what about later close of business today let them know that you have them in mind do not just leave the conversation if you're confused about something you need clarity about something give them the communicate to them that you are still with demo but there is just something you need to clarify for them let them know don't make me don't feel like oh I should have known everything then they'll make it makes you guys if I'm not a professional person and because of that you do not you not act unprofessionally by not communicating to them because you want to go and find Clarity no you let them know that's even the professional are behind it tell them that I'll get back to you there's an information here I haven't gotten clearly let me confirm for my supervisors let me confirm from it's better that way so they know that they are waiting on you basically so they know that you are coming back for them I know that you left them angry right and also when the conversation has become heated when they are angry when you are seeing that ah this thing is not ending anywhere we'll get back to you or when you yourself you are eated when you yourself you are angry when you yourself they're already getting on your nerves you tell them we'll get back to you so that you can go and cool off because you get customers like that so and the last Point here is silence silence a way to treat hate comments if clarification is futile so get the comments a hate comments under whatever you post and maybe you try to provide clarification and you send the message this is not how it is this is the real issue this is the real this is actually the fact around what you are seeing now this is and you try to clarify things and they they are still bombarding the company that stay insulting the company they are still because you get people like that yes the best thing to do is silence because what they want is people say they're just finding your mouth legit you're finding your mouth some people are at the at the end of their phone they are laughing at the end of their phone they're intentionally sending you those things so that you can get annoyed at the end of that phone is just a game to them but to you it's not again this is your company this is where you make your money this is where the company makes its living do you get so you have to be smarter than them you have to take things very very professional because those comments are going to get to the top only or the other people would see it if you're if you're if you're replying to eight comments with eight people would pick it and it can arm the brand so let's silence after you try to clarify and it's not adding anywhere silence is better so other things to consider engage with your audience or customers so when they then reply on your um on your post on your views is that you like react with the love um icon or you I'm saying you reply them thank you for your message or just engage with them let them know that you are there check it um not all Trends need to be followed I think I said this earlier not all Trends need to be followed the trend that you follow is should be in line with your company values do you understand the next one do not use hashtag that has absolutely no correlation with the content I already said that earlier so don't use hashtag the apps absolutely no correlation with the content track and review your progress so every single maybe once a month once every three months um the social media team should sit back and look at what they've posted look at their content see um review the content that went far review the content that will be the content that went far reveal the content that did not get enough engagement ask yourself questions why didn't you get enough engagement what is the reason for this today that we didn't do this well is it the time because the time you post sorry I didn't say that the time you post also matters do you understand the time you post also matters GK because sometimes when you post I've noticed when you post in the afternoon sometimes people are more active when you post maybe in the morning you have to these are the things that you will test so it's like try and ever basically the first few months so you're posting at this time posting at this time posting this content here posting this and seeing the one that takes more engagement seeing the time that gets more engagement you get so that would help you doing review of your progress will help you to know the type of content you should push more and the type of content you should draw back with you understand thankfully Instagram has this inside thing that helps you to track a lot of things and help you to track the number of people that are the type of people that are searching looking at your content the type of people that are engaging more your content the age Queen the target audience they help you to do that they help you to check which country is engaging more on your content GK so knowing if they're using Instagram's um feature like that and also doing your own personal review you know the type of content you should push more and the one should bring back a little and know more ways to tweak your content be consistent be consistent I learned that the more you post every day the more your brand is up there on search engine in Instagram you get Instagram will just bring it up to the feed up to the feed the more you post the more you post so you miss a day you are going down you miss a day you're going down so let's say you miss a week you're going down so consistently consistency also means that it feels that you're going to be posting twice a week three times a week four times a week let's say it's not every day you're going to be personally five times a week let it be five times a week four times a week let it be four times a week it's three times a weekly people want to be doing let it be three times a week Monday Tuesday Wednesday Thursday Friday Saturday so do you get so people um loyal customers that are on your page they know kigawa only post Monday Wednesdays and Fridays okay Governor only post Tuesday Wednesday Thursday okay do you understand so they know what you do they know when you post to be consistent so you can be at the top on search engine learn and apply so you do more research you do more research you don't just sleep on whatever you do more use so what is the what is the trend that's happening now what is you like competitive analysis too you go and take your competitors what are they doing what have they done before how can you trick them tweak what they've done before me and do it in a better way learn and apply learn and apply so you do research research about your competitors research about the trends and if you're aligns with your company goals or values and know how to apply research and last one do not delete comments of review yes so there is this Purge to delete comments sometimes when the comments are not good like eight comments when comments are not favorable no they are part of the growth of the company beautiful enough that part of the progress so you do not delete comments you do not delete reviews you let the people when reviews maybe on your website and people are putting things like this software is not nice or maybe on Google those top companies will check the stock come you don't see them deleting their reviews they leave it there because it's not everybody that would like everything that you put out there or every product that you that your company creates some people will still not like it some people find it but there and those reviews let me use the code negative we're not really negative unfavorable reviews because they're not really negative they're just telling you what they feel about it I'm not feeling your product I'm not feeling your company I feel like you should have been better if you did it this way it's a way to even help you build better products do you understand and having that also makes people know that you are credible because not when you try to check your reviews not everything is positive positive but because it's not possible people would leave reviews that are not good because not everybody will like everything they'll be a bot at least a bot to leave that and do not delete comments also leave that people who have the right to say whatever they want to say about your company you shouldn't now delete it because of it's unfavorable now social media needs the kigawa team so this is like how China means light social media needs to kicker watching so the building of the company social media presence is not a responsibility of only the media department or the social media Department the input of the other members is also very very vital is very vital and why amplifying rich so you other team members posting this on their page posting this on their stories bring more followers excuse me bring followers to kigawa page and I can test four of these so well because um when when I go on Instagram and I check um people I follow I check their um that their stories and they post their company's posts or they will post their companies post on their stories that's actually when I click and I check the company and I like or I engage in whatever they post but I won't naturally unless maybe I have so much passion for that company or what they do and I'm following even to the level of me um putting on the notification that when they post new things I can I will not intentionally just go on Instagram and click on what am I looking for there unless I have a business with them so just so that I can like what they no I won't do that we won't even come to my mind but having to like check my friends their story as what they are posting oh okay and I click on it and I view the company sometimes I click on it view the company and then it takes me to check other posts that they post and I'm engaged and I'm going on and on but what was the first approach this story the fact that it was posted on my friend's page the fact that my friend reposted it the fact that the person I'm following we posted it on that story it doesn't really have to be on that page on that story you know alone is enough do you get that is what brought me to engage with the company that's what brought me to like whatever they posted so yeah you going about to like what your company has done or be posted is a very very very good way to amplify which is it works it really really works next point is engagement and interaction like I said to when people actually see what you've reposted they can go on the site and make engagement comment on it the fact that they are there and they like what they see they comment on it and even with that said they're able to follow the company because now they like what they see if it's if it's um appealing to them but it won't just jump on their faces some people will may not never may never see Kagawa on their feed if if it's not that if someone they are following we posted it and then they see this then like why why where has this company been really and then they follow on the other interacts or they engage so it really really helps another thing is authenticity and Trust so it's like building credibility so so the comp the the UT members the kigawa team is you guys are like the first ambassadors of kigawa so you um commenting on your post or what kigawa posted you will be posting what was posted because like it gives people trust that yes so this company is actually really really legit these are their staffs people are really posting these things like it just builds trust abuse because I remember when I was applying for one job and one of the first things that I went to search for when they reached out to me I didn't apply they reached out to me and I looked at their um page but one major thing even before I went to the website was the social media handle check them on LinkedIn check them on their social media page and then I checked the comments and I see people commenting some of the comments there when I like pick um the names of the people in the comments and I check it on LinkedIn that staffs of the company right the company like a startup so it's not having like um 20 000 followers and 20 and you know having so much engagement as per 1000 people commenting or you can just feel like maybe four or five or people engaging and if that was able that was enough to make me know that this is a legit company so it helps while Kagawa is still growing their handle it helps to build trust so when enough customers can know them to win um more engagement can come in it helps employee advocacy so when team members actively participate they become powerful advocates for their company like I said brand ambassadors but you become powerful advocates for your company and finally motivation and recognition this is basically for the social media team so you coming to engage in the um in the post in the wheels in the LinkedIn post the Twitter post it just motivates the social media team because sometimes this thing can be so demotivating when you post and you just seem more like when you post an adjusting two likes when you post and there's no engagement you guys but having the team come to support you when kigawa actually builds its presence in the social media space helps it helps to boot to um to Boost Mobile so help your team help the social media members to boost that mobile like the pages put it on your stories engage the WhatsApp statuses all those things it helps the company funny enough sometimes that is where one of the places that they come when they are going that's where they find most of their customers from so and when Kagawa goes the entire thing grows the salary increases so help help the social media team it is also your responsibility and sadly and good I'm on my conclusion which is like the final Slide the same way social media is a tool so is communication communication is a tool that can either bring people together or tear them apart it can either be used to advance a company or improve a company's brand or kill the company it is that powerful whatever you say whatever you push out there can either bring up the company or tear down the company so we need to know how to do it right and I trust that you will all do it right thank you any questions oh thank you very much um thank you very much uh blessing it was really a nice session okay let's stop okay um good morning once again um that's thank you very much for this presentation to us so it's very very engaging and and pick some things from here and okay so you mentioned um I want to talk about hashtags yeah so um there are some points you mentioned which I agree with but I just want clarification okay so for for um a social media platform like Twitter and um for and hashtag so on Twitter you you can see um we have Trends yeah so you have 20 Trends and you have hashtags that come off for the D and when you open those Trends and some options you can see there are a lot of adverts like companies and businesses that puts their products on that listing on that Trend and they use the hashtag for that particular trend so for startup and actually sometimes it works right so for Twitter I I think hashtag is one of like the first startups and people that don't have you don't have money to do the paid ads and all that so you can just use the hashtags for to boost reach right for a startup maybe you just want to get here um your business out there but you don't have the means for paid ads and all that on Twitter so most people use hashtags and it works uh you know I've had cases where people say okay that they just use the Twitter hashtag and it will they get customers from the so I I don't know I don't know if you could write that because you said um you met you said um don't use um that don't align with your content yes yeah it works thank you so much Esther it works like it works a lot like it works I remember a time I posted a post the hashtag was in line of course in line with what I posted and I will just saying so much likes I'll see that day we had like maybe 12 followers that very day right thanks to the astronaut because I was looking for what would have been the issue what would have been the change it can't be this video what it was the hashtag and I used that hashtag because of the um the background the audio that I used that was what guided it hashtag now regarding using hashtags that are all around there just to boost premise just to boost yourself on social media it is it helps but the question is does it uphold the van because when you check those hashtags if you click on those hashtags the posts that are that you that those hashtags will come underneath it so let's say that there's a particular thing that was trending about a student that um a student that maybe had sex in school and and because they gave the girl they gave this babe hashtags there like hashtag something something but we know that that hashtag we know that that content is not even more really uplifting it's not well so imagine them clicking on that hashtag and then seeing a reputable brand in code underneath that hashtag and that content is not maybe talking about the issue or talking about how to address um the girl having sex in school or have to address the why the girl is in school but you can is not addressing any of this if it's like an NGO that use that hashtag trying to explain that you people putting this is not nice the girls blah blah blah is all about that content so it is allowed to use that so you guys can that's why that's where creativity comes in because when people see your post on that day they're looking for what is your post doing underneath there and I'm saying this because I have been at that you people when I think some things I believe that it's not just me that is thinking that way that people that are thinking that way too so when I look at some abstract and I click on those abstract and I see the themes are underneath it and I'm seeing companies that are reputable I'm like what are you doing here like I'm confused about what you're doing there it just has to do you're not about to reach alone it has to do with your values it has to do and this is where this is what will take you very very far this is what we take you for your values what you stand for what you do not stand for because you're using that hashtag when you have no content regarding that meaning you stand for whatever what possible said stand for maybe them um demoralizing the girl or stand for them because one you're not speaking against it you're not speaking for it you just use the hashtag so basically anybody that sees that hashtag they can conclude on whatever you stand for and people who tend to conclude to the negative anything that is negative in that regard or they are supporting it because they support that the girls should be beaten to death or the support that the girl should be do you understand so if Kagan wants to be very creative now and kigawa wants to use that hashtag you have to think deep okay this is what is trending what can we post that is regarding Kagawa that can use this hashtag so let's say that Kagawa hosted a um was was it was a platform used for a an NGO a conference that has to do with a girl child fantastic that so because of Kagawa wants to use this hashtag because they know that this hashtag will be up there they can even if it's a throwback they can actually bring back that post you bring about that post bring back a snippet of the event bring back um kegels contribution to the event and use that hashtag now when people see your company in that when that starts again they see your company in that hashtag they can see that okay this is why the hashtag was used because this is talking about a girl child this is talking about a girl child being molested and Kagawa was a contributor to the event or Craig was a sponsor to the event so now people don't people now know what you stand for so people do not have to now decide that okay they are supporting that the girls should be stoned to death no now because you've defined what you stand for you are saying that this girl should not have been beaten to death and you have your evidence backing it up and what is that your evidence the conference that was held talking about protecting a girl child talking about protecting human rights so do you understand that so people already have that because of that your brand is still in line with its value your brand is still being up uplifted even if you even have more likes people may even now follow because now they like what you stand for that is why no matter what you want to do when people say that in life that you should not um just go to dubious ways to get money you have to go in the way that is right right so that it's so many motivations around that that work through the time the time will tell the same thing with your band so your social media presence is in life so what do you want to stand for that's what you start building even as a startup so you should not be worried about or not getting followers now flowers now no as long as you are putting out good content valuable content you will get those followers and you should not do that and go out of your values or go out of what you stand for why because you want to get followers or because you want to get engagement or you want to put your company out there no stand for what is right that's why creativity is also very important you want to use any hashtag beautiful there are creative ways you can bring in kigawa into a Content that can support that hashtag so that's that's what I have to say for that do you get me Esther um yes thank you for um balancing it out because of course yes we know that it's not all Trends you jump on and there's there are some trends that you're really really advised not to get into like politics I know that so you don't get into that but there are other trends that you that you could boost your that yeah put your yeah your company in a good life like take for instance the um Guinness World Record um can organize your events from end to end you know beautiful beautiful yes fantastic yes yeah so you could use that um hashtag Guinness World Record I know that was trendy trending yeah media platforms yeah so those are the kind of trends that uh I was talking about yes yes yes those ones work well yes yes so that's it's just the creativity around the cake that can boost your help you manage your event from start to bottom to be part of the Guinness you get so yeah it just works well it works well thank you so much for that question thank you any other question any comments any contribution nothing else thank you okay okay Mom thank you very much uh blessing it was really nice uh an engaging section thank you for for uh that um that's wonderful presentation thank you for having me I'm grateful so uh thank you very much everyone um uh so would we would continue to do this uh sessions from time to time and uh hopefully the next session will be bringing in uh Developers for the developer teams and um it's I hope that we all learned some things because I actually got one or two things uh to things uh okay so uh so that would say I think would yeah I would now move on to uh our final our final section that Esther will be taking us that should be that should take us um that should take us a couple of minutes she wants to just walk us through all through uh out to send uh invites on LinkedIn to our connections so that they can like uh they can easily like and follow us with our LinkedIn pages so without further ado uh esta please can you take it off for me am I allowed am I allowed to stay for this session oh of course please thank you very much okay um so I'll just go right into it dispose always share my screen thank you thank you okay let's go to my screen I hope you can see my screen now everyone can see my screen yes I can okay okay so um if you can still see my screen so this is my by LinkedIn page and since um an admined Portugal I have my I have kigawa here right so we have it showing here so for for those that have admin access to kigawa a page you would see something like this when you open your LinkedIn page so you see Uma Technologies here and you you just click I hope I hope you can still see my screen yep okay so you just um click it and it will bring you to this um to bring you to this particular platform then here you can now see grow your followers right then you click on invite connections so now this um this connections are my connections right for my own personal LinkedIn page but I'm inviting them through kigawa Technologies so as when they get this invite when I say for instance I just um send invite to this this two persons here they don't see it as um accept invite from Esther the the centers Esther is inviting you to follow kigawa right I don't know if we get it so yeah so um you just um click it and select the your connections that you'd like to follow kigawa or you think would be interested in something like the like um interested in the platform like igawa and you just click on the invite all right so um so that's one way to invite your connections if you have admin access that's from Maureen and I think Philadelphia so it also help us grow our it's also when I post group uh followers and uh um audience if we could all do that for those that have direct admin access to the Kagawa um please LinkedIn page and for for those that don't you just go and search for kigawa Technologies and or you just send the link there's a link so you send the link and to your con to your connections and tell them to follow their right like the normal way how you get connection I know that so you can just Point your connections to oh go for lokagawa and give them the um or another way to do that is to repost our posts identicals we try to post daily right so you could repost that Daily Post and through the add notes you can just say um please link in farm go follow kigawa Technologies and all that to also help you uh um it's also help reach so that's what I do most times if I don't want to invite connections directly I just I simply post what have been posted on our Technologies so if you see you could see okay I posted this and yeah this is where you can see we posted by so we posted by so so it's it really helps okay so you could see um Daniel and told us reacted to your company's update you could see um Maureen we posted your company's update so it helps us and it also like now when money we posted this you could um there's provision to add a note so she could say um um hey Lincoln farm please follow kigawa Technologies right so it's it's it's um it's a very very effective real brainer community and expanding our audience so that's just what I wanted to say um please let's like let's repost let's make comments and like we've learned today um we've been told it really really helps us and it builds um this to see and loyalty and trust people get to trust that okay these guys are legit and all that and it's also make our work easier at least before we now get into sponsored ads and all that too can you go to the chat and follow the link I dropped so uh while also preparing for a conversation today I also found that even if you are not even if you are not an admin of a page there's a wish to still click on the link there's a way to still invite your like invite people to like or follow a page click on so let's imagine this was gar page for example and you get on the overview page like you click on more click on more yeah so you'll see invite connections at the top there yeah and so uh this goes to those that are not uh admin on gigahertz page right so you can just go to the cloud page and you just click on the more button then you should have the ability to be able to write uh people not as yourself now but asking God to to follow to follow um to follow our follow-up page um yeah that's not for my end hey so I was sharing now okay thank you so um is Daniel the comment from any other person uh we'll call it a day okay um uh that's nice any question okay so let's have a wonderful day it was really nice having this uh chat with us uh it was really nice having this chat and this conversation with everyone on the team I would share after now I'll share the URL too today YouTube

2023-07-02 08:36

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