Be the Frontier: Exploring New Technologies to Grow Your Firm

Be the Frontier: Exploring New Technologies to Grow Your Firm

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And he was like, “Hey, uh,  slip and fall at Home Depot.”   Um, and I was like, “Okay, let's go!” Um, so I  took my, you know, my clipboard, and I got in   my car, and I drove to Home Depot somewhere  like 45, 50 minutes away. And I felt like,   you know, this top, you know, top-notch  PI investigator lawyer. I took out my  

phone and started taking pictures and  interviewed her. Yeah, it was exciting. In law school, attorneys are taught to challenge  everything. Tear things apart, break them down.   But the qualities that make lawyers great are  some of the worst for running a business. And what  

happens when you try to add life and family to the  mix? It can feel nearly impossible. You don't have   to do this alone. I'm Maria Monroy, president  and co-founder of LawRank, a leading SEO agency   for ambitious law firms. Each week, we hear from  industry leaders on what it really takes to run a   law firm, from marketing to manifestation. Because  success lies in the balance of life and law,  

we’re here to help you Tip the Scales. Today, I  am live with Yosi Yahoudai. I wanted to meet with   him because he uses a platform called Levitate  for client success. So it sends newsletters,   it can request reviews, and can really create  an awesome client experience. Today we discuss   Levitate. We discussed starting a law firm  during a recession. We talk about the client   experience. All right, well, thank you for taking  the time. Now, I posted on — I had a client that  

sent me a message asking if I knew anything  about a specific software. What's it called? Levitate. Levitate. And I posted on Instagram, and I  only had two responses. You were one of them.

Okay. And I'm really curious, I want to hear,   because it sounds amazing. So  tell us a little bit about this. Sure. Um, you know, we've, we've always wanted  to, uh, do a better job of client contact. Um, not   just, uh, current clients, but especially past  clients and even potential clients, uh, keeping   in touch with them. Um, you know, there's  so many, uh, options out there. So we just   wanted a way for them to remember us. Just, like,  a friendly reminder without kind of being, uh, too   overbearing, um, too aggressive. So they reached  out to me and explained that they were a company  

that, you know, sends out newsletters, um, with  different templates and, um, surveys that can lead   to reviews. So their big thing was, um, keep  in touch with your clients, get more reviews. Mm-hmm. <affirmative>, And hopefully have them remember you in  the next time somebody needs a referral.  

Um, so we looked into it, and we've done a couple  other things similar to Levitate. Um, but they   have been the best so far, um, in terms of,  like, how customizable it is. So they have   you, you go on, and you can choose, um, from their  templates in terms of, like, topics. So they have   two — they have you, you know, different areas.  You have, they have one, like, educational ones.  

So if you see my, you know, our firm's TikTok and  Instagram videos, they have topics, the same kind   of topics that we talk about. Like, “What do  you do in a personal injury case?” You know,   “What's uninsured motorist?” Just, like, the,  like the standard PI questions. So they'll turn   that into a newsletter and explain, like, FAQ,  like a, you know, A-to-Z FAQ of all these things.   Um, so it's a great resource in terms  of, like, educating your clients.  

Um, and then, you know, having them, you know,  keeping them in mind. Um, but you can also have,   like, lighthearted moments. So they  have, like, holiday themes and, you know,   um, you know, like, March Madness right now is  going on. So, like, you can do a newsletter about   that. So, and you can do it as many times as you  want. They recommend one to three times a month,   which, which I agree with. I think any more  than three, and that might be too much.

Um, so wait, hold on. I have a  few questions before I forget. Yeah. Are you tracking, um, the percentage of opens? Um, we are. Okay. Um, so — And what's your goal to have  what percentage of opens? You know, it's our, we've done it only, we've done  it for a couple months. Um, it's our first time   doing a program like this, so I don't know  what the standard is, is the honest truth.  

Um, you know, if we can, if we can  keep 90 percent of our clientele,   ‘cause people are going to unsubscribe,  I mean, that's just natural, you know. And are you removing, uh, people  that aren't opening it? Like — No After X amount of times? Are you  saying it's better to remove them? No, because people are busy. You know, people  get flooded with emails, you know. I know how, I   know what it feels like. Maybe they missed it  or they, they don't have time. But, you know,   if in seven months, their friend has gotten  into an accident and they see our newsletter,   they'll be like, “Oh wait, you know, Joe needs  this. Let me open it.” And, and it might lead to  

a referral. So I don't think think there's any  harm at all if they don't open it. It's only,   obviously if they ask you to unsubscribe that  you, you know, you should obviously do that. Well, the reason I ask, and we do something  completely different, but for us, you, your   URL can get flagged. So if you're sending out  these newsletters and people aren't opening   them and you're, it impacts your percentage of  open rate, then you don't want a situation where,   um, it's flagged. Because then  what what will happen is when you   send out a newsletter, now they'll all go to spam. Mm-hmm. Right?

Right. So that's one thing that I would look into it.  You probably won't have as much of an issue,   just depending on how many  people you're sending it to.

Right. But that’s, like, one thing to  kind of be on the lookout for. That's a Google thing? Yeah.

Okay. All right. We’ve got to look into that. Yeah. And that's why it's really important  to keep an eye on the open rate — Okay.

As well. Because you don't want a situation where   all of a sudden you go from  50 percent open rate to zero — Right. Or to 10%. Um, now, it sounds like this has a  

Birdeye similar component — Mm-hmm. <affirmative> Or Podium. It does. Which is how it was also presented to me  by this particular client. And I'm at, we   internally use Birdeye for our clients, and  we love anything that'll help you get reviews.

Yeah. But this sounds like it's a combination  where not only, “Hey, let's get,   let's get these reviews, but let's stay  on top of those clients for referrals.”   Which I think also social media can definitely  help with that. Um, I have a friend that said,  

“The moment I started doing all these  TikTok videos, my referrals went up.” Mm. Yeah. So does it integrate with social in any way? So it's funny you ask. They just sent out a  webinar a couple weeks ago — like, either like   the same week you contacted me or right around  then — that they are now, um, introducing a social   media integration. So they are literally working  right now on our first social media custom post.

Interesting. I haven't seen it yet, 'cause they're still  working on it. Um, we're obviously going to   use it. Um, I don't know what it's, what it's  going to look like. I wasn’t — you know, when we   signed up in December, that was never discussed.  I never expected that, and that was okay 'cause we   know we have our own means to do social media.  But now they're trying to get into the game,  

which makes sense. Um, so yeah, they're going to,  they're going to do a social media post for us   custom. Um, I'm sure, based on my experience  with them, they'll have like templates,   like kind of social media posts, like, you  know, things that are already pre- predesigned — Mm-hmm. <affirmative> That you can use, which is great. Um, and  then I'm sure they'll have some sort of,   you know, customizable program where they'll  make custom posts. So yes, they are definitely,  

um, going towards that route  to get social media involved. Now, how much involvement does  this require from the firm?   Are they doing everything,  or you need someone that — Good question. I mean, of  course you could do it yourself,   but not the best use of your time. You  know, I have my intake manager do it. Okay. Um, it makes most sense. You know, she's in  charge of intakes and client acquisition.   Um, she works on it a couple hours a  week, you know, two, three hours a week.  

Um, not too much, not too time-consuming. Um,  everything's streamlined now. Obviously in the   beginning, you're going to work a little  more to work on your list and, you know,   maybe some templates and stuff. But it's also  depending on you, if you want to just use their   templates, you're going to use, you're going  to be spending a lot less time. If you want  

to do more custom work. Well, that's going to  involve more time, more editing, more creating,   um, but, you know, to get a good ROI out of  it, I would say two or three hours a week. So it's basically, you still need someone  to go in there and take these templates and   customize them and send out the newsletter,  send out the emails to get the reviews. Yeah. I mean, with AI now, maybe that's  not going to be <laugh>. Maybe not,   maybe not in a month. But for now,  your humans need to do it for now. Okay. Has she tried using, uh, Chat?

I think we're about to start trying it, yeah.   Um, I mean, I'm being serious. Yeah, we'll look  into that now. That's what people are saying. So you, you started the, to  implement this because of,   um, you — I don't know what to call  it. Client, um, what would you call it?

Client contact? Yeah. For clients. Is there anything else  that you're doing for client experience,   contact, just like having an awesome,  you know, client experience basically? Um, yeah, great question. I mean, I think every  law firm owner, especially PI, um, that's a big,   big component of, um, a firm. Um, so,  you know, just like everybody else,   we have our swag bag when they sign  up. Um, so we, you know, mail — Wait, wait. Just, like, every,  everybody does not have a swag bag.

Okay, fine. I, I mean, I would argue that, no.  So tell me what's in the swag bag. Oh, I can't tell you that. Are you serious? No, of course I can. Um, so we have, you know,  we have, like, a presentation folder that’s,  

like, fully, you know, based on our firm,  where their retainer documents go in.   Um, like, a document holder, like, that goes in  their glove compartment, you know, in case, you   know, they enter an accident, they know exactly  what to ask for. We have pens, uh, pop socket,   um, bags, um, wireless charger. Did you bring me one? You, you didn't ask. <laugh>. I didn't know you had a swag bag.

Yeah. I didn’t know you were  going to ask me <laugh>. Okay. What else is in there? Like, uh, we just, uh, um, a tumbler, uh, a — Wow. A power bank. It's competitive out  here. You, you’ve got to do this kind — I didn't, this is not a thing nationwide. Oh, welcome. Welcome to California.  LA. Welcome to Los Angeles.

All right. So tell me a  little bit about your firm. Sure. Give us some history about you and your firm.

Um, went out on my own in ’09. Okay. Um — You look young. Thank you. Thank you very much. How old were you when you went out on your own? On my own? Yeah. I was 28.

So pretty young for starting your own firm. Yeah. I had worked for a couple brothers for a  year and a half doing real estate transactional.   Um, didn't think I was going to go down  that route. Um, but the recession hit,   um, things were, you know, very  bleak. Uh, I was trying to get a job,   um, because I didn't see any future at  where I was. I was at a boutique real   estate firm and I couldn't, I literally  didn't get one interview. Not one,  

you know. I sent out so many resumes. I mean, no,  I mean, this is back in, you know, ‘0 — late ‘08. Yeah. That was a, a rough time. So, you know, and so after a few months of  literally not getting one, you know, response, um,   I reached out to an old friend mentor who actually  videoed my bar mitzvah. That's how long I've known   him for. And he became, he was a PI attorney, and,  uh, I was like, “Hey, can I come work for you?   Um, you know, like, things are really tough right  now. I've got to, like, start my career.” And he   was like, “Dude, don't come work for me. Do what  I did. Come, you know, go start on your own. Come  

rent an office — sub, sublease for me, and, uh,  I'll teach you everything, how to run your own   practice.” And that was the last thing that I was  expecting when I took him out to lunch that day. Wow. Yeah. And I mean, I never ever  considered that in, in these two,   three months that I was trying to,  you know, figure out what to do. That's amazing. Who is this? Can you say? Sure. Joseph Farzam.

Okay. That’s — I mean, that was  really kind of him in my opinion. Yeah. And literally two weeks later, I was  in his office starting my own practice,   not having any idea what I was doing.

Wow. I've heard a few stories like this.  I've actually had a few guests on that,   just — I've had some that literally started  their own practice out of law school. Yeah. That's, that's incredible. Yeah.

That’s incredible. I mean, mine was, I  would say mine is pretty similar to that,   because nothing that I did as a  real estate transactional attorney — Right. Nothing applied to PI. Right. So what was that transition  like to where you are today? Oh, it's nice. I mean, you  know, we're at 25 now. Um —

25 employees? Yeah. Employees. Yeah. Four attorneys. That’s amazing. Congrats. Yeah. Thank you. Thank you. Um,  you know, still trying to grow. I’d hope so. <laugh>

Every, every course, every day, every day.  Trying to get, you know, better and bigger.   Um, every year, it's getting more  competitive, you know. Every year,   it's getting a little more saturated. Uh, it  is what it is. Uh, it's getting more expensive. Yes.

Um, so it's, it's becoming more challenging.  Um, but that's the, that's the name of the game,   and you have to, um, you know, you have to  embrace it, um, and, and not get, you know,   not be defeated by it, or else it's going to be  an issue. So, um, you know, we're, we're fighting. So how do you generate cases now? Um, so we do a mix of paid, you know,  paid advertising and the PPC. We are  

really upping our TikTok and Instagram. Um,  you know, we post two to three times a week.   Um, and in addition, we do a lot of like,  stories with, like, client, you know,   anytime a client comes in, um, take a picture with  them, video, get a testimonial, um. And you know,   just a lot of engagement on social media. And  then we, um, market to our current clients.   So we send them a birthday card, uh, during their  birthday month. Um, we send them a holiday card in  

December. Um, you know, they get the swag bag they  got when they first signed up. They'll get it when   they pick up their last check. So just another,  you know, more stuff for them to remember us by. The same stuff? Or do you  have like a different bag? You know, so, so much time has passed sometimes  that we give the same. I don't think it hurts.  

Um, you know, there's so much in there anyways  that, um, we, we do the same. We do the same. And do you get feedback regarding this? People love it. Yeah. People are like, “Yeah,  my phone died and you saved my phone. Thank   you for the power bank.” I was like, “Okay, you're  welcome.” You know? So, um, it's some cool stuff.   Um, you know, so our staff loves it too. We have  lip balm, <laugh>, you know, the girls in our —

Did you bring me that? Again, you have to invite me back. You know, I, I'll have to, I  brought you a hat, a Nike hat. Oh, okay. I want to take a picture.

Now you're not going to get it. No. Um, and but the girls love the lip  balm, so it's very, very, very popular. That's really cool. Yeah. So wait, let's  go backwards. Your mentor tells you,   “Rent an office from me. Start your own firm.” Yeah. And you do that? I did it, yeah.

And what, what was that like? Initially. It was scary. Um, I had moved back  in with my parents to save money,   because advertising back then was re  — I mean, at that, you know, relative,   obviously was a lot for me. Um, so I was  trying to save as much money as I could.  

But I bought a contract where they,  you know, from a lead gen company — Mm-hmm. <affirmative> That sent me like five, six calls a month.  And then what I did, which really helped,   is I went on the Cali listserve and I said,  “Hey, uh, I'm a brand new attorney. You know,   send me all your rejected cases that you're  rejecting ‘cause, like, they're too small for you,   but are still viable cases, you know,  instead of losing out on all that money,   you just, you know, it's one phone call,  one email, and in, you know, six months   to a year you get a nice check for referral  fee.” So I started getting cases that way. So you remember your first case? I do, I do. It was a — How did you get it? The mentor.

Really? Yeah, the mentor. I mean, he was trying  to help me out and he was like, “Hey, uh,   slip and fall at Home Depot.” Um, I was like,  "Okay, let's go.” Um, so I took my, you know,   my clipboard and I got in my car, and I drove to  Home Depot and somewhere like 45, 50 minutes away.   And I felt like, you know, this top, you know,  top-notch PI investigator lawyer. <laugh> I took   out my phone and started taking pictures and  interviewed her. And yeah, it was exciting. That's, that’s really cool.

Yeah. And it settled, you know, obviously for,  for something. Not obviously, but it settled,   you know, for a small amount.  But I was, it was — you know,   client was thrilled. I was  thrilled. It was a good start. That's, that's amazing. So what, what's been  your biggest mistake in the past, what, 14 years? 14, about, 14 years. That's a —  nobody's ever asked me that. My  

biggest mistake. Not being aggressive  enough. Um, being a little too timid,   um, on, on trying, on growing, on scaling,  You know, just, there's so much pressure   with advertising budgets and, and, you know,  and overhead, and, you know, you want to make   sure that everything is, is, you know, is safe.  But sometimes being safe or too safe is not,   is not a good thing either. Um, you, you know,  you shouldn't be, um, irresponsibly aggressive. Right. But you should be aggressive, like,  strategically and put your, you know,   put your neck out there a little bit more.  So I was probably a little too, um, passive.

It's scary at first. It is. And it's still scary. I mean, I think  it's all relative. Like if you are, you know,   let's just, for example, spending,  you know, X a month and X is a lot,   you know, if you double X, what's that's,  you know, that's — now you're double what   you did before. So I think it'll always  be scary. Uh, it's all relative, really. I remember the first time  we sponsored a conference,   it was like the scariest thing in  the world. Now we do like 20 a year. Exactly It’s, like, whatever. That's how it starts.

That's how it starts. And you're so — but  I almost think it works against you. Like,   the more afraid you are, I think it's the  more likely it is to fail because you — I’m   all about energy and manifestation. But I feel  like you block it. Like it's better to just,   like, do it and have faith and  just know, like, you know — Yeah. “If this doesn't work, something else will,  and I'm just going to push through it,   and it just is what it is,” right? And,  like, you know, you're not going to give up,   right? If you have to, like, show up at  Home Depot every day to take more pictures,   like, you know what I mean? Like, you're  going to do it, you're going to be okay.

Right. So yeah. I think a lot of attorneys are,   they're scared to spend on advertising,  and not everything works, so — A lot of, a lot of the stuff we use doesn't work. Yeah.

We have to try it. You have to try it. But then some stuff works  and then you get excited. So. Right. And that's what kind of keeps you going. Yeah. Like once you get that first thing that works  and you're like, “Okay, like, what else can I   do?” And it can be very motivating, but  if people don't take that first step — Yeah.

You’re kind of stuck. Yeah. John Morgan talks about it in his book.   Um, he uses an analogy, and I might be butchering  it, but something about bullets versus cannon. So,   you know, at first you want to just  give a couple bullets, you know? Mm-hmm. <affirmative>. Um, you know, you're not going to go all,  all out on a, on a, on the first, you know,   time you try a marketing company.  And if something works, then you,   you know, you increase it, and now, you  know, you — instead of putting a little,   you're going to go heavy. Um, so as long as  you're, you know, you're strategically — and,  

and you're responsible in how much advertising,  it's okay to try a bunch of stuff. You know,   test it out a little bit. And if it works  then, you know, up it up. Up it every month. What case management software do you use? We now use Litify. We switched.

Oh yes. You and I talked about the software. Yeah, we switched. We started, we started  with, you know — I started with Word in   February 2009. <laugh> And then we, uh, we  were very proud to, to upgrade to Abacus   in 2010. And then it took us a while, but  then we finally upgraded to Litify in 2020. How's that going? Fantastic. How long did it take you to  feel like it's going fantastic? They may not like hearing this  answer, but, you know, over a year.

I mean, that's the standard. Yeah. So you're not saying anything — Yeah, it was a huge learning curve. Nothing  against Abacus, but Abacus is pretty,   um, primitive, and this is, like, you know,  on top of, you know — I, I’m, not to disparage   the other ones out there, but it's, it’s — I  mean, it's all-inclusive. It has everything.

Um, no, well, Salesforce, you can  literally have it integrate with anything. Yeah. It’s, it's a known thing. So for your users that don't know,  Litify is based on Salesforce. Yeah.

Um, so it's super customizable,  which is, is it's probably its   best attribute. You can have it  do — well, pretty much anything, Anything. Anything you want.

Yeah. Uh, so even after, so we spent, I don't know,  six to nine months creating, and creating it.   And we thought — my partner — “Oh, we're  done!" Right. And then no, it was, it just   started. You just want to keep, like, you —  the more, you try it, the more you use it,   the more you want to customize it, the more  features you want to add to it. So, you work  

with a, you know, implementation specialist,  or you have somebody in-house, and you just — How did you do it? Uh, we — so at first they didn't  offer this, which was frustrating,   because we weren't told this until after we  signed the contract. But now they have, like,   a monthly, quarterly service where  you hire them to do these projects. Did you integrate it with Elevate? Not yet, but we definitely need to. Oh, see? I just gave you an idea. Thank you. You’re welcome.

Now I'll get you the lip balm. <laugh>. Um, what have you integrated it with? With our e-sign document, we have a text, uh,  texting service that's integrated with, or we text   from the matter, which is really cool. It's synced  with our Outlook, uh, with our, um, well — yeah,   with our Outlook. So all the emails are linked to  it, and it's also sync with our QuickBooks, so.

Oh, awesome. Yeah, so the, so anybody that needs a a check  request, they'll make the request in Litify — Mm-hmm. <affirmative>, It goes to our bookkeeper, and she just gets the  request, and it’s, like, pretty much prepopulated,   so she doesn't have to do much in terms of,  like, drafting it. And then the check is drafted,   and then it's already in Litify and  obviously QuickBooks. Um, so that's   a nice little integration. Um, those  are the main integrations we’ve done.

It's funny because I'm hearing of more  and more smaller firms using Litify,   whereas at the beginning — Oh, nice. It was more like you had to have like a hundred  users or fifty users. I think people have, like,   this misconception that you have to  be like a massive firm to use Litify.

Well, listen, Litify is pricey. I know. Uh, Litify is pricey.

Well, Salesforce is pricey, period. Well, that's the whole — and that's why, so  they have to pay Salesforce for their license,   and then they need to make a profit.  So, yeah. So when you're telling me   that a solo or a newish attorney — I'm  very, very, very surprised to hear that. No, not a solo newish. I'm  talking about more mid-size. Okay. Mid-size makes sense. That before, that wasn't the case before.

I would — Yeah, I would, I would  highly advise against — again,   sorry, Litify — you know,  if you're a new attorney,   newish and, and you're barely making it,  and you know. Wait till you make some money. I think CASEpeer is good. If you're  a new solo PI firm and you want a   case management software that’s,  like, out-of-the-box solution,   you're not going to be able to do  everything you can with something like — That’s okay. Litify, but it's what you need then. Affordable? Oh yeah. If I could use — if I could do it with  Microsoft Word and Outlook for a year,   you can, you can do — CASEpeer sounds nice.

No CASEpeer's great. Yeah. We have some, some clients that use it. I’ve heard — I’ve heard fantastic — I have   good friends that use it. I’ve  heard fantastic things about it. Yeah. Again, super different, right? If  you, you are a firm that wants to scale,   definitely. That's probably not what I would  recommend. Um, but great, great out-of-the-box —

Yeah. Solution. So what are you working on  now? What are you really excited about? I'm really excited about,  you know, Chat GPT and AI. Oh God. <laugh> Uh, well, it's, I mean, I played with it and it's,   uh, it's, it's a little sca— it's  a little terrifying actually.

So someone said this to me the,  the other day. I won't name them,   but they said to me, “Look, Maria, Chat  GPT is really just an algorithm. Like,   it's nothing that new or, or exciting if you  really think of it from that standpoint. That  

it is just an algorithm that's actually been  around for a while.” Because I feel the way   you feel. I think it's really, really scary. So  how do you think AI will change the PI space? Uh, great question. You know,  my concern is, you know,   AI writing all your blogs and all your  material. So then Google came out and said,  

“Oh, you know, we're going to, we're  going to easily be able to detect.” Right. Um, and I think it's going to be a battle.  I think it's going to be a battle between   Chat GPT and Google and who can — it's kind of  like a race. You know, who can outsmart who,   who — Can Chat GPT outsmart Google and  trick them into thinking it's a human?   Can Google catch up? So I think that's going  to be interesting. The last thing I want or   anybody wants to do is to use Chat GPT to  write a thousand pages of articles and then   just get blacklisted by Google because you've  used them. And that would be a disaster. Now,  

you know, you've, you've spent 14 years  building up this great SEO and you've been,   um, hu— you know, heavily penalized. But then it's  also very tempting, because you have this program   that's going to just make your marketing,  like, so much more efficient. So it's very,   very interesting. It's, uh, it's fascinating,  actually. And, uh, we'll see, I don’t know.

It is. We’re not worried about it in  this point in time, mainly because,   at least when it comes to Google, anything  that's your money or your life — so law,   health, and finance — the scrutiny is way,  way higher than in any other industry. Yeah, of course. So, and even as humans, we still  want — when we read an article,   we want it to be coming from someone that  has the authority to write the article and — Right.

It just gets so complicated because  you have different state laws. Like,   it's just — I don't think that Google's going to  allow that. And if it does impact the PI space,   it's going to hit it last. So we're going  to, we will see it impact it in other,  

you know, um, industries before  it hits anything medical. Yeah. For — Or legal For sure. For sure. For Sure. Right? So yeah, it's something — ‘cause it's like,  “Can I just get a bunch of free articles?” But — Right.

I mean, and now it — they're watermarked. Yeah. Yeah. So now it's like, like, not really possible  to — Right now we can tell the difference. You can? Yeah.

Oh, cool. Well, they're watermarking  anything that comes out of — I didn't know. I didn't know that. So before they weren’t. Now there's a watermark. Okay. I had no idea. Okay, good to know.

So, but we'll see, we'll  see how, how it plays out. I think it's going to be, uh, I  think it's going to be a huge,   uh, topic this year for sure. And, and coming up. Well, before it was like, the Metaverse was so  huge. What, whatever happened to the Metaverse?

I don't know. People are buying a lot  of real estate in it. I don't know. Still? I've read some crazy article that it's valued  in the billions. It's just insane, yeah. But no one's talking about it anymore. I don't know, but I don't know what's going on.  My real estate buddy, who's a brilliant real  

estate guy, was like, “It's craziness.”  He doesn't know what's going on either. I mean, soon we'll see. But to buy that — Morgan and Morgan's billboards in the Metaverse. In the Metaverse <laugh>. So I, I — He's a hundred percent going  to be in the Metaverse. I love the La uh, La Law Land. I can't  believe no one thought of that before.

Yeah. I mean, come on. Yeah, that's great. I know, I mean, I know that it's like, it's  Morgan. Yeah, I get it. We all hate him,   but <laugh>. But they were brilliant. I, I  saw it today. I had never seen it in real  

life and I was like, “God, I can't believe  no one thought about it before them.” How? It's Mr. Morgan. I know. All right, well thank you so much   for joining us today. Is there  anything else you want to add? That was awesome. I really enjoyed it. What were your takeaways  from today's conversation? Um, eye-opening one from you, uh, about  the open rate on sending newsletters.

Yeah. Um, did not know that. So that's  a huge thing to look into.   Um, so we're definitely going to go back and,  and examine that and make sure that we're not,   you know, violating any open rate,  uh, violations or anything like that.

And if the listener could only take one takeaway  from this, what do you think it should be? Believe in yourself. Take chances,   get a good mentor. And if you really want to  practice law on your own, you know, do it. Thank you so much to Yosi Yahoudai from  J&Y Law for everything he shared today.   If you found the story valuable, please share  it with someone you want to see succeed,   subscribe so you never miss an episode, and  leave a five star review. It goes a long way   to help others discover the show. Catch us next  week on Tip The Scales with me, Maria Monroy,   president of LawRank. Hear how the best in  the business broke out of limiting beliefs,  

overcame adversity, and built a thriving,  purpose-driven business in the process.

2023-05-01 09:34

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