Talking With Jessie Reyez on Artists’ Growth and Staying Relevant in 2018 | GaryVee Business Meeting
I. Do music for real for real. I. Gave. You ride a day and you gave me games. Thank. You thank you everything I really think you got a shot like, for real I really. Do it's like it's, funny like, as we've been doing the music thing like the, combination of Mike and I like Mike and actually that's actually, unfair I think Mike really knows how to like pick it but, there's. Something funny about the way I hear music that, like I just genuinely, understand. The masses I just. Really think you have that kind of sound I can like really go how. Can we help you. First. Of all thank you for including me in the playlist and thank you for Twitter because that's been like help already good anything, that's organic, I feel like hits it's super. Sam my fans know like my, audience is really cool cuz they know I'm not like I don't, know you guys you're not doing anything for me like like if. I'm saying it like I mean it you. Know what I mean like. You. Know like. It. Makes me happy like it's super fun like honestly, it's no different than like all the startups there's something there's an amazing high I get, from, being on like everybody likes it like everybody loves discovering, that band and they I think most people get mad at their favorite indie band when they go mainstream like. You know people yeah. You sold out like I'm the other way like just. Like dreaming of a day like in six years when you walk in here and everyone's freaking out I think, that's cool. We're. Sitting in the way you see it I don't know how much how much you see that then Instagram. And Twitter and stuff like where, do you think that we could like increase our presence are we lacking or like where do I think is number one thing I think. Boy brought it for like the number, one thing I would do of, where you're at right now is, do. Collaboration, songs with people outside your demo. Like. Tomorrow, I would do a collab song with a country star tomorrow, tomorrow. Tomorrow, I would, get a Latin trap -, uh-huh. Tomorrow. Tomorrow. I would I would, get a a, Latin, trap person, to sing, the hook of a song here tomorrow now there's. One big little asterisk, you've, got to with it like. You got to believe in it got, it like, if you're like this is wack I'm just doing anything correct, but, if you're like you know what I would do I would, make if I was them if I was part of team I'd make you listen to so much random, because, then you'd be like yo this. African. Is rad as, cool, African. Come back and be like yo you got to do this with this person from Ghana yeah, you see where I'm going I think. People. Grossly, underestimate. The, collaboration. To exciting. People understand, how much Taylor Swift's song, with Kendrick Lamar matter to Kendrick Lamar's career. But. I don't think people really, I think people think it would have happened anyway and I don't. And. You know what's crazy about hip-hop hip-hop, itself. The whole, genre, took the next step because, of the Aerosmith, Run DMC collab the. Whole genre. Was. Not, built because it was authentically, amazing, but, it, took there's nobody, who's old like me like. Especially people in the game ask them it changed everything I think. It's what I would do especially this early in your career if it's authentic I would, do songs with other people, that. Give. You the upside, of the awareness, where. It's a trade, of fanbase, so I think you are ridiculously, talented so. I think that. Somebody, who's like a huge pop star who's. Fading, or, a midsize, country, star who's, stuck.
They'll, Get the benefit of something that's amazing, talent, you'll get the benefit of like they have a much bigger audience it's, just a fair trade I'd, make a fair trade. And. I, would probably not put it in a project like I'd probably just do it as one offs like, I think a great way to like build, your music career right now is you, do mixtapes, or, like projects. That, are just like creative, and like kind of strategic, you. Do albums, for albums and then, you do one-off, songs that. Are collaborations. That are strategic, and fun and different and our little curve balls to the audience. Like. You doing a song with Backstreet, Boys is exactly, right today I'm being serious, you, know what I mean something that's like like so off kilter to the mission, I think. Musicians, have unbelievable, permission. To do if. It's the truth it's really a hundred percent. Right. One if you were like oh my god I love Nelly Furtado because when, you were a kid that song with Timbaland was so poppin and you loved it so much she's not killing, the world right now but she's a real talent. Like. Just DMing, her and be like yo you. Know what. When. I get it but I get like that and, you know what else and you know what else there's, people I replied to today that of DME 46, times and today was the day, so. Trying comes, in all shapes and forms to. Oh. Yeah. Oh it's, true, and. That's what we're the, other thing I would say is strike. Immediately, if you see anybody that you with like, that like, or comment on social like strike. Hard like, there's always like a moment right like let's, say like it's whoever right bless, you LLS bless you LL, Cool J, right like if he likes a photo like, you guys are like like, one of the things that I think. I always regret, is not, striking when it's hot because I'm so busy right now. Like. I'm 18, months in to like Metro booming and Kevin Hart, with me on Instagram but Kevin Hart like today and. I still haven't really like sat down and break bread with the rock I, figured, it out got it done but like and, like sometimes you just like six years later and you still haven't connected Kelly Rowland you, know still oh I. Don't reach out to anybody even, though I give that advice like now I meant like a place where cuz I'm doing a little bit different like if I was if I was doing music I was and. If I was like if, I was making content, not documented, content I would. But. Man I'm telling right now in the second, you see somebody a producer, or an artist that you with like. Or engage, on Twitter you just like get a, plane and being, like in, you, know like. Masterpiece. Studio, and in Louisiana. Got. It cuz. It's right now it's the time to grind right, now is the time to be like not fancy about nothing, be like holy, like. We love Big KRIT he just like this DM you hit up you, hit a Boyd or whoever the you know your label I don't give a you don't a full of crit and like yo we should do something and this is what everybody does yeah we should do something yeah, yeah and then nine months later nothing happens when, you're like we should do something and he's like yeah get the on a, cheap red eyed 88 bucks and we go, like if somebody cool and, big gives, you love strike. You. Know the. Biggest thing that I've been playing with like an econ crit. Like, a lot of good people have been sitting down like I'm. Like look you're an artist I'm not gonna tell you what the do I'm even like scared. To do it but, I'd, be lying if, I didn't say like if. You've got if you got music in youth all. Of it should come out. Differently. Songs we, would have from, Michael Jackson, and Biggie and Prince. And. The Four Tops if they, had the technology we had today. You. Imagine. Yep. You. Know I think that it I'm, gonna tell you something controversial, I don't, think there's enough music. You got to give yourself every chance to do it do. You know many people could have been the biggest artists in the world that weren't because, they didn't get the right at-bats. Do. You know many people do, you know many artists, right, now could be John. Legend, but. They took the one song that was the song off the album. That's. Real life tell, you that right now so. You, you. But. There's a lot of ways to do it like. You know. Now. You guys have so much luxury it. Can be an album it, giving up the projects, all these different names for this it's all the same like you could be a single one-off, you can do a whole thing like called like. But. Honestly. I understand, I really believe that is what I believe like, if you and I like blue you're brother and sister and we, were like, ghetto Dalek didn't know anybody didn't have all these good people around us I'd, be like listen to me sis like, let's just put out song every day what, and with our 87, followers on Instagram all you need is you'll, get it, I.
Believe. In that so, I with rust I think it's right I believe. In it and here's. Why, wherever, Russ ends up is gonna be predicated on this talent, but first you got to get the edge back. The. At-bat you gotta get the chance, people. Like don't get it and. Also. How good are you like for us as, I keep listening he's, gonna have to evolve his sound, right. Cuz, a lot of it sounds, similar. Right, I had. To go through this I don't think Russ is done. I think Russ is gonna have to Bob I did I can. Sound similar, right for three months. A year even, 18 months and then will change you're. Gonna win if you're good enough. Cuz. Winners win in the end but you can't not, give yourself the, most chances, to win. That's, what I believe and. So. Like if you start a whole like maybe like it depends how much music sitting in your soul and sit how much you have I thought, so straight. Up I thought so so honestly, I think. You need to do something called like so, for so, cool Saturday, and just drop a 52, songs if you got it like that I mean, it keep, aspire because where you're at right now by the 13th, one it's building momentum and it just might be the one that you drop on September 6 and. Away you go. It's. Like. There's nothing the record like nothing, will Trump the Internet. The way, that. This one song isn't working. One, question that had because. There's, so many artists that were around and if we like okay they got four million followers by their followers on social media. They're. Not really your presence, and I heard his retort Carter from Spotify, where he said he's. Like record. Labels and artists think that they broke but. I bet you if I put that same artists in a high school the second kids would strengthen face always, gonna know the forest and everything to go to inside it so. My question is how. Do we get. An artist like the. Stranger things kids by. Putting out more songs more content. More stuff, more more more more MORE. If. PB rock walked in here right now most people would have known. Hi. Great man, reality. It's. Just the same old thing man it's more I mean they're one song away, logic. Song could have been the you, know phone numbers song in the album oh and it could have been a song they put out one off. It. Just works that way. Like. A little, baby's project right now is that an album or is that a mix tape. Doesn't. Even matter little. Baby. Oh yeah. You. Know it's just. Here's. Why, one girl in LA who like thinks you're pretty and thinks you're cool retweets.
It, Happens. To be the, niece of. Rihanna's. Hairdresser. They're sitting right like people, don't get it. You. Can't understand, how real that is guys and. Then. All of a sudden that hairdresser, plays it I mean I was like what is that mom, you. Know Rihanna is in the mood she's, in the mood to like put somebody on for no reason other than she, can, and. She does what, Kylie Jenner did with PMB rock and lip syncs one, hook and your life's over, overnight, figures. Times 4,000. Plus. You never know what its gonna come from like you've, got the Megan and all the music stuff and then you got a 42, year old businessman, who's got an audience that. Within that. Like it helps you to like. The amount of people that tell me like my cosign has been bigger for them than like real. Like, you know, like stuff they were looking for. Yeah, right. Like. You know Oh an eSports. Eat gamer on Twitch. With you and just starts playing in the background, happens. To be ninja game, over. I'm. About to be we. Built a huge twitch studio. But. You know what I mean you, never know right. Doesn't. Matter two years from now. Instagram. And twitch today a two years from now, knows right blockchain. May do this hey I may do that voice may do this here's. What's up you, have one song way. I. Got. 140 you, should there's a Netflix, documentary called, the toys we grew up with, you've. Watched it but. You've seen it right you. Should find, out who produces it deep, email, them and tell, them to use figures in. It because it's all about action figures and, like. Like. Got it like got, it just caught it be like listen we have this incredible artist we have incredible song that went viral for her it's called figures like, we love action figures like you want to use it in the in. Like the background of like season. 2 all. Of a sudden got people listening to it and they're just like I oh wait you know I just bring this up Good Charlotte Good. Charlotte broke because I'm Adam. So. Like how do you get your songs just, heard. Best. Cool house. Always the studio closed, there it is we're. Closed yeah. This. Twister. Yeah. I'm gonna touch -, no, you're not - its Jesus crazy there's, a. I. Thought. There was somebody there that was clean that's no Tyler, Tyler's like my admin, loved loves, FIFA. Like, loves it. But, yeah if you start playing twitch. On FIFA like. This. Is how my works, you're doing that it's gets shared some. Soccer player, who. Plays in. Europe who's got 8 million fans like who's this pretty girl playing, fever DMS you trying, to creep you're like cool come you're like business you're like cool come and play with me now, it's, now, it's 18, million. People like this is why this is how my brain works this is how I think differently, than I cool you got Europe from the label cool my, man the, soccer player has got 22 million people on, Instagram comes, through when he's in LA and during the offseason of the European League after, the World Cup please.
FIFA, With her takes, the photo and it's game over you. Got all of Europe. Got. It. I. Was. P.m. the, out of him and. Be like yo. I'm. Sure he does, a DM, gonna be like yo let's. Play fifa let's. Play twitch, because, people freaked but that's my strategy, I'm bring like draymond Green he's done with the MB files he's coming to the office we're gonna play NBA jams I'm gonna play people, in. Like, this court that they do on until it's your old school because I don't play the new shoots like, double dribble from Nintendo. Huh. I played it today but it's a new controller and I go, you, know. Play. Tony Hawk's. Skateboard, with Tony hockey now like. It's. So much coming for you you just need to strike yeah, one. Song away I believe. That I mean you guys make like I have I'm always very careful with my overly. Aggressive, like one, song away because I have empathy like some. People like you know the way they think of like like it's tough like I feel like I'm an artist as, a businessman so, I get like somebody who carefully. Curates. 15. Songs in their head it makes, this perfect, story I just. Know that 99.9%. Of the time it doesn't for the end user it does. When they tell them what it was about. It's. Like you hear an album yo that's a great album then, she, goes on, bt or, like you. Know a documentary. Or like, on the internet there's like yo this so, the whole part of this album was like what I was going through during this week and oh, but. Like not really like it, was like you see where I'm going it's like Monday morning quarterbacking, whereas, like if. You like just put out like. Like. The one song away I just. Thought I will. Never waver. From this because I know I'm right it's, what the Internet's about in the same way that you should have made music, videos in 1984. To 1987. And, a lot of people didn't because if they thought it was giving away free music, and I was taking away from sales I think. You should make as many songs you got in your heart for, Spotify and Apple music in as many different ways as possible the end, it. Warm using and. Again. Like. Not. Play the game but like also watch legends, like Howard elaziz and like build such, to man but still not right listen Adele, did got $100,000 ago. Would. Adele would Adele do that in, 2018. The. End was finally, got the one record though can't. Ever. Sleep and, everything to get to that place so it's, the one song need to get 100%. People. Trying to get fancy before, their fancy. Let's. Get our what it's a little, bit of initiative this comes with. Nerves micromanagement. Yep. What's. Your. Gesture to break out of that tomorrow. If. She trusts, you based on that question she's. Got to let you do one thing that looks like micromanage, and then she's got to see it's not that scary. It's. Hard when it's you by the way the pulse of you like, it's a lot easier to trust when you're not the product, it's, you so. It's harder I get it like I don't like let my like it's hard I do. Like like I won't even edit this, this. Whole blog I want to look at it. But. But. You. Know when you're the product, it's harder, than like, anything else but yeah I mean like you you know depending. On what you're actually talking about like, scale only comes when you let go and when, you realize the audience, is the judge not you as, long as you don't feel horrible, about it as. Long as they're not telling you like yo you need to put on a clown suit and go, perform at this Bar Mitzvah and sing Barbra Streisand. Make. Music, for people you. Know why let me give you a real curveball. There, you're gonna think it's cool when you're old. Like. When you're like, your. Grandkids, are gonna think it's cool like think about this you, know we don't know what's gonna happen. But. Do it when you can do it. It's. Like imagine. I'm gonna make it real simple let's. Play it the other way not about you about somebody else, imagine. The people that could have done collabs. With Madonna and did, it. Right, you know the you're the guy you know what Harris, ones thinking right now that he said note that like he instead, of going to studio and doing that song with biggie when Big E was on the way up he, decided to just stay, at home. It's, very true. Don't, be fancy before. The fancy that's. Exactly, right got.
It That's. What's up like that's, why I keep meeting like people always like why are you meeting with like all. These people like. You should be meeting with other people you know that much time I'm like don't, be fancy until you're fancy. You. Know like I go from like, the. Meeting, range I go from I. I. Want it like I have. Come to realize in the last three or four years like everything. I thought was true is probably, true which is like I'm. I'm playing a fundamentally, different game than almost everybody and like. My. Goals break, down in things one, I want. To have no regrets when I'm old. Big. Right. So. Like I'm squeezing, everything, right number. Two I. Want. To have the most people ever show, up to a funeral of all time. There's, a very important, thing about funerals. It. Takes a lot for somebody to not do their normal day or, what they're supposed to be up to and stop, and travel, to somebody's funeral. I'm. Trying to figure out like I want my grandkids, to just cry and be, like and by then I tend like I honestly think I'm gonna be famous like real famous, like, honestly and I still think I, do I think, I'll be real real famous right, I still, think I'll have more people at my funeral than anybody thinks. Because. There's, a reason, I'm becoming, famous and it's not because I can sing or because, I pretty, or because, I am. Good at basketball, the. Only reason people, with me is because I'm bringing them value, mentally. You. Know like it's a totally different wreath, like you have to understand, the reason. Musicians, are so big like, the escapism, that music does for people is all-time it. Doesn't for me the reason I got real hype this weekend was cuz I just listened to teat Risley I remember, like over and over like 400,000. Like I listened to it. For. 11, hours in the last four days 11. Hours. Hey. Cuz. That's how I get. Because. T grizzly is gonna win because of the opening line of that song which is like you, know I still think of 50 50 dollars a lot of money. All. Three of you will regret if you don't squeeze the out of this for. The rest of your life if you don't pop. That's. Super real which, is why I like every clap every. Song like he'll just regret it I don't notice to tell you you. Will I know. You're, too far you're. Too far along, it's, too special it's too obvious you know there's nobody sitting here that doesn't know she's, a star, I just know millions of stars never made it I believe that I. Believe that. When. You were because every teenager goes through it when they're kind of like this so uh so, that was different like like, so, here's. What happened with me as a teenager that's played out here I answered a question better there. Are very few teenagers that ever live their life the way I did which is I couldn't. Hear anybody. Man. I couldn't can't tell you just I can't tell you this like I didn't, hear anybody. Meaning. Think. About high school and like a kid like everybody's, opinions matters too much, I just. Valued. Nobody's, opinion but mine I was in my own head and not, like we are like I'm super social and like not the awkward like like, super, outwardly, like normal. Like I'm unbelievably. Socially, like everybody liked me I just, couldn't hear you. I. Think that I think both I. Think. My mom brainwashed. Me that I was the best. And. Thus, I was like yo I don't care like. Like. Yeah I was like I'm not gonna like like when people like you got a drink this to be cool like I don't value those people enough but I love you like. I and I see that you're cool and you're pretty and you're cool and you're the most popular but like you like I'm not, drinking, beer if I don't wanna drink beer like my four, best friends in college like. These are my homies their, only goal life was, to get me to take one hit from one blunt one time in four years and I didn't do it, yeah. That. Was like the and let me think about the silliness of that yeah, like you know what I mean like. I just don't want to. That. Was it like lines of this so, to answer you I what. Happened it. Happened god I don't even know when it happened or how it happened but. For, some reason, I. Just. Never, let, peer pressure come in in any, shape. Form, I was, doing such crazy. I was like in high school like going. To like the dollar store buying, and selling it and like I do baseball cards shows in the mall and like all my friends are like when you're a sophomore in high school you're like trying to do it like you know like and I'm like sitting in the mall like, trying to sell baseball, cards and like I know my friends, and they're like even. Like girls that kind of like me in high school like, like. Why are you like don't do that thank you and, I was like you like I'm doing me and I've, always been that way and.
I Think now it's playing out where what's. Really manifest is like that's the game. The. Game is like to, do everything. For. You, for. Them you got a like I always think about being selfish, to be selfless I think. I'm so selfish. In my own, that. Then it allows me to like that's why I can give so much because I'm not looking for any I'm not looking for anybody to give me validation. I'm. Not very validated. That means I've already moved on to the next part I. Feel. Like I'm old does. That make sense I feel like I'm 90 like, you know like 90 rows like don't give a no more like. That's you, know like they're like, I'm old like what are you gonna say like you. What's. That. Had. To summarize. It. Wasn't, a single piece of advice it was a process that my dad put me through when I was 14 or 16 that. Said. Whether. It is fine my. Dad taught me word is bond. And. I'm, gonna give back money gaveta I was trying to do music and do sessions and the interviews and one, of the mentors and Ricky he was like honestly doesn't, have to resume, through what you said earlier we really got to be selfish, to be so deep, become huge and music you do everything your hundred honestly, that's exactly, right like I want to capture everybody's, attention on earth so. That I can make an impact like, like, I know I'm, right, I want. Legacy honestly, just just to answer you I want legacy, I want nothing else man like honestly I don't want any more money other than if, I make enough money to buy the Jets it's gonna inspire everybody because I'm gonna have 30 years of content saying, I'm gonna do it and then I do anything to be like Olli she's like it to be so like crazy other, than that and knowing like then I'll get a movie about me and like you know like you know the. Boy that bought the jet you know you, know like but, like you know other than that it was funny I was in my house, out. East and, I was looking at the the. Sweater, that my mom needed me cuz I couldn't even afford Jeff's Jersey that, was a just I was looking at was like I'm, just, had it like a moment of myself I'm like I'm gonna, do this I'm gonna, do it but, that's more about the chase you know that's kind of like if I was an artist that's more like I'm gonna win 11 Grammys, that's what we're about just like doing.
Like That see more but get yeah it's a game but. For real for real the, funeral, you. Know the. Funeral like. That means you won like. You know many people make 48, million dollars and eight people if their funeral, like. I want people like I want. People don't know don't even know why they're at my funeral they're like I want. People like mingling with each other and be like why are you here I'm like my grandma made me come because in 2018. She, watched a video and she left my grandpa, who, was abusing her and she built a business you don't real. Real. And. I guess, what I get in DMS, all day like Marie oh my. DM is a real. Right. Heavy. Yeah. But. Like mute the reason I think I'm gravitating, towards, music is I recognize for me to pull off all my ambitions I need. The biggest pillars, in our culture, in, our lives and music is one of those. Sports. I. Actually. Think, that fashion. Is one but that doesn't come natural to me these. Are cultural players. You know thinners. Like things like religion things that nature but that's almost like a different thing but like music. And sports. I, want to die a legend, or wannabe able to fight that alarm I wanna have a myself. I want to get to orphanage in the name of after my mother and I'm gonna help with my people it is. Years. Ago you, can really you can really do that but your one song away from that everything. You just said your one song away from being, dip, series of you let, me go no, no stick with me stick, with me everything you just said. Like. You can add things later but like everything you just rattled off the farm the Grammys the million people you're one song away logics. Song reached more than a million people if. You don't think that hotline song impacted. A million people. Easy. Million, millions. One. Song way that's, what's up like, honestly I wish, probably, in a lot of ways subconsciously. Unconsciously. That, I could sing or rap because like the way I communicate, I can, make viral videos but, I'd have seven. Did. You see what a t, grizzly and Tara said about when, I was like oh you're not in the text you see what they said I'm, like texting and I'm like lyrics this is just like random ship and I would make videos about. Yeah. And, it was funny and, I was sitting there I was like that makes so much sense that they think that cuz. Like it's all the same. Just. Spinning his own lyrics he did sound like I. Couldn't. Make that connection I listened the drink I didn't make that connection but. Like I know. That it's all the same, back, to the fine line your one song away from everything you just said. Like. I I think I put some in sir in that poster, yet the I'm gonna I didn't we didn't make that post yet I tweeted. It but we don't the ominous shove positivity, down your throat we nobody made it yet can, you know I'm. Like I'm like literally twitted yes sir I'm like I'm gonna shove positivity, down your collective, throats like. For the rest of time for my life period and a story because it's the truth. Like. How blessed we are. Are we doing here, real. How much your denim jacket costs like you know it's like more than my like family made in like two months like I might. Dinner bills so, I didn't with my parents the other night right. I didn't. With my parents like a month ago which is rare just the four of us right.
The Dinner bill was more than our rent for the first two years we lived in America. Are we doing here. Like. Nobody in America should complain, about nothing. No. My dad we had a family liquor business that's where I started and he still goes in the liquor store today causing ruckus and my mom was always stay at home she's. Just being a grandma and just like. She. Worked her face off man, like, no, help. Three. Kids like. We. Didn't do she did laundry clean like old school like she was a maid what's. That, Belarusian, oh. You. Know, lack. Of entitlement. And, what gets up is you can get caught like all these crazy things happening for you lose sight. You. Know. I'm. Running it. Not. Me but everyone's different right like everyone learns different, everybody you, know I definitely you know it's funny back to this t grizzly song I'm not kidding. It. Was interesting how much it motivate, I was like okay wait a minute this is good like it's. Cool to see an outside source bring me some value like. I'm in my own I, just. Can't not know my. Perspectives, to off the, shark, like. My perspectives. A 30 on the 10 scale. Every. Second in my life I think got. It it's the same answer to the last question I don't, need a tactical, thing, to ground me I'm grounded. No. You, know what I mean it is, you. Know what I mean like, the same way that I breathe oxygen, I. Know it's great and. I'm thankful and grateful as. And I know I'm the best and I know I mean. Neatly. I. Gave. You ride a day and, gave, me gay.