STARTED A BUSINESS A WEEK AFTER HER HUSBAND LEFT || ENTREPRENEUR MOTIVATION VIDEO || Deanna Johnson

STARTED A BUSINESS A WEEK AFTER HER HUSBAND LEFT || ENTREPRENEUR MOTIVATION VIDEO || Deanna Johnson

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the full-time boss cast to the full-time  boss cast navigating the journey from a 9-5   to full-time entrepreneurship with  your hosts ryan the boss and lady shea presented by morningstar printing  where we print pretty much everything   hello hello hello welcome to another episode of  the full-time boss cast sponsored by morningstar   printing where we print everything i am  your host ryan the boss and i am here with   lady shay how are you miss shea i'm doing well i'm  great here you know chilling doing my best trying   to bring that energy doing what it do yeah we are  here still in the depths of winter here in toronto   but we're warm inside here at the photo video  spot studio um but yeah so i mean we got our   first episode out the way it was a journey  it was it was a journey it was a it was a   learning experience to say the least it was a  learning experience fun it was very happy but we   learned a lot yes doing that first episode yes  so as i said in the intro from a couple videos   back if you want to go back and watch it i said  we're not professional we're not i mean i'm a   professional printer but professional at what i  do exactly but we're not professional podcasters   but we're getting there so keep on watching keep  on following us for this ride uh thank you for   for watching thank you for your comments thank you  for your shares your likes and everything you know   we're not here without the people you know what  i mean right so we have a great episode here   for you today so i am not gonna hold things any  longer we're gonna get right into it here we go   okay okay okay it is my pleasure to introduce our  guest for the day um deanna johnson of braids made   perfect how are you deanna hey everyone i am good  like you said my name is deanna johnson and i am   a protective hair stylist of braids made perfect  braids made perfect okay so as the new tradition   here now we're going to keep going i don't i  don't get into what you do i'm not going to   give you a bio you're going to tell us what you  do so talk to me talk to shea talk to the people   can you give a little like run down of what you  do what you're about give me a little detail   stuff like that so i specialize in protective  hairstyles also known as just braiding hair so   i braid box braids cornrows all with extensions  and i'm well known for my signature style which   is called wholesome locks they are 100 human  hair locks that i started last year and that's   that's my so that's that's your trademark yeah  that's your thing that's good that's good you   got that brand so you just like the break you're  like the braid boss yes oh i'm the braid boss   i i um loxes is my thing but not with uh i i  don't do interlocking with regular hair it's   just with uh it's faux locs done with human hair  right right right right right okay all right so   how long how long you've been doing this for so i  started in 2018 um september of 2018. september 23   i'm in my third year three years three years how's  it been going so far it's it's been a ride it's   been right it's been a ride it's been arriving  ebbs and flows mountain highs volley levels oh man   every week is something different in the beginning  though there was a lot of lows right um because   like this podcast you guys are trying to figure  out like you said you're not a professional   um i wasn't a business person i was just you know  it was my side hustle for a long time so i had to   turn it into a full-time job and so that's what  made it really challenging while being a full-time   mom i got you so so with that being said you  mentioned it was your side hustle which is   what a lot of people watching this myself included  came from a business initially being a side hustle   are probably still in the midst of it being a  side hustle so what made you or what motivated   you to make that transition from the side hustle  to taking that chance to go doing it full time   so it was a side hustle for years  i started braiding when i was   10. my mom said my hairdresser i worked in the  salon um in high school i learned how to do   extensions and since then it was something that  you know people would ask me to braid their hair   and i would charge a little fifty dollars for a  style that's probably worth now 300 or more um   and so it was always something that i was doing  on the side you know when people find someone   that they like they want to keep going to them so  even when i branched off into other things i went   to school for early childhood education i ventured  off into like social work and working with kids   in foster care and other things i always had  braiding on the side and it was always something   that i picked up around christmas time because  we always need to make extra money right right so   in 2018 i went through um a separation with my  husband who was married to for 10 years oh wow   and that was pretty much where 10 years yeah oh  wow okay yeah that's where everything just went   downhill for me mentally right but i had to figure  out okay what can i do to make money that will   help me to provide for my kids but not only that  also help me to be present so i don't know if you   touched on this already maybe i missed it but how  many kids do you have right now i have three so i   have one who i i didn't give birth to him but he's  20. um and he lives on his own now and then i have   a seven-year-old and a twelve-year-old two girls  right um so it was really important at the time   like my 20 year old was 16. so it was important  for me to be present and help them emotionally   deal with you know dad no longer being in  the house which was that's a big transition my daddy wasn't around either yeah but that's  another story for another day another day   it was hard and again i'm i'm someone coming from  my father not being around so i know especially   with girls right how you know of an impact  that is so uh doing this full-time was what i   decided to do and i remember sitting down one day  and i'm like god how i need to replace this amount   right how am i gonna do that and it was like use  what you have i've given you your hands i've given   you this gift that you've been doing since 10  years old i could do with my eyes closed and   it's like use it and it's like but how like  i don't know nobody who does this and it's   they make it you know it's a living so i started  that in 2018 and i adventured off into other   things um so i speak as well as teach wow how to  braid okay so because that's that's what i feel   is like you know on a business tip that's where  some good money is at is the team yeah i mean you   could do the break you know a lot of people do you  know the actual service but teaching it is where   it you know it's where it's you know where it's  at right so you know in this process um whether   other than what you mentioned to me just didn't go  in a little detail you mentioned you had the kids   the foster kids the um the uh the husband leaving  the um you know is there how did this affect you   and your business mind like were you going were  you transitioning to the business while dealing   with this or was this after was it during like  no so literally like um i started the business   the week after like two weeks after he left and  so i was transitioning from being a side hustle   it being a side hustle to it being a full-time  job so he gave you the kick that you needed then were you thinking of this being a business  before no really so that was nice i actually   i actually tried in 2017 while we were married  and my youngest was two at the time and it just   it wasn't working um and i had people leave and  not pay and say they're gonna send an e-transfer   and you know home girls that care banana full-out  costume and i'm like i'm still waiting for my   money yeah but i didn't see that when they when  they're on when they're online flexing with the   most and they owe you money and they say i ain't  got it no no i hate that anyways and so for me um   i i didn't have a backbone i was too  afraid to address people like yeah she   has my money but i wasn't like hey yeah i  need my money i didn't have that but then   this like i had no choice because i need to  feed my kids so you don't eat i'm worried   so it hits different it hits when it's when  it's when it's when it's your everything yeah   and because of that i think that's why i've  gotten to the level that i'm at because it's like   if i don't do this yeah we're not eating we're not  eating or we could never move from here motivation   yeah like before it was like you didn't have  that like no hard-line motivation because you   had you know your husband's income yeah assuming  yeah okay so with that with that there now um   i guess now that we're going on with the  process where is there any fears diving   into the full-time world now where it's like  do you have any fears any self-doubts anything   um yeah anything like that that that you know  for those watching that may be going through the   same thing um because i'm one thing i'm sure of  there's a lot of graders out there and to stand   out you got to be doing i see you online you're  very heavy with your social media which is good   um but i'll get back to that later yeah but um  yeah so were there any fears or you know that   you had to conquer going forward yeah the big one  was knowing my worth telling people my price say   oh that was hard yes but you know what helped  me when i i raised my price and someone   so i created a booking app because again  still learning how to use my voice too   afraid to tell people when they asked me  oh so how much is it for that and i'm like   i don't know if i say 300 she's gonna take it and  i'm at the in the beginning i was desperate i'm   like i need right right money right but i had to  learn to turn people down and say well this is my   price and if you take it a little bit you can't  afford it i was like god you're my provider so   yeah and you knew your worth i knew my birth  and that and that's where you know i guess the   whole thing with my marriage taught me is to  know my worth so when i put a price tag on it   created the booking app put that out there and i  think my confidence i gained confidence when i had   people that like paid for the highest service  i remember the first time i was like 450. gosh   i would call my sister because she's like my  cheerleader i'm like guess what so like someone   just bought the most expensive style nice and  they trusted me with it yeah did you have to do   it like this where like you you call the sister  but then when you call back the client you're   like okay well thank you for um thank you for  your order because you gotta be professional and like with that it's like i don't hair is not  included right so that's an additional sometimes   hundred dollars so this person just worked out  550. i was like wow wow because they see and they  

see what you're doing and you know your confidence  now your confidence is it kind of reflects to   others to say listen this is what i'm doing this  is what you're getting you know my work you've   heard about me ask about me if you don't know and  and yeah that's your money now and that's good and   i think that's something that a lot of people need  to especially those who are just getting into it   yeah you know what i mean because it's easy sorry  it's easy to just take any order boom boom boom   boom but you're you're there is a point in time  where you're doing a disservice to yourself right   yeah your ability yeah and it's a price versus  value thing right right charge what you're worth   because that's what the value is if people value  your work right right and if they don't they're   not your family right and i had to learn that  and learn it's okay to tell people no right some   people come to me with styles especially in the  beginning there's a new style every day i had to   where i'm at now is i only do these  these three things yeah and that's it   i'm not i'm not doing the other stuff because what  ends up happening is when i'm trying something new   it doesn't reflect my work right right right so  i'll do you do what you do you stay in your lane   and do what you do properly to the best of what  you do or i have like models and i've had in the   beginning i had a lot of people that i got to  come and get their hair done for free mm-hmm   but instagram didn't know it was for free yeah  yeah and they promoted it then he said you gotta   fake it till you make it yeah and i'm i'm still  there some days cause i need to put some stuff out   there right right and uh yeah well if anything  like we were talking about before if you have   the glue wig i can come through you know what i  mean you know i'll bring it down and there's and   there's things that i refuse to do and i've  learned to like there's because i'm big on   protective hairstyles i don't want people to leave  my hair myself i have a hairline you know these   are important it is we live in a whole different  world back in the day we didn't care about that   it's a different it's a different time now these  are important to the black female it is i wouldn't   i wouldn't know sorry um sorry okay i could  i could glue something we can try something   out well afterwards tattooing edges on now it's a  whole mess tattooing yeah yeah it's a thing yeah   and the price of beauty yeah geez all right so now  that we're moving on with this now um one thing   that you know another question that some people  had or something opposed to me is how do we tran   how did you uh make the transition financially  because there is a point where you know you're   not doing your full time you're not doing your job  or whatever you're doing before you know and now   you're doing this business so there is that gap  where money is probably not you know rolling in   what what did you do had to pivot and figure out  okay like i learned january and february is slow   oh yeah i know that yeah yeah yeah  and if i don't grind in december   then i won't have enough to carry over to january  and maybe february but i also learned that   this wasn't enough right like it wasn't enough  for me to provide for my kids right i had to add   something so that's where i added teaching  okay yeah okay then this year i'm adding um   speaking but i added teaching and what  teaching allowed me to do is get a huge   lump sum all at once oh nice yes and then before  they come you got that money and i was shocked   last year or 2020 i did a hands-on class  charged 950 per person the kit was like 150.   i had five people purchase it and i'm assuming  they were all satisfied and it was scary to put   myself out there because you put yourself out  there and people don't always comment or like   or but there's people behind the scenes  watching comment they're just sending you dms so   okay but that was what i learned i had  to i had to add more and then i also   when you're an entrepreneur your full time is  24 7. it's not nine to five no yes so i could   work you know caribbean a weekend i or christmas i  would start at like 6 a.m and and there's no doubt  

i'll take a little break but i realize mentally  that's my body can't take right right right right   so so so this is from the beginning you were  teaching like what about like from when you   first started financially like how did you um when  i first started it was just like did you save up   any money before or were you just like he listen  i'm gonna go with god and god gonna deal with it   it's really i'ma go with god i mean i was um i was  still fostering right um and you know that they do   the government does help out with that as well  right yeah that wasn't it still wasn't it's not   like enough no but it's enough to like keep you  afloat obviously right and then there came a time   after like that that summer when i started it  was like okay we're done with this now right so   i really had to dive in full time and it was all  really just faith right right right once i had   nothing yeah say i was i was a stay-at-home mom  before never really had i didn't have income i   didn't have anything so i just realized you had  to do something different yeah there was like   something burning inside so you were building it  as a side hustle you tried it in 2017 you decided   it didn't work what did you do differently the  next time that made it work i had to look at it   as a as a business and not a side hustle got you  and so my mindset the perspective was different   meaning my hours i'm not taking people can't just  come to me and say oh i need my hair done right   now can you get yeah no you don't work like that  right right right a salon doesn't work like they   don't do it no they don't do it you come into your  appointment we do a consultation sometimes because   i need to see what i'm working with um and and you  know i've been okay with people saying okay no i'm   not going to do it but that's what helped me right  that's changing my mindset and knowing my worth   and knowing your worth that's that's big that's  big that's big so like is there anything for lack   of better term personal that like that that you  had to overcome like that you had to deal with   you know i know we touched on some things  here but is there anything that you know   you may want someone to hear like anything  that you want to touch on on that aspect   i think my for me what was hard is that i'm  going through the process of someone who was   always there no longer being there and dealing  with clients and i'm sorry to all my clients   out there y'all heard my story because i just  it was healing for me i needed to get it out   there were days where clients would come in  and i would be dealing with like you know a   horrible message or something that just threw me  off mentally and so i i wasn't doing well mentally   but what braiding hair helped me to to to do was  to trust the process you have a client come in and   you know what it's like because you just did  system yeah it takes a long time and there were   nights where i'm like i'm tired i'm done and like  my my younger one is like i want my mommy she'll   sit on the stairs and wait for me and it's like  i just want to be done with this and it's through   that i would pray and i'm like god help me because  like the client can't leave with half her head   yeah yeah yeah plus i have someone else tomorrow  it's not like i could tell her to come back right   so i had to trust the process and so you sorry  certain interpreter you're going through this   along with your the husband probably sending  message you and him going back because   i don't know most breakups they're not clean  especially when there's kids involved that's   when there's trauma involved it's not clean so  you're dealing with all of that while people are   coming to you i see you're probably braiding hairs  and tears going on in their hair and stuff and   they're like i had one why is there water in my  head one client was like she left and she was like   what do you need is there anything you need like  you felt so sorry for me because at the time   that's all i was doing and i was trying  to figure out how am i going to replace   this other income now the income of fostering  being gone and to her it looked impossible and   i'm like okay god yes i'm going to teach i'm going  to teach you i don't know how it's going to go   i'm going to teach but it was it was difficult and  mentally i wasn't doing well so when people come   to my my instagram page i'm an advocate for mental  health because i know that i wasn't doing well   and i was in a really dark place but braiding  hair was therapeutic right it's like knitting   especially in the black communities when it  comes to mental health yeah we're not well   i can't speak for everybody but i'm talking like  the west indian community like where oh if you're   feeling not deal with it you know what i mean go  drink some tea or something yeah right maybe not   you know what i'm saying but like we're not we're  not taught to address it right you know like what   you're going through is not right cool like right  you know you know and um and as a black woman   i know doing hair is therapy right it is like  there's so many things and you know jokes about   it and whatever like girls will go to the salon  or they're getting their hair done yeah but it's   a real thing like it's a very intimate experience  though very intimate like we're very very like   especially now like our hair is so celebrated  now in our community our natural hair you know   like so doing protective styles and doing that and  preserving the natural hair of you know people i   could imagine had to be very therapeutic and and  then talking about things but oh yeah so how did   you did you have any like self-care or anything  that you intentionally did to nurture your mental   health because you were aware obviously that you  were in a dark place and you're going through the   most while doing business and unfortunately i can  relate so you know um what did you do anything   to to keep you going because a lot of people can't  keep going you know a lot of people can't keep   going a lot of people there may be somebody  watching right now that might be ready to   you know throw it all away and you know the topic  of mental health is very important so did you have   anything that you did and like yeah yeah um  my faith um community good people around you   good people around me um lots of shout out all the  good people around here yes lots of support um and for me the thing that pushed me the most is that  i don't want this to continue like i want it to   end with me right the trauma the stuff that i've  experienced the quitting when things get hard i   wanted my kids to see what it looks like right  right right which go through it to see the yeah   see the result my and my eldest daughter  is just i'm just yeah she's so proud of me   but she's saying that more now that's good  and it's like yeah and i'm like she's like   well mama do you think you would have ever been  here if you were still there and i'm like yes and it's it's just like you know like she can't  wait for me to teach at school and do workshops   and stuff like that isn't that amazing when your  kids like it's one thing to do your thing but when   your kids are looking up and they're cheering  me on and you know but i i looked at them and i   remember some mornings waking up and just crying  and just like i was crying a lot crying and   looking at them they're girls i repeated a cycle  that my mom didn't tell me this is how i want you   to live it was just what i saw right and i said  it's gonna end with you you're breaking that hey i   don't want this to continue this ends today amen  so that was my push um to remember you know them   they're watching my son is watching and that  nothing comes nothing good comes easy so what   i'm reaping now those tears were real tears that's  true put in work yeah discipline breed success so   i got that on the wall right so you got to stay  disciplined yeah throw it to the wall right okay   so i'm going to wrap this up but i do have one  more question before you go um what advice um   would you give you know bosses and upcoming  bosses and people coming up um look in the   beginning of work like starting your own business  like what what advice would you give somebody so know your worth um whatever do your research  yeah i priced stuff based off of what other   braiders that um provided the same kind of  quality of service i did i looked at what their   prices were so that it wasn't like my prices were  high but no you know do your research know what   the prices are for whatever  it is that you want to sell um   use instagram is where i get everybody 99.9  of my clients are from instagram yeah mainly   because what i do is they need to see it yeah  i mean facebook might be different for like a   podcast you know but it's a visual thing so i've  used use that use all the social media tools you   have every single one of them i know there's  linkedin i'm not here yet but i tried it i   tried it i'm just like i can't experience i can't  deal with this before we um before we start the   interview you mentioned something i just want to  make sure we brought up as far as registering your   business oh yeah so i don't know if you want to  touch on that before we go so again when i said i   had to change my mindset and look at it as a let  me just be real with you guys my nail came off   and so for the longest while i've been  trying to like hide it but i need to use   okay so um i had to change my mindset and not  see it as a side hustle but see it as a full-time   a business right this is something that i  want to establish i want you know you got   to pay your taxes yes so i registered my business  and the best thing i could have done for myself   was register my business in 2019. i didn't  register it in 2018 because i had just started   in september you know it was only two months so  2019 registered the business and then covet hit   and what was supposed to be the worst time of my  life turned out to be the best because i was able   to get government support yeah i got the server  trudeau was just throwing out money yeah he's   like oprah we opened up access to yeah things  yeah just doing your business right exactly yes   yeah so people access those things yes so those  are you who are looking to get into business   register your business you know you may want to  say nah man i'm trying to deal with the government   no like do it there's stuff that you can  unlock yeah um there's stuff that they   have to offer they're especially the black  businesses yeah like right now they really   are throwing out a lot of money and i was so  blessed to have gotten the small business grant   it was a lot and a lot of people didn't get it  but for some reason i don't know i i i got it   but they ask a lot of questions and the big one  is is your business registered after that open a   business account which i didn't have but because  of covid and how things worked out they knew   yeah as long as i opened it so know your worth and  treat it as a business um and get it registered   get it registered and yeah trust the process  trust the process thank you wow that was uh i got   i got some gems she was dropping  bars she was dropping some gems so   when we're cutting this up and putting it online  we're going to be dropping some click baits yo so   no but thank you yeah thank you thank you thank  you um for everything you know and i and i   hope that you know all the best to you and your  business and your family going forward and yeah   we're here to support in any way we can as well  too um we'll revisit the whole um wig glue thing   uh later on and we'll stick to the yeah thank you  thank you so much for being so transparent like   these are this is why we do this like to actually  hear some of the struggles you went through like i   know there's a lot of people out there struggling  and it helps to see somebody that's on the other   side right so thank you for your openness and  transparency um i personally appreciate it very   much i know lots of people will look at that  look at that wow so before you go just tell   the people real quick how they can contact you  i'll probably put it under your okay screen as   well too but so you can find me on instagram  at braids made perfect you can also go to www and if you have a child who is looking to learn  how to braid i will be introducing something this   month where every month i'll be teaching a virtual  course so look at that the money the money is just   money on money right there anyways thank you very  much deanna and um yeah have a great one thank you   everybody for watching have a great week have  a great day all that stuff stay warm stay safe

2022-02-21 06:09

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