Small Business Week, Scaling a Family Business, & Marketing | #AskGaryVee with Chase for Business
Hey. Everybody this is gary vay-ner-chuk, and this. Is a very, very, very very. Very very, very, special. Edition. Of the askgaryvee show, we've, gone from red to blue, in honor of my friend here in the organization, of chase let me break down the story for you the excitement I have and the alpha-beta, nature. Of what we're doing here number one I, was. In my vaynermedia. Chief, executive, hat, in. A chase small business, meeting, I'll let my dear, friend here introduce, himself in a minute and basically. We started talking about this space and and, my involvement, in it and. What. I was really excited about was our client chase was like we need to get closer, to. The small business user right and I was like well I am an idea and so we started shooting around and basically what you're seeing here is a very special edition of the askgaryvee show where, we'll. See how this goes, but, what, we're looking to do is actually bring in small. Businesses, to do the Q&A instead of the call that you guys are used to in the lives from that you're used to well. We are going physical. With. The askgaryvee show today, and so let me introduce my co-host why, don't you say hello to the vaynernation hey I'm Brent Reinhart and I, work for Chase I run marketing and product for our business bank and so, for normal people what does that mean so normal people that means that I'm the guy who's responsible for our, deposit, and lending programs that run through Chase so if you have a chase business account with us then, odds are you have a product that I in, some way shape or form service, or are in responsible, form so, for me what was really exciting when I started jamming with Brandon on this piece of business we've been having a we had, vaynermedia I've worked on other parts of the chase business with this became new fun, for me because especially, I'm in the other corner of where I normally am and I'm looking at New Jersey right now I could probably see my dad if I had like superpower vision because he's really just over there with Wine Library I grew, up in an environment in a small business where, my dad banked with Chase for many many many years and, continues, to and so I, we.
Connected, On a lot of things, and what, I'm most excited about is, really, creating a, context. Of I come from a SMB. Business. Bank world and then I lived through a Silicon, Valley raise capital world and now we've got Kickstarter, and we've got all these different things and so we, wanted to team up we've got three small businesses, here with us we'll have this showman himself in a minute we're just going to answer some questions so. Before. We move on, this. Is interesting to me you've been in the big corporate world where, as a kid did you grow up wanting to be in the corporate world did you want to be entrepreneurial, like you, know we didn't grow up these kids don't get it we didn't grow up were entrepreneurship, was coolest thing yeah yeah, I think you know so I don't think anybody ever wakes up and says I want to go work for a bank I. Sort. Of fell into it I come from a small business family. My, father was, a partner in a law firm and later on in life my mom ran a cleaning, business so two completely. Opposite, ends of the spectrum one. Very professional, probably. Had a lot of support and infrastructure around it on my father's side and then the other my mom who just decided she was done working for somebody else one day and said, what can she do, and she, went out and started cleaning people's houses and made a business out of it and ultimately employed. You, know five ten people at a time and was in her mind incredibly, successful, because she did that so I'm gonna jump in here really apologize. Get used to it cuz that's how we roll in the askgaryvee show I'd like to interrupt I know I know, I, love. The five to ten, people. Worked for. Her thing, and, she, thought was very successful. I think that's right I think my biggest pet peeve right now for the whole audience is everything's. Got to be like a trillion, dollar uber, and Facebook, thing I I'm just completely, the power of the Internet is not creating, Instagram, and uber, and Amazon, the power of the Internet is creating. SMBs. Longtail for, the people that don't, want to work for a bank or work for vaynermedia, or work somewhere else that want to do it for themselves and I think we have to start having healthier conversations. And I'm curious to see where you're about to go about, the, cadence of the business so let's do that why don't you choose yourself to the vaynernation yeah absolutely so my name is rich Maliki CEO. Of Maliki parts and service were based out of Bayonne New Jersey second, generation Jersey, big ups second. Generation family business that my father started over 30 years ago. We service, commercial kitchen equipment ovens steamers grills refrigerators. Freezers and. We just added HVAC to the lineup and, we're servicing you know schools hospitals so. You get b2b contracts, so. You're servicing them are you also and you're also selling them the parts and services, at, times that's at times I mean usually we go we'll go in for a service call we'll need to know diagnosed.
Properly To, replace a thermostat, or a burner depending on what it is so that's how we're so somebody reaches out to you like even Wine Library right reaches, out and says hey we got an issue with our HVAC, you'll. Come in and audit absolutely. And you'll say you got to rip it all out Sasha or you can fix like this or whatever it may be right exactly, then you get in and. Then you're kind of locked in and, you try to maintain that account for as long as possible and then expand your services 100%, I saw see like a spray should be AC. You. May want to use this for other things right so that's the biz that's the business okay, so, what's the question that's, why are you here I'm. Here because um, the. Skilled trades right now is gonna be seeing, a massive decline over the next decade a skilled, trade so you're saying and, the people that know how to fix these things are starting to decline because. All these guys like babban and d-roc and Stefan whereas. The 3040 year old version you know thirty forty years ago their parents, knew, how to do something now, they're just fancy they don't know how to they're, just not real men right that's what you're saying not attractive to this you know it's yeah they'd rather do cameras, or new, digital exactly. The engineer, craftiness, is in a different place exactly, and you know and you talk a lot about college, this is this is the alternative you come to me there's no debt I train. You I pay you and then I get you a van in six months six months to a year that's that's the upside of it but the problem is I feel like maybe the youth doesn't really know about it how do I attract. Them or it's not sexy, it's, not sexy if you're a 17, year old you're not sitting there right now you're thinking you want to be an influencer, you're, thinking you want to be a rapper and upload, on Spotify, you're thinking that you're gonna start the next uber, there's, no you know unlike, the vocational, skills of the 40s 50s and 60s where, it was romantic to. Go into the Union and be an electrician and have that run or be an entrepreneur, and start your own electrician, business exactly, there's, not a sex, appeal to the youth to come into the circle yeah, it's, the truth so what's happen. I'm, curious see this is me asking you question is is. The deal flow of the skillsets not coming potentially, from, immigrants. Or other low-income. Areas, that's always been historically the. People that have fed in or because of the power of the internet itself even, if you're in a, lower income area, you think you're gonna start a mean page on Instagram, and that's you're gonna be or Flip sneakers. Yeah. Honestly. I think that um there's. The, people just don't know about it as. Everyone gets older just kids don't know about this industry I think that's just the, the. Toughest, part getting. A bit vocational. Vocational. Schools you know in high schools they're gone there. Is no more shop there's no more vocational, school and. It's. A dirty business but it's a lucrative business so. You need to think about so as you think about it coming back like we'd go back in the day right Henry Ford created vertical, everything. Right so he owned the full start to finish you. Need to think about how do you how do you feed your pipeline of talent because, you've got to grow them in order to grow your business you need skilled people to do it and so. I, would think about how do you how do you how do you bring old make what was old new again and think about how, do you grow how do you vertical talent, right, how do you how do you find, new, ways to make your job seem sexy and I think one of the things you said is like no, debt immediate, income is a real need of a lot of people, and it. Might be really interesting, to think about it from from, that angle how do you find and, source new talent you, know I'm thinking about it uh I, think there's a lot of themes in that and I'm glad you jumped in there because it gave me a seed, to build on top of it's, been wild to me to, watch how many people think it's not, sexy. But at least acceptable. Now to go garage saleing in dollar store, shopping and thrift. Store shopping because. Of I've been pushing it other people have been pushing it you know, I think one of the things you can think about is two separate things one I think. You and the personalities, within your organization, blogging, is something, you need to consider daemon.
Life I've, started I love it January because you and. Right. It's gonna it takes time but I'm getting a lot of messages, in traction within my industry I love, the videos love, what you're doing love, seeing the technicians on the road so I just I need to get a wider or, keep building it and, the other thing is you have to make content that speaks to hey kids you. Want to make money yeah here's one way flat, out I think the other thing you can think about is, starting, a micro school of your own so. I think one of the things this is where it gets weird I always tell people remember, that Nintendo, started, off as a playing card company, right. Like, I actually. This is this is my best advice for small businesses, you, might need to be in a business you can't even see yet that's connected. A kissing, cousin as I call it to, the business that you already have meaning, what. Would happen if you, started selling, a. Thousand. Dollar course online to, teach people how to build. A fifty to a hundred thousand, dollar van business, even globally. And then. What would happen is if you can make that business successful, you would make money in that business and it, would be the pipeline, you can do something where like hey if. You know think about in four years it's a ten thousand dollar course now not a thousand, and if you we hire you we, refund, you the course. Price so, imagine creating a million dollar it's kind of like what's happened at Vayner we don't build for chase but, you probably know this is somebody who's here between you, know 40s and Vayner Mentors I'm building a lot of SMB, businesses because I'm reacting to the opportunity. So. I think if, you had literally, a hundred, people year, year one paying a thousand dollars you've got a hundred thousand dollar business if, you take three of those people and refund. Them right, you're in for nine seventy, on top-line revenue and you have three qualified, people that you basically trained, in your wedding I think you should consider putting some real energy and money into. Building up a school that's inexpensive. For, people globally and then pick the valedictorians.
Right. It's the old sort of beauty school model right that has sort of gone away in today's age and it's a way to take the internet, of all things that you're struggling with on the other side of your business right your customers, are starting to order their parts directly so. It's a way to take that and make it work for your advantage by, finding, the skilled labor that you need one last piece of advice before we throw you out of here go. To Twitter search. People. Talking. About your, industry, you, know terminology. Around the thermos that that, or you, know HVAC. Unit that I could never imagine I did this with wine, I looked, up wine, terms that normal, people would have never known, and I just engaged with people built, a huge profile, that way back to getting your hands dirty that. Nothing. Is more effective than 9:00 to 11:00 9:00 p.m. to 11:00 at night when you're hungry to just be after, a long day and you I grew up in a retail environment use the same long day you're laying there on the couch in bed and just being on Twitter searching, and engaging you, if your URL, on your Twitter profile is linked properly you. Would be flabbergasted. How much that networking, would. Do. Excellent. Good, luck brother thank you very much, all right who's next all right we're moving on we magically, had a second, person up here I have no idea you guys I'm so used to improv I'm not sure how this is being edited but I'm excited about it so want to tell the vaynernation. And, everybody who's watching a little bit about yourself what's your name what do you do okay my name is Emily Cataldo, I am the co-owner of Saverio so authentic, Pizza Napoletana it's, located in Massapequa Long Island, it is part of our family business which is an established business for over 51 years it's live 151. My. Dad opened up ans pork store in Massapequa in 1967.
And My. Husband my son myself, we've been working there Oh God. Yeah. You know. Our. Goal, is usually a pork store originally a pork store giant, umbrella, daddy, yeah and, when did when did when did it cook when did it start segue into pizza as well I genuinely. Opened. Our doors three years and the, response, has been unbelievable. And it was make an actually good Pizza great pizza and it was a leap of faith because Massapequa, is massive pizza so, there is pizza on every street corner but nothing like ours, why nothing with you because, we do traditional Neapolitan, style pizza everything. Else is great pizza American, people grew up on it as kids my kids grew up on it as well. But this is authentic, Italian. When we went to Naples, to visit my family we. Had this fabulous pizza, and it. Was like a light bulb went off and we said wow we got to do this at home we, have everything on this pizza in our store this, is a no-brainer we, have to do this so, it. Took us quite a while with some bumps and bumps, along the road we were all my family just. Like debating, it no, no it. Was just timewise. Figuring, out space, and our property because we own the property so we took an, area, which was considered. Ravioli. Pasta production, storage so, we did it ourselves to, cut costs we were there every night taping spackling, painting, building, the. Storefront, opened up the storefront, wash the windows broke. Through the wall so now our original, store, that had a wall dividing it has a walkway so you could access, the pizza room from the pork store very. Well-thought after my husband I must say and. It's, been wonderful we, were doing. A soft opening January, 23rd we just said all right let's open up the doors to the pizza let's do this we, didn't have a man you wouldn't. Have any advertisement. We had no employees but, me and my husband we had a little boy and your normal, foot traffic from the Reg from the first store right sometimes people just pop the heads and said what's doing and, we said when we compete Satele you want one so, we had I, think, 66, pizzas, that first day so we looked at each other we said what, are we gonna do just by, myself so, day two you know still no menu, 102. Pizzas day two I was folding boxes, of the pieces were coming out of the oven and at, the door they went it was phenomenal so we've been blessed, because our population in the community has taken, a love for my pizza strictly. Word-of-mouth some social media which I try to do and that was good to see you in my face I. Try to do. And. Just just. Blessings, from everywhere, Newsday, restaurant. Hunter Yelp. You. Were just getting a lot of organic oh my god yeah Long, Island Press that specialty, pizza 2018. Long I mean insane stuff, and everyone just loves the pizza loves, the family vibe loves. That where they're welcome time exactly. Yeah. Yes I think that's so important, what you've what you've struck on right is something that differentiates, you like you said it's not sappy stuff well he's a so, literally, how you found, a niche that, nobody, else was in and you, could own because. You care so much about the product and you we do you, make something different what super interesting is it's, a double-edged, sword right, because what really stands out is that it's not scalable, right you're not gonna compete against people that are gonna be bad off that day mm-hmm what is the double-edged part of the sword is when, you have a concept. That works so well intuitively.
It's Like wait a minute maybe we could go somewhere 15, minutes down the street or 30 minutes down the street or in Manhattan, like you start having those, feelings, of should, we expand, and. So. Is that we're actually. Ideally. So we own the property yes, the. Deli side is the larger side of the property but we have put dining, tables there so the feel of the. Atmosphere, there is you're eating in my kitchen so. It's in our pork store we've set up tables we have outdoor, seating little little, seating in bar stools in the in, the pizza side so everybody, who's in the pizza side watch us say I make the pizza watches, pal we'll take them out it's like amazed that the kids love it the kids line up they watch they, get lit siddell over the counter it's like very home welcome, to my kitchen table feel so. Now. We're debating second. Oven because our volume has increased, and. Production, is hard for pies go in at a time every, let me start by saying everything, is made to order so, when I take your order that. Dough is placed, on the counter fresh, that. Pizzas made to order it's baked to perfection on, a plate or in a box and out you go. As you're doing traditional you, have a very specialized, oven right we have an imported, Mario Quinto oven it's wood-burning and, it's amazing. It's spectacular so a second oven isn't just plugging in a new, endeavor. We have to make. The connections again in Naples set, up shipping how to come over the ocean take, out the window take out the oil, yeah. Well, reinforce. The basement like we did the first time we have beams, and post a base going keep going so we following, what you're putting this up that's where we're at now we, want to get a second oven do, we expand, that's, the real question I have for you here is, the end of second up in there or do you have a second location right, and we. Have a property next door so here's the three storefronts ans pork store Saverio, and we have a third property that's attached to us that we use as a rental income so we haven't rent it out okay. So I don't want to put our oven in that area, because let's just say 15, years from now so pizza thing fizzles and I got an oven and a random business that I can't right now that's not a good, that's. Not a good way to talk about it mm-hmm 50 15, years from now 15. Years from now we might be making pizza on Mars wait. You know this is what my dad always did the reason I reacted so viscerally, is my dad would make this is so classic family bit like I'm sitting here I'm like this is like the best it's, super family like that's what we did like like we literally renovated, wine library and put steel beams in the middle of the store we were open, while we were dropping beans, like. It's thick cuz you're just like your milk in every second, one. Of the things that I thought I think family businesses and small business owners make a huge mistake of is it's you know the, one thing that's it's a double-edged, sword because the, business is literally. Your other child, you. Treated forever, so. You as, a business owner are saying to yourself crap, I don't want to put that up in there for 15 years from now or, if the pizza first of all the pizza, thing is not going anywhere I think, we can all establish that people gonna eat pizza for the rest of time right, right that's not going anywhere I think, that you. Need to be able to be in a place where I'm a big fan of like think, about everything going to zero so. When you're thinking about financing. Whether it's through a bank or friends. Or your own profits, and you're gonna live more humbly you. Need it, once, you can afford, it or if, you can now the oven, you can't be thinking about the downside, of it the, upside, of the next three or four years is gonna pay out like. Yeah, I get it that's right okay okay Louie all right so that's where we're at we're just trying to juggle do. You want it like what, kind of lease does that third place have. Got. It I mean can you wait that long I would, say the bigger argument is, I apologize well actually answer that you, know what we can't wait that long because now we have a furnace heating um we, have our actually and so it was to accommodate more people because we've had a wait outside and the, winter it was rough because it was cold, so we'd have people waiting in doors against, the doorway so it's not really Pleasant for people because we don't have a waiting area so that would allow us to wait let me let me ask you the question that's burning in my heart and I would argue that the, mistake, that my dad and I made even. Though the internet became such a big part of our business if. I could do it again I would absolutely open a second location for Wine Library not. Make the ridiculous investment, we made in building one super Wine Library because.
I Believe that convenience, is king and the, reality is is people, are hearing about your pizza this is gonna be watched all over the internet like like, you, know how much have you debated. You. Know I think family businesses also love their nest mm-hmm, it's cozy, I have, no idea how close it is to the house or not oh not very far a few minutes huh you. Know I would argue for the sake of the business what. Kind of debates if any have you had, if. You know about opening, 17, minutes away somewhere, else where there's open space will be 100%, willing to do so that, was my second question to you how, do we locate the best spot for a second Saverio so that's my main concern this we knew where it was going to go because it's our property and we knew we were going to do it there so now trying. To figure out where is the best position. So we look for an established, place that was a pizza place that closed down or do we want to, make it our own like, what's the best. My. Thought is you. Know. What differentiates, your pizza so. You're. Not gonna find a place that doesn't have a pizza shop within 30 seconds of it right so you can't worry about that I would. I would shy, away me personally since you're doing pizza I would shy away from going to another pizza, place because people in that neighborhood are, gonna associate, you as oh that's Vinny's okay. And they vote you know it's just new people, in Vinny I, would, find a place that's different that hasn't been a pizza shop before me, personally, and, create. Your, second, store, but, not so much worried about the competition per, se just where make sure that customers are there ya know that's all the traffic, I'm worried about the foot traffic and, being a parking. Area like, I need to really like make it convenient for people to get in grab the pizza and go that's another issue we find where we are to the cake yeah of, course like there are unlimited, amounts of huge, shopping. Centers that are willing to lease you space that, have unlimited parking, wine library you had a few of a parking issue in your current place again. I can't, tell you how much this feels like we have 8 parking, spots for a business doing 15 million dollars a year like, we would shut down Millburn. New Jersey, because the traffic was so absurd. Okay. Here's, what I would say there's. Unlimited locations. That have enough parking for you to go in and for people to go in and out I, would argue that, I. Think Brent's, not wrong but, I would also argue that he's not necessarily right, meaning. That meaning, there's been a million places that have been restaurants, that have been successful. Being, because they operated. Better than the restaurant that they can't you know we see it all I mean I have ten that I can think of right now where, people came in and did a very similar restaurant, to what was there before and crushed it because, they were better operators, I'll be very honest with you when, I hear a pedigree, of 51, years family. Business not, being crazy and raising too much money being being, scrappy, enough to paint their own, I don't know if I can curse in this beep it chases, but, this. Is my show I can so I would, say this. Run. Your numbers as a family okay. Be. Able to afford if you're completely wrong and. The. Second you can get close enough to that go. That's. What family businesses should do they, shouldn't, make leaps that they can't afford but. When, I hear, that, much pent-up demand. Might. And knowing, enough about the East Coast and Long Island and Jersey New York culture, as. Long as you don't go too far away you. Start going into that 15, 20 minute zone, your, word of mouth is gonna carry okay and I have a funny feeling you're gonna do quite well okay you know what I would do immediately, is ask, every single person that comes into your restaurant.
To, The pizza place over the next 30 days where. The front though yeah we do that and wanna Saudis and Babylon when you come into Babylon when you come into Babylon when you come to Babylon step in it you'll see like this is pissing me off because. Like now when I hear that like we need to be in Babylon I. Don't know Babylon, and I don't know how close that is but like right. The fact that you just mentioned three people saying. When do you come in a Babylon I'd, start with Babylon okay can. I ask you a separate question does, the whole family agree with the expansion, solutely. Yeah our family support 110, percent we are a big, family at we have four children how many people are in the business alright on the pizza side we have three full-time and we have three part-time. On the pork store said we have five full-time employees, no, I'm sure he found more people in the family hmm me my husband my husband my son and my dad, got. It for of you yeah and, everybody's full-time, my dad's retired but he's there every day. Oh. Wow. Yeah, baby. I mean it oh this is. He pulled you something he is pumped about the pizza thing in his brought new life into the, store where we were nervous of opening it was okay. Everybody. Is not eating the way they used to eat nobody's, making a pot of gravy anymore, people, are looking for you know prepared, food so. We have to do something, to get new life into the store new families, it did, it was amazing. So now people are coming for pizza and then realizing, the business beautiful, clean butcher, shop next. Door they. Could walk through the junik grocery shopping for the week it, has been phenomenal. And my father's very happy that there's new people that he could meet and greet it gives them a purpose see they'd be great holder we understand you, have a pad like, yeah okay. Um. You. Know what how, do I increase, the social media following. First. Of all and, as I'm glad you asked especially from an SMB standpoint, small business you. Want to make sure that, you it's not about increasing. A social media following that's no different than having more, cars in the parking lot more emails for the email newsletter more, addresses. For the coupons that you want to send it's. It's about understanding why, so here's what I would say the. Best, thing, you could do for your business is. To learn how to spend a hundred dollars a week on Facebook, you know 5-mile, radius of your store right now to, get people to come into the store just to, try it okay I don't care how many Instagram, followers you have twitter followers Facebook followers I know, right now that if you spend $100, on Facebook Ads in a 5-mile radius of your store that. You'll have new people come in and you'll hear stuff we're doing it at Wine Library little, and I see the text this week I, live. In your town and I've never been in your store I've lived over there we're the establishment. We are the cast, over 40,000. Square foot wine shop they, live one mile away they've lived in town for 17, years and they go to Dave's liquors, and pay, ten times more big. Shout out to Dave's I appreciate that I appreciate all businesses, so. Don't, worry about getting more followers learn, about how to run ads to drive your actual business one, more quick question. Marketing. If he wants to make sub-areas a brand like, if you you hear people who have these brands in there it's, like crazy like just. Not to use another pizza place but like Papa John's everybody, knows Papa John's spend. Seventy five million dollars a year on Super Bowl commercials yeah. You gotta you gotta figure out are, say here's something you can do so just because, your new pizza place is not going to be located near a store come, up with some like, really cool packaging for the products you sell in your store and put them in the pizza place right so people start to associate, that. You're also a product a product, company as well as pizza that you can start small, on and then think about the internet distribution of products, from the store through, that would be I'm gonna throw one curve ball I think that's right um go, through one curve ball this, is uh.
This. Is a very Jersey. New York Long Island thing so. When, I go. Right. You know what that is right. I think. Sound, is the, new frontier, I'm. Gonna throw a very. Ridiculous. Curve ball at you I think. That you guys should come up with a jingle that is either similar. To PC Richards or that 1-800. Car for kids yeah right. Of. Course you do that's why I'm bringing those two up I, think an authentic, pizza, shop in Long. Island that could run Facebook Instagram. Pandora. Local, an. Even. Drive, time radio if, you could come up with a sound right for all the youngsters they know exactly what Netflix sounds, like when it comes up on the screen yeah right, Intel. I think. Sound is the next frontier, I love. Sound, in a very localized, area it, could be very, very very like local. You. Know, cliche. Like. Just like that classic, Italian. Accent, or something maybe it's your dad saying yo like literally it's, not kidding I, think. There's so you want to become a brand and not spend seventy million come. Up with a sound cuz everybody's, competing on social. Nobody's. Competing, on jingles, or a quick little tag, an audio tag. Okay. Yeah. Thanks, for being the show such, a pleasure, alright we're continuing with our third. And final separate the third and final guests. Here this is a team effort so, I'm excited so guys why don't you introduce yourselves, to the vaynernation and, tell, us about what, you do I am Tyler my name is Tyler Braddock, I run, the vault alongside Gabby, which, is my girlfriend, the, vault is a recording, studio. So, yeah. Brera. Or I go by Gabby and we run the vault music studio look at out of Rockaway New Jersey full-service, music studio we do networking events we do producer, classes engineering, classes we do shows anything. That we can do we're actually starting a youtube couple YouTube episodes to around some of our local artists in our area and all-encompassing. Videography. Photography for, all the artists within the area how long have you been doing it so, it's been out of his room he's been producing engineering, out of his room which was in his parents house but about seven seven, years love it up just recently in August we went into a brick-and-mortar enough, revenue enough clientele, to expand out know, much about awesome yeah, it's great feeling, of. Course. Yeah so just since your, parents super pumped - oh yeah they're. Like finally, no no sound like at 3:00 in the morning yeah. So. Yeah so since, August and we're actually gonna go scary oh, yeah it. Took me at least like you're, thinking about it and like trying to find out if I whatever you get how long have you guys been together. Honestly. For me I thought, it was time I thought it was time like two years ago yeah, but. It did take him a little bit more time he's a little bit less of a risk-taker so, I get to bring, him to the edge of the cliff and okay like look over it.
So. Everybody's watching I think people need to be in their parents home their own home co-working, spaces the. Basement, like way longer. Like, you know you'd much rather be, a year later than a year or two early because when you're a year or two early you're out of business when, they're a year later you, left some money on the table you said it you said it exactly right which is you took the time to analyze to make sure you could afford to take the step and I think that's one of the biggest mistakes small business owners don't do I'm not saying don't act but understand, your situation, because. If you're going to springboard you need to know where your springboarding, and to and so hey, it's exactly don't don't ever let it hold, you back but, understanding. It is key way too many people don't the game I listen everybody thinks I'm so aggressive, I play the same game every time if. I do this and, everything fails like. Can, I afford the, blow and so. I think I, think people take way too many risks. Out. Of ego and wanting. To be fancy, and you know your situation like, getting. Out of the parents, basement, everyone's like oh your business isn't real it's in your parents basement and then they jump too early and they lose having, the humility and the patience, I'm a big fan of that brother really I am don't. Worry what Gabby says. All. Right so cool so you guys make the jump yeah a year ago you said August. So. Seven months okay yeah yeah our. Landlord is actually gonna be selling our building he needs us to be out by June it was originally made but now it's June so that's one of our major questions, it's kind of tiered so first of all do we go for a space that's less fancy more, literally, like in hands. Deep you have to redo everything yourself for like 750, a month maybe. 1,200 square feet so we can expand, because we're at 700, now or do, we expand out to a space that's maybe. Like this room beautiful well. We. Can do all our networking events there no need to go out so little outside make sure we can answer this question I think there's something interesting that's evolving. Here that I want to make sure I understand, the, hard core production and all that that's your skill right yeah you've. Been able to layer on what, it feels like is like a community of sorts, yes yes in, a car location, what, are you doing around a Benson community, yes, so we really look towards, our. Next-door neighbor across the street is actually a huge children's, theater so we'll rent out from them we'll also rent out through, several different businesses not only helping them out because you, know the, person's, owners failing, or cancer, or something so, kind of gives them income gives them a little look into our age range because all of our age range is Millennials 18 to 24 a little, sprinkle in the other areas, but. Mainly, focused on at least 16 72 24 so, and what do you do you do events yeah so we do what they're called artist meetups every other Sunday which is completely free that's what we do to give back you know like you say you have to do something that gives back that lets, them know kind of add value, sometimes in your own place as well that we did but it was too large so, we it was like a fire hazard. Doing. Them people showed up you're like oh. We need to do this somewhere else, let's give love to some of the businesses in the area cool, keep, going and we also do shows so those same businesses, maybe you can hold 150, people so I'll put together a lineup of artists our artists that pay us four slots ten fifteen minute twenty minute slots and then we put on a show we actually have one this coming Saturday and, we've done one previously, in.
November. We call them the vaults very own cuz it's all our own artists that work with us and they invest in us we invest right back and do people do, people pay. You to produce music, for them there's, no space. Where they come in to studio or is that that's what that's my that's my field so I record, I produce I do am i coming I'm like yo I can sing you're gonna produce let's work yeah. And you have that space you keep that pace yes help you walk in you see I have a studio right there and then, you walk in the other room and that's where we hold a lot of our smaller meetings, any producer, meetups engineering, meetup I now understand, so, now you're talking about the next step because, you gotta move yep, one-stop shop basically for all music anything you need I don't you. Know my first take of this to, answer this I don't. Know, if, you. Need anything bigger. Because, it sounds, like you're gonna need something really, big to. Fill, the. Capacity, of the demand that you're able to create that means that you're gonna continue, to do things in other places yeah, I think, you're gonna evolve into a place where sure you'll give back once in a while but other times if, you can have hundreds of people showing up somewhere that's something you can charge for you. Know like you're gonna find that's like a business in itself yeah you. Know my early, readers, I would, get enough space, for, you to I would probably replicate. Where. You're at now I, wouldn't. Make a just studio because I would eliminate you wanting to be there because, you need that other area, to do a little flavor, but. I don't think you have to go super, crazy, and I would want to keep down the overhead, yeah, I agree completely I think I think, go. A little bit bigger so you can do you know call it 20 30 percent, of the events in your space I the idea the way you've called it a community because, I think that, will ultimately payback, for you because you'll have these businesses, that. You've helped that want to help you continue to grow and I, think that network, is going to be really really powerful to Gary's point how, do you monetize, that in the long term if you bring a hundred people to a local, coffee shop that's struggling, that's. Worth. Something, to that coffee shop and, it's okay, to talk, about that I think that's another thing small business owners don't, do enough of is they undervalue. The services, they provide to other people, and so it's. Really, okay for you to have that conversation and if you as long as you deliver on it deliver. On your promise you're two separate businesses that are attached you almost have like a barbell you, know like you have two separate businesses that, are attached because, you're using the artist there it's. Really, clever and I actually think that you. Need to be thoughtful about this because I think there's something they really work hand in hand. Hmm. So. Keep talking and our, other major question, is I now. I work in accounting he, works full-time in the studio so I spend, all my other time in the studio and it's, beginning to get to the point where there's so much work and I can only do so much of it with research paper term papers I'm graduating. But, I have an offer from different accounting firms but I don't, know because I don't know if I I really want to just do the business full-time but, I talk to other people and they're like oh you need health insurance you know I'm 23, but I'm like oh my gosh I need health insurance you know and all these things and I'd love to literally like for, lack of you know what you say like I'd love to just eat I don't have a lot of overhead, myself, maybe a car loan not, too much than I'm on my plate right now so I don't mind doing that because I love what we do and I love helping these artists, but, I just don't know if I should just go, into an accounting for full-time I'm just here's my answer on this you. Can always get the accounting job. It's. Always there yeah you, know clearly I heard what I needed to hear which is that you're, willing to go, real humble to, see this dream come through the. Only, reason, people should, get a job is not. Because, they, need health insurance. Because. That they want to live a certain lifestyle, at 23. Like, you want a fancier, car you, want a better apartment you, want to be able to buy a nice, purse. Or go to more Broadway shows or by, partial. Season tickets to the Knicks what people don't understand, is that, getting. A job is incredible. For two things, affording. You a better, lifestyle, in the short term comma. Taking. Risk and pressure out of the system when. You work a bit all, these characters, that work at vaynermedia they can't worry, about Boehner the way I worry about it that's, anxiety.
That's Stress that's pressure right. So. What's great about an accounting job is you get to go in 9:00 to 5:00 and, like you get to like like, if the pipe bursts. If. Somebody fires you it's not something you're gonna dwell. About for six you. Know weeks. But. What's great about this is you're so young and willing, to eat. That. My. Biggest thing is if you're willing to go there go, and take the leap if, it fails if it doesn't work out you can always go back and, as a person, who hires people, who come out of that, situation having. The tenacity to be your own business owner is something that looks great on a resume going. In degree so so. Don't sweat that I agree I agree completely with Gary the other thing about talent. Particularly. In your business leverage. Local colleges, for intern support you can find. Interns. In yours like this I mean particularly, and events right like music and they all want to work out free cuz it's music like it's not like and they're gonna meet the next whoever, coming. Through your studio right, so, so. Leverage. Intern, talent, for free, or low-cost labor, to, help you fill, the gap while. You're growing yeah and that was gonna be my next question is that we do have interns they love love love the, music actually one of our interns nation yeah, but. With my side I do everything else other than music and for some reason the interns that want to do any of the, stuff. Is not as fun yeah, I know, it's like how do I have someone else to help me I find people find like he you, know he. Is gonna be able to convert one out of every three people you're, gonna have to convert one out of every hundred people guess. What find 500 people so you get five people yeah. Just keep the door rotate, when I first, started, doing content. With, Dirac, and Steve Unwin and Andy, and Stefan it, was less cool, and interesting than. It is today like. Right now you have no problem well now but take me even out of the equation take my. Like. Growth. And awareness even. Just a regular business person, we know this even, just like a high-powered. Lawyer, boring. Been. Boring. Been the 49, year old high-powered. Attorney, who read or watched some. Of my work and like screw it I'm gonna become America's, kind. Of like you, know you, know white-collar, like you know like like you know lawyer, he. Is gonna be able to get people to intern, and make Instagram stories, and podcasts. Easier. Today than three years ago so. The other the other thing just is when, you're trying to find interns think. About what skills, they, can have that help you right so it might be the mark like how do you fill seats give them a challenge right. So you're a it's, like you do a hundred people in event I want you to find a way to do 200 for the same cost right, cuz like interns love a challenge because they want to go back and tell, their story at school and so. Think. About how do you make you, know it's not all just event planning and serving food and, you know getting the people that it's it's blowing, the doors off the event to make it really. Amazing, in a way that you haven't thought I would also argue given. That I know where you guys are from and this whole northeast way interns. There's, the interns that go back to school my intuition, is fancy. Gonna, try to get jobs at vaynermedia before, they come to you interns. That are stay-at-home, moms that miss action. 71. Year old this I'm not joking 71. Year old Stan, who's, just bored and just sits on the stoop in town in, the. Same way that you guys have proven to me that you don't have a whole lot of fancy in you you. Can get help from anywhere call, in favors from cousins, like, put on social pressure like. If you stop somebody from getting beat up and junior high but like yo I need you for us like like, beggars, can't be choosers, like, I wouldn't, see, where I'm going like the streets, of family, businesses, and small businesses don't, need to be fancy like. You, just need warm bodies yeah, and I sometimes think warmth like I think like I've, been on a big, kick of like people 60, to 100, I mean.
It Who, just want the action. They. Just they're just in a place where they're like looking, for action I don't, know it's a tell you like look, at looks, like you might be able to get somebody who, like think about the working mom the, only, women are in the system who, are unbelievable. A talents but they chose for themselves to. Be a stay-at-home, mom because they that, was what, they were more passionate about who, now, decided. That but now that their kids are 6 or 7 maybe, they're in a place where they, don't want to go back full-time or or, maybe their kids need, them to be around more because they're doing a lot of afterschool activities who'd. Love for, three hours to event plan with you who. Are way, too qualified. For, what you're asking them to do we're gonna bring triple-a. Skills or stay-at-home, dads with, just the way culture is moving there's, so much talent in the system you, can't just go down the cliche paths of like let's, hit up Rockaway Community College to see if we can find somebody you have to turn every. Stone okay and, also since I see that you're in with so many different musicians, yes different artists we want to know we're really big and it's like I mean most of our attention is nothing really big on Instagram is. Change for us and definitely, YouTube, but are there any other, social media and if so what kind of approaches. Would you recommend nothing I love snapchat the like is that focus. On the screaming YouTube okay you haven't even begun to squeeze that thing. For your at point o oo 1%. Particularly. When you're starting because you you need to focus because there's just the two of you and maybe a stay-at-home, mom intern right so, you only have a limited amount of resources you got to do those really, really well before, you branch, out or you're gonna post. Something on Instagram be like hey we're looking for an intern we're looking for somebody to help us you know, not. For pay so call it internal, because when stay-at-home Stan that, hits, you up and wants to do it because he loves Instagram, like just. Absolutely. Try to find like people, are so funny about free labor or discounted, labor life's, about trades. What's. In it for them, like. I love when people like don't work for free know your worth I work for free everyday. Life's. About trades, so, by the way you, know how many people in your neighborhood think. That their next Beyonce, and are more than happy because they don't have a lot of money to, trade their 10 hours of work for 10 hours of studio time that's true, I know it's true so, every. Move in the tool belt and then. If you're able to get a lot of talented, friends, point then you could worry about other platforms, but while it's just you two those, two are more than enough for what you do, thanks. Guys thank, you so much take, care of Virginia. Thank you so much thank. You guys Brent let's let's wrap this up, in those you know obviously you're part of the SMB world from a big bank the, things that you saw in those three. Individuals. What, resonated. To you what's what's, in you know this started with me saying hey I want to get you closer to the trenches you know, what wouldn't you see in those trenches what, do you feel throughout that what's your recap in this, first, limited. Edition first limit I love at the limited edition Gary and Brent podcast, so. I think what's, what's fascinating is, they. All. Struggled. With similar, versions, of the same problem right so it's all about growth they're. All at different phases in their in their life cycle and they're all experiencing. It in different ways, but how, do I grow my business it's the fundamental core. Of each, of those questions and, it's. So unique to where. You, know the situation, was from a. Skilled. Labor supplier, to, a restaurant. Entrepreneur. To, a studio, recording events, company but, they all struggle, with the same thing and and. Finding. Ways, to fund, and fuel growth, that. They can manage, and support continues. To be just the number one concern you, get to ask the question of the day, since you're my, co-host, guests what question, do you want to ask all the smbs, out there this is your chance forget. About everything else happen this is where you get to get greedy and really figure out what's on the minds of the smbs so don't blow it hey B. Don't, worry I I'll, ask them more questions in, future people there's. No. But seriously on it on it you know this is actually cool I think this will help a lot of my, viewers what what.
Are What are massive. Companies of your scale sitting. And thinking about what question, do you want answered by the smbs right so what's, what's fascinating and, what's hopefully. Gonna blow your mind is, we're. Thinking about the exact, same thing that you guys are thinking about so, how. Do I grow this, business in a way that is authentic to me and. Really. Represents. The love and passion that, we, have for small, business owners which people may not believe right like I work for chase but I'm a human behind, chase, at. The end of the day I think people will believe it like for me it's much more fun that I get the DMS, from people, that, are like holy crap I've made an extra thousand, then when these cool rappers or athletes are selected like there's it's not even close right like random Sally and her nail salon or Rick and his auto body shop is always, more powerful to me I'm, sure you feel the same thing it's it's it's the exact same thing right like so so, we I, want, to know you. Know I want, you to know that we struggle, with the exact same it's not the statement, of the day Brent this is the question, you ain't screw it up I knew it what question, do you want to ask you. Understand, thousands. Of people on YouTube and Facebook are gonna answer this. Question. Of the day good supply and chase do, to, win you as a customer because, we can help answer every question and I'm gonna I'm gonna change it just to make it more the. Way I like it what, do you think banks can do to. Help, s/m, you as an SMB take, your business to the next level in a world where. Crowdfunding. Yep right uh you, know venture capital, there's become way more prominent. Amazing, like when I grew up as a kid it was like go to a bank could not go to a human, that's gonna write you a check right we're good we'll go or set up a GoFundMe page, to start right I'm gonna ask a follow-up for you because I'm more curious myself, what. Has a Bank done that's been good for you, question. Yeah I mean like like I'm just curious like like to me its credit, lines are massively important, yeah so. Those. Are questions Brent thank you actually. Deserves thanks for the research thanks for raising, your hand and doing it I mean it thank you appreciate it thank you see ya.