Serious Business: From 6 to 7 Figures - Max Tornow's Wild Story To Building Two 7 Figure Companies

Serious Business: From 6 to 7 Figures - Max Tornow's Wild Story To Building Two 7 Figure Companies

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all right welcome this is max torno from seven figure business consulting welcome to our new channel and uh in this video i want to talk about your journey of scaling your online coaching consulting or agency business and um the way i want to do that is by showing you my personal journey of getting there throughout my last couple years of how i built multiple seven figure businesses and i want to do that because most likely there will be certain pit stops on the way there that you can resonate with yourself and then they will help you also to kind of realize the pitfalls to realize the things the mindset issues that one has to overcome in order to scale the online coaching consulting or service based business so if you're currently a business owner and you feel like you've kind of reached a glass ceiling with your revenue and with the size of the operation that you're in then this video is for you because you know when i was in the beginning of my 20s i had zero experience with business building i've never built a business i was not one of these kids that you know uh sold baseball cards already or so like you know that had the entrepreneurial spirit within them none of that in fact i was well on my way to uh becoming a teacher for latin and english i was at the university of vienna in the beginning i studied musicology then i started studying latin and english because i want to become a high school teacher which is funny because the little experience or knowledge i had about business i was kind of compensating that with a relatively big amount of naivety because what i did know back then was i never want to have a traditional nine to five job i despised that idea and i wanted to basically do two things number one i wanted to do something that generates high income for myself i like the idea of having money and number two i wanted to do something that that fulfills me something where i could inspire others where i could where i could express myself that's all i knew i had no idea that business was ultimately the answer to all of that and uh yeah like i said i was in the beginning of my 20s and i had started to build my very first business as a coach and the way i did that was it was literally just something a life issue that i had learned how to had learned how to overcome myself and because i was very shy for the majority of my life i was never really experienced in the dating realm and i had set out in the beginning of my 20s to fix that issue myself and as i fixed it i started realizing him this i'm on to something here i have a lot of friends who could also use some dating advice and i started helping them and slowly but sadly people started offering me money for that they said hey you know can you help me with my dating life can you help me get out of my shell so i literally built my very first accidental business as an offline coach for dating advice and i had all the naivety that i had i had all the lack of experience or knowledge that one could ever have but i had to build my first small business i made my first four figures a month with that which was kind of crazy back then for me in the beginning of my 20s and uh what i started realizing soon was the power of mentors i started first learning from kind of like the local guys the local coaches that would be there in vienna which was the the city i lived in at back then vienna austria and then i slowly started realizing hey i could also learn online you know this was way back in in 2011 2012 and there was this one big dating company that was the market leader in dating and relationship and advice and personal development and i said okay if i'm gonna learn from somebody i'm gonna learn from them and i kind of put everything i could all the eggs into one basket like i have to get their attention somehow and i have to find ways so they would mentor me and uh it's kind of crazy because that was one thing that i've always had the the willingness to go above and beyond to reach my goals so i remember they back then had like forums um online where kind of like all their followers were in there and they were discussing things and and they also had like a section of that forum that basically said okay job openings and they had these these these unpaid internships that they always offered and some of them were done online and they would post in there like okay we need someone to manage our social media or twitter and and tumblr accounts and i saw that and i'm like instantly commenting on it i'm gonna do it that was the first thing i did and the second thing i did was googling what is tumblr because i had no idea but just kind of showcase you but the willingness of the things i was i was willing to go through so i did that and i started getting their attention and at some point i'll never forget that they invited me to to come to miami to assist uh to start an unpaid internship in person and you know i got that phone call here i was sitting in austria i was actually in my hometown of 5000 people cow town in the austrian alps and um and they said hey you know could you come to miami uh to help out and i said sure when you know next summer next season and they said tomorrow and i said you know give me two weeks to quit school and tell my parents and everything and i i did it it was it was naive it was young and stupid i was kind of burning the boats but hey um fast forward i started collaborating with them i i worked for them a whole year on paid and i started learning more and more about online marketing brand building and um i learned a lot i just soaked up the lessons and i didn't care if i had to sleep on the floor i slept on so many floors i remember this one particular time in miami i didn't get the couch because another assistant was sleeping there obviously i didn't get the bed um so i would sleep on the floor right underneath the air conditioner and i couldn't turn the air condition off even though i was freezing because otherwise the other rooms would have been too cold and hey i was in the beginning of my 20s and and it was worth it for me i would just wanted to learn and um fast forward i started collaborating with a company built a brand around that started making my very first money apart from the money that i made before myself but i had built a brand around that which was great and i i never forget getting my first paycheck and and starting to get paid and um i kind of was doing a business operations by accident i didn't know what i was doing but i was doing it and i was doing it more more correctly and i started scaling and um four years later i had been on four world tours um i was coaching back then for dating advice and personal development in person i would do seminars i would literally go on world tours i had the for the first two years i just didn't have enough money to live somewhat comfortably so i would always just you know crash on couches crash on floors i was most of the time hungry and and cold to be honest travel through europe in in november it's horrible it's cold and um it was wild times and i had built a business for that and uh i i started making more and more money and i started cracking my first 10k months and for someone in the beginning of their 20s traveling the world getting paid to travel and also making more money than i would have ever thought i'd make as a as a teacher for latin and english like that was next level and it was absolutely wild times i mean going on tour and starting to get recognized everywhere like in any city where we would go we would start getting recognized i would get recognized on the airport i would get recognized online like old friends of mine started reaching out to me okay so you're doing this like crazy like can you help me this is crazy things um it was absolutely nuts and um i started transitioning more and more into online coaching because i saw you know that scalable like i could basically decouple my time from the amount of money that i would make if i started teaching people online i made my first million at the age of 26 which was funny because a year or two before that i had announced at the dinner table on one of my christmas breaks at home to my family hey i want to make a million by the time i was 30. and they all just laughed don't get me wrong they didn't laugh in terms of you will never make this but they just thought i was kidding you know and here i was 26 four years before started cracking my first million and that was that was absolutely crazy and it was amazing so here i was in the in my late 20s traveling the world having the dating life of my dreams having more money than i would have ever thought i could make and what did i do what do people do in their 20s well they started spending i i did all the parties i bought all the nice watches drove all the nice cars went on the twenty thirty thousand dollar vacations flew around the globe in first class and uh this was also funnily enough where uh i started getting my tattoos because i was on this crazy lifestyle where i was invincible i said you know i'm to be forever young i'm going to be forever free uh me me me this is great um i'll never get a job like this is clearly not going to be my path um let me get tattoos and that's where i started getting you know all these tattoos and all these visible places because for me as a young 20 year old it was my my sense my way of committing of committing to a life where i have to be my own boss and i'm never ever going to get back to this nine to five life and um it was great because what ultimately fueled me back then was not the money and this is something that you can probably resonate with it was the passing on of knowledge it was the giving your gift and probably you as a business owner for an online coaching business or maybe even an agency you can probably say like look i started this because i wanted to give back i wanted to give the lessons that i've learned and taught myself to someone else and that was really something that fueled me for the most part and only once the money started coming in i realized hold on a second this is a business i'm running here and what slowly but steadily happened is that opened the door to my next stage in life and what happened was i realized all this hellenistic lifestyle all this egocentric living is not going to fulfill me long term it's great when it is there but over over a couple years you feel like hey there must be more to life and it was funny because i made the decision to stop my very first business even though it was so profitable and it made me multiple million a year because it just didn't fulfill me anymore i felt like there's a maturity process that i have to go through and funnily enough at that very same time i started getting more and more dating clients that didn't even ask me about dating anymore they started asking me about business i'll remember one case specifically i think this guy was must have been around 38 years old and he bought a vip one-on-one program with me and i got on the first call with him and i asked him about his goals you know what would be your dream woman your dream partner and so forth and he said oh i'm happily married for eight years i want to know how you build your coaching business now though can you help me with that and i started getting more and more of these guys so i felt like okay this is the next step for me this is a natural transition i have learned so much on how to start an online coaching business on how to grow and how to to deliver your service expertise to clients and how to make money through that it's time for me to pass that knowledge on so that's what we started doing i started teaching people how to build their own freedom businesses from scratch and it was just as wild over right you know here i was traveling the world and teaching business online to my clients who then would build their own online businesses they would you know we would help these people monetize a skill or a passion that they would have so they could become their own boss and it was so crazy because we had all these uh these hundreds of young people and we would just send them off into this life of freedom and self-employment and it was so inspiring and still is to this day obviously so inspiring to see these people go from some unfulfilling nine to five path to something more of of being able to afford their own freedom and a certain level of lifestyle and you know we would get them to the first ten thousand dollars a month twenty thousand dollars a month and they would just operate their own businesses by themselves and it was just so inspiring to see so i settled more and more into this i started building a team around me i started you know optimizing automating creating the processes and then what happened was um well 2020 happened uh the pandemic happened and i was forced to cut back on the traveling and i for the first time in a long time i kind of saw myself staying in a city for a longer time and i realized it's good it's maybe it's you know what meant to be because now i realized i had something to build something bigger than myself a legacy and now through this change of fate i was able to do so and that was wonderful and what i kind of realized is it would almost be childish to use all my knowledge on online marketing brand building client support automation processes it was childish to use all that knowledge just to help people to kind of become this like one-man show kind of freedom business lifestyle uh i have to use this knowledge to help people transition into something larger than themselves i should use this knowledge of creating processes of scaling of increasing revenue of systemization optimization to help people with existing businesses make this larger and interestingly enough of course as a natural transition we've had more and more of our beginner clients that have started with us get into this realm as well where they said you know hey i'm i'm i'm having this laptop lifestyle i'm making 10 20k a month i want more can you help me with that so it was again this wonderful natural transition all these things started falling into place and maybe you can resonate with that in your situation right now as well building a business is not meant to be a one-man show it's not meant to be someone young working on their laptop it surely starts this way but it should be scaled and interestingly enough the hard part is over right creating a business from scratch as a one-man show getting to your first five figure months that's the hard part like you need to have proof of concept you need to learn how to sell you need to learn how to create something that people want to buy if you've done all that all you have to do now is find ways to increase your revenue while at the same time decrease the amount of work that you have to put in right building your own freedom business and kind of traveling the world and having the me me me lifestyle it's a young man's game everybody in their 20s wants to do that i wanted to do that and it felt good just kind of like being responsible for yourself not having to report to anyone being your own boss it's a young man's game but ultimately each and every one of us has to make that decision of saying this is no longer about me this is about the people that i can help this is about giving back to my family this is about not doing well for myself but it's about doing well for my family for my spouse for my future children for my parents but this is also about the clients that you could potentially help if you really think about it how many people can you help if you're this one-man show yeah you can get your fair share of clients each and every month but can you really cause a noticeable impact in this world you can't unless you actually take this seriously you start building a bigger operation you start taking bigger steps towards a legitimate long-lasting business to kind of get away from this self-employed traveler which you know it's nice to start out like that but it shouldn't stay like that and to transition into something where you say okay i'm building something legitimate here and i've made that transition and it it's the ultimate adventure and it's it's not even too difficult to get there if you have a proven process if you know if you if you work with somebody who's done it before multiple times it's amazing and when i think back at my very first business getting up to multiple seven figures a year doing it once was crazy and then letting go of that business to pursue my larger mission with online consulting for businesses that was a whole other spiel and i kind of had to do that also to prove myself that i'm not a one-hit wonder but that what i do is actually replicable and we've replied we've we've literally made it happen with our beginner clients and also with our advanced clients and seeing these people not only you know having their own freedom businesses as a one-man show but also seeing them building something larger that's amazing because ultimately this is not business shouldn't be about you know giving value and therefore creating a cool lifestyle for yourself it should be about hiring people creating job employments right uh it's about doing your part for the economy it's about doing good for others being a positive influence feeding families this is what business should ultimately be about ultimately you want to get into a space of life where you can work on your business and not in your business you should be the decision maker you should be the captain of the ship and not just the person who who rudders in a one-man boat right and you can only do that with systemization automation expansion and a proper proven path that has worked before to actually scale your online business as a coach consultant or as an agency all right and ultimately i've talked about the decision before i'll mention it again ultimately everybody is going to find themselves in a situation with their business where they have to make a decision do i want this to be a one-man show where i make my five figures a month and do well for myself or do i want this to be something legit to want this to be a real business so you can increase the amount of revenue while decreasing your own personal time that is involved in that you can increase your influence on the people that work in your team on your clients and on the people in your life you can do all these things i would almost say it's in your responsibility to do so you have a proof of concept you know that what you do works you somehow just have reached that glass ceiling that you can't see in the breakthrough where you say i want to reach more people and this is interesting to to wrap things up every time i talk to some of our more advanced clients you know 50k a month 60k a month clients they all say the same they all say look max i'm fine with the amount of money that i'm making i'm doing very fine for myself but i want to do more i want to as utopian as that sounds i want to start creating an impact on others i want to start creating an impact on this world and you know this probably very well yourself you want to start causing positive change in this world even if it's just a tiny little bit you have more to give and you know deep down inside yourself you're not going to be able to do that as a one-man show you have to make that decision to transition from this one-man show kind of want to be solopreneur to something more legitimate to a real business that can actually scale right so that is how i did it that was my story it's time to talk about your story when you're ready to do that feel free to book a free consultation card with us i'm gonna put a link to our page down there you can use that page to book a free consulting call you fill out the application on that page takes you two minutes to fill it out in there you're just gonna give basic information about what your business does where you're operating and where you want to go so if you're an online coach consultant or an agency you want to scale your business you want to increase your revenue while at the same time decrease the amount of work that you have to put in that call is for you right when you feel like you have more to give that call is for you this is not for beginners if you want to start your own business it's not for you this is only if you already have a running business and you feel you can more you have more to give and you can't seem to to smash through that glass ceiling then this call is free we've done it before multiple times there's a light at the end of the tunnel just have to know how right so you're still watching this video that means number one i want to thank you very much for being part of my journey and also want to thank you very much for allowing me to be part of your journey and number two go make that decision for yourself for your business for the people that you could inspire with that thank you very much i appreciate that and talk soon

2021-02-11 10:16

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