Pewdiepie and The Rebranding of White Nationalism
A gunman, with an automatic, weapon has opened fire on a mosque in central Christchurch, this can now only be described. As a. Terrorist, attack in the most extraordinary fashion, he. Live-streamed. What. We believed was his attack, in the, Al Noor mosque in Christchurch. It seems it was filmed with some, sort of GoPro, head, mounted, or body mounted. Camera, the, footage showed him firing, indiscriminately, at, men women and children from close. Range, he changed. Magazines, seven. Pounds on March, 15th, after ending his Facebook livestream a gunman, opened fire on two different mosques in Christchurch, New Zealand the, total, number of, people, who have died in this horrendous, event. 49. Ultimately. Killing more than 50 people making, this attack the deadliest in New Zealand's recent history, he. Wrote a 74, page manifesto in which he describes why, he's doing what he's doing and in, that manifesto, a few things become clear he's. A white nationalist who believe that Australia and, New Zealand should, remain white who, saw the immigration, of Muslims as a threat he, believed in white genocide which argues that through race mixing and immigration. White, people will eventually become extinct. And he makes several references to youtubers. Right-wing, speakers and other voices that are popular in social media, before. He embarked on his killing spree he, said remember, hoods. Subscribe. To beautifully, well I don't personally believe that PewDiePie, is responsible. For this terrorist incident and many, of the things that in the manifesto, can be boiled down to shitposting. The, incident, got me thinking about how white supremacy, has been rebranded in an age of social media and it reminded me of a conversation, that I had at YouTube HQ. I'm. 28 years old and I've been a youtuber, since I was 15 years old I started, making videos in my bedroom where I come to speak about how frustrating, my day was tired. Of. Continuously. Trying. To.
Maintain. I called. It a new, log but, I was later told that most people refer to it as a blog YouTube. Was a home for me a place for me to freely express myself in ways that I didn't totally feel comfortable, in real life I documented. My pursuit of education and then later my transition, that started after I was accepted to the College of my dreams I cultivated. A small yet dedicated, following but I never, really wanted to be a youtuber. I don't feel like. Dealing. With the bullshit that goes on in the comments I get enough of it privately, I don't feel like dealing with it public publicly, I wouldn't. Say I really became one until after Trayvon, Martin was killed and the reaction to his death revealed to me that some of the people I considered, friends didn't. Truly have a positive, view of black people as a whole but, saw me as one of the good ones, so. This inspired me to shift my content, from discussions, of my personal, life to my newfound passion for social justice I wanted to express how I felt about what was happening in the world while, also educating, people where I could this content became popular because at the time I was one of very few people creating, content like it and of. Course in that process I was, introduced to another side of YouTube a side of the web where people instead, of challenging racism. Frequently. Made excuses for it and this, is where I discovered that there is actually, quite a prevalent, presence of content, that was at least sympathetic. To white supremacy, and at most actually, advocating, for white nationalism. I've seen YouTube change in the over decade that I've been, it, used to be where we post cat videos but today we've seen the rise of influencer, culture and, for, some posting videos online is their career while. Some of these people make a living telling jokes or unboxing, the newest gadgets others make money propagating, hate upon, discovering, this I dismissed, it white, supremacy, is obviously. A bad idea that wouldn't hold up but, what I looked into these channels I saw that some of them were quite popular and many, of them were able to make hundreds, of thousands, of dollars through crowdfunding, sites like patreon. I wondered. Why that was, why. Are people from different parts of the world using the same language when they discuss white genocide and supremacy, why. Are these channels, doing so well and why do so, many people listen to them but. In order to figure that out I had to dive into white supremacy, as an ideology, and try, to understand, why something that seems to me so terrible, can, seem so attractive, and entertaining, to others well. To figure that out I had to go across the pond and back to around the time when I started my youtube channel in the early 2000s. In the early 80s British, fascist, activist John Tyndall established, a far right-wing political party, called the British National, Party Tyndall, had a long history of organizing.
Neo-nazi, Groups in the 50s and 60s and had made several attempts, at gaining a seat in the House of Commons and the European Parliament to no success. Your. Policy is to send them home, to. Send them home where possible, or at least to resettle, them if there's not an immediate own available, to resettle, them somewhere in the world you, see so to so many. Immigrants. This. Is him. Well. It may be but. That, is, not what is regarded. By the majority, of the population you, talk of compensation, do you see but what happens when money fails to persuade, the. Family to go. We. Made, it perfectly, clear that. This, is going to be something implicit, testimony. Most, of the VM Keys actions were street rallies and marches that promoted the idea that only white people should, have access to British citizenship, and warning. Of the impending white genocide where, the white race would eventually be, out bred and effectively, replaced, by immigrants of color, Tyndale, and the BNP have launched a drive for new recruits to the cause a, prime. Target is a young white working-class man, they. Look for them around, Scotland's football grounds. The. Propaganda, of, movements. Like the BMP, is, very seductive. Indeed and. You. Go up to some kid on the football terrace. We've. Got no job, perhaps. The government have been kind, enough to put him on some scheme where he learns to cut grass or something like that for two years and. The. BMP offered. Instant. Solutions, you. Think. That's. A butyl approach is. I. Knew. Your family ever been in the armed inmate. Which. The youngster is likely to reply yes, my father my grandfather. Yes. And. He fought for this country, for. You. And. The government giving it away to. A. Lot of bloody. Asians. Once Chinese. God knows what. Your. Father forfeit, for you, is. Stolen, from you by traitors, have. You got the bottle have you got the guts to fight put it back it's your country. Now. You see an, approach like that has. Everything. The. Boy, in that position. Needs. The. Ku Klux Klan the, League of st. Andrews European. Neo-nazis. The British National, Party, these. Small and disparate, groups on the extreme right have, one common, connection, a hatred. Of the Jewish people we, hope to convince the. British people that the Holocaust, is alive and that. The sway of the Holocaust, has, generated, enormous, race. Hate for, the German people and for, any right-wing. Nationalist, like ourselves, the. Holocaust, has, definitely. Been overthrown, by. The works of the revisionist, historians, there, is absolutely, no doubt about it, remove. The Jew you removed the problem, pure. Unadulterated. Pure. Under little tractor there, are now under, private john. Tyndall. To. Me the BMP was a blatantly, neo-nazi. Group complete, with hitler references, so, it would be an understatement to say that they had a branding, issue that. All changed when Nick Griffin took Tyndall's place in 1999. Walking. Into a political party that had failed several times to secure seats in parliament Griffin. Was a breath of fresh air with, new ideas he. Wanted to modernize the, movement and make it more digestible to, the British public he, started to rebrand the BMPs, message to focus on immigration, the incompatibility, of certain racial groups with white people and the dangers of Islam, whether. It's called immigration. Asylum. Or managed migration, it's, now a third-world flood, which, is wrecking this country, after the BMPs neo-nazi, reputation, had so laid their image Griffin, would stress that they were not a racist, movement but were simply, a movement responding.
To Anti-white, racism he. Focused, on white working-class people, who, were unsatisfied, with the Labor Party and felt that immigrants, were taking their jobs, regularly. The BNP carried, out community service in mostly white working-class, areas, while, wearing the BNP logo, this, slowly but surely started, to change the public perception of the BNP the, BNP obviously, posed 16%, of the vote in Barnsley what do you think about that, actually. Do, you think it's a good thing that the BNP I've. Got a representative, in Europe yes. Could. You tell me why. Because, the BMP, scored, very highly and it's called 16%, in Barnsley, what you think's behind that. People. Just better, put the same old-same I think. Under. Griffin's leadership, the BMP gained two seats in parliament with one going to himself and by, the time he was ousted from the BMP in 2009. They, had won over 50, seats in local government, white nationalism, wasn't, restrained to Britain and white, nationalists, around the world started to see Griffin as a political, genius he. Had taken white supremacy, and made it so digestible. And positioned. It is so reasonable, that it started to gain traction in, the, April of the year 2000. He met with a group of white nationalists, from Texas, at, this meeting he stressed his methods of selling white nationalism, there's. A difference between, selling, out your ideas, and saying, your. Ideas and, British National Party isn't, about sending. Out these ideas between. Your ideas - but, we might determine now to, sell that. Means basically to, use. These saleable words as a same freedom, security. Identity. Democracy. Nobody, can. Criticize them nobody, can color you and attack you while those ideas they. Are saleable but, that's one thing once. By being rather more subtle we've got a certain position where, we control these broadcasting, media perhaps. One day the British people might change their mind it's like yes every last one was gold perhaps, they will one thing, but. If you're popping out as your something, to start with even, again absolutely nowhere so. Instead. Of talking about racial, purity, we talk about identity, the, ultimate goal in, all white ethno, state how. Do they get there by. Putting a more presentable face onto white nationalism, and softening, their message sitting. Right next to him during this talk was, former, Grand Wizard of the KKK. David, Duke it's, no shock that methods, that worked in the UK it would also be translated, to the United States on. October 27. 2016, mother. Jones published an article titled meet the dapper white nationalist, writing the trump wave. The, article profiled, Richard Spencer who created the term outright a movement, about white identity the. Article makes several references to Spencer's, usage of memes such as Pepe the Frog as useful, tools in spreading his white nationalist, message the, article also gives you a look into what white nationalist, movements look like today, Spencer. Believes in an idyllic future. Where the main criteria, for citizenship, would be whiteness, whiteness. Is loosely, defined by him but it would for sure exclude, most Hispanics, blacks, Asians, Muslims. And Jewish people white why did youse need a safe space do you want to say so G I want a white ethno state a state I can't live in nah, why would you be against that sorry, why would you be against it well let me see there, was slavery. That was a kind of fool. There. Was apartheid. And. That, didn't work out so well, didn't. Work out well for nots now it, didn't work out well for anybody it was a very very bad idea and. Africans. Have benefited. From their experience, with white supremacy he's, hopeful that non-white people will agree to return to the land of their ancestors as in his view that would be the best for everyone this, interview was conducted before, the election, but Richard Spencer was incredibly, excited, at the prospect of Donald Trump becoming president Donald Trump came along and I feel like my, movement, and my ideology we.
Can Be a kind of Vanguard for, a presidential, candidate that his, his, arrow is pointing, in our direction, in fact he argued that if Trump did win it would be in part because of the alt Rights effective, usage of memes the idea, that, Hitler. Has, a monopoly, on. Identity. For white people is just simply ridiculous, a month, later after Trump won the presidency, while at a conference in Washington a video, was taken of him screaming hail Trump, hail, our people hail victory to. An audience of men doing a Nazi salute after. That he did a series of interviews for various news outlets discussing. How a Trump win is a win for the alright and a win for white nationalism, at large and many. Of them complimented, the way that he trusts. When. Most of us think of a white supremacist, we think about an obnoxious, skinhead, or a hooded KKK, member burning, a cross on our front yards but, Richard, Spencer dresses, like a church boy he's. Well-spoken, he's, charismatic and, to, some people he's, good-looking, Spencer, was solidified, as a figure, worth speaking to with ideas, that were worthy of being spread to. Me this confused, me because the Spyders church boy looks his rhetoric is inherently. Dehumanizing. To myself and other people of color spencer. Dreams of a future where people, of color just, pick up and go back to lands that are completely foreign, to them so that he can secure a white ethno state in America, it. Doesn't take a genius to figure out that this is unlikely, to happen and if it does it's unlikely to happen without violence, to. Me his ideas, are bad and his goals are hurtful but. Whatever founding, principles, in this country is our right to freedom of speech Spencer's. Existence started a debate about whether or not we should give people like him a platform, especially. Because at the time the media was so fixated. On him in the, August of 2017. A statue, of Confederate General. Robert E Lee was going to be torn down in Charlottesville, Virginia upon. Receiving this news Jason.
Kessler A white supremacist, activist, and member of the alt-right organized. The unite the right rally after a year of protesting, the statues removal, Richard. Spencer was, a featured speaker, this. Rally would be the alt rights first big event the, movement, had mostly functioned, online so a lot of people could easily dismiss, it as a movement, for basement-dwelling, white, men who were angry at the world knowing. This the daily stormer an incredibly, popular blog, among white supremacists, published, a post all but, begging the attendees, to look presentable hip. Sexy. And dangerous, in the, blog post andrew, Anglin advises, the men attending, event to not wear anything that could possibly resemble. The uniform of previous, white nationalist, movements, while, the blog was flanked with examples, of how well-dressed Nazis were he, stressed that not to care if any Lea had as he said too, much baggage it, even tells them to go to the gym and to wear fitted pants and t-shirts not, skinny jeans or belly shirts because that would be too feminine and we don't want that they, were as they have in the past trying, to rebrand what white supremacy, looks like an even heavenly advised that the movement should have a new uniform, at, the rally most of them wore beige khakis, in polos that were fitted, for the most part we're, honoring, the founding, fathers, who were white were honoring, all of the. Great, white, men who, are being smeared. The. Interesting thing about this rally was that while they tried to hide their racism under the guise of free speech and their uniforms, they, didn't really do a great job they couldn't, really hide the violence, and vitriol behind what they believed in through, the crowd you heard. And. A, variation of that phrase. Obviously. Referring to the concept of white genocide where, white countries, are out bred and replaced by those who they deem as non-white. White. Supremacists round his car into a crowd of protesters killing. A woman named Heather hare and injuring, several other people, jason. Kessler's initial response to an audience during a news conference about the incident, was I would like to condemn, any, of the violence, that happened, yesterday I guess, about, anything. That led to folks. Getting hurt but, a few days later on Twitter he, stated that Heather Hare was a fat disgusting communist. Who deserved to die because, communists, have killed over 94 million people and her, death was just payback, he. Would delete the tweet the next morning and blame it on ambien, xanax, and alcohol ultimately. The unite the right rally did not make white nationalists, look good and Richard, Spencer and other white supremacists, distance themselves from Kessler. When Kessler was organizing, the 2018 unite, the right rally he, distanced himself from Spencer, because to him the, alt-right had become synonymous with neo Nazism, and that, isn't who he says he is when, I first met Spencer he, made my skin crawl he, was, just a creepy individual. Everything. That he said was stilted. Like he was not being. Completely. Forthcoming, about. What. He was saying right. He, had a poster. Of Adolf Hitler on his, wall. At. The time I was thinking all this neo-nazi. Stuff, in that was popping, up on 4chan, was, more, ironic, more, for shock humor. Later, on I would, come, to find out that that is not the case and that's part, of why we had so many problems that unite the right because. The. That. Neo-nazi, contingent. Was not a bug it was a feature and that's directly, due to the influence of people like Spencer, who, I think are taking legitimate. Populist. Anger by, white people about the discrimination, and replacement. Policies, against. Them right now and he's diverting, it into this neo-nazi, garbage. That every. White person in the country is gonna turn against, and is your message for today that white supremacy should, be the, main, message. Here of, course I'm not a white supremacist, no. It's that white people should have the same treatment. As any other groups we should be able to stand, up for ourselves we're, becoming a minority than in the United States and Europe by 2050. I think there's a lot of anti white discrimination.
In This country that is not being faced and people, have to walk, on eggshells because other, groups have. Organizations. Like the n-double a-c-p or, the AVL that, will stand up for black people or Jewish people if they, are being harassed, because, of their race but white people don't have that and we. Don't and because of that I feel like there's unequal, treatment, similarly. Richard Spencer denies that he has a white supremacist, but instead calls himself and, identitarian. With, race being the foundation of his identity much, like March the, Nazis, are the only ones who ever did that I'm talking about you. Screaming. Nazi. Slogans, in charlottesville, but. First off I I don't I don't go around screaming, slogans. And. Anything. And the, slogan is actually, you, will not replace us right, and I also heard you. Might have heard that you were you there yeah. Sure. Some people shouted. That so, what and see these sorts of semantics, are part of the rebranding, of white supremacy, remember. Nick Griffin reframe, the bnps historically, neo-nazi. Platform, as not, racist, but simply critical, of immigration. And concern for the state of white people this. Pivot is important. In selling the message that their concerns, are valid in, the same way that wearing a Nazi uniform would be too obvious say. Outright, that they won all-white ethno state would seem too racist and most. People at least in theory accept, that racism is a bad thing and they wouldn't want to co-sign it but, they might be open to hearing story, after story of, how certain non-white, immigrant, groups are dangerous. And should, be prevented from coming into the country Kessler, and Spencer may disagree with each other and identify themselves differently but they both still dream of a society without people, of color they. Still believe that non-white, people immigrating, into America, will lead to white, genocide they. Still believe that immigrants, especially when they're Muslim are incompatible, with white people and shouldn't, share space, the. Unite the right rally did a great job at demonstrating, how white nationalists, want to be seen and how they truly feel they. Carefully tried, to curate a presentable, version, of their message and it didn't work, several. Different white supremacist, groups with different ideologies but largely the same goals came together with different approaches, this also shows that their ideologies, are intertwined. Whether they're a proud neo-nazi. Or Church, boys concerned, about the future of the white race remember. David Duke the, former, KKK leader, an American, politician who was sitting next to Nick Griffin while he, spoke about the long-term goals of the rebranding, of white nationalism, well. He, was also at the rally and he had this to say about it what does today represent Union the cameras right here what does today represent you. This. Represents. The. Promises. We. Believed in that's why we voted for Donald Trump because, he said he's going to take our country back. Remember. That one of Griffin's long-term, goals was getting white nationalism, to the point where it was legitimized, by the government, and slowly, but surely the, goals of white nationalism, can be reached and that's.
The Thing people, can debate about whether or not Trump is a racist but, either way the, racists, seem to think that he's on their side some, of the things that he's saying, issues. That we've been tackling for years now we talked about globalism, we talked about America, first these. Sort of things bringing back American, jobs these are things that he's, hitting wrong so it's. Put a lot of our. Nationalism. Sort of becoming mainstream and white nationalist, at large believed that even if they have slight disagreements. With Trump ultimately. He's, working towards their goals and this, has caused some people to become emboldened. Especially. As Trump minimizes, their impact and refuses. To alienate, them back, to PewDiePie when, he heard that his name was mentioned in a terrorist attack he, quickly moved to disavow the terrorist and his actions, but, people began to point out that PewDiePie, had previously, done things that many people would consider we're, dog whistles, to white supremacist, and they also pointed out that he was currently following several, people that many consider to be the gateways, to white nationalism, Kidd. O'Connell took a screenshot of those people and posted it with the caption, here are some of the Nazi scum PewDiePie was following until recently why, is he following them because PewDiePie, is a Nazi, I don't, want to dismiss O'Connell's, point here that many of the people on that list flirt with white nationalism, and some of them I'd say Nazism. However. I think that dismissing, them all is Nazis, and PewDiePie, by extension is one overlooks. The reason why people often follow this particular, group of people I know that it sounds like splitting hairs but I think part of understanding how, white nationalism, has been rebranded is, understanding. How white nationalists, target people who don't, yet hold white nationalists. As I pointed out earlier the, BMP focused most of their energy towards, recruiting men who were young working-class. And felt as though there was currently no position for them in society, and this, tactic, started long before the internet would become a haven for young men who felt exactly. That way young men in that position frequently desire, some sort of guidance and when you're that lonely it's, sometimes, easier to find that online, youtube. User Faraday, speaks recently, published a video discussing, how he went from being a fairly, progressive person, to falling, down the ultra-right rabbit hole through some, of the people that PewDiePie, used to follow I fell, down the. Alright, rat, hole one, thing that was always true for me throughout high school when I was younger was I was always much a very liberal person fast, forward, to my graduation, and I. Go, to college I come from a poor rural background, and I. Thought that I was, going. To get myself out of this situation you. Know get an engineering, degree, go. You know get, into environmentalism. Maybe solar panels, or something and I was gonna change the world and accomplish. All my dreams and get away from all these like it's. Funny looking back conservative. Type. Of a. Society. That I felt was too regimented, in wanting. To control me but when. I went to college that's. Not what happened I got depressed, and. There. Weren't a lot of people like me there like. I didn't work the wrong crowds and, I. Just. I got. Depressed I got lost I was looking for the wrong kinds of validation, and I ended up flunking out I became. Very. Depressed upon. Returning, home my, friends, had all left I was. Alone, I didn't have a good relationship with my family I would stay in my room and, I, would, just surf the web all day and I. Went back to YouTube you, know something that was comforting, for me when I was in high school going through you know these types of experiences, take this type of frustration. And, what. I was looking for was I was looking for a way to fix myself eventually, as, I, was. Looking through all. These videos this. Little, video his. Youtuber, popped, up in my sidebar, it was stefan molyneux it's that fun resonated, with me because Stefan. Had shared, the same experiences, that I had shared Stefan. He, had. A traumatic childhood he, had issues with his mother he, had. Issues with the rest of his family he had issues with the society, around him he was angry of society around him that never stepped in and did anything to, help him and these, were all things that I felt with its brain was so true to me and then he taught me you know he he, started talking about how, he was able to get out of it he blamed a lot of. His. Situation, on. Liberalism. He was charming, and intelligent and, he had a different, message with it with content, that had a different, format that I was used to and and.
I Just I wanted, so hard to, believe that this person who. Was like me, was. Able to fix themselves ice. In my mind I set him up as an authority figure as. I watched Morgan's content, I mean you know for the first couple months and, it just self-help, stuff but. Then I started to notice that he had all these other videos, about. Politics. And social. Commentary. And you, know he would talk about like the relationships, between men and women, and he would talk about you. Know the state behind it he, always had the veneer of like. He was a Renaissance man calls, himself a philosopher that is trying to bring the objective, truth to the world his philosophy. Was called objectivism, I, was. Young and naive when. He would feed me this, information, about history, and, about. You. Know what. He saw as scientific, facts. And. His theories and, his social commentaries. Because. Of the benefits, that I've gotten from him and the. Pain that he had relieved for me I, built. I assumed. I assumed. He was honest, slowly, over, time I, started to adapt. A lot. Of those ideas. That he had about society, about politics, but top of that he had more he had guests on his show and so. When. He would bring a guest on they. Would have their own little pet issue that, they would want to talk about. Islam. Feminism. All. Types, of things I thought, will staffs, vetted these people and he. Talks it positively with him in the video and he agrees with them and so, I would set them up as an authority figure and then. I would start go, to the year their YouTube channel and I would start consuming their content, mind you Steph's ideas this was 2014. When. I found him his ideas were a lot more mild and. So. I, got introduced to people like Crowder and Shapiro, and, I. You. Know once I started listening to them I started believing in to a lot of the conservative, principles and then. From there I, got. Introduced to people like Lawrence southern and Kevin McKenna's and then, finally, by the end of it I'm you know and I'm, listening to Jared Taylor talk. About racial, differences, and. It. It. All had this sense that it was all connected and they had clear out burbs on. Who the enemy was and and who was reliable you, know the left the, liberals, the communists, you know there was always this conspiracy. At the gates that the left is trying to take us down and it seems implausible because, the left does, seem to have a domination, on things like Hollywood, and, a. Lot of the culture, and, so. The. You know these conservatives, they would play it up like they were victims, like their, free speech was being taken and their values were being destroyed and I bought into that rhetoric I started, out as a libertarian. My. Knew when I would provide Stefan's content before that I was a liberal but. As. I listen to stuff on it picked. Up libertarian. Ideas well what happened, was I would get to a point where, you, know I wanted the libertarianism. Because I wanted a free society but then I realize that well, we can't have a free society if, there. Isn't social cohesion and there, isn't a strong structure to bind this together and. So. I would, start I, slowly. Found. Myself turning into a conservative. I started, out as a libertarian and then, because I thought that we needed a social cohesion I became a conservative, and then from there I thought that, the.
Conservatives, Weren't going far enough you. Know we call them Cox and. And. I. Started to believe. That, we. Needed strong borders, and we needed a national, identity and we. Needed to raise the birth rates, and. To, me it wasn't necessarily white birth rates I saw it more as like we. Needed more intelligent, people having children as, I started to learn more as I listened to people like you know Jared Taylor or, you, know Molyneux, who started putting out a lot more race content, talk about race I raised an IQ, talking. About the bell curve, and. You know they use this term called race realism, and, the idea is that there's, differences, in the races depending on where they evolved, in the world they're, immutable you. Know they're tied to biology, I bought, into that and because, of that I started, to see society as, a product. Of, this. Company, you know the the, combination between culture, and race and race. Being, so important, because it's tied to IQ, I brought, more and more into it I went further down the funnel and at. The point where I landed. I wouldn't. Call it fool all right and I didn't go that far but I did entertain ideas and especially during the era about, a strong. Leader a, unified. Party and you. Know we had to expel, the invaders, which I saw was like Muslims and, and Marxist. And we had to expel the traitors which you, know once again we're like the Communists. And and then, anybody, that was promoting, degeneracy. Within our culture, I just kept falling deeper. And deeper, into this and it appealed to me because it. Made me feel a sense of belonging it made me feel a sense of of progressing. Forward, both. Progressing, forward and preserving. What, we have there, are many dangers, in the way that white nationalism. Has been rebranded but one of the biggest ones is that it doesn't seem like white nationalism, it's. Very rarely presented, to you as someone trying to sell you a luxury, condo, on the ethno, state you. Have to be convinced, and it's hard to convince someone who is raised in a diverse society that. Diversity. Is the reason for all of their problems another. Danger, is that it's been rebranded in a way where it can be denied, remember. Nick Griffin said there's, a difference between, setting, out your ideas, and setting, your. Ideas annamaria, National Party isn't about sending. Out these ideas which. Were your ideas too but, we might determine now to, sell, happening. Is basically to use. These saleable words as I say freedom, security. Identity. Democracy. Nobody. Can. Criticize them nobody, can come you attack you all those ideas they. Are saleable, but, that's one name once. By being rather more subtle we've got ourselves in a position where, we control these broadcasting, media perhaps. One day the British people might change their mind it's like yes every last one was gold its, strategic. It's intentional, plausible. Deniability is part, of why these ideas, can grow and spread and they. Know this most. Of the people on that list don't produce content, that is blatantly white nationalist, but, they often create content, that feeds into its ideologies.
And While they're all different and some of them even disagree with each other they, often work in Congress frequently. People, are drawn in with things that are innocuous. Initially. Young men may be drawn to jordan peterson because seems like a father-figure that gives sagely advice, however. As you follow him you hear more and more about things like birth rates immigration. Levels and the proper role of women in society under. A man he'll. Collaborate, and interact with people who flirt closer and closer to white nationalism. And people, who may have been following, him for sagely advice, are now introduced, to people with, more severe ideologies, so. While Jordan Peterson, on his own may not believe in the alt-right as a movement as someone who is against identity politics, even for white people following. Him frequently, leads you to following people with, more blatantly, white nationalist, views who, also discussed birth rates immigration. And the proper role of a woman in society, so, these different speakers connect through similar criticisms, and while they may have slightly different ideas from each other frequently, their, audience, is the same and that audience is also, part of pewdiepies audience, so, what, now is PewDiePie. And Nazi, I don't. Think so I do, however believe that, he's incredibly, useful to those who want to spread white nationalism, and he's, being courted by those who know that his platform is probably the most effective at doing this think. About it white, nationalists, have been fighting for decades to, mainstream, their ideology, in a world where everyone seems tethered to the Internet having, the support of the most subscribed to person on YouTube means, a lot not only to those talking heads but to PewDiePie's followers, while. Someone like ben shapiro isn't, a white nationalist he, and Spencer have similar, ideas about immigration and how Muslims are incompatible, with American, culture, Sudeep. Is also mentioned ben shapiro several. Times and shapiro has even hosted a segment on his channel from. What I can tell PewDiePie, thinks ben shapiro is, a meme, and doesn't really take him seriously, or anything, he says seriously, however. Maybe that's not how it's being seen by his audience, people, who both support, shapiro and think that he's ridiculous, and meme worthy might see his existence, on PewDiePie's channel as, support, it, has the benefit of not alienating, people who support some of the more damaging, things that he says while also maintaining his, audience, who laughs at him PewDiePie, tries, to be apolitical so he doesn't criticize Shapiro. But, while Shapiro may post something worthy, he is at his core very, political. While Peter Pan has said that he doesn't support hate or hate groups he hasn't, done it in a way that would actively, alienate, the white nationalist who follow him. Situations. Like this have always confused, me because well sure you, can't really control your followers, you, can make it clear that you disagree, with their ideologies. You, can make it clear that you don't want the support of people who hold certain beliefs but. Doing, that will potentially mean, losing money and I. Get that like. I said I didn't, always want for this to be my job but now it is and whenever, you make a bold stance especially, one that goes against the status quo you, often experience, a huge loss, well. I've tried to be apolitical I've recognized. That living, functioning. And succeeding, as a black transgender woman is incredibly. Political, my, mere existence is, the fodder for political, discourse, of debate my, experience, is minimized, in the ongoing conversations. About whether or not I should have access to civil rights I've. Made the decision to stand up for what's right even, though it often comes at a great loss that's a decision I've made for. What I believe, is the greater good but. It's one many, won't make it's. My concept that got me invited to the YouTube headquarters in 2017. Where I met with various, teams and got the chance to sit down and ask the CEO of YouTube what she's doing about this intentional, rebranding, of white nationalism, and how it had the capacity to, radicalize, people towards terrorism and the. Answer I got was both. Expected. And. Incredibly. Depressing.