LIVE Super Bowl special: Troy Aikman, FanDuel CEO, and LA Mayor on the business of the Big Game

LIVE Super Bowl special: Troy Aikman, FanDuel CEO, and LA Mayor on the business of the Big Game

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[Music] [Music] [Music] welcome to this yahoo finance special looking at the business around the big game and of course brian we are counting down to super bowl sunday with the la rams and cincinnati bengals meeting for the first time in the big game los angeles is going to be hosting the event for the first time in 30 years but for the bengals the wait has been even longer the team hasn't played in the super bowl since 1988 when they lost against another west coast team the san francisco 49ers and the hype is real average ticket prices blew through previous records according to data from tick pick although it's been coming down a little bit as of the last day or two but although prices could drop ahead of sunday anecdotes of parking spots more expensive than the seat itself really underscores the droves of people heading to la for the historic matchup and that's not the only place where money is flowing record amounts of bets are expected on the game nationally with sportsbooks just to tap away and of course there's money in it for los angeles a city that seven years ago had no nfl team at all yeah certainly we've got all the angles covered for you over the next hour with a great lineup of guests we've got la mayor eric garcetti talking about the economic impact the big event is expected to have on the la region we're also talking about the explosive growth of sports betting fanduel ceo amy howe is going to be joining us later this hour and finally a conversation with hall of fame quarterback troy aikman we're going to be talking to him about the state of the nfl and the scrutiny around the league's hiring practices a packed hour that we have ahead of you but let's get started and jump right into it with super bowl ticket prices elevated as the bengals and rams fans try to figure out they want to be in front of the tv or in the stadium in inglewood yahoo finances dave briggs has been following all the action you know dave we talked about this yesterday the expectation that as you get closer to the game some of those ticket prices might drop are we already starting to see that yeah hey guys good to see you i said yesterday i think these tickets are going to crash it will be deflate gate 2 and we are seeing it i told people to go out there get a ticket to los angeles wait it out don't jump on these early tickets and you won if you listen because they are falling just two days ago we were seeing an average buy-in price which is the cheapest pair of tickets which was around five thousand dollars per ticket it dropped about a thousand dollars and 24 hours to about 3 400. it dropped again about another thousand and just now on the nfl ticket exchange website ticketmaster we're now at 28.50 so i think you're seeing a thousand dollar approximately drop each of the last two days frankly i think we'll see another four or five hundred dollars and we'll settle somewhere around that two thousand to twenty five hundred dollar per ticket buy-in range which is out of our uh too rich for our blood but way down from the numbers we saw earlier in the week yeah dave now i'm starting to wish that we had a conversation earlier on the week because i did look at ticket prices flights to la and if you're talking about the potential payoff maybe coming right up to the game i mean you're saying there could be a ticket to be had i think if you're walking up to sofie stadium that morning i think you'll be under 2 000 which is a massive savings over what we saw earlier in the week now look we always see prices fall a little bit ahead of the game but this one's different in that i just don't see the demand out there and i think that's because you don't see a hot national property you don't have the cowboys you don't have the patriots you don't have tom brady and quite frankly nothing against the stars in this game huge fan of matt stafford and joe burrow and obj and cooper cup just to name a few jamar chase but you don't have a real household name you don't have someone that really puts butts in seats but what you really need for this game is someone like the cowboys steelers packers or tom brady to really keep that demand high and i just don't see it i don't feel it i don't see the numbers dropping or falling in terms of the number of tickets sold they're just still hanging out there and the problem is california should be a home run having the rams in it just not a die-hard fan base probably because that franchise left went to st louis came back i think this will be a huge springboard for football in los angeles but that is not a football town by any means dave a lot of narratives around the game itself as you laid out but also around the platforms that you'll be watching it on nbc carrying it on sunday but they're juggling the winter olympics and it kind of underscores the priorities here that they flew mike to rico from beijing back to los angeles in the middle of it all uh how do ratings numbers kind of come into play here for specifically nbc when they're also trying to launch peacock well you hear a lot about the ratings right now i think peacock's gonna see a huge boost because they're not seeing it with the olympics which are down about 40 night to night from the 2018 winter game so i think the olympics will see the big boost here from what they've seen over the last couple of days and that will really help peacock maybe that pre-game show will help peacock but i've seen some huge numbers predicted out there for the ratings in particular predict hq uh who will have on yahoo finance later in the program they believe 117 million people will tune into this super bowl that would shatter the all-time record of 114 million that watched the patriots and the seahawks in 2015. i hate to be the wet blanket here i just don't see it and again it goes back to having a real cornerstone franchise or one of the league signature stars i think the numbers will stay similar to what we saw last year which was around that 90 million mark still a huge number we shouldn't make too much of it a 90 million dollar a 90 million uh fan viewer figure is still a huge audience but you had tom brady against patrick mahomes and i know covid played in there were no fans in the stands last year we were all burned out but two of the biggest stars in the history of the game were in that super bowl we don't have it this year and i don't hear just anecdotally the buzz that you typically hear about a super bowl so i'd expect a similar number around 90 million viewers but what does nbc care about 30 second commercials averaging 6.5 million bucks for 30 seconds that's a record and that's what nbc cares about and what they should frankly care about yeah certainly um maybe making up for the lack of viewership with the olympics too all right dave we're gonna check back in with you a little later this hour but uh you know brian i think he brings up a good point here about the stars not necessarily being in this game but but i would argue i would counter that saying that like if you're talking about the big names like a tom brady in many ways no offense to tom brady that's kind of the old guard and so this is the game that the nfl at least sees as a way to bring in a new generation and we're not just talking about the players obviously joe bro just in his second year in the nfl but also the coaches here we've got a face-off between zach taylor and sean mcvay both of which are in their late 30s and we haven't seen a matchup like that before yeah and i think there was some statistic that an nfl conference championship that didn't have either aaron rodgers or tom brady hasn't happened since 2009 and it happened this year so it does feel like there's a bit of a changing guard here uh but just kind of largely i think when it comes to the viewership numbers i think it's actually the bengals that are going to be bringing people in who maybe have not watched previous super bowls when you consider joe burrow being a rising star within the league but uh the rams really got blown out the last time they were in the super bowl so people who might be looking at this and go oh sean mcbase simply can't do it maybe this is going to be different obviously because you have a different quarterback there but i think it really is the fresh face coming out of cincinnati that could be pulling people in so we'll see i'll obviously be tuned in yeah i'd be curious to see what the makeup of the fans are too i mean yes you could argue it as a home game but at the same time dave makes a good point that this is not la is not a football football town yet it is a basketball and baseball town when college football is doing great there's a lot of sports to compete with so i'd imagine the bengals is gonna you know their fans are gonna have a big presence but something to watch for come sunday all right coming up on the other side la mayor eric garcetti joins us to discuss what the super bowl means for the local economy with the region hosting the big game for the first time in nearly 30 years before we go to break though let's take a look at the records of both the la rams and cincinnati bengals the rams went 12-5 to capture the nfc west while the bengals won the afc north at 10 and 7. we'll be right back

[Applause] do [Music] [Music] [Music] well super bowl 56 marks la's return to nfl prominence the city didn't even have an nfl team until the rams returned to la in 2016 followed by the chargers with a hometown team in the big game the la region is expecting to get a big economic lift i spoke to mayor eric garcetti earlier this week to discuss ellie's journey back to the super bowl it's such an amazing week um i think that la can lay claim to being one of the greatest if not the greatest sports city in the world and certainly will be the capital of the sports world this weekend but it really reflects i think the spirit of a city that for a long time put its values out there that we weren't going to necessarily subsidize the stadium but we wanted the nfl and the nfl couldn't afford not to be in los angeles with this market with this kind of west coast capital with the entertainment industry and i think that's reflected in what we're going to see this weekend which is you know one of the greatest halftime shows ever our own team in the super bowl which for me as an la rams fan is like a dream come true but when you think about what's going to be in the stadium not just football but the olympics in paralympics the college football championship you know wwf all these things that are going to kind of put this place on the map it shows that la is very much back but also that we do things that are next level it's pushing the idea of a stadium the enjoyment of sports forward in a way that also benefits the people who live here too and that's been a really important part of the story um how big of an economic lift are you anticipating from the super bowl alone i mean there's some estimates out there um that have put it up well over 200 million dollars yeah and that's a low ball uh we think that the 1.3 billion dollars in nominal dollars just overall but at least half a billion dollars directly to our economy um just tax revenues there's you know 22 million dollars estimated to come that we'll be able to put into city services and to be able to help not just the city of englewood which has been such an amazing place for the stadium to be but for us in the city of los angeles are surrounding it our hotels um all of our venues a lot of places that almost closed up because of the pandemic or just reopening who had the toughest couple of years can earn enough in a week when a big event like this comes that they can you know pay the bills for two or three months and so we're very excited too that the nfl has focused on local businesses over 250 small businesses many of them women-owned veteran-owned minority-owned to be able to let them know how they can become medium-sized and even big players in the future and not just have the nfl come into a town and occupy it spend on themselves and leave they're really spending on la which is a beautiful thing to see let's talk about where the economy is right now as you alluded to i mean la one of those cities that got hit pretty hard over the pandemic something like 770 000 jobs that were lost in the first few months alone back in 2020 your unemployment rate has come down but it's still above what we're seeing nationally at just over eight percent i believe um how much of this money that we're seeing from these opportunities that have come with these big sporting events have actually trickled down you know we know that los angeles is a kind of hospitality industry is a core industry whether it's tourists coming whether it's events like this or the oscars grammys it's a key part of our economy and while we go into usually a deeper hole when there's economic downturns we also accelerate out of them faster than anybody else recently analysis from bloomberg showed us that los angeles is leading employment growth of every major city in america post-pandemic more than cities texas more than york chicago more than california at large so we're not just benefiting you know from um events like this i think we've been very strategic about making sure that we spread between neighborhoods and industries what this prosperity looks like and on the business side that's employment growth our publicly traded uh companies have the highest increase of their valuation post pandemic too so both the business and the workers side is really headed in the right direction and we see um you don't have to look at macro economics it's conversations with angelina's who say oh you know my flower shop got boosted oh you know there's more people eating who came out of town we welcome folks from cincinnati um even international travelers as they begin to come back we're feeling that in a way that really does spread to our individuals and not just to the large corporations here but especially those mom and pops that are the lifeblood of our main streets with that said you and other leaders in the city have gotten a lot of criticism for this divide that seems to be growing if we're talking specifically about the super bowl and so far stadium you've got the residents of inglewood on one side where we still see a poverty rate in double digits and then those this weekend who are spending in some cases hundreds of thousands of dollars to get into sofi stadium for the super bowl how do you ensure that if we're talking about one specific project here how do you ensure that the economic benefits the recovery from the pandemic are more equal well i share those same concerns i've devoted my life to you know economic opportunity and public service addressing that and you know the story really of the past 30 years was disinvestment in south los angeles and inglewood places like that i'd much rather have investment and try to tackle how we can make sure that's equitable than not have any investment at all because we know when people disinvest crime goes up we know poverty goes even higher but whether it's bringing public transportation and we're very excited in the coming year to open up public transportation will go straight down almost to the stadium and then to lax with the crenshaw lax line or lax and the building of sofi lax we're spending 16 billion dollars to welcome the world and our country to come to la in the future but those jobs 27 of those local construction jobs a percentage almost unheard of come from local folks that we've trained in the crafts these are good middle class jobs for folks who live in englewood to purchase a home to be able to stay in their neighborhoods to be electricians plumbers carpenters iron workers i just toured yesterday that peoplemover which is our train to the planes at lax for some reason lax has never had public transportation go directly to the airport and it looks like a roman aqueduct and you know talking to some of the laborers that were up there they said how changed their life some of them had served time some of them have been homeless some of them uh there's women that are working who traditionally aren't in the building trades and it's transformed their lives and they have queued up work now for the next 40 years because we're building 15 rail lines welcoming the olympics and paralympics so we're really trying to be strategic that these things aren't just about the big spenders who come in for that weekend this is about the lifetime residents that are here for the long haul we've got just a few minutes left here i have to ask you about the game obviously you're rooting for the rams i'd imagine you're going to pick them to win what do you see as the keys to the game i'm absolutely rude for the rams i feel like an eight-year-old all over again when i went with my dad to the rose bowl to watch them play the steelers um i think that their poise and their maturity really has been demonstrated in the playoffs it seemed some people were wondering with a new quarterback would we be able to gel as a team we have such amazing talent such connection and i think the key is the rams don't lose your cool there's an amazing quarterback and joe rose on the other side there's a lot of underdog sentiment for a great team from cincinnati and we love having them here but this is our destiny i've been very lucky as mayor we've won a stanley cup we've won wnba won the nba championship the world series an mls cup um all that's missing is a super bowl and for us to write this hollywood couldn't script this story in our own backyard the most incredible stadium ever built with the rams that are surging an amazing coach an incredible team and a city behind them i think it's going to be the crowd hopefully there'll be a lot of angelenos there really playing their role and then you know matthew stafford having that poise that we've seen um and the amazing team behind him last thing is our defense you know i think in the moments when we've fallen behind um aaron donald rallies that crew and makes the game-changing plays so i think it's going to be close a lot closer than people think rams are good coming from behind so not going to worry if we fall behind but this is our moment and i think the rams are going to pull it off you heard her right there la mayor eric garcetti saying the rams are gonna come from behind in the big game you know brian we've been talking so much about this being the return of the super bowl to la the last time it was held there was nearly 30 years ago but the mayor has really used this event to say this is kind of the start of what should be a pretty busy five six year run for the city of la in terms of hosting sporting events you've got the mlb all-star game at dodger stadium this summer you've got the college football national championship game being played in sofi stadium next year and then wrestlemania and then waiting at the very end of all of this is of course the 2028 summer olympics and the mayor has put a lot into that not just as an event but really as a way to to build out infrastructure as he sees it that's necessary to upgrade the city yeah and i think the infrastructure is such an interesting thing here because los angeles has so many different venues i mean even if you just zoom into that kind of two mile by two mile square in englewood california right across the street from sofi stadium where the super bowl is going to be had on sunday is the forum which was a big bastion of basketball in the city of los angeles that's effectively going unused by the two major sports teams which are at the staples center now the crypto.com arena but then the clippers which are the better nba team in la right now are going to be moving over to the intuit dome i think is what it's called which is going to be just south of sofie stadium so that whole complex is really building up but then you talk to eric garcetti about how he remembers games happening in the rose bowl i mean teams have been playing in so many different places even just inside la and you know for those that haven't already caught that akiko might have an l.a bias you

being from la i mean you've seen that history over time right yeah it and it is pretty incredible to your point brian because the city is so spread out that you've now got this hub in the city of inglewood with the forum with the new arena for the clippers and and with sofi stadium but you know it's worth noting that that that has kind of come at a cost in many ways those residents in the city of englewood will say you know look this is all great we're glad development is being made in our city but it's not necessarily trickling down to the average resident and that's been a big point of contention obviously eric garcia the mayor of la james butts is the mayor of inglewood but that's a thread i think that's going to continue to be discussed over the years here as la continues to build out for the olympics because it really is about investments but also an inequitable investment and being able to build the infrastructure that benefits especially the low-income communities yeah well from la to gambling we're going to take a look at the record number of americans on the other side of this break gearing up to place their bets on the super bowl the american gaming association expecting over 7 billion with the b dollars to be wagered on the big game we'll have the fanduel ceo joining us to discuss on the other side of this break [Applause] [Music] so [Music] do [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] [Music] you know with sports gambling going online in so many new states between last year and this year there could be a record amount of bets placed on this year's matchup the american gaming association forecasting over 7.6 billion dollars to be bet on sunday's game let's bring in yahoo finances josh shafer who's got the breakdown of what to expect in terms of the gaming volume josh yeah brian so the american gaming association as you said expecting 7.6 billion dollars this year that's up more than three billion dollars from last year so a big uptick and they're expecting 31.4 million americans to bet on the game that's up 35 from last year i spoke earlier this week with the american gaming association ceo bill miller about the increase in betting interest from last year and he really cited legalization and the genuine interest from bettors to bet by legal means part of this is because they like the marketing deals the promotions the apps they're seeing from these companies and the way that they're able to use that in an easier way than maybe the illegal means that they're used to and more states in general are just opening up legal gambling we can see on the map here that we now have 31 markets that are going to be available for some level of sports betting on sunday that's 10 more states than were available last year so it's growing and growing and miller predicts it's going to grow more this year we need a next year super bowl three states right now are legal but not active and seven states have legislation filed where it might change in 2022. he

said some big states to watch moving forward are the are florida and california those major big states with huge populations we just saw last month with new york 1.6 billion dollars in about three weeks of gambling when new york opened up so those big markets have been huge for these gambling companies and i did want to hit on some other more fun numbers at the end here just kind of what's going on with the game and the gambling so we saw action network released some numbers that we have about where the money lies for the game who's betting where seems like more people so far are betting on the rams the rams are four and a half point favorites that seems to be where people are kind of hedging their bets and then we have some other more fun ones the mvp i know a lot of folks here on the show are fans of joe burrow he's at two plus 230 odds to be the mvp and then rams receiver cooper cup comes in at plus 550 odds these are odds out on the fan duel and a final fun bet for you guys that i personally love i think it's great the gatorade you can bet now this is how these gambling companies are growing so much guys you can bet on pretty much everything you can bet on the gatorade what gatorade is going to be dumped on the winning coach you can see you got orange and blue in there and then if you're really looking for that value play way to make a quick buck you can go purple gatorade at plus 1 180 that's 10 bucks to win 118 bucks not bad if you ask me yeah but at the same time josh purple is absolutely the worst gatorade flavor but uh thanks again for breaking all that down for us yahoo finances josh shafer well let's bring in one of the sports books in the middle of it all amy howe is ceo of fanduel actually joining us live from the radio row at the super bowl uh and also yahoo finances dave briggs also back in the stream for this conversation amy it's great to have you on yahoo finance live want to ask you just about the broad expectations as josh was laying out a lot of volume could be coming in uh do you have any projections expectations for uh usage of your app on sunday yeah we sure do listen this super bowl is going to be the single biggest sports betting event in history so that just gives you a sense of the magnitude of what we're coming into on our platform at vandal we're expecting upwards of seven million bets um we think fifty percent of those are going to be player props we just talked about some of those um and it just makes for a much more engaging experience right it's not just about the outcome of the game but you have skin in the game on who's going to be the mvp who's going to score that first touchdown so it's just going to be unprecedented volume and we saw that during the playoffs too our playoff volume was four times what we saw last year so uh it's gonna it's gonna be a banner weekend for for the business for sure amy dave briggs here looks like pat mcafee having a good time behind you not sure what is having a good time he's drinking iced tea just to be clear [Laughter] how big is the female demographic in sports betting and i saw a study that actually suggests women are far more successful than men when it comes to sports betting what are the numbers show yeah well as you can imagine this is a topic that i care deeply about uh if you look at the statistics 50 of sports fans are women uh if you look at the sports betting population it's actually much lower than that it's really you're showing 33 our numbers would suggest it's even lower than that um but there's a huge opportunity right when we see just how much the sport stands over index uh it's a big priority for us um but listen we talked about the fact that uh online sports betting is in the early innings uh on this topic i think we're in the pre-game show but there's a lot that we're doing uh to really try to own this one is uh we're supporting female athletes we were the first to support the wnba with a great relationship with the women's tennis association so you know i believe it starts with fundamentally supporting that female athlete and then in terms of reaching the consumer we've done some great things we've partnered up with the gist trying to find ways to make sports betting less intimidating to uh to the female consumers so lots more runway there but i think this is a there's a really exciting untapped opportunity that we can go after as an industry and as a company amy let's talk about where you are in the state of california because online betting or sports betting i should say uh is not legal yet there is a push to try and get it on the ballot come november and you had three california tribes come out this week attempting to block that initiative saying they'd set aside a hundred million dollars for it talk to me about the potential you see in california how significant that market is in the road the challenges you see to legalizing online sports betting there yeah california represents a huge market and uh you know the american gaming association just put out a study that said that 80 percent of americans want sport supported horsebetting to be legalized and regulated and that's exactly what the residents of california want we've been working very closely with the native american tribes fans along with a number of other operators are supporting california for solutions and that money is going to homeless homelessness and mental health and uh we're very busy collecting the number of uh signatures that we need to get that on the ballot for november 22. so uh cautiously optimistic but that's exactly what the residents want they want to be participating in this in a very safe and legal and regulated way as you're seeing in 14 of other states right now so optimistic amy dave here again so sports betting apps are going all out to lure new customers and fanduel's uh promotion has really got some attention several friends have reached down to me i i'm a proud user of fanduel and said explain to me this 56-1 odds that can't be real it must be too good to be true can you explain how that works i can uh it's it's a great promotion uh you have to remember that um nfl and super bowl specifically is our biggest acquisition event of the year and so we're going to be more generous for this event but basically if you spend a five dollar bet and your team wins if you're not use that odds 56 to one and you're going to win 280 if uh if you pick the right team so that's for new users that sign up but we also have a great risk-free uh same-game parlay promotion that any user on the platform can get so there's lots of ways to participate uh and candidly even if you're in if you're not in one of the 14 states that are legalized uh you can participate in fantasy sports and our great bingo event so there's there's opportunities for everyone to really elevate that sports uh experience in the super bowl specifically uh amy and last question here once you onboard people perhaps through your promotion how do you keep people on the app because it seems like loyalty is going to be an issue with so many competitors out there how do you keep people coming back to fanduel after those promotions are no longer around so we're laser focused on making sure that we have the best product in the marketplace uh we have been the home of same being parlay for now several years uh for nfl this year we had 80 percent of our nfl actives trying either parlay or same game parlays so we're going to give them the most innovative product and that's what keeps them coming back for more and at the end of the day we also need to make sure that we have a safe uh platform that's easy to use and uh we're incredibly proud we've made it through the nfl we already had record volumes uh surpassed last year's super bowl and the stability of the product was really terrific so it's all about a great product and a seamless experience amy howe fanduel ceo racing for a very busy week enjoy the game wishing you the best thank you so much coming up this year's super bowl could reach a massive audience of 117 million viewers that's at least according to data from predict hq that would mark a 21 jump from last year dallas cowboys nfl hall of fame quarterback troy aikman's going to be joining us on the other side of the break to discuss all of that and much more we'll be right back [Applause] [Music] [Music] [Music] [Music] do [Music] [Music] [Music] do [Music] [Music] [Music] well the super bowl kicks off sunday amid growing scrutiny over the nfl's hiring practices and its lack of diversity the league has just five minority head coaches raising questions about effectiveness of the rooney rule which was intended to promote diversity and all this comes is the nfl faces a lawsuit from former miami dolphins head coach brian flores let's bring in our next guest troy aikman dallas cowboys nfl hall of fame quarterback joining us from california today we've also got brian sazzy joining in on the conversation uh troy you know this was kind of the the big question that nfl commissioner roger goodell got earlier this week about what more the league needs to do to promote uh diversity within the league but it feels like there's two narratives going into the game this weekend on the one hand the nfl is seeing huge ratings certainly some big name games here close games during the playoffs that's a positive and yet it feels like the question about culture is still clouding all of that well i think you're right and uh when you look at the hires i guess and where the minority head coaching is uh really probably across the board even at the general manager level and executive level that uh compared to a few years back we have fewer head coaches at least uh minorities so i know that roger goodell he's addressed it um trying to improve that the rooney rule as you mentioned was was put in place to help minority candidates has it been as effective as what they would have liked or had they hoped when it was implemented no it hasn't uh the solution to that i i'm really not quite sure i'm sure the league has taken a good hard look at it and the commissioner with his leadership will do everything he can to to change the tide hey troy it's brian chung here i mean as a follow-up to that i mean this is not something that a rule can fix itself as we've seen from this incident you've been in the general manager's office you've been in those locker rooms this seems to be an issue about culture so even if there isn't let's say for example a rule that can fix this immediately what's the framing need to be like in the management and in the locker room to make sure that this does improve over time well i don't have the answers to that i'm a football analyst and i broadcast football games i mean trying to address diversity at the executive level and how the hires are being made whether that's at the nfl level or at the club level i know that it has been a it has been addressed it's been talked about there's been discussions about incentivizing teams for minority hires i i don't have the answer to that i'm not paid to have the answer to that so i just try to do what i'm paid to do and that's called football games for fox and and let those that are in those positions of hiring handle that part of it troy uh a lot of focus a lot of attention on on joe burrow how does he stay grounded ahead of a big game like this take us inside uh what he could be thinking today well it's uh it's an exciting time for both of these teams it's culminated in a great season has culminated into a super bowl appearance and who would have imagined especially after the last couple of seasons that cincinnati has had that they would be representing the afc but joe burrow of course has been a huge part of that i think it's a great story i'm a huge fan of his i love that cincinnati's done what they've been able to do and has re-energized a fan base that hasn't had a lot to cheer about you know in quite a number of years and so to be able to win some playoff games get to the super bowl joe burrow who is along with patrick mahomes and and a few others becoming the face of the nfl and just love the way he presents himself the way he represents the nfl and i'm excited to watch him play as i am matthew stafford he grew up in my backyard there in dallas texas where i live right where i went to high school right where uh my home is and so he's a great story as well with the expectations on him once he made the trade and went to the rams and after not having won a playoff game and now here he is where they expected the team to be when they made that trade back in the offseason so i'm excited about all of the story lines you never know what's going to happen in a game like this there's a lot of emotion a lot of adrenaline and i'm looking forward to watching it as is most of america so troy you live in texas now but you've got a lot of ties to l.a where the game is being played this weekend obviously you played college ball at ucla but you also won the super bowl mvp for the last super bowl that was played in the uh in la i wonder how you look at how the sports landscape has shifted in that particular market and what does this super bowl mean in terms of trying to accelerate at least nfl's expansion within the city the mayor we heard from earlier today said you know look this is a city of champions but the reality is football is not the top game in l.a at least yet yeah it hasn't been of course uh right now in los angeles it's the lakers and it's the dodgers and they've been without an nfl team for a number of years and so there's a generation of fans that haven't had a team locally to root for and that's why we saw what we saw with the san francisco 49ers when they came to town and and were playing in such a meaningful game there in the postseason but i think that that game i think nfc championship game was a big game for the rams to win in order to create interest uh in football and more importantly in the rams themselves and now to be in the super bowl i think that you know stan kroenke with the stadium and i think the rams and sean mcvay and all that they've done kevin demoff as well there's been a lot of good things that have happened for this organization since they came from st louis i think they've done their part and slowly i i believe they are uh recapturing you know that fan base i grew up in cerritos california prior to moving to oklahoma and and the los angeles rams were my team and so they in my opinion are where they belong because it's where i knew them to be when i was a kid and they played some really good football so i think that like you said la's not a lot unlike a lot of other cities around the country that that la like supporting winners dallas is the same way uh most cities like to support those teams that are successful and the rams are certainly having a lot of success hey trey last time i i spoke to you you were uh getting ready to are you just about to launch your eight beer line i've since seen some photos of you tending bar what about appears to be in various places in texas how's the launch going it's going amazing i mean it has been a long time in the making as we talked about over two years finally launched on february 1st we're on we're on draft and in cans on premise in select bars and restaurants across the state of texas we'll be on grocery store shelves convenience store sales beginning in the spring but people are excited they understand uh what the beer is all about it's for people that are go-getters that wake up with a passion and a purpose and as we talked about back then uh there's no adjuncts and no fillers meaning there's no corn no syrup no rice no added sugars 100 organic grains 90 calories 2.6 carbs and we didn't

sacrifice any taste in building this it's something i'm real proud of and so far the response has been what we had hoped that it would be people are as excited about it as we are the teams here are going to be slinging those back on sunday final question here four point favorites for the rams who are you taking in the super bowl and also who do you have as mvp uh wow um i i don't really i don't i don't really i don't at all i don't have a rooting interest uh i i hate that you know this is a game as i said a moment ago you just hate that somebody has to lose if you know i don't want to be the the diplomat here if you said hey who do you who do you pick you had to pick somebody i'd go with the rams i i think they're they're obviously an all-star team they've got a great pass rush they're playing at home there's some familiarity of course with the stadium i i think that there's an advantage in that regard but as i mentioned because of what cincinnati has been able to do in the postseason nobody has really counted on them to be able to come through and win the games that they've already won i i would not be surprised with any outcome i've been a part of three of these games anything can happen we've all witnessed that in prior years the mvp is going to be one of the quarterbacks it usually is so uh that i don't think i'm going out on a limb on that one all right well maybe that takes cooper cup out of the running but a troy apron dallas cowboys nfl hall of fame quarterback thanks for stopping by yahoo finance and brian saucy thanks for joining for the competition as well appreciate you coming up on the other side of the break scoring a touchdown on market returns we're taking a light-hearted look at how past super bowls stack up against the stock market next [Applause] [Music] do do [Music] [Music] [Music] [Music] welcome back to yahoo finance live you know usually when we bring in yahoo finances jared blickery on the show he's drawn some squiggly lines on a chart showing us some vomiting camels some death crosses if you will but today keeping in the theme of the big game on sunday jared's actually gonna walk us through some statistics about some predictive analytics of the football game to the markets themselves thanks to s p global market intelligence jared tell us about some of the odds and some of the numbers that you look at including the over under on the total amount of points scored what does that tell us that's right smp has really done a number here no pun intended just looking into some of the possibilities and really interesting let's go to the wi-fi interactive you can see here if the final combined score that see both both scores of the teams combined if that's greater than 46 the market that is the s p 500 tends to be up 16 almost now if it's less than 46 the market's only up about 8.2 percent looks to me that they used a little bit of cherry picking here i've done some of these optimizations myself but nevertheless pretty interesting and here's another stat locals rule the designated home when the designated home team wins guess what the market's up almost 17 and when the road team wins it's up only about 9 and by the way the bengals are the designated home team this year even though the la rams are playing in their home uh city at sofie stadium so going to be really interesting to see uh who wins given the fact that both are basically the home team right here now we also have going back to cali when the super bowl is played in california stocks tend to be up 16 almost 16 in those years and there have only been 10 states in which the super bowl has been hosted and california trails only florida in terms of market returns and i'm going to be writing about this today you can read it at yahoofinance.com over the weekend and i'm going to lay out exactly which states produce the best returns also want to take a look oh that's another one we haven't gotten to yet i'll tell you what i'm going to go back to the beginning i just want to add a couple more stats here the market performs better on average after an nfc win returning an average of 13.8 versus

ten point seven percent after an afc win and by the way both the best annual return that was 37.6 in 1995 and the worst return that's negative 37 percent in 2008 that was a global financial crisis this occurred after an nfc victory so yeah i guess you got to pick and choose what you want in this market you want to be up 37 or down 37 brian yeah jared i'll pick it up here a lot of things to think about more data to think about ahead of the big game you can catch of course reads uh jared's article on our site coming up we asked you answered we're gonna reveal which team you think will be crowned the nfl champion next before we go to break though let's take a look at the average cost of a super bowl commercial a 30 second slot will set a company back six and a half million dollars [Applause] [Music] so [Music] [Music] [Music] [Music] time now to show you the weekly results of our weekly twitter poll and this week natural question who do you think is going to win the super bowl come sunday and this was an almost even split here 50.5 percent of those who voted saying the rams 49.5

saying the bengals we've got just a few minutes left in our special here but dave i'm going to put you on the spot who are you taking this on on sunday initial reaction was the rams have to win this game because their defensive line is among the best in the league and the bengals offensive line is among the worst but then i dove into the numbers and it just hasn't mattered the titans got to him nine times the chiefs have one of the best pass rushers in the league they only sack joe burrow once i think joe burrow and that young confident swagger this is the youngest team ever to play in the super bowl below 26 years on average bengals are not intimidated in this moment joe burrows never intimidated bengals win on the upset josh josh you agree yeah yeah i'm i'm going the opposite way dave here i got i got the rams for some of those reasons he mentioned i like the rams defensive line against the bengals offensive line i think in a super bowl that might matter even a little bit more as the pressure maybe mounts on a younger joe burrow we've seen him be pretty steady thus far but i'm not so sure when it's really the super bowl and that moment matters as much can he step up again if he can it would be amazing right and i think the other thing too to think about is who the rams have in the secondary when you look at a player like jalen ramsey what he might be able to do to jamar chase the bengals top receiver and how that might hamper burro i think the rams defense is good and then don't forget about cooper cup and matt stafford on that side of the ball should be fun to watch i think it'll be close for everyone gambling it'll be close to that point spread at four points for sure for me personally dangerous to take the under against troy aikman i think cooper cup deserves the mvp this year i'm gonna take the rams on this one also because of jared's stats that show the home team the nfc team and the returning champions are all good for the market who's gonna root against that i got the rams uh brian all this makes me really nervous because i don't like to offer predictions in a game i actually really care about so i've got the colors on that tells you who i'm picking right i'm from l.a got to pick the round yeah surprising but i'll see it'll be a close game i think that's that i'm not going out on the limbs saying that that does it for all of us in our hour long super bowl special much more to come here on yahoo finance live as we count down to the big game on sunday keep it right here [Applause] [Music] [Music] [Music] [Music] kohl's faces intense pressure to sell itself as new bidders emerge the activist investor at the center of it all is here to tell us what's next in the fight for change at the struggling retailer another tough quarter for blue apron as the meal kit pioneer struggles to post a profit we speak with blue apron's ceo about her recipe to turn things around and are you ready for some football super bowl champ joe theismann is here to give us his pick for sunday's big game and why fans of the washington commanders should embrace the new name hello everyone and tgif welcome to yahoo finance live i'm alexis christopher's here with karina mitchell and let's get a look at the market action right now because stocks just piling on the losses

2022-02-15 03:17

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