How to Use TikTok Marketing to Make Your Business Go Viral

How to Use TikTok Marketing to Make Your Business Go Viral

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tick tock is growing fast and it is set to dominate this year in 2021 so if i could give you one single piece of advice for social media it would be this immediately start using tiktok with relatively little competition on this platform growing tik tok is pretty much accessible to everyone tick tock has become the ultimate way to grow an audience very fast and to promote your business in a very authentic and engaging way so if you lack the capital to invest in facebook or instagram ads then building a following on tick tock might just be the key to skyrocketing your sales i mean just look at the massive impact that the dreams challenge had on ocean spray sales right but the rules for success on tick tock are a lot different than any of the other platforms and that's why in this video you're going to learn marketing tips and strategies that are going to help your business go viral [Music] hey guys what's going on my name is michelle and if you're new welcome to learn with shopify this is a channel for small business owners and entrepreneurs so if that's you make sure that you are clicking subscribe our videos are going to give you the knowledge you need on every step of your ecommerce journey we even offer free business tools to help you find your way forward so make sure that you are subscribed to our youtube channel and you will always be one step ahead of the competition in the early days of instagram it was so much easier to grow and i'm sure i speak for a lot of us when i say that i wish that i would have put in the time and energy to grow my instagram account back then so it almost feels like tick-tock is a second chance and growing on tick-tock right now is much more accessible so i would urge you to follow these steps because who knows this window of opportunity might not be around forever so in this video we're going to cover two things first we're going to talk about how to use the app and then i'm going to teach you how you can make your content go viral now i have time stamped these two sections below so if you want to skip ahead you can do that um but other than that let's get into it what are the benefits of being on tiktok so since this platform is pretty new i think a lot of people are still struggling or fighting with the idea you know should they be on tick tock would they benefit or not and i know for me in my business i was definitely a little lazy i already had instagram i already had facebook to worry about and i didn't want to worry about another platform but it was recommended by a friend and i decided to try it and i am so glad that i did so here are the benefits that you can expect from being on tick tock firstly and probably most importantly you can take advantage of exponentially fast growth reaching a massive audience and growing your following is easier than on any social media platform right now so if you're looking to be an influencer industry expert or a business owner this is a very great place to start tiktok allows you to link out to your other social media profiles so if you're looking to grow on instagram or youtube then tick tock is going to be that perfect gateway to do so and of course expanded reach is going to lead to more sales so if you have an e-commerce business or maybe you sell services then tick-tock is the place to reach your niche audience i also find tick-tock pretty liberating because people come onto the platform expecting to see content that isn't overly produced so that means you can quickly and easily make videos that aren't perfect and still be successful on that same note this is still a really fun feel-good platform whereas i feel instagram can be a little bit flashy um tick tock is still a place where people come to be educated inspired or entertained it's a very light-hearted place to be which really does take the pressure off how does tick-tock work okay so i'll really quickly glaze over the interface and how to make content but if you do want an entire video on how to use tick tock maybe you're looking for something a little more in depth then just make sure that you're leaving me a comment in the comment section down below and that way i'll know to film it how to set up your profile so first things first you're going to need to make your account you can make an account using your email your phone number or a third-party platform like facebook to change your username tap the icon in the right bottom corner it kind of looks like a little person's body so you'll hit that and then you'll hit edit profile here you can change it to your branded business name now make sure you're adding a bio that sums up who you are as a business so that people are getting it in two seconds or less and of course you don't want to forget to link out to your website that way if people are interested in buying your products or services they have a place to go how to navigate the app so now that your profile is ready to go it is time to understand how people consume content so the app is divided into two main feeds the for you feed is where the algorithm is going to show you a stream of videos that it thinks you're gonna like this is kind of like instagram's explore page swipe left and you'll find the other feed which is called the following feed the following feed will show you videos from people you choose to follow on the right hand side of any video you're going to find icons to engage so that's going to include your likes comments and your shares now this very last icon is a spinning record with music notes and this represents the song excerpt that the user is playing in their video so if you click on it you're going to see the track's name artist and the song's popularity keeping an eye on the popularity is also going to help you understand if a certain song is going viral now i'll explain later why that's important but here you're also going to see a feed of other tick tocks that are also using this song how to create a tick tock video okay so now you're ready to share your own tik tok so first you're going to tap the plus sign at the bottom of the screen and before you start recording you can actually add a song so that your video is actually in time with the music but otherwise if you just want to film something in the moment you can skip ahead and start recording without a musical track and then you can add the music later tick tock has a lot of ar effects to choose from just tap effects on the left hand side to browse them and a quick tip here it's actually been speculated that using these effects can increase your exposure so be sure to keep that in mind as you're creating and lastly and probably the most important feature here is the timer so this is going to allow you to film videos without having to hold the record button and that's just going to allow you to be free do your thing and get creative with your content so you can upload videos that have been recorded outside of the app if that works better for you and then you can stitch them together in the app so if you have footage in your camera roll and you want to use those you can definitely just import them and then trim them once you're comfortable with tiktok try using duets so duets are gonna split the screen so that you can build on another creator's video so you can record your own content alongside the original and people are really using this feature to make reaction or response videos music is at the heart of tick tock so picking a popular song can be the reason why your video goes viral so to choose a song you're going to hit add a sound at the right hand side of the recording screen here you can browse the most popular tracks on the platform here you can also look at the songs associated with certain challenges on tick tock challenges unite the tiktok community and they can be sponsored by advertisers so for example abc ran a like an american idol challenge on tiktok and people were just showing off their voices and singing but most challenges aren't sponsored though they're actually created by tick tock and the community itself so to browse all of tick tock's current challenges you're going to want to tap the magnifying glass at the bottom of the home screen and then at the top of the same menu there's going to be a search bar which can be used to find specific creators sounds or hashtags how to look at your analytics okay so once you start sharing your tick tocks you can check out how many people have watched them by looking at the view numbers on your profiles and then if you want to look even deeper into your analytics you're just going to want to click the video itself and then you're going to hit the three little circles and then you'll hit analytics here you can see stats like your average watch time where people are coming from as well and then you're also going to want to tap the notifications icon at the bottom of your screen and that's going to be showing you who has commented or liked your videos recently okay so that is basically a super quick rundown of how to use tick tock and like i said it's by no means exhaustive so if you do want something that is a little more in-depth just leave me a comment uh in the comment section below and i'll make sure to make that video for you guys so now let's talk about the eight tips and tricks you need to make your content go viral okay super quick break here um if you're ready to start driving more sales then you should definitely think about leveling up your marketing you can level up your marketing just by changing the way that you're thinking about your store's marketing funnel so if you want to learn how to drive more traffic to your online store then make sure that you're signing up for the free marketing 101 webinar i will make sure to leave a link in the description box for you guys how to make a video go viral okay so tip number one is to tell a story start your video off with a problem give clear steps about your journey and then end it off with a solution so let's say you sell handmade vegan shoes you can start the video by saying you know at first i thought it was impossible to make handmade vegan shoes but i did it and here's how then you could show some behind-the-scenes footage and then at the end you would just wrap it up all in a neat bow with your final solution so if your story is unique or inspiring you're not only going to grow your tick tock audience but you're also going to gain some loyal followers that are emotionally invested in the backstory of your brand so if your aim is to sell products these types of videos that tell your brand story will really help you make sales as well alright so the next tip that i have for you guys is to provide a value so while tick tock trends can be a fun for a short while i think eventually viewers are going to get bored you know there's only so many times you can watch the same dance done by different people so what this means for you as a creator is you're going to need to provide value people are coming to the platform either to be entertained inspired or informed so you're going to want to ask yourself by the end of this video what did the viewer gain did they laugh did they learn a new skill to grow on tick tock you're going to want to lead with providing value first and then secondly you'll want to promote your brand so going back to our shoe example let's say you create a video explaining how you were able to make your handmade vegan shoes okay great the heart of the video is going to be educational though it's really only at the very end of the video where you're going to be fulfilling your own needs as a brand and take those couple of seconds to plug in your call to action so your call to action could be check out our online store or it can be you know stay tuned for this collection to drop but you're really only taking the last few seconds of the video to plug your products the type of content that we create on instagram is pretty much just shameless advertising a video on instagram might just be you know like a bunch of models wearing your shoes laughing smiling kind of like a commercial that you would see on tv there's no real value there but that's pretty much normal for instagram however that type of content does not really fly on tick tock so make sure that you are providing value and that there is a takeaway for the viewer tip number three is use viral sounds so using trending sounds is extremely important to get discovered especially on tick tock so if you're not using trending sounds you're gonna be far less likely to be featured on the for you page and the for you page is where you're going to gain most of your followers so this is extremely important so what you're going to want to do to find your viral sound is you're going to want to click add song as you're creating your video then you're going to go under playlist and then you would look under the tick tock viral playlist and if you're creating an explainer video or content that does need sound to make sense what you can do is you can drop the volume on the added song and then you can raise your own volume on the original track and then that way the viewer can you know hear what you're saying in your video um make sense of the video but you're still getting discovered for that viral sound that you're using in your video tip number four we are just ripping through these okay so make sure you're hooking people you're not only going to want to hook people at the beginning but you'll also want to hook your audience every 5 to 10 seconds this increases your videos average watch time and we do care about our average watch time because if tick tock's main incentive is to keep people on their app longer and your content is hooking people your average watch time is long then of course tick tock is going to reward you with added exposure now i find that adding captions or words on your video is going to get people to stick around longer so when people can watch your video and then also read along they kind of get like glued to your content it's definitely happened to me and i'm sure it's happened to you before as well so make sure you're adding captions and words another great tip is to ask a question right at the beginning of your video and then use the rest of your video to answer it now this works because people want to see things through to completion going back to our shoe example you know we could start our video asking you know are vegan leather shoes really more sustainable than actual leather shoes now this question works because it's controversial and it hits on sustainability which is a pressing topic and of course we're asking a question and using the rest of the video to give a solution or an answer and the final tip for hooking an audience is to make fast-paced videos quick jump cuts flashing text and that's going to continue to hook people throughout the video all right tip number five is find your niche and stick with it so you'll notice that some of the most successful tick tockers are making one type of content and one type of content only they recycle content by presenting it in slightly different ways and these are the videos that go completely viral this is efficient because not only is it less work for you um it's also effective so it's really just like a complete win-win so for example the silk labs makes content around the behind the scenes of owning a small business and jenna has videos about how she makes her products and the growth of her business over time so she really found the type of content that works for her and she continues to post that kind of content without deviating so you might be asking yourself okay how am i gonna find the type of content that works for me well if you have no pre-existing audience then you're gonna have to experiment a little until you find the type of content that really hits but once you do find that winning type of content you're going to want to keep creating you know content exactly like that but just different variations so you might want to post the exact same video with a different sound and that's going to reach a completely different audience sticking to your niche is not only important to grow on tick tock but it's important to reach an audience that will be aligned with your brand so if you post something that's maybe a little bit off brand for you then sure you might get 100 extra followers but are those followers really valuable if they're not the right audience so biggest takeaway is find that niche stick to it and you'll be successful okay so the sixth tip is to close your app as soon as you've posted now there are theories that are going around that are saying that you know if you post a video you should immediately close your app the reason for this is because tick tock actually wants to send you notifications to entice you to reopen your app so if you can hold off long enough and resist the temptation to open the app again then this can help your videos go viral i've noticed that it works for me but the jury is definitely still out on this one so try it yourself um and actually leave me a comment if this is working for you leave me a comment i'd be curious to know tip number seven is ensure that your videos can be watched on their own so on tick tock there's a little bit less of an emphasis on follower loyalty so when you log on to youtube uh for example you can easily watch every single video that your favorite youtuber has posted so series content like part one part two those are more appropriate on youtube but with tick tock it's definitely much easier to miss videos even of the people that you follow so make sure that you're creating videos that can be watched alone so take the show seinfeld for example let's say i started watching right in the middle of the season seven um i could pretty much pick up what's going on right but if i jumped into the middle of stranger things or shit's creek in the middle i might be a little confused right so go for seinfeld type content um that is just easy to understand and that they stand alone rather than in a series create content assuming that you're reaching a brand new audience most of the time especially when you're just starting out so tip number eight is watch for shadow bands shadow banning is when the bots that moderate tick tock detect some sort of a violation of the use of the app this is going to result in less exposure for your account now tick tock has not yet confirmed that shadow banning is something that they actually do however there's definitely enough of people that have experienced this or been affected by sudden drop in engagement so you might notice that all of a sudden you're not getting all the likes or all the reach or all the comments that you're used to and sometimes this can be for no apparent reason at all so what i'm saying is keep an eye out for this now if this does happen to you just try deleting the content that you think might be against violation um also many actions taken in a short amount of time like replying to every single comment um or liking you know a bunch of videos that might be flagged as spam behavior so this could all be contributing to your shadow ban and then sometimes you'll just have to wait it out it might take a couple of weeks for your account to be restored back to normal before you can actually start seeing your regular engagement come back all right so in the span of this video you just learned the basics of using the tiktok platform and you learned how to go viral i'm telling you it does not take a rocket scientist to go viral it is so so accessible so doable so all you really need is the drive to do it and make sure that you're following the steps in this video and i promise you you're going to gain some real traction so i know most of you watching are business owners or maybe you're wanting to become an online business owner now if you're serious about starting an online business then shopify has everything that you need you can get started with a free 14-day trial no credit card required which is great and building an online store shouldn't be this easy or this much fun plus the powerful features and free apps will make marketing simple and allow you to make more sales more often so i will leave a link for you guys in the description box for you to get started with your free 14 day trial if you thought this video was helpful make sure that you are giving it a big thumbs up that actually helps our channel and our community grow and also leave your questions in the comment section and i will do my best to get back to each and every one of you um if you have questions about this video um or questions about your marketing in general um but if you are looking for more simple and actionable tips to help you grow your online business then make sure that you are subscribed to this channel learn with shopify um we release a new video each week that's going to help you grow um start or even run your successful online business so make sure that you're subscribed so that you don't miss out other than that thank you so much for watching and i will see you in the next one bye [Music] you

2021-07-07 15:34

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