How to Use Facebook Ads for Beginners (2018) - A Complete Facebook Ads Tutorial

How to Use Facebook Ads for Beginners (2018) - A Complete Facebook Ads Tutorial

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What's up guys Jason, woods up here and in this video I want to walk through how, to use Facebook, Ads if you're a complete beginner I'm, gonna walk through all the different steps and show, you basically how to go through and use it so give you a quick, tutorial, on how, to go through and make this happen now I've spent close to half a million dollars now on Facebook, so I feel like I know. A thing or two this. Is this is an old old account you can see right here lifetime just, so you, know a little under 6000, this is back time when I was testing and then, I made more of an official business account, and that's. Where I do most of my spending right so that's for me personally in my business but then I've spent another I don't know hundred, thousand maybe four other clients, so, we've. Really gone through and, nailed, down a lot of the different strategies and obviously there's always more to learn there's always things, that are changing with Facebook, and you need to stay on top of that but, with this I want to give you guys a quick run-through from, A to Z so right. Here guys just to give you a quick overall, view. These these are all of your campaigns alright and we're gonna walk through there's good there's three types of things there's a campaign, there's, an ad set and then there's an ad okay so like campaign, is kind of like at the top and, then you can have multiple ad, sets, to. The campaign, and then, you can have multiple ads in each one of the ad sets right so just, to break that down it's actually easiest, to go through and start creating campaign, to explain, each. One of the different meanings, of what, those all are cuz like you're probably okay just what, the heck are those right so. If we, click on create campaign, right here all, right it's gonna see we'll start over it says what's your marketing objectives okay, so there's a lot of different things here and we, need to choose the objective, that best suits us of what we're shooting for okay so we've. Got Brent of awareness, right here consideration. Or conversion, so Facebook. They. Have so, much data that they, know if they're gonna show an ad in front of somebody they know if somebody's gonna watch, a video, like more likely to watch a video or more likely to like or comment a post like for, me I don't. Really like and comment on a lot of posts but I'll click on a lot of links and so, they'll probably know okay I'll, show Jason ads that are more traffic base of people so traffic is basically like you. Them to click to your website or to a blog post or something like that where it's video views, that's like posting a video on Facebook you you just want people to watch it you don't want necessarily them to click anywhere, engagement. That's just like clicking. That boost post button on your Facebook page that's.

To Get people to like and comment, and share on your posts and Facebook. Knows the people that are more likely to do that came and. Right here there's lead generation, that's using Facebook's, lead forms which we could shoot another video another day if, you guys want a video specifically, on that just. Comment down below because I can go through and show you step by 7 the cool thing about this is it. Gives you their name phone email address, whatever information you want but. It automatically, pulls the information, that Facebook has on file so a lot of times you, can eliminate a lot of the bogus information when. It comes to lead generation right, now, messages. This, is kind of a newer one but, this is really hot right now of just like you know they click hey I'm, interested to call to action is send message and then it starts a conversation in. Your facebook Messenger okay and I've seen some crazy awesome, results with facebook Messenger and then, conversions. Right here this, is using this is diving a little bit deeper and, I've got some other videos on this but using Facebook's pixel, okay, so they're pixel, is, basically, their way of tracking everyone that comes to your website everyone that becomes a lead all that, stuff which we can hit a little bit on that today, but, will also I've got I've got actually another video that I'll link here be, able to show you guys how to actually make that happen okay and how to set that up and use, it on your website so these, are all the different ones so for this one let's just say, we're. Gonna go with traffic, alright and this, obviously is based off of your goals of what you want to go through and do I didn't really hit brand awareness brand awareness is just getting like a massive, reach getting like more, exposure, than anything you, know it kind of like that in store, visits, catalog, sales this, is a little bit more advanced and it depends on like what type of business you're in so, I've actually never used those just, because I'm not in that type business but if you use you're working with like a physical, location like. Store visits obviously are gonna be huge or catalog, sales that's probably gonna be really more to e-commerce, alright, so let's just say traffic, right here and. Then we could give the campaign a name so, we'll just say, demo. Traffic. Campaign. Right, so. Come over here and just really quick back I'll show you. Let's. Just click back right here you can't set a limit to the campaign, saying hey I don't want to spend any more than 200 bucks 500, bucks whatever or, 50. Or whatever the number is but. I typically. Don't do that I just kind of keep my eye on the campaigns, and watch them so. What does it continue here okay, so the campaign, so like we've got the three different. Pieces of the campaign, which is kind of like the overall, the. Highest part of the pyramid I guess and, you've got ad sets where you can have multiple ad sets within the campaign okay, and then the ad right here so your, campaign, is the objective do you want two people to watch videos traffic, get, leads what do you want to happen then your ad set this is where it gets into the targeting, of fining like what's the audience like what's the demographic you, want to target what's. Your budget, you. Can see right here they break it down they've actually they change this about a year ago and they made it really simple to kind of see all the steps like your, objective. Okay, now the trap okay is traffic. Who. Do you want the audience to be where do you want to be placed you want to be on your mobile phone a desktop, on Instagram. On all these different platforms and, then, your budget, so it's like hey do you want to spend five hours a day you want to spend $100 a day like how. Much do you want to spend okay so. Over. Here as we come down and we can, give this a name to so we'll say demo, a traffic. Ad, set. And then you can I typically, would like at this point to, just give it a name based off the audience right which we don't know yet something just kind of create this on the fly but. It's kind of cool because you see like the potential reach of what you've got so far and we'll break it down you'll see how this number right here is 200 million how, as we go through and break this down it'll shrink but, you're getting more narrow more specific. Okay, so, when. I'm running a campaign, if it's. If it's like a national. Campaign like all across like the US or Canada or whatever. Country you live in I like. To get a few, hundred thousand, people in that campaign, because Facebook, works better with. More data, okay so like the bigger the audience the, bigger at work, it works however. If. It gets too big if it's getting to like three, four five million.

Sometimes. You've got to like nail injure your targeting a little bit better if it's like a super, broad market, then great like, if you're selling, I don't, know like, weight. Loss stuff cuz that's a pretty broad market, but if you're like in more of a specific niche you probably want to stick around like, the one to two million on the higher end right that's at least what I've seen but. Then if you're doing like local, ads obviously, it's kind of based off of how, many people live in your town in your city right like you live in Chicago, versus. I don't, know like it's some small town in South Dakota right like you're, gonna have a lot fewer people but, you don't want to be reaching out to people in North Dakota because this, is not gonna be within that right demographic okay so come. Down here traffic, I just leave this here. Nice. Thing is some of the stuff you don't really even have to touch it's, it's not like it's super important so offer, I don't, do anything there and, then custom, audiences this is a little bit advanced so we'll hit that in another video and then, four locations let's say let's say this is let's, just say this is a local, app okay, we're. Running it for a local, weather. We'll. Say a real estate agent just because, that's. I work a lot in the real estate space and the, mortgage space so let's say okay, we're gonna come down here and we'll. Say. Or. Do we want to be a tape Orlando, Florida. Okay. So. We'll type in Orlando Florida and, lay this they went from 200 million down to two million, people right here now. What if I run in a local ad this. Locations, of this drop down it by. Default is going to say everyone, in this location but. I typically, would want to do people who live in this location okay. Because it's like hey I just want people who, live in this location and, that's good for real estate but if you're doing like it for a restaurant and you. Just want everyone that location because if they're busy and as a matter if they're visiting, you. Want to be able to target them as well or you can do piece people recently in this location so, if they were there but they're not there anymore or, people, traveling, this location so like if you're like running ad for more tourists, type stuff you. Can do that as well so, for. This one with real we'll just say people who live in this location and, then you can see that without narrowed, down to 1.5, million because well that is kind of a touristy spot right, so now what we could do, is. We can go through and say hey I only want it with people in the current city okay. So which that's going to nail down to eight hundred eighty thousand, or, do. You say hey I want to do more of a radius, okay so you can go up to 50 miles or down to ten miles, so, just because this is a little bit bigger, city, right. We can do a 10-mile, radius okay. So now we're going down and. As. Far as the age range you got to kind of think of like your, target demographic like, how old are they like somebody if we're doing real estate it's looking to find, someone that's looking to buy or sell a home then.

18 Year olds probably not gonna be in that demographic so I'd say that we like to go up to at least like, a 25, 26, 27 something. Like that and, so you can see how you're narrowing down this. As well you go, through you could type in languages, it's, like if you only want to work with people that speak English or, you, could say hey I want, to work I know there's it's, a big Hispanic, market in that area so you could just say hey I want Spanish, so. You can kind of see as two hundred twenty thousand people or you. Can just say hey you know I work, with doesn't. Matter what language they speak if they they live in the u.s. they, probably speak a little bit of English so I'll just leave it at that so I'll. Typically just, cuz I'd speak English I'll just put that in now. Guys, this is where it gets pretty cool right here okay the, detailed, targeting, okay. So the detailed targeting, you could do some really cool stuff here, so, what. I like to do you go through and browse you. Can browse by demographics. So somebody's education, okay, it's education, level they've got a college degree or they've just high school or they're in college they're, in high school they've got a master's, degree so. You can get pretty, like bit and obviously this is not always something, that you have to go through and choose, but. Sometimes, depending. On your ad you're creating this, can be really helpful so it's just good to know some of these different things that are in here or, financial. You, can say hey I only want to hit higher. Income, people, so people they're, making over half, a million dollars a year okay, or I can, target the lower, or like kind of like the middle-income or something like that or saying, hey net worth okay, because. If you got like a high value. Real estate property for sticking with this you. Probably like, somebody that's only like has a $100,000. Net worth it, might not be able to afford a five-minute well they can't afford a five million dollar property okay so, that's kind of cool right here and then also I, said what hits of these things because these are like what. I like found somebody stuff with some of these things in here I was like wow there's a lot of stuff you could do so I don't want just open up your guy's eyes and your mind is seeing some. Of the different things that we can do here alright so you can do home ownership which is big for obviously, real estate mortgage you. Say hey I'm looking for people to first-time homebuyers home, type life events. Interests. You see like okay you want, people like there's, one where let me find this.

There's. What old behaviors, I think it is okay. Where. It talks about people's. Purchase behavior right this right here so people that are like more likely to make big purchases online, if you're doing like ecommerce, type stuff, see, these buyer profiles. Coupon, users, that, like it's, crazy how much data Facebook, has because, Facebook now has the data that you give them but. Through, Facebook's, pixel, they. Can actually track what sites you're going to they know what what links you're clicking on what ads you're clicking on so, they've actually got a lot a lot a lot of data on you okay cuz some people last times were like well how do they know that I like I like skiing I don't like any of the skiing pages but you. Know maybe you're clicking on those those, ads or something like that so they've, got I mean I'm not going to go through all these but they've got tons of things down here or, you can just say hey they're. Interested, in real estate you could just type that in okay, so right here interests. Or behaviors. Either one of these the difference between interested behaviors interest, is basically they've liked something related, to real estate on, Facebook behaviors. Is kind, of like they've more acted, upon something like they've that's more of like they click the link or something like that it's anyway guys you guys could get lost in this forever I'm. Not going to dive in super deep more. On this just because we've already I feel like hit that pretty well so. Adding, the connection, type this right here I don't always really. Do this but you could say hey I want, them to be people, who like I wanted I want to just target people who have liked my facebook page already so it's like that's kind of your warm audience or if. You want to like expand. A little bit but, you know how have some of the ads that says hey so-and-so. Like you're one of your friends, also likes this page this, is where you can go through and do that so you say hey friends of people who like your page or if, you want to just expand. And get new people say. Hey only eight people.

Exclude. People who like my page because this is not those, like my patients only for new people coming in okay. So now coming down. What. We could do here so automatic, placements, a lot of times they have this here, by default I, like, to do edit placements, and, just. So you can see, like all the different places we can have these ads you, have it on the newsfeed so, this, mobile. And desktop used, to be separate and now it's just one of the same if we, want to make it just on mobile or just on desktop right, here on device types it, says all devices, recommended, which I usually leave it at that but you can say only on mobile devices or only on desktop. Computers okay, so that's just something, really quick there and, then. As. We're going down here I like to just typically leave it on the. Facebook news feeds and uncheck everything else okay. Just, because I've seen the best results with that however. I just wanted to show you some, of the different places you can have these dad's okay so you could have it on there instant articles there's kind of like a newer, blogging. Type platform. Industry. Videos this, is kind of like what. YouTube's, already been doing having like the streaming videos before a video, you, know right column, you guys have seen that on your desktop top right lot of times you get cheaper, ad space. For that just because it. Not, as many people click on that however it could still convert, extremely, well and. Then right here this is where you do it on Instagram, okay, Facebook, owns Instagram and, so. If you wanted to show on Instagram as well you, say hey I want to show it in the newsfeed or, at the very top on the stories, okay. So that's kind of a cool little feature there then, you've got all these different ones you know if you want to do messenger. And say. Hey I want them to click and go to messenger or you, can actually have, it an. Ad in essence pop, up in that person, messenger. Box okay which it's, kind of crazy right okay, now just scroll down here guys. I don't. Really touch this, right here and, then as far as the budget you can do a daily, budget so I want to spend five bucks a day or a lifetime budget, just saying hey I only. Want to spend $35. $100 $50 or whatever it is I typically. Just like to do a daily budget okay. And. You can start out at whatever number whatever suits your, budget right now. If. You. Have an audience of like seven hundred thirty thousand, you can start at like a higher number like, you could start technically. You, know let's say 50 or 75 dollars a day I like, to start normally. Like around twenty twenty-five dollars a day if I have like a massive. Massive budget, but, if, you're watching this video you're probably more of a beginner so, if you start around like the five to ten dollar range that's probably just, that's perfect, right so. We come in here and, then this is this is something that's that's, cool, like. What I like to do sometimes is when. I start a new ad, campaign I like to give it the, whole entire day so like, right, now I think it's like 6:00 a.m. on a Saturday I I. Just woke up I couldn't sleep it's like I'm just gonna shoot a video so.

I Like, to get the full day, and let it run so, that I can kind of like see the whole day's data it's, so like if it's. If. It's right here so we say I like, to start like maybe on a Monday, okay, and then we'll say look we'll start at 8:00 a.m.. Okay. And then since we're a daily budget well you can't have a. Start. End date and then, still a daily budget or you could say hey run my ad set continuously, but. I like to kind of like have, a start, date right, and so. All. That switched up on me so we come over here. 8:00. A.m.. Cuz, then so if that's Monday at 8:00 a.m. on Tuesday. When I like kind of gets you my ads and stuff around like 8 or 9 a.m. I can. See a full day's worth now really, quick quick tip if you, guys are only spending $10. A day I would, give it probably three to four to five days before, you go through and evaluate whether. Your, campaign, is work, not because, sometimes it takes a little bit of time for, Facebook. To go optimize, it and find the right people and the. More data they have the better they'll be able to optimize, it for you okay so. Despite. Popular belief Facebook. Actually wants you to succeed because if you succeed you spend more money with them and it's. Great for everyone right but at, the same time you got to have a good ad that that really is fitting, with your target demographic which, we'll talk about ads here in a second, okay. So, that's. Kind of like what I like to do so if, it started on Monday from 8:00 at, 8:00 a.m. I could check it maybe that next Tuesday just kind of get a quick glimpse of what it's looking like but if I'm only spend $10 a day but you'll wait to like Wednesday or Thursday and really determine if it's, a winning ad or if it's it's not right okay so coming down here link, clicks I typically, don't really mess with any of this and that. Doesn't matter it like doesn't matter what campaign I'm Ronnie I just like leave it just because lots. Of Facebook's basic, stuff. Is kind of like already set to where you. Want to have it okay. So then we'll come over here to the. The, ads section, right and. You. Need a business, page whether. It's your personal and your business one or whatever you, need a business, page in order to run, ads you can't run it from your personal profile, okay, now, it's. Nice because it's super easy to go through and create your, your own Facebook, page free. Easy, takes like two seconds all, right then. If you're also advertised, on Instagram you can connect your Instagram, account right here right. Now the cool thing is is if you haven't existed like let's say you made a post on your Facebook, page and. And. You want to use that you can just click on use existing post and that, you can go through and select one, of your previous post, right here okay. Now if you go through and you're creating, a new, ad inside, a Facebook Ads manager this. Is what's called some people call it a blind ad, and. The, reason why it's called a blind ad is. Because this is actually not going to show up on your, Facebook page in the newsfeed right. So there's, the two types you can go make the post on your Facebook page and then, use it as an existing post and use that in your, ad campaign, or if you, inside, here, it actually does not show up and there's. Pros, and cons to both some people don't want it to be like if you're excluding, people from your Facebook page it's only a special offer special, something for people, that don't like you your page yet then, you could do that. Sometimes. It's nice to have it on your Facebook page because. Then you get some free organic, exposure, some likes and comments that you don't have to pay for and it. Looks like those, posts sometimes look a little bit more natural it's.

Not Like a straight, up at because, they're gonna look a little bit different like an ad inside of ads manager you're gonna have like the headline, the, sub headline is gonna like be. Like I mean you're just gonna be like you ask see that you see everyday whereas in, a post on Facebook it's. Not necessarily gonna look as much. Like an ad and she kind of like almost, I guess not trick people but like make them think it's not an ad it is still will say sponsored, at the top but those, are some quick little differences there now. We'll, hit these really quick just because this is a tutorial for beginners, I want to give a full, rundown. Of everything it's, like the carousel. This. Is we'll, just kind of show they've got like the little demos right here this, is where you can go through and, you. Can have multiple little, different images or pictures so like this is kind of nice if you're in e-commerce and you've. Got like different products, that they might be interested in right, of like hey we got this or this or this then, that you could just come down here and change these different ones just. Through here you can add it it could be an image or a video one. Thing I'd like to do in the past with, when, I'm trying, to get more clients is, I'll do a carousel. Ad right like this but. Also have different testimonials, so all like going out four or five testimonials, like hey. This person this happened or this person this happened this person this happened like real estate you could potentially feature multiple. Listings that you have right where I like, to typically just do one listing if I'm a real estate agent, borrowing. My business but that's, an option there you, do a single image ad which I'm sure most of you guys have all seen just. It's just one main, core image the, single video same. Type of thing but it's just a video instead, of an image. Slideshow. I actually have never really used slideshow, but it's like kind of just that. You. Can see like it says create a looping video ad, with, up to ten images okay. And. Then collection. Right here I've never used this as well so I'm not gonna like go speak to it I'm not an expert on it feature, collection, of items that open, into a full-screen mobile experience, okay so that could be cool okay. Let's. Start now I would highly recommend starting, out with a single image or a single video here's. The - I, guess basic. Simplest, wants to do so, let's say single image so. You can go in here upload, an image you. Can see there free stock images or, browse the library all to, see I, don't, even know what images I've got well. She's like the core the, made the popular profile, picture I always, use on everything, oh so, if it looks like this guys, there's. A tool, that's. Called canvas. Yay and It will see if this really quick cuz this is important. Like. This ad right here this, same thing was happening like, this lady's head was getting like cut off cave, just kind of like how my heads getting cut off so, what i did on canva, is you, can go through and they've got all of these. Dimensions. That are already pre-built. For you okay so like facebook. Add a YouTube, thumbnail this is what I use do you make all my YouTube thumbnails. This, is the old Facebook a total dimensions facebook cover Facebook post Instagram, post the college different things so I'll just hit this and. Then what I'll do is I'll upload you. Can just upload the image it makes it really easy to upload okay. And let's, say this is the image right here okay. So now if I go through and I throw it in right here and. We. Can make a little background. Let's. See what the background should be maybe this cool house that's. Probably, not gonna fit that great I. Like. This house is my background actually. Okay. And obviously this is probably. Anyway. You. Guys can see it's pretty easy you, just like drag and drop everything and then. You can kind of like move you around all that stuff and then. You. Could even type text. Okay. So, test. Ad. Will. Change that to be white so they can see it a little bit better to.

Change The font. Okay. We, just maybe throw this up in the corner, and. Do. It also really quick guys, if, you have more, than 20%. Text. In your facebook add image, you're. Gonna get disapproved, okay so I, actually. Typically, like to have as little text, if no text as possible, so, this is actually typically, what I do on at YouTube thumbnail this. Doesn't matter but, on something, like this I like to like maybe have like. Maybe it's like hey and, obviously this is not like what I do for real estate I've got other strategies, and stuff like that but. Let's say if you want to throw an image of you or somebody in there have, a little background image and then, you let your your. Headline, and sub-headline, do the talking, okay which will show you guys here in a second now we can download this and. Upload. It into Facebook. Ads manager well. It's just for this one I'm just gonna browse the library I want to show you guys that really quick. Add. Images. We'll just use something right here that we've already got in place, I. Will. Just use this, it's. A it's a home right okay, so then we'll throw in the URL like let's say for this example we're just doing it to Google obviously you're not you're gonna put in the, URL of your your. Landing, page and and I'll hit another video on that but you don't want to send it to your main website or your blog it. You're. Gonna waste a lot of money you're not going to generate any leads but obviously, it depends on what your goal is right that, campaign objective, up here so. If you just want people to read your blog post then, yeah you could just send them to your blog right but if. You want to generate leads you want to send to a landing page which all, I'll. Have another video on that but that's kind of where we want to go there so, the text right here, the. Facebook's, made this pretty easy guys, you just kind of go through okay what's the website you want to send people to what's. The text, you can say test, text. Copy. Right here this, is just like your main Facebook. Post like what you want to say in there you can make this as long as you want can make it like a long long story you can make it very quick and. What I like to do here just. Is is a tutorial, kind, of for beginners like letting, you know how I like to write my my, eat my copy. Excuse. Me guys so I like to go through first. Thing I like to do is call out my audience, second. Thing I like to do is do something to pique their interest and, to. Give them kind of a call to action and then add some value and then another call to action so like for example. Let's. Say Orlando. Homeowners. Okay. So. That's calling out my audience, okay, so I'm targeting, people in Orlando, and if you're a homeowner, and I can go through back in my interest and say hey I only want people that are homeowners so, you have specific, but then if, you're live, in Orlando, and your homeowner, and you see Orlando, homeowners that's, gonna peak your attention right that's gonna be like oh hey this is for me. You. Could say are you. Looking. To sell, your home, in the, next. Three. To six months, okay. So now that's like weeding out through Orlando homeowners, kay if you're not looking to sell your home you're. Gonna keep scrolling you're done I'm not talking.

To You. Say. Are you looking to sell your home in the next three to six months, and then, and, obviously this I'm just creating this on the fly, you. Could say like. Alright, look like let's say I've got somebody looking to buy a home okay, I have. A. Family. Of three. Looking. To, purchase, a, home in. The. I. Don't know where Lana that well so, we'll just say blank. Area. So like if you were wanting to get like specific, to like a community. You know. Who. Is hoping. To, purchase. Their. Dream. Home within. The, next, few. Months, okay. And. Then we can say like. Full. Details. Click. Here. And. Then we can have a link so we're gonna have the link so if they click on this image right here that's. Going to take them to the the site but, also is. Sometimes, nice add the link inside this copy too because there's a reading it lot, of times people read ads. Or anything online with, their mouse I don't but a lot of times people do and so. If you're they're going through and they're like oh well do you look here it's, just easy to click right and so. You can add like sometimes, it can be as simple and click quick, as that or you can add a little bit more sometimes. I typically, just leave it at that so light-cone, have the audience and then, of those people hey are you looking to sell your home next 36 months we're, weaning it down and then we're adding like it's like a little value add like hey guys get like if you're gonna sell I've already got a family of three looking to purchase a home in this specific, area now obviously you don't want to like make that up you want to be like legit, but. You want to be some value add there to, get them to be like to pique their interest of like okay, what separates. You from all, the other real sage and stuff like why would I want to sell my home with you you know I mean so. Then. For. The headline this is where that google spot is going to be we, can say are you. Yeah. We'll just say are you looking to sell, your home. Okay. And that's gonna pop up right there and, then. We could say hey call to action learn, more we've got several ones right here we'd say no button, I don't want it to look like an, out-of-time, so we're just gonna say hey just, like are you looking to sell your home or, watch. More so this is kind of depends on like what your goal is right a. Lot. Of times I will typically do just, learn more, just. Because like it kind of like it's not something. Of like hey download, now or donate, now or Buy Now or sign, up or something like that that's a little bit you, put a guard up or as learn more it's like most.

People Are fine, learning, a little bit more about something right, okay. So we'll just actually. I didn't click that learn more so leave it at that okay and then I I took, we don't hit this and then, this display, light link you. Can change that if you want I typically just leave it in then a newsfeed link in description, so, we can say test. Copy. Right here that's, gonna pop up down here as your sub headline this, is the mobile view you can see mobile newsfeed, and this, is only gonna show up on your desktop newsfeed, so if we go through and we scroll. And hit this this, is gonna show all the difference, ad placements. That we chose in the ad set level okay so we chose news feeds it's, gonna show this one right here and, this, is another view of it okay. And this is what. Its gonna look like on your desktop newsfeed, so I can see test copy let's, say we, can say Orlando home. Owners. Looking. To sell. In the, next, three. To six months, I usually, do this like a little shortened version of what I'm talking about here okay so. It. Says Earl an emotionally gonna sell in the next three six months. We. Have. A family, looking. To. Buy something. Like that and this is like learn more okay so just like a quick so I'll give them they're scrolling through and they kind of skim, past all this then, they see this are you looking to sell your home line, of home or just looking to sell the next few six months. We. Have a family looking to buy and, they're like oh what's. This all about learn more they go to your, website okay, and, then down here all this URL parameters, that's super, advanced stuff you don't need to mess with that honestly. I. Don't, really miss that even, still and I've, spent a couple thousand dollars a day on Facebook. So. Facebook, pics will leave that leave this I'll leave all that use, hit confirm. Good. To go okay, so some, other little last tidbits, of things, if, we come over here to ads manager, this. Is so, like this is gonna be will, save leave this page, okay. So, this. Is taking you back to this area you can filter through stuff by lifetime, you want to see everything for the whole lifetime or, you can see how your campaigns just performing, today or, last 7 days lost, times last, 7 days you gotta keep in mind it doesn't, show the day of ok, so that's just gonna show the last seven, full days or, last 14 full days last, times I like to look at it at the last seven days. Okay. And, see what it's like this so you can see I'm not running any ads and, then you kind of mix it up and say like okay I want to see it by. Performance. Or delivery. So, delivery would be like how many people are being reached thrive or engagement. How many like reactions. Comments, shares links, like, all the different information there so you can kind of like go. Through and scroll through what by what you want to see it and, then you can see here, you. Can see your campaigns, ad sets. And. Ads okay. So, if you want to go through and say hey I want to get I want to nail down on a specific, like let's say this foreclosure, leads this, is only gonna show the ad sets, that are within, that, campaign, and then, if we click on this it's, gonna just dive deeper, so like you got campaign. You clicked on so it says one selected, Adsense, there's only one ad set in this campaign we click on this so. It just dives deeper, now we're at the ad level so, there's just this one ad and. If you're like crap, I want to like see what it looks like I can't remember what it looks like we just hit this it.

Will Hit preview and it's, gonna pop up what this looks like a, so. We kind of see what this looks like if you want to see what it looks like actually in the newsfeed you're gonna hit hey click on this say, Facebook, post with comments and this. Will pop up what this actually looks like so if you wanted to like like it yourself right there you could just throw in a like right there and this. Kind of it switches. Between what profiles, or pages you, have on your account I've got a lot you probably don't have as many as me, okay. So those. Are some different things and then also up, here this hamburger menu you, get all tools this. Goes and tot kind of takes you in different, aspects. Like you can create different custom audience so, like I've, got a video on this actually where you can upload your all. Of your contacts, into Facebook, you, know Maps their name phone and email with the name phone email but they have a file with Facebook, which is kind of cool, Facebook, pixels which I've got a video on that'll out of here as well on. Tracking. So. That's kind of cool so if you guys all add these videos like if you guys click in that top section where, there's like the little circle, with the eye I'll. Have some of those different videos here so you guys can kind of explore, some more of these different things and. Then this is where you can go set up like the billing and all at them like. The admin. Type stuff and so, anyway I'm not gonna hit all these things this is just quick obviously. It's a little bit longer tutorial. But. Anyway if you guys want to learn something specific, there's something that I didn't cover in today's video I hope I covered. A fair amount but. If there's something that I didn't, cover today make, sure you guys leave a comment, down below also, if this was helpful go. Ahead and hit hit like and let me know I, I want, to bring, you guys and help you guys up as much as possible and, if you guys are not subscribed, to channel make, sure you subscribe I, try, to launch a new video every single day I do, my best with that but I launched, new videos, weekly. For, sure on how to generate more leads make more money and grow your business whether, you, know your real, estate agent mortgage, broker if you're creating your marketing agency or you want to start already you're an entrepreneur, like it doesn't matter what business you're in, but.

I Will go through and show you how to go through and grow things with Facebook, with social media and how, to go through and grow your business so anyway, guys thanks so much for watching today and hope, you guys all have an amazing day.

2018-01-17 12:18

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If you want a more in-depth run through of Facebook ads going into more detail you can get my Facebook Ads mini course 100% Free here:

Great content as usual! YES! please on the indepth FB Lead Ads training!!!

Appreciate it! Will put that in the plans for this upcoming week for you

Thanks for doing this video. Been needing a full run through for a while now

Glad you liked it! Hope it was helpful

lead generation how to video, please.

whats up bro. taking notes on your free advice. thanks. Respect.

Have you checked out this video on the Lead Form?

Appreciate it! Hope it's helpful

Very nice no BS video. very refreshing after all the stuff I have watched.

Glad it was helpful! Quick run through, but if there are specifics you'd like me to dive into just comment below and I can dive deeper :)

Have you been able to check out this new video?

Your Voice Reminds Me Of Russelle Brunson's. Nice Content bro the Newest Updated Facebook Ad Campaign Video.

Haha thanks Lamar! Russell's been one of my mentors so maybe picked up a bit from him

Hi Jason. Thank you once again for another great tutorial. Spent 1 & 1/2 hours on it taking invaluable notes that I will follow to start first campaign. Subbed & really looking forward to viewing more vids. One very quick question if I may. In the Ad Sets section 'Links' Website URL, you say to ad a landing page URL and not your website. If you don't have a landing page is it best to leave this blank? Again, very many thanks.

Hey David - thanks for the kind words. No you won't want to leave that blank as that is why you are running the ad, to get people to whatever URL you put there. So first step I'd do is create a landing page, and then go from there. If you're unsure on how to create a landing page, you can jump in and use our software and get started with a free 14-day trial here: All the best

Thank you.very useful vide.Looking for more

Glad it was helpful! Check out my channel for more tips and tricks on FB ads. Here is a FB ads mini course I put together you can review more content:

Yes, Jason, would appreciate a Lead Generation tutorial. Thank you!

need help with acceptable links.... FB rejected an ad and didn't say why, I messaged them and said it was a link..... I took one out and they still rejected and wouldn't go any further..... What are acceptable links? What would cause them to be rejected?

Are you using a URL shortener like Bitly or Google shortener? that could be the case

would LOVE a lead form walk through video.

Here you are: :)

Hi can you give me some advice on how to get a code for a purchase page?

Yes, specially on the purchase page, seems like it require a code, I’m not able to locate. I’ll take a look at your video. Thank you I appreciate that.

You mean the pixel? Here's a video on that:

Here you go: :)


Please I am vemula subbaiah. I have more debts upon me. please some money help me thanks for you

Jennifer O'Leary it all

Guys I swear I just got free $4531_real money from this_amazing website>>>> Try once.

Ads Manager said...."Not Approved". Where or how do i fix where it needs fixing? Help.

Why does it say "not delivered"? What does it mean? My ad didn't go through?

Hey Jason. I created my ad and went back in to preview it and it didn't give me the option to preview it. I still don't know what it's going to look like. Help! Thank you.

How much would you recommend paying for each click because on auto FB charges me 72 cents per click and it keeps getting more expensive.

It was the pixel. I need a website. Any Recommendation free website link?

I'd go in and catch up on Facebook's Terms of Service and see where you may have gone wrong. Typically is an easy fix, but also depends on your niche. What space are you in?

Must have been something not in lines with Facebook's TOS

Hey Beth - May have been a minor FB ads manager glitch. That happens from time to time to me. Try refreshing and going back in and see if that helps. If not, I'd reach out to FB support because sounds like a technical issue to me

If I use the auto option I could just keep making new ads when it gets too expensive. I'm gonna have to lose money to test out different creative ideas to find out which works best.

I just have it auto bid and make sure it stays in lines with what my goal cost per lead is. I sometimes pay up to $4 per click, but I know my landing page converts at 47% and that I can still back out on my money so I'm ok with it

Great info Jason

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Question, Why send prospects to a landing page vs. website? What's the difference between the two? does one collect contact info?

Thanks for watching Albert!

Hey Joan - Yes a landing page grabs contact info and will convert roughly 15-25% of visitors into leads (name, phone, email) whereas a typical website will convert less than 1% of visitors into leads

Thanks! I'll be checking this video out! I've been watching your videos this afternoon! Great tips and advice-- Love the content- I'll be subscribing!

Great Video Jason. People like you truly make a difference in the world. I had a question for the community on here. Even after a year plus with ad's, I still notice some IG Ads with un-clickable profile usernames. You will just see the photo and it has a call to action button. The IG profile is un-clickable or accessible. I do not want my ads to step up like this, so does anyone have information? I saw the question was posted on FB help section, but not a good answer. Thanks.

Awesome reply. Thank you Jason. Much success to you and also great that you help others.

Hey Rafael - so if the profile image is not clickable on IG it's because that person doesn't have an IG account associated with the ad. When setting up the ad you can click a button that says 'Use FB Page To Promote' or something like that so it just uses the person's FB page name and profile pic so there's nothin really to click on since it doesn't go to an IG page. HOpe that helps Rafael!

I want to make sales for my clothing brand @luxylifestyle_ on IG and is my shopify how do I do that

I'm not a shopify guru, but i'd set up a shopify store and start running FB ads towards it

Great video, this is exactly what I was looking for thanks man.

Glad it helped!

Hi Jason thank you for this awesome information and admire your passion to teach and help :) However, i have question about this budget, When I try to create an ad in my local currency philipines peso i can set it to 150.00 this is eual to 3 USD But when I use an ad acct that uses USD the minimun that i should set is 40.00 $ per day I can't afford since im still testing and learning I don't know what's the problem everytime i try same problem.. I don't even tick on targetting settings I straight up to budget but gives me this issue.. Please need

You should be able to lessen the daily budget. I've set budgets at just $1/day. Is it not giving you that option?

Lead Generation tutorial

Hi Jason really appreciate your reply yes i was not able to have the option i ask fb help but no one replies :(

this is gold

I'm a beginner and I'm having trouble setting up my facebook manager and understanding how 2 go from manager 2 facebook I can use the audience insights tool..

I learn a lot thank you. I'm a little slow with grasping, you give a lots of information and speak very fast. I would be grateful to shorter and a bit slower lessons. Of course you can't please everyone, I just wish you know some people like me who watching your videos but can't keep up. :) obviously you have a lots of knowledge. And I appreciate you.

Here you go:

@sensei grant couldn't agree more....fed up of seeing all the ones where they talk about all the success but then its all about their secrect 'program'

awesome for a noob like me thx a ton....It would be nice if you could dwell a little but more on each item/field in the Ads manager, I know its time consuming to do this but much appreciated. Cheers

Here's a full run down of the ads manager:

I like your video. But I do not have a physical product, but just an app. So what shall I do?

Will do my best to make that happen

So u advertise your real estate biz via app?

My app is to help Realtors. I market with fb ads and send them to a live training and sell my app

I know FB ads has policies and I plan on following them, but I keep hearing about people getting their ads account banned. How do you prevent this and what do you do if it happens? Can you start over? I can't find any detailed videos explaining both of these things. This is great by the way.

Thanks! So certain industries are high risk. I've never had it banned, but i've had several friends that have. There are ways to get it unbanned but it's not easy. High risk ad topics: make money online, crypto, and others but those are the 2 that come to mind right now

Jason I was looking for an advertising advise

I don't have a physical product either. I have an app as well

Thanks. I'm sticking with real estate at the moment. I was just double checking so It doesn't happen unintentionally.

great vid! question,,, when i click on Call to Action, i don't see the Shop Now button. What am i doing wrong??

still confuse on the difference of current city only and cities with radius

Incredibly helpful! Thanks so much. I'm new to social media and coordinating for an insurance agency having it's grand opening soon. What would you say is a good amount of time before the opening to start a campaign? I've read anywhere from 7-21 days. Seems a HUGE gap there. Don't mind spending the $$ if it means better results but I don't want to waste it either. Thanks again. REALLY picking up a lot of solid info.

Thank you. That was exactly what I needed to create my first FB ad. I was very nervous before because I didn't have a clue what to do, but your directions and explanations were clear. Thank you!

Jason in one of your videos you say that we need to create multiple ad accounts that are clones. Do you have a video for that? Thanks a lot

What did you used to cut out your profile?

Thank you Jason! excited to apply this soon :) & probably will view this all over again to follow through exactly :)

Ya all depends on goals and budget. I'd start out as much as 21 days if you have the budget (or even more), but if you have a smaller budget I'd stick to the 7 day range

current city is just that city i.e. Dallas. whereas with a radius could grab some people in surrounding cities around Dallas as well

AWESOME. Thanks. Launched my first ad campaign ever and it was SO much easier than I thought. Now all we need are some results. Fine tuning the audience made it quite specific, so we'll see. Not quite sure how to "sell" insurance or get clients though. I mean, exposure is great but clients would be as well. Learning the curves 0_0!

Grab my FREE Facebook Ads mini course here:

Profile pic? I used photoshop

Nice overview Jason! As for more info... if I have a targeted product (a book in my case), how would I channel the audience toward landing page, through to a purchase page?

Jason, thanks very much for the video. Concisely presented and easy to follow. However, I having trouble at the last click "confirm" my ad will not get created as it is telling me that 1 error has been found. Unfortunately, there is not any indication on the page as to what the error may be - any ideas?

I was hoping I could skip creating a facebook business page and just focus on facebook ads. I don't want to have to create new content all the time for a facebook page. Is there any way around all that work?

Can you wave your hands any more? Really irritating.

Hi, I can't find your ads mini course in these link

Create your online store with Shopify Start your free 30-day trial today✅ Link:

Want lead generation

Probably Jim. I'll try to more next time

Here you go:

Thanks Man! SUBBED!

Dude! You are doing a great job!

Appreciate it! :)

Appreciate it! Glad it was helpful

Should i buy this store?

I heard that Facebook Ads could potentially ban your account if you make an ads account for a Facebook business page that hasn’t existed long. I just got a client that doesn’t have a Facebook business page and wants me to run ads for him. I was just curious.

Thanks Jason, very helpful video. just quick question; the business page which in your case is "Jason Wardrop", Could you tell me from where should I create please, I am just being careful here because I am trying not to get my account flagged by facebook. Should I use my business email to create it? Is it through to create it? thanks a million

This video was amazing. I only wish I knew how you made that image of you cut out - transparent background so you could play around with the different backgrounds in Canva. Did you use one of those complicated photo programs such as Adobe InDesign or something? Just an A+ video all around and when I arrive at that part where I begin referencing new clients to a Facebook Ad Gee, I will be pointing to your videos! (don't forget to let me in on how you created that image :-)

I'm only 8 minutes in and I have to say you're a God send. I have watched so many frustrating and outdated videos on this topic and finally found you. Thank you for finding the logic in describing the specific, most basic elements of the options in the Ads Manager. It has cost me many "crazy making" hours, which drastically reduces my time to create content and product; did I mention the draining of energy and enthusiasm? I am locking you in! This video is awesome and just what I needed. I have been working the Facebook platform for over a year, but I am so busy with content creation and other aspects of my creative goals that I come back into the Ads Manager forgetting everything I learned. - especially where to begin, what it all means, and how to organize my efforts within the interface - sheesh. You have a new subscriber, and a possibly a client in me. Michelle - Thank you Jason.

Trump sucks

suprb.. quility and amazing video first seen on youtube. i Liked your video and shared with all my friends and famillys.

Thanks so much! :) I use Adobe Photoshop to cut out the image to have the transparent bg

Glad to hear it Michelle! Thanks for watching! :)

That's more if the ads are walking the line with their terms of service. if not, then you should be good to go

very informative thank you

Thanks for watching!


Thanks Jason. I've been busy all week. I am setting time aside to watch the links you referred me to and the one in my messenger. I'll be in touch!

Thanks for all your help man. Your videos are great.

Thanks Jason very helpful video just about to launch my first campaign based around your advice fingers crossed :-)

Best of luck!


Thanks for share , loving your Tutorials

Hey Jason, I am going to run a FB ad for my haulage business to get some customers. Would it be a conversion ad?

You are great thanks. I have a startup haulage business so I will be watching all your videos. Linda

Awesome! Thanks for watching Linda! :)

depends on what your goal is.. if you want to get leads, then yes. like's and comments 'engagement'

thankyou bro, it really help me a lot :)

Thanks Jason for sharing this walk through it was very helpful. The ads that interrupt your video make the video long though and I was having difficulty wanting to finish the video.

Hi Jason, where do I find THIS campaign home page? by the looks of it, it's not a facebook page??

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