How to Grow Your Brand as an Artist w/ Gary Paintin
Gary. Paintin was shown to me by my, little brother Joseph, was a DJ Gary is an artist a graphic designer, who's, worked, with getter and he's known for doing these hoodies, which we'll show right here that, are hand drawn every, single one of them is custom-made and he sells them using his Instagram so I wanted to have him on the podcast to talk about how. He grows. His brand we, also talked a lot about how to get, art into, coffee shops how, to throw. Art. Shows how, to develop, as an artist some of his inspirations, very. Interesting stuff here, it is my interview with Gary paintin on the Alex Burman podcast, by the way if you want these before they go live on YouTube you wanna Murli go, to Spotify go, to iTunes, search alex berman podcast, you can hear all of these but for, the youtubers, here, it is my interview in full with, artist gary painted gary paintin is an artist and graphic designer based out of Northern California, his artwork has a unique style utilizing, heavy lines and minimalism, he's done branding work with bleep, blue base get ur trippy, burger just, name a few welcome, to the podcast Gary thanks, for having me represent. My little brother Joseph, is a DJ, and he was just showing me your art like, a couple weeks ago on Instagram I was just blown away by what you what, you're doing awesome thank, you man I was I was wondering how you might have come across me that's cool, yeah, um, how. Did you how. Did you develop your art style or like where did this look, come from cuz it's see it seems like you're doing what a lot of artists try to do which is like all of your stuff it's clear that it comes from the same artist well thanks man um I grew, up in, the, Bay Area San Francisco Bay Area and there's. Like thriving. Art. Scene and. There's. Lots, of hard on the street to look at and. There's. A lot of like kind of character, based. Graffiti. Artists in the Bay Area and a. Couple. Of them that I'd like to name off as my influences. Would be gaps. Graffiti. Against the system, raus, terms. Dead. Eyes, safety. First it's, like a a, lot. Of street artists from the Bay kind, of influenced. My style and. Like. To say what idea is kind of a mash. Up of my, own brain and staring. At a lot of art, for. The last 10 years or so yeah. I've. Been doing this forever. The. Whole. Like 5id.
Aesthetic. Or motif, has. Really. Planted. Itself within me in the last couple years through, working with my, buddy bleep loop. He. I was I was doing that art style and we. Were working on art for his music a little bit and one, day he was like hey I want. To use this and. I. Drew, up a bunch of them for him and it stuck and. Been, doing it ever since that's, amazing, so what. So how did that come about actually. The thing I want to ask so look your Instagram you've, got a bunch of tattoo designs too is that is, it super trippy like when people have their heavier, art on their arms. Completely. Wild, I. Love. It ai ai. Whenever somebody asked me hey can, I get can, I get this tattooed, my, answer. Is almost. Always yes, I really. Do I draw. Tattoos to people most of most, of the tattoos, a family Instagram, are bleep. Bloop art, so, he hadn't either. Bass. Music artist and. We've. Been friends for a very long time and, he's. Got quite the cult following, and I've kind of been able to become. A part of that and, brands. The visual, side of it and. So. You know those, are kind of my fans, or friends now as well yeah, I think my little brother found you through get her to so it's like you're really getting around, in that scene, nice. Yeah. Much love for that deity, given, me a lot of great opportunities over, the last couple years how, do you approach your career I'm really sitting this because you're a full-time artist right I yeah. Yeah, I am a full-time artist upon his work I'm doing it so. How do you I guess. How do you approach that like how are you getting by minimally. Someone. I really look up to you wrote an, article a couple years ago. Emphasizing. The importance, of keeping. A low overhead. Financially. In your life in order to pursue your dreams to, the fullest you know like don't. Take on a car payment if you want to have a lot of time to do your. Art because. It's. Gonna get in the way you know don't take on more. Rent than you can afford if you don't want to be. Working a you know serving, job to handle it or something so I try, and keep other elements, of my life. That's. Cost efficient, as possible, in. Order to be. Able to really just spend my time doing my art. It's. Been working out better and better to be honest and I find that as no. More money, comes into my life more money gets spent but. I really. Just try and keep, everything. Else focused. On me, being able to do my art as many hours a day as possible I used. To work before, I was doing this full-time I was, teaching. Or like facilitating. An after-school arts, program, here in Northern California and. It. Was really, great because I got to do art all day and work, with teenagers doing art, but. The. Money. Wasn't necessarily, there and doing. Graphic design jobs, I'd, equated, to, more. About, I don't, I don't really like to found some money centric, but you know asked me how how, do I go about kind of surviving, doing. It and money. The big part of it you know yeah. And then I, think one of the most impressive things are what stood out the most to. Me was the cuz, I'm in clothing design too so the hoodie the, way that you were designing, these custom hoodies and the way that you're selling them where it's basically like you'll.
Do Well. Like twelve hoodies and then each one is in a specific size like the whole the whole way you're approaching that clothing. Sales I think is very unique Thank, You Man um, I've, been for a long time kind, of trying to develop a clothing. Brand the. More, traditional, way of doing all this training and. Kind. Of the, lifestyle, brand. Format of like you know it's more than a brand it's a lifestyle and like that's, cool screen, printing school I love it but. It's. A big commitment, so, for me to be able to just have, what's in my mind and pick, up a paint, pen and put, it on whatever color hoodie I want it's, a lot lower risk than, connecting. With a screen printer or screaming, myself and burning the screens buying the ink you. Know finding an oven to dry them in it. Kind of eliminated, that whole process and allowed. Me to get. One. Off hand done art of mine out to people, it's. Been, awesome. The the reception, that hoody they've gotten and I'm. Gonna ride, it out for a while cuz it's it's going well and people are people are liking it and, I'm. Liking that what. More could really ask for you man yeah. Where. Does that or. Most of the sales to Instagram are you in stores or anything or like that, kind of look like the. Feel they're all happening online I. Before. I was really doing this it's like a graphic, design thing I was doing a lot of art shows locally. And, infinitive. Go and stuff and I. Don't, have too much luck, selling. Paintings. To be honest with you. Not. To say I don't feel painting, but. The. Clothes anything it's. It's just more accessible to people it's more affordable and. Most. Of my my. Fan base is everywhere, like across America, Canada the, furthest or my scent was like Australia. I sent another one to the Netherlands, they're like people. Are people are getting. Eyes on it from all over the world and I'm. Really big, on the fact that like storefronts. Are kind of. Kind. Of a thing of the past like it's great to, have sources. I love it but it's. A big, cost to take on you know or like if. I'm doing it through my website I'm, not paying I'm not doing consignment, to anybody, I'm just able to like make the, direct sales. And so. Yeah. I utilize, the internet not choice for that how. Do you know how many hoodies, to, make or like what goes into that, okay uh yeah. Are you budgeting every month or you're doing a certain amount or like what is that kind of business model look like how. Do I know how many think there is a saturation point I'd rather not get into the numbers but I did find that uh if. You over if you fled the market with something people are gonna stop buying I, mean, I really, I don't, do much advertising, per. Se I don't promote, things through, like online, promotion, tactics, you I kinda just post. Pictures a lot using, Instagram story is in a big way to promote sorry. I got kind of far away from the question do you remember what it was yeah. I, it's, like supply like how do you figure out how many hoodies to produce it once like how did that yeah, I mean half answered it which is there there is a saturation point so like how did you find out what that was whether it was there any experimentation. Like how did you kind of build this up well. I. Found. It by kind of hitting it coming, a little bit over and. Just. Notice the fail slowing down it's like all right Panda time. To reevaluate this, and kind. Of every every time I do or at least now I'm trying to like step. It up I don't I don't want to be giving people the same thing over and over I want to be giving. Them something new I want to be giving. Them something exciting, because that that can create the, turn customers for me or blow and. Kind. Of build relationships, of like what she's gonna do next so I'm trying to do that as. Much as possible like my, next thing I want to do is actually start treating, hoodie, each like a canvas and, actually. Painting, on them and that I'm just drawing on them less. Than functional. For. Wearing purposes, but it's very like. It's. A cool concept for me I like to paint I like to draw the hide either are taken off so I've, actually been working on another run. Of them that are, better, painted, all the way on the can and I've, been kind of. Utilizing. This like Versace, Medusa, which is one of my favorite like modern, images. And. Then doing my twist on it and people, are loving that and I have another thing on the way that it's, a secret black. Works like, base. Image, will be, yeah. Of. These, hoodies stoical. From a production point of view so let's say you're releasing ten hoodies how. Many are you throwing out of those ten or like how much is like if. They're waste involved is everything I'm.
Saying Like let's, say you deliver ten is. Every, drawing a winner or like how are you deciding what to release and what not to release, I've. Been talking. For a very long time I, they're pretty good like comfort, with it and one. Thing I found is the more that I do art the. Music. Gap and the, less I'm worried about making something perfect, and the, more I'm able to just kind of convey, like a rhythmic, style. That I like, to think flows out of me pretty freely. I, don't. I to. Be honest with you I don't, have any like duds that came out of it I have one that I hadn't finished because I got in a little over my head with it, but. Now, they're pretty much like just, just. Hitting man like they pretty much just come out of me like the, images, I draw, a constant, that's. The Chris thing so like what is that, I guess. That confidence comes from drawing a lot like he said I'm wondering from a mindset point of view like do you ever hate your own work um. I. Wouldn't. Say I hate it I sometime, to worry about getting tea mixed in like I'm working in a small, okay. Like, small, I I, found, success working in like mediums, branding, EDM artists and kind of working off of that and I really. Don't. Want that to be, my. Only thing, like, I really. Want my my art and my reads to be wider than that so I really. Try and like expand. Beyond that and I do other things besides like my five I characters. And stuff you know that's just so, that's the one that I really put out a lot because people enjoy it and it's, keeping. People that exceeding. That audience in the weave I, have a lot of other art projects, I'm working on but they're not like fully. There. Yet so, for. Now I'm kind of riding that wave and I don't hate it at all actually really love that character, and some very fortunate. That that's the. One that that's kind of taken off because it's something that I already. Really. Enjoy drawing and exploring, further into you let's. See Christine yeah because it does feel like you could, possibly, get boxed in for. Drawing similar, things but, I see like if you if you look at your hoodies or at least if I look at your hoodies I can see it's the same character, but it's like it's every single take is different or at least subtly different yeah. Yeah, definitely, that's. The magic of hand doing them to you it's like, they're. Not gonna be the same even if I want them to be the same you know yeah. How'd. You get involved with so you said you were friends with, some. DJ's how are you getting involved with these, branding clients like how are you finding these DJ's that want to work with you um, I. Just. Kind of my word of mouth and like this very small thing of the base neither community, or the dubstep, electronic, music community, in general. So. I'll. Reach out to people sometimes but usually people reach out to me I. Have. Had a lot of success, branding, this artist named bleep loop a lot of people come to, me wanting like, a similar. Thing and I usually, have, to turn their jobs on because I'm very like. Committed. To, the journey that I'm taking with him and I don't want to jeopardize that, by. Kind. Of diluting.
My Brand he's spreading it out Tina it's in the same screen you know so I'm. Usually excited. When, a. Client. From outside, that Canyon that had seen my art through not, seen a my Instagram, approaches, need to do something off, that beat in top like you hit me up and I was like this, is not really, related to the, theme let's. Do it you know what I mean yeah. I don't % I saw this article a while ago and it was it, was talking about how in the past like the patrones, like the people that used to support artists were big corporations. Or were these people that were hiring, them for business reasons and it's like that's where most of the art comes from from. Corporations. Funding. People yeah, from like corporations, are like random, like patrones, like supporting, the art yeah. Versus. Like artists kind of just painting whatever they want and I think it's so interesting like how you're able to balance I don't. Know it's it's like graphic design almost, it's, your. Um I don't. You're not just painting whatever you want like you have that specific style, you keep going after it yeah, yeah man thank you I I. Really. Have. Never been like a clean. Cut, in, the lines. Graphic. Designer, type of person, I'm more, of like an artist, and I think like, it. Works out well when I'm able to work with companies that want, that rougher. Imperfect. Human. Feel you, know um I. Really. Hope that in the future this. Leads to collaborations. With larger companies. But. All, I'm really trying to do is stay prepared for if that opportunity comes up by, working, work and working all the time for. Sure when you were um when. You were starting out you were saying you're getting a lot of gallery. Shows and stuff like that how did you um how, did you get in in the gallery world uh I, wouldn't, say I'm in the gallery world if you must it's like the coffee shop circuit, to Dianna okay. Kind. Of just like looking. For then like, like I was painting like, crazy so. I. Had, bodies, of work and I would approach. Venues. That that may be able to host that body of work for a month or two you and then, have an opening, party and invite my DJ friend and, make. Make a good time and try and get a hundred if you need people out there that's a successful night you know so. What's that look like like you walking into these coffee shops with your paintings are you showing them on your phone or like what's, that actual process of like Instagram. It's my business card, if, that makes that so. You'd like to walk into these coffee shops talk to the owner like I'm wondering about how you set up those first couple shows um, so. Actually, a a good friend, of mine. Connected. And kind of pushed me into my first one, at. A local, coffee shop, where. I live and, he. Kind of orchestrated. The whole thing and, then. It. Was a successful, enough so and after that I got a, hang, of it and, wanted. To reach out to more. Than user people, and, just. Kind of like show your body of work to whoever's, in charge. Of. The the venue with you know, also. Another, place that I would really like hanging, my art and setting up with a music. Event. Pretty. Much like I would young and just trying to get it in front of as many eyes, as I could and like-minded people, it's. Kind of clicking now I didn't even really think about coffee shops I was thinking about selling paintings through galleries and it's like where, I was thinking so when you're saying hanging it up in coffee shop stuff like that like I I've seen paintings up in coffee shops before like do those did.
Those Sell for you or like what is head uh, you, have your opening, night for the most part as far as sales go like. For. Me like like. I said trying to get a hundred or 200 people out teen event like you're. Gonna somebody's. Gonna want something like, you know if the. Numbers. Game at that point like I look at Instagram the same way like for every thousand, people that follow me one, person might want to you, know connect, and purchase something um. Yeah. So I don't know I kind of look at it like that like a numbers. Then, yeah. Where, do you kind of see yourself going you said you're trying to branch out maybe, do some more stuff outside of music that sort of thing um how, do you kind of see yourself evolving. Well, a booming. Industry in California is very well know is the. Medical. Candidate or the legal cannabis industry, so I've, been kind of a. Thing. Not a little, bit not, not to great success so far but. That's. A big one I I really, like hope. That, my brand can grow strong enough of my voice with my art congressional, enough that I can impress companies, like adidas or. Like I don't, know. Big. Companies like that like I want, to be working in things, I like fashion, music. I. Don't. Know film. Like doing like. Graphics. Like not like CGI, graphics, so much but like you know intro. Credit. Stuff like that um, I'm. Really kind. Of, not. Sure with what's, going right now beyond, that. And, my. Strategy to get wherever that may be just, like be putting in the work not, like just blindly. Putting. In the work but you. Know seeing what comes up see what works for anything what I like to do thing what I don't like to do and following. The road like they did this and out that's. Really interesting about the big brands because there are a lot of I mean, adidas nike, like all these guys even IKEA is doing collabs with all sorts of artists yeah IKEA, did a collab with Virgil habló it's like oh the. Chair with the doorstop, yeah. Dude like so. You know about it yeah, yeah. I, really. I look, up to people like that that are doing, what they want to do and, getting. In front of people and. Strategically. Using. Their voice to. You. Know. Make. A buck and get. Their art in front of like I don't know like think about that Virgil IKEA thing we're talking about probably. Millions, of people buying with like millennial. Collection, or something like I don't. Know I run I run stuff like that to my head and kind. Of like while I'm thinking forward like what, would that mean for me what would what would my alterations, to these things be how would they be different you know and currently. I'm kind of in a state of like I want, to put eyes on everything. Like I just want everything to have eyes on that's. Like one of my stamps, of my brand and I like.
To Look at my. Art it's, like, characters. That I kind of Jesus, hieroglyphs. And. I. Can, speak a lot with like sneakers. Gold chain dudes, with five eyes babes, with, guns that are from space. You. Know dinosaurs, like these, funny characters. That I've come up with like they're. Gonna play a part in my future wherever they occur like they're with I wonder how much of that is pitching these brands so like sending cold emails to adidas or like just basically going out there and like. I guess approaching, these guys directly, yeah. And, I. Was. Listening to your podcast a little bit and it's very interesting and you like. How. You kind. Of pick apart like, brand, in marketing and stuff like that thinking, maybe off, the, record. We could maybe I could pick your brain about a couple things, yeah. For sure I got some ideas for your hoodie pricing, - I think he said bid bid, them up so, basically if it's like a hundred dollars or hoodie every time anyone buys a hoodie the price should go up by like $10 for the rest of them I like that I like that I. Was. I was able to like. That's. Another really cool thing about these hoodie that they're hand done and I don't feel guilty, charging, when I'm charging, I. Really. Like to make things accessible for, people as much as possible and I mean like financially. Accessible to, whoever wants to buy it usually. When I support, artists I like it's through a print or a t-shirt or you. Know not an original. Piece of art because I'm not there yet and I recognize. I respect that most of my audience isn't there yet yeah. For, sure um, how. Much do you think about your your, audience when you're creating your art um. How. Much do I think about my audience I'd like to say a lot um. Like. It's. Kind of like a compass, within, me that's like you. Know it's are people gonna are people gonna be into this no it's not like that's the focus, but I guess I think about my audience because I'm trying to forward. What I'm doing all the time I'm trying to like advance, to, the next thing the next thing and I like to think that. My. My. Audience that's engaged is watching, me grow with this and I try, and make everything not, necessarily better than the last but like build on what, I've been doing every time I do something so I'm thinking, about other people and myself, while I'm doing that that's, cool it um it, reminds me of cubism, a bit - I can. Oh you mentioned a bunch of street artists are there any classical. Artists that you're into at all um. Like. Picasso, the man. I really. Really. Am drawn to Gustav. Klimt Egon, Cielo and the. Time. Period and art period called the Viennese, respect. Set, session they were feeding, from, the fine art schools and kind of writing their own rules for how, to do things and it, was right around the time the camera, came. The play and, the. Documentation. Through art became left. Crucial, because now you could photograph thing and there there was a lot more room to play. Around and, to make art for the sake of art. Before. That, I it's.
Hard To trace like abstract, art like yeah you can trace it way back like I really like to look at like African, maps and stuff like that but. I'm. Very interested in, the period, of like the late 1800s. Early 1900s. When, the. Rules were getting broken and new styles, were getting written. Very. Cool yeah. I'm looking at this now I can do I can definitely see that, the. Viennese secession, stuff all right um Gary where do you want to send people where should people go after listening, to this podcast uh, they. Should go to my instagram at gary painting on instagram, or Gary, painting calm the. Homepage. Of that is, my. Instagram, feed. I've. Kind of funneled everything, into that to. Make. It easy for myself to put out art, awesome. On all four all pot one cool. Thanks for being here yeah thank, you for having me. Thanks. For listening to another episode if. You want more content like this subscribe, to the podcast if, you want more in-depth b2b sales training of course check out the YouTube channel b2b. Sales training, org, and if you need marketing support for your digital agency, experiment, twenty seven helps digital, agencies, grow, their number of leads by building, lead generation systems, that is experiment. Twenty seven calm. There's also notes on all the podcast episodes there and free, sales, forces which we've gotten some very good feedback about you can also check out my social media I'm on, Twitter alex, berman with noe al, x berman, or instagram. Alex, berman one till. The next episode i will, see, you later.