How To Find Your Target Market & Build A Local Targeted Audience | MarieTV Live Call-In Show
Hey. It's marie forleo and you are watching marietv, the, place to be to create a business and life you love this. Is my dear friend Gregory, Patterson and today, we're here to, take your questions, and we're gonna do our very best to help give you some insight, some perspective, that can help you move ahead so let's get started. Hi. Hi, Alma, how are you oh, my. God I'm very, well thank you it's so good to talk to you Selma where are you today I'm. In Pakistan, Oh beautiful. Well we're sending you lots of love from New York City tell, us your question, and we, will do our very best to help you out. Okay. So, here's. My question, Marie, to. What extent do you believe your, environment. Can or should, impact, your success factors. Such as where you live geographically. And what, facilities, you have access to how, convenient, it is to work there etc are, obviously, really important for any business but. What do you do when you find that external factors, are holding you back how, do you either ignore, them or overcome, them without, feeling just utterly hopeless, about things you just simply can't control, really. Really. Good question, I don't think there is anyone right now and I'm raising my hand you can't see me but I am who, hasn't faced this at some point in their life so I want you to know you are not alone one. Of the things that I try and focus on in my own life is. Keeping. My attention on the things that I can. Control, which, is my. Attitude my. Energy, my work ethic my, ability to be honest with myself when things aren't working my. Ability. To really let myself feel what I'm feeling when things are difficult so those emotions, go through me. Here's. The deal as human, beings we can't, just pretend that, our environments, don't impact, us right so we have these things than our brains called mirror neurons that's, just a part of our the. Way that we operate in the world which means that we can detect what's happening, we can detect other people's emotions and they do, hacked us whether, or not we want to realize that same thing with environment. Right. Now we're in New York City where you know we're shooting the show and I. Also spend time a lot of time actually outside, of New York City because I find that my nervous system is able to relax a little bit easier when, I'm around a lot of trees versus, when I'm allowed a. Lot of other people are concrete so I'm saying all that to give context, so, that for, you and for anyone watching it's, inevitable, that our environments, are going, to impact us however, in, your case let me ask you a question sure do. You, have a dream of moving. Whether, it's to a new town a new city or even a new country. Yes. Great. Do. You mind if I ask are you in are you in college, are you adult, stage. No. No so, I'm in my 40s already, and I. Actually have, lived in New York City when, I was around, ten years old and I. Have. A lot of work in the u.s. so I travel frequently to. The US I just, came back from, San Francisco, in Seattle so I have a lot of clients in the US and I do like a lot of traveling, and all of that but, you.
Know Ultimately my, family is here and I do live here and it is hard right now to plan. That move because, there. Are just a lot of limitations, at this point so. I mean there, there there is the dream, is absolutely, there but there are challenges right now okay, great, thank you for sharing, all of that because it helps us all understand. More about your situation how we can help you set up structures, that, you can thrive and that's, really where I would I would tell you to go next so for example since you have travel to a bunch of other places you, have that direct experience of knowing how, you feel, in different parts of the world how, you feel working. In different parts of the world and I would ask you right now where. You are given, the fact that it sounds like you must be there for at least a certain, amount of time what. Are some things that you feel that. When you do them you find yourself more relaxed, or ways. That you set up your environment whether it's in your home your office even, you, know taking a weekend away what are some things that you could do to, support yourself and having as much. Good. Energy as, possible yeah. That's such a great question. I would like to say that I think one of the places I find flow is when. I'm with a, people. Who are just. As ambitious, I wouldn't. Say necessarily like-minded. But we do have but we're on the same wavelength when, I have the same kind of energy conversations. With people and it's exciting and it's fun and even. Though I do need to retreat back to my introverted, space but when I am with, people who inspire. Me I think I just I just you know really like that and really want to open up even more great. So. If you were to be honest between you and you do, you feel like that may be something, that up until this conversation, may not have been as consistent as perhaps you would like it to be oh absolutely. It's. Not that consistent, okay awesome, so, given. What you shared with us my. Suggestion. Would be for, you to step up in your own life and be the leader of creating, those conversations. So maybe it's about you, know once every two weeks you make an invite to, invite folks to a restaurant, or your house or some other meeting Center where you kind of start to gather a little bit of a creative collective where. People have, ambitions. That y'all, feed off each others energy and, so, it's not something that necessarily is, for profit it's just more of something that's for your soul does. That make sense oh yeah, yeah, that that, absolutely, does and I think that can I can ask a follow-up question with, ours of course um with, wood if I wanted to do this on in.
An Online space because, I just find that I, work. Better globally. Yet rather than locally, sure so do you think that you know forming like a mastermind, group or something would, be the way to go ah first. Of all I love, that you're bringing this up because you, know the science, supports, that, people. Being together in person is one of the most nourishing things but I'm always, of the mindset, that all of us are so different and I'll tell you that I have, connections I'll tell you this recently. In my life things have been really. Busy for me and I have some friends that are that, live in New, York but they just live about a half hour away that, we still Skype because, at the end of our work days we're so tired neither, one of us is like oh I can't get on a subway or I can't get up there to. Your point absolutely. I've, found, online. Connections, to be so, incredibly, nourishing. They. Can fill your heart they can give you that sense of energy and, connection, that so many of us are craving these days so if that's the route that you want to go I'd say a hundred percent you know I'll just tell you a little story from. Our b-school program I think one of the greatest benefits of it we have over I think it's 44,000. Graduates so far, people. Make friends and they. Make friends across the globe and they hide Mon zoom calls or Skype calls or telephone, calls or FaceTime, and they wind up connecting and sharing ideas and often they, find people that they would have never found in their geographical, location they, find business. Soul mates and work, lives and work husbands and people that. They can connect with that really, help them take their ideas, and their business to the next level so I would strongly. Encourage, you to form that mastermind, or whatever. Those digital connections could look like for you hmm, okay. That's really awesome I think, one of the other things that I often, think about is how do I overcome how, do I change, challenges. Into advantages, so okay there's a limitation. And all of that yeah but can I you, know have, a different mindset towards. This how can I think about it differently I suppose is what I'm oh yeah, so, here's the thing all of your strengths than your life sama come, from, things, that were difficult initially, I can, guarantee you if you took. Out a journal and started, to write down all the, things that you're really good at now or things that you have found to be strengths, in your own life if you, trace back those threads I can pretty, much guarantee that at least the vast majority of them have come from some, sort of challenge. Or difficulty, or sometimes, even pain, so, that gives you a new frame on how, you look at challenges moving forward because what you know it really is is a growth, opportunity, you. Are going to go stronger by walking straight into this challenge and finding. Out what. You're really made of focusing. On oh what. Is this new trait, or, this new strength, or this new capability, that I'm about to develop and, understanding. That when things are uncomfortable. That. Means you're growing you're in that beautiful, you know how you were mentioned when, I'm in flow right, there's that flow zone if things, are too easy in life we, actually, atrophy, what, we do is we lose our edge when. We're in our comfort, zone too long things, start, to actually wither, away and die now if we push ourselves too, hard in the other direction right so we're not in places, that are really difficult but it's just we've put the difficult leve levels so high that we fall down that's, not good either but finding that sweet spot where, you're uncomfortable, and, you you're willing to stay in that that's, where your strengths come from and that's how I recommend you start to frame these challenges. Coming up, yeah. That's awesome thank, you so much well this is a great question thank, you for us we're excited, for you we're, excited for you to get your group going and we really hope that you keep us posted on how it goes I will. Thank you it's been such an amazing honor to talk with you have been following you for ages and you were my inspiration to, start a YouTube channel and do like weekly content. And. Yeah I mean, I just love everything that you have put out there in the world oh thank. You thank you so much and we'll talk to you again soon Thank. You Marie take care bye bye e. Hello. This is Yolanda, hey Yolanda this is Marie Forleo and you're on the marietv Colin show yeah. Hi, there. Oh. Good, you're here with myself and, Gregory and team for Leo and we are so excited to talk with you today yes. I'm excited to, have this conversation, so, tell, us your question, we'll see if we can share some insight or ideas that can help you move forward, okay.
Great, Well. Basically, as. A, mom and a, recent, graduate in. The urban sustainability, program, here in LA I. Wanted, to find, out how, can i, basically, balance. Being. In business and. Really. Working on social media, generating. Income but, also having, that balance to walk. Away from the school yeah, and you. Know be able to take care of myself and, my family yes. Okay, great question so let. Me ask you this, yeah, what, stage is your business out right now do you have clients, or customers or, tell me about where, you're at yeah. I'm gonna say that's a good question basically, I've, been doing, advocacy. Work for, about eight years now so, I'm. Pretty, established from the standpoint of, having. Clients. And, having followers, on, Facebook. But. I'm not really generating, any income from the social media side, of it it's more just from the consulting. Part but I do a lot of educating. And sharing, stories, online. And I want to be able to turn that into a, more lucrative, effort. Yes, okay, so your. Business model I'm hearing, if, I got this right that the consulting. Is the revenue stream right now and. What. At, least your perspective, is at the moment you want to be able to, somehow. Monetize, the, information, that you share on social did, I get that right yes. Totally. Okay yeah because I show a lot on. You. Know online but. It's more from an educational. Yeah, so. I'm gonna, come in with a perspective that you may or may not like my love but because you asked my question this, question I am going to give you my my answer so I don't, think personally. Social, media is the place to monetize, I think that okay if you, have, profitable. Consulting, clients, that, you, should really. Take a step back see what's working and how you might want to expand, that business so, a couple things that are problematic, for me about social number one you don't own those platforms that, means that you don't own the connection, with those people and I'm sure since, you've been sharing things on Facebook that over time right because you've been doing what you're doing for like eight years you've, noticed that your organic Reach has gone down so, even the people that say oh my goodness I want, to hear from Yolanda they. Hear from Yolanda unless, you Lana's paying for that privilege which, is really a bait and switch that Facebook pulled on everybody, you know near a decade ago and guess. What's what Facebook, also owns in to Graham and that's happening, over there too so, one. Of the things that, I am, a big advocate of, speaking, of advocacy, for like the past two, decades now has, been growing, and maintaining your own optin. Email, list an email. List for a modern day business owner is one. Of the most important, assets that you have besides. You. Meaning, Yolanda, Yolanda's, ideas, Yolanda's, heart you'll Londos desire to make a difference besides you as a human being in, modern, times your email list is the single most valuable asset you have so. Long term strategy, I want, to see you building, that up we, talk about all this I don't know if you're familiar I have a program that's called b-school, it's online business, school for momma yeah I was very familiar yes. We need to get your butt in there woman the next time yeah. Because I have five years ago, actually yeah, so we were you. Put, money in a piggy bank or see what happens when next time comes out because it's. A great, great education. And I can hear that in your voice, how committed. You are to the. Work that you do and do, I need to do is just have that business structure, underneath you so, okay that, the profits, come in but they're not gonna come in from social it's really not the place that I think you should be spending your time so to get to your real question right which, is like oh I, don't want to be spending all this time looking, at this damn screen when, I'm a mom and I, want to actually just make change in the world and not just be screen sucking all day so, yeah yeah this is your opportunity not, to do that I think what is really going to serve you when it comes to increasing your income is actually taking, a step back looking at, your revenue streams realizing, where is the money coming from what, am i doing right in that Lane and how can I do more of that how can I find more of those consulting, clients, or at a higher, rate.
Where, Can I make more impact in that, sense in terms, of social girl, if you want to use it for fun that's, fine but. Frankly I think it's a waste of your time yeah. Yeah, I hear you I hear you well I think that really answers my question, from the standpoint of I don't, have to and I really shouldn't be spending too much time on, the social, that's right part of it but I can. We just, you, know say a word here there yes, you can you know yeah. Basically. Yeah. If I want to right that's the other thing and, then but to work on my, email. List which, I do have you, know thousands. Of. Where. I can go hundreds, by close to thousands, of followers and, then. Also look at it from a standpoint of, business, structure that's right that's, right be cool, yes. Yes, and all today I, just I want, to give you that mindset because again you're intelligent you're driven you're motivated, you have tons of heart I think, people, spend way, too much time on social like from a business perspective it, doesn't give them the return but, I'm also concerned with people's humanity, there, ain't nobody I know that, spend significant, time of social where they walk away from their phone go and like wow I feel so great about myself I'm doing so, well it's. A comparison, machine. You, just go on that thing and you walk away feeling like that's. S right. - yeah. Wow, yeah, yeah. Yeah you can - exactly, yeah that's, right something like that happening, yeah you want that good energy to go towards, your advocacy, you want that good energy to go towards your revenue. Generating, consulting, clients, you want that good energy to go towards your child and towards this beautiful life that you're living not, that tiny green yeah, yes, yes all right exactly, okay, all right thank you so much Marie on your awesome. Work that you're doing thank, you thank you and keep us posted on how it goes we love you I will okay, bye bye hi. Hello. Hello. It's. Marie and, Gregory's here welcome to the ray TV college show hi. Marie hello. Sake.
Greetings From the UK great. We are so happy, to talk with you so tell, us your question and we will do our very best to give you some insight and guidance, okay. So I, am, a rollerblading. An inline skating instructor and, I'm, a recognized. Global expert, in my field with, nearly 20 years of experience I've. Made a bunch of video training courses, over the last few years and, I'm the first person to offer online training. In my industry, which. Is great right no competition. However, I'm having, difficulty, breaking through the you, know why should I buy when there's free stuff on YouTube complained. So, my paid, video products are like, a universe, away from YouTube freebies, even, my own tutorials, on my own YouTube channel so, my question is how do i single-handedly. Educate, my market, I'm now, offering free trials. Of all my professional courses. Would. You agree with this strategy and what else would you add ok, so, a couple things I got a lot to talk about with this one this is really really fun so. Your, market, is not everyone. That, wants, to learn inline, skating, and your market is especially, not people who only want to learn inline, skating, from, free tutorials. Who. I think, your market might be and and you can certainly disagree or make an adjustment here, is your. Market, is the person who don't have time to, scour through all those free things wondering. About is this the right way to learn inline skating you know what level am I at I think, that you should focus your marketing on people that want to learn inline, skating, with a dedicated. Professional and. Want to either speed, up their learning, curve or learn. Particular, tricks. Or certain things to do in a very condensed, time because, here's the thing people. Don't buy information they. Buy results. Right. The deal so you have, to get really good at understanding who. Exactly, you're talking, to and more. Importantly what. Are the results that they're trying to get because, we're, living in an age where, tons of information is free I mean I'll take myself as an example so, when it comes to online business, information. Or marketing. Information or, anything about growing an email list or a blog or creating free content I mean you, can just go online and you can google and you will find tons and tons and tons of videos some of them are my own about. How to do this for free yet we. Have a program called b-school online business goal for modern entrepreneurs we've had over, 44,000. People pay. To. Go through that program mm-hmm. So when. People, are committed. To, getting a particular result they, are happy. To invest in someone, who can, not only cut, through all the clutter right and tell you hey there's, a million, things you could pay attention, to if you're going for all the free stuff but all you really need are these four if you really want the results, I'd, raise my hand and pay for that every, single day of the week then. We think about sequencing. Right so, if you think about I could tell you all the digits to my phone number but if you didn't have them in the right order you would never be able to call me it doesn't work if you know the sequence I'm sure, there are similar, analogies, with learning, inline skating right you can't just start off trying some real advanced, trick cuz you're gonna fall on your face and probably break your nose, absolutely.
Is. The right sequence so, part of your job as a marketer my friend is you, have to start to be able to articulate. Why. Signing. Up for one of your courses is actually. Gonna get people the result that they want much. Faster, much, safer. And in. A way that they can really pay attention so. Know. That. No matter who you are and I'm saying this to you because we're talking to you right now but I'm also speaking to everyone else who's watching who has also had this question like why would anyone buy my information, if there's, all this stuff out there for free and you, have to know this there's always a portion, of the market and they're great customers, who, even though there's the free stuff there's, something about you as a teacher that resonates, and they, want to invest in a deeper, better. More. Entrenched. Experience. That they can count on I do, think, that there is some skepticism at least I've had it when going through free, information, online I don't, know if I could trust this person I have no one to ask questions, of I don't know how old this video is I don't know their results, but when I take, the time to. Investigate, a paid program whatever, it is I get, to learn more about that teacher I get to learn more about who they are nine, times out of ten I can like write, someone in support and get a question answered so, there are a million reasons why people will be happy to pay for something for you but, your job as a marketer is to do, a better job of understanding who. Exactly, your market is when. The problems, they want solved are and then, becoming, the best marketer. You possibly, can be in marketing, your ass off to get them in, mm-hmm. Great fantastic. Can. I ask a follow on sure, so. One of the you. Know I've watched. Enough of your your. Material, and many other people's to know that you, know nessing, or knowing, very specifically, who, you're you know who your ideal, customer. Is is, super important, because I don't have any competition and, because in my real day. Job of teaching skating, I teach. All levels I, teach complete beginners I teach intermediate, to teach advanced, I teach instructors, you know so I teach the whole range and, my, video courses, are also the whole range I have classes for beginners classes, for intermediates classes for advanced so, you, know there's a whole sequencing, of my products, if one was gonna go, through those stages but. It's. Quite hard I'm finding it hard to market to. Multiple. Yeah. Clients. Shorts of a yeah you got a pick one to, start with and the other thing too I just want to give you another perspective you, do have competition the competition is free yes. So, just, because there might not be a ton of other online skating. Instructors out there first of all that's not gonna last for long second, of all free. Is, your competition because you even send it yourself it's like well why is somebody gonna want to pay for this that is your competition I would, encourage you to look. At which. Segment, of the market whether it's beginners intermediate, advanced or whether there's another category that I don't know about, which. Is the one that you feel that you can help the most and or is the most motivated. To solve their, problem. And whether it's about learning the beginning of the online skating or its people that are they have the money and they're like god I want to learn these fifteen tricks and again I don't want to break my ass while I do it I want, to sign up for this course with Asha so, hmm, that's gonna be about you choosing, one it may or may not work but what I know is that when people try and focus on too many things at once they get nowhere, yes, mm-hmm. Okay. That's super important, that's super useful and offering. Free trials, of my, actual, work do you think this is a good idea as, a way I'm trying to show people that this is you know look at the difference this is what you would get on.
A Paid course yes, to everyone. Here's, the thing, let me just I'm opening up your site, right. Now in my computer I know that you can't see me but I, think. Generally. Speaking free, trials, like it's, all about context, right so whether or not someone should offer a free trial sometimes the answer is yes to that question sometimes, the answer is no but it's also less, about the free trial and it's more about well what's the promise what's. Everything surrounding it, one, of the challenges, I think that's happening, for you my love is that, your focus too much on tactics, up top and you, haven't gone deep enough into. The empathy, and understanding of, your ideal customers, you, don't know the pain points enough yet you don't know actually, what they want and if, you do you're not doing a good job communicating it, because, some of the results, that I've seen on your, pages just, like wow I really learned something I look you know OSH is a great teacher it's more about some. Of it is about you rather, than about oh my gosh you, know I took this course and within three days I had these three tricks down and before that it took me ten years to learn even how to get one skate in front of the other mm-hmm. You, you're not a b-school or are you, know. You, should be I'm, just gonna tell you straight up I think that what, you have is amazing, whether. You learn from me or you learn from somewhere else some from someone else you got to learn there's a whole depth, to marketing, that sits underneath the tactics, that I feel is gonna help your business explode, again I'm biased, to my own because, it's real good and I've seen the results I help people create but, you may not want to do b-school and that's totally fine but you've got to find a place where you can entrench, yourself, in the, emotional, aspect, of marketing because that's what's gonna turn everything around for you okay. I very. Much like to be a b-school there well we thank, you so much you're so welcome and hey what you teach is awesome, I want to tell you every, time that I see people doing inline, skating and I've, seen it Greg is right next to me and we're both like shaking our heads because seeing, people do inline skating with, their headphones on or headphones off and they're kind of dancing, and moving around it is so inspiring.
What, You do is so so cool and I'm so happy that you teach people how to do it and be badasses well. It's the funnest thing in the world literally, and I always always. Say tell, people that although I'm selling, technique, I'm actually selling, that feeling, that we all have when we're on skates as long as you're not terrified and faced, out I'm telling you girls they're having. A fantastic time yeah what. You just mentioned is actually a bigger piece of your marketing that I don't know if I really see in, your marketing right now like, the people that want that feeling, of freedom, and, badassness. Like. There's a whole lot of magic that could happen. Again. There's a lot possible, here you're doing a great job I just think that there's a whole level of depth that you can bring to, your, testimonials. To your level of focus to your level of empathy that's gonna take it to the whole next level, okay. Fantastic well, Maria I'm about to embark on a world, tour which, leaves. In a few days I will, be on the road for eight months and I finish up in New York in June so you. Might just be seeing me in Central Park in June, all. Right we look forward to that good luck on your tour and thank you so much for sharing your story with us it's fantastic, thank, you so much Marie have a great day bye darling buh-bye. Okay. Forgot, to say something because I got so excited this, is for ahsha and for anyone else if you're wondering why would people buy, your stuff, when. They can just learn it online for free you have to Google search my, name Marie, Forleo and what, if people can learn everything I teach for free we actually did an entire marietv. Episode on, this we're gonna put it somewhere around here, watch, that episode it, is damn good, Greg. What, do you think of those love. Them love, them love them did you have a favorite question, or they were insight, on your note yeah my notes Yolanda. Like Yolanda really brought me through it and Selma. I loved her little creative collective, and also, like where to go to find your flow like something resonate, I'm like I don't have a place to go to find my damn flow yeah like I got to find a flow group any, flow grippers out there oh.
Yeah. And, with that we're, gonna wrap up today's episode thank, you so much for watching now, I'm really curious which, of today's questions or any insights that came out most resonated, for you and why go. Leave a comment, at the magical, land of marieforleo.com and. Let. No and while you're there be, sure to subscribe to our email list and become an MF, insider, you really want to be one trust me you'll, get instant, access to an audio I created called how, to get anything you want plus, you'll get some exclusive content special, giveaways and some, personal, updates from me from my heart that I just don't share anywhere, else stay. On your game and keep going for your dreams because, the world needs that very special gift that only you have. Thank you so much for watching and we'll catch you next time on marietv. Hey. Are, you ready to bring your dream, business, to life is. It finally, time to make the difference you were born to make good. Because, we can help get, started now at join b-school, com. Are. You ready for another caller I got notes on notes on notes on that one that place to be I don't care if I'm not supposed to do that I'm, gonna put my hands, on my table.