How To Find A Niche for Print on Demand T-Shirt Business with Merch Informer & the Niche Hunter Tool
In this video we're going to do some research using the niche hunter tool and other tools on Merch Informer. Let's go! Thanks for joining me on this video. My name is Juna with Detour Shirts, the channel all about helping you design and sell t-shirts online. If that's something
you like to do don't forget to hit that subscribe button right there so in this video I'm going to talk about one of the newer tools on Merch Informer it is called Niche Hunter and I'm going to show you how I personally use it. there's lots of ways to use it there's also a tutorial on there but I'm going to show you the ways that I use it as well as some of the other tools that are connected to niche hunter it's right there in the keyword cloud so we're gonna talk about all those three right there i'm gonna show you how you can research for niches and phrases and other things on amazon so that you can find something that actually sells that people want to buy so you're going to want to stay to the end for this one so you can see all the different ways to use these tools as well as another edition of trend credits of course to show you all this we need to go on the internet into Merch Informer so let's go there now. So here we are on Merch Informer. If you don't have Merch Informer I have a link in
the description to Merch Informer. This is a paid app so you will have to pay monthly but there.. there are some really good discounts right now so there and they have a lot of tools so you can see here this Merch Informer has tons of tools on the left bar here as well as graphics so Merch Informer graphics right here so it's a pretty good deal one thing that i do like about Merch Informer I like a lot of things but this one in particular is that they have tutorials on how to use their tools so you can see all this on the very front page these are all links to videos on how to use each one of their tools and the latest tool they have right now as you're watching this is the niche hunter and so I'm going to talk a little bit about how i use that it's going to be different than this tutorial that you'll see right here i'm going to show you how I'm using the niche hunter and as well as some of the other tools in this keyword cloud so that's where it is if you just click on here you'll see niche hunter all and trending phrases I'm going to talk about each one of those in this video so i'm going to click on niche hunter and right away in by default it's going to search the category of t-shirts but you can search you know hoodies, sweatshirts, pop sockets any of those and then hit search but by default it's already searched shirts and it's showing 10 entries I like to do a hundred just so you can scroll down and the reason for that is some of the top ones are things that you can't do anyway are there trademarks uh you know like tampa bay buccaneers, uh kansas city chiefs, 101 dalmatians, kobe bryant right I'm gonna show you how how to check. so um Ew David let's take that for example and let's look on... I like to do this and search on google to make sure. I don't know where Ew David comes from so I did a search for Ew David meme on google and you can see these pictures right here you may recognize these characters I'm going to just look at all the images and i can tell already this right here is from the tv show Schitt's Creek. So I recognize these characters but if you didn't
recognize the characters you can see right here Schitt's Creek memes Schitt's Creek, Schitt's Creek, so um it just tells you right there that this is from a tv show and you david is from that and you may be thinking well what if I don't um talk about the tv show am I safe? well um let's check trademarks so i'm here on uspto.gov trademarks and just click on how to use trademarks right there and then this trademark electronic search system tess click that and then click on this basic word mark search and then type in Ew David ...and you can see it it has a trademark too for uh t-shirts and things that we want to do so stay away from Ew David not only because it's from a tv show but because it's trademarked so double whammy I'm gonna stay away from this one um even though it is the top seller here and people are making sales I am going to stay away from that one because I don't want to get my account close but there's lots of other niches down here so you can see and go down until you find one that's not a trademarked or copyrighted or anything. McGregor I would stay away from him that's conor mcgregor uh I'm gonna scroll down until I find something. hawaiian shirts so one of the cool things about niche hunter it's it's giving me niches that I wouldn't have thought of just off the top of my head right I wouldn't have known that hawaiian shirts are doing really well here so you can see hawaiian shirts, hawaiian shirts, hawaiian shirts for men just huge so i can i can go look at hawaiian shirt, jujitsu, bernie, bernie sanders stay away from idc football I don't I it's probably I don't care football but definitely don't do one that looks like the nfl and and t-shirts well maybe I need to look more into auntie shirts because they're, they're super popular so you can see these are just really broad niches that you can go into and then kind of niche down and do it so uh let me show you how I would niche down so let's just do hawaiian shirts since that's the top one right here and i'm gonna go into amazon and show you kind of how i would niche down and do this so here we are on amazon so i'm gonna start typing in hawaiian just so we start with that and i'm gonna let the i'm gonna let the autocomplete kind of help me so hawaiian hawaiian shirts i don't want hawaiian shirts i want hawaiian t-shirts because hawaiian shirts are the ones with the buttons and we're not doing that so let's do hawaiian t-shirts and then let's look at this so hawaiian t-shirts for men's graphic yes we want a graphic one there's lots of other ones but this is the top one so i'm going to click that right so let's look at all of these and get some ideas so we got hawaii with flowers that could be something a shaka sign that that could be something, kauai uh of course we can't do darth vader or lilo and stitch or any of star wars pineapples that might be cool so see these are hawaiian shirts and they still pull up in hawaiian t-shirts so that's not what we want to do still some other ones so just scroll down here and get some ideas right so shaka again that's pretty cool dog thinks i'm cool let's just go and do shaka since we saw a bunch of those there's one right there so i'm gonna do hawaiian shaka let's see what happens shaka shirts for man you can see right there okay so a little less 151 results right let's look at uh the bsr so no they're kind of high kind of high so i would you know do something else and then come back and then search again for something else so i think earlier i saw hawaiian kona hawaii that's a city in hawaii shirts let's see aha 400 results let's see okay kona hawaii still higher BSRs higher bso how about this okay so kona and surfing this got 455 and it's got the word kona and surfer and surf let's let's try that kona surf so you see how i'm kind of niching down trying to find uh very it's still broad topics these are not specific phrases right so kona surf shirts or maybe surfing well those are kind of low let's try surfing there's too many results still too many so so i typed in kona beach surf t-shirts and here's what came up 447 results so kind of low and then looking at the BSRs these two are kind of high that one's low lower you know these are lower so maybe maybe do something around kona surfing beach that kind of thing so that's just an idea on how to do how to kind of niche down of course don't copy any of these designs these are just to get ideas kind of broad ideas on what may be popular in the hawaii niche right kind of niching down so let me show you some of these tools that niche hunter has over here so first is this eye here let's do the jujitsu first and just have it think a little bit and so it's going to give you a competition score well maybe jiu jiu-jitsu by itself isn't good you're gonna have to niche down um but these are some of the keywords here jiu-jitsu is safe in the trademark safe so a lot of information here a lot of good keywords here if you're gonna go into this niche right and then that means that niche is pretty saturated that's why it had that letter and then let's do keyword finder it opens up and again tells you all the different keywords if you hit search here so you're gonna have to hit search so after hitting search for jiu-jitsu you can see all these other keywords that uh by volume and stuff so these are some other good ones as well that's really cool and the last thing is this shopping cart here the product search so this one you also have to hit search this one kind of takes a little while so it's going to pull up uh the top selling ones here for this keyword and it's still loading some other things so don't look at this competition score this is from the other one you can see it's still loading but you can see uh just all the the different top selling shirts this week for this keyword so there's some jiu-jitsu things to help you kind of niche down or you know get some ideas on what something different that you you may want to do so again don't copy these these are just ideas on what other people are doing so it took a little while but everything loaded you can see the the shirts are a little different after it got everything and here's the competition score it's getting a d so it's not the best thing to go into um for this straight jiu jitsu t-shirt stuff but uh you because a lot of competition but you can see some of the things that it shows here are average price and other keywords here so this one's really powerful it has a lot of stuff but it just takes a long time to load so you're gonna have to wait and see and get some ideas here so you can look at that so that's pretty much how i use niche hunter i like to go in look at the niches the overall niche and go back into amazon and kind of do my research there with the bsrs kind of using this as a guide for for niches that are popular right now so i go down and and another cool thing here is like if you want to do st patrick's day you can start typing into search and you know look for st patrick's day stuff or right here st patrick's day saint patrick's day i don't know why cows pulled up with saint pat, uh trick so saint patrick's day shirt. cow was interesting so let's type in cow and the cow shirts are doing really well so you know that might be a niche you want to get into look a lot of people are looking for cow shirts for men college shirts cow shirts so just look there's things that you may not know like again i i didn't know that kyle shirts are something super popular that people want to look for so one of the top niches right now top ranked niches this week so there's another one so the other two things i wanted to talk about is this all and trending phrases so let's click there so this is the keyword cloud and this goes by day so you can go um in the past and look at it too but i like to look at the first one so let's look at that this is today the 11th and it's pulling up keyword phrases and trending phrases so for so for keyword all i think these are the the titles right here so i like to use these because i can use these in when i'm searching for amazon same thing so let's say just a girl so you can see 64. so let's go into amazon and let's type in just a girl and you can see this is the title and look at all these different ones that amazon are telling us that our people are searching for just a girl who loves peckers anime horses wolves anime and ramen cows there's cows again uh who knew uh girl boss building her empire wow these are really cool so these are ways that you can look using a combination of merchant former and amazon to kind of get a niche that people are looking for because it's here that means people are looking for it so um and you know maybe you come up with something that's not here and you can kind of dominate that too so if it's not here maybe a girl who loves unicorns it's not on here maybe it's something that you can break into you know let's just see who loves unicorns oh there is it's just not in the top one so you can see that too so it it validates what you're thinking here but let's do girl who loves anime right and you can see here 833 results and then if you have this DS Amazon Quick View. I have that in the description as well.
That's what's showing me the BSRs I can see wow super low BSRs maybe I need to draw one of my own that's anime right or you know just a girl who loves what was some of the other ones horses you know, cows. Let's do that cows one, I'm really interested, over a thousand results super saturated but some low low BSRs so that's how i use this one uh you can go down here and do that with all of it you know is my valentine for video games just use the search in Amazon and this trending phrase is i think these so that let's do search again trending phrases are kind of in the description uh and bullets so you can see here pop grip of course the description for popsockets and stuff um i really wish one of the things Merch Informer i really wish you could just do this buy t-shirt or buy product that would be nice here because you know that's not gonna that grip for phones definitely is pop sockets not t-shirts I hope nobody's putting that in for t-shirts so i'll have to go down and see there's that just a girl who again i'm only talking to so let's do that in amazon i'm only talking to my dog today to my cat to jesus to like look at all those niches right so such a cool way to kind of brainstorm ideas and then start using amazon to validate it so i really love this keyword cloud uh and it's by day so you know it's trending now not um two months ago but if you wanted to see what's trending two months ago you could look december 24th search um probably gonna be christmas stuff right or um new year stuff maybe so yeah ugly christmas sweater right um that kind of thing so you could i like to just look at today's one but of course you can go in the in the past be nice if it was in the future right but uh we can't do that so today here it is loser like look at this these are all keywords you can do research with just look so find out why these keywords are really popular and make yours with those keywords and you know do something in that niche or niche down like there's so many ways to do this you don't have to design exactly for that phrase you can make up your own phrase with the the start of that phrase just a girl who loves blank come up with something new that nobody's done that that's a cool way to do it too so that is Merch Informer at least part of it I mean you can see there's tons of other tools here but that's just the keyword cloud one niche hunter all trending phrases go in if you have Merch Informer try this out and you can find tons of different niches tons of different sayings tons of different ideas you'll just have so many more ideas that you can't even do them all which is why i like to share um trends because there's so many trends i can't even do them all so you might as well do them so that is it for this video thanks so much for watching let me know if you like these tutorials leave a comment in this video if you'd like me to do some more tutorials on these other ones how to use this or other tools that you want me to use things on the internet besides merch informer i'll try them out for you so you can see how they work and how i would use them thanks so much again for staying till the end and your reward is another edition of trend credits thanks for staying till the end for this trend credits here is your trend i don't need luck i have jesus t-shirt so you can see here uh some examples some low BSRs right people are looking for this because it's getting close to st patrick's day and this is funny let's check Merch Informer. We just talked about Merch Informer but this is the competition checker and it's getting an A so you know it's good again if you don't have Merch Informer I have a link in the description for Merch Informer and they're doing some discounts right now so uh you want to get into that one um so this is your trend I don't need luck I have jesus like we talked about earlier you can go back here and just do I don't need luck and kind of see what it's doing there so i'm gonna do I don't need luck shirt and let's see what comes up so of course i don't need luck i've got jesus isn't the top one but let's see if there's some other ideas i'm a ninja i don't need luck uh let's see i don't need luck i got skill right so come up with your own ending you don't have to do i don't need luck i have jesus think of some brainstorm something because it is saint patrick's day and i don't need luck i have blank or i do blank is gonna do really well so see if you can come up with something that is your own original thing because i don't need luck i have jesus is doing really well maybe i don't need luck blank whatever you come up with brainstorm could do really well and you could be the one that you know. be the only one with that idea so come up with something original uh it would be even better just think of what would be funny here what would be better than this phrase and i i think you could do really well so that is your trend i don't need luck blank whatever you want in this case i have jesus is doing really well so thanks so much for watching this video don't forget to like and subscribe if this video gave you some value don't forget to give it a thumbs up and if you're not subscribed already hit that subscribe button so you you can be subscribed to this channel and as always guys keep creating and keep learning i'll see you on the next one bye