How to Fill Your Business with Gratitude with John Israel
All. Right John thank you so much can I call you John or do I have to call you mister thank you. You. Can call me you can call me John John John John okay well John thank you so much for being on our podcast today for those of you that are listening, John, is mister, thank, you so I will go in there's, no way my explanation, is going to be as good as your explanation. So, I will just ask you to share with everybody, what. Is the mister thank you project. Yeah. So the the, mister thank you project. Started. In October, of 2016, and so. What I do professionally. Is I am a gratitude salesman. So I work in the corporate gifting world so, I work for a co cutlery man you guys have heard of them it's a direct sales product, and I've, been with a brand for 16, years and I, evolved into the closing gift division where I basically sell you know large scale amounts of gifts to you, know real estate agents mortgage professionals, and so, literally I help people say thank you for a living it's been my life for a long time now and what. Happened was in, about September of 2016, I kind of hit this peak and also this moment. Of sort of desperation, where I was doing well but I was also just overworking, myself and, it wasn't very fulfilled, and so, I was really trying to find a way to align. My values, with my business and so I said I'm this guy who's all about gratitude and, appreciation and. Whatnot but, if you were to ask a hundred people who know John Israel, what. Do you know about him, they. Might say some great stuff like driven, or successful, but, I don't think the word grateful. Maybe, even happy would be a word the babies describe, me so I thought that was inconsistent, so I sought, out, some. Type of project. I loved project something for a year that I can take on that. Will allow me to grow and especially. I decided well what can I do for a year to help me elevate, my level of gratitude I'm, this gratitude guy how do I be consistent, with that so. I you, know out of some research and you know reflection, on experiences. Of my life I thought well what if I just committed, to.
Writing Thank-you, cards every, day for a year and you. Know I thought like well Michele right should I write one a day to, a day one, today didn't seem like enough you know 10 felt, like too much I don't think they'd be very good so. I thought about five you know five would be a really interesting commitment. Like what might happen in, my life if I was committed, to writing five Venky cards every day for an entire year and that's, basically what it started out as and I and I did that starting, October 10 2016. Ran with that for an entire year so. I wrote eighteen hundred and twenty-five thank-you, cards in 365. Days which, sounds even, absurd saying right now but it was life-changing and, really positively, benefited, my business. My. Influence, I was really surprised on how that affected, my community, and my influence in my community, and a lot of really interesting things showed up out of it and so then what. The mr. thank-you project evolved, into, because. I you know I don't know we really, talked about it here but you know unexpectedly. It got me on the news like Fox News and ABC News heard about it they interviewed, me and I'm, like man I'm just this guy who is writing thank-you cards like I don't know why this is such a big deal and but. I think it just kind of landed for people in the, capacity, in which I was doing it and so. We got a lot of feedback from people who love, the mission love the idea and wanted to start their own mr.. Thank-you project, and started writing you know one thank-you card a day or three a day or had. Some really interesting stories, from just readers and listeners and, so, we started that mr. thank you project which is really the big, scale is to inspire 74. Million thank-you, cards written around the world which, is effectively, 1%, of the world's population and, I. Just remember as a kid you, know someone shared a story about you know what could affect 1%, of the world and and they, were talking about in more of a negative way like collective, neglect, oh and we don't care about people and how that affects others. And I thought well what about the opposite, what if we could do something in the other realm where if we affected 1%, of the population in, a good way what, might happen and that's that's, what the mister thank you project is now and so I speak a lot and share the stories of what, happened for me that year and, inspire. People to write more than cue cards it's pretty fun awesome, so, I am I have a list of questions. Ranging. From super. Ethereal, to, like. Very, detail, like execution. Questions, sure, so, one, that just came to mind is you were sharing and. I'm. Just like I told you before I, feel like I should say this publicly I'm, super, grateful for you as well for you and Monica and.
Just. I I, want, to applaud you for the courage of going public with something like this because I'm a big, fat chicken and, I. Just want to let you know that your, work has inspired, me not to be so chicken and. Yes. Since I read your stupid book I've actually been telling people I'm, going to work more on my book so. Thanks, a lot for that. So. Maybe I'm not grateful, to you I don't know. Making. You work for a girl, the. Other day Karen, and I did a video on this question. Does, success. Lead to happiness or does happiness lead to success. Your. Thoughts mister, thank you yeah. That's a great question, you know and I think that in, a lot of people's rights you know I was pretty successful, and. I think really success, ultimately comes, down to your definition of it because if you fit it then you're successful, and you feel good and if you don't then then you're not in your own eyes but. Other people can have their own opinion so for. Me. Successful. The more I've learned about it the more I've accomplished, the more sales goals I've hit the. More I've learned that, the desk it's you know it's the destination never never, is as fulfilling as you think it is it's, exciting and it's always just like a cool we're here now what and so, the, more that my life is evolved, over the 16. Years of being a sales professional the. More I've just looked at how I align my values, with, everything. I do such, that when I'm in activity. I'm feeling. Fulfilled in the moment because I see I'm consistent, with my values not, just a goal like there's always a goal like there's always a sales number there's always something. To strive for but. And that's really where I think the mister thank you project came into play was not like, how can I actually enjoy, this time how, can I enjoy my life in my business rather. Than just doing a task every day and picking up the phone and calling another prospect and so. That's what I would say is you know success to me it looks more like honoring, your values and everything you do is you feel, alive, while, you're doing it yeah, I love what you have to say about values, tell me more about why you think that's so important. Specific. To values or specific, to gravity. That's. I, don't, know if it matters like we talked about like even the intro of this podcast is, you. Know we teach network markers how to improve, their sales and sales leadership skills, while being a good human that's kind of our tagline like. This concept, of can, you be in sales and. Be a good human. So. Right, yeah. Thoughts. On that yeah I I think that. The. More and and this is I mean to. Make trance sales, transparent. Is is. To bring the humanists to it and I would say that. With. The mister thank you project that's probably, one of the best things that did for me as a sales. Person was that it became it it, was no longer sales. Person customer, right two sides of the spectrum it was like human being in human being interacting, and the, more often there's a deeper level of trust there the. The more the easier, sales come there's. A great book called the closers 2 by, Ben Gay the third, and he. Is a, fun guy to follow in social media but a friend gift told me about that book back when I was a young young Cutco sales rep about 20 years old and he talked about this philosophy, of sales infiltration. Sounds. Bad but what it means is building. Such a high level of trust with another person, that. They don't even ask you about price anymore they distrust you to charge them whatever you believe is right to give them a product they're going to value and enjoy. And. That was so powerful because then I saw ok well how do I do, that how do you build such a great connection with somebody and I, think it comes from just by being the most authentic version, of yourself so, for me you know gratitude, is is a real, core.
Value, Of myself. And. In. My business and, so, for me have, honoring. That value, is important. You. Know and for its it's, just being consistent, I think there's a higher level of trust with what you're what you say and what you implement. And what people see so like if so it's kind of like if someone's selling fitness products but, their how to shape mm-hmm. It's like are you really, honoring. That value. That you think, other people should honor, all right going, to honor it based on how they see you act and I think that's what's important, with whatever your values are that they're really lived as an expression in what you do I. Love that. So. Thanks. So much for sharing that was awesome, may, pause in the, profoundness. Of it all. I, think there are a couple of. Challenges. That our. Audience. Have in being, leaders, or being in sales in their network marketing business, is it cool if I throw a couple questions that you get your thoughts. Absolutely. Alright. So, one is client retention and, I know that's something that's really important to you so in network marketing we don't want to just make the one sale we want people, to be able to go over like continues. Come back over and over again I admit. That I didn't, really, I don't have like, it down on this I mean I understand, it from a customer perspective because, when I was selling cut so I was just like here's your homemaker. Sets, have. A nice lifetime right or was it yeah, I mean this, was almost 20 years ago I know that the company has evolved since then. So. What. What. Ideas do you have and how does this grab you. Know specific to gratitude or not specific, to gratitude on retaining, customers so. I know that something you win over that, yeah. So client retention is really kind, of at the heart in the root of what we do so you know take our business out of it you know with respect to yes we sell gifts to be to businesses, and the people to give away, you. Know what we're really about is is, keeping clients. Continuing. To order I mean that's what every business once it's not about the order it's about the repeat order in the residual, and all that that comes with it and when. I thought about you, know what, what are companies, and businesses, that I just actively, enjoy, I enjoy buying, from, them and. When. I think about those companies what what they've done is they've created is, really enjoyable. User, experience, and so, every, so what I did was I just looked at you, know like yes my value is gratitude, and being grateful is it. Possible, to have a client, experience. Where, they can literally, say I am grateful, that John Israel, is my Cutco, salesman, because I I just have such a great experience buying. And enjoying and using my product, from him I just. I enjoy it I am grateful, for him. How, can I create that experience as often, as possible with as many clients as possible because if that's the case the, sales just happen because there's just a natural attraction, of I want to do this again and so, I think there's a lot and, I think that you what you said of you know hey I made a sale. On to, the next one right that's the nature of business, it's new business right we're always just driving. And driving for the new business but, at the same time when, we when, we take a step back and we look at the, value, of retaining. A client I mean it costs a lot less money to retain a client than it does to go find a new one, systematically. What people have done is, they've, found systematic, ways of. Finding. New clients but how many people have found systematic, ways of keeping clients, what's their client retention strategy. Most people don't have that so. On the simple side of there's two parts of this that I would say is like with the mr. thank you project you know it was a really fascinating thing to look at you, know I probably, had about. 450. Transactions. Sales, transactions, that year, when. I started them in action it was look closer to 800 with, the mr.thang key project and when I look back you, know we every every business has a cancellation, ratio right like how many clients start that don't finish how many clients that right you know for some of you guys might be like who you know buys their their demo kit or samples but then never does a demo never does a single right. And so, I you know we have that within inside, of Cutco and you know it, used to be like 10% like I would plan that 10% of my sales would cancel out and. Then. That number got down a little bit I think my best I got to is about 5%, 5% of, my my sales would would cancel and what. Was crazy was when I look at the mr. Thank You project, I I sent, a thank-you card to every single client and I'll share a little bit about you know in a moment what I actually said that might help some people I sent, a thank-you card to every, single client who spent money with me that year who bought something and that.
Cancellation. Ratio. Wall. It was pretty good at 5% cut, in half to two and a half percent. And, when you think about lost. Income, from, canceled, business or lack of repeat, business that, is a massive. Massive. Hole, people aren't, even aware of in their, business that you can later the, you, make money by money you don't lose and that, it's such a simple thing but we're, so focused on new business we don't think about well how do I just keep what's here here, and it's. Really simple and I think it's what we talked about earlier it's bring that human experience that you're a human connecting with another human not, just. A salesperson creating a transaction, and then you're on to the next one and they feel like a number because as soon as people feel like a number they, start to treat you like a number they start to treat you like another business, they shop around they find some another, a better price a better product because they just don't feel that human, connection and it's. Interesting you. Can literally charge. People more. For. A similar product for the same product but just create a better connection and, they, will joyfully keep buying from you and never shop around because they that connection, is what they're paying for and so, I think that anything people can do to develop that human connection makes, a big difference and. I'll give. A simple story with this that kind, of came out in the wrong in an odd not unexpected. Way so. I was it was my first summer. Selling cut code I was 19 years old and I was. You, know we work off of our initial network and then we asked for referrals and we go from there so I was seeing somebody, to. Demo product, and was like my, friend's, mom my friends mom's co-workers, super random and her. Name was Cynthia Blackman she was super, sweet I go over to her house demo, Cutco, she, loved it she already had some Cutco that was like 30 years old so she's like of course I'll buy some more that's, what she did and then. Within 24, hours she calls me to, cancel. The order and I. Was kind of thrown off it was my first cancelled, sale ever and I, was like I don't even know what to do like did I do something wrong or whatever and in. The conversation, it happened, pretty quick and I said hey is everything okay did I do something wrong she's like no I just have to cancel can't, talk about it gotta. Go and then, she like hung up and I was like oh man so I kind of really threw me off and I. Still thought about it with, like 24, to 48 hours late, I was still thinking about it and I was like man why is it still bothering me and I, thought you know because I just enjoyed, meeting this person like Seiler, no sale I just had a great time connecting, with her getting.
To Talk about her you know her birds she had a bunch of pet birds and her family, and her sons and she was really proud of and and it, in sigh was like you know what this is before mr. Thank You Project before this was ever even you, know part of my life and I said you know what I'm gonna send her a thank-you card. Even. Though she canceled her sale and so. What, I wrote was um you know dear Cynthia I, wanted. To reach out to say thank you for your time I know, it didn't work out this. Opportunity. For you to purchase Cutco, but I just want to let you know that regardless of that I am, just grateful for the time we spent together I really enjoyed getting to meet your birds hear about your kids hear about your work in your life and if. You ever need anything in the future let me know but otherwise I just want to let you know how much I enjoyed our time together, that. Was it wrote, the card sent it know two things one thing that's interesting is, like the emotional impact of expressing, gratitude during, painful experiences. Because, it sort of diffuses, a situation, because, you're kind of like releasing, that the the hold that, that pain has on you by bringing gratitude, to it and I, thought that was a really unexpected. Ly I wrote this card and I suddenly felt better and I just stopped, worrying about it and I literally just forgot, about it honestly went. On with my life two. Years later I'm in college in my dorm room still selling Cutco and, get this random phone call and I. Answer, the phone and the. Other. Line says hey is this Cutco, John that's what everyone called me cut this. Cut coach honest yes this is coach John how, can I help you and she says well you know might not remember me but my name is Cynthia Blackman, and we met a couple of years ago and I was trying to buy some Cutco knives but I had to cancel I was, like of course he remember you Cynthia how are you she's like well I'm doing a lot better now and I'd like to place my order I'm like huh awesome. So, she's like I have my catalog I'd like to like I'd like to place an order so she lists out tons. Of, stuff I'm talking an order three times the size of what she originally purchased and I. Was kind of blown away I'm like and she didn't ask for a discount she didn't ask for anything and then, I was kind of blown away I was like wow Cynthia, I like thanks for reaching out to me to place your order. And she says well John do you know why I'm calling you I said. I have no idea she says you. Know all. Those years ago when I bought that cut-go for me I really wanted to get it but what I couldn't tell you at that time was, that I had just found out that I was diagnosed, with cancer and that, I was gonna have to leave my job and my. Boys were gonna have to move back into the house to basically help support me as I went through everything, I had to go through and when, I got your card in the mail it showed. Me that you saw me as someone more than just a customer but another, human being, that you valued and I, told myself well I'm healthy, one day I'm gonna call this guy back and I'm gonna buy NIH's from him and that's. Why I'm calling you today, Wow. And, I mean we just you know started. Tearing up on the phone and it was just this experience, that by, the way thank you cards were not a part of my life I didn't I don't even know where it came from I didn't even write thank you cards to my graduation, presents, that my you know my mom was bugging me about but, I just felt the need to do this because. It has valued the human being that was on the other side and on the what showed up was just this. Reciprocation, of like that's who I want to do business with I want to do business with someone who values me as a human being not just a customer and that stuck. With me my entire career, selling Cutco and I think has really served and got me to where I am in my business, so I would, say that for anyone who's listening whether it be writing a thank-you card to your customers, or some, something. That allows them to connect with you as a normal human being that, they experience, you value them above just a sale your, business will. Continue to grow and you'll get that repeat retention, that you want because that's what we all want in every. Sales. Interaction and it's so hard to get. That. Is a cool story I am just like I, feel. Pain right now because. When, I was a cut corrupt, like, you talking about 10%, cancel if I percent cancel I think I only had two, canceled orders ever. But. As, you're. Telling a story I'm recalling I would sit in the driveway I cried. A little car and I throw in three band-aids. Yeah. You. Know stick it in the mailbox and. And drive off and that.
Was Like just kind of a thing I did now we never follow it up. But, I'm. Just like. Oh crap. Like I got to get my act together because. I've I've seen the value of that and I use reminding, me of that, practice. And one thing that you mention was authenticity and, thank you like graduation. Cars and I always hate that, concept, and I kind of refused to do it probably, you know my, family's like whatever like the obligatory, like, you probably didn't, get a thank you card from our wedding because I just hate obligatory. Because. It's like this obligatory thing. That, just feels so like I get them I will you know it'll be Christmas and Charlie's cousins will you, know send that thank-you. Cards like because the family, rule you can't play you, can't play with the thing until you write the thank you cards thank, you for the, mittens, loves, la blah blah and I literally see them show up and I'm like man. Right. And. What I love about what you're saying is it's not. The. Obligatory, thank-you. Cards, that. Matter, it's. The ones that, actually are, genuine. And. Like. That means something that our heartfelt, gratitude that. Are the most impactful not, the hey, thanks for your business Tasha. All. Right I mean am i catching that right yeah. And, I think that's it's it's. What I think kind of not. Weirds people out but has them be confused. About the mister thank you project they're like thank. You cards are such that like obligatory thing, you just you. Know I guess you just were more consistent at doing that obligatory thing. Which. Is like a way it, can be done right like most things can be done without heart and so. And. I think that rolls into you know I know one topic, you wanted to talk about today was leadership and how does this apply inside. How does gratitude, and appreciation and. Acknowledgement. Fit, inside, of leadership and, one. Of the I'll. Share a story with this and there's a great definition. That. Goes along with the word appreciate, but here's how the story goes so I was out in Philadelphia, during. The mister thank you project this was day three and I, go do this. We. I'm, with what's called the front row dads, community. Which is a group of entrepreneurial, men and we get together to learn how to become better husbands. To our wives and fathers to our children, all while running successful, businesses and, it's an organization, that care a lot about and pretty involved with so, this is a very first event and we all get together and we're in Philadelphia we, we, have the via training and then we go to a bar slash restaurant, for an evening together to enjoy and, create fellowship, again. Most of us had never met yet so, we're getting that we get to this restaurant and there's about 40, of us and we walk in and it's this really quiet, bar, restaurant, and there's one, waitress and 40. Of us guys come in with no reservation. And you. Could just see the look on the waitresses, face and she was just like oh y'all. Just ruined my night you know like she was not expecting hoping, maybe she can go home early and suddenly. 40, dudes showed up who are rowdy so, she seats us in the back of the the the, plays the back of the restaurant and you. Know what she, could have been the, crappiest. Lamest, most annoyed, waitress, ever, and. We would have totally understood, because. We. Came with knows or reservations, she didn't have to give us great service but. She chose to do it and she sucked, it up and whether she was annoyed in the beginning she really opened up to us and we had a great time cracking, jokes together and she got she took care of all of us one waitress took care of 40 guys she got all of her food correct she got she even had the cooks bring the food out just so she could have helped I mean she just went above and beyond and, so as I was Finch she was I had written for thank-you cards for the day and I had one more to write and her name was Shantae I said Shantae is my last one for the day, so. I sat down and I thought about okay well how do I appreciate this person how do you appreciate someone you don't even know. It's. Kind of an interesting question but when you think the word appreciate, what I learned about it is the the root word is a pret Tod which, is Latin. For to, appraise or. To set the value, of a thing so, when you think of when you appraise something, like you have a house you want to sell it the first thing you do is you get an appraisal. You hire professional, to come in to, say, hey this property, is worth this much well. How do they do that they begin with a list of questions they, begin by being curious, about the property, when, was this built, is there, any termite damage they, have all these things that they look for to, discover, and saina value, so.
When You think of the concept, of appreciating. Somebody, like a human being it's. About bringing, curiosity. To who they are what. Are their values what do they care about what do they deal with what are their biggest goals were their biggest challenges, and struggles and so. I brought, that to this person, and I was like well you know what are their goals what do they care about you, know what are their struggles and I thought you know it. Just came out and I said you know hey you, know dear Shante I just. Wanted to take a moment to thank you on behalf of the front row dads community, work, group of entrepreneurial, men who are here to learn how to become better husbands. To our wives and fathers to our children while running successful, businesses and, tonight was really important because it was all about fellowship it was by getting to know each other and we, know we came in with no reservation, and you could have given a scrappy service we would have understood you, could have been really annoyed and we would have gotten it but instead you were amazing you were gracious and you did a phenomenal job, and, I just wanted to thank you on behalf of everybody, here for who you are and, the. Greatness, that you brought to our evening tonight, signed. John Israel and I, wrote the card I put it in the envelope and is about almost 2:00 in the morning now because we closed them out I walk, over to Shantay I hand, her the card she, accepts it awkwardly as most strangers, do when I hand them a thank you and. I. Start to walk away and then I realize I need to go to the restroom so. I kind of make a u-turn and I go back into the restaurant to, use the restroom before we leave and as, I come out, Shantae, is standing, there waiting. For me to come out of the bathroom and. Her head is kind of cocked to the side and, she, runs at me and gives me the biggest, bear hug and says that is the best gift. That is the best tip, that I've ever been, given. She puts me down she. Picked me up this it, was it was good good, hug and we. Just sucked we just stood, there and like looked at each other for a moment and it. Wasn't customer, server again it was human being and human being just connecting, with each other and what. I saw there. Was. Just how much, what people really want is to, be, um. Seen. Valued. And understood, and. You. Don't even need to know somebody, that, deeply, but. If you're looking for it you. Can find it so. When you think about people. Inside. Of your organization, and. They. Want the same thing you know, it's easy as a Sales Leader to. Say we'll just muscle through it and you got this and just push through and just call another person and to try and motivate them that way but, there's something else to honoring, the emotions, and the feelings and, the life that they're going through in.
This Thing like hey I get that it's really hard right now I came. In I just wanna acknowledge you for being on this call tonight because you've got like two kids and you guys, just have so much going on and you. Know on top of all that you still managed to hit your you know your numbers for this month and gosh, that. Is amazing when. You think about what you've had to do for that so I just, want to thank you for like all the effort you put into what you're doing right now mm-hmm. Because. It's easy to look at oh well they could have sold more or they didn't do this and to look at those things and to point those out and that's how most sales, management. Leadership goes but, when we flip it upside down and just acknowledge what's, so and appreciate, people for who they are then. That's when they want to keep showing up and that's kind of where that client retention is were where if you're looking at employee retention or downline retention is people, go where they're appreciated. Because they don't have to show up anymore like get that they don't have to keep showing up but because, they do in spite of everything going on their life that's. Really valuable they don't have to do it but they do and that's. And that's where the gift is and when you can acknowledge that people just feel good and, even. If they don't know why they just want to keep going where they feel good and as, a leader that's, one of things that we do is we create, a safe space for, people, to feel comfortable being themselves and, bringing, their best selves to where they are and a. Lot of people aren't trained to do that upon. Themselves we're, always our biggest critics, so. If you're you might be literally, the only person, who breathes hope into their lives and believes in them and, if. You do that they, might be with you forever. And. That's what and that's how I believe gratitude, and appreciation, kind, of apply you. Know inside of leadership, well. And it it also ties back I, think to what you said about trust earlier. That. You. Know so much about leadership is about trust, and. It. Wasn't exactly in this conversation right, but when you build that human connection and it increases trust, people. Stop asking what, the cost is they'll just follow you totally. And I. Mean do you think that I would, think that applies to leadership, not just sale, - right absolutely. Yeah and there's, also being in integrity with. That for yourself of knowing, that what you're leading people to is the, right opportunity is a great opportunity yeah. Yeah. That, makes it big that's a big part of it that's, so good I'm glad I wore my sweatshirt, I keep getting chills. Okay. Skills. Structure. Logistics. How, do you craft a thank, you card that isn't, lame. Yeah. It's. Uh how. Do you tell somebody I love you right yeah there's, a lot of different ways and I, think that even what I might tell people right now is you don't even have to do this via thank-you card, you. Know and that might throw people off a little bit about what I'm up to and that's fine because I think at the end of the day all I want is for more of humanity to be seen and valued for who they are in their greatest contributions, to the world so. You, know it when it comes to specifically, on a thank-you card. I think what's important, is you know kind of like I mentioned with that you know what is a priest to appreciate is is to, appraise and to set the value in to look, at, people's. Goals to, look at their values to, look at their challenges, to look at what they go through, and to. To. Become a good finder in what's, so about them and then. To point those out and acknowledge it in the letter and, you. Know there's a kind of an old, adage of you know when you're writing a thank-you card try to avoid using I me. Or my as often as possible because in your thank-you card becomes about you like. I'm so grateful that this happens you, know my business is so much better because of you. You know I'm, hitting my goals because of your you know it when it becomes about you then it's like cool I'm glad I helped you but.
When It's like hey. You. Know I'm just trying to think of a you know an experience. Recently where it's like um you, know hey I'm. So glad that we had the opportunity to meet at XYZ, event and you. Know you have a lot of places that you can put your money and what you invest to support your business is growth and the fact that you chose invest it with me is. Awesome and I. Just wanna let you know how grateful I am because, you know I enjoy just meeting, you in the conversation, we had about X Y & Z brings something specific, so they know this isn't what, you write to everybody, and, I. Just want to let you know that I really, look forward to getting to see you again and the next opportunity we can connect. Because. Again my goal is to have you as a client for life so take. Care god bless you, anything like you know whatever. Something simple like that so, I think, that the more you can reflect to, people, and. That's that was kind of more in in a business side. You. Know of writing, a thank-you card and there's a lot of other ways of doing it and I think that's one, of the most powerful things that I've that I would say I would. I want people to take away from the mister Thank You project isn't. Not just in the business component, but just finding the people in your life that you feel deserve, to the honored valued, respected who's maybe led you at some point your life might have been a mentor a teacher a parent, or whatever and to. Take, the time to appreciate and acknowledge them, and just, and, just to highlight, you. Know okay back, in you know. 1997. When I was a high school senior, and I, was really struggling I did this for my English. Teacher um you. Know I was really struggling with, with reading and with with with, my writing and you. Know you are, the, person, who inspired. Me to write um. Not because you were mean or you're a disciplinarian. But because you loved writing and I. Felt that when you were my teacher and I just wanted to thank you for that because now I'm, a writer, and I sent her a copy of my book and I said and I owe a lot of my, desire and love for literature and out to you just wanted to thank you for that and what you've inspired and. There's. Not a formula, to that as much as it is just what, you feel you want to say to somebody that you've never said and to, allow for the vulnerability, there and, it's really amazing on how you feel and it, was actually pretty awesome I sent that letter off to uh to, my English teacher in high school and she, got it and we'd actually become great friends since then and we've stayed in touch and I've. Said to her you know actually both copies that two books now and. It's. It's amazing how. It, creates. A. Deeper. Connection with people that. You maybe have lost connection, with so. Yeah. I don't think that was as specific, as maybe you were wanting on the on. The on the format but those, are my strategies, on it don't. Worry that's that's. My gift I wrote down step one you, could have done this step two but you did this instead. Step three I'm so grateful for meeting you step four blank. Impacted. Me and Step five looking, forward to blank yeah. And then something. To internet this is you know a good thing to end on but on the concept of gratitude you actually pointed something out I think is important for everyone to get on this concept, of gratitude, is that, the the word gratitude the best definition, I've heard, of gratitude, is the emotion, one feels when you receive a gift or.
Experience. Something as a gift. Hmm. And a gift is something that when you look at it conceptually, it's something that's given freely without obligation. Or like, desire to get anything back so. You can, so, but that experience, of something as a gift you can look at how. Somebody, acted, as a. Gift, you can perceive, it as like he totally could have been a jerk ito in it by the way I don't mess I said I wouldn't necessarily use that language but you could you know you could have not given us great service but you did. And. You're, acknowledging that, gift like they get even if they weren't conscious that they did that but. The fact that you acknowledge it hasn't be like oh wow. Yeah. I did do that I didn't even think about that but Wow thank you for, acknowledging me, for that because most people are caught up in their own brains just wanted to point out that definition because I think that's helpful for people in this concept of understanding gratitude. At a deeper level and really what it means to acknowledge and appreciate people, yeah, I love that I. Know you have a meeting in a couple minutes so tell us how tell, us about the miss the mister. Thank you calm how. We can get involved I have seven. Since we landed from Hawaii that I need to add to it. So, we're, how does that work tell us about seventy. Four million and mister thank you calm and, how. We could yeah, which we do now sure, absolutely, so mister thank you calm is really the platform we've built to track, the gratitude that we inspire around the world so the, mission is to, inspire. 74, million thank you cards written around the world and so you can literally, go to mister, thank you calm just create a user profile, it's free and then, what, you do is you just put in the person's name you wrote a card to and. If you know their zip code you can put their zip code in and what it does is it actually tracks all they grab its you that you've spread and a, gratitude, map pops up and it shows where all your thank-you cards have been sent it's really cool we, I mean paid a developer to make this thing he's like I've never seen anything like this is pretty cool and it. Also keeps track of every, thank you card you sends so it gives you your personal number so you've sent two cards or five cards or whatever and the number keeps growing so we'd game about it so you get a different badge when you get five or ten or 50 or 100, and really. We just want to help people make gratitude, to have it and you know we'll send some emails out periodically, of just thinking some inspirational, stories of other mister thank-yous or miss thank-yous around the world and what they've done how they use the project in their, life or in their business so you know what I would kind of leave people with is is that you, know there's a great, guy. That I've you know kind of looked up to his name is Gary Keller he's the founder of Keller Williams real estate we do a lot of business with his company and one. Of the things that he said was you know our he's. Like the the thing that's interesting about my job is it's about holding a big you. Know not you have to have a big vision that other people's, visions can fit inside of and that's. What his organization, is for his people now. When I look at what is mister thank you it's it's kind of the opposite, almost where our mission and our. Vision is to fit inside of your vision because. Your vision might be to grow a certain business or to develop something and all. We want to do is support you to experience, more gratitude, more fulfillment, or love in your life in the process of doing that and build clients for life so.
We Just want to be a mission, that fits inside of your mission with. Whatever you do so go. To mister Thank You comm create a profile submit the cards that you've written if you have any questions you can reach out to me there and, the. Book yeah the book mister thank you project just. Launched, on Amazon so you can find that there and if. You have a team or anything you want to order bulk amounts of books we do a discount, if you do have more than ten just. Email me directly or email my assistant, through. The website and we'll. Take care yeah but that's it, awesome. Well I know I need to let you go since you have your appointment thank you so much for your time today John and it was great, seeing you again thanks. Josh.