How to Effectively Promote Your Business | MARKETING TIPS FOR SMALL BUSINESS

How to Effectively Promote Your Business | MARKETING TIPS FOR SMALL BUSINESS

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Having a brand that you're able to kind of tell a  story build a relationship. I think that's better   than just keep on trying to sell and ask people  for business. A good quote to remember is that   people don't buy your goods and services. They  buy into the relationship, the story, the emotion   and every single little interaction that they have  with your business should leave them wanting more. Hey guys it's Linh Podetti here helping you to  achieve time freedom, so you have more time for   self, family, business and life. Now in this  video, you're going to meet Annie Phosavanh   who is my marketing manager and also a good friend and travel blogger at Instagram @AnniesBucketList   now she works at Outsourcing Angel, my company where we help companies hire virtual assistants,   who are not task-based but decision-makers. Now  in this particular video, I asked her about what  

marketing strategies to focus on or to work  on if you're new. If you're a beginner or you   may have a limited budget, here as Annie shares  her experience as she's worked for many famous   and well-known companies like Havaianas, Nude by Nature etc. So listen as she shares all her tips here. Hi everybody today I have my special friend  and marketing manager an Outsourcing Angel Name Annie Nguyen to come here to not knowing anymore sorry she's got a Cambodian and I'm not going to   attempt to pronounce it yet she'll introduce  herself properly and she's here to talk about   marketing because she's a brain child behind not  just what to do in marketing but how to structure   it so it's you're always proactively doing your  marketing rather than reactive so welcome Annie   hi thanks for having me and how do you  pronounce your surname so you know like   in Vietnamese we have the soup like Pho and then  the number seven, just pho-seven. First of all

Will my husband he had his like email address  as William Pho like and the number seven for   ages and I didn't know what it was until I  realized that's how you pronounce the search there's something about you as well when we're  talking about that it's you being able to break   down something that's so broad into kind of  more structure for me so before you came in   i kind of knew everything about marketing but  my brain was everywhere i didn't have a plan   it was always reactive and then you came in and  you sorted out so love to hear your thoughts on   when you came in working on me in marketing what  did you see you know what was your perspective   well you know how i am like even in the house  i have to have everything like very um thought   out methodical even like you know what food i'm  gonna cook during the week i have to write down   like a plan and like buy those exact groceries  make sure i use up everything so when i first   started working at outsourcing angel like we have  our huddles where like all the management admin   staff we we talk about everything that we're doing  during the week and i remember the first time we   had that huddle i was like man there are so many  ideas so many people are doing so many things at   once but because everyone was so busy like working  on things they weren't really like working in   things they weren't really working on things and  they were just stuck doing like whatever tasks   that they could pick up to keep themselves busy  instead of thinking strategically how does this   add to the bottom line and does the marketing also  help the sales team and does the marketing also   helped like operations vice versa so i felt like  everyone had great intentions and great ideas   but they're all busy working in their department  whereas really everyone should be working together   including marketing towards the same strategy so  we're telling the same stories and resources are   being used in the right way yeah i think my first  impression was there's a lot going on everyone's   working on something but it's all segregated and  we needed to work more harmoniously together to   tell a story together because outsourcing angel  had a great purpose but whether or not that was   being communicated well it needed improvement so  that was my first impression yeah you raised a   good point because we always had ideas and then we  implement everything we try everything whereas you   would go how does that fit in with that and why  are we doing that when this is already working   we should double down on a certain strategy too  i i guess can you elaborate on you know because   i think most people fall into that trap of like  trying different marketing strategies strategy yeah so a good example was like when i first  came in and um you were saying you know we're   not really doing like um anything on instagram  properly we should be on instagram we should   be doing this we should be doing that and to  start with it was like all right let's set up   the instagram properly and then the marketing  team were trying to split their time between   facebook instagram youtube linkedin and just  trying to be the jack of all trades for the   master of nothing and then after a few months  of running it we realized okay well instagram   is great because it gives people an overview of  your brand and like when people go to your profile   lynn they it's good for them to get a gist of who  you are and what you do and you're a real person   and that we're active on there just because  we exist but our leads were really coming from   like linkedin lead generation and you building  connections on linkedin we had some people come   to our facebook and send facebook messages but  really i think people were coming to our facebook   to look at our reviews and the type of content  we put online to see if they're if they hire   a va with us if they could do the same thing  so then we started looking at how are people   using each of these platforms to connect  with us and then we allocated resources   accordingly so we spent more time on linkedin lead  generation because that's when we were getting   really good leads and building great relationships  and it actually resulted into clients the youtube   we were actually getting leads from that so the  marketing team would start working closer with   sales and when a lead would come through we'd ask  how did you find us and we found that people were   coming through youtube so we started doing more  youtube content and then facebook and instagram   content was kind of secondary because the youtube  content comes first and we put all the punchy   information there and we're telling people in the  youtube video make sure you download this building   landing pages for it and then we're sharing that  on instagram and facebook because they're kind of   secondary just to increase our reach but it's not  like we need all of our marketing to be focused on   facebook instagram youtube and everything with the  same importance so yeah it was looking at how our   audience interacted with each of the different  channels and with the resources we have how do   we split that so it's more focused if we had all  the money in the world of course i'd have like 20   people looking after instagram 20 people looking  after facebook but it's not like that so you   have to really look at things strategically well  i'd love to hear about a bit of your background   because you used to work for bigger companies  how did they do their marketing what can small   businesses learn from them yeah so 10 years ago i  think it was like more than 10 years ago was when   i started working in uh marketing i worked at  a marketing agency which is where i met neil in   but um back then i was just an account manager so  i helped businesses big and small figure out what   their marketing strategy was and then hire an seo  manager or an adwords manager and then help them   with their strategy and then eventually i moved on  to work internally so i was the marketing manager   for havianas so you know the flip-flops sandals  yeah wait if you say thongs and there's like an   american person watching this they're going to  think something else so you have to save them so i'm marking manager for havianese and then  i was also a marketing manager at a cosmetics   company a well-known cosmetic company in australia  eventually because i wanted to work with a charity   and help people i moved over to guide  dogs australia and now obviously i work   for you but that means that i've had experience  working for a cosmetic company in australia a um   flip-flops company that's international and then  a charity that's like kind of government-owned   so it's all very different experiences  so working for a bigger company they had   a lot of resources but obviously big companies  have like a board of directors there's a lot of   things that are like red tapes that i couldn't do  and get more creative about it but because we had   more budget there was um basically two marketing  budgets that i could have one was just a branding   marketing budget so i could have i had this huge  amount of budget just to splash it on like youtube   ads and all i cared about was the the reach and  the views i didn't care about conversions because   that was just the branding bucket and that's the  advantage of working for a big company whereas   working for a smaller company it's like okay  this is our budget and we have to see what is   the return on investment for every dollar that  we spend yeah so you didn't have that branding   marketing budget i think that's the biggest  difference so right so would you say as part   of social media now like when we're creating  content that is in a way branding part where   you know because it takes a bit of time to nurture  like you know you might bring a whole month worth   of content and to get a few leads or something  but that's also that's kind of kill two birds   one stone right branding and conversion yeah i  think the the great thing about outsourcing angel   is that we always want to give value so our  brand strategy is kind of like give value   give value give value and we get business whereas  other companies they're just trying to sell sell   sell sell ask for your business so having a brand  that you're able to kind of tell a story build a   relationship i think that's better than just keep  on trying to sell and ask people for business   but a good quote to remember is that like people  don't buy your goods and services they buy into   the relationship the story the emotion and  every single little interaction that they have   with your business should leave them wanting  more and like feeling happy and feeling good   so even if they like pass through our website  and ask a question like a simple question   hey just wondering where are your va's from you  know like our our sales person should be able to   tell them that information but also give them  value like um by the way i know you didn't   um maybe you didn't see this but i'd love to  give you like a free ebook that we just made and   let me know if there's anything else you  need if it's christmas time we'll be like   hey it's been a while like merry christmas want  to send you all our love and sometimes you do a   little video as well and you're like i heard that  you came through perhaps i'll see angel on the ceo   i just want to say hi and all of those things  kind of tell a story and make people feel like   oh if i'm in these guys hands i'm in good hands  you know i knew a really good point because people   might think marketing is just instagram linkedin  social media but marketing is so many touch points   within the whole client experience right like you  mentioned when they inquire it's like how are you   marketing how what does your website look like  and what is the message and then once i become   a client like even i am part of the marketing  where i want send that welcome video and hey how   are you going that is still marketing it might  not look like in the form of social media but   unless you put your mind in that like how do  i make the client feel so special in every way   that is marketing would you say yeah and the thing  that we've done recently at outsourcing angel   is like working closely with other departments  so part of marketing is like like emails so email   automations and in our email automations when  somebody downloads an ebook or a lead magnet   from us previously it was just a message from  outsourcing angel like thank you for downloading   this like by the way here's a cool video you want  to watch but because we're working the marketing   team's working closer to sales by heidi our like  salesperson she's like the face of sales right   so we've decided you know what it's time  to introduce heidi early into that process   so even if they just download our ebook the  thank you email should be from heidi like hey   whoever's downloaded this my name's heidi i'm i'm  the outsourcing specialist here just letting you   know that i'm here if you need any help and and  there's like a personalized little picture of   her like pointing to our whiteboard with like tips  so marketing isn't just marketing it's also like   sales and every interaction that you have you need  to kind of list out all of those touch points and   see how you can improve them because there's no  point spending all your time and effort on making   your website your social media look beautiful  and attracting them and then they come in and   they have a kind of a crappy experience or like  not a memorable experience they'd rather go with   somebody else who maybe their brand it looks okay  but then when they are actually starting to talk   to people they they have that like that feeling  of i trust these people right away yeah and that's   what i'm teaching our students at productizekit  right now is that don't worry too much about   marketing marketing and trying to get more clients  when you first need to work out what are you   selling how are you adding value and then test it  on clients and then fine tune it so that it's so   perfect and so good that when you feel like you're  really ready then you are about marketing right   because the last thing you want is 100 clients  coming in and you can't serve any of them well   and then you screw up your whole business right  yeah yeah it's like that leaky bucket theory like   make sure that your bucket has like everything is  sealed and ready otherwise you're going to bring   in all these leads it's going to be all this water  into the bucket and then if it's a leaky bucket   it's going to be put to waste anyway so make sure  your bucket is is good um so kind of work from   may i think it's maybe like working from the  inside out like once they're inside how are they   feeling are they being looked after and then start  making sure everything from the outside matches   um but if you want to start then it's from the  inside out cool let's just say if you had to map   the inside out what would from the inside step  look like in terms of because right now people   are like i want to learn more marketing like  what what should i learn and there's so much   to learn right from linkedin instagram and all  that stuff too but i wanted to teach people or   help them to prioritize what to get right first so  we already mentioned that the kind of fulfilling   of the service you know getting the the project  right what would you say the next thing is yeah   so the marketing doesn't end at just getting  people through the door it's what happens when   they like after they've come through and how  they're being nurtured through it and how is   it going to encourage them to like refer their  their friends and refer other people so this   probably doesn't apply for everyone but you know  at outsourcing angel we started our affiliate   partner program we're trying to get people really  involved with like our i'll try to get our clients   more involved by creating like a hub for them  with all of our resources there like all of   our ebooks all of our downloads and we're always  trying to to add value so we're really trying to   think like what else what else can we do beyond  just giving them what they ask for and i think   that's really important to us yeah every every  business is is different i can't say like every   person should try and start to build a client  portal or like a affiliate partnership program   or or whatever it is but yeah you kind of have to  it's like let's just say we've got the client we   serve them well would you say the next step is  creating like a lead magnet and opt-in campaign   like learn to do lead magnets and create landing  pages as the next step and then having that then   you would then choose one of the channels because  i'm just trying to think imagine you're starting   a business from scratch and you're new and  you're you don't have all the money in the world   you also don't have all the time in the world what  would you do in a reverse order to make sure that   you just prioritize the right thing hmm that's  a hard question i know yeah it's a hard question   like uh something that was like a big  revelation for us this year as well was um   we were looking at what our competitors were  doing and we realized like a lot of them were just   surface level like trying to say like oh we have  the best va's and we we can give you the best   price and everyone was trying to cut each other on  price and and say that they can offer every va for   every single task and we're like our message  it's not hugely different but we want to show   like our heart and souls so what we did was like  highlight more of our vas show that they're real   people we interviewed them use that as content  put that on our website so that people can scroll   through their profile see their experience see  their examples of their work so i think just   building that portfolio for your business to say  look this is like real work that we do and these   are the real people who work on on your things and  they have families they have a story and they have   personality and this is like yeah if you  could showcase that i think it's really   it's really helpful because um people especially  if you're from a service business your clients   want to know who's working on their business  yeah i think showcasing those things can make   you really unique yeah really well because yeah  the next step is like now that a lot of the new   startups might have worked with a few clients it's  now showcasing those examples and testimonials   improve your current website and so that when  people come in they're not like oh no you don't   look credible enough or listen i don't understand  what you're doing but you do that as a priority   first so that you know even if you're talking to  someone and you tell them about it they can check   oh i want to buy it or even getting into learning  to do instagram and mark and that because to me   even that at that stage is when you're ready to  scale would you say yeah and if you just want   to have instagram and facebook for the sake of  having an account and sharing whatever content   it's still not going to work for you so if you do  want real content then get real content like show   the real work that you're doing for clients ask  your clients hey can i interview you for like a   like a little video and then share that video on  on your platforms turn it into a youtube video   like what you do like you interview some of our  clients as well and you do collaborative videos   with them so the last video you did was like how  to like get work with the like linkedin virtual   assistant and you're talking about linkedin tips  with one of our like marketing agency clients   so yeah if you can get your clients involved in  that that's great otherwise if you can get your   staff involved then you can showcase like the  heart of your business and that'll make you more   memorable but if you can like if you have time  on top of that then definitely building those   lead magnets so having any free things that  you can give out that would add value to people   is is good because they're going to use that  template that ebook or that worksheet that you   put together and they'll remember you for it they  might go back to your website for more they might   share it to other people it has your branding on  it and those things are like evergreen content   it's always going to live there so yeah those  two things work really well together just having   that value adding content that you can give  away for free and also having the content that   showcases you as a real person real business  real people as your staff love that let's end   this video with what are the mistakes  that you see people do on social media yeah i mean besides the obvious like people  not knowing how to optimize their content and   use it properly there's also people that just  try and overuse everything so i think if you   if you exist on a platform just make sure that  it's quality over quantity all the time like   there's no point sharing one post a day but  those posts aren't really value-adding or   people aren't going to follow you for  it it's better to have like those two   or three posts in the week that are actually like  making giving people a memorable impression of you   so it's always quality over quantity i think in  the past as well um we were so focused on pumping   out all of these like things to give away for  free like oh here's a worksheet here's a template   but there were like stock standard things that  you get from anywhere and now we know to every   time we create something we're like hey this is  what we use internally at outsourcing angel and   this is a tip that you want to get anywhere else  so that people actually relate it to us and it's   not just the stock standard thing that they can  get from anywhere so yeah quality over quantity   that's the main thing a lot of people think it's  the other way around and just try and exist on   every platform all the time all day but yeah  totally like it took me a long time to get that   and mistake is people just not getting on to too  many platforms at once and not knowing how to use   any of them well but i would say if i could do it  all again i just do really well on one platform   get so used to that that it's like riding a bike  you can ride without even thinking about it and   then getting on to the next platform that priority  yeah if your business is doing well on linkedin   don't be sad because you're not getting instagram  followers that week you know like think about   where the quality actually is for you and where  the leads are and those other platforms might be   secondary they might help you get your message  out there but they might not be your primary so   yeah i need to prioritize your platforms thank  you so much annie i learned so much and i'm   sure whoever's watching this well now if you're  watching this and you're curious about how to get   mentored with growing your business or improving  your marketing then check out productizekit.com   and of course if you're a client of outsourcing  angel then you get to work with people like annie   who will be there to assist you that you have any  marketing help but yeah thanks for watching guys   thank you well there you go i hope that you've  gained a few advice and insights from annie right   there now my favorite part is that i wish that  i did take annie's advice which is to start slow   to do one channel at a time rather than  dabbling into so many different channels   and they're not doing well in any of  them i'd love to hear in the comments   below what was your favorite advice from annie  now if you want direct help from me for your   particular business i would like to invite you to  join productizekit my mentoring program which you   can see in the description below but otherwise  if you love some more content about how to grow   your business then there's more videos here  for you to watch and then i'll see you soon

2021-05-08 09:40

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