How to Create a 6-Figure Business From Home | Successfully Use Affiliate Marketing to Boost Sales

How to Create a 6-Figure Business From Home | Successfully Use Affiliate Marketing to Boost Sales

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hello hello everyone thank you so much for  joining to our webinar uh thank you so much   i think uh marta is gonna be here in a  minute but i think we can start now uh   so yeah thank you so much i'll be  presenting my screen in a second okay so welcome to this webinar about how to create a  six big figure business from home um i want to   introduce you guys to tyler tyler is part of  the wishbone team he is an account executive   at wishbone with more than five years experience a  digital marketing expert and technology enthusiast   and business strategy as well as marta who will  be joining later marta is a high-fiving mama   white business coach and growth strategist and  social media marketing powerhouse who has taken   the internet by storm she has been featured in  oprah magazine fast company cosmopolitan shape   and hopefully to impose among other places so with  uh everything said i think i'm gonna be uh leaving   uh the room for tyler to start so welcome tyler  perfect thanks for the uh for the intro there   mariana thank you to everyone who's joined today  i'm really excited to speak to all of you uh about   you know some different marketing strategies  and again how to grow that business from home   so uh to give you a bit of an introduction into  wishfont for those that don't know uh we've been   around for over a decade now in the digital  marketing space helping companies uh really   get the right foundation established and to really  provide the strategies that they need to grow so   my goal today is to give you some ideas that you  can take back to market your own business whether   you're in affiliate marketing uh drop shipping  selling a product you name it i just want to   provide some value and insights into some things  that you can be doing when it comes to marketing   so without further ado i will share my  screen with you and we'll get started sorry everybody let me get this up perfect so hello there i am again so what i want to talk to you about is how do you  make a successful marketing campaign so going over   the different tactics and strategies of that  so the first thing i want to talk about is your   website so obviously the website's very important  that's where people are going to come back and   think of it as kind of your virtual storefront and  if you think of a storefront it needs to be clean   you need to be able to move around and find the  products you want and the website is really no   different so if we come over to here i wanted to  show you an example of the wishpond website so   some things to focus on with your website making  sure that it is very clean easy to navigate that   you're promoting the things that are important to  you and your business so if you look at the page   here in front of you as i scroll through right  away we start with a very clear-cut call to action   and as you navigate through this homepage we're  promoting some of the companies that we've worked   with to build trust explaining a little bit  more of our solutions but again those high   call to actions and again just a little bit more  what we do but a lot of value built really clean   really easy to use so definitely something to  consider if you're looking at your own website the next thing you need to do is  get relevant traffic to this website   so there's a few different ways to do  that but the really important thing   to do here is to really understand your  audience to know where they're coming from   how they're finding you where they're located  all those different types of things so that you   can build the most effective effective marketing  strategy possible here so the two ways we're going   to dive into today is both the organic traffic  that you can get as well as paid ads traffic seo is one great way to get organic traffic it's  high quality it is people that are searching   through google to find exactly what you're doing  so we want to make sure that we are coming up near   the top of the page on google so that people can  get to that website easier and start making you   money so a quick example shown on the screen here  is if for example if you google best golf clubs   so as you can see here a couple of the products  right a couple of the websites right there that   are going to display uh our websites directly  related to that search term so it's going   to be super super simple for somebody to  click on that link and get to your website   now a couple factors and stats that go into  seo into why this is so important is that   there's 360 billion google searches done every  single year so you know the traffic is there you   know that it's there and you can you know start  to get some of that traffic onto your website   now if you ever look on a page i want you to  think how often do you go when you're searching   for something how often are you going and  searching into the second the third page of google   probably not very often right and it's in the  studies show so the top five organic results   that come up on a google search page account for  nearly 70 percent of the of the traffic as to   where they're clicking and where they're going so  it just shows the importance of making sure that   you're on the top of that page so that people  have it easy to find you and again when they   land on that nice clean website it's going to be  super easy and simple for them to make a purchase   and it actually turns less than one percent  of people will actually visit that second   page on searches so it's just again displaying the  importance of being up near the top of that page   so some things to do for seo i mean quality  organic content coming to your website but the   most important thing is that we're constantly  optimizing it for the search term keywords   that your clients are going to be looking for so  for example on the screen if you sell golf clubs   best golf clubs if you're looking that up  you want to rank for something like that   so that your website is going to display  when that's searched for so that's a great   way to get organic traffic for people that  are searching for exactly what you're doing   paid ads is another great way to get people  to your site and it's kind of the other side   of what i was just talking about so paid traffic  obviously we're we're using different ad platforms   to get in front of your audience and to display  the relevant content that you want to display to   get people back to your website so you're going to  go into two different types of paid ads there is   more the paid search and the paid through facebook  types or paid through social media type style   so again when i mentioned identifying your  audience knowing where they're coming from   if your most of your audience lives on facebook  for example that's a really great place to go and   target those advertisements so getting people to  click on those ads and then getting them through   into your marketing funnel that  you're gonna have built out   so we like to focus on two kind of different  types of strategies when here at wish fund when   using those platforms so we do a lot more lead  generations type advertising through social media   so through the facebook instagram google linkedin  different platforms like that where people aren't   necessarily in as much of a purchase mindset  we want to do a lot of lead generation capture   as opposed to google where it's a lot more  direct and if you saw on the previous page there   that ad up top that's a lot more of a purchase  focused ad designed to get people into your   website and buying right away some of the best  ways to convert that traffic are through what   we call lead magnets through through sites like  social media and i'm going to show you a couple   examples of those through some landing pages we've  built here at wishpond actually before i get too   ahead of myself here i'll show you a quick example  of what an advertisement like that can look like so for example if this is done through social  media we're providing value this is obviously set   up to generate more of a lead generation type of  approach we're getting people to click in getting   people to enter their information on a page just  like this one where you enter your name email   and somebody's interested in what you're doing  entering now getting that information into your   database and then what you can do through these  types of lead magnets and landing pages is promote   your social promote products to purchase right  away and get them back through to your website a couple other examples of lead magnets so some  of the ones that we like to use are contests   for more of a b2b to pro b2b  approach for example for this   for this bank we did you know how much would  you like to borrow and then taking people   through a bit of a questionnaire  to get the right data that we need   this is an example of an event so for example if  doing a webinar just like this one that's a great   example of a lead magnet so getting people's  information upon registry more of a bit of a   sales focus one but providing a discount giving  people a reason to purchase is a great example   in this case we were giving away two free chapters  of a book so again there's that value added   and then in this case we did a black  friday super sale for this client here   so getting people's name email information and  giving them exclusive discounts and offers so   really what it comes down to with the lead magnets  is an exchange of information with value added on   the other side so you have to have an offer  strong enough that people are going to want   to enter their information if they're interested  in what you're doing hope that makes sense there the other type of paid ads i wanted to  talk about are native ads and this is   very popular for people in the affiliate  marketing space which martha's going to be   touching on next here uh so what that looks like  is basically as you see here things like on the   bottom of an article it's a lot cheaper source of  traffic if you don't want to put the ad spend in   to places like facebook instagram and google uh  basically uh it's interesting behavior based so   websites like rev content and taboola will  allow you to choose where you're displaying   your ads based on industry people's location and  other factors like that relevant to your business   basically disguising it within content pieces  so that somebody who's reading for example a   similar article sees your ad on that page  can click through that and either go into   a traditional landing page like the ones i just  showed you or right back to your website so   definitely lots of good ways to generate good high  quality traffic through these types of sources so how do you build up an email list  i kind of just touched on it there   a great way to do that is through those lead  magnets where we're collecting the data we're   collecting the information from people who are  in your target base who are in your audience   now email marketing is something that's still so  so so important in today's world so if you think   about it from this way for using these different  lead magnets getting people back in to your   database now you have somebody who's familiar  with your brand who may not have been ready to   make that purchase yet so we can really go in and  market to those people who we have warm leads for i wanted to touch on a couple  other things before we jump into   the email marketing piece though so  pop-ups pop-ups are another great way   to get traffic so when you have that traffic  already into your website you have people that   are on your page most people aren't going to be  ready to purchase that first time so and sorry i   skipped ahead a little bit i do want to touch on  this before we go into the email marketing piece   so one great way to do that when people aren't  ready to make a purchase is with pop-ups so with   a pop-up 97 of people who leave a website never  return pretty staggering number so we want to do   what we can to make sure we're taking advantage of  the people that we're already getting to your page   and providing more value from there so i want to  jump over and show you another quick example of   what that will look like here so if i'm on this  page for example it's just this is just more of   a mock style page i'm just going to refresh  it to make sure it's going to work properly   let me scroll through come back now as i go to  leave this website here's what you're gonna see   there's that pop-up that comes across so right  there we're providing value for example this is   for a gym getting you two free sessions if you  sign up right now there's the value added now   somebody who may go to leave your website never  return now we're providing more value getting them   to sign up getting them to enter their information  in to take advantage of an offer like this the next way to really capture that  website traffic is with remarketing ads   um so some facts about remarketing ads here is  a great way to kind of follow people around the   internet so once somebody's left your website i'm  sure we've all seen it if you go back to facebook   let's say the next day and oh that's weird i  was on this website yesterday here's that ad   well that's because that company is doing  remarketing campaigns a remarketing campaign   is designed again to put you know relevant  content obviously that's a bit of a warmer   introduction since they've already been to  your page but to solve that problem of getting   people back to your website after they've  left it for the first time we want to make   sure again we are getting them back there and  continuing down that purchase process with you   so some facts about retargeting there it  actually helps reduce i'm sure most of you   have seen card abandonment is a problem when  somebody comes back to your website has their   information in the shopping cart and never  end up making that purchase so retargeting   campaigns can help increase the likelihood of  that purchase by up to seven percent so very   crucial to get those people back in to do that  and combining retargeting ads and remarketing ads   with other styles of advertising can  increase your purchase chance by up to 50   so definitely a very strong powerful powerful  tool to include in your marketing strategy so now i'm going to jump into  more of the email marketing side   when it comes to email marketing these are people  who have given you their information have filled   that information in your shopping cart and now  you're starting to build a database of people who   may or may not have purchased yet but know who  you are may not be ready to make that purchase   may want to purchase again and here's where we  really really need to bring the value for people so one of the most important things to do  is segmenting your email list so in terms   of segmenting your email list we want to build  that list out into different categories so let's   say it's people who've purchased before people  based on a specific location people who haven't   made a purchase yet for examples because what  we can do for them is now send relevant content   to them in order to build value and get  them back to make a purchase with you   so in doing that this is one of the most cost  effective ways to produce sales for your business   right so i'm assuming some of you here own  smaller businesses and budgets are always tight i   understand i talk to small businesses all day long  who you know really want to take that next step in   marketing and really want to take that next step  with their business but are lost for ways to do   it well building an email list and building up  purchases through that is a great way to do it   now i want to dispel the age-old myth that  email marketing is dying off because 78 of   marketers have said that they've seen an increase  in their email marketing engagement over the past   year and open rates are coming in right now at an  average of about 20 percent so people are still   checking their email it's still a great tool and  a great way to get people back to make a purchase   i also want to revert back to what i was talking  about earlier getting people cold who may not   be ready to buy from you yet on average it's  gonna take about seven high quality touch points   with somebody in order to build enough value to  get them back to your website to buy from you   so if you're focusing on your email marketing  uh building those touch points building value   for people you're gonna start seeing a lot more  and more people over time coming back to your   website and making those purchases now some great  examples of some email marketing things you can do   of course you have your company newsletters which  i'll get to on the next slide you can do more of   a discount type offerings through your email  so right here in the bottom right on the slide   you see like the thank you for entering ready for  your next vacation save 25 off your next stay with   this promo code below that's enticing somebody  giving them back getting them back to your website   say you don't want to focus so much on the  discount side of things well you can use   your email campaigns to to build the value of your  business to tell your story to get people bought   into who you are as a company and really get them  to build more of a following that way for you   so again everything you're doing is just  building value uh building trust with that   client in order to get them back to your business  so going into the newsletter things in here we   actually have a lot of great tools within the  wishpond platform to help you with newsletters   so being able to send them the custom  audiences all the design templates you'd need   to really give you a great start on  getting those company newsletters out   and again those are just things that are going  to keep increasing value and building trust   with your database that you've  been able to collect at that point so there's just a quick example of  the affiliate marketing newsletter   to look at there so just something that you could  do yourself and lastly i mean wishpond can help   you with this so this is these are a lot of the  things that we focus on here at wishpond again   starting with finding people finding your right  audience helping you dive into you know who is   my target customer where are they located all of  these different factors that are so important the   next step again that we went over reaching those  people with whether it's organic paid advertising paid advertising sorry i am losing my losing my  track here with paid advertising but getting them   back into your system to your website in order  to make those purchases so here at wishfond to   let you know we offer uh both fully managed  services so you can actually work with an   entire team here at wishfond to actually have  your marketing campaigns built and run for you   uh in collaboration with the business so how  to help save a lot of the time off your hands   there and we also offer our self-serve  platform so that you can go in and do a   lot of these things yourself we make it as simple  and easy as possible here it was fun to do that so there's just a few things that that we do  here at wishfund but i wanted to thank you all   for your time today and for joining i hope that  you know what i was saying gave you some ideas   that you can use within your own business and i  hope that you're going to go back and try some   of those tactics out in order to increase  your sales so thank you so much everybody and i'm going to pass it back to mariana   thank you so much i think martha  you're ready for your presentation yes i am let's do the darn thing so i do not  have slides if you do not have a i don't work   with slides sorry i if you don't have your  notebook right now it's time to go grab your   notebook so i'm going to give you five  seconds because if you're anything like   me you've got one close to you so just grab it  grab a pen because you're going to need that   what we're going into today is how to become  a professional affiliate how crazy does that   sound like if we were to look back on i don't  know like 2015-ish you know a window around 2015   that's where affiliate marketing really started  emerging and so we're moving into the heyday   right now and if you know how to do it well you  can crush so let me tell you super quick about   who i am and why you give a rip what i'm talking  about um not only am i sort of loud and in your   face a little bit i love you so much i'm just  giving you like some good info and it's the way   i talk so uh if you need to turn your volume down  feel free you're not going to hurt my feelings   so uh my name is martha creche that's how you  pronounce all of those consonants together   in one word i have been a business strategist for  a really long time i work with businesses from   fortune 100 businesses all the way down to  families my heart and soul bleeds for families   these days we live in a world where we really  need to put families back together again and so i   i am mainly focused on showing families how to  create multiple income streams from home utilizing   things that they already know and that they can  already do okay so affiliate marketing definitely   plays into one of those income streams and that's  why we're going to talk about it today okay   and but again i've been doing this for a very long  time i make seven figures a month a quarter of my   income comes from affiliate marketing so you can  break down the math there and probably be like   okay let's let's talk about affiliate marketing  so really you guys affiliate marketing is   so easy you don't have to create  anything you don't have to make a   product you don't have to build a course you  don't have to write a book you don't have to   do anything right because what we're doing you  guys is we're helping other businesses be able to   sell their products but then you immediately  are probably thinking let's call out an elephant   in the middle of the room you're probably  thinking oh my gosh i have to be a salesperson   and everybody immediately thinks i have to be a  slimy skeezy car sales person right and you don't   need to do that either and what i'm gonna show  you how to be able to do what to be able to do   is create an affiliate marketing business without  being slimy skeezy and weird if that sounds fair   okay i think most people don't get into sales  because they're like i don't want to be like that   i don't want to be walking down the hallway and  have somebody avoid my gaze because i may just   look at them and try to sell them something like  that's what's going on in their mind right so   we're gonna avoid ever being  like that right some fear   okay hopefully you have your notebook by now  if you don't i don't know what to tell you so   uh becoming a professional affiliate very first  thing that we need to understand as we're moving   into being a professional affiliate which in  my terms being a professional affiliate is   doing affiliate marketing in a way that you  really don't need anything else if you're okay   with the income that you're getting from affiliate  marketing you don't need anything else you know   it just it all depends on what you're okay with  right so the first question that we need to answer   is who are you serving okay because you  can't just start an affiliate business   and not know who you're talking to because even in  affiliate marketing you need to have a very direct   and a clear way to communicate with people so  they know that you're talking to them right   and so you need to choose who your people are now  i'm going to give you a hack on how to be able to   do that super quick the hack on how to be able  to do that is on your little paper make a line   and on that line you're going to make little  hash marks of the times that you've experienced   challenge in your life so challenge that  you have made it to the other side of   right so i imagine you made it to the other side  of every challenge so far in your life because   you are still here and you are still thriving  right so what challenges did you come up against   and then uh and put them as hash marks in your  own personal timeline okay now what you would   do at the end of that you can do it later if you  want to and what you do at the end of that is you   look at all of those challenges and you think to  yourself who is the who is the version of myself   that i really want to serve who is the person  that i used to be that i really that it just   fills me up to be able to serve that person i  could help support that person all day every day   now are you gonna have to no what i'm teaching  you is you know you really only need to spend   five to ten hours a week doing it in all honesty  but who is your person that you want to support   forever and ever amen who is that person who  is that version of yourself so i've had many   challenges in my life but the biggest challenge  the person that i serve these days is the version   of myself that was sitting in corporate america  in a carpeted cubicle that smelled like the 60s   we know we we've all been in that cubicle right  or at least you've seen the cubicle you know of   the cubicle i had my little quotes up around me  my picture of my family and all of that it was   me sitting in corporate america and i got a video  of my daughter literally taking her first steps   and so in all of the excitement and the like you  see her face and she's like yes i'm doing it right   but then also like but am i doing it right and  am i supposed to be up here you know like because   she was a baby and then all of a sudden she's  walking and there's probably all these things   going through her head i'm seeing a video of it  and as i'm watching it i'm seeing her face glow   my face mirrors hers i start glowing and in  the next second everything crashed down on me   because i realized that her  experience was walking to a phone   i was seeing her but she was not walking  to me and essentially i was missing it and then i quit my job and the rest is history  that's i got into all of these things that i'm   doing right now and like i said the rest is  history but so that hash it just looks like   a little hash on a timeline but that hash mark  represents that experience in my life and those   are the people that i'm here to serve and  so that's why that's your hack okay so to   to determine who you're going to serve that's  it so that's the very first thing that you need   to know do not pass go do not collect 200  whatever it is in monopoly until you know   who the heck you're serving you cannot move on  don't move on you're wasting your time you're   gonna have to go back to the beginning later  okay number two what do you want to help them do   okay so for me and my person i want to help  them get out of the flippin carpeted cubicle   i want to help them get home spend time with  their family i want to help them bring their   husband home from work i want to help them  put their family back together again i want   to help them have so much financial freedom that  they have this new word called opportunities   and options and choices that they can make in  life instead of having to do things because   they have to do them because that's what  pays their bills because that's it's just   it's it's a tether that they have right so  that's what i want to help them do so for you   what do you want to help your person do and so i  have students that help people uh go gluten-free   like take their family into an entire gluten-free  experience like they find out that one of their   kid has allergies they spent hours into the  evening searching on the googles all of the things   and you don't realize that that  makes you an expert in that   because you've done all of the research you have  lived it you know so you can now help somebody   else that's going through all of that you can help  them make it easier on themselves okay so what you   need to think of is who your person is and how do  you want to help them are we clear on that so far   i just want to see are there any ques okay we've  got q and a's all right and if you have questions   make sure that you ask them okay because at the  end we're going to have a few minutes to be able   to go over this but this is like very this is  business 101 okay like if there were an entire   college class of business 101 this would be it  so this but it's also the beginning of affiliate   marketing because affiliate marketing is not just  scattering around the interwebs your links to buy   crud right that is not good affiliate marketing  i'm just understand that okay so number three   what you're going to want to do you guys is build  a community this is my fun like i love slash geek   out slash want to put my nerdy glasses on right  now like that's where i'm at whenever we talk   about building a community love love love love  love it first of all what our what our world   today when we look out into our culture and  into our world what is lacking is community okay   number two what it's starving for is  community what people need is a common ground   what people need is to feel supported by some  other people they need community okay so imagine   little versions of you okay so for me i imagine  a bunch of little carpeted cubicles you know   with little moms in them and that's  that's like my community that's my group   it turns into families and then it gets bigger but  that is my group that is my community and then i   serve them by showing them how to have wins and  how to get out of their situation and now let me   explain how the affiliate stuff plays into that  so the way the affiliate stuff plays into that   is i have my people i'm already showing them  how i got out of x y and z affiliate to nail it   is an oh by the way it's like a uh here  let me show you how to do this really cool   thing oh by the way this is what i use  you could totally use it if you want to   here's the discount code in order to grab it just  like that easy easy peasy it doesn't have to be   all grandiose you don't have to lead with hey buy  this thing that is not gonna get anybody to buy   anything um that is going to get people to be like  oh my word please no i'm not following that person   anymore you might even get blocked okay because  people what we have to remember is uncertain   you remember why people are where they are okay  so if they're on facebook they're there because   they're catching up or they're bored or they feel  like scrolling or they want to see what somebody   that they went to high school with is doing or  what they had for dinner you know like it's very kind of voyeuristic actually so like that's  that's what facebook is instagram's like i   want to see some photos i want to see what's going  on neither of those channels do people go to and   they're like i'm looking to buy something i wonder  who's selling something let me go buy that thing   that's not why they're there and so whenever we're  sharing in those places what we have to do is we   have to cater to what they're there for you know  like we need to cater to the fact that they're   they're just hanging out cool well share some like  on your social media this is a bit of a i'm taking   a side road here but on your social media share  stuff that you're doing you need filler content   right let them know what's going on in your family  let them know this silly joke you just thought of   earlier today right or this this uh realization  a light bulb moment that you had share that stuff   it's what connects you with people but that's all  top of funnel okay top of funnel is social media   top of funnel is youtube top of funnel is your  it can be your website so if we look at blogs and   things like that those are all top of funnel that  is where we get people's attention okay whenever   we bring them down to the second level of the  final funnel that's where we're they're starting   to raise their hand and say i'm interested in  what you're talking about not on buying your stuff   okay don't get it twisted i'm interested in  what you're talking about the idea the topics   i'm interested in that and then they come down to  the second level of the funnel well what does that   actually look like whenever we're looking at the  technicalities of it right that's your lead magnet   that is your joining your lead group if  you have a lead group set up if you don't   what are you waiting for okay uh if you don't  and and i have lots of stuff on lead groups   just so you know you could just search youtube for  that um uh so lead magnets lead groups do i mean   obviously lead magnet is going to get them onto  your email list there's other things like texting   getting onto a text list you guys i'm not sure  if you remember and this is going to kind of   date it so i no longer ever agree because  i'm going to kind of date this a little bit   uh a couple weeks ago if not last week i can't  remember when it was facebook was down for six   hours and people were like oh my gosh you know  i had people messaging me like what's going on   you know is all my stuff gonna come back and  i'm like guys just just right chill it's fine   it's it's probably going to come back up but  if it doesn't come back up you've got x y and z   because you're like doing stuff the way  i teach so you've got everything set up   and so when you have people on email list  when you have people on text when you have   communication like ways to talk to your people  in other ways other than just the social media   then you're good it doesn't matter it doesn't  matter what happens so we use social media as   a hook we use social media to bring people into  our world which would be our website lead magnets   things like that does that make sense you guys  i hope that that makes sense now coming back to   the affiliate marketing piece how are you going  to be able to share a lot of affiliate marketing   because you're probably thinking oh my gosh i have  to share so many links how on earth do you make so   much on affiliate marketing like do you share it  all the time all the time all the time no because   people would stop following i would stop following  me if i if i saw myself sharing something over   and over and over again what you do is affiliate  marketing is a long game so there are short wins   with it but it's also a long game so what i mean  by that is you make blog posts you make youtube   videos in the in the strategy that i talk about  you mix youtube videos with your blog post and   you pop people back and forth so they know where  your hub is which should be your website right   and so they are they're able to click on them  on these affiliate links wherever they see them   but they exist there forever and if you're  utilizing correct keywords so we were talking   earlier about um about seo seo is my jam love  it if you don't know what seo stands for search   engine optimization he went into it earlier uh  he was talking about you know not going into   the third page of google and whatever there's a  an in-industry joke here's your joke for the day   all right here's the joke where do you hide a dead  body second page of google that's because nobody   ever goes to the second page of google so you've  got you i mean if you're gonna hide a dead body on   the internet i suppose that's where you would do  it so seo is fantastic because whenever people are   searching for something you guys they're going to  use these different keywords and whenever they're   using those keywords and they bring up a blog post  that maybe you wrote three years ago right or you   write it today and they see it in three years well  it's got an uh an affiliate attachment to it an   affiliate link attachment to it they buy it three  years from now you're getting residual passive   income i'm getting income from things that i wrote  five years ago all right like that's the kind of   that's what affiliate marketing really can do for  you but the important thing here is you guys i   just check my time here the important thing here  is that we know and that we truly understand that   with affiliate marketing you still treat it like  a business in that you need to know who you're   talking to how you're going to serve that person  and then you bring in affiliate products that   make sense with what you're already talking about  don't go all like out you know out of out into the   ether with it right we don't need to get all weird  and say like you know and now i'm going to suggest whatever dryer sheets i don't know see like i  don't even do my own laundry so i would look   really silly talking about downy dryer sheets  also we don't use dryer sheets that's a whole   nother thing those are toxic just so you guys  know but the i wouldn't suggest that and it would   look weird for me to suggest it it's not even in  alignment with what i do and how i help my people   so that's what we need to keep it all within  the same universe right like if we're thinking   of marvel or something you keep it in the same  universe your affiliate stuff needs to be in the   same universe i'm going to give you a quick  hack on being able to find affiliates okay   search for well think of things  that you use on a daily basis   and then put that name the brand into google and  then after it just type out um affiliate program   see what kind of affiliate programs they have  if they don't have a unique affiliate program   if you can buy it on amazon you can just become  an amazon partner that's an affiliate program   okay that's that so there's your hack right there  um but yeah that is that that is what i have   i can go ahead and answer questions you  guys so marianna tyler whoever wants to   take the ball here also we have the professional  affiliate program i don't know when you wanted   to talk about that but i can talk about that  whenever you want yeah thank you so much yeah   we do have some questions here uh first of all uh  here is one question i assume the remarketing is   not possible if you have a restricted facebook ads  account so that's one question from the audience   perfect yeah so i think your first step there  is to go into the facebook support and do   your best to get their account that account  unbanned and my recommendation for that is   you know they're going to give you kind of a grace  period to make sure that you're going to be able   to follow their their ad policies so really make  sure that you're looking at their ad policies   let's be real it is really easy to get banned  on facebook these days so just making sure   that you're following their policies as best as  possible should hopefully avoid that in the future   okay i think this uh question is for you martha  what if uh what if your business is a part of   who serve but it is not really what you can teach  not really sure what i what i am teaching yet i   think is it yeah so your business is a part of  who you serve let me just back up really quick   i don't even use facebook ads i'm just gonna  that's it that doesn't have to happen um but   i but it ain't it ain't bad for some folks but it  doesn't it doesn't have to happen so there's that   um but what if your business is a part of who  you serve but not really what you can teach so   i'm really quizzical if that's a word about  how you have a business where you couldn't   teach something so a lot of people don't  they don't see the forest for the trees so   let me just give you this and then i would love  your feedback if you can also just share that   there are chiropractors you know that they're like  oh i can't create a course i can't teach something   okay there's listen if your niche your universe  we think of the universe around our business right   your universe is health and wellness  and so they're coming to you because of   essentially it's alternative wellness right  because you can go to a chiropractor for   uh for allergies and stuff like that and they can  get you lined up so your allergies aren't as bad   from my understanding so there's a lot of things  around that that are health and wellness related   so you can even have you know trainings and  teaching people about just alternative or   holistic health and wellness as  a chiropractor now as a dentist   so i guess i'm curious lisa what is your business  let me ask that so i'm not just kind of like   talking about all sorts of stuff although that's  probably helpful for people that are chiropractors so we'll let you respond anything you wanted to  add to that tyler i guess we don't have enough   data yeah once once we find out what lisa does  for sure maybe you have something to add there   yeah yeah and people ask your questions seriously  there's i know that this is being broadcast like   all over the interwebs essentially right now  so you may be commenting and asking questions   somewhere else so forgive us for not  seeing that because we're actually in   the webinar itself so if you didn't  register then we're not able to see that but   uh yeah but we actually got that one question from  youtube uh uh priya is asking what are the pre   requisites i think for creating  an available affiliate website so   a viable affiliate website what's what are  the prerequisites for creating a viable one   all right i assume she's asking one that can  be approved to be a a website uh that you know   because affiliates will say well what is your  website domain name really all that they're   looking for the funniest thing here is affiliates  are typically looking to make sure that they're   not bringing in spammers and scammers so whenever  they're asking you a bunch of questions about your   stuff here's here's what most people will feel  like they'll be like oh well i don't know because   they'll be like how much traffic do you get and  and they're really asking a lot of questions   and it makes people feel less than especially  people that are starting out understand be honest   a be honest in all ways always be honest but  understand that they're only trying to segment out   the people that they don't want to be affiliates  of theirs because they're going to damage the   brand that's all that they're doing is they're  making sure that nobody comes in that's going to   misrepresent their product in order to get a sale  and so they're what they want what they're looking   for is truth and honesty from you and all like  really that's what they're looking for from you   so any website would be viable uh what what i  suggest is a personal branded website like if   if you're doing this like to be a professional  affiliate you don't have another business going or   you want it you know if you have another business  going then the affiliate side of it really is more   like an oh by the way it's you know as you type  something out it's just popping in an affiliate   link there it's not not an affiliate website  it's your website and you just kind of pop in   hypertext for the affiliate links another thing  that i'm just going to side track on because   i know we're waiting for answers here um is be  careful with the how do i say this so gently um the banner ads and the that all  the how many people have gone to   uh to a cooking website because you wanted to  use a recipe and the site took five minutes to   load and then whenever it loaded you realize why  and it's because everything's flashing at you   and all you see are all these  ads everywhere and then finally   you see the recipe all the way at the very bottom  that is a very distasteful experience for an end   user and i have stopped going to certain recipe  sites just because of that recipes were great but   i'm not going to go to those sites anymore because  it's a really terrible experience and what we have   to be always thinking about first is our clients  or our customers experience over the dollars okay   so hypertext really works well for affiliate i  only do hypertext you will not find banner ads   you will not find any of that stuff in anything  of mine because it screams i'm here for the money   whereas oh by the way here's the thing that i use  if you want to use it too here's your discount   code for it it's so much more like comfortable so  that's like i just wanted to make sure that was   clear as well did we get oh lisa's back yep we've  got the answer in the chat here oh hair extensions   girl yes so hair extensions wig for luxury clients  as well as medical hair loss clients there it is   that's medical hair loss clients that's i would  speak a lot on that for your um you can help   people in that space so uh there's many i mean  now there's this the i guess there's two c words   but there's the more recent c word that uh i guess  people are losing hair whenever they get that   but um but what you can do is you can talk about  these different conditions that people have   and you can talk about supporting them right  so like what is the stuff that's going to be   able to help them maybe maintain their own hair  and what is what's going to be able to be most   comfortable for them as they're going through  the thing that they're going through like that's   a place that you can really serve from your heart  and give somebody a fantastic experience and just   help them out and help them feel seen and heard  because that's a segment of the world remember   when i said community is what people need that's a  segment of the world that quite often doesn't feel   seen or heard because sometimes people just  don't want to look at it and they don't want   to talk about it and and i'm not talking about  just the hair loss i'm talking about the overall   reason for their hair loss people are scared  to go into that but if you're not scared to go   into that which i don't believe that you are then  you can treat it as a place of service and that's   what's needed and so that that would be one place  that i would go into just off the top of my head um okay um any comments about the business  tyler her extensions maybe some strategies yeah   absolutely so i think and i want to speak on what  martha does as she was talking there it's very   very clear that martha has done an amazing job in  her career of finding what works for her audience   finding where to put it and really producing  that content building that following so i'd say   that's my advice for you is to look at kind of the  way martha's done it with her business and the the   content ideas that she's given you really find  what's working for your audience do some testing   try stuff out really find where you're going  to be able to make the most impact with that   type of content that you're producing and then  hit it hard so that would be my advice to you yeah yeah awesome i think uh there are no more  questions here uh i just checked youtube and   everything i mean all the questions has been  answered so i think um i have to thank you guys   so much for uh joining this webinar and of course  martha and tyler thank you thank you so much for   this valuable information you just provided um  if you have any questions anything uh you can   reach out to us of course we will be sending  this uh record of this webinar for you guys   and yeah i think that's it awesome sounds  good thanks for having me this was fun   thank you tyler thank you martin thank you so  much everybody thank you great day everyone

2021-10-22 12:53

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