How To Build A Brand For Your Health Coaching Business

How To Build A Brand For Your Health Coaching Business

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you are going to walk away from this  episode with the exact steps for how to   actually build a binge-worthy brand  and the actions that you need to take   to create a magnetic brand  that attracts dream clients all right welcome back to the show so i am very  excited for my conversation with my guest today   nikki orensman we are going to be talking about  how to build a binge-worthy brand so if you're   anything like me you totally love geeking out on  branding and design and maybe you're fantasizing   about having a gorgeous brand for your business  but you may not be totally sure how to actually   make this a reality and if you don't have like you  know a huge budget to hire desire to create your   brand and you're not a designer yourself you may  be feeling kind of lost so that is exactly what   we're going to talk about and get into today  you are going to walk away from this episode   with the exact steps for how to actually build a  binge-worthy brand and the actions that you need   to take to create a magnetic brand that attracts  dream clients so before we get into everything   though let me just tell you a little bit about  nikki nikki is a brand designer and strategist   for female creatives and coaches she's the  founder of the business of branding podcast   and the creator of brand identity breakthrough and  over the past decade nikki has helped her clients   to bring out their inner experts through  intuitive led brand identity design and web   design and brand strategy so whether working with  one-on-one clients or coaching in her courses or   speaking on stages which is pretty cool nikki  aims to always help her audience to realize   that they have an expertise and a uniqueness that  if it's tapped into it can give them access to   something that we all want which is to stand out  and be seen and sell more so welcome to the show   nikki it's such a pleasure to have you here thank  you so much thank you for this sweet introduction   yeah nikki i i totally can't wait to talk to you  about all things branding and design this is going   to be fun so before we get into everything though  i would just love for you to tell us a little bit   more you know about your story like how did  you get into this work yeah i so i've been   in some you know way shape or form in the branding  space for um like you said uh you know more than   a decade my background originally um is in  graphic design i went to the art institute of   fort lauderdale i kind of always have just been um  creative in some capacity even um you know whether   it was like decking out my like myspace page like  back in the day or like you know taking apart   and redoing like my clothes and making them look  different or whatever it is i've always just   had a creative um like line in me and so i was  in college and a professor of mine which i never   did well in school i mean i shouldn't say that i  never did well but i was not like a star student   and um i got by and i had a professor who was  you know he i was in art and he's you're so   creative but like your horrible painting i'm  like i know and he was like you should really   try like digital art and you know graphic design  and so i took a graphic design class and i was   like this is it like i love this it's amazing  and i just if any creatives listening like   you kind of just get in this zone where you're  just doing something time doesn't even like exist   and so i that happened with graphic design so um  you know fast forward i got a degree in graphic   design i ended up working in textile design for  a little bit and then in product development and   licensing um once i graduated i worked in a sign  shop at one point so i've been super hands on   super on just like the manufacturing side of  things with uh the product development and   all of that to say i kind of i ended up um i was  grew up in new jersey i went to the arts to fort   lauderdale i ended up back in new york working at  various jobs and during that time i just was kind   of like i need to like i feel like i got to slow  down like something in some like something's not   working and um at the time my mom and my family my  younger brother and sister lived in uh florida so   i came down here to visit them back down here and  uh i ended up enrolling in a yoga teacher training   i left my job in new york got my yoga teacher  training down in florida and during that time   i started a women's activewear line  um called giveactive and so i spent   you know a handful of my like mid-20s  building that brand along with my sister   um sewing hand sewing these leggings and then we  got into manufacturing like my background was in   that product development so i had i knew the like  language to talk with um manufacturers and so we   got into that and then got into wholesale and in  2017 we sold the business and um i just started   peeling back the layers of like what what did i  love so much about it and i really just i loved   connecting with other business owners i loved the  brand building part of things i loved social media   at the time and you know it was much different  then and i i just was like okay i want to i   want to kind of want to like get back to um those  earlier stages of of like having an idea and then   seeing it come to life and that was essentially  the principle that i realized you know now   that i am so attracted to and that i'm good at  and that i and that i love and i love an idea   and then seeing it through and whether that was  a children's bicycle when i was in licensing and   seeing it go through the manufacturing process and  then end up in target stores or it's talking with   a early stage entrepreneur who just you know has  this brilliant idea and wants to bring it to life   um and they do that through brand identity  and brand strategy and they get to actually   have this physical or digital product or service  that they're then selling i i love that process um   and so yeah that's kind of what brought me now  i i pretty much have you know whether it's diy   products i'm creating or a one-on-one service or  something like that um i'm back in that sort of   uh birthing of of beautiful things that's so  awesome i love that okay so let's let's talk   about branding let's let's tell i would love to  start by defining what you mean by a binge-worthy   brand what does that mean yeah good question  when i you know i think binge-worthy brand is   like a catchy thing that i just like thought of  one day and i'm like okay yeah we're in like the   era of netflix and like binge you know binging  shows and so when i think of just a binge worthy   brand i think of something that people genuinely  want to be a part of and so they want more of   it so whether that is like a group program or a  service that you have and people oh when that's   done they're like okay what's next you know like  how can i keep working with you um or a product   that they buy and then they're like okay what's  the next like what's the next step after this   um so i'm always not only am i always thinking of  you know how to from a branding perspective and   when i say branding i don't just mean like your  brand identity like your logo and your colors   i mean like your messaging and your brand voice  and your core values and your mission when i not   only do i think of binge-worthy like those things  needing to be something that people want to like   without this sounding weird just like sink their  teeth into but also like when you are the business   owner like how can i create products that lead  into each other one after another and you know   when i say products i'm referring to like digital  products or physical or services whatever it is   right how can i create something that is like a  stepping stone to the next thing so they it's like   seasons like how do we just keep creating more  seasons of whatever it is that you're doing   i love that okay that makes a ton of sense and i  love thinking about it in that kind of framework   because that kind of gives us like a goal or a way  that we want to feeling it's like a feeling really   yeah okay cool so let's get into brand strategy so  what like what makes a brand strategy i know that   i think you've got 13 steps right to building a  brand strategy so maybe we should talk about those   yeah totally so um you know brand strategy  i think is like an elusive term that a lot   of people hear now and it's sort of like okay  that's important i'm just gonna file it in the   back of like something i've got to do at some  point um but i think you know i'll share the 13   pieces of a brand strategy um a lot of times  we want the like the sexy part right and that's   always like what is this going to look like and  i want to choose these beautiful colors and these   great font pairings and i want to have a badass  logo and i love that and i you know my like the   product you mentioned in the beginning the brand  identity breakthrough is that and there you know   obviously there was um strategy behind creating  that product first because i knew that that's like   that's what people really want right they just  wanted they wanted it to look a certain way um but   if i really am honest about building a brand and  especially one that's been really worthy there   are things that come before that and um that being  like your core values and um your mission and your   goals in general right of like what you're trying  to create and understanding who your dream clients   are um and how you're gonna position yourself with  them and how you're gonna communicate with them   i feel like a lot of that should should come  before you actually do the design pieces or   be done simultaneously when you are thinking  about the design because decisions made there   affect maybe the colors or the fonts or like the  energy you want to give off with the actual um   visual parts of your of your brand and so there's  13 steps of brand strategy um and i can i'll   go through all 13 it starts with your vision  then we get into your purpose and your mission   then we go into your difference the things  that separate you kind of make your business   that no-brainer choice um then we move into your  value proposition this is the promise that you   make to your dream clients that they can expect  you to deliver your values your voice your voice   is like the personality and the emotions that  are behind the way that you communicate with   your audience and and your people then you've got  your story um we add in a little something called   how we roll and this is a great part of your  uh brand strategy with which allows you to kind   of get fun about the real things that happen  within your business so you know things like   um we love matcha lattes or we you know the  the little like fun quotes that make you you   um and a lot of times those are the things that  like people like reading about on your website   or they like reading about and so you get the most  engagement on like your how we roll statements on   on instagram yeah um and then there's four left  you've got your dream clients your touch points   your pillars and your visuals and you you'll see  you know the visuals was the final piece of that   um and it is really kind of the final piece and  it's it's such an important piece but it is the   like finishing touch on all of the deep richer  um connection driven work that happens in brand   strategy work yeah i love that and i it's it feels  like yeah i mean you're right like the visuals is   absolutely whenever i'm talking to somebody about  this too like when they're building their business   they immediately reach for like what their logo is  going to look like or what colors their brand is   going to be about and um but yeah it's like just  the way that you said it it's totally the end it's   the end manifestation of all that underneath  work like a like a iceberg right like all the   stuff that's going on underneath and the part that  you see sure is the top part but it's like a very   small percentage um of what's going on okay that's  cool so is that the process then that you take   people through like defining all like excavating  all that stuff and getting clear on like 12 steps   before you ever get to the visuals is that  how you work with people is that what you do   yeah we have so i have like a diy option of that  which is called um it's called brand strategy   blueprint and then i have um one-on-one which  i i do sometimes where i take them through that   that whole process in a one-on-one more intimate  setting um i'm such an advocate of it is your   business and like you are in the driver's seat  and i you know personally what i love is i love   more of a mentorship uh container when it comes  to like working one-on-one intimately because   if you've got like a really good product that  someone can move through on their own and they   can be in control of it and the timeline and  be able to just like check in and ask questions   in some sort of community setting um i'm all for  that and it's it could just be my season of life   right now i've got a four-year-old i'm pregnant  with my second baby i you know so much going on um   but again i this is something i'd uncovered over  the last couple of months sort of just taking   like a deep dive into my own processes in my own  business and my own brand strategy which included   includes my goals um and my vision and what i  uncovered is i've really just i love uh creating   a product and selling it creating a product and  selling it and bringing something to life and   and so i've just been on this mission of  like how can i do that and be able to impact   you know and connect with so so many  more women so many more businesses   and even be able to support them whether it's in  a facebook group or a private community um you   know be able to support them through the product  that they can like get in there get it done and   like move on to the parts of their business that  they are excited about and that they love doing um   while also like drilling in the importance of  brand strategy and how it just sort of speeds up   the success so much faster yeah well i love that  and i mean by you creating that like a diy product   that people can take themselves it certainly makes  it a lot more accessible for many people to access   your expertise and then get that framework so  i love that you've created that that's awesome   we'll definitely link that in the show notes for  sure so um tell me though like let's maybe go back   and look at like the first couple steps just for  people who are just starting to figure out and   maybe they're you know listening and watching and  they're like okay yeah actually i did make that   mistake i init i was like oh i need a brand so  what are my colors gonna be but let's let's back   up the bus and give them like what is like the  very first step what is the what should you really   be start what's your starting point when building  your brand strategy so maybe like what was that   remind me again what was your first step  the first step like the first step period is   figuring out like what am i where am  i going what do i want to do with this   right so for some people it's like i want to  travel and i want to be like location independent   i don't want to be on a certain time zone  i don't want to have to be getting on calls   blah blah whatever it is right and so not even  thinking about like the visuals of the brand or   anything let's just think about like the business  and and you're like the the outside looking in   right i'm always like if that's what you want  like with a scenario i just explained then like   having like group calls or this or you know  in-person meetings and stuff like that wouldn't   make sense so let's not even let's just like  cut that part out right and then so i like to   have like a three-month one year and like a five  year sort of goal mapped out like in five years   like where do i want to be in one year where do  i want to be what do i want to be doing like my   day to day within my business um how do i want my  brand to look what do i want people to think of   when they think of me what are like the words that  if someone were to say it they're going to be like   oh you know nikki that's nikki she's the go-to  for that you know and so i always tell people   like in and let's just use for example like  the health coaching space right is and and   or that it's like is it gut health or is it is it  like full on nutrition or is it gut health right   if it's gut health like it is gut health that  is where that's maybe that's a part of your um   brand identity like maybe that becomes part of  the tagline maybe you are the gut coach like   whatever it is so and it could be that or it  could be like um you know gluten-free eating   like and that's like the thing and you know or  maybe it's like healthy skin and that's like the   thing that you focus on so not i'm not saying like  niche all the way down right in the beginning but   kind of get clear on the thing that you love  doing that you're passionate about and that if   someone were to say it like they would think of  you if you can begin to identify that earlier on   it allows not only the branding but like your  mission your vision like the way that you are   connecting with clients early on that just you  get to be clear about that from the beginning and   it'll evolve and change and stay flexible but  like setting those those sort of like loose   goals for yourself in the beginning um is like  the number one i always just do that first um and   then the next thing that i go into is is usually  mission and like your vision and your purpose so   i always call that like the mvp so your mission  is right this is the thing that like we this is an   external uh this is external right this is like  the what exactly what do you do and who do you   do it for that's what i was just talking about  like is it is it like gut health that you care   about that's the what right so we want to make  sure like we focus on gut health for x person um   then we go into your purpose this is the why so i  always when i think of the why it's kind of like   everyone saw at some point something happened  right something happened that made you say like   i gotta help other people not experience what i  experienced right i need to like shave off five   years of research for someone else to figure  out like you know why they're experiencing xyz   symptoms i figured that out and it took me forever  and it was exhausting right and so like how can i   like shortcut that process for for them and so  that sort of becomes your purpose or your why   um sometimes i feel like the  why like gets a little like   go back to your why you know but like for me  it's so it's like an aha like there's a there's   a purpose of why you're like doing what it is that  you're doing so those are like the first things um   the next piece after that is really  figuring out who your clients are so like   who are these people where are they what are  they struggling with what is the gap what are   they not getting from like anyone else who's  in you know the health and wellness space um   and and so really kind of then like narrowing  in on on the language that they're speaking   then you kind of get into like your language  and your voice and um the way that you're   gonna communicate with them okay that's awesome  that yeah i mean all of that stuff is just such   good stuff really just for building your  business not just the brand and really i mean   when it comes down to it the brand and the  business are essentially one and the same   right like it's the same thing they can't you  can't really like one doesn't really like exist   without the other like no matter what  yeah exactly yeah so so so all of that   process of creating your brand really originates  from that process of building a business that is   actually going to get out there and and serve  people the marketplace like whatever your   like you said your mission what's your purpose  here what is why are you doing all of this um   and so okay so i love that so you really do need a  very solid foundation and clarity and i like what   you said about how it doesn't need to be like like  totally niched down like you don't need to have   every element completely figured out before you're  able to actually build your brand because you know   things evolve right as you go but you do need a  starting point and you need to be clear on who   you're here to serve what you're helping them with  who are these people what are their gaps like you   said that's awesome okay so actually i just want  to pause for a second and just want to check in   with you can you tell me about because i've heard  certainly heard the terms brand strategy we talked   a bit about that and the term brand identity what  are what is the difference or did they mean the   same thing or tell me tell me about those terms  yeah so brand identity is a part of brand it's   like lives inside of brand strategy so um your  brand identity is all the things that encompass   the visuals of your brand so you've got your logo  and whether that's like you have one main logo or   secondary submark logos um your color palette  your font pairings i even bundle in there like   any graphic elements that you might have that you  utilize through your marketing or your website   um or social media you can have in there like  highlight icons for social media uh any templates   that you might use for instagram or you know your  stories et cetera um and even really like your   brand photos and the things that you use like i  kind of loop those right into the brand identity   um just because they direct all of these  things are like they're just like emotion   drivers right like essentially we want someone  to like look at this and feel a certain way   and whether that's like cared for understood  like they're in good hands um trustworthy   right we want to make sure that they are like  feeling a certain way when they come across   our business and not just like oh like i don't  i don't i've like looked at like hotel logos and   i'm like i don't know if i want to stay there like  it doesn't look like they really care about this   you know so like it really does kind of like play  into the emotional aspect of like how long someone   spends like learning more about your business so  that's really brand identity and brand identity   is just one of the 13 parts of brand strategy  and you know and bran's strategy just to like   to further define that is really like when you  think of you know when i say like a bullseye or   you know what do you think of like if i  say like a red bull's eye what do you think   yeah i would like get the circle and the like  red and black brandy like where where brand yeah   come on like a target target yes right okay  if i say like mouse ears it's like oh yeah   different disney you know or whatever that  is so i that is like people always feel like   i can't like brand strategy work is like all  these nitty gritty granular details that are   quote-unquote like feel boring the time you  know until you really get into it like you're   like oh god it's like the to-do task that  like you avoid for like a really long time   um and but when you think of like these  brands like a disney or a magnolia or target   or patagonia or you know like organic olivia or  like your favorite like person that you follow   um or brand that you purchase from that you've  stayed consistent with like you always feel like i   gotta be bigger like i have to have a team i have  to have a bigger reputation a bigger following on   social media or like whatever it is um before i  take the time to do this because otherwise it's   like why does it like why you know but all  of these all of these brands like somewhere   along the way someone was like hey whoa stop  like you said back the bus up we've gotta like   we gotta figure out these other things if we wanna  grow faster if we wanna like create more products   if we wanna like really get into the heart of of  our true like ideal clients and grow our community   we have to like get these other things figured  out like you said it's like we have to like   cement concrete this foundation before we  build the house otherwise it's gonna crumble   at some point and it all like it always does  it always like at any at some point you're like   you could be like multiple six figures and you're  like uh crap like we gotta go back and like figure   out what are we doing here you know and so the  earlier that you can actually just take the time   and like figure out these foundational  pieces um just the faster you get to   like grow your community you know be seen build  authority become an expert in your industry um   understand what they need and how you can create  for them all of that like all of those decisions   that you you've got to make them regardless  whether you do branch strategy work or not   so it's kind of like you do the brand strategy  work and then you have this framework to come back   to every time you are making these decisions  in your business about your next hire about   you know the next product you're going to create  and like essentially just to loop it back like   creating something that's binge-worthy like how  do we do that when we're taking it like one blank   slate at a time it's so much better to like look  at all right where are we at what have we created   what who's our client what are they struggling  with next what's the next thing that they need   and you're not starting from ground zero every  single time you do that you're starting from like   wow we've got this entire like 50 page document  that has like all of this stuff about our our   business and what we've done i love that so you're  saying like it's really never too early to start   working on your brand strategy like it's really a  foundational thing not kind of a nice to have but   it's really part and parcel with actually building  a business and putting it out into the world   i mean it is we when you sign up to start a  business and move into an industry and especially   something like health coaching right or health and  wellness where you're like dealing with people's   body physical mental whatever it is like  you are signing up to be an advocate for   your industry it is your responsibility  to excuse me but give a [ __ ] about   what you are putting out there right like i i'm  like it's not maybe i'll do brand strategy work   at some point like maybe i'll get to it it is like  you have got to i'm not saying you gotta do all of   it like from the very beginning in a perfect world  like yes you sit down and you do this i mean it's   not like it's not gonna take you like a year you  know it's like you could have all this done in   like a day or two if you just sit down and do it  so it's your job to like show up prepared with   consistency and trustworthiness and values  and like a voice for what you stand for   in your industry like that is in my opinion a  non-negotiable and a byproduct of it is like   yes i get to make decisions easier i get  to have this foundation to lean on i you   know what i mean i get to like have this  incredible resource for my own business it's like no brainer for me i mean obviously i  totally agree no i but i'm also like it listen   like to everyone listening like it doesn't have to  be me it doesn't have to be like my products like   do i think they're incredible and amazing yes  are they like so well thought out and thorough   totally but like by all means find the person the  resource the thing that works best for you but   do the work like do figure out those things it's  only gonna save you like so much time and energy   down the line and the best part about it is like  your clients on the opposite end they know like   not that they're like oh well this person did  their branch i do work like it's not that they   are recognizing that but they're recognizing like  they land on your website and they learn who you   are what you're all about what you stand for that  you like to wear pink on wednesdays like whatever   it is right and they're like this is my person  this is my person we are like i found my person   help me heal my body help me fix let's figure  out what's going on like you know and so that is   that's the result of it the result is someone  coming in contact with you or even better yet   being referred because you just become known  for xyz right um but them coming in connection   with your world and being like hell yes i'm done  searching like sign me up here's my credit card   yeah exactly that's definitely the feeling that  you want to create i love that and of course that   is absolutely what a binge-worthy brand can create  and um i i feel like we're going to leave people   hanging if we don't kind of go back to those 13  steps and just kind of flesh them out a little bit   because we got so far and then we kind of paused  we took a little detour which is cool um so where   did we leave off though like you know if we could  just like flush out a couple of so we i think we   got to purpose we were in there why so you know  yeah and we were talking about that as being the   foundation yeah so you've got your vision which  is like the goal setting then you've got your   mission and your purpose um then you get into your  differentiator this is like the things that make   you and your business the no-brainer choice  so that could be things like your process or   um your product suite and the way that you  actually do things so um we really get into that   in brand strategy blueprint of like how to really  pull out like what is your differentiator what   what are other people already doing how can we  combine offers to make it you know an easier   choice for them they don't have to like go  and do this somewhere else and then this here   um so differentiator is a big one then you  get into your the v's you've got your value   proposition your values and your voice and these  are like your value proposition this is the the   value that you're promising um your dream clients  that they can expect you to deliver so inside of   branch strategy blueprint we give you examples  of like your value propositions um so you can   see what those statements look like and and all  of these things that i'm mentioning like they all   have a place externally in your business so for  example like your voice this is your personality   and the emotion and kind of the way that you  communicate with your audience whether that's   your following on social media or that is um  everyone on your email list like whatever it is   and you know your voice this is the way that  you communicate with them so when someone has a   problem how do we like get to a resolution um when  some we're sharing like a win for a client like   how do we do that and for some people you're you  know your voice like maybe you're a little sassy   and so that gets like woven in or and a lot of  this is also like industry dependent too like you   know maybe it's like we are firm and assertive and  you know and bold in the way that we communicate   and so when someone messages you with um you know  questions about a product or are leaving comments   on an ad or you know or you're just communicating  with someone about you know openings for a   one-on-one like how do we actually communicate  with them that we're bringing in the values of our   voice and the emotions that we want to convey to  them and you know that stuff's important because   people pick up on that those like subtle  nuances of like the way that you communicate   and and it's important to just stay consistent  whether you are on a stage on a podcast you know   teaching in a program that you have or on a  one-on-one call like you want to make sure they're   getting the same version of you in all of those  capacities and also like whether it's you or your   customer service you know higher or whoever it is  that they're all communicating in that same exact   way too um so that's your voice and then you get  into your story which i talked about that's kind   of the aha thing um the how we roll statements  those are the ones i was saying like that's funny   yes i love those those are great yeah and then you  got you know your dream clients and that's pretty   self-explanatory that's kind of we break down like  who are your people where are they you know what   are they struggling with what are the gaps and you  break that down um and that's so important because   these are like i mean understanding your client  might be like one of the most important things   that you can do because otherwise a lot of times  you're just talking to talk to whoever and you   know i always like to talk to my audience like  they're like it's one person she's got a name   she's got a season of life she's in you know  a season of business that she is in right now   um and she's struggling with these things that  like i'm here to save the day and so i'm always   like talking to that one person no matter what  i'm doing or what i'm creating yeah i love that   it's so that's such an important reminder because  yeah trying to talk to like a big kind of faceless   group of people is not really as effective as as  really drilling down your messaging to speak to   one specific person so i love that that's great  yeah then you've got your last three which are   your touch points these are just all the ways that  you connect with your audience on a regular basis   okay um that's kind of nice because it helps you  avoid shiny object syndrome so like knowing like   okay for these next three months like we're doing  organic lead gen and these are the four ways that   we're doing it you know and like that is our focus  let's make it measurable where are we at right   now with our list where do we want to be in three  months how many podcasts do we want to get on you   know how many where are all the places we can put  this out there how many collaborations can we do   and sort of start making again like data-driven  measurable results based off of strategy work um   then you've got your pillars your brand pillars  are some people call these like content buckets   they're kind of like what are the things that  you're going to talk about in your business   whether it's on social in marketing on your  email list um and can we just rotate through   those are helpful for people who like have that  problem where they like get on social media and   they're just like i don't even know what to say  today so i'm not gonna say anything and then like   three months go by and then they're like great i'm  launching and they like show up and start selling   and everyone's like who are you the algorithm  wiped you off of my feed so you know like   staying consistent with your content creation  happens through those brand pillars um and   then you've got your um brand identity and your  visuals and that's what we talked about before   all the logo colors and you know a lot of people  you know if you're listening and you're like yeah   i thought about all those things which is a lot  of times what happens right you're like yeah i've   goal set yeah i've like done my visuals or i've  like like everything i mentioned it's always like   it's like a piecemeal like they've like done all  these things and the problem is they all live   here and right what good is that for literally  anyone yes you know totally it lives in your head   and maybe you like have one thing written down in  like a google doc and like another thing like on   some notes on your phone or like whatever it is  but then nothing ever gets like made of any of it   and if you were to like hire someone and they're  like great so like what are we doing here you know   like isn't it so nice to then have all this in  one place and just um be able to say like great   like here's the thing i feel like i'm pitching  this product but that's like not really what   this is about like i don't you know if you've got  all this in your head and you're like nikki i've   done all of this like great i implore you to take  all that information in your head for the next 48   hours and like get it into one doc so you've like  got it all laid out and it's there yeah i agree   regardless of what like whether it's your program  or whether it's like just yeah a google doc or   some kind of organized system you're totally right  for having it all in one place rather than these   like little bits and written down on restaurant  napkins or whatever right like it's gotta all be   and it has to be cohesive that's definitely what  i'm hearing from you too right it's we sort of   build it from the ground up and it all has to make  internal sense before it ever goes out there into   the world yeah i mean in a perfect world it's like  branded and it's in a pretty document and it's   cut your colors and your fonts and your visuals  like all woven throughout this amazing like uh   document that you can have internally and  be able to share with your team as you grow   um and and i love that for it to be that way but  that's just the like designer in me that wants   it to be that way like essentially it's like like  you know if google doc works for you like google   doc it is just get it all together um and so that  you've just got this great foundation for you to   be able to create and experience success faster  yeah i love that okay this has been such a great   conversation nikki um i can see that we are just  about out of time but before we wrap up of course   i would love to hear you know give me your details  about where people can go to connect with you um   you know all of those all those important pieces  yeah the best place to connect with me is through   social media you can find me at nikki orensman  i'm sure you'll share in the show notes yeah so   you can connect with me on instagram if you've  got any questions about anything questions about   brand strategy not sure if you need it or like  you need support on something like please don't   ever hesitate to reach out i love connecting  there and then we can link up branch strategy   blueprint and if you don't have a brand identity  at all and you want to just start in that one spot   then you can go with brand identity breakthrough  and that is basically just the brand identity   piece and you can start with just that and  then move on to the brand strategy after   yeah that's great i mean i love that you've  created things to meet people where they're at   right like you know whether they need the whole  enchilada or whether they just really need some   help with one key element then you know it's  all good so okay that's so awesome thank you so   much for coming on nikki this has been really fun  thank you for having me is really great to connect   all right well i really hope that you enjoyed  that conversation and i hope that it gave you some   inspiration and how-to tips in terms of building  a binge-worthy brand and the kind of things that   you need to think about as you're putting together  your brand strategy i would love to know what are   the things that you're struggling with the most  when it comes to building and designing your brand   what are the pieces that are the biggest challenge  for you and what are your biggest questions let me   know in the comments if you're watching this on  video or if you're listening to the podcast then   come and find me on instagram and let's have a  conversation and if building your brand is just   one of the things that you're struggling with  but in addition to that there are a whole lot   of other things that you need to create and put  together to start and grow your business then   come on over to my website drkimfoster.com  and you can learn about everything that i do   over there to help new and aspiring health  and wellness coaches to build their businesses   and create a freedom-based life and career for  themselves i've got tons of tools and resources   for you to help you on your journey and i'm  always creating new things for my community   too so be sure to check it out okay that is  a wrap for today as always i hope that you   enjoyed today's episode have an amazing  week and i will see you again very soon you

2022-02-27 16:39

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