HOW TO ADVERTISE ON GOOGLE FOR BEGINNERS | GOOGLE ADWORDS TUTORIAL 2019
Google AdWords so in this video I'm gonna break down how to go through and run Google, AdWords, campaigns, I'm gonna show you guys two different, campaigns, that, have worked extremely well for me in the last 30 days and even last several months and so, right here guys this is my Google. AdWords, account so you can see in the last 30. Days or so last 30 days December, 26th January 24th, spend, about seven thousand dollars a little over seven thousand dollars at, about three thousand, conversion. So leads generated, at a cost about two dollars and 38 cents per, lead which honestly is pretty good and so I want to go through and show you guys all this but with complete, transparency guys, I. A. Fraction, of the amount that I do over, on Facebook, so this is inside my. Facebook Ads account that, I've spent last thirty days about seventy seven thousand dollars so, just. Take that for what it's worth that I've spent, a lot more on Facebook Ads so if you guys want my full Facebook Ads mini course I'll have a link down right, below this video to that the, opt-in, see. Exactly how I run, advertisements. On facebook as well as Instagram, and a, lot of different strategies there but this, is all about Google, Adwords. And how to go through and run your ads right here on Google and I'm gonna show you guys two, different, campaigns, that work extremely well and some, of the targeting, that I would highly recommend now. From the 7,000, dollars just to show you guys my, tracking. Because I like to be completely transparent on this channel here show you guys everything that's happening so I tracked, everything on a day-by-day basis. As you can see here and it seems probably, like you look at all these numbers seems a little bit crazy and it seems like I'll that's a lot of work but honestly it only takes about three, minutes every, single day to go through and update this especially when you have the spreadsheet, all laid, out like this so you can see right here this.
Is Ad spend so this is ad spend for just the month of January, that's, why right appears is the last 30 days because taking, a little bit of December is about, seven thousand dollars and this is a little bit lower about six thousand dollars and haven't you know updated with today it's not live update, up-to-date, stuff because I haven't track because I tracked the, next day going back it's, about six thousand dollars but, if you look at total, revenue, generated, so I've got straw, and PayPal, separated, and I've got revenue, and cash separated. Because revenue. Is if somebody buy something on a payment plan obviously that's projected revenue, that you could potentially make in the future whereas, cash collected that's like what, you have in your hands day up which a lot of marketers just talk about revenue but you need to understand where, your cash is at versus, your revenue or. Else it's. Going to be very difficult to really go through and grow your business although the revenue numbers are extremist. Exciting. So. You can see right here from. The $6,000, been able to generate about twenty, three thousand, five hundred dollars, in total revenue so. That's like a 4x, ROI, right there which is pretty good and then, you've got total, cash is about twenty, thousand, now most, things I've been pushing this, month have not been, payment. Plans so you can see that's only a three thousand dollar difference right there and so. Six. Thousand, to twenty thousand, it's like a three and a half X ROI which is pretty good and then at the end of the day you've, got your profit, and loss of revenue on cash so about, fourteen, thousand, dollars made. So far this month, with. Google, AdWords and then guys once again this. Tracking I have separate tracking for my Facebook Ads this, is all just. My AdWords tracking. Now the, reason why I'm spending a little bit of time showing, you guys this is to go through and show you that like I'm, not just making some random video about how to go and you know run AdWords I actually know what I'm doing and I've. Made some money doing this and this is just for this month for this new year and, so you can see right here revenue, generated, profit loss after the six thousand dollar ad spend is accounted for seventeen, thousand dollars fourteen. Thousand dollars right here and and honestly guys six thousand dollars is really not that big of an ad spend when, you kind of compare it to like seventy, seven thousand dollars here in Facebook and what. Money, you can actually make so my goal this next couple months is really ramp, this up for you and and. I'll make another video for you guys then but. I made a video last year on AdWords, and did really well you, guys really enjoyed it and so I figured I'd go in and make another video because, Google. They've, changed a lot of the advertising platform what, to do what not to all that stuff and so first before we jump into the, campaigns, I just want to go through and break down some of the targeting options and these, are going and showing you like how you can create custom audiences. Just like you would on Facebook, so, custom, audience would be let's say if you have a YouTube channel like I do. Anyone, that has watched, your YouTube videos and you want to subscribe to your YouTube videos or let's say you don't have a YouTube channel but you have a list, of leads, or a list of customers, or people that visit your website we, can create custom audiences, of all these people, and.
These Perform, extremely. Well and. Then also on top of that I'm gonna show you guys how to do all this here in just a second you, can create what is called a similar, audience so, it's an audience that's similar to like, let's say your buyers, all your buyers and so, Google, will go out and find people that have a similar income. Demand income. Demographic, age, or, interest, or different things like that maybe they're visiting similar websites to. Those people that were your past buyers is the same concept, as a Facebook. Look-alike, audience and, so in order to do that what you're gonna do is just come over here to tools. You're. Gonna come over here to audience. Manager it's under the shared library. So, this is kind of the new format, when I shot this video last year in 2018, about. A year ago it was completely different obviously because, Google, has updated, their total, user interface, so. We come here click on audience manager. And that, you can see these are all my different audiences. That I have and you got the size the, size on search, so, like when you're typing into Google. Com. And let's. Say well type in basketball. Shoes okay. Like what is the audience size of people actually typing, this in for your ads right there and, then for. YouTube. Okay, so you can see these are a little bit different sometimes a lot of times are the same but. You see right here 13,000. And 12,000. And then, on display, this is like the little ads that show up as banners on let's, say like a blog or some other websites you've got 18,000. And then, so you can see how these numbers all differ a little bit and then Gmail how, many of those people are Gmail, users, that you can actually advertise, to these people inside, of their Gmail in box okay. So that's pretty cool and really, quick guys before we jump in any deeper, for those you guys might be wondering what is a Google, ad what does it look like so, you can see right here it's at the top of the search results so you've got right here it says ad ad or.
If We go over here to, YouTube. And let's. Just type in let's just maybe type in basketball. Shoes, right here, and usually. There's going to be so on this one there actually wasn't but typically, there's gonna be an ad right up here at the very top just. Like on the Google search so that's where your, ads are actually going to go show so, let's just jump back over here to the audience's so in order to create a new audience, all you gotta do is click on create. An audience and, you can create a website one, a YouTube, user so this is gonna be anyone this viewed your videos like, your videos subscribe, your channel customer. List this is probably what most of you guys are gonna be using as, far as uploading, any contacts, you have pass, leads for your business or, buyers, or anything like that you can upload their email address phone. Number any other data right there so, this one and then website, visitors, these, are gonna be two of the most commonly. Used. Audiences. For you all that are watching this, video right here so, you kind of give it a name you say. Hey visitors of a page so then you go through and basically say, you know hey I want people that have visited this exact, website, so like if it's your blog or specific page in your blog or website or, whatever it is and you can say hey anyone this visit in the last 30, days we could change this number up maximum. Is 540, days or if you want to say hey I only want people that visit the last seven. Days and last week you, can do that as well now, jumping, back over here I want, to show you guys the two campaigns, that I've been running, and that happen to working very well for me you could see I've got $2, and 38 sent leads which. Honestly that's kind of tying in some other, campaigns. Are not focused, on leads and set numbers a little bit higher that's probably sub-2, dollars in all reality if, we come here look at some of these campaigns, some. Of these are the, costs for conversion, right here you, can see those are not actually, going after generating leads so, I'm spending money and it's not going for leads which it accounts into that whole two dollars and thirty send mark, right there okay. So what we're gonna do is come over here to the campaign's, and. We're gonna click on new, campaign. Just. Like this and so, what. You want to do is kind of go through and, decide. What, you want to achieve with. Your advertising, that you're going through in placing so, I like to go and generate leads with. My business that's kind of the primary thing of any business because the leads obviously, you can then go and result, into sales and honestly website, traffic is good but you're, usually getting people to your website because, you want to generate a lead so I like to just go and run the leads, campaign, right here and then.
What I like to do is I like to go and do the video, campaign, so I like to do a lot of YouTube. Video ads because, you're able to build a deeper connection with, people, through video as opposed to just like a bunch of text and so kind of like on Facebook, where you can have an image with your ad or a video with your ad this, is the way you're able to build a little bit deeper rapport as, opposed to just having text. On a page however, obviously. That works as well but, I'm just this is one of the two campaigns, I'll be showing you in this video so if we click on video click. Continue, here and, then. We, give it a name so we'll say demo. Campaign. And choose. A budget. Now the thing, that I found out what I used to do is go through and spend like $100, a day starting out on each new campaign, that I was doing but, the thing is that happens, is something. Called ad fatigue. So if you have an audience size of let's say a hundred thousand, people or a million people or whatever it is if, you're spending a lot of money you. Have to go through and rotate those ads more, often, whereas I kind of like to go and spend around forty, to fifty dollars so let's just say forty bucks for this one and then, have multiple, ads so like you've, probably seen it like on Hulu, or some of these other companies that have all these ads on their platform, where you see the same commercial. Over and over and over again and it just starts to get annoying and you start to kind of like just tune out that commercial tune out that company whereas, if you spend a little bit less money, but. You have multiple, ads rotating. Through then, it's going to be a lot better user. And your, brand's gonna have a lot better appeal, to, the person viewing it okay, so then I'm coming down here I usually like to do starting out like five bucks a day if you wanted to really go through and start getting, promoted, instantly. You, can do and say hey I want each lead, so, this is the target CPA so. Cost-per-acquisition. That's, how much you're willing to pay for one new lead okay. So I you, know you can start out at ten bucks and then lower that to five bucks as it starts running and then. Right, here YouTube, videos do all YouTube videos languages. If you're. Speaking, English I would highly recommend putting. In English, right here okay, just because you. Don't want it to be like going to people that are not English speakers, and then obviously based off your business you, could be wanting to go through and target just the US and, or. If you're trying to do a broader market but English speakers only you, go through and say you know United States Canada New Zealand Australia, South Africa. United. Kingdom a lot of these different ones and just type these in right. Here okay. So I like to go I typically. I want to do all countries, and territories because. Then it's just like Google has so much data so many people visiting, their site all the time that you're, gonna get a lot of low-quality information, where is your cost per leave might be very low but, the quality of those leads are gonna be a lot, lower than what you're probably looking for in your business, so. For this example I'm just gonna leave it at United States and then. Inventory. Type I just leave it at standard inventory, you can kind of mess with these and kind of play around that's, a big thing is you got to go and mess and test and just see what works best for your business with all this stuff, excluded. Content, I usually, go through and exclude all of these and. Then coming over here, I check. All of those exclude, mature, audiences. Additional. Settings this. Is where if one. Person, just like you can spend all $50, with just one person if they're going through and watching tons of YouTube videos and they, just keep seeing your ad keep seeing your ad you can spend your fifty bucks just like that often one person, which, is not very effective so. We want to do frequency. Capping right, here and do, cap, impression. Frequency. So this means that if I put in two right here that. Person is only going to see your ad twice, a day max and then, cap view frequency, I only. Want them to see it once, max per, day okay, so these are kind of like the impressions, of what I, like to do the number of views and so that you're not having the same person it might be binge watching a bunch of YouTube videos, seeing. Your ad the whole time and maybe they never opt-in or they do opt-in but you spent all 50 bucks on just, this one person it's not very. Efficient. It's not very effective okay, and so then ad schedule, you can choose what days or. What time of the day or whatever you want right here but I like just do all days just run it continuously, throughout.
So There's not like a time of day or a specific day that you know I've found that like really works the best to, make it worth it to go through an only show at certain day sure certain, time of the days however with your business that could be very, doable, and that connection really makes sense so, then coming here we name this an, ad set so now we come in here we give this ads group, a name, so we're just gonna call this demo right here and then, what I like to do is you, have all these different options of like the demographics, you can choose by demographics, or their audiences, or you can say hey I only want to target people who are typing in this keyword like basketball, shoes or something like that we're topics, placements. You've. Got all these different options but, I usually like to come over here to audiences, and, these are kind of your custom bodies these are the ones you're going to see the best results with so, like I like to go through and first mark. It to anyone who's already watched my youtube videos because that means they've spent a little bit of time with me watching the videos hopefully. Build some rapport some trust they like what I have to offer and everything like that and so. They come down here and we, will choose how they interact with your business this remarketing. And similar, audiences, okay. So now I can come down here and if. You've uploaded a list you've got this combined list right here if you want to say hey people would visit my, website, you've got website, visitors right here so, if I say all visitors, so you can see 32,000. People let's. Click on that and then. Coming down I'll choose. A YouTube, video that I want to go through the market so, just, for the example let's just choose this one, this guy's video. And. We'll. Just throw this URL in right there, and. Obviously I'm not gonna go through and fully promote, this video because I wouldn't, want to go through do that but, now. What, you're gonna do is put in the URL of where you're trying to generate leads okay, so one of the pages that I like, to go through and generate, leads to is. This little, Facebook Ads training, which you know I've got a link to this down below right below this video that you guys can go through and check out all my facebook ad streams well walk. You in detail step-by-step how, to generate leads how I'm spending you, know a good amount of money every single month at.
A Profit obviously, and so, what, you all do is, just take this URL. Paste. It right there oh that's, the display URL right, oh right there, okay. And. Then. We'll come down to the call-to-action. And this display URL guys it's really just gonna be the same as this okay. You don't really need to mess around with that it's not a big deal and, then the call-to-action I would just say something. Like download. And I. Would be in this video whatever video I put in here it's probably gonna be a video of me saying hey click below to download the, you know Facebook Ads cheat sheet or whatever it might be and so, then. We come in here and notice you only have 15 characters, and 10 characters, here so, get my, Facebook, Ads. Something. Like that right and then we come down give. It a name. Facebook. Ads hit. Save and continue then. It goes to the review, process and once it's reviewed, it, usually doesn't, take too long usually, a few hours sometimes it can take as much as 24, to 48 hours I've, even had it where it's taken even several days. Google's. Process. Of reviewing ads sometimes a little bit crazy but, that's just that's the way it is right so usually. If your ads not starting, some, things that you can do is, come. Up here and, on. This cost-per-acquisition. Increase. This so if you're only saying I only willing to pay five dollars per lead well. Maybe they haven't started running your stuff because somebody else is, willing to pay ten. Perley and Google. Ads is all based off of a, bidding system, so if, there's let's say a hundred, advertisement. Places, and you, have ten advertisers. And they're, all willing to spend more money than you then. Your ads not gonna show until, all of their bathe daily budget, has been used up you're just gonna get the, leftovers. Of whatever. Is left over to be, spent and shown for your ad okay so keep that in mind if your ads not showing, it's, not necessary that your daily, budget is too small is that you're not willing to spend enough for, that advertisement. Space because once again it's all a bidding, game okay so this is the first one that I would highly recommend doing, that is going through and generating leads with. Your Google AdWords AdWords. Campaign, and this is leveraging, YouTube, videos now if we come back over here just. Cancel out of this leave. Another. One I like to go through and run is you can see right here these ones are at 15 bucks a day and the reason why I like to run these is because if you look at your, CPM. So, your CPM, is the cost to show your ad to, 1,000, people okay. And when you're running a lead generation, campaign. Just like I showed you guys usually. Your CPM, is a little bit higher but obviously we're going for leads and so it's, usually fine because then we're able to go through and remark to them through email marketing or text marketing or whatever phone calls, but. I like to go through and throw in some of these other campaigns, fifteen bucks a day and I'll, show you guys how to go through and set this all up here in just a second because I'm. Able to get my business exposed, to a lot more people so if we come back over here to, this AdWords, tracking, you. Look at my CPM, right here you, can see the days that I'm running these types of campaigns I'll show you how to set up right here in just a second see two dollars so two dollars and 20 cents to show my ass to 1000.
People Okay. And then it kind of creeps up a little bit here then I shut those campaigns, off which I'll show you guys how to set up here in just a second, and look, it jumped up to 16 dollars fifteen fourteen fourteen and then I turn it back on and jump down to three, and four dollars right here okay, so if you want to go through and get a lot of exposure to a lot of people this is a great way to go through and set that up so if we come over here to new, campaign. We're. Going to click on product, and brand consideration. Okay, and once again you can either do a display ad I like to do video ads because, I'm trying to go through and lots of times promote my videos that. I've got on my youtube channel and, so we'll click continue, and so, we'll just give this a name so, demo, once. Again like, on these ones because I'm not going for leads I'm just going for exposure. I usually, don't want to spend as much money per day but obviously that's up to you and your goals so, I'll do about 15 bucks a day and then. Coming down here I just, like I want. Still just. English speakers and then. If my if, I'm, targeting, a specific country or specific, set of countries and, with. My other my lead generation ads then, I'll want to also target those same countries, right here so I'll just keep this here at united states and then, standard, inventory, just like we did before. Excluded. Content, I'll just uncheck all these like I did before. Excluded. Types embedded, live videos. Mature. Audiences, in additional. Settings, we can come over here and on frequency, capping I don't necessarily do this because, the. More my my ad can show on this type in front of as many people as possible. That's what I want that's my goal here with this type of ad campaign, that I'm sitting on okay, so the ad group name will just give it a demo again and, then. For this one, lots, of times like you can. If you're trying to go through and you're trying to get people that are already familiar with you just to continually, see you and get that exposure, then. You want to go and just do the audiences, the remark now this is just like I showed you now, if you're trying to use this to expand. Your audience trying, to get more people to know who you are I locked, lots of times like to use key, words so. Like for example if, I'm gonna go through and say hey I want people to be able to opt into my facebook ads cheat sheet right here that, I've got up right here, but. I want, more people to see, my. My, videos, before they come in and opt-in then. I might just type in a keyword of Facebook, ads now. If I go over to YouTube. And. I. Do a quick little search. For Facebook ad, I've. Got this little plugin it's called keywords everywhere, and, it says there's a hundred and sixty-five thousand, people per month searching, for the term Facebook, Ads so, that's a pretty good audience and if they're typing in Facebook ads they're, probably wanting to learn about Facebook. Ads and so, if I type that in right there then. That is I want, to target just these people who are typing in Facebook, ads okay. And. Then coming down here my cost per view I would. Usually start out at about ten cents, but, once again if you're not getting views on your video then, you might want to jump up to 20 cents and then you can lower it down from there and then, let's, say let's.
Just Choose one of these Facebook, ads videos, we'll. Pull out here here's one of mine right here 15,000. Views pretty good. So. We'll grab this. Unless. Say I want to promote this video, and. I. Will come back over here just. Paste this in and instead. Of an in-stream ad like I did before so, that's like before, video plays on YouTube it'll show that before I'll, do a video, discovery. Ad okay, now that those are the ones where it's like if we type in. Facebook. Ads like we did this last time. So. Search query Facebook ads up pull. This up it's. Right up here this is gonna show up this is what a video. Discovery. At is right there is. You, see like Fred lamb right here how I made 7.1, million with my ecommerce store this. Is basically, kind of like an ad showing up on a Google search or anything like that but it's in YouTube's search so, you've got that right there okay, so then we come down here give. It a headline. Really. Whatever you know like how. Do. You get started, with. Facebook. Ads. Watch. Now or, something like that obviously, you would put a little more thought into actually what you're saying right there give, it a name and hit save and continue' you see right here the average cost per view 6. Cents to 14 cents which I think right now I'm getting on this one about 6 cents so on the lower end so that's kind of nice, and then how many views potentially. Per day with, the budget that we're willing to spend how, many impressions all that stuff and, so it's, how, much of your budget you're gonna actually be spending based, off of your. Maximum. Cost per view bid right here all, right so anyway guys hopefully. That was helpful as, far as kind of walk through to these different campaigns, that I've been running that, have been working extremely well as you guys can see here by these numbers this is just my AdWords tracking. And. So. I'm saying to the Facebook Ads mini-course, and then, I've got some products, I sell on the back end of that so, that's where these sales, are coming up from from strike from PayPal, all that stuff so hopefully this made sense and then also if you guys want my free Facebook Ads training. I've, got that down in a link below and, also if you guys comment down below I box also got a Google AdWords cheat, sheet that I'll be able to share with you so comment, down below let, me know that you guys want it and I will message, you and I'll send that over to you guys as well and, once again if you guys found this video helpful, it'll greatly appreciate it - give it a thumbs up and with that said thanks so much for watching and I'll talk to you all later.