How to Advertise on Facebook (2019) - Facebook Ads Tutorial For Beginners
What's up guys Jason Wardrop here and in this video we're gonna break down how to advertise. On Facebook in, 2019. So I'm gonna give you guys a complete Facebook. Ads tutorial. And I've, done some of these videos before in the past but, the last time I did a complete, overview, was, about six months ago and Facebook, is always changing, their advertising, platform, their algorithm, their ads targeting they just made some new updates just a few days ago so I figured I'd shoot this video for you guys to, help you out with, getting your first facebook advertising campaign. Completely, set up now, with that said if you guys like to also kind of read content, and that like you you learn really well by reading, as well I've, got this free facebook as cheat sheet all you got to do is just give this video a thumbs up and I, will share this with you guys 100% for free there's nothing to sell or anything like that but, you can see I cover all things, Facebook. Ads so I'm, just give this video a thumbs up and then I'll add a link to this down, in the description, as well, as in the top comment, okay. So let's just jump into, setting. Up your Facebook, ad campaign, now guys even if you have no experience if you're a complete beginner I'm. Gonna, show you guys step-by-step. How to get this all set, up alright now the first thing that we need in order to run a Facebook, ad is a facebook, business page, okay so most. People already have a facebook business page if they're in business but, if you don't all you got to do is come up here I'm not gonna actually create one right now because, I've. Got several other videos showing you how to create a facebook business page and it takes about two seconds to get all set up we just click create page page. Right here and then, you're able to run your Facebook. Ads your sponsored, posts all that from this, business page, okay. So now that we've got our business page let's say we've got one set up and if you guys don't have one set up I'll add a link to go through and show you guys how but honestly you guys you don't even really need to watch this video it's pretty straight forward if you just click on page right here okay, so once you have that facebook business page set up what we're gonna do is we're just going to click on add and this, is gonna take us into the Facebook Ads manager where. You can create your first Facebook advertising. Campaign, alright, so right, out the gate you can see right here it says what is your marketing, objective, Facebook, wants to help you out with. Your ads and because, obviously the, or success you have the more money you'll pay to Facebook, and the more money they'll make and so like like, they're on your side and I think a lot of people think that like they're just money hungry they just want to take all your money which obviously, that's true to some degree but they're, only gonna take your money if if you're going to be giving it to them and you're only going to give it to them if you're actually successful, so that's why they give you so many different marketing objectives, to choose from and that's, what I want to quickly, cover with you what each one of these objectives, means, and, so you know which, one to choose when, you're setting up your first advertising. Campaign okay, now before we dive into the, campaign, objective, right here and, I want to show you there's, kind of like the hierarchy, of Facebook. Ads so, you got first the campaign, okay so that's your objective are, you wanting to get people to watch your video are, you wanting to start Facebook, like a Facebook message conversation, or you want to generate leads or just get people to your website like. That's where you're gonna choose this we're gonna cover that here in just a second and, then kind, of moving down like it's like kind of like a pyramid, like this you. Have your ad set, case, right over here and this, is where you're gonna choose your audience, so who you want to actually target, is you're gonna do you're gonna choose your daily, budget or your lifetime, budget how much money you actually want to spend, on this advertising, campaign and then, you're also gonna choose what. The placements, are do, you want this ad to show up on Facebook. Or do you wanted this to be an Instagram, ad or do you want to be on Facebook and, Instagram or, everywhere, that Facebook can possibly show your ad and so, we're gonna get into all that here in just a second and then.
Last But not least this, is setting, up the actual ad so, this is the creative this is what people are actually going to see of the, image or the video the, text the headline all that stuff so. You actually do this very, last all. Right now jumping. Back over here, to your marketing objective, so, Facebook they have so, much data on every. Single person on Facebook they, know the ones more likely to, buy products, online the, people more likely to watch a video like or comment on post or anything like that and so based, on your marketing objective, that you choose. Facebook, will know which. People in your specific, audience that you're targeting to, show your ad - okay so what's your market objective brand. Awareness and reach these are more about like just getting masks maximum, exposure for, your ad. Consideration. Right here traffic. This is to get people to click from your ad to. Your website, or to your blog or anything like that so just get more people to your, your, website, engagement. This one is to get more likes and comments, and shares on a Facebook post so if, you made a Facebook post about your business or whatever and you want a ton of people to see it and you, want to get all the engagement, stuff like that that's, the one I would use right there app installs, if you have a mobile app video, views if you wanted to get more people more, eyeballs, on a specific, video maybe, it's a trailer, or like a little commercial, about your your product or your business lead, generation is pretty cool this. Is using Facebook's, lead forms, okay, so when somebody clicks on the actual Facebook ad it's gonna pop up what it's called a lead form and from. That lead form you can say hey I want to grab that person's, name phone number an email address, and, instead of that person needing to tot type in that information. Facebook. Will actually, pre fill that info, with, whatever information they, have on that person's, Facebook, profile, so it's, kind of cool very helpful when you're generating leads messages.
This Is going to go through and start, conversations. Inside a facebook Messenger and then, convergence, when. You get a little bit more advanced this is actually my favorite, type, of Facebook, ad campaign, to set up but, there's a there's a few other things you have to do you got to set the Facebook pixel, Facebook. Custom conversion, which, if you guys are interested in any of that I have other videos showing. You guys exactly, step by step how to set all that stuff up and so once you go and you like start to really scale your facebook advertising, campaigns. Your budget all that you. Really want to nail down the conversions, then, catalog, sales and store traffic this is more for like the e-commerce well, catalog sales for e-commerce and store traffic for you, know if you got a, local shop at a mall or something like that now. For this example guys let's just say that we're running a traffic campaign cuz I think this is going to be the best place to start out if, you are a beginner, and you're kind of like just trying to figure this out for the first time so. Let's, give it a campaign name now, let's say, like guys Facebook. Ads work, for pretty much every, business, so if you're a small, business a, local business and international, business whatever it is that. They work amazingly, well so for this example since we can't cover all types of businesses, let's. Say that you are a real estate agent, okay so. We'll cover how to cover you know create Facebook Ads for realtors in this one so, we'll just say this is gonna go through and we're gonna market, a listing, so, this is one two three main. Street listing, and create. Split test and campaign, budget optimization. These, are kind of some newer features, that they've added towards the end of 2018 so, a split, test is basically like let's say we're going to go through and we're, creating this Facebook, Ads campaign, to, target people in the, dallas-fort. Worth area right. Well if we want to go through and we. Want to show one ad to to. Those people and then another ads this is the same audience well. That's a split test because they're gonna have half the traffic go to the one and half the other and so we can see which ad actually performs. Better and then, the campaign, budget optimization. Basically. Simplify. This as much as possible is. You usually choose, your advertising. Budget at, the ad set level but, you do it just from the campaign. Level okay so we're, not gonna worry about this right now just a little bit more advanced. Strategy techniques but we'll just hit continue on this and remember. At. This point what we're gonna do is we're. Gonna choose the audience, that we're gonna target our budget, and where, we want this ad to, be displayed. Okay, so right up here we'll give this a name, we'll say Dallas. Fort. Worth area. Something. Like that now obviously like the name doesn't matter it's just like whatever helps, you out the best and, you can see over here so we've got the audience size so you have the potential reach and then, based off your budget, we'll give you kind of an estimate of daily results of how many people you'll reach and based. Off of the, traffic, campaign that we chose how many people will click to. Our website, okay, which these will all adjust, you'll see here in just a second, as we're, going through and creating, all this these different things right here so. If we're, gonna refer, a realtor, and we, want to go through and target people in the, dallas-fort. Worth area okay, we're gonna go over here and so on locations, we. Are gonna change this up we don't want to target everyone in the United States because if we have a listing in Dallas, we, just want to go through and say Dallas. Okay, so we'll just say Dallas Texas, and. You. Can go through and nail this down to like a the, current city only or. Like, you say I wanted to do a 10-mile, radius right here and. Facebook. Like you used to be able to go through and add zip. Codes and kind, of target, by zip codes which they're actually taking that away here in the near future the, reason being is because they're really trying to stay away from any discrimination. So, what some people would do is they would go through and they show their Facebook, ad to, just the high-income, zip, zip codes or the low-income zip codes and, it would kind of discriminate. You know the ads showing the only specific, people okay. So they're really doing away with that and when. We're going through if we. Are a like. A local business, and we're. Only going to work with people that live in our town locally. So if like we're a real estate agent a dentist a chiropractor.
A Personal. Trainer or anything like that we. Want to come over here and. We want to choose people who live, in this location. Okay. Because obviously. Like if you don't live in the location, you're, not going to go through and find, a personal trainer or a dentist or a, realtor, or whatever it is whereas, like if you're a local restaurant then. You'd want everyone, in this location. Right here okay or. If you want to go through and hit people traveling, or you know you, got all these different options but since, we're doing this for real estate we're gonna say people who live in this location, you can see this drop down to 1.8. Million people now. Another. Update here currently, they still have the age demographic. Right here where you can go through and change that however. In a few months they're also taking this away which, honestly like, if you're getting pretty specific, with a local, business I. Found. That this hasn't really played too much of a difference in my targeting, okay, so I wouldn't worry too much about that and also. Once again just to stay away from the Facebook ads discrimination. And to stay away from like getting your book ads account shut down which, can happen I would, just leave the gender at all obviously. Like if you're trying to target specifically. Like if you got a fitness business you're trying to target just men, or just women or whatever you. Can do that but, just. Know they're, pulling, back on a lot of the discrimination, factors, and so just keep that in mind moving, forward okay so we're just gonna leave that that language, is I just, like to kind of leave it because if they're in that area usually, you know they're probably gonna speak a little bit of English they might speak another language as, well but a little bit of English and. Then down here on your detail targeting, this, is another thing where a lot of people have had questions, because they are taking away a lot of the demographics. Like they've taken away a lot already like their income, like if some of the first-time homebuyer and all these things but, you can still target, based off of interests. Okay, so like let's say if somebody does want to go through and target someone that's interested in Trulia, or Zillow. Or something like that if they are real estate agent you. Can go and add those in, what. I found for real estate like a lot of times is best just to leave that completely wide open however. A cool, thing about Facebook Ads is you can go through and say let's, say we want a target let's just for the example, we'll. Say we'll target people from Trulia, or that, are interested, in Trulia Zillow. You, know just a few of these different, big, you know realtor com maybe we'll, just leave at that but, then we can exclude people okay. So we can say hey but we don't want to show it to any real. Estate. Agents. Okay. So real estate broker right there so, we can actually like say hey only people, that like this but, exclude, these people, okay, so that's kind of cool when you're going through and showing these because if you don't want like your competitors, to go and see your ads or anything like that you can exclude those types of people and. You can see how this brought down the. The. Potential reach right here quite, a bit, all, right so now coming down. You. Can even say hey I want to target people that are connected to my Facebook page like, my Facebook page or anything like that I usually, honestly, I don't really mess around with that too much and if, you did like if this was an audience you were gonna use time and time again what.
You Can do is come over here and save, this audience, so, let's say this is going to be the, Dallas, area. Trulia. And zillow. -. Realtors. Okay, so you can come in here and then the nice thing is is like once. You come back in here and you're creating another ad campaign, instead. Of going like you can just go through and use a saved, audience, instead of going and like making, all the connections, there okay. So coming down here. Remember. We talked about placements. Now, placements. Is basically where you want your Facebook ad to show up you want to show in the Facebook newsfeed on desktop. On mobile on that right-hand column on desktop in the Instagram newsfeed and the stories whatever it is and, so you've got automatic, placements, which is recommended and. Six. Months six to twelve months ago I would have told you not to do recommended, I would have told you to come down here to edit placements, and just. Go through and choose where, you want to actually show, your Facebook ad but. Since then Facebook, has actually really improved, their targeting, their placements, everything, and, so I actually like to go through and use, automatic, placements, however, I just want to show you guys this because it's. Really helpful to kind of like see all the different options that you have so. First of all you can say hey I only want to show it to people on their, mo phone or only people on desktop so you can choose between those and then, you've got the Facebook news feeds in, started calls right-hand column so you can see you've got all of these different, options of, where you want to target now, a key thing to know, is that, certain, placements. Only allow certain types of ads right, like a Facebook, or on Instagram, newsfeed. Video, can't. Be as long as a Facebook. Newsfeed, video. Okay so if you want to do on Instagram it's, got to be a shorter, video so, you just got to keep that in mind as you're creating your ads that. You know it might not fit, the exact, placement, with. Every, ad type, all right. Especially. Like with stories those were more vertical, whereas. Some other ones you might want more horizontal. Or boxy, like the square okay, so just keep that in mind and, then coming down here. Your. Budget okay, so you could do a daily budget or a lifetime. Budget, so daily is basically like once the ad campaign starts it's gonna be spending $20.00 per day or you, know ten dollars or whatever the budget you have or, you could do a lifetime, budget, of saying hey like maybe let's, say I'm a realtor and, I've got an open house next. Weekend, okay so I'll say hey it's. Gonna be on Saturday so maybe I'll start ramping up my ads on that Thursday. And then. I'll run it till or, Wednesday, and I'll run it till Saturday, so it's gonna start at, maybe. We'll, have the the open house is gonna end at 5 p.m., okay, so, I'll stop the ads then because or maybe like even a little bit before coming, here. Put like that but I want to start it on April 3rd and I'll start at 8:00 a.m.. So. People can kind of start seeing my ads and the. Cool thing about this is like you could say hey I only got a lifetime budget I'm only gonna spend. Hundred. Bucks on this open house but. My, ad is gonna go through and show from. That Wednesday morning at 8:00 and then it's gonna automatically, shut off at 4:45. Just. Before the open house closes, down okay, so that's kind of cool little feature right there but, typically. What. I like to do is I like just do a daily budget and I. Don't like to have a start and end date I like to run my ad set continuously.
Now. The. Reason why I say this is because if you have an ace, book advertising, campaign that's, working, extremely well it's getting you some great results on lead generation on sales or whatever your metrics that you're trying to measure you. Don't want that to all of a sudden end okay. You want it to be able to continue, to run and you want to be able to dictate whether, you're gonna shut that facebook ad campaign, off manually. Or not so that's, why I don't like to go through and do like the start and end date because it comes to the end date then all of a sudden like all these awesome results, you were getting well. Now they're gone okay so. Obviously like your daily budget this, is really, in accordance. To like how much you have set. Aside for your budget which I usually, recommend starting, out at at least ten dollars per day if. Fifteen to twenty dollars per day would probably be even better as, you're going through and just optimizing. That campaign okay. And then for this all like the optimization. For a delivery, link clicks usually, all this stuff no, matter what campaign, objective you choose I just leave alone because the Facebook's kind of got it dialed, in of what they need to go through and do if. You want to do like this bid cap this. Bid strategy what, it basically means is, saying, hey I am, willing to spend, a maximum. Of two, dollars every, single time somebody clicks it okay. Or maybe, it's five dollars because what, Facebook, Ads is is just a bidding, system, so. If somebody's willing to spend $3, per click but, you're willing to spend $4, per click then your ad is gonna show before. That, person's, ad okay, but like if you don't have that budget to go spend like five dollars per click and you've got maybe you, know one dollar per click right. Here then, you can go through and set that however, the, thing you got to know is if, you've set a to like, too low of a click like too low of a big cap right there Facebook. Won't even show your ad because there's probably a lot of other people willing to spend a lot more money than that and so, a lot of times people will go through and they'll set this like really low bid cap and they're, like why is my ID not running well it's because you're not willing to spend enough so with, that the simplify, it I just take this off and let Facebook, automatically, determine, what. I should be spending on my ad okay. So let's, just move on so. We've covered the campaign, the objective, what you want to do what you want like what your goals are the, ad set your audience your, daily, budget your placements. And now, we're gonna actually get into creating. This Facebook. Ad okay. Now right, here this, is where you can go through you can give it a name let's just give it a name one two three. Main. Street, listing. Looks like I'd hit caps lock and. Then you choose this is where you're gonna choose your Facebook page so, remember how I said the very beginning you need a Facebook page this, is where like if you haven't created one you're gonna need have one created so let's use like this John the realtor one this example and then. Your Instagram, account if you're gonna run your. Facebook. Ad on Instagram, as well you. Can connect. Or Instagram. Account or you. Could just say hey I'm. Just gonna use, the selected, Facebook, pay so if you don't have an Instagram account that's totally fine it's, just gonna show up as John the realtor on your. Instagram, account okay and if you want to add on use out right there now. Coming down. We've. Got this carousel, we have this the format's right and carousel. Is basically like you can go and you've probably seen them they're not as common, but you've got like four or five images, that you can kind of scroll to the side and see all the different products, and different things that are going on the, most common, and the one I'll use and show you guys today is this, single, image or, video, ad okay, and that's obviously why it's it's chosen by default here, and so, we come down here and, we just upload, an image or a, video. Up. Into the system now here's, some cool things like if you use a face, or if you use a video and upload that into Facebook. Facebook. After, you run your ad can. Actually, track every, single person, who watched that video you, can see how many people watched it for three seconds, ten seconds, twenty five percent the video fifty percent and so you, can get some really cool data, on, people, that have actually interacted, with your ad and watched, the video okay, now with that said like obviously like video, can sometimes be expensive, or it's, not really realistic to get you, know create that so, Facebook.
Image Ads work amazingly, well as well so for. This one I'm. Just gonna upload an image, we've. Got I've. Got one right here at this image right here so this is the listing let's say that we've got and the. Cool thing is - Facebook has these free stock images so. Like if you want to go through and use one of these images so let's say we, want to search, a house or whatever you. Can use one of their, images, as well but, obviously if you're like gonna go with her and market a listing you probably want to get an actual photo of that listing. So, let's just we'll just choose this one since this is a demo anyway. So. We've got this image right there and then, as we're going through and creating, this ad it. Shows, up right here so we can see as we're making changes, what's. Happening, with the ad what it's actually, look like now, you can see how it says like shutterstock on all over the image, right here this watermark, once. You actually go live it's not going to show that so you don't have to worry about that and another. Thing that this is kind of like a newer update with like, 2019. Facebook, Ads is you. See how this is a square, image well. Back in the day a lot of them were more like the horizontal, well. The. Square image is I found, to work amazingly, well they work way better than the horizontal because it takes up more real estate when. Someone's, scrolling, through their Facebook newsfeed, so, if, you can make your image, a complete. Square so 1080, by 1080, that's. The best way to do it and. If you're like I don't know how to do that there's this free tools called canva. Canv. A.com, and you, just come over here you can say hey I want to create a custom dimension. 1080. By 1080. Crate, new design and, you just drag the image into. This little design template right here download. It and upload. It into the, Facebook Ads manager. Okay. So now this text this, is where you're gonna like this is what's gonna be said in the actual, Facebook post up here okay, so for this example like, you know I'm just gonna kind of run with this on the fly here but let's say. Beautiful. Home. In the. Dallas. Area we'll, say like a. Beautiful. Home we'll, say beautiful. 4. Bedroom. 3. Bathroom. Home in the Dallas area and. Then. We want to give that it's like we want to like kind of like this is like the offer that we're making right so, we want to have some type of hook to. Get people to click to our website, or click to our landing, page actually generate, the lead and so. One thing like with listings, specifically. I like, to say like hey if, you want more like, pictures. Of this property, if you want to get the price of this property and the address and all that stuff click, to my website so, I might save for more. Pictures. Price. And. Location. Click. Below or something like that and obviously like, I said guys just kind of go on the fly but, whatever business you're in doesn't matter what business you're in think. About what your ideal target audience, would want like, a checklist a cheat sheet maybe, a free video or something like that and that's.
What You want to write your ad about okay so we, can kind of go on but I'm just going to like for sake of time I'm, just gonna move on to the next one so, the website URL this, is where you're gonna put your obviously, your website URL now. Some, things to note here if you're, sending people to your, main website. Based. On like what you want to get out of the Facebook advertising campaign like if you want to generate leads with your Facebook ads is, probably not the best thing to do to send people to your main website or even your blog, the. Reason being is because your, main website isn't, really set up to convert, people into lead so I've got Godzilla. Right here this is an example website if, somebody lands on this site right here obviously. They've got this big search bar right here but. Because, there's, a lot of other links. And there's a lot of other things they can like kind of scroll around there's. All these different things that are going, on like this is actually a pretty good landing page overall, like, some websites are a lot worse, than this but. There's just a lot of distraction. Okay, so I liked whenever I'm running a Facebook ad and, I'm gonna spend money and send people to a specific, website I like, to send them to a landing. Page which you can see right here it's. Like there's nothing else going on the, only thing for them to do here is come, in here and say get me the list putting their name email and phone hit submit and become. A lead okay so like that's, one big thing I would I would highly, recommend keep, in mind and then, at this point after you get them to put in their name email and phone hit submit, then. You can send them to your main website or, your blog or, your Shopify, store whatever, it might be, okay. So, let's, for this example we'll just throw in. This. URL and. Then. For the headline like, this is something that you like want want to you want people to like catch, their attention right, so we'll say. Beautiful. Home, in, Dallas. Something. Like that something, very simple and then, I like to learn more - call-to-action button you can see right here there's, a lot of different options you can go through and choose from pretty. Much no matter what campaign, I'm running I always like to use learn more and then, down here the, newsfeed link description. This. One will, only show, up if you're, on your, desktop, newsfeed. So it's not like it's, not completely, critical. That you throw this in here but, you can say, come. Check, out this. Beautiful. If, I could spell. Four-bed. Three-bath. Home. Okay. So, now what we can see here this is what its gonna look like on your, mobile, device right and then, you can kind of see what it looks like so this is where like. I just was saying the news feed link descriptions, down here you, can see what it's looking like on all these different placements, that we've chosen okay, so that was like Instagram, right here or, mobile marketplace and so you've got okay here's Instagram, so. You can just go through and see what its gonna look like on the stories, on all these different platforms and then, from here guys all you have to do is just hit confirm, and the. Campaigns, gonna go live okay. Now, it's. Probably gonna take a couple of hours it's gonna go under review and, just probably take a few hours before, it's completely, live but. That's normal, don't worry about it if it takes 24 to 48 hours still it's like fine just give just be patient especially if it's your first one and then, what, I would highly recommend doing and, this is the biggest mistake that most beginner, face book advertisers. Make is they'll. Run, their campaign, and if it doesn't get good results in the first 24 hours they'll shut it off oh my god Facebook guys doesn't work I'm just I'm quitting I'm gonna be done well. The thing is what. You want to do is you want to let it run for, a few days so, you can actually get enough data so that Facebook ads for, so Facebook's, algorithm can, update and, like. It can go and adjust and, see like who's interacting with your ads and adjust, for you which is super. Nice super beneficial, so. With. That said it's all based off of your, ad spend so if you're only spending like five to ten dollars a day I'd, probably give it four to five days before I ever, even like check or freak out it's like if things are working or not but, if you're spending like 50 to $100, a day I you know you could probably give it just 24 to 48 hours to see if it's actually converting, and working, and the, reason why is is because the.
More Money you spend the, more data you have and the more data you have the better decisions, you're able to make so, anyway, guys I hope this was helpful, when it comes to creating your Facebook. Ads campaigns, in 2019. As you can see if you've watched my previous videos, there's, a lot of new updates with the Facebook ads targeting, the demographic, changes, all this stuff and so this, is some of the latest and greatest and, I like to share with you guys like. What I'm learning I go through and just you know for fun not. For fun but also for business reasons but, I hire, different Facebook ads coaches and I'll have like one hour trains with them and then. I'll implement what they go through and they teach, me as well just, because it's good to have different angles from every, person. And see, what's working in their industry, so I like to try to get people in a lot of different industries see. What's working and then I'll try to implement it myself and then, once I implement, it myself and I see good results then, I like to share with you guys because obviously. You know the more success, everyone's having then you know the better we're all off so with. That said guys if you guys do want that Facebook, guys cheat sheet once again just give this video a thumbs up and. If you guys found this video helpful, give it a thumbs up and if you have any questions, on Facebook, ads drop. A comment down below and I guys, I answer every single one of the, comments, down. In the comment section so if you have a question, I'm here to help I want to help you guys out so just drop a comment down below and. If you're brand new here make sure you subscribe the, channel hit. That notification bell, so you guys can be notified every single time I launched any new video I launched, new videos every single week on how to generate more leads make. More money and grow, your business so, hope. To see you guys here, on the channel in the future and, with that said guys thanks so much for watching and I'll talk to you all.