How to Advertise Amazon Products (Boost Traffic and Sales!)
Hey. Everyone, Mike McCleary here along with my buddy, and co-creator. Of amazing, selling machine rich. Henderson, here for another edition of some. Live Amazon. Training, on Facebook. Live so, now we're just getting started so I'm probably gonna talk. For a little bit before we get into training and let everyone hop on and start watching this but. I want, to make sure that everyone can see and hear me it looks like everything is live great awesome so. Now, if you have not yet watched of the any of any of the other training, that we have on selling. On Amazon be sure to check out some of the other Facebook lives that we've been kind of going crazy on the past two or three weeks you, can check them out on the amazing, calm Facebook, page you'll, see all the recorded, facebook lives and that's, where this Facebook live will show up once we're done it'll automatically, be there you can watch it in case you come in late and, then also if you haven't had a chance yet head on over to amazing. Selling machine comm, slash. Live. Desks sessions, and Richard's gonna be posting that in the, under the comments, here and you can sign up and get notified of any future facebook lives that we have and you'll also see the the, previous Facebook lines we have there all as well so you have an easy list of the titles, and what they are and you go find them watch them anytime you want now. Also. On amazing, selling machine we, have a full full, 4-part, training, series there so these Facebook lives you're like really Deeping, you know going deep into some, really cool strategies. And tactics but on amazing solutionn comm we actually have a four-part, training series completely, for free that'll, walk you through the entire business, model of becoming a seller on Amazon, we. Have the first part of the training which, goes over how to find the perfect hot, product, opportunity, in rich Henderson he's the master, at finding hot products, he actually came up with a list of a hundred vetted. Product hot powder sorry hot product opportunities, they, can go out there and they meet a lot of the criteria that we're talking about just to show you how easy it is to find products now also in that training you'll, find all the other things you want to look at as far as like reviews go and revenue, and price and size, and weight and then go through that list and see those that actually meet all the criteria as, well and most, importantly, you'll be able to find any product. Out there, meets criteria, so well above, the hundred the hundreds just to tip the iceberg we want you to have all the information go out there and find, thousands. Of products that really are great opportunities to sell and make money on Amazon that's, all done in the first training video on amazing, slow machine calm now, in the second, session we, go over what's called the Amazon automation. Blueprint, and this really makes the business so easy to run from anywhere in the world so we're going to show you once you find the right product opportunity how, to find a supplier for that product for anywhere in the world so whether that product is sourced in the United States in Europe and South America and Asia will, show you how to find suppliers, ready.
To Make that product and looking for you so they can make the product and you can brand it under your own brand and you can do that right in your computer you know if the travel anywhere it's not like you know thirty years ago where you need to fly and jet set all over the world to meet with manufacturers, you can do it all online so, much easier and that lesson, we go over that we, also talk about the beauty of having a freight forwarder now, these are people that their entire business model is how, to ship products from point A to point B and you to that point a is you know thousands, and thousands of miles away, perhaps, over in China and let's say you want to sell in United States they, make that process of getting products, all the way from over there to here really, easy and painless and so we actually go over an. Interview with our freight forwarder this is the same freight water that I use that rich uses that Matt Clark uses that Jason katzenback use and several other people use as well, so. You want to hear that entire interview and what we do is we ask the most common questions and the way I know those questions is because two things one. When I start off selling I had a lot of questions about what is a freight forwarder how am I going to ship these products, what are all the customs, and duties and tariffs, and taxes, how do I deal with that how do they make sure that I'm following all the rules and guidelines why, I quickly found out that freight, forwarders do all that for you and they're very affordable now, secondly because rich and I were. The co-creators, of the amazing selling machine course and we've been hearing all the questions from all of our thousands of members for the past several years we, know the common questions that we get as well so I was sure to ask them on that call and you can download that call and listen to it in training, video, number two on amazing, selling machine comm, so, now once you've found your product once, you find a supplier and a way to get that product or wherever you're going to sell whether it's on amazon.com United, States or it's Amazon, in the UK or Germany or. Maybe, it's Australia, or Japan or Canada the next thing is you, need to figure out a way to really get sales going so in training, video number three it is all about the rapid, ranking, system now, we call it the rapid ranking, system because so much of launching, a product on Amazon is making, sure that your product is visible, and can be found easily by, the millions of people I think it's like a hundred and eighty seven unique. Monthly visitors go, to Amazon, each month that's, why it's called monthly visitors that's how many people are going to Amazon to look for products and if they can't find your product then you'll have the best product in the world and you won't make a sale but, in a rapid ranking, system we show you exactly how to launch a product and get it seen easily by those people out there looking for products just like yours and then in the fourth training video we go over how to make this whole process even, easier how to make sure that you know exactly what to do how to tie it all together and how to get involved the community of like-minded people all wanting, to do exactly, what you want to do change, your life by running your own business so, again don't.
Do That right now be, sure to stick on this call and if, you're just joining us matter of fact on, this call we're gonna go over how all of them all the sellers on Amazon find, all this unique highly converting traffic and all, within Amazon, so don't leave yet be sure to check out the training afterwards but stick around and watch this training to find the best sources of internal traffic on amazon.com. Which, is we're going to get into next so. As a matter of fact I want to get right into the training and again if you're just joining us you missed out on the first, part of this Facebook live totally, fine this video will automatically, be recorded, and it'll, show up right here on the amazing calm Facebook page usually, within just a few minutes, of this live session being, done so stick around watch, the training and go back and watch the beginning if you want to as well so, now the title of this well you know has all to do with how to find the easiest and highest, converting traffic on Amazon. And the, way we do that is by utilizing Amazon's. Own internal. Traffic, and advertising, systems now, when. We start off you know rich I've been selling out for probably four and a half five, years and when, we started selling this, you know it was a lot harder to, get paid traffic, you know like for, advertising, systems out there there weren't readily, available for small sellers, like us and, you know back then we were just starting out just like everyone you know several people in scolar are some of you will be shortly I hope but, there wasn't an easy way to go out there and really take advantage of these different advertising systems that are out there so, what, amazon did back in 2013. They, actually came up with their. Release, their own advertising system, called sponsored, product. Ads now it may have been used a little bit for them but it's in that year that they rolled it out to everyone. And really, made it accessible so that's really easy for everyone to use and I think you once, I show you how how easy it is to set up you'll realize just how powerful this system, is now, since then you know that was such a huge success I remember we started selling and got access to this advertising, system it was a game changer for us it showed us that even if you weren't able to launch a product and get seen in all the organic, rankings, or just the normal, search results on Amazon, there, was a very easy in a formal way to pay to have your product showing, up right there with all the big brands out there but. So that was like the first big game-changer about, four and a half to five years ago now since then with, the success, of that Amazon, has taken it even a step further actually, several, steps further so, they've come up with different, types of internal advertising, that we now all have access to that we never had access to before and sometimes. Some, of these systems existed, for a while but only the largest companies, and vendors out there had access, to them that's all changing, third-party.
Sellers Or private, label sellers, like us we. Are a huge, part of the pie for, Amazon I think we make over 50%, of all the products, sold on Amazon now and so they recognize, that and they're making all these great advertising, systems available to us and they're, incredibly. Easy to use and they're incredibly powerful ways. To get your product seen and to get really highly converted traffic and buyers to visit your products the, second one that came out with or I'm not gonna go in order go in like a different order the way that I look at them when I actually do serve give myself the, other one you'll see is called Amazon, headline, search ads so, we're sponsored, product ads can show up anywhere on the page these headlines search ads actually show up at the very very top of the, screen on Amazon, and they are the most valued, real, estate in all of Amazon so what I'm gonna do now is I'm actually going to do some live. And showing you exactly what these look, like so, you'll recognize these when you go to Amazon as a buyer and that way it'll make it more understandable when, you're selling in Amazon what this looks like to all your customers out there so let's, go out there and share my screen. There. We go, alright, so I'm now on amazon.com. And let's, imagine that I am searching for a really high-quality spatula. And I just did a search for spatula. Now, when you see all these search results unless you're a seller you may not realize this but anything. That says sponsored, right, there those, are, sponsored. Product, ads and they're, great I mean again these products are showing up right near the top that means the sellers, of these products are paying for these ads and there's, some of the first products, that anyone, buying the product will see so, this is really great real estate these, ads convert. Really well and. They're really easy to set up as I'll show you later on now, above them at the very top in this, kind of like long bar, at the top this is called an Amazon, headline, search ad and the reason is because you actually get to create your own headline we're down on the sponsor of Product Ads all they do is show your product and the price and reviews up here, as a seller you come up with this right here what it's saying says high heat silicone, and stainless, spatulas, that work so, you have a better way of connecting with your customers if you know they're looking for something let's. Say that a big, promise spatulas, is them sticking, to the pan you, can say that our silicon, spatulas, will never stick in case that's a problem that you have and really reach out to the the problem points that your customers might be having in order to grab their attention and you can test oils around and, these headlights are trans again they didn't exist before now, we have access to them and anyone selling, on Amazon can use those types, of ads now, in addition, to, sponsored. Product ads and headline search ads there's, also a lot of other ways out there to sell there's, also something called digital. Coupons now, these are very very recent probably within the past few months they've been released but, again if I do a search for spatulas, you'll, notice this, product right here is the kitchen utensils, silicone, heat resistant nonstick, kitten utensil set, cooking, tools they, probably could you know come up with a little bit of a better name on that one it has, a coupon an orange coupon that says save, 5% with, coupon the beauty of this digital, upon is what is called is that it catches your attention when, I see that little coupon with the orange on it that immediately says hey there's something special about this product I want to check it out and we've, seen time and time again that, when you set up a digital coupon, you, get higher conversions, so if before only.
Two Out of five people that visited, your product, would buy it it may go up to two and a half people or three people out of five or you know seven people out of ten are buying it whatever it is this, helps convert even if the discount. Is only 5% or, maybe a dollar off it still, helps increase conversions, and again these are so new they, didn't exist when I started out they have only existed for a few months, and we're, already seeing some great results because we now have access to this whereas we did not before now. There's another type of I'm gonna call it advertising but, it's something called a lightning, deal that, again, a year ago regular. Sellers on Amazon did not have access to are called lightning deals and if you buy on Amazon you may be aware, of these these are special either four or $6, dr6. Our deals, where, the sellers have to discount, their products a minimum, of 20%, off what, they're selling it as and that's, a great deal and a lot of sellers get really aggressive and they get 30 or 40% off just, to drive some you know high-volume sales and then you get rid of inventory, or if. You sell a lot of products over a short amount of time and this is what advanced sellers know you, will move up in the search rankings so if I sell 50, products in a couple hours. Whereas, before, maybe, when someone's searching I might be on the second, page of the search results that's, enough to boost me up possibly, to the first page of search results and I'm getting, full price sales then so these lightning deals not only bring in sales and revenue they increase, sales afterwards, because you have an increased best, sellers rank and increase search ranking as well and you can find these yourself if you want to go out there and find some good deals just, go to the normal Amazon, site and go to the gold box deal site or the way I get to it I click on today's, deals and that'll bring up these deals right here as you can see they all have a little bar telling you how many have been claimed and also, how much time is left this one actually ended already and they, only sold, 47%, of their products that may be good maybe they add all depends what their target was but as a seller you decide what your product is you're going to sell what, the discount is as long as it's 20% or more and also, how many units you're going to sell that price now Amazon, does have some minimum requirements, they're not gonna let you sell one or two though, look at how many you're selling over. Like a 30-day period and they'll, tell you that hey we want you to give away this, many units at this price in, order to get this lightning deal but it's usually pretty reasonable, and you can always cancel if you don't want it but lightning deals the, fact that these are fairly new as well these, are awesome tools, that did not exist before when, we were selling on Amazon, now in addition to the sponsor, product ads and the headline search ads and these, digital, coupons there's. Also and the Lightning Deals also there's, also other things out here that Amazon's. Made recently, available there's, something called an Amazon store which is pretty much if, even if you don't have your own website you can have your own little website on Amazon.
Where You put your products, you can put images you can even once, you get to a certain level of Lee puts videos, on that page so don't, worry about ever having a website, eventually, you're probably won one but starting off you don't need it you can once. Your brand registered, and it's a process that involves some trade marking and getting, Amazon's approval it can be done as a little six months once, your brand registered you can access to these Amazon stores that, you can put all your products, out there and really increase, sales for your entire brand they're really powerful they've only been released to normal sellers probably in the past six months or so and again another way that Amazon is saying hey third-party, sellers or private. Label sellers, that's another way of thinking of it people like like me and rich and Matt and Jason who create our own products we value you we want to increase your sales so we're going to continue to give you more, and more tools to increase your sales which helps us which helps you and it helps the customers customers, are easier it's easier for them to find you and it's also giving, them a much better deal now. The last tool that I'll talk about that they've recently available, is something called enhanced, brand content what, that means is that when you actually sell, your products on Amazon and someone finds your product normally, they just have this normal little product description, at the bottom and you know it can be nice you can put a few bold characters, in there you might put some bullet points in there but, it's pretty basic and it does work, however, with enhanced brand content, you can actually put images you, can put a banner down there you can get all kinds of texts for men to look at look make it look like a really professional, page, that, before. Only the big-name, brands out there used to have access to now, that's all changed once, you get something called brand registry, for that as well then you can go out there and create pages that look just, as good as the big brands and what we've seen is they really, do increase, conversions, and conversions, are nothing more again than, the number of people that visit your product and end, up buying it it's simply you know it's a formula how many people visited and then you divide you, put that under the, how many people actually bought so a three out of ten buy, your product then that's a 30% conversion rate enhance brand content increases.
That So once you get that it is the easiest way to increase, your sales revenue. And profits. So, what, I want to get into now I don't, have time to go over all these different awesome, traffic, opportunities, that Amazon, you know lays in front of us but I want to get into one of them that. Was the first one the sponsored, product ads because, even though it was the first one and it's the oldest one it's the easiest and it's, also still the highest converting and most profitable it just flat-out, works, being, able to go out there and completely, control what, customers are searching for and when, your product shows up and how much you spend on that is amazing. For a business owner like myself and rich man Jason it's just unbelievable it didn't exist before and trying, to do this outside of Amazon like going to Google or going to Facebook all those are great places to find traffic but no one knows your customer as well as Amazon does and Amazon. Lets you track exactly how well these ads are performing so this sponsor, Product Ads is still the easiest, and best type of ad to use so, let's go out there and actually look, at it so I'm pulling up real, live account this is a kind. Of a playground. That, Matt Clark and I use it's called Fury Fitness you go out there and see our products in real time we, do operate it as a business but we use it for training like this as well and we like to have fun and test new things out there and throw our products up there test, new strategies, so that we always know what is working and what's not working so, that's what I'm showing you right inside my live account I want to pull up these, Amazon sponsored, products campaigns and show you how easy it is to set one up all you, need to do to find this menu is go to advertising, and campaign. Manager, and, again, if you're already selling on Amazon you marady know how to do this if you're, not then, when. You do start selling I hope you do very soon you, exactly, how easy this is and you can start running these from, the very first day that you're selling there's no requirement, or anything as, long as you're set up as a sell on Amazon you can use these ads from day one so. If I want to create my first ad campaign let's imagine that I'm going to sell a product unlike olive oil sprayers and you saw my previous training, from. Earlier, in the week on launching, a product you'll, actually know that I have, a test product my account it's a big brand name olive oil sprayer it allows, me to show you exactly what it looks like this that campaigns like this up so, first we're gonna do we're gonna give this campaign, a name we're, gonna call it the olive, oil sprayer. For. Launch, campaign. And then, we're going to give it a budget and now you can go as small as $1, a day or, you go as big as thousands, of dollars a day I like, to start off small there's no point in really going out there and spending a lot of money on advertising until.
You Know it's working that's, the beauty of these type of campaigns they're unbelievably. Scalable, you can test it out for a small amount and once you find out what's working and what's not working you, tweak the campaign, you increase, what you're spending on the search, terms that are working and you decrease or cut out completely the search terms that just aren't working for you but I'll start out with a ten dollar budget. That's. Usually what I do just start out the, start date we're gonna make it today it is, January, 26. Mm 18 and for, the end date I'm gonna leave it open now you could actually set it and end date and say that I'm willing to run this for one week or one month or six months I by. Default leave it open and just let it run all the time because that way I find out that it's working really well that's, never gonna end it's gonna keep bringing me in sales and I find out that it's not working well well I can go in at any point time then. I can pause or in this campaign so you don't really have to worry about ever having to, uh you, know get. To keep the campaign going on you can point, time that you want you now. The beauty, of these types of campaigns for new sellers like some of you that might be out there or even for me I still use these is that Amazon added something about a year or so ago called, automatic, targeting and you'll see it on here targeting there's two types automatic, and manual. Used, to be that manual, was the only way to do it now I'm actually go over manual first manual. Targeting means, that you know your product and you, know exactly what customers are searching for when, they want to buy a product, like yours so in my previous example I know people might be looking for spatulas. I would enter that as a keyword that I'm gonna bid on and have my products show up when a customer searches for spatulas I also might think that they look for kitchen. Cooking. Utensils, or they might look for cooking tools or they might search for silicon, spatulas, or metal, spatulas, so if I have a really good understanding what they're searching for that's right when he's a manual, targeting campaign. However. One, thing I've realized this is a very humbling business and no matter how successful you are someone. Else always knows more than you do and in, this case its Amazon, they always know more than I did because they know all their customers out there so, what I always do for every product and it's going straight for that main guitar team campaign I'm gonna go for something called automatic, targeting and what this, does is this kind, of puts the ball in Amazon's, Court it, says that Amazon here's my product here's, my budget, I'm.
Starting It today you. Go out there and you show this product to who you think wants to buy it and then, tell me if, I'm making any sales and the beauty that is so you're gonna put your product out there or gonna put it for all different kinds of search terms they're actually gonna test it they'll, have it show up when people are searching for you know maybe cooking tools utensils. Spatulas, they'll also have this ad show up when, other people's products that are similar to yours are being, looked for so, that's one of the really cool things like automatic targeting, it's not just keywords they're gonna put your ad out there on competitors. Products kind, of a cool feature to have so, after. A while usually, after about two weeks Amazon. Starts, optimizing. This for you and what I mean by optimizing, is they're gonna go through and they're gonna see what keywords are working for you and they're, going to see what search terms are not working for you and they, will cut, off the ones that aren't working and they will increase bids on the ones that are working now, the really cool thing about that is it's, kind of on autopilot you let Amazon run with it and you're, gonna it should turn profitable. However, what. I like even more about Amazon's, automatic, targeting, ads is that, the data that you get from these is unbelievable. So not only is, Amazon working, on my behalf and really, you know trying to get me sales out there I get, to see all the different searches that, all these customers, did when they were looking for my product I'm gonna see the exact searches that they did when they bought my product and sometimes. Even just as importantly I'm gonna see the exact searches that, they made when they did not buy my product because maybe I'm wasting money maybe I'm wasting money on if, I have a silicone, spatula and people. Are searching for metal, spatulas, chances, are they're not going to buy mine and I'll see that they're searching for that and not buying it and I can actually tell him as I'm then hey don't, show my product when they're searching for these keywords that's called negative search terms our negative keywords and you, put those out there in your campaign you can keep adding to them keep removing them and keep optimizing. That campaign, as it goes, on and on and your campaigns get better and better and more and more profitable over, time so. Let's show you how to how to do this automatic targeting it's dead simple I'll, continue the next step here so. Now I asked, to go out there and just give it an, ad group name, so the way it breaks down you have a campaign below. The campaign you have multiple, ad groups and the way I look at that that's kind of like multiple products, I can, have one ad group, for one product I can have one a group for all my products, it's very very, flexible, the way that Amazon makes it available for you but I like going out there and having one campaign. For. One product and so my ad group is just going for one product so I'll probably call it just the olive oil. Sprayer. Ad. Group. Just to keep things simple and then. I'm going to search for my product, out here I'm, gonna do a search for a loop. There. Is that product right there the me still brushed aluminum, olive, oil sprayer I select. It and. Then I can scroll down and finish up the campaign it's gonna tell me the product that I will be advertising, and now, in addition to the budget we talked about that's your daily budget the maximum, you're willing to spend when it comes to your entire advertising campaign well you also get to tell Amazon how much you're willing to spend each time someone clicks on your.
Advertisement. Now this will be the max so it's that, you actually would probably get clicks, and traffic, much less in this you need to tell them the highest or waiting a bit you'll, notice that they're giving a suggested, bid of 90 cents and they're, also telling me that the range, is anywhere from 40 cents up to, 3.50. Cents that's a really big range probably, because spatulas, are I'm sorry these a low voice prayers are very, very, common and are, pretty competitive so I can either go really conservative, and only say hat only but 40 cents or I can be really aggressive and, try to get a lot of sales with 3050, cents the way I decide that is I, know my product after which I'm selling it for laughter, know how much it's costing me and I have to know therefore what, my profit, margin is what fees Amazon, are gonna take away as well so that if I'm selling this for $19.99. If my profit margin is 35% then, that's gonna be around a seven dollar profit margin, and so what I really want to spend three, dollars and fifty cents every time someone clicks on it because chances are I'm. Not gonna make that sale every, time someone clicks on it so let's say that out of every five clicks I get a sale that. Means that I've spent, you know what 1750. And only, made seven, and a half dollars or, seven. Dollars so that's not really a good business model right there so, I'm gonna lower my bid so you have total control over this you can change in any time I always, like starting off small I'm gonna start with $0.50, for the maximum, click and then, the way to finish, up this ad campaign is simply, click Save and finish and then you are done your automatic campaign is up and running you'll, start getting in sales data within. A few days and then you really start getting great data within one to two weeks, now, the beauty of getting that data in again is being, able to actually, set up manual, ad campaigns, because, one of the tricks to creating. A really profitable business and really profitable, ad campaigns, is to run both automatic, and manual campaigns. And the, way you do that is you run these automatic, campaigns that we have right here and then, when, you see which, search terms are really profitable, for you you, want to put those into a manual, ad campaign, because, what happens is automatic, campaigns I have to tell Amazon that I'm willing to spend the, same dollar amount, every. Time someone searching for my product so it could be generic. Spatula, term now, I'm only spend 50 cents on but, the. Best silicone spatula I'm still one to spend 50 cents on because in this automatic, campaign I only have one bid for, all the search terms now, when I know which search terms are actually profitable, for me I might, want to spend more money on that particular, term so, that's where you create a manual campaign, and you can change the, bids for, each search term because each search term might, be of more, value to you if I know that two. Out of five people are searching, for spatula, and buying my product, but, I know that three out of five people when they search for silicone, spatula are buying my product well that keyword is more profitable to me and therefore I for to spend more money in that one that's why the manual ad campaigns end up being awesome in conjunction, with these automatic, campaigns once, you've run these for a while so let me show you then how to actually set up the manual, campaign, I'm just gonna exit right out of here I'm gonna go right to the campaign manager I'm. Going. To create a new campaign just like we did there and, now. I'm gonna call this the manual. Olive. Oil sprayer. My. Daily budget is still going to be ten dollars, I'm. Still gonna start it today I'm still gonna leave the end date as open-ended. And an H point time I went to but, I'm going to select the manual targeting and this, is where it gets a little bit different still, have to create an ad group let's, call this the manual, olive. Oil. Sprayer. Ad, group. Let's. Go find our product again there's. You, just search for olive, you want to there's. The product I'm going to select it. It's. Showing us there I still, need to pick my default bid don't, get hung up on this this, means that if I have 20 keywords I'm adding to this campaign, by, default, Amazon's, gonna bid 75, cents a word I put in here but I have the ability to change each and one of those so let's just say it's gonna be 50 Cent's like the last one, bid.
Plus Is another, option, you can choose here I don't like to use bid plus it's very similar to headline search ads it means that sometimes, if Amazon thinks that your ad is working really well they. May actually put it into the headline search position at the top that I showed you earlier and they, may spend up to 50 percent more than, what your actual bid is the reason I like using that it's because on normal headline search and like I should have before you, actually control the headline I can create some kind of eye catching, headline to really reach out to my customers and grab their attention with. Bid plus you can't do that it's, just going to show your product at the top without any fancy headline it'll just be the product itself for, me I want, to control, what I'm saying to the customers if I'm spending, money for that very top position so I leave that blank now. Here's the really cool thing about manual, campaigns we talked about these automatic, campaigns that, go out there and Amazon puts, the right keywords out there for you they test them and everything well manual campaigns they still give you a good idea of what they think you can action what keywords won't work free because. It knows that I'm selling an elbows. They're going out here and suggesting, these keywords for us there, is the spray. Bottle for olive oil I'm gonna select that there's the me stylus sprayer that sounds, good, oil, spray bottle, I don't. Know maybe that's a different kind of type of way it might not be actually, a cooking olive oil there is olive oil sprayer though nice. No olive oil sprayer no. Oil spray for cooking that, one's good, and I could continue, going on down this list and then, I could just or I could hit select all and. What will happen is this gonna keep adding them down here now. What they're, gonna show you here is that excuse, me even. Though I said my default bid is 56, cents I can actually change this to whatever I want it to be and they're, gonna tell me what, they actually think for that keyword a good, bit is I'm gonna grab a drink of water here. So. In this situation I'm actually going to choose the apply all and the.
Beauty Of that is I'm gonna use Amazon's, own knowledge and I'm going to use, what they think is the best bid for each one of these keywords. Excuse. Me sorry about that guys I'm going on and on talking for a while there now. Once I'm done with this all I need to do is click Save and finish and. We are done creating. An Amazon. Manual. Search campaign so in a perfect world I have. An automatic campaign, running I've, let it run for a while I get some great data and then, I create this manual. Campaign, using. Some of the data that they tell us right here I can also look through that automatic, campaign, find. Out what's really working for me and also, add those keywords here I could, do that by going up here and clicking on provide. Your own keywords so, let's find let's imagine that I knew that the, best. Olive. Oil sprayer, is. A search term people are actually, looking for I can simply type it in here and add. It also to this list down here and you'll. Notice I now have 6 keywords and then there is that keyword there so I get the great benefits, of Amazon, suggesting. Keywords and. I also get the benefit of adding my own it's. An incredibly, powerful advertising. System. So. Instead of saving and finishing because this is just a test I'm going to switch out of here and then. I'm gonna go back over and stop, sharing for a moment. See rich I don't know are we getting any questions, because I haven't really been able to watch the Facebook live rich, Henderson by the way who, does, a lot of selling in Amazon and there's, a lot about sponsor product ads he's actually in the background watching all the Facebook comments, he's not gonna be answering questions and he's gonna be telling me if there's any questions that we need to get to an answer so, how are we looking so far rich yes, so we've either got a very very shy crowd or your training is just so awesome no one needs to ask any questions but um so. Jacqueline asks how much we should invest, the launch is $10 enough I guess she's talking about when she first when you first switch. On your ads, it's. A great question and there is no one single answer what, I typically, tend to do is I. Will bid anywhere from 10 to 20 dollars a day for, an overall, budget now, here's the beauty so a lot. Of people when they look at their sponsor Product Ads they're. Gonna see a figure. Called a cos it's the average cost of a sale and it's shown as a ratio, like, 40 percent or 50 percent and what that means is every time that you're running these campaigns. And you get, a sale how. Much did you spend on that on that sale compared, to how much you made so, the situation, if we have a twenty dollar olive oil sprayer and I, needed to get let's imagine five. Clicks at a dollar each that, cost me five dollars and then, that a cost is simply the five dollars divided. By the price of your product so, that is a 25%, a, cost now, people start worrying like oh my gosh I only have a thirty five percent profit margin but, I just gave up 25 percent of it on these on this advertisements and I only made a ten percent profit that. Is true but, the beauty of running, these campaigns is that even though you're making sales here every, time you make a sale with, an Amazon sponsored, product sale you.
Actually, Are increasing, your search ranking, and your sales or anything on your product and you, will get more organic, sales where people are just searching for your product they're not clicking on the ads they're, clicking on your product, and the normal search results and you'll start making more sales that way so my whole point try to break back to the question on how much you budget spend, for, these initial campaigns ten, to twenty dollars is more than enough to start off with you could actually spend more because, you, don't want to focus just on where you're spending on the ads you want to focus on your total, overall sales and every. You get sales running ads you, will get organic, sales that, cost, you nothing as well and I was like to factor that in oh. You're. Muted buddy. She. Was pretty funny I was actually clicking on the Facebook live trying to unmute. So. Joanne asks, I see. You use broad match for the keywords is this better than phrase or exact okay. The. Answer is yes, and no there. Is no better or worse it depends, upon your strategy, so, I didn't go to the details on phrase broad and, exact, broad, means that if I'm using word like spatula, means that word exists, anywhere in their search so, if, someone searches for the best silicon, spatula, you show up there if they search for this silicon spatula you show up there just as long as that words in there, so in general when it's broad you, will get a lot more traffic but, that traffic isn't, as qualified, so, you get more visitors who, are probably not looking for your exact product, phrase. Match means that if you put a night like a two-word, phrase as long, as that phrase is anywhere. In the, search for it in the search term your, ad will show up your listing, will show up there and exact, means it only shows up for that exact phrase as, well they can't have anything in front of it or after it my, personal, preference is a combination. Of all three so, when. I'm looking for ideas let's, say that I really want to find out what people are looking for when they look for spatulas, I will, put a little bit in for, a broad search term of spatula, and I'll keep that low maybe even 25 or 30 cents and then, once I start watching the data even from these manual campaigns, I'll see what people are searching for and as, I see what they're searching for I'll put these other terms that I see them searching for into, a phrase, match campaign, and then. Once I see which ones are those are really working then I get to the next step further and I can actually put it an exact match and as I go down the progression from broad to, phrase to, exact I can afford to spend more on each one of those because. I know that, the more, relevant traffic, is coming in in that order less, relevant, with broad a little, more relevant with phrase and then the most relevant people, looking for your product aren't exact so I can increase my spend, on those so the answer is I use all of them just. And I just control my bids, knowing, which type of matching looking for cool. Awesome answers so got a question from Sidhant how. Do we get to know as to which keywords, are performing good with automatic. Bidding campaigns, and what. Is considered good. Alright. So, when, you look at the performance inside, a cellar structure right here for an automatic, campaign, you, won't know it's, kind of a mystery they don't show you what show you what search names are your, products showing up for what's being clicked on or what people are buying what you have to do is run a report and they're dead simple you can actually have these run weekly automatically. Which is what I do so you run what's called an advertising, search, term report and each, week I pull this down I look, at it and that will tell you exactly for. That automatic, campaign all the, search terms that the customers actually typed, in and the for each one of those search terms what. Which, one's actually bought, and which ones didn't so that yeah it's the advertising. Search. Term report that I'll show you exactly what you're looking for. Yep. Cool I'm Electric I'm gonna save your voice for a second here this I, can't answer mic so. This is not quite related, to the training but when I think here it's the back end how many keywords can you add to each keyword line there, is only five lines so, right now like I'm hasn't changed just about six months ago you're only allowed 250. Characters, so. It's not words it's characters, so it's the number of letters, and.
You. Can actually put them all on one line you, can split them up over, the five lines and, it doesn't really matter we've not seen any difference in doing that but. Yeah you were restricted, to 250. Characters, it's. Not unlimited I mean before we used to go 2,000, Xin there and that's, no longer the case you can use 250. Jumps. Is nothing else. Okay. I'm not seeing anything, related. To this. There's. One question here I can absolutely you can't I'm pretty, sure you can is there any way I can do enhanced product listing, I guess. He means enhanced product content with trademark, application, number instead of the registration, number. Would. You wanna answer yeah. Yeah yeah I'll take yeah we've got the answer the answer is no you actually have it have never registered and or do it there's, a process involved you need a trademark has to be registered and approved not. Just applied for I was sure of that case and it used to be that way it used to be at the previous version of brand register you could but now you have to have acceptor approved. What we're seeing though is trademark. Applications, can, be approved in as little as six months it really does not have to be a drawn-out process as, long as you really are applying, for your, own unique brand name. Cool. I've got. Another question from Carmen, which, goes back to your earlier answer about looking. At automated, ads, looking. At the actual keyword results and where, can you find this run ripple weekly, or I don't know if you can show it or just explain it yeah I'll go ahead and let the let's actually go in and share my screen again one second. Okay. So. Here. I am and where we were just creating this campaign let's, just go right up to reports, and then. Advertising. Reports and. Then. It is the search term report right here. So. This is the report that'll run and tell you exactly, what, people are, searching. For all, you do is click on request report, and then, it'll run and in real time and you can also set it up to run weekly if you want to so. It's really really easy so I have it I have, myself right now mine, runs weekly so I never have to worry about it I just go in and I download, it, what I like to do is download this into Microsoft, Excel you, can also put it into Google sheets because.
It Looks, like it's a huge text text. File and it's really hard to look at it either in Word or, notepad. Just paste. It into Excel or group of sheets and it'll be much easier to, use but yeah that's it right there. Perfect. Okay. I'll go I'm, getting more questions but Cindy good old Cindy says I Mikan rich you guys are awesome. But. It she's one of our members, so she's completely, biased haha. I'm. Not actually seeing any other questions Mike and. That's. Fine you know what so uh that's. Great and we're actually I think we're at the 40 minute mark which is where we wanted to target today's training we knew what we wanted to get through today we, also wanted to mind you one last time so again, if you enjoyed this training completely, free training we're not selling on it be sure to check out the other Facebook lives that we have there, right here again on the amazing calm Facebook. Page you'll see them all under the videos tab, also, if you want to see more structured, training again completely, free go to amazing selling, machine calm, and then you'll see our four part training, series there and. Then you'll learn exactly how to source your product, you'll get all kinds of cool downloads, like a list of 100 product hot, product opportunities, a list, of what categories, are the best to sell and which ones stay away from a list, of the best countries to selling and if, you might run into any more complications, like it may be a little harder, for you to set up we, tell you which countries are the ones you may have to jump there a few others hoops, to get through the. Second training again we talk about suppliers, and freight forwarders you get to download, email, templates, I didn't mention it before if you're worried about how to email a supplier, we, give you the exact email templates, that we send to our suppliers you'll know exactly at a sound professional you also get that recording of the, freight forwarder that, our freight forwarder that we use to answer a lot of the questions and what, we call the Amazon, automation, blueprint, so especially if you're new joining this car right now or if, you've watched the other ones you kind of want to see how the big picture how this all fits together download.
That Blueprint, it'll, tell you this is like business in a box all the steps on what you need to go through in order start it all the way from finding, a product to scaling, the product later on then, the third, the training video covers. Launching. And ranking, and we go through our rapid, ranking system how to launch your product how, to really easily, do it you'll be amazed at how a simple, advertising. Campaign using, a digital coupon, which we talked about here and creating. A Facebook offer can, boost your products, initial sales greatly, and really jumpstart your sales and then the fourth one we talked about a way to really put this all together and make it happen much faster and get involved with a community of other people selling. Just like you are people, like rich and I and Matt and Jason and thousands of other people as well so, if you haven't checked those out I highly, recommend that you do again, all that is for free you. Know of course you know there's things out there that you you'll. Have other offers out there to, kind of jumpstart this process but even if you don't want to spend a diamond thing go get the free training highly, recommend it we've had lots of people come back six, months and years later and tell us you know they really love the free training they want to take it to the next level but get the free training you you, will not regret it rich, has content in there I have content in there Matt. And Jason have content in there we have all kinds of you know videos out there if you want to see real people not. Saying rich and I are not real people but other real people who, have you know started, song in Amazon and I, just have some amazing life-changing, results we've, all kinds of real live testimonials. There when, I watch them I know rich is the same way as me we kind of get choked up saying, how many people's lives have changed by simply starting their own e-commerce business, on Amazon and we went up as many people as possible live. The same type of life that we do so, I'm gonna leave, it at that, thanks, so much for hopping on the Facebook live have, an awesome, weekend, and then, one last thing next. Week we, have at least four, Facebook, lives coming up on an each one of those we, will have real live people that, are gonna share their stories some, really heartwarming stories, some, huge incredible success, stories some eek stories, so absolutely, come, back next week like. The page here go, sign up for the live sessions, check out our free training do everything, so, that you can really watch, us next week and meet some people and ask some questions you. Can get hear it straight from them what it was like for them it's not all roses and. You know and unicorns, sometimes people, have struggles, this is a real business you're building for the rest of your life and will be open and honest about everything about, the pros and cons and what it's going to take to change your life and build your business so, uh I'm. Gonna leave it at that thanks so much for joining rich and I we hope you guys all have an awesome weekend, and a real look forward to seeing everyone next, week thanks so much and we'll see you guys all soon.