How she used her existing skills to start a coaching business and do a 5 figure launch

How she used her existing skills to start a coaching business and do a 5 figure launch

Show Video

okay so for this episode i guess we could call it episode of uh featuring a champion in the scrap the 905 champions guild i am joined by the one and only caroline antonia now carolina caroline and i are uh we're actually good friends as well um besides you know business colleagues and so on so this is one of those weird interviews where we don't normally do things that are like professional type conversations um so so we're going to try and do this you know this uh this this champion's journey interview without it coming across as too weird um but caroline thank you for joining me thank you for agreeing to share your experience with everybody how you doing i am good i'm worried about my internet being all horrible on me but other than that i am spiffing fantastic because you've just moved into a new flat haven't you so you've actually not got any internet yet and also i can't see nothing in your in your new office behind me in my box i'm in a smart box a sparse internet-less box the sparse internet headless box that sounds like potentially one of my worst nightmares well it's all right i mean it's probably a good reason to just sit and relax tonight look at the walls but ponder infinity ponder infinity it sounds very deep well um to give everyone a quick overview first of all of who you are what you do you know and some of the results that you've created because of course you know that is important for somebody who's starting this journey um caroline minou we go back about what three about three and a half years i think we first met in london at a business conference didn't we april is that right 2017 april 2017 yeah april 2017. yep and in that time i have witnessed you um go through like a real journey as i think we all have i've definitely been through a journey myself i know there's been ups there's been downs but also more recently there's been um some really great successes which is what i wanted to you know kind of honour and celebrate with you today um you've had a five figure month in your affiliate business that you started um around that time maybe just before uh and correct me if i'm wrong with any of this by the way you've also i believe had a more recent five figure month in your coaching business in september of 2020 obviously mid pandemic as well which is awesome and then even more recently you've had a five figure month in december 2020 when you launched your group coaching program have i got all of that right first of all yes yes yes well little congratulations round of applause that's awesome awesome work um talk through if you could talk through uh just a little bit caroline about you know what it is that you do like what is the value that you provide people as a coach what is your group coaching program about just kind of paint that picture first of all for everyone watching that would be great uh okay so um initially what i wanted to do was help people help coaches with their messaging um and i had a facebook group um of people uh actually it wasn't the right audience interesting enough so there's there's been a tilt so initially that's but that's initially what i started off with when i started getting into coaching was just helping other coaches with their messaging um and i actually found which i i've cared about for a very while that i just had so much more interest in um advert writing or that but not necessarily myself or other people i was hired hired as a copywriter and i've written um many things but i um i just started getting more i just the clients i would get i was getting were i just felt much more um connected to helping them create adverts and then obviously that's how my niche sort of my niche defined itself i just put out some stuff i saw what happened people um came to me and i started yeah helping people write their adverts and and then helping them with the um the back of the back end stuff as well but it was the main focus of the adverts and then like sort of like elevating what was in the back end funnel um so emails and landing pages and thank you pages but the the real the real um focus was on the adverts and so that that was the one-to-one stuff just helping people with their messaging and their adverts and now the group coaching staff i decided to um launch launchable um because i found that with my one-to-one clients the most the most difficult thing i find that people struggle with is just moving forwards like we have and i've well am i going to that we haven't really got time but we have these ideas about um in content creating any concept creation we have ideas that everything must look like what everyone else is or or be this specific way and we really it's you know comparison is the fuck-ups i don't know what the rest of that quote is but yeah basically i find that where for what people want to achieve which we established at the beginning of the coaching program compared to um what pressure they're putting on themselves it's completely out of sync so yeah i'm an ad creation coach but essentially i'm a like get it done coach um and so i find it my underlying message is get it launchable so in order to achieve your goals you do not need to have an advert that is award-winning you just need something that hits certain benchmarks which are appropriate for your goals um so that's that's the sort of the tactic or the strategy and then the mindset of it is like moving forward with imperfect action so there's a combination of both so that's what i do and that's how i um how i pivoted to my group coaching after a couple months of after a couple months that's really crazy actually a couple months of one-to-one coaching literally a couple of months amazing how quickly things can get traction when you're kind of focused on value and serving isn't it um you said something really interesting there which was that your your niche really kind of defined itself and i just want to pick up on this because i think for so many people who are let's say starting a coaching business or they're an aspiring coach maybe they have something to share or maybe they're still working out what it is that they're going to share and who they're going to serve but a major challenge is that defining the niche defining the problem that that you want to solve and who you want to serve and also getting uh crystal clear on your or on how you're going to find customers how you're going to require customers basically make your first sale win your first clients so can you talk through a little bit more about um if we imagine someone's in that space then maybe not crystal clear on their niche they haven't got it defined and they're not sure where and how they're going to win their first customer how did that become possible for you on your journey to do those two things okay i've got so many things sort of jumping in my head and i'm like which is the best way and i i guess i have to be really authentic and i just because again i can suppose my whole messaging and i just went it let's see what happens like i i mean i had a rough idea and this is the thing i struggle with as well i i i take issue with people like build a passion based business and i take issue with people like be crystal clear on your messaging because like that's not really realistic for a lot of people some people just because you can't see what you can't see so and and you and like i just said we said we had this uh well call before we call the phone call we've had a few tapes um we we connect the dots going backwards and they help crystallize the vision so i found that all of that planning and prepping and perfecting and analyzing it caused perfection paralysis and it inhibited me to get clear because i wasn't getting data so i think one of the main things i focus on now is i go you put together a slap dash model mvp that and then read the data because no matter what someone tells you about your message or your avatar your whatever your niche you're never gonna know until you have data the data is the biggest reveal so what do you have to do to get data you need to put stuff out there that you're not comfortable about yeah so me that's where i was like i kind of i kind of got to the point where i was like fine i'll just try this let me just try this move forward with it see what happens and what's really interesting about that is you think by picking something you're then married to it and then there's this whole unraveling process that you're gonna have to go through when you realize what your purpose is and so i was quite resistant about picking um messaging coach for coaches that was my initial message um because i was like well it's not right i knew it wasn't right but it was kind of on track and i thought oh i'm gonna have to unpick it and blah blah blah blah all the things and i was like oh well let's see what happens anyway i didn't have john piggy i just she said right now i'm not doing that do this yes exactly and and that uh is crucial because i witnessed that i was you know obviously i've known you for the last few years and i'm seeing you you had an audience you had a community you were providing value into this community and everybody knew that you were the person to go to for messaging and copywriting and um i think you said before this call you said you'd have people just continually coming to you even though you weren't you know that active anymore like you had been active in that community but people would still come to you for that because that was what you were known for and i suppose based off what you said there caroline it's like you know perfection is the enemy of great and the whole philosophy and basis of launchable is just fail forwards imperfect action just put stuff out there like you had a platform you had a community you had a skill set that you were providing you were just focusing on serving people and because of that the moment this is my you know witnessing you on this the moment that you're like you know what i'm just going to respond to what the market is telling me it needs and that was the moment that you you know won your first clients you really kicked off with launchable and started getting that attraction and what would you say on that note let's say somebody is thinking okay so have some something i want to do i want to start building an audience i want to start serving providing value what kind of perspectives or things would you share about that like you know you you serving and providing value to an audience okay so um oh that's such a hard one i it's hard to fight i i didn't focus on other people like i think like you've had a lot of i feel like mother teresa but i'm not you've had a lot of fun are you focused on providing value and giving back and serving but i didn't i didn't really do that i was always really selfish i've always just wanted everything for me um and this this is actually significantly changed and i find it again i found it really hard to say just think about other people just serve yourself if you've got bills to pay and debts and and stresses it's hard to serve and be a beacon of greatness and love and generosity for everyone else and it's just it's very unrealistic again so i'm all about being really realistic about what you want if you want to be selfish you've got to be selfish so that's where that's where all of my success came from but i'm gonna i'm gonna change this around and sort of express how that develops because it's not necessarily the most useful thing in the long run um because i had these starry-eyed ambitions everyone knows like so i'm a writer and i've been writing a book since i was eight and it's still not published um and i've got i've got all these creative ambitions and that's something that really drives me just my creativity and i you know i've done webinars before and i sort of like helped out communities and i like you said i had this recurring i had people trying to connect with me i was almost resistant to them and i bet every single person watching this call you're resisting something that's easy because you don't like the implications of it and so that's what i was doing is i was resisting these people because it meant oh no i'm not going to be like this crazy exciting published author or it's going to take me away from what i think is going to you know get me out of debt or get me like or give me money or whatever it is and um i read brendan burchard's book and it was high performance high performance habits and i can't i need to i keep quoting this even though i don't even know the quote but i just remember having the epiphany when reading something along the lines of this and he was just like high performers provide for other people in the way they can right it's about going it's not about necessarily what you want to do that's that's what that was what is you kind of have to sacrifice what you want in order to do what you can and if you're good at something and people want it then why aren't you providing it and that was kind of the epiphany for me is that i was like well i i'm reading high performance habits because i want to be a high performer but everything i'm doing is negating my ability to be a high former because i'm focusing on my energy in this area that i'm not actually that great at and i know i'm a good writer and i know all these things but i wasn't getting any traction with it no yeah on the other side i had people like oh can you help me with my copywriting i'm not necessarily like throwing money at me but they're like oh um you know i hear you're good at this can you can you support me in this way okay like i had people asking me for support and i was like and then when i read that book and i had that that realization i was like and that's what's hard as i go i have to let go of this which is so important to me in order to give myself what i need which is important which is the security that i really want and so it was the shift like to focus on what was it i wrote down earlier it was like i had to make it about them to make it me i had to shift the the focus from my scattered terrible in tatters dreams that weren't going anywhere to go right well i could just make some traction in this area at least and it was like being swept up by a tide that was the real just going okay i'll make it about them it was almost like i'll make it about them as like a short-term solution i'll make it about what they want i'll let the market determine itself i'll let that stuff happen um because you know this it was part of least resistance and then i just got swept up in a tide and then what happened after then so this tidy got swept up in what was kind of the next few months so i had my first client got my first client like i think it was on my birthday actually so august happy birthday it might have been my thirtieth as well i think as well something about turning thirty he was like i'm still in peace um i said yeah i got i got my first i think my first week or two weeks was sick i made 6k um and those my first three clients were people that approached me and two out of the three of them i was trying to get rid of them because i had a lot of self-doubt as well i was like like i just my self-doubt came from the fact that so this is an interesting one i actually like charging a lot of money i i've always earned good money and i've always um i've never had an issue with with having high ticket prices and so when people were coming to me i'm so resistant because i was like it's going to cost a lot of money to work with me but i don't feel like i can justify the value i don't think i can justify the value for the price so i was so resistant against working with people because i just didn't think i didn't think it was going to make me happy because i'd have to drop my price to to provide them that value and i felt like if i charge them this month they're full ripped off i don't feel that way anymore i i i feel very much so that i provide um great actually my first client um wants to carry on so i was like okay fair enough like that goes great um yeah i've got good relationships with my clients anyway so that that belief sort of like starts the only way you can overcome that belief is by going through that process so anyway went through that process developed my own coaching process um and i kept getting clients and i set my price and this is something i think everyone should do as well set the price you want and so i think i said to myself i want to work this many hours a week i need to make this money this much money per year so that means my holy rate is x and in a package let's say i'm doing 12 coaching sessions that means it costs why that is my price there's no negotiation on that i will not go i don't go down i will not go down and i got clients and i kept getting close i was like okay this is weird and it just kind of like just went from there awesome there's definitely many lessons in there and i've always had a lot of respect for your ability to value your time and value what it is that you provide and of course as you pointed out there's often like some imposter syndrome when we first start and i i can relate to that you know when i first started in business and i started um you know a lot of it was affiliate revenue but then i'd have like my own offers that i started building and you get that sense of uh i don't know if i feel worthy to do this yet so i can relate to it i think a lot of people watching might relate as well but it's like the the shift into serving the shift into um looking at what the market is saying it needs what problems do people have that you can actually solve and then finally going all right i'll get out my own way and let me just you know serve those people and solve those problems and and then ultimately you know winning your first few clients starting to get that traction and obviously i think the lesson there again is just imperfect action just put yourself out there um so with all of that in mind what happened when you went for or how let me ask it this way how did you then come up with the idea of launchable as a group coaching program as a result of serving people one-on-one how did that like develop it was so organic and this is something and the thing is as well i also i kind of want to just set some expectations as well because i think launchable is a fantastic concept and i don't think i i think it's a million dollar idea personally i think it's a multi-million dollar idea and i think it can grow huge the just the concept of itself but i don't think that's necessary to come up with with what so i believe it's an amazing concept i don't think it's that important to come up with that great concept you can just come up with a really functional concept but obviously for me i'm very conceptual and that's that's my focus talk about tech stuff you know that is a work in progress and i'm going to struggle oh that's a limiting belief isn't it struggle forever on the tech side um so i will talk about the idea of it but i think it's in a way it can it can feel intimidating it's just not necessary to to put yourself through this um i well actually it didn't it wasn't hard but basically i assessed i assessed my data and i assessed the situation and i looked and um when you say data do you mean like your your clients and what they needed and what they were not like actual like metrics or kind of but like so one to ones and i looked at um the program it's the pro the one-to-ones were organic how they developed so i started working with people and saying okay so this needs to happen this is happening this happened and when i looked at the program and when i was getting where i was hitting the success and what happened when i was getting people to have success i was like i'm just and when i looked at their stuff it's interesting so i was like oh it's not you know it's not that great the stuff that i'm helping him create but there's only so much i can do i can't i have a degree in english literature and i've got a sales background but i can't give someone all of my skill and technique through 12 coaching sessions so in even in my head i'm like great but then they're getting results and i'm like well that's amazing it does so even you know and now i'm just i just love my standards i'm like what are you trying to achieve and then what do you need in order to achieve that and it's going to be so much lower than what you think you need to achieve and therefore we just create that plan and i always get with since they're like they get this like oh like i want it to be better i want to be all right okay we can't make it better until we get the analysis because you don't know how well this advert is going to perform yeah and so that whole thing was like i spent the it was a three-month program i spent the first month getting them the basic out there like that was the whole point get out there then assess doesn't matter it's a bit shoddy doesn't matter if it's like not perfect bit rough around the edges it doesn't matter and that process i found it just elevated them to beyond getting out there so then once they launched it's like they became a better version and they started working on the back end stuff and then they were like oh i can make this way better because they've developed that skill so even going through that process elevated it and so when i looked at all that and i saw how this was impacting people i was like it's all about our perception of what good is i had to suspend my perception of what good is on their particular thing to allow it to go out and it always creates results so it's going okay have more realistic benchmarks make your product launchable and then um that was it it was launchable got it and so somebody was watching this and let's say they're thinking oh you know i'm not ready to put myself out there yeah i don't have a you know my program created i'm not crystal clear on my messaging and my offer and because of that they're not taking action what advice would you give to someone who's in that position right now you're not gonna get it you're not gonna get what you want let's get over it basically get over it get it out whatever it is test because getting out puts you in a higher echelon than a majority of people so it's like and it's like it's really nice to think about in terms of like if if like let's say i reckon about what so average is is average is where most people are at right the average of everyone you only need to be a little bit above average to be unique yes so why why not just aim for that because the spoils get in proportionately bigger the further away from average you get but the the spores are really small in average so you just need to be a little bit better to then accumulate some and and just having the data to read and stuff to analyze it just it creates so much leverage and that's what builds up the momentum so the first step is going to be a trudge and it's what did my friend say if you're not embarrassed by your launch you waited too long not my friend my friend quoted boss babe but so but my friend told me if you're not embarrassed by your first launch then you just wait too long and i really really um i firmly believe that i love that i can definitely relate to that and i think it's absolutely absolutely spot on how would you say your own personal relationship with failure has changed over the last three years um to be honest again i'm going to be brutally honest it hasn't changed it's just it's what i experience it against has changed so um you know now i'm concerned about failing my group program rather my one-to-ones is not even a concern for me i'm like you know i got that down but i almost know okay so i can approach i can approach it with my process i've got this process of approaching failure but i still encounter it um you know getting back into 2021 i've had so much anxiety i haven't wanted to make content i haven't i've really struggled just to i just struggle all the time i i just struggle with time that is the fact of the matter and getting successful getting success doesn't take away the struggle it broadens the the edge of where you experience the struggle which is which it does actually give you this amazing sense of like security and well-being and just faith in yourself because you're like i i don't i'm not worried about debts or bills and stuff all those those really niggly things i'm worried about i'm now worried about my customer experience that's what's really interesting now i'm actually worried about it not because of me it's not gonna my finances are fine now i'm worried about them and their experience and so i i guess to bring it back to the question i go from my own tangents um i have a process of approaching failure which has worked 100 of the time and so i think that is the most important thing and i think it's no matter how big you get you're always going to it's another level another devil so you just have to figure out a way to sort your head out in times of crisis or times of difficulty times of struggle that's consistent and that's reliable and that's easy um and so i have a particular journaling method um and that is how i approach that but i still feel it all the time can you share this process with us uh how long have we got uh let's say can you condense the process to three minutes okay okay so tell me when one minute's up and i'll okay so this is a simple abc actually should i do a little should i do a little ipad go on then i'll do that so it's essentially a b c d e so that's the way to remember it um it's uh i don't know what i'd call it personally just my unfuck yourself model um okay so then let's how do i scroll how do i can i scroll with this uh i worked it out there we go so we've got your a b c d e model um it doesn't it's not perfect but whatever it works okay so um you've got your activating trigger so i'll write this as well just in this one active eight trigger um then you've got your b which is your whatever belief and then you've got your c which is your consequences okay and so if we just go right and i've actually i actually did some work on this the other day so i'm thinking okay perfect um thinking of creating content and starting up again so i've got um i see i'm getting emails from cordelia one of my friends who's also in the coaching space and i'm seeing her welcoming everyone back after christmas and um she's got the the next meeting books in already and she's got this brilliantly worded email and i've i just actually screwed up my first um group coaching call because my internet was dodgy and i haven't done anything in my facebook group um this year so and it's the 7th of january sort of like that and i'm like the a as i wrote down was thinking of creating content and starting up again and normally we work out the b first right we go um we feel or the consequences might come first it's hard to sometimes it's easier to identify these backwards but i'm just gonna say when i think about or when i experience um just try so this is you could feel how it's a block right it created procrastination of me because i'm trying to restart my group at the end of christmas and it's the 7th of january before i actually make a post because within that time i was just procrastinating i was just getting out of bed late like all the things so i was like why can i not just write a post why can't i do it what's wrong with me so i was like right so the activating trigger is thinking of writing new year's 2020 oh 2021 post that's what was going on i was like so this is for some reason i'm having a response to this and my belief what's my belief oh okay so this is this is interesting because i'm able to diagnose what the actual my my actual medical issue is um but you don't have to do that but so i um what's my belief there's too much to do and much to do and i'm not capable of doing it all um i've done this long enough to know that that's well i mean maybe everyone could just notice it because they're just not an idiot um this is anxiety for me when i i i know that i've always got anxiety when i believe there's too much to do and i can't do it um and and the fact that i'm not a hugely organized person interrupts that okay so this is longer than three minutes obviously but fine so we'll go through this quickly as well and so then um what i do is i go um there's a b so we've got the c and this is there's a beast in the sea behavior so behavior emotion action tendency symptoms thoughts so behavior procrastination um emotion anxiety worry as well um action tendency what that's what you want to you're inclined to behave like you're you're you just like i think that this is how i interpret it anyway action tendency is to just say it i don't i don't want to do it anyway it's not worth the stress i can't i'm not good enough so i'm gonna just not do it so give up it's my i want to give up um symptoms always in my stomach um type jaw heart lethargic um thoughts um what's my thoughts uh you're useless that's why i've written down this is how mean i am to myself you're useless and i know going through this dan will will see so much of me in this life at my worst this is me this is how i behave when i'm at my worst and dan has seen that before i had a process of going through this this is how and so what this what the action tendency would probably have been a year ago shout it down yep yeah like so that would have been the process um and so down notes now really interestingly we've got this kind of down like when i'm in this space and i can't he all he has to do is just help me get all this out like all i need to do is just get it out and then it just it's miraculous the way it changes you honestly and so what you go then is you say um i don't know all right so what you say is like all of this here all of this crap is coming from this belief so it all stems from here so you're to have multiple action activating triggers and the consequences are usually going to be the same but that all comes from this one belief and the belief was um there's too much to do and i'm not capable of doing it and so what you do is then it's the d section so d is disputation um disputation so we've got this negative unhealthy belief and this is what this is um here this is the negative unhealthy belief the knob um and then we have here we're going to try and create a healthy positive belief and this is this is kind of in a way well i won't go there but it changed how i addressed self-development because i stopped going like so tony robbins says his thing is like um my flower is my my garden is populated with flowers we're going to whatever it is and he's like it's not there's no weeds there's no weeds there's nobody there's no weeds there's no weeds well there's weeds so yeah get over it if you've got to say honestly so the healthy positive belief is the next step and it's the same thing and the activating trigger is still the same but as you go through this process your brain is a bit weird so you might come up with like something new but the belief is going let's switch this around okay well and you actually say what's the problem with this belief which i didn't go into too much detail with so i'm not capable of doing it therefore i'm um a failure and um life is awful so that's the thing so what the draw conclusions from what this means so i'm a failure life is awful that's what it is what it means about me and what it means about the world as a whole i'm a failure um obviously that doesn't feel good and life is awful this is obviously really quick is okay and so down here um i say right there's too much to do i'm not gonna and i can't and i'm not capable of doing it well i'd like instead of going i am capable because i'm not gonna myself i'd like less to do and or no that's not that's that's not fun i don't believe that either um so the more the moral is interest and this is what you do as well if you don't believe it don't write it that's really important you've got to believe it because otherwise it's just not going to help you your own conflict um there is a lot to do and it's ah it's not optimal that i'm not capable but i'm a fallible human being and then you go and life is really not that bad is it come on and then you start going okay yeah it's not that bad life's not that bad it's not awful i'm not a failure and then you go uh so that's that's genuine that's real when i go actually you know what i can connect to that that's a healthy positive belief at the same activating trigger so this would be the same and then you go through the same process how do you behave when you believe that well i'd probably just bloody film a video right it's not like that something like it will be more proactive and more productive so b e a s well whatever s can't fit there don't i'm trying to write when there's no room like i've fixed i can fit it okay um so then you'd go through that process and i'm going to do that bit i'm not going to do that before you because you can i've given you an example already bst so this is this is this whole section here is d yeah um and then you've got which is the best which is really interesting is you've got e and i'm not sure actually if you've seen me do this before um because i think i only when i connect to you i think i only got to diddy okay so there we go okay and so okay i'll do that e is empowering positive belief okay and so same thing again a b c so we've kind of at this stage we're in motion we're going to be pretty neutral that's the kind of thing we're going to be feeling neutral we're going to be like uh we're just chill like symptoms like nothing we just we just are right thoughts oh it's not that bad it's meh this is like meh yeah so here we've got empower we've got to go well let's flip this around like what i'm telling myself is that i'm not capable of achieving top like doing things and that's just not true is it because otherwise i wouldn't have achieved everything i've already achieved it's just that i haven't kick-started my new year's content thing but i've got xyz clients i've like just launched a group coaching program in a small amount of time obviously i am capable oh like clearly uncapable so then you just like flip it around like well i am capable clearly like what's wrong with like you know this is just ridiculous so what proof can you find in the world that proves your belief to be yeah and then you and that's actually a really important um part about um d disputation is you do it i added this in myself um evidence you need to provide evidence of the right because otherwise you don't believe it that's why you don't come up with crap there are no ways there are no weeds there are no weeds like where is the evidence well there's loads of weeds no um so you have to provide evidence so that is actually a good point so again i am capable um i'm i'm actually bloody successful i'm actually uh successful and life is good life is good to me right um and at that stage i'm ready because i've kind of gone through the neutralizing process i'm ready to accept this i'm like yeah yeah that's cool and then i find evidence well lots you know lots of clients results blah blah all the things and so then um you do the whole process again and what you'll find and i find what i love about this process is i've never been able to be like grateful i've never ever be grateful be grateful well i'm not okay i'm not a grateful person i just don't i don't feel gratitude i don't feel like unbounded joy when i think about like abundance i don't get it but when you go through this process here you go behavior well then i'm like excited to create content like okay i'm just i'm i'm planning and getting done because i'm energetic so when he gets the emotions i always find that i'm grateful here because i'm successful when life is good to me and it's like oh god yes and it's just so much better i always find grateful these are the things i always find here proud and like just appreciative like these are the emotions i always always feel here always grateful pride appreciate appreciation um like curiosity at the unknown as well like things like that always feel stuff like that and then acting tendency like you know symptoms symptoms that always like vibrant i've always felt a bit more oh yeah like energized excited and energized yeah always always always i'm yet to do this the only times i haven't experienced the comeback it's two times actually the other day i struggled with it but i needed to move so i went out for a long walk and by the time i got back i was able able to open so i need to move my body because i i've been getting up late and i've been slouching around and stuff like that and the real thing i need was like to actually move so i went for a walk yeah um but then the only time this hasn't worked is when i don't hit the right belief you have to hit the right leg and then the thoughts obviously i'm great and then it's like with when you've got all of this stuff um the so then you've got i'm capable and actually successful and life is good to me so that's your the belief you've kind of got and then you go the activating trigger is thinking of writing a new year's 2021 post like well i'm great there's no there's nothing to stop me and a lot more empowering isn't it when you when you have that or you replace the negative belief with the positive belief through this exercise i love it so it's quite obviously that wasn't three minutes um but that's that's kind of how i go through it and that is an actual real world example of me being dramatic i mean it's been so long that's so dramatic i am so dramatic and that's allow yourself to be really dramatic because then you get to go oh god what do you like well i think we can all be dramatic at times yes well i i love the drama gotta have a drama um so yeah that's me how do i do i need to do anything with this should i stop sure yeah just stop the screen share that's perfect thank you for going through that i think that's really valuable and uh i think that one of the biggest takeaways here is like again if you're in the early stages you want to start coaching business maybe you want to win your first few clients and you've got you feel like you've got this mountain to climb ahead of you go through this exercise and start to pick apart what are the limiting beliefs that are holding us back prove those beliefs to be not true and then replace it using caroline's exercise with empowering beliefs that are gonna inspire you and excite you and really just help you to take that first step embrace failure embrace the philosophy of launchable doesn't need to be perfect just get it out there i loved that quote from i think you said boss babe didn't you um that if you're not embarrassed by your first launch then you're waiting on you waited too long um just get it out there get it done final thoughts then um quick fire questions what would you say is your biggest strategic challenge caroline uh over the last few months and how did you overcome it i really um i hate facebook it's one of those things i really don't see myself on as a facebook person i don't it's just not my this doesn't sit well with me for some reason don't like it but it'd be most functional for what i need to do it's great for groups i've got people there it's where my audience is and so my strategy was to have a facebook group and monetize the group and i've done that um but overcoming my own uh i want to be on instagram or youtube which i do which are no success and strategically over like picking that strategy that social media strategy and sticking with it and getting over myself that's been the challenge and then seeing it through to the end because obviously i don't like facebook but i entrusted it because it had the features i wanted and then i kept going with it until i got the success i wanted so that's been a real challenge for me strategically where do i want to be um and what's worth biggest mental challenge and how did you overcome it biggest mental challenge okay yeah i i'm too expensive for my own good like and that doesn't sound like a big challenge but i don't want to rip people off and i thought i wasn't the money i'm too expensive for i'm offering and it's i'm one of us is going to lose out and i overcame it but i'm just going for it and seeing if it was true or not and um preparing myself for the worst and working on my blog every day and then proving myself that i actually am cheap because that's i and again just to touch on that quickly i think that's so important to recognize that the only way that we're going to get through these fears and the only way that we're going to really start to see our own value is by going through this like it's not just going to disappear until you start taking action and you start providing real world evidence that you can help people create these results even if you have to fear that maybe you can't you know you've just got to trust yourself you've just got to trust that you're capable brilliant final question then uh biggest growth challenge and how did you overcome it okay so i wanted to do group coaching for a while actually i was resistant to group group coaching why was i resistance again oh cause i wanted to have uh what did i do it's too much organizing i think dan will know exactly what i mean i cannot yeah i i didn't even turn up to this call um properly i just fumbled by accident here even though we booked it because i i needed some help from dad um so i my lack of organization is something that i really struggle with um so i didn't want to do group coaching because i feared all the things that it required um and that was my next growth step and what did we do in the end so i came up with uh because dan dan and we were together so i was going to promote on his platform and um we literally it was just literally just a boom okay well this is what we're going to do overnight damn like done let's get it done we had these other ideas we were going to do a soft launch and it was one of those ones where i was like it's not going to work the course decided itself and i was like self launch won't work i need one cohort one closing date one entry date let's just do it and i also know how much i love to over complicate things and so i didn't want to do a challenge like one of those like the three challenges or i didn't want to do a big sale i just was like let's get it out there this is the day it closes this is what's going to happen i don't care about everything else we're just going to make this straightforward as possible so we had one master class then sales calls off of that i didn't i even just i was like put the price on the master class because i want it to be just as clear and simple as possible i'm not i don't want to do this whole like you know grand reveal of it being expensive for people if they want it they want it they don't don't so it's just unfuzzing the process and going let's just do it and the promotion process which we did was like a week and so that for me was if i'd have not had the date for the master class the date for the doors closing the date for the course starting i would have over complicated it for a long time and um and yeah so now it's just about going what's the fastest route to get the most useful result yeah so kind of final summary then of that is that you you had an audience of people who had a problem that you could solve and we did um well you you did really a program group coaching program it's going to be designed to solve this particular problem we just did one week of like a few posts a few messages to the the community um and then you did what did you do 14k of revenue something like that off of like no because you did the the one-on-one as well as well um so it was i think like [Music] let's say about 14k or for one week's worth of um you know a few messages into a community that had a problem that you were able to solve and the reason that you were able to solve that was because like you said earlier you kind of said right like this is a skill set that i have this is something i can do to help people i'm going to stop let go of like the big vision of being jk rowling or some like you know grand billionaire writer and instead just i'm just going to focus on serving helping people and off the back of that that was really got over myself and eliminated opportunities for me to get overwhelmed yeah perfect so yeah just put yourself out there focus on serving people focus on what you can do what you what is a value um be willing to just get it completely wrong and the more that you can take action and fail forwards the faster you're going to learn the faster you'll get the results brilliant lesson to end on caroline thank you very much really really appreciate your time really appreciate you sharing that exercise that was awesome and you guys watching i hope this is beneficial and uh inspiring and motivating um and yeah go and fail forwards and go get yourselves out there and hopefully get your coaching businesses kicked off right thanks very much i'll see you soon you

2021-02-16 19:01

Show Video

Other news