HOW MY SMALL BUSINESS STARTED FROM A GIFT| XXL SCRUNCHIE Journey | Beauty Boss Special Guest Q&A ️

HOW MY SMALL BUSINESS STARTED FROM A GIFT| XXL SCRUNCHIE Journey | Beauty Boss Special Guest Q&A ️

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have you ever felt like giving up on your small business advice on how to grow your business oh someone said let's see that oh gee scrunchy don't laugh at me i need to focus hey guys welcome back to my channel i'm tina and i'm the creator of xxl and co and we make xxl scrunchies and today i have a very special guest this person is the whole reason why i started xxl scrunchie i gifted her the very first one that i made last christmas so it was like christmas of 2019 i guess it's my cousin and land of vitality beauty and co in thunder bay i feel like a claw like ah i know especially because you have claws oh my god are you crying i'm so mad at you [Music] unless we sit like this because you had your volume off and we couldn't hear each other hi hi finally you're so comfy i'm just on a stool yes let me have my coffee with my ice cream sticker cute sticker so this is my cousin anlyn and she's the owner of vitality beauty and co me and alien actually had this call started over an hour ago it's 5 30. it's 5 30. natural light is gone we scheduled this call for 4 30 and then antlan i guess had the volume off at one point and we couldn't hear me and we thought like we had so many technical difficulties i didn't know sorry today we're gonna be going over the juicy tea about the first time inline received the xxl scrunchie her reaction when i gave her the first one why i made them oversized crunchies specifically for her because you can see all of her hair she clearly needs a giant scrunchie um how she convinced me to start my business how we have like a second branch called northern xxl and we're going to answer some fun q and a's and then can you share with us what vitality beauty and co does exactly okay so i'm aaron and i own eye vitality beauty and company and we're located in thunder bay been doing my services uh that had this place for six years now so i do eyelash extensions um micro blade eyebrows i do permanent makeup i do teeth whitening i do lash lift and i also have a stylist here that does hair so i pretty much do a lot of services here in thunder bay in the beauty industry yeah and andline's done my lashes have you done my lips no you've done my liner my brows you haven't been able to do my teeth yet because you just started that and then i don't know pandemic happened pretty much you know you've been here what twice and you've done murals for me at the vitality oh yeah i did the back door mural logo and i've done your lashroom a little mural in your lash room i forgot i know i love it so cute let's start off by explaining christmas so most people know but i was making gifts that year for fun because it's so hard to buy our family gifts because everyone like has everything so i made you only you a scrunchie from one of my mom's old shirts and i remember i didn't think anything of it and i made like a card with it and i think you brought it right like you have it yeah it actually looks so cute the original one there's no tag on it and this is the original i put it in my hair yeah put it in your hair for fun i remember it was like after my dinner because i opened up the present and i was like did you make this yeah i was like laying on the couch or something like playing with this like kids one of the kids games okay this is amazing because i literally just bought a spreadsheet but it wasn't as big as this one i remember it was like a leopard one so i put my hair up like this was like the best present ever i remember you came up to me and you kept like squeezed like you had the scrunchie around your hand let me see if i have one here yeah of course i have a scrunchie here so you kept going like this did you make this like you're like you made this like you're freaking you were freaking out i was like yeah i made it it's like i didn't want to tell you it was from like my mom's old shirt either not that i was like okay um you need to sell this because thunder bay will love it i just knew it would work remember you kept saying that and i was like still painting murals like i had like five upcoming ones and i was like ugh i have to take on something new and i like wasn't really sure about it like do it for me i know tell them like you like walked around and like kept checking in you're like yeah you need to make these like these would be so good and then you were like putting them in all the girls hair putting them in everyone's hair well then i actually put it on my snapchat real quick or my instagram and people already messaging me wanting to buy it where did you get that where'd you get that i was like yeah i told you i told you and showed me and i was like oh my god what am i getting myself into so imagine you had short hair or like you hated scrunchies or something like xxl would have never existed i know because you didn't make it for my sisters you made it for me in a cute little package with like a handwritten and like made homemade um christmas card how did we come up with the name but i remember we were on pinterest for like hours and i remember i looked at you and i was like i have the name let's call it scrunch and then you looked at me so weird and i was like oh so embarrassing i should have told her that i forgot that you were gonna name it scrunch i know i was like it's just one word and it's like so clean like scrunch so cool but yeah we were pinteresting for like two hours and we were just on our phone trying to do our thing and like research and i guess i'm putting it on and i was taking selfies and like pictures i remember your sister came over and was like you guys are still looking at that are you guys serious about that and even my sister-in-law was like you guys are still doing that you know it was so fun and then i don't know i just remember one moment we were sitting at like the kitchen island like obviously like on our phones scrolling like on pinterest like crazy showing each other things and i just looked over and i was like what about if we call it xxl because i like really short like things and like i don't know i think i saw something in roman numerals like graphic design background you probably were visualizing your logo already in your head right yeah i remember that night because we had to drive home like two hours from your sister's and that night i stayed up all night to design the logo and yeah i'll show you the the plans i still have them like the digital plans but i designed it that night and then that's been the logo and like the tag design ever since which is crazy it like happened so fast well i remember i came back to thunder bay and then we were still talking you were sending me yeah logo designs and then you were like oh i have like the tag and like the artwork for it i'm like holy this is really awesome i know it was happening so fast and then i was like okay i'm ordering like 30 ready like i think it was like you didn't even make it yet i know and i was like right away i did a wholesale like i showed them photos like hey do you want to buy someone they're like yeah i'll take 30 and i was like texted you right away i was like and then i just sold 30 oh my god and you're like oh my god i guess i'll buy 32 and i was like okay so i had to make like 60 right away like on the spot i had no idea what i was truly doing yet yeah i remember getting the first package and it was like just in a plain like white box plastic thing white bag like just wraps like taped so crazily because i went to the post office i remember like trying to open it and making sure i don't damage anything oh my god popped out i was like oh my god this is so many it was only 30. but i was like this is amazing and then i sold out literally and i was like okay can you get me 80. you ordered me seven and i was still living at my condo in toronto so i was like sewing everything by myself and like going everywhere alone i was like oh god that's when i knew i needed my mom's help then i like instantly moved home two weeks later all because of scrunchies but then the pandemic happened so it kind of like saved me like i always say scrunchies saved my life it brought joy to everybody pretty much through the pendant i think so when your customers first came in like when they bought them were they did they already know we were selling them or they just saw them in the shop and what did they say so like because of your marketing and stuff like that like i had it advertised on my instagram story and stuff and then i was trying to you know be all cute and wearing them you know and when my clients would come in they would see them and be like hey what is that and i was literally like i was like oh these are screenshot always be wearing one like every day so yeah like okay they're amazing and then that was kind of known like by callie was known for like carrying the xxl brand pretty much like the first in thunder bay to carry the brand right yeah yeah after your salon like was carrying them i remember two others reached out and asked me to be there too a lot of people don't know this but thunder bay is like my number one supporter like to this day even my online sales the most sales ever go to thunder bay which is amazing i was also born there so it's technically my hometown too that's what i like about thunder bay thunder bay is very like supportive of local or locally handmade in canada it's very good like small businesses really thrive in thunder bay i feel like everyone's support a lot yeah i feel like i have so many more friends there now thanks to xxl okay so now we're going to talk about northern xxl scrunchie it's the northern edition of edition edition of xxl scrunchie so it's basically thunder bay's own like collection made by you specific colors that aren't sold online anywhere and they're only sold and made by you in thunder bay but it's like my sister company so it's like supporting you is also supporting me so yeah when did northern xxl scrunchie start during the lockdown the first lockdown i was able to work so i wasn't doing anything and i was going crazy because i need to work and i think it was july it was like three months into the lockdown i don't know when i'm going back to work and i'm bored and i know i was talking with you and then you mentioned um why don't you start northern xxl i'm like really you think i could do it you're like yes so i my boyfriend got me a sewing machine and basically you were facetiming and you're showing me how to do it yeah i remember it was so funny because you were like sewing the wrong side inside out and like oh my god there's so many steps that i forgot and i would be like damn it because i'm like i'm wasting this material like you know what i mean and like i mean the first one i did was with an old t-shirt because i didn't want to like use the real like my material that's my boyfriend's old t-shirt i know that and i cut them up and uh yeah i tried it out this first one was a white t-shirt just a green white t-shirt and then i remember i put it in my hair and i was like took a picture and i said just you know oh my god so good i remember like two days later you'd be like oh my god look at this pile of scrunchies i sewed them and forgot to put on the tag like the little fabric tag because i never sewed before so but it was fun and it was something for me to do while during the lockdown the first block yeah because i remember you were still selling mine but i like when i was sewing them at that point i was selling out so fast i couldn't keep up either so it was also helping me that you were sewing them as well to kind of like lift the little pressure off me but still being able to like reach our customers and thunder bay everyone is so been so supportive so i wanted to give them something just like special you go i don't remember what i'm gonna say i was gonna say so many people reached out to me and you and they're like are you sure like can you ship this one to us like people in like florida or like texas or like i really want that pattern can northern xxl scrunchie make an exception for me and we had to say no to so many people because it would have just it would have just been like crazy well yeah because i wasn't like i i wasn't going to get into shipping because i just wanted it exclusive you know what it means to them so yeah local pickup you know what i mean and yeah i was getting messages like well can you ship it and i was like well i can but you can go on xxl website and and and they ship like those the xxl colors right yeah so that's another thing too it was like confusing for people like but i'm like because i didn't want to get into the shipping started july and then a month later i was allowed to go back to work and i was like oh shoot like i'm not going to have time to make any stretches i know yeah how do you have time now um after i'm done work usually so like i'm about at eight pm and then also until until four in the morning but then you can still order yeah i still order xxl from the website and try and sell them here as well so northern xxl scrunchie i designed the tag and it has a specific tag as you can see i'll even upload like a higher quality version as well but it says northern on it and on the back what does the back say i forget let's just tell the story yeah do you want to read it so it says uh this xxl strategy is handmade by admon who helped create xxl spreadsheet when she received it as a christmas gift from the founder tina thank you for supporting our family business it looks so cute yeah this is like the first northern color that i launched remember i showed you and i was like okay yeah this is the mandy oh my god so cute you still have it yeah yeah feel like i still have the fabric for it oh nice so this is like the first one um and named it mandy after the hairstylist that works here and uh yeah i remember i sent you the color i'm like what do you think of this one like i'm how people keep asking why we name them after people and i named the first one after you just because it was so like symbolic like it reminded me of you too like the fabric just reminded me of you so like yeah it's right there i'll even like pop a photo of like what it looks like closer up it reminds me so much and like i had you to thank for starting the whole business so it only made sense to name it after you and after i named it after you i was like i don't want to name them after just colors because so hard to think of i have so many people i want to name it after that like i don't know it's fun like they feel special too when i name it after them so it's kind of like me giving them like a fun gift like i'm thinking of them and it's just my people remind me of colors so just made sense yeah because you named this one and i was like oh my god cuz i think i you showed me this color i'm like i freaking love this like yeah and then you need after me and then like yeah like you're naming after like my sister and like your niece and your you know sister-in-law and like all that and like it just really it's obviously really fun because people love it they like ask to be like oh you're gonna name one after me you know yeah it's so it's just so much more fun like for me too people asked our favorite memory together i think we've traveled lots together and we have like i think seven matching tattoos together yeah so okay so let's go to them i don't even know the order like we even have a matching ear tattoo yeah i think i have them this one is really symbolic because this is like what's on you know like are you sure like on my wall and now it's on our skin and you know design this yes and it's not everything and i've i love it that's how it's viewed by vanessa in thunder bay and yeah we got tattooed together so yeah it was this one and this one our first one was this um palm tree leaf remember oh yeah in um nashville oh this one remember we almost got the wrong palm tree leaf yeah we were so close you're like you're like oh yeah let's get a palm tree leaf and then literally like we showed them a leaf and then at the last minute you're like wait a second that's not palm trees it was some other leaf so we changed it to make sure it was a palm tree yeah so crazy we hold that with the wrong leaf and then the second one was vanessa's or hawaii i think it was vanessa's so then vanessa's yeah and then this one we got in hawaii and it's so cool because we can link his i think his name is like tomo right we can link his like thing yeah he decided to like connect the flower to the leaf like these were two separate tattoos but then he connected them like so cool what a cool guy and you had an iguana on you the whole time like a pet iguana was chilling on you the whole time you got tattooed and it moved so slow and i i i love i want one yeah chameleon what was his name he had a cool name and we got this one um by vanessa and vanessa is at red river trade company and thunder bay because we want to get xxl tattoos like on our wrist so we remember message we booked with her and we're all ready to go and then the lockdown first lockdown happened and he had to cancel so yeah that's probably what our my favorite moment with you is his traveling and getting now we can go over the q a from my instagram story let's check it out okay one one of them says do you poo what someone says what did you guys have for christmas dinner i had remember we had greg's steak that was the last time i had meat i've been vegetarian ever since i have that video of you eating meat for the first time in three years can you send it to me it's funny it's like a heart thing and you're just like i can't believe you're recording me eating so someone asked have you ever felt like giving up on your small business so for me since it just since xxl scrunchie just happened so fast and like the first day i launched i purely posted on my personal instagram and then you shared it to like that reached so many people in denver bay all your clients everything just sold out like that day so i've never felt like giving up but even if sales were slow i would have just i know that to be successful you have to be consistent and keep at it so i don't think i would have ever given up even if it was like slower at the start have you ever felt like giving up alan when you like when you open your salon well it was like hard like i have actually opened up a few businesses and like the first one you know was only a year of hiking clinic and uh we closed after a year so it was very discouraging um to want to start something else again like do i want to start it and if it fails again um so i took a chance and i was like hey i'll open up um you know a shop with my best friend ryan who does hair and i'm like i'll just give it a shot and do this and see how it goes with small businesses yes it's like hard to open because you never know like how to build clients and struggling to like be a new business and stuff so that's why i think the first hurdle once you get past that hurdle then you just go up from there there's slow times and there's non-slow times and stuff and especially during the pandemic was hard for the lockdown because i got back to work and you know i've lost half my clients so at that point i was like if this pandemic goes on do i want to keep doing vitality because it's actually a service that can get shut down whenever yeah so i was like well maybe maybe i'll just quit and then do scratching full time because i'm like people always but uh but no i love it so um yeah there's times where you know we struggle but you just you know got through it and stuff and like you said the thunder bay is very supportive of small businesses i feel like a lot of people are sort of um like small businesses yeah and before xxl i was painting murals and that took a while to take off too but i was still in college and before that i had like literally 10 other jobs like walmart dairy queen like i've quit all those jobs so i guess it's always easy to feel discouraged but there's always something new you can start yeah like there's always stick to opportunities that you can try like i think you were gonna if you went to vietnam and you did a mural there yeah and then my whole next year was like going to commit to going to vietnam again to paint murals but then suddenly scrunchies the opportunity came up there oh someone said let's see that oh gee scrunchy it's in your hair right now literally putting it in a frame a shadow box no peg no nothing that thing is worth a lot of money but the funny the first ones like when you first launched um january right yeah there was no um no like fabric oh yeah yeah and so a lot of my clients have come in they're like like i i don't have a tag i'm like well that's you're the og like you supported right from the beginning because if you don't have a tag on it that means you started buying them right when you know it started so that's pretty neat too like see their own tag but i always say look for the tag that's the xxl brand yeah yeah i get a lot of messages like that that theirs are missing and i'm like i didn't start sewing them until after yeah someone asked as a small business owner how many hours do you work a week can you take days off vacation so for me i can take off any days i want but i don't want to because then i'll just fall behind on all my work and since i'm like running this business if i fall behind i just have more work to do tomorrow and i do truly enjoy it so i want more time to work so right now also wearing a pandemic so i don't find the need to have vacation and i feel like i like was lucky to be spoiled enough to travel so much already i feel like i'm content which is focusing on what i have to do now to build this if i want a vacation i could make it work for sure go to bed at like midnight and then i get up at like seven a.m and then i

usually take like two or three breaks during the day but just to eat food what about you and then how many did you sell scrunchies you said so i try to sew a hundred on a good day but now i have help like i have two helpers tori and ashley they're doing the elastic for me so now i'm making like almost 150 maybe a day but for sure 100 a day now that are like pumping out every day which is sweet are you i know right how many hours do you work good week and do you take vacation so i went six days a week so i'm usually 10 hour days so 10 am to 8 is usually what i try and do um since i do have control of my schedule i can maneuver vacation but it's sometimes hard right because if i have clients returning clients you're gonna like you know i'm the only one that does the service so i have to be here to do it so it is hard for me to take vacation um usually the only time i do take off is christmas time to go see my family and um maybe once in the summer um but that's about it and i can't really take off too much it's only a few days oh yeah because people like really depend on you like they need to yeah they need to see me i need to i see my clients every two to three weeks so yeah um yeah and it's just me yeah i haven't really had the chance to like do a full-on like week vacation or anything yet but i feel like if i did i have people that could cover the packaging if i were to leave but i don't really need that yet yeah i mean i don't have anyone to cover my lashes lashes my blushes imagine you have a backup and land that'd be amazing someone's like not a question but my bf got me a bunch of your scrunchies for christmas and i'm obsessed and one thing you wish you knew before starting your business that's such a good one i wish i knew how to ship things because the night that i moved home to get my mom's help i think the next day like i just took off that night like two hours that night to just relax for a bit and i think i cried the next day like literal stressful tears because we didn't know exactly how to ship things and like when we were bagging things like the bags weren't sealing properly and we had to reseal all these other bags and the labels weren't even in order and we had to like peel them off the envelopes and like my dad went to the post office and some of them were rejected because they weren't the right size or something like i remember i actually cried i was so stressed so that's the one thing i wish i knew before we started i know it sounds so dumb but it was so stressful in the moment i wish i knew how to ship before before i started running a business what about you i think what i wanna know before i started this is um i think marketing because i'm not good at it um i you know so if i had some help in like you know posting on social and stuff like that i mean you're so good at it like your marketing is amazing because you're a graphic designer right so it's very distinctive to your style and that's what i love i love xxl because it's a whole brand yeah it's like your unique designs like your artwork thank you everything you know it's like just amazing things that you're clothing you're designing the clothing and everything um but yeah i think that that's like mostly what i need help with is so i'm like i can't even uh like advertise the northern branch like i feel like so far behind it yeah that's true i never really thought about how i'm just a graphic designer so it just kind of meshed really well when i started the business advice on how to grow your business my advice be consistent and then the whole reason my business took off is from word of mouth so don't be scared to share it to your personal page and tell everyone you know because it's just that person will tell another person or they'll see it and it'll just slowly grow by word of mouth organically and that's i think the best way so that's what i would advise people how to grow your business and then get on tick-tock get on tick-tock for vitality i think atmosphere right because there's a lot of people that do lashes and do what i do warming environment that wants people to want to come and keep coming to see you also like work with other businesses you know what i mean like you're not like competing against them i find like it's not about competition it's about like making aware of the services so because there's always going to be people that are doing lashes there's always been people that are going to be making scrunchies right so like i said you just just distinct yourself from from them but also like you know support everyone should support each other right for small businesses from my business that too i always say my clients are walking advertisements so if you're walking around with nice brows or you know who did your brows or nice eyelashes so yeah my clients are very important to me um in growing a business it's the client like in you for the customers right that's support i saw someone post and it couldn't be more true like pick your customers over profit and i fully believe in that for sure my clients have been coming to me since beginning and like i can't imagine like not having them you know in my life same with all my customers with the xxl fam right like you develop personal relationships with them and stuff like that so and during the long term it's hard because like i didn't see them and then you like in four months and i'm used to seeing them every day two weeks oh yeah so people want to know what's next for xxl still warehouse hunting to get a bigger space but not in a rush we're still expanding our team slowly so i have a team of 11 people now which is crazy actually i didn't count you so technically 12 like when i was naming people i forgot to tell you in my youtube video i was like wow i have 11 people but technically i have 12 because you are clearly part of this team for future our next plan that we can do whenever it's safe to travel and like you don't have to social distance and when you don't have to wear math our next plan is to have a pop-up shop where i'm going to come to thunder bay because i want to meet so many of you i feel like that's it can't wait to edit the bloopers of me freaking out on you because of the volume that's a wrap that's a wrap okay now we can like kind of relax do you want to give a tour of vitality i'm filming it now oh shoot i there's no scrunchies on the scrunchie wall though that's okay i can show pictures so endless a tour of vitality let me just clean up a little bit here welcome to vitality like i said there is my wallet human design [Music] awesome and this is their waiting area we're not at least having a waiting area anymore [Music] want to get my hair done so bad okay i'll pop up a photo of what it looks like when the scrunchies are full yeah and then take my jacket out of here not really did you put it in a frame or is that a mirror oh it's a mirror and this is the wall that you did oh yeah i'll pop up a photo right here i can pop up the video of me painting it and then check this out this is my mini fridge oh my god cute okay attached on my um microwave so cute so thank you and land this was so fun chatting this was like the longest we've chatted all year because we always just chat for like two seconds but thank you i miss you i miss you so much if you guys have any more questions for us leave it in the comments and maybe it will make a part two like in a year or something or like in a few months i'm excited for what's upcoming with your with xxl i'm really excited for the new collection that you're going to drop and what i'm really excited about is um so i'm so excited i haven't got mine yet in the mail and i'm waiting for it thanks for coming i love you what does it fit in my ear like how do you fix these things it's huge i know like this but this doesn't and then i'm like sweating from like unplugging things like 20 times you

2021-01-15 06:22

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