How I Scaled My Business to $200,000/MONTH in Sales (and $100K/month in PROFIT?)
Generalists, do not make a lot of money, specialists. Do, now we are reaping the benefits, of the payment plans, kicking, in, month, to month, a big mistake that i see a lot of newer entrepreneurs. Making. Is. What's up everyone welcome back to my channel the best place for new coaches content creators, and entrepreneurs. In today's video i want to walk you through some of the lessons, and tips that i have when it comes to scaling, a business. Now currently in our business we make over a hundred, thousand dollars, in profit, which is incredible. And we also make anywhere, between, a hundred, to three hundred thousand dollars, in sales, as well, this video was inspired by a recent milestone, that my business actually accomplished, and that is last month in the month of september. We did almost 300, 000, in passive income sales which is absolutely, insane, to me so that's why i want to give back and i want to make sure that i cover some of the key things that i did in my business in order to get to this point and i really hope by watching this video you guys can kind of foresee, the future, but also, plan, ahead, not only this i also know that every time i do a video about, income, i always get questions about profit people questioning my profit and all of that and to just squash, all of the comments that are come about profit we do make over a hundred thousand dollars in profit every single month and of course if we make more revenue we make more profit and all that, but on average our profit is anywhere between, 50, to 65, to 70. Depending. On how lean we're being that, month so far in our business we are very lean, as a business, at our size, and so over time we can expect, our profit, to decrease, to maybe like, 40 to 50, because we're going to want to hire we're going to want to invest in more paid advertising, and all of that but that's just kind of the numbers for those of you who are interested in profit and definitely in this video i'm going to go over ways for you to also, have healthy profit margins, as well but anyways, this video is going to go deep into more advanced business strategy, and all of that so definitely if you're up for it make sure you watch until the end of the video because as always the tips just get better and better as you go on now the very first tip that i have for you when it comes to scaling up your business, is, package, your, expertise. Now what this means especially, for those of you who watch my videos and maybe you're in the beginning, stages of your business, the way that i was able to monetize, and start this business is i identified, some skills, that i had, that i, could monetize. And how i did it was i first started with one-on-one. Services. Now what this means, is especially, if you have a small audience, and also you're not really sure, about what your true expertise, is yet it's important that you maybe enlist, a few clients that you work with at the 101, level, give them the most attention, possible. Charge higher ticket because you are giving them that much attention. And collect. Feedback, work with a few clients, and see what works and doesn't work, really work with them to have the feedback that you need to improve your service, and so on and so forth by doing this you're going to be able to collect enough feedback, in order for you to package your expertise, into something more scalable. Like a course a big mistake that i see a lot of newer entrepreneurs. Making. Is the fact that they go straight away into selling digital, courses, without necessarily, validating, their expertise, first, without making sure that they can actually get people results, and also without building an audience that's big enough in order to truly. Sell enough units, of your digital. Product, versus, when you start off with one-on-one, services, and by the way if you want to learn more about this route, definitely check out. Www.followers2clients.com. When we talk about the roadmap, to truly scaling, up i talk more about this, stuff right there so definitely check out this training but when you actually leverage one-on-one, services, in the beginning, that allows you to work with your prospects, or your clients at the highest, level possible. Earn you enough income so that you can leverage it for your future course launches. And it allows you to collect enough feedback to really refine, your process, that's exactly, how i got started and i worked with a handful of clients before i started selling, digital.
Products, And again if you're not sure, about how to get started and everything and you're more in the beginning stages definitely check out. Www.followers2clients.com. Because this, video right here that you're watching on youtube, is going to be more for the advanced. Entrepreneur, that's already, done this but anyways, you want to first package your expertise, so let's say you are someone who's currently selling your services, at the 101, level, the next thing that you want to graduate, to is then packaging, this into, a digital, product, that you can sell, from one, to many so now instead of your business model being one to one where you're trading time for money you can now sell one to many where you create one digital product, once you have all your expertise, packaged, in it, and then you're able to sell it to many people, at volume, that's how you can eventually. Unlock, passive, income now you might be thinking to yourself, oh my goodness, great i'm gonna create a digital course like tomorrow, well the thing is is there's a rookie mistake that a lot of people make and that is they skip my advice about validating, their expertise, first through one-on-one services. And then heading straight to creating digital courses, well you're going to be in for a rude awakening, because in order for your digital course to truly, scale and be successful. There are three elements, that make people buy your course number one social proof, do you have proof, that your course can actually get people results. If not. Then you likely want to work with people at the 101, level first, so that you can secure, results for your clients, especially, if you're going to give them, one-on-one, attention, it's a lot easier to secure, social proof, when you're really working with someone, at the one-on-one. Level when you're selling an actual, service, the second thing that you might need for your course in order for it to scale successfully. Is, traffic. Right especially, if you're thinking of selling your course at a lower, level for example anything, under, less than two thousand dollars let's say you're gonna need a lot of traffic, in order to sell the amount of units that you're hoping, to sell, let's say you sell a course for two hundred dollars but you want to make a hundred thousand dollars, in sales. Well you're gonna need to sell a lot of digital courses to make that happen and you wanna ask yourself if you have a big enough audience, to make that happen again that's why for beginners, i always recommend, selling high ticket 101 services, because when you give people your time, you're able to charge a lot more and that's why we have a lot of students in our program the boss graham academy, who don't have a big audience, but are still able to make five to 10k, per month, just selling services, alone, the third element that you need in order for your digital course to be successful.
Is, A scalable. Framework. What that means is you need to have an actual step-by-step. Process, that can get anyone, who goes through your program, results. There needs to be a solid, blueprint, for success, and that's why you need to make sure that you really know who you're going to be targeting, and what your positioning, is for your course, a course that sells to everyone, no matter who they are no matter what goals they have no matter what background they have no matter what phase they're in is not going to get a lot of people results, because it's way too broad. Versus, if you create a course that's truly dedicated, to a specific, person who has a specific, problem and is looking for a specific, solution, and is in a specific, phase in life you're gonna be able to truly guarantee results which will then get you more social proof, that's why for the boss gram academy, my program, is not for everyone. It's only for those who are just starting out in business, who want to launch their one-on-one, services, as a coach, and who wants to use instagram, specifically, to turn their followers, into clients it's very specific, and that's how we're able to get a lot of amazing results for students, because the course attracts, a certain type of profile, so you definitely want to have these three elements, in your course or in your business, in order to proceed, with selling digital courses, especially, at a math, level now let's say you're watching this video and you have all three of these things packed down you're ready to go well the next tip that i have for you once you've actually created your course is now on top of packaging, your expertise, into a digital, product that you can sell one to many you also want to make sure that you focus on selling your system, instead, of selling yourself. Now let me give you an example with our program, the boss graham academy, when you invest in the bossgram, academy, not only is it that you learn from me, but how we position the program, is that you get access, to our followers, to client, system, this is our proprietary. System that we teach inside, our program, now here's the difference. If i was saying, hey everyone, you know invest in the boss gram academy you're going to learn directly, from vanessa. I will hand hold you, i will hop on calls, you're learning from me, because i am amazing, because, i have all these qualities, well i can only go so far with my sales right, because, i can't duplicate, my time, versus. If i actually position, the offer, and sell a system, instead. Then it ensures, that people are buying, into the system, buying into my intellectual. Property buying into access, to my content. Versus, buying into access, to me so when you actually position. Your programs, and put your expertise. Into a system that has a name or a framework, that has a name to it then what that means, is, you personally, don't always have to be there in your programs, the reason, why people buy, isn't necessarily, because of you but it's because of your intellectual, property and the system, that you provide, or the framework of success, that you offer and so what that also means is let's say one day you want to take a vacation, or you want to remove, yourself from the fulfillment, of your program, well then you can hire other, coaches, or other, content creators or whoever else, that, uses, your system that teaches your system, you don't necessarily. Have to be there and so that way you can truly, scale up your business, in the future, because, now your audience, isn't buying just because of you, they're buying into your actual. Intellectual. Property, now if you're watching this and you're still a little bit confused, about what i mean let me give you a clear example, i'll give you two clear examples. People don't buy, apple products because of steve jobs now obviously, there are a lot of people who maybe admire, steve jobs and maybe that's why they're apple fans, but majority, of the population. Don't buy apple products just because of steve jobs they buy apple products because of their patent, technology. And all of their intellectual, property that comes with buying an apple, product. That's what they're selling or let's say amazon, you don't use amazon, because you love jeff bezos, maybe for some of you guys.
Maybe You do love jeff bezos maybe some of you guys hate jeff bezos, but the truth is you use amazon, because, of amazon. Prime, because, of their intellectual. Property or the system that they have that is unique, to their company. That is why you buy and so when you think about it in that way and you apply it to your own products, and services. That will truly, unlock a different shift in perspective, on how you can scale up your business. And this way you can truly, remove, yourself from fulfillment, if you want to and have the option, to no longer trade time for money the next tip that i have for you when it comes to scaling up your business, is this, be the go-to. Of your industry, what this means is niche down, be known for something be consistent. About a specific. Topic, position. Your program, as the go-to. And what i mean by this is if someone's having a casual conversation, with their friends and their friends ask them hey, who's the go-to. For. Instagram. Your name pops up or who's the go-to. For, etsy. Your name pops up or who's the go-to. For, dog walking, your name goes up so whatever, industry, you're in you want to strive to be the go-to, in my case with our programs. We are the go-to, for new coaches, who want to use instagram, to sign clients, this means in any conversation. That these topics relate, in, most people are going to recommend, me, because, over time i have built a very consistent. And strong, personal brand, around, this topic i am now, niche down enough, so that i am truly, the go-to, expert, of this particular, subject, and so that's why through your content, creation, whether it's on youtube, whether it's on instagram, whether it's what you talk about in your instagram, stories whether it's what you share in your newsletters. Whether it's your product suite that you sell, in your company, make sure that it all aligns. And that it ensures, that you truly, are the go-to, now obviously, being the go-to for something, isn't something that happens overnight, it takes months if not years to build that reputation, so that's why it's important that you are consistent. In the things that you talk about in your business in the value that you provide in your content, and also in the positioning. Of your products, by being the go-to, of your industry, you can increase your referrals. You can increase the traffic. And you can increase your opportunities. If you are the go-to, for a specific, topic, i have a feeling, you will get way more podcast, invitations, you will get way more speaking, invitations. Because you are known, for something, specific. And you are a specialist. Instead, of simply, a generalist. Generalists, do not make a lot of money, specialists. Do a good example, is let's look at neurosurgeons. Neurosurgeons. Make way more, than your general family, practitioner. Why, because they are experts, and they are go to's for a very specific. Thing within their industry, now let's go through some of the things that we went through so far at this point you would have learned to package your expertise. Into a digital, product that sells one-to-many. Instead of one-to-one. And if you're starting from scratch you want to start one-to-one, so make sure you check out. Www.followersdeclines.com. Because i have a dedicated, training that's going to show you in depth how to do that with three mini trainings packed inside so you can leave with actionable tips and strategies, all right so once you've done that you've packaged your expertise, into a digital course that sells one to many and instead of just selling yourself instead of just promoting, yourself.
You're Selling and promoting, a system, so that you can, one day remove, yourself from the fulfillment, of your program, and you specifically. Aren't the reason why people are buying your products and services, it's really the system and the content, that they're buying into, then you are now known as the go-to, expert so make sure you do that you are now, known as the go-to, of a specific, subject in your industry, the next tip that i have for you once you actually have the program and everything, is to make sure you are constantly. Elevating, the content. And the client, experience. What this means, is you're not just going to create a product, create a digital product, sell it and forget about it you need to make constant. Updates, in order to truly, elevate, the experience. Over time i know with my digital program, the boss gram academy, i have made over, four, updates, in its lifetime. And this program, hasn't even been in the market for that long i'm constantly, updating, it and the reason, why is because, you always want to listen to your customers, collect feedback. See how you can improve, the product, see how you can get people results. Faster, even if your course, even if your program, does deliver results you always want to ask yourself, how can i get people results faster how can i make this process, easier, for my customers, and beyond just the content, and the results, that you deliver, for your clients and your customers, you also want to ask yourself, how can i elevate, the experience. Do i need to hire community, managers, should i hire more coaches, underneath, me so that they can really help the students better what can i do to improve not just the content, but also the experience. And the reason why this is important, the better the experience. Is the better results that people get the faster results people can get with your product and service the more social proof you're gonna get because people are gonna be more willing to leave you a positive, review, and the more referrals, that you're gonna get because people are more likely, to recommend, your products and services, to other, people and that's again, another way that you can become the go-to. Of your industry, so make sure especially, if you have your sights on becoming, a digital course creator. That you're always, improving, your products, it's not just creating a program, and setting it and forgetting, it it requires. Maintenance, it requires, updates, so make sure you keep that in mind especially, if you want to scale your business, to new heights with your digital, products, now the next tip that i have for you when it comes to scaling up your programs. Is offering. Payment plans, what payment plans do is that they enable, you to give more payment options, to your prospects. Not only, do people have the option to maybe paying in full which is great, but you can also break up that payment, into multiple, installments, so that your customers, can pay you over, time by doing this by offering, generous payment plans you're able to unlock something called monthly, recurring, revenue, what this means is that month to month not only are you making, new sales from new prospects, but you're also making money from the payment plans.
As, Well, this is truly, how you can create, more revenue, into your business, there's a really big reason why we went from making 100, to 150. A month, to now making, 200, to 300, a month and the reason why is because we had a big course launch in july and august where we made over a million dollars and i talked about it in this video here where i outlined the entire, case study and, majority. Or a good amount of people, who signed up during this time period, ended up opting for a payment plan, and now we are reaping the benefits, of the payment plans, kicking, in, month, to month so that's why in your business, it's important, to option, more, payment options because painful, again is great because you get the cash up front but by offering a payment plan you can then have cash, over, time, now moving on to the next tip that i have for you and this relates, more to profit, because i mentioned, how in our business, we are able to make incredible, sales on a monthly basis but we also have incredible, profits. And the tip that i have for you is to keep your expenses. Lean and there are a couple ways that i do it in my business, i'm going to share with you right now the first tip that i have for you when it comes to keeping your expenses, lean is to really focus on building, an organic. Audience, for me compared to other entrepreneurs. In the industry that i'm in i don't spend a lot on facebook, ads i spend maybe about, five to ten thousand dollars a month on facebook, ads, which is, nothing, compared, to the amount of revenue that we make, yet i'm still able to make the same amount of sales as someone else who pours a majority, of their money, into paid advertising, this isn't to say that paid advertising, isn't good i highly recommend that you do invest in paid advertising. In order to scale up your business but for you not to rely, on paid advertising, every month, it's important that you also focus your efforts on building, an organic, audience as well what this means is creating consistent, content on platforms like youtube, podcast, instagram. Doesn't matter, make sure you're building, a try, that doesn't require, you to always, lean on paid, advertising. This can really reduce your monthly marketing expenses, if you do build up your organic, audience. Versus, if you don't build up your organic, audience and you rely, heavily, on ads, then what's gonna happen, is month to month you're gonna find yourself. Pouring, a lot of money into paid advertising. In order to make sales, this causes, a certain reliance. Which means that if one day you don't have enough money to invest in paid advertising. Well that's gonna directly. Impact, your sales, month to month versus, for me if i don't do paid advertising. I'm still gonna be able to make a good amount of income thanks to the organic, audience that i am consistently, building, on my social media, channels, now the next tip that i have for you when it comes to keeping your expenses. Lean, is switching, expensive, contractors. Into, full-time. Employees. Now this tip really is for someone who is at the level where you already have a team but something that i went through when i was scaling, up is i had a lot of contractors, that were working part-time, for me and i was paying anywhere between, 20 to 30, an hour for their time now of course if they're working part time and they're only working 10 to 15 hours a week, paying 20 to 30 dollars an hour, isn't that much but as you scale, up you're gonna need people that are going to be working, full time for your business so ask yourself what makes more sense does it make more sense to pay 30, dollars, an hour for someone working, 40, hours a week or does it make more sense to actually hire full-time, employees.
That Are on a salary. And work full-time, for you do the math sometimes, it might make sense to hire the contractor. But most times it's probably going to be more cost effective, to actually transition, people, into full-time, employees, that are salaried. And that also are super dedicated, to working for your company, and doesn't work with other clients because what i found is that most contractors, who are working part-time, for you or are contractors, in general, they're also working with other clients, versus, if you, have someone who works for you as an employee, then in the contracts, you're able to truly specify. That they can only, work for you and they can't work for any other companies, now so far in this video i gave some key tips in terms of scaling, up your business and things that i've learned along the way when it comes to selling, digital, products. Definitely comment below if you have anything else to add i'm sure there are tons. But of course this is just a youtube video, and i can't pack everything, inside, now for those of you who are watching this video like i said earlier on if you are more in the beginning stages, and, you really want to learn how to get started, definitely check out this training. Www.followerstoclients.com. This is a complimentary, training that i host where i give you three mini trainings, and i also walk through a lot of the things that i talked about today on how to scale up going from one-on-one services, to selling, your products and services, on evergreen, so make sure you check out that training if you haven't already, anyways guys as always i post a lot of videos, on marketing. Entrepreneurship. Coaching, social media all the likes of that so definitely check out these two videos that i have right here i promise they won't disappoint. As always guys i appreciate you i hope you guys have a great day a great week and a great life and i'll see you in the next video, bye guys.