Home Bakery Business Tips | How Your Instagram Could be Hurting Your Home Bakery Business

Home Bakery Business Tips | How Your Instagram Could be Hurting Your Home Bakery Business

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[Music] so today i'm going to talk about how your instagram page might kind of be hurting your business and not helping it like you think it might be whenever i have someone come into and apply for the home bakery blueprint we look through their instagram page and because a lot of people that's their number one complaint they don't know what to do with instagram they don't know how to like make it more professional so i'm just going to kind of talk about some of the things i see that are hurting it hi alicia where's it alicia um so one of the big no-nos is messaging people and asking them to follow you that happens a lot to me people messaging me and asking them to follow i'm sure a lot of people here have that happen to them but a lot of those people that do that get blocked or marked as spam so stop doing that if you're doing that hi from brazil okay i'm gonna stop reading the comments um but i'll read them at the end so if you're doing that if you're messaging people and asking them to follow you or kind of spamming them don't do that that could be hurting your um hurting your page because also you might be marked as spam and then instagram is less likely to show your page and stuff to other people so that goes along with this next one spamming the comment sections of similar pages so i know that that might get you maybe some temporary likes but if you're going into the comment section of say another bigger baker and just going on to everyone else's comments and saying follow me or come check out my page that is also not a good way to grow your instagram page and that can actually be hurting you because it's not very professional so don't do that but that's not saying that you shouldn't go into the comment sections of other bakers and actually if you're gonna comment comment something about their photo if someone else maybe has a question you can answer it if you know the answer but just don't spam them okay buying followers obviously well that's not that obvious don't do that because people can tell nowadays if you have 50 000 followers and on your instagram page and then like 25 likes that people can tell and it just seems shady um maybe i will answer some questions along the way no wait i'll wait but you can put them in the comment section now and then i'll answer them at the end so this is something i see a lot too mixing your business page with your personal page that can be very confusing for instagram the algorithm for your followers like if it doesn't know what kind of page you are it's not going to know who to show your page to so if you want to put some personal stuff i think personal stuff is fine if it's like behind the scenes or maybe a little bit about you [Music] or something but don't let it get too personal and don't let that be like a reoccurring thing you do on your instagram page if you are doing if this is an instagram page just for your business this is who i'm talking to people that are just have a business instagram page i would definitely separate the two so you've got a business page you got a personal page who cares what you put on your personal page you could put baking stuff personal everything but for your business where you're selling your treats i would keep it all business with some behind the scenes stuff that's anything that has to do with your business and then if you do want to put some personal stuff you could put it on your stories so then it won't be as confusing but i would keep your feed business if you want to do behind the scenes that would be cool um but just keep it separate okay so this is a big one but the photos i see a lot of bad pictures and i know that it's hard to take photos and get that good lighting but if you find some good lighting and just use the same thing every time it can work it won't be as hard as you think it's going to be so i see a lot of bad lighting either it looks like you're using like a lamp or um just not enough lighting so it's a very dark photo so if you have a window in your house use that use the natural lighting go take a photo outside just that is like one of the most important things you can use your iphone you can use your whatever phone you have to take the photos just make sure you have really good lighting now another thing i see is like messy photos like it looks like your workspace which can be cool a photo of like behind the scenes but if you're doing like a final product photo i would clean up your space a bit try to try to put as few things in the photo as possible until you're very confident in your photography skills so if you're really good at photography you can add props and stuff and stuff in the background but most of the time it just ends up looking cluttered so if you're first starting and you don't know what you're doing just do a simple photo with a simple background good lighting overhead or something just really easy just to show the products and i've seen a lot of photos that are just it just looks like a cookie that's been bitten into stacked on top of each other like there's a lot of easy ways to take a good photo showcasing how good your product looks um i just also saw a comment or someone posted in the michelle's macarons facebook group about if hands look good in photos or not and that is a tough one because sometimes they do look really good but other times it can look really bad so either i've seen and i've seen um oh carol says lightbox yeah you can use the lightbox if you don't have a window or if you don't if you work during the day and you can't use that natural light um i've seen gloves even look cool if you are worried about your nails and stuff but if you have your hands are dirty and your background is dirty and you're taking a hand photo that can look kind of gross not that you're gross but you're working hard you're taking photos and like you have a lot to do so it's it's hard to like get manicure in between that time but maybe put a glove on the gloves don't look bad when you take a photo especially if it's like a nicer looking glove like the kind you're supposed to be using um i've seen that look really cool as long as you're focusing on the photo and it's not like a hand picture so yeah be careful with that mess keep the mess out of the photo i mean if if you don't have a lot of space just zoom in nazoo put your phone closer to the product and take like a close-up shot like that is an easy way i wish i could show you guys some examples of really good photos that are just like you can't even really see the background it's just focused on the product and how good it looks and nothing else really matters that's the good thing about taking pictures of baked goods is you can like focus on like the melted chocolate chips or what it looks like when there's a bite in it i will save this okay i'm going to start answering some of your questions about instagram pages so i pretty much um oh not having any way to buy you or my mood not having not letting people know how they can buy just like you sometimes put your product on there and but you don't have clear instructions on how to buy people need clear instructions on how they can buy your product so put it in your bio put it in your captions put it everywhere make it very easy to figure out how to buy your product okay you can start asking questions i'm going to answer some that were already asked here hi from brazil um new york do you think that sponsor post can really give more visits to the profile into the business so i don't get into that i don't i don't teach that in my program and i don't do it because it can just be a lot like you need to really make sure you're targeting the right people um when you sponsor the poster you're just wasting money so i always teach how to grow organically without the sponsored posts you could try a couple things um get more visits to the profile especially if you're do you have a home bakery or do you have a bakery bakery like a storefront fluff cups hello um all right let's see i did that mistake before but i think i fixed it yeah a lot of these are easy fixes just using like carol said you could use a light box you can use natural light i used if you haven't already go look at one of my youtube videos about taking pictures with your iphone i used an amazon box with marble contact paper stuck on it for the first five years of my business and then a reflector board as a reflector poster board to reflect the natural light so that's what i used for the first five years or whatever an amazon box with contact paper on it a reflector which is just poster board and my iphone and natural light hi fawn um i forget if i already said i will be saving this live how often should you post i can't wait until i'm able to sign up because i know this blueprint will work oh good did you fill out the application we were talking were we um how often should you post okay so that is kind of a lot of people will say that there's different times that you should post like you can go online and when you're first starting find like a graphic that will tell you this is the best time for you to post which a lot of people also say don't listen to that but i mean if the majority of they can track when the majority of people are on instagram so it's a good starting place to just google the best time to post on instagram then you can go in and see your own insights and look at this is when my audit is on after you've posted for a bit and you can see which ones do better what time you're posting and go from there so but it's not a bad thing to start with the ones that are just generic this is when most people are online i like to post like an hour before most people are online but how often should you post i kind of got out of 10 off on a tangent there but that also depends i was posting when i first started i was posting maybe um once a week and then once i started getting busier it went down to like once every other day then it was like once no i meant to say once a day when i first started then it went down to a couple times a week then it was like two times a week so and i mean you can still so slowly grow that way but now i'm trying to post three times a day and doing one regular post one carousel and one real so it depends how quickly you want to grow your instagram but i would say at least try to post once a day if you can three is kind of obnoxious i just started doing that but what i always liked to do was at least once a day what is the best time to post okay good so i just answered that but you're going to want to look at your if you've had your instagram page for a bit look at your insights and see when your audience is online and um go from that is it better to post pictures or reels well right now reels um i like to do both i like to do reels carousels don't forget carousels when you have like two or three or four pictures that people can swipe through those get a lot of um those get a bump in the algorithm because people are sitting there scrolling staying on instagram longer i've said this before but the basic like you're going to read a lot of different things about the algorithm and it's going to keep changing but the most important thing is keeping people on the app longer will always get you promoted in the instagram algorithm or any algorithm just keeping people on their site should i have a separate account for my business sorry if i missed this question yes keep your i i say keep your personal and your business separate so people aren't confused about what you do but you can always what i did at first is i had my personal and then i um i had my personal and my business i posted only business stuff on my business maybe some behind the scenes and then i would take my personal and sometimes post my business stuff on my personal so people that i had that were still following me on my personal i would maybe share my business pages post on my personal story yeah right now they're really promoting reels and they're promoting reels to people that aren't even following you so you can the for you page if you guys don't know what that is you've got the home page the search and then when you hit the search it is your for you page things that instagram thinks you'll like usually you're not following those people well sometimes you are but um it's easier to get your reels onto the for you page right now than it is your pictures they're really promoting video and stuff so you can go live post ig tvs post reels um even if they're just short little like four second reels that's that's good can i set instagram take orders from customers so there is the option to do the instagram shop um i think a lot of the a lot of my customers are more into ordering by email or the forum on my website but you can kind of see what your customers like the age group they are and maybe if you do have a lot of younger ones you can do the set up a shop on instagram because it's just a little harder to figure out when you're ordering but you can set it up so if you have shopify you can connect the two and have it that way do you need a certain number of followers for your reel to show up on suggestions no but um if it's just good quality they will promote it so it just has to be you have to really make sure you have good lighting um that is very important with your reels good lighting and like i kind of tested my reels and did some like with this blue background and some with the pink brighter background and that one did way better every time so try to get something where you have a lot of bright colors maybe natural light if you can or any good lighting and keep it clean and that will help you um just it's got to be something think of would you want to watch it but also the shorter it is the more views you get usually but but it is true that if you do have a lot of followers your reel will show up in suggestions usually just because more people have seen it so if instagram sees that a lot of people are watching it they usually promote it more to other people like that they know would like it um hello thanks for joining do you have a preferred app to edit videos for real real so i edit my videos in instagram i put them together on instagram and do everything in instagram because i have heard that um like if it's pre-recorded it doesn't do as well as if you if you put it together and film it in instagram so what i normally do is i will just film the clips and put them together and do everything on instagram and then put them in my draft for later and then save them as well because a lot of the times the drafts get deleted on instagram so like if you're filming it on tick tock and you're just saving it and it's got the tick tock logo on it who's the guy that president of instagram or whoever it was said we're not going to be promoting the tick tock logo reels so if your reel has a tick tock logo it's definitely not going to get promoted if it compared to ones that you're making in instagram do songs make a difference on reels to get noticed more yes so trending songs use trending songs when you can and use the trending songs like like if you see a popular reel go to the bottom and click on the song and use that exact one so you can see a lot of people abused it instead of going and finding that song on your own does that make sense but yeah you want to use trending songs when you're doing reels signed up for the blueprint last night oh cool you applied recommendations for what information you include in your bio so just hi barbara the gist of it is just basically include what you do and how people can order just having that in there is usually good enough um how do you edit to the beat of the music um so i try to do that while i'm recording it so i will put the i think i showed you guys this in the in the program um i will do okay let's see so i'll hit the timer the music the timer and then it will tell me when to start and then i will point to the bead and if i mess up you can go in there and cut the clips and kind of shorten them to kind of bring them over but usually if i mess up i'll just re-film it because i don't want to edit it to get it to the beat i'll just try to get it on the first or second try um whenever i use popular song on instagram my reels got lots of viewers yeah um that has been said that it's very helpful to yeah the pointing yeah i mean a lot of the songs are awful but if they're trending you're more likely to get your videos shown still new to the whole video real thing how do you figure out what songs are trending this is kind of the annoying part i mean there are websites you can go on to figure out what's trending and they say usually um it'll trend on tick tock before it'll trend on instagram so you could go there but basically just going through my homepage or my for you page or real page or whatever and you'll start to hear the same songs over and over again and then you can click on the song and then go and see this audio was used 20 000 times or whatever and that's how you can tell um what timer i'm lost okay so when you're filming a reel there should be the music notes up top you can click on that find your music and then below there will be a little timer and it will say i can't see right now but it'll say something about set timer or something like that and then so when you start recording it will start playing and stop it automatically when the song's over what are your thoughts on promoting your page on instagram and paying for it and what's the best way to go about it so i don't i don't like doing that i did that at first i like to do it organically just because you have to target the right people but if i were gonna do it i would make sure i was targeting people that are in the like around the area it's just never been worth it for me um but maybe if you're doing a specific event you could target people around where that event is going to be and try that yes thank you for the tip didn't know that we should be using trendy music from the real that has most views yeah if you can just go find this is what is annoying that you're you have to kind of go on instagram and go through reels and sit there and watch a bunch of other people's reels and that can get kind of annoying um but you'll start to see okay this is a song that keeps playing and when it has a lot of views take note of that too you

2021-10-30 04:19

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