Full Training: How to Sustainably Scale Your Business [aka "How to Go Nuclear"]
Hey, there it's scuttle furred and if, you're, looking to scale up your business, that's at fifty thousand, a hundred thousand, one hundred fifty thousand two hundred thousand dollars a month I want. To bring you through some of the concepts, some of the things that you should be thinking about, so. Really this is about going nuclear or what I call the nuclear effect, which is essentially all the systems in your business, working, the right way and working together. So. There's, really six, major reasons. Why you can't, scale it comes down to your marketing comes, down to your sales your. Client delivery, your operations, team your, finances. And of, course your mindset, now. I've. Talked about this a lot the six pillars of a you know multi seven-figure, business but this is so important, because if you look at this every, single thing every single problem, that you have in your business and if, you want right now just take open a notepad and you. Know take these six parts put, it over and later. On after you've watched this video I want you to do a very quick exercise, which, is take everything from your head that's a problem, in your business or even like an anxiety something. On your mind and. Start putting it under these six, categories so. Every, single business we haven't realized about building businesses you. Never actually have less problems when you build a business like I think there's this mentality. Maybe because of Instagram, or Facebook, we're, like some day it's all going to get better some day it's all gonna get easier some day it's all gonna get you know whatever that. Idea. Is or concept, is in. Your mind but, all it actually comes back to is the fact that someday you're, gonna have a new problem right and someday you're gonna have a new opportunity, right so you get the option to be able to look at it as a challenge, or you get the option to be able to look at it as an opportunity but every single one of these things are gonna be in these six buckets right so if. You don't have enough customers then. It's gonna go back to marketing if you don't have the ability to close enough people into sales it's gonna be your sales if your. Client, delivery sucks people, aren't gonna stick around which means your lifetime value is going to be low which means that from the finances, perspective, you're gonna be in a little bit of a bad place and from a marketing perspective gonna be in a little bit of a bad place now, the interesting. Thing is every single one of these interconnections, right so mine, said of course interconnects, the whole thing one.
Of The biggest reasons why most people cannot scale up their business is because their mindset, is stuck on things, that allow them to get to where they're - but not into the next place this is a reason why most people get, stuck at seven figures is the reason why people only, increase, their business by 10 or 20 percent on. A year-by-year, basis. Is because, of their mindset, not, because of their operations not because of marketing not all these different types of things because, all of these, things are reliant upon your mindset being able to kind of be dialed in and the, mindset of a multi-millionaire. And the mindset of somebody that's being, able to build a business and. Kind of almost scale, the mountain per se it's, very different than somebody that just gets from five thousand a month to twenty five thousand, a month over. A year or two or whatever it might be so. The. Second piece of this is the, financial side I think there's, the other kind, of lie where. You think there's gonna be like 12 months or 18 months or two years worth, of cash in the bank waiting. Growing your business you. Know and I'm gonna talk about this a little bit but the, more you grow that. You have two options right you add the option of growth and you have the option of profit, and. The. Problem is is that most people think. They can profit. A lot while growing a lot that's. Typically. Not true okay and I'm, not saying that that's not always true but. You also got to realize that most people take on investment, and if you're here and you're an online entrepreneur more, than likely you haven't taken on investment, from, you know a seed round or anything outside of maybe a loan or credit cards or whatever it might be and. From. A financial perspective, all of these things again rely. Upon the, financial, model that you're going with how much are you willing to risk what are you willing to put on the line to, be able to grow the business how much profit do you want at the end of the year what profit, margin do you want all of those, financial questions. Then lead back to these, here, being able to be either solved, or not solved, so, typically what I see is entrepreneurs. That realize. That money is the I'll, say cheapest, currency, are the. Ones that are able to grow their business the quickest and what I mean by that is realizing. That money, is fuel, to. Be able to grow, the business and if. You grow the business properly, that's, going to come back to you with a real return on investment, and it's not about the, the biggest difference between a business that's at a quarter, million half a million million dollars a year and one, that's at five million a year, and really growing is they, are looking into the future a year, to three years instead, of looking at every, single month having, more and more profit every single month so. That's that's some of these are two of the biggest reasons, why the other four don't happen because if you really look at it I have a marketing problem listen, that's easy to solve we're going to talk about that today you, have a sales problem again easy to solve every, single one of these problems, inside of these four parts of the business are very very, quote, unquote easy problems, yes they might need to require hiring, someone getting a mint or getting an advisor getting consultant, whatever it might be but. Those issues. Whenever. We really come back to it are all solvable. Things all things that you can solve but. It comes back to being able have the right mindset, around it and then being able to understand. What. You're comfortable with from a financial, side so, there's a reason you can't scale or sort of the pillars. Or. Levers. That you can pick or you, know kind of push-pull, to, be able to scale. So. The. Common, sort of hamster, wheel that people get themselves into sort. Of like reasons, why people get. On this sort, of so-called hamster. Wheel doesn't matter if you got six figures seven figures multi seven figures I see a lot of entrepreneurs get a lot of different hamster wheels right so the first one is launching. All the time so launching every couple of months right so you're always on this launch hamster, wheel where you get an infusion of cash you grow a little bit infusion, of cash grow a little bit have a bad launch how do they like go back a lot a few people go launch, again so on and so forth, so.
The Second, hamster, wheel which sometimes, can be related, to launching is the, kind of massive up its ups and downs so you go out you get a bunch of clients you have you do delivery, go back out again you, know up and down you know one, of your facebook ad campaigns, or Instagram campaigns, works for a little while than it does again and so essentially what you know what. This really, comes to is that, business kind of happens, in this up and down up and down up and down at any, time you're in a place where you, don't have a ton of cash in the bank and you have to be sort of predicting, the future in some way it's, really hard to scale your business when, things are constantly up and down up and down up and down instead. Of a steady, growth core is steady growth curve so right over, the span say you know three to four months. Then, from, this as well, they're. Not really like growth, stacking. Or what I'll say you know being, able to being. In a place where they are stacking, their wins are stacking the different things that they're doing to grow the business, so, most, entrepreneurs, I've gotten to a million or two million they're. Not kind, of in a bunch of different channels they're not utilizing referrals, are not utilizing, you. Know organic traffic they're not utilizing the, ability to have, a you, know a monthly, recurring. Revenue, side, of the business on the back end of the business right so they're, so, focused. On the one thing because, they don't have the, capacity, to do. More and they don't have the team to do more it's missing we have the know-how to be able to do more okay so, the, fourth reason of course is they can't afford the scale okay. So, I went back to the finance part just a moment before hand, the. Reason most people cannot scale is because, they can't afford the scale meaning, they can't afford the marketing that can't afford the sales they, can't afford a salesperson, their product, is doesn't, cost enough right, so they don't have a high enough margin on their actual product really. When it comes down to if you're, going to scale you have the scale something that's profitable, because if not you're gonna end up broke and you're gonna end up in debt I've been there know it it hurts don't. Want you to ever do that. So. The, fifth one I see a lot of the time is an. Entrepreneur's, at 50 km of 100 km of they know what got them there but. They don't know they have no idea what to do they have no idea do. I fix, marketing, do I fix you know do I focus my attention on client delivery, so that I get more referrals and I get higher retention so I have a better lifetime value what. What what do I do with this right so it just comes from the fact that you've never done this before and when. You haven't ever done anything before and. There's, no textbook on hey here's what to do then it becomes really difficult to be able to scale. I'll. Say the next one is a spaghetti method, which is kind of the opposite, of, you. Know I don't, know what to do and I can't afford the scale this, is more along the lines of like you, knew everything, and you say yes to everything and you're trying 20. Different strategies, all at the same time so you're like scrolling through Facebook looking. At all the marketing, people all the business growth experts, and you're like yeah I'll do this and I'll do this and I'll do this hey guess what happens most of it fails not, because they weren't good, methodology, but because you didn't really focus on one or two so, you always want to be able to not, necessarily, go with the spaghetti method and want, to go with more of a you, know strategic. Methodology, at the end of the day. Seventh. Of course market. Changes, the. Market, changes especially online so quickly well it worked on Facebook six months ago doesn't work anymore, while work two years ago in client delivery doesn't work anymore these, things changed so quickly so often, and if you're not looking really, into the future, or you're having someone to guide you into the future to know exactly, what it is that you need to be doing it's really, hard to like have that outlook, the. Other thing is when, you're like in your business right, when you're not really like, kind of looking out word and you're not looking at into the two years this stuff creeps up on you and like slaps you in the face when. You don't even know what's gonna come and, so, this is a lot of the time this is what I see where, you, know a webinar, worked for. Three years and then, something came out and just slapped him in the face and, they're like well what happened when, it was completely, like we knew it was going to happen we knew that that was gonna happen in the market at some.
Point And so. A lot of it comes from market changes that people aren't planning on and then. Of course the last one I just straight-up, burnout you know there's only so long you can do everything if you, don't elevate yourself, from, being in your business if you do not elevate yourself, so that you have sort of a machine, inside. Of your business and so that you have, to. You'll, always be doing everything, if you are going to be in a place where you're their stress response every. Single day, entrepreneurs. Have more fight-or-flight response. Have, or adrenal, fatigue then, print anybody else right, we have so much stress so much responsibility, that's on us, so. If you don't get out of the business and we're gonna talk about this of the fifth level of the math, labs hierarchy. Of needs with your self-actualization. If you, do not get, ello, do your business if you do not implement some of the stuff time gonna be talking about today I guarantee. You at some point might, be a year from now might be three years from now you, are going to face burnout, I, see. It every, single day, and when, you face Burnett no amount of money is it just doesn't matter you don't even care about money anymore right your. Air away from having. The tiger, on you but you just want to sleep because, you but, you you went past, your, body's, ability to, stabilize and you can do that for a while you can do that for a while but what. If there's a better way so that you don't have to burnout what if you could build a business that. Allows you to be a real business and have a real business because, most on traversée the problem is most entrepreneurs run a business like a hustle they've run a business like a job if you take yourself out of the business and you ask yourself this question if you go from your business for a month what happens does. The business you, know blow up does, the business stabilize. Is a business growing until, your business. Automatically. Grows with, the system, that you've created you, do not really have a business you have a good paying job your, cool. Your family's, thinks you're cool your friends think you're cool yes, there's a lot of advantages but, I'm in the business and I'm in the belief system that you, need to be building a systematic. Way to deliver value that. Automatically. Grows, over time I'm not saying that that's going to take a small, amount of time and that's not going to take a lot of effort and I'm not gonna say that most entrepreneurs never, get there 1 number 7 most entrepreneurs.
Never. Get to, a million dollars in revenue all right you, have a four percent chance at, being able to have a multi or answer I have a million dollar business that's seven figures right so one, six zeroes if, you go past that you have even a smaller chance of having, a systematic, business, that, grows without, you being the founder being there driving the growth every, single day of your. Life and that, becomes, a lot of burnout and creates a lot of problems for you as a human being alright because instead of being a human being you ended up being a human doing and, human. Doing this is not really, what, we were supposed to do here on earth in my opinion. So. If. You're here if you're watching this still. You. Might be thinking. All. This sounds intense. Right I mean an entrepreneurship, is by, far is the most intensive. Personal, development, I've ever done in my entire life right I mean I if I look at any career I could go with anything that I do this, is by far the most difficult, thing. I could have ever done and it's the same for any entrepreneur it's that's out there so you. Know when it really comes to this what. Is the, reason why is seven. Figures so important, why seven plus figures so important so. Here's the fears. The first kind, of thing I'm gonna tell you right off the bat. This. Like prized, place, is like 1 million dollars in revenue is like, complete, BS alright. Your, lifestyle, between, 250. Kms or sorry 250. K a year to. 1 million a year, it, pretty nothing's. Gonna change okay the only way that's gonna change is if it took you 10 years to get to a million dollars means, anytime you're growing fast you're putting the money back into the business now. If you really look at it if you look at paying taxes, paying your people taking all care of absolutely, everything, this basically, gets you to a point of having like a nice cushy job in a nice place living, a good life okay. Now, at. Some of the other day this was brilliant and they, said I realized. That, I had to be rich because I wanted to be comfortable and in order to be comfortable you got to be rich and I, was like that's. Some, right there that, is some right there now, here's, my, belief on this the reason I want to be wealthy and the reason why I want you to be wealthy is because of this. So. If you ever go on Google type. In maslov's, hierarchy of. Needs not sure if you've ever of course we teach this in school in some school systems and so on and so forth but there's essentially five or five levels there's the six level we won't talk about that today talk about the fifth level now. I'm. Not gonna go deep, deep deep deep into this today it might be a session for another training at some point but. Most, entrepreneurs, are basically to the point of having you know they. Have a place over their head they you know at this point if you're at 50,000. A month if you're at a hundred thousand, a month you're, basically around here okay so everything's taken care of you have money. You know but there's still stress right, there's still stress you have love and perhaps affection. That, you know might be from, of yourself, or somebody else or whatever might be now, most, entrepreneurs. Most. People. Regardless. How much money you make the, goals always get to the top level which is self-actualization. The. Goal of that's not to like get to like that not to so you can like go buy a car I think to buy the car you want a house you want but. Self-actualization. This, is really interesting funny thing to you and. It. Essentially. Makes. It so that when, you wake up in the morning you. Not, only know yourself you like your authentic, self, you. Not just only know what you actually want to do in this world not not what the, world has told you right not the belief system of the world that has told you but actually. You and. This. Actually brings it to what you actually care about because. More likely the business that you're in right now it's. Not really. Like. If you, had ten million dollars in your bank account more, than likely a. Two. To ten people that are watching this video may. Be you right now you. Probably wouldn't do this what. You're doing right now in your business okay. That's. The truth. Now. That hits you in the face slapped you in the face that's. Okay what. Got you here and, what will get you there won't get you to the next place that's. Why you can have the ability to sell businesses or transition, businesses or whatever might be but, none of this can happen until. You look at your bank account and be like I'm good, none. Of this can happen and when until you can be like I'm good, and not only am I good but my family is good and this.
Can't Happen until you then go out and say you know what my community, is. Good and. Then. At that point you, can basically change, whatever you want in this war and. It entrepreneur's. Are the people that actually really, change things and. We have the power to be able to do that you know it's why our mission and our company is to be able to help entrepreneurs. Change. The world and solve the world's problems by solving. The entrepreneurs, problems and. I think that's really cool because that. Ties. Directly back, to why having, a multi-million dollar business is so successful and why being a multimillionaire an, actual. Multimillionaire. Is so, important, because it changes. How. You look, at the world it changes, your perspective of, the world and, as soon as your perspective, of the world changes that as soon as you realize the belief systems that you had are not true as soon as you realize that your value, system may be a little bit different than it actually is once. You realize that money, is the largest, amplifier. For everything, good or bad and that, if you are a good person you are going to become a better person. Once. You realize all of this it becomes really easy to be motivated, to have a multi-million, dollar business and. I know for me it is what motivates, me to work with all of the entrepreneurs that I work with a lot of people just, like you it's, not because I want them to have nice cars, and nice houses, and the beep you know amazingly, cool and it influencers. On Instagram I really don't care about that I care. Because we're, living in a time in our world where things are really interesting, and fun, and, weird. And I. Don't believe in the government to fix that I believe, in people like you and me over the next 50 years are gonna do it but we're only gonna do it if, we build a foundation today. But. This is really difficult, because. You're. Not a CEO more. Likely if you're watching this there's a 95% chance that you're really not a CEO now you might call yourself, a CEO the chief you, know executive. Officer, but. You're probably not what, you're really are. As. An, entrepreneur. Now. An entrepreneur is, driven. From creativity, very. Driven from connection, you're. Driven from learning, new things and, seeing, the world in an interesting way. You value thinking, you value flow you value, having your calendar, open so you can just think and be. Entrepreneurs. Are the best people to be able to do absolutely nothing and make the most amount of money from doing it. One. Of the time, ones. I'm one of my mentors this is when I was 18, years old and I was I was you know very very, fortunate, to, have a mentor that was a billionaire and. I never understood what he said at, the time I just kind of laughed it off but, a. Few years ago, I really got it and he, said Scott, your. Job as an entrepreneur, is to have. Your feet on the desk doing, nothing, as. Much as possible, now, I thought that was an arrogant, thing of him to say but it's. Actually the accurate, thing that, an entrepreneur should do it's the reason I'm not the CEO of my company, because. I'm better, being able to form partnerships I'm better at being able to innovate I'm better, at being able to look at the big picture and be able to understand where we're going and being. Able to connect. With the people that are, needed to get there it's, doing things like this on video, it's. Being able to connect. With you as an entrepreneur that need the.
Help Of my business just like you're likely the same type of person. So. Entrepreneurs. Aren't. CEOs, but right now you're kind of playing both sides you're like working in the business but you're kind of working on the business but you're kind of like doing the creative, and you might be you, know doing the Instagram post and the Facebook post and being the influencer and doing all these different types of things and here's, the thing you have to stop, at some point and zero. In on the zone of genius if. You want to have a multi-million, dollar business it doesn't happen by doing all the things it's, by doing what you do incredibly, well it's, your, level, of mastery. That. Makes, the ability, to, monetize. And help, the people that need your help. Because. All that monetization, and scaling up really means is your scaling up how much impact and, you. Are directly. This is a really important you, are directly. Compensated. By, the amount of value that, someone, both receives, and person, that they have received and. That. Is how business works and so. One, of the biggest things that I'm gonna be talking about with project nucular a little bit in a little bit is you. Going from being an entrepreneur. To. Going back to being, an entrepreneur because. In some lifecycle we have to become the CEO of our business and then we need to hire somebody to operate. As that CLO or that operations, person or whatever, it might look like based, on how much revenue you're generating. Oops. So. One. Of the biggest parts of being an entrepreneur and being in your business is you kind of like I'm. Gonna have four hats so while ago I published this, on the entrepreneur, magazine and essentially. Said there's four different sort of hats you gotta put on there's actually a lot more but before the, rect hats you gotta put on so, you, have the entrepreneur, you have the investor, the CEO and the owner okay. Now. Essentially. Whenever you're making the decision. You got to kind of put the right hat on okay, so if you're looking at your profit and loss statements, you do not bring the entrepreneur, to that that conversation okay, cuz if the entrepreneur is like who, cares about the you know I'll make more money I'll figure it out a whole nine yards so whenever. You're in a financial discussion. You want to be more, the investor, or more the business owner okay, so. But, then when it comes to say for example marketing, you. Know and you're figuring out the next marketing campaign, you, do not want to bring the investor, you probably don't even want to bring the owner you want to be the entrepreneur, or the innovator that type of thing so, here's. Why I talked about this if. You run your business and you want to scale your business up if you want to go from 50k a month to 100k a month or a hundred K a month to three hundred thousand a month your. Job is essentially put these hats on and take them off when, needed based on the six pillars that I showed you later okay, so, you, do not bring the entrepreneur, to finance meetings you, do not bring the entrepreneur, the client delivery, meetings you, sort of kind of gotta be the all these four people because when you have a company that's twenty million a year you're. Gonna be the entrepreneur, you're gonna be the owner but, you're not gonna be the CEO, and you're really not gonna be necessarily, investor, but, at that point where, you're two right now you gotta be all four of these all right the, problem. That people have when scaling, just another, issue right, another, opportunity, for you to evolve is you. Pick one of these and you, go all-in and, then. You look at all your problems all your challenges all your opportunities, with one lens and when you do it with just one lens, you're essentially. Shorting. Yourself, and shorting, the potential, because, if you looked at your financials.
As The, investor, you, are probably gonna manage your financials, better if you manage your financials, whether the entrepreneur, you're gonna suck because entrepreneurs, we don't really care about money for the most part okay, so. Just. I wanted, to add this in here for you because this is sort, of like you, draw this graph, put. It on your wall and be like alright how where am I gonna make this decision today if, I'm doing finances, am i over right here am i. If I'm doing marketing if I am I over here, and essentially. Use it to think about how you're making decisions because. It's really important, how, you make decisions and. To. That it's really. Important, that you make the right decision, at the right time. The. Right decision at the wrong time will bankrupt you the, right decision at the right time is what builds successful, companies. So. I want to talk about the typical, growth patterns, inside. Of a business okay, so. Essentially. Most. Businesses, grow a little bit like this. Okay. If. Your business is like this you're basically your, ability, to make the right decisions, you. Have no ability to make the right decisions unless you have money in your savings account you're. Gonna go in debt by. Having this growth pattern right, so, this is launches, launch model this is you doing the sales this, is you. Managing, the finances this is you spending, money out of your business like at your bank account right your piggy bank alright this. Is the typical growth pattern of a business which is oh my, god we don't have money let's go make some more money let's do some promotions, all right we got money cool everything's great, two, months later we're down there oh. This. Is how most businesses, it sucks, this, sucks. How, can you hire people how can you make, the right financial, decisions, how can you spend money on ads the right way you're basically, this, is basically looking at your bank account being like oh I, have X number of dollars and and, we all have threshold right we all have financial threshold, right so you, know a lot of people have a financial threshold, first it's $50,000. In the bank and then it's 250,000, in the bank and then it's a million dollars in the bank and if it goes below it we, really freak out we try to you know go create some stuff and it motivates, us again all right so this is kind of like the, the. Lion trying. To, find us business. Model right now here, is a problem with this business model most, entrepreneurs. Actually enjoy, this business model right, because, if we had a business model that grew, like. This, or. Even an, exponential. Curve like this we'd. Get bored okay. Here's. The truth about growing your business growing, your business is boring, okay.
Growing. Your business is doing a lot of things over and over and over over and over again in repetitions. Another. Mentor of mine actually said this to me about five years ago four years ago three he. Said Scott, I didn't get rich from. Doing innovation I got, rich by having, repetitions, because, what do I want to do is I mean I'm still like this I'm not gonna I'm not gonna say that I'm any better than anybody else I this. Year I would much rather that because, I'm on a new mountain there's, a new mountaintop every three months right, let's go on the mountain claps and what, do entrepreneurs, do I mean we're literally are fueled, by the, next mountain we are fueled, by the. Journey by the adventure. Weird I mean we want to say that we're fueled by impact, and everything else and in, a way we are okay, but, most people that are not on the fifth level the hierarchy of needs self-actualization. This. Is where they stay this. Here is when, you have to keep on firing you, know employees team, members because even have enough money this is when you're looking at your ad spend and like you know sweating each day when you're spending money and you no one's gonna come back. This. If you want a real business this, is not possible you don't you do not grow a business this way all right this, is this is how you get adrenal, fatigue this is how you you, just honestly, you, just you blow it up and you go nomadic, and you say screw it to everything I did that that's why I'm using the example, you know I mean so like this here I know it doesn't work because I am, you know experiment, number one doesn't. Work guarantee, you have seen so many other entrepreneurs do it, i mentor, people every single day to try, to get them out of this if, you. Can't get this nice growth curve okay at least, get the exponential, growth curve for. God's sakes this one here this one just. It. You are. Better than it and if, you can't figure out a way to like get your kicks and your dopamine hits in, some other way like go start. Skydiving. Scuba diving, get. A family something, because I guarantee you this, here, is the way to, grow a business okay, this, right here this, here is what all the launch burners do that are on Instagram making, themselves look a lot better than the next year cool. Alright. So. This is the part of the conversation where I tell you, two. Things this is a part of conversation, where I'm way more fun than the first part of the conversation, the second part this is the part where I tell you how I can help you so, so, no crazy NLP, marketing, stuff here just me telling you how to you know how I can help and and, and what I do that, has helped like, dozens, upon dozens of, entrepreneurs, scale multi-million, dollar businesses, and here's. What I realized, okay here's what I realize it and here's, what we do inside, a project new killer all right if you don't know what project nuclear is I'll tell you about it in a minute and you can decide if it sucks or, it's great up, to you really so. Essentially. There's four different main. Phases, that, someone needs to go through to be able to really scale a sustainable. Scalable. Multi. Seven-figure, business so now the business that's going up and down you have a month of four hundred thousand a month one hundred thousand a month four five hundred thousand a month of two hundred thousand so. First off. And, if you don't know what the ROI method is I'm not going to go into it today you, can search in your browser we might have a link there the, ROI method, com you can go into the rabbit hole all it is it is a methodology. For marketing, and sales here's the thing if you, cannot, get your marketing sales. Automatic. And you don't have people that are willing to work with you and you're getting a steady flow of perfect. Clients, looking, to pay the perfect, price then have a connection, to you and your brand you. Can't scale a business I mean you could scale a bit you can scale a hustle, but, you can't scale a business without, that so, the first part is being able to get your messaging. In you're positioning. Your offer your, you know omnipresence. And ROI stands for relevancy, omnipresence. And intimacy so, essentially, I say the best way to be able to market to someone is to, be relevant to them so to, have the right messaging, have the right offer the right positioning, the right unfair advantage, all these different types of things then, create, this blue ocean approach so you're relevant to these types of people and then show up to them all the time and the omnipresence. And the, intimacy utilizes, a lot of different scientific, psychological.
Behaviors. And functions that we know work, because. There's so much science backed up in it so much research backed up in it so I created a methodology, to make it so that you understand how to make it work really well and if. You implement that you create the first level of baseline, okay so, you have a bunch of people that want to work with you alright so what happens when you got a bunch of people who want to work with you. Then. The rest of the business that literally deteriorates, in front of your eyes okay. So, so. Now the problem is you have an Operations, and delivery, and team problem, okay so and. Again I'm not gonna go in this today but, the ELPS protocol, okay, the Alpes protocol, essentially. Is what we've developed to. Be able to help you on the operations, client delivery, to, be able to make it so that you have all these people coming in wanting what, you have and now, we ought to be able to create a system to be able to deliver it because I guarantee if you have 50,000, 100,000, a month if I, tell you you, know what. Paul. How. Many new clients could you take alright or, how. Many more leads do you need, typically. Most of the time if I say hey I can give you in, happens a lot and this is why we developed this protocol we launched this methodology, it broke so many people's businesses, we had to launch a second methodology, to fix the fact that everyone's business is kept on breaking from having too many leads and too many people wanting, the work with them right, so first, we fix the marketing and sales problem then we, fix the operations. And. Team problem then, after, that so after you have you, know marketing, and sales sort, of I don't, want to say fixed I'll say accelerated. We, then want to be able to accelerate, the backend and then. We. Implement the playbook, now the playbooks essentially, how. Everything, works because if you have to be the one that, knows how everything works and your team is. Not empowered if you don't have the right culture, if you don't have the right systems. And processes in every single part of your business everything, from your finances, to your operations, to your client delivery, things. Are gonna break down and they're gonna continually come back to you but. Worse off it's gonna make it really difficult. To, be able to scale up in a profitable, way okay, so, the, whole idea here is that things get more and more profitable, when, you put marketing out at first it's gonna be less profitable, but you have the right client delivery right right operations, you're gonna have higher lifetime value it's going to allow you to build ascension. Levels, it's gonna be able to allow, you to build in monthly, recurring revenue, because you don't want to just have a revenue that's coming in every single month you want monthly reoccurring, revenue you, want to be able have continuity programs you want to be able to wake up every single the day that I woke up and I had more money coming in on a monthly, reoccurring.
Revenue Than my expenses, was the day that my business just became so, easy for me because, everything, I did was now working on a profitable, endeavor okay or a profitable, advantage, and then. Finally, is the. Machine okay so here's, here's, basically what happens and. I know I'm front pacing this a little bit and I'm trying to lead you in to, the whole idea that project nuclear is the best idea for you if you're over $50,000. A month in your online business quite, honestly that is the truth right the reason I have conviction, the reason I'm telling you this because I don't think there's anything else out there better than this for being able to scale on my business if it was I'd, either acquire, it or I partner, with them so you know quite. Honestly from, all the results I've seen everything I've seen out there it's just literally, the best, now. The, playbook. It's the operational. Side in the backend side, the. Machine. Allows. You to get out okay. So you build the, business, the machine, allows. You to get out because. If entrepreneurs. Work more than 10 hours 5, to 10 hours per week in their. Business even on their business they, start going completely wonky, okay especially once you get the 2 million 3 million, 4 million on a yearly basis because. Once you get to a point where you have, more money than you need you, have to figure out a reason why, to keep working ok, because here, it's easy but. If you do not get to, having it as a machine, that, is rammed by somebody, else inside, of the business if you do not get to a place where you have the right help from a mindset perspective, you're. Gonna do what I did which is completely go off the rails and, thankfully. That happened back in the past and I'm not blowing up businesses anymore because see we want to build businesses where you don't have to blow it up we want to build businesses that are based upon you your authentic self but, also not reliant, upon you right you got to realize that there's a difference between you, being the business owner and of, course you, being the business and not. As the difference here so overall. And inside, a project nuclear we do this over just over a year where, we bring you through this four-step process each part, is four months and, essentially. What we do is we bring you through the four phases of, being able to stabilize, the, front the marketing stabilize. The back end and then, of course be able to build a sustainable, and, really. Self-sufficient. Business, that delivers, value on a data by day basis, regardless, of what you are bringing into, the business itself it doesn't mean that you're retiring any time soon it just means it allows you to build a business better and if, you're anything like me once, you get to the Machine level you're like alright what else can I do what else do I really, want to do and this is what led me to being here right now and talking to you right now because, I realized, you know what if.
I Want to be able to change the world I have to have thousands. Of people like. Me that. Are really. Value. Centric, and that, are wanting. To be able to be amplifiers, in our world and to be. More. Than just an entrepreneur. And that only happens, when, you have a business that's, profitable. That's, sustainable, and it's scalable, that doesn't, rely, on you, being there 5060, hours a week because. That's not the life that anybody, wants to live and that's not the life where you're living, up to your fullest, potential. So. What. Do you do so you know, what you need to do you have all these different pieces you need to be working on the pillars you may be working all this type of stuff so what do you do so what I did okay, over the past number of years I hired mentors, and coaches and advisors and therapists and went to masterminds, and events and all these different ups of things, but. The list is endless how. Much money you have to spend in order to grow and know what to do, and then have the mindset to be able to do it and then figure out the finances it's. A lot, it's, like it's a ton right so. And all these people cost a lot of money right, mentors, and all these different types of people and then also. Don't forget about hiring, the actual support you need for the implementation side, and then you don't even know you do I even have the right strategy and do is. This strategy is just something that I made up and I think it's gonna work because I might be a little delusional, and I don't know if this is gonna work because remember entrepreneurs. Were really, gonna be in delusional, we're really good at being a reality distortion field right. So, what. Do you do right this, is the part of this conversation where, I'm like hey project nucular you should probably apply. So. It's. Why, create a project nucular. So. Origin. Story time I. Kept. On working with people to kept them mentoring people right and they kept on having a lot of success right, and so whenever people have success that's kind of travel the word travels and so on and so forth but. I. Have a problem yeah. People. Need more than mentoring, people. Need coaching, people need advisory, people need help on all the pillars got, to tell you I'll, be very honest with you non-graded, operations, not, great at finance I'm really, good at marketing really good at sales really good at mindset, those aren't my like three out of the pillars the three pillars those are the ones that I'm really good at but you know what there's other people out there that are really good at those other things, so, what I decided about over a year ago now I decided. I was gonna take all the pieces alright I was gonna take all the pieces.
So. That I was, able to create a. Business. Growth. Accelerator, not a mastermind, not, a program, not a curriculum but. An accelerator. So I kind. Of like looked at how, does Silicon Valley does it and do this right how does tech tech companies do this and I. Brought this back so being, able to of. Course have masterminds, being, able to have all the components that. You. Need from. An accelerator, so. Having a mentor, having, coaches, having. People there that have been able to do this and so, we've built an entire team that allows for implementation, support, we've built, masterminds. For in-person we've built an online community, we've, built an entire, infrastructure. To, be able to take entrepreneurs, that are at fifty thousand a hundred thousand, up to two hundred fifty thousand dollars a month and be, able to in a systematic. Way bring, them through a year-long process, that, takes a lot of work to. Be able to build your hustle to be able to build your business into being a real business, one. That distributes, value every, single day. Because. At the end of the day I didn't, want to create a scenario I didn't want to create another. Mastermind. I didn't want to create another coaching, program I wanted, to create what I need, it when I was at a million or two million dollars a year in my business and I, always searched for it and there was always this piece and always that piece and always this piece but there's nobody that was able to take really a group. Of people that. We've done and a group of entrepreneurs to, help the, next generation, of entrepreneurs and, that's. What we've done with project, nuclear and I'm. Really proud of what we've been able to do here because, this. Is not you. Know just some other program this is not you, just going in and just going through this is the level of intimacy, and the type of people that you need to be able to scale up because if you try to scale up by yourself. It's. Really, difficult, I, failed. When a million dollars in debt doing it right I've, tried it many times, I've like. You know I've had a lot of failures, have a lot, of good things but. Overall I knew there was a better way to do this I knew, there was a better way to, be able to take somebody in that's at fifty thousand hundred thousand and be able to help them scale up and you know what I was right and that's. What we've been able to do time. And time again when. A person, has the right business. When a person is the right person when, it is the right market, and they have the right values, alignment we are able to, systematically, scale. Them over, the span of a, year and, we. Being able to see it time and time again and. We have lots of results that we can share with you to show that which may or may not be on this page depending on where you view this video I. Want. You to apply for project, nucular if you're. Generating, above. Fifty thousand dollars a month I. Want. You to apply for project nuclear if you want more than, just a piggy bank to utilize on a month, by month basis, I want you to apply for project nuclear if you're done just, being an influencer, on the Internet I want. You to apply for project nuclear if you want to actually have a business, that someday you can sell I want. You to be in project nuclear, if you're ready, to, have the commitment and look yourself in the mirror and actually know that yes I want, to have a business that supplies, not just the lifestyle, I want not just the impact I want but it literally gets me to the place so I can wake up in the any. Morning. And be, like I'm doing. What I was supposed to do here on planet, earth because. We need more people like that and the. More you, have a profitable. Business the more you, can be the, truest, most authentic, version. Of you. So. All the details are, probably either above this video below this video wherever it might be rather, it's through the application, or reaching out to me. Take. A look at this take a serious look at this and if you're ready. Apply. Today and let's see. If this works for you, because. I know there's nothing out there that. Can do this I know there's no group, of people out there that can do this better than us. And. It's time for us to be able to help you, scale. The mountain. I'll see you soon.