FULL INTERVIEW Winemaker Chris Pearmund gets Honest About Life and Business Lessons - AMAZING!

FULL INTERVIEW Winemaker Chris Pearmund gets Honest About Life and Business Lessons - AMAZING!

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do you want to know the secrets to becoming wildly successful we went on location to talk with wine mogul chris pearman in this interview he shares his unique point of view on what it takes to be at the top of your game in both life and in business in this incredibly insightful episode we get deep into business marketing entrepreneurship confidence what it takes to be wildly successful and so much more welcome to the lifeworks podcast [Music] i grew up in the restaurant industry and so talking to a restaurant tour that says my wine is expensive i go let's run some simple numbers you buy my wine for say ten dollars a bottle and you sell it for thirty dollars a bottle you're making twenty bucks i make ten bucks and you're saying my wise expensive you hold it for two weeks i've held it for three years so mister restaurant tour make a cheeseburger fill up a warehouse hold three years inventory temperature control it don't let your staff eat it right and make a very small margin and i'm going to buy it from you after three years and sell it for three times what i paid for it in two weeks and complain that i'm not making enough money uh restaurants i sent my thought to make a bottle of wine this is more expensive than it is to go to a restaurant you go to a restaurant you buy a meal and obviously that the cost of that product on the plate is a lot less their margin of food is similar to the margin of a winery from a retail standpoint but they don't have to carry for three years and they don't have a lot of the costs and disciplines of all that we do with warehousing thomas jefferson wrote about many wineries going across europe every one of them still in business today virginia has about 300 wineries in the last 40 years 90 of them were still open that have opened so we've opened 350 wineries and 300 are still in business name an industry that has done that it takes so much effort thought perseverance will to open a winery and to make it to where you're going to be there in the first year and if you make it the first year you got your stuff together you'll probably be there 10 if you're there 10 you'll be here like me with 30 years later and you'll love it [Music] in marketing people talk about here's my product you should buy it or here's my product it's healthy it's good for you and i think you'll really appreciate it and our value quality relationship is better than the other guys we get silver medals and for bronze medal pricing we're really good i believe in this product i think this is the best thing for you it's healthy i'm 134 years old and the reason we make this is my passion behind this product is this is why we do this you might like it too and i think that's what apple does and that's more kool-aid as well our kool-aid is here's our passion here's what we do here's our knowledge i've been to 30 countries in the wine industry i've read about 600 plus wine books and i'll show you my white book collection knowledge of that is hopefully the wisdom of connecting the dots and so when you can share that passion now it becomes tangible and our tangibility is a bottle of water pays for the labor and the work and the vines and all the work that we do but really what we sell is a story and what we sell is our passion and what we sell is uh the memory so our goal is when you come here and we can identify with you and you can identify with us our story and you take a bottle of wine home with you and you drink it share with a loved one give it to a friend that memory trigger is our success [Music] what do you think are some of the biggest misconceptions about being an entrepreneur and it's about ego i argue it's about pride that you don't get a lot being an entrepreneur you give a lot people think you don't know you would don't know the life that you end up taking you know i argue you give up giving you give a lot more will the books say what 13 of people are what it takes to be an entrepreneur whatever that is most people like to wake up in the morning know what they're going to do have a box to work within here's what i'm going to wear here's where i'm going to go it's great i wish i could do that i can't do that i wake up and design what people do and what we're going to do so in my work world i start thinking about three months out i work three months to a year and a half out is what my brain is our managers for a while is we have 12 or 13 managers they work two or three weeks to maybe two or three months out maybe longer depending on their job when winemaking and events are going to be further out and then the staff are working this week and when you ask me what's happening next week i have no clue if you want to know what's happening in six months or a year from now i'm the guy to go to that's how i think entrepreneur is the ideas guy that puts 100 ideas into ten that can work and three that stick to the wall and gets them implemented so other staff can follow through being in business isn't about money it's about being able to do it again next year profitability isn't about anything but being able to do it again next year our forklift truck is in trouble right now 8100 fix being profitable isn't the big thing being profitable is i gave you 100 bucks to fix my portfolio truck this week that's right but i need a forklift trucker bonding next to it it isn't about the money it's about uh the creativity and i'm not one that easily is told i want you to go do this i don't like telling people to go do this let's come up with an idea about what we're going to do and here's what i want you to do and here's what i'm going to do here's what you're going to do and let's go kyle mountain together and if somebody has a better idea great let's hear it if you don't have a better idea as an entrepreneur it's about leadership empowering people to follow your lead but not in a militant way to where mind is the only way mine is the way until there's a better way and i don't care about authorship if you or anybody else on our team says i want to do this differently great let's talk about it this is why doesn't mean it's the best one but it's the one we're gonna keep until there's a better one so i think entrepreneurship is is surrounding yourself with people generally to allow that to happen with someone who has had such incredible success you had was there anything that you gave up to have that yeah i've got thick walls i've got tall walls emotionally and that came from my upbringing and i think to be an entrepreneur when you're sticking your neck out you're saying i want to do this and i'm going to i'm committed to do this and i'm taking your paycheck and we're going to do this together um you got to have thick skin and so i would rather think of the good than the bad i've given up a lot i've lost a lot and i've gained a lot and i like to think of what i gained which is the ability to be unemployable but i need the right mind i'm in a boss are you kidding me and that uh the opportunity to still do this and hopefully for the looked at 20 years so what have i lost my wife has a lovely place in florida and we're planning to go in there two months ago and six weeks ago and a month ago and last weekend when we have given up four times our plans to go to florida in the last two months because of our commitments people say wow it's nice to have a house in florida i go yeah hi we we went 13 months without seeing it last year there's only 12 months in a year you know corporate people work nine to five monday to friday i wake up and think about my work i go to bed sleeping about my work but i can also take away the middle of the daytime to go swimming to go do this to go do that so i think a successful entrepreneur is designing a workload that works without them every one of us is expendable every one of us is moral every one of us can come out so what i've learned to do is to get away from here and when i'm here i'm here intensely my fear a lot when i'm gone i can't be contacted so my life in the last many years spit up on a sailboat for three or four or five weeks no cell phone no computer and i'm off with specific about delivering sales i like to deliver sailboats because it's intense it's called constantly on you're always thinking about it you're always doing it and the distractions are not here and when i come back i don't have a job everybody's doing great everyone has a job and i come back after god for a month until they go hey chris is back what do you want me to do i don't have a job so the managers have to hire me back give me jobs to do and i want to see how resourceful they are i want to see how they give me projects i want to see how they follow through i want to see how they define it i want to see what their definition of success is and i want my managers to give me a job and then at the end of time we all learn and then i take over again and then the managers go go hop on a sailboat again go away and that becomes rather than going away for the weekend i got to go away for a month at a time and that's the reason i go away from a fit of time and i think it's important because everyone needs to grow everyone needs pride we've got great staff here we have very big share staff and i think the the pride and still is so important that's what we strive for [Music] is being an entrepreneur is something that you would recommend to everyone i don't recommend anything to anybody but breathing no if you don't want to make decisions be the pro active communicator saying here's the definition being a program manager it may not be for you i got to design work for a lot of other people and i've got to think about am i going to buy a new forklift truck or get this one fixed are we going to make a sparkling wine this year should we make a dessert one you look at the business analytics you look at the direction of a company so i'm the guy at the wheel of a big boat are we turning left going straight going right and slowing down speeding up it's like the engineer of a train is the one responsible for everything but doesn't have control of anything but the whistle most people i think want to at some point or another have the majority of life be programmed i wake up when the sun comes up have my coffee have cereal i go feed the goldfish and pet the dog and i'm gonna go do what i do everything's important there's no value difference and come home at the end of the day feeling good about what i've done and feed the goldfish pet the dog and say give a tennis and watch tv or whatever it is and then at the end of time build that into something that's called a career [Music] so part of being an entrepreneur is identifying gaps yes and this is something that you have been very astute at as i've studied your background and your experience you always found gaps in things and and found ways to deliver on this tell us a little bit about how you think when you look at a situation and identify those gaps and identify those solutions my wife and i walk into a room and there's 10 people and we looked at it for 30 seconds and we walk out again and you ask each of us what we've seen we have seen the things most people walk the room and say it's cold how many people do something about it you go to a restaurant and i'm a restaurant manager and i go see 100 tables and 100 people and how was your video have a good time anything i could do for you i'm the manager great to see you thank you have a good time big smiles everybody's happy and you walk away as a manager and the table says man wait for ice water my beer glass is empty my fish was cold um i waited 20 minutes to get served why didn't you tell the manager why don't you do something about it i think most people don't want confrontation and most people think being a good entrepreneur is about confrontation and i'm could be guilty of that too i argue it's getting something done entrepreneurialism is filling in the gap acting upon the cracks that you see with them some say exploiting i say fulfilling so you see a gap and you want to fill and you can fill a small gap even fill a big gap when people are not next to each other they want to communicate with each other and so the telegraph was a huge gap filler that the telephone became the big gap filled the cellular telephone became like the get felt huge now you want information people talk about we're in the information age we're not in the information age we're in the decipher age ask me a question why is the sky flip why why is the sky blue according to scientific american war the sunlight entering the atmosphere is blue that violet however and our eyes are somewhat more sensitive to blue light that violet light so the sky appears blue wow there's your answer we're not in the information age we're the disciple age what do you do with the information they know once guys look i'm amazed how many people ask a question that it's right here albert einstein said somebody once asked him what's your telephone number he goes i don't know why now it's in the phone book go look it up in the phone look i'm not going to waste my time knowing the phone number i got stuff to think about [Music] i want to ask you about you personally people that you are closest to people that you surround yourself with what are they like intelligent honest direct don't have to agree with anybody gotta be respectful and listen i always respect intelligence and respect people's views and that's how you learn that the teacher learns and the student teaches so people with open minds that can communicate we all make mistakes just learn from them we learn from each other yeah let's learn why the sky is blue all right so in terms of what it takes to be wildly successful how would you mentor somebody in that what's the advice that you would give them define success which will take another hour but i think from there you could extrapolate out if people are saying successful i have my own company and yeah have my name on it if that's success if that's your definition hard work and television do your whole work know the industry new zealand saying that to do something well takes ten thousand hours and that's playing the piano and speaking the language that's learning to be wine maker that's five years at 2 000 hours a year so it takes five years full time to do something good if you're to own a restaurant be a chef better work for some good chefs better travel you better you know spend your ten thousand hours learning before you say i think when they go be an airline pilot it just doesn't really happen that way be curious i think the most important attribute of mankind is curiosity and all of our other attributes evolve from that curiosity and they're good and bad and they're active and proactive and they're reactive so from the curiosity i'm curious when the sky is blue what do you do about that question are you going to find the answer are you going to learn something are you going to grow into it are you going to ignore it what bug you for the rest of your life can you make a living doing it why isn't portland skies blue how many colors of blue are there the navajo indians have 27 different words for the name curiosity taught me that because i thought it was cool because how many words in the english language downpour deluge cats and dogs maybe but so how many words do we have to talk about rain the navajo language is very small yeah but rain is very important in the language so how can we learn from that to express ourselves and express things that don't exist yet so i like those types of conversations to make you think that's why i like sailboats sailboats make you think it goes very slow and it got a fake the whole time just like life [Music] what is the greatest lesson you've ever learned either in life or in business patience life is unfair life is full of problems what's for dinner um because life is not fair life is not true life is a huge problem what you plan for your life is not what happens life is what happens in between your plans adaptability knowing that at the end of the day there's a glass of water glass of wine a hug a piece of food a starry night sleeping alone in a storm going away the hell am i here tomorrow's another day so enjoy the rain because sometimes there's a drought you know what can you take my mom taught me to be fearless and i think not being afraid but being curious is far better than being afraid of anything a lot of people have tattoos these days yeah and the difference between the scar and the tattoo is that a scar has a much better story [Laughter] how did your parents teach you how to be fearless by making me do it myself and not being too close so i had paper routes as a kid i sold avocados i started a company washing the facades of a shopping center the glass stores if i wanted something had to go earn it in 1974 there was a drought in california and i had a skateboard i was a big skateboard head and the urethane wheels came out from the clay wheels and right i saved on my money and i only had enough to buy three urethane wheels and one of my fourth year thing i said mom i need five dollars to get my my skateboard perfect she goes look earn it come on knock on some doors cut some grass so here's what you say when you knock on the door be respectful tell them what you can do what you can't do what the price is and be honest about that and see if you can go for under five bucks to get your skateboard yeah four days later i got my skateboard yeah and everyone's alone was clean and i got pride i go you know what i cut that grass and next week they say hey wanna come cut the grass i go no man i'm gonna do a skateboard [Music] how do you want to be remembered being helpful to mankind i know it sounds really altruistic but in reality leave things better than how you find them so you and i could talk all day and i want to leave this relationship better than we found it yeah and i can only use my measuring sticks i can't use your measurements too i can't tell you that you're going to find things better at the end of the day my hope is but i know i can't my wife's ambition was not to be a wine guy i may not know what it was maybe it was chosen for me you have that belief set i don't know leaving things better than i found it making people think a little bit more making people maybe a little bit better [Music] chris and i continued our conversation as we walked about the vineyard discussing the deep appreciation of wine [Music] we even invited some friends to join us if you'd like to see that part of the interview look for the previous episode wine masterclass as i reflect on this interview i think about one of chris's last thoughts in order to be at the top of your game we certainly need to put in the work now and a whole lot of it but we also need to think about the future beyond us and leave things better than we found them in these chaotic times this is a principle that we all need to listen to thank you for sharing this experience with me see you soon hey guys thanks for watching and listening if you enjoyed this episode hit the subscribe button and you'll never miss an episode and check out some of these other clips from the podcast [Music] you

2022-01-27 10:56

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