From Chiropractor To Making Millions Using Facebook (Your Local Business GROWS After Watching This)

From Chiropractor To Making Millions Using Facebook (Your Local Business GROWS After Watching This)

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everybody that's out there right now it's saying where do i want to be what's the ritual that will get me there and if i can get that implemented in my life is it something that i'm going to enjoy enough that i could do it for a year over 1700 new millionaires are created every single day in the u.s alone and more than double that across the globe there are people from all walks of life most of them people just like you and i so the big question is this how are so many people who didn't inherit money or have any special advantages overcoming the odds and becoming millionaires that's the question and this show will give you the answers my name is jeff lerner and welcome to millionaire secrets [Music] welcome to another episode of millionaire secrets jeff lerner always excited to be here getting to have amazing conversations with amazing people and pretend that it's work today i am uh joined by dr ben adkins who is a former chiropractor turned online entrepreneur who specializes in showing small businesses how to grow using the internet he's got a lot of expertise in social media very accomplished digital marketer and i am stoked to have him on the show dr ben welcome to millionaire secrets it's good to be here man it's funny how those those things even if you're not you know doctoring anymore sort of stick with you and you know i'd still have patients reach out and it's it's fun how all that sort of sticks around hey you you earned that man no you will not get disrespect from me you'll be you're a doctor as far as i'm concerned well i'll take it i will take it all day and it's actually interesting and i wonder what it is so so you're actually the second chiropractor turned digital marketer that i've had on the show um and i've had a couple um no i lied you're the third ah you're the third yeah there was uh yeah yeah a guy in new zealand and then uh i don't remember where dr poole was but yeah so third so what i'm curious i mean is that just uh they say in in statistics twice is a coincidence three times as a trend so is there something to it or is it just uh you know statistical anomaly a hundred percent there's something to it it's you know if you go to because i i almost went the route of going to straight medical school too and when you go to medical school your aim is sort of to you know start off in a hospital and then maybe end up in like a private practice but with chiropractic there's always a aim at private practice and so i think that field in general there's a lot of school that goes with it but that field in general tends to attract entrepreneurial type mindsets anyway healthcare plus that and so it's not hard for me to see the jump from that to this for that particular field yeah that makes sense and plus i mean i guess a a couple other things one it's a it's an industry of service yes so a lot of people end up being like you know they they become consultants or some sort of teachers or something so that's not surprising and then also and i know this is a comment that i heard from all of the the chiropractors that i had on the show is that that you know because you immediately go into private practice suddenly you have a business you have to learn how to market yeah that's the uh the real scary thing you wake up to on day one and they try to sort of prep you for it but you know as we all know actually being there uh it's it's it's just like oh well crap we got to figure this out so and especially in the last you know 10 15 years i would be very surprised if they have really competent people in chiropractic institutions teaching advanced or not even advanced but just effective modern digital marketing yeah it's something that you know we completely didn't have and it's when i got out you know i realized the power behind it so i went all in but it's one of those things that yeah you know i think that you have a passion for this too it's really getting what we are good at into you know universities and it's and that's that's one of my things it's making sure that the kids coming out now that are becoming chiropractors are armed with those things and so that's that's definitely a focus of mine too as we move forward yeah i mean it's crazy and this you know this is kind of speaks to a big part of the mission of of my education business i mean you think about all of these skilled traits chiropractors dentists real estate agents insurance agents attorneys who don't go work for big firms i mean there's so many people that spend a lot of money on education or a lot of money on certification right and they and they invest in all the capital of starting a business and then there's like oh just just figure it out like go join the local bni group and go have lunch right and it's it's nuts and it's like you know at the end of the day i look back at what they kind of taught us to do to build a business and you know it's the exact opposite of what we teach a lot of people now with the digital stuff and so it's super important that you know and that's why i love your mission with what you're doing it's super important that we get these things into the hands of people that are out there doing it yeah it's crazy so i mean it's crazy but i'm grateful for the opportunity it's a huge gap and you know guys like us get to feel it right but so so did you did you start your your foray into and i don't even necessarily love the term digital marketing because i think it's more just like marketing relationship marketing it's it's bigger than just saying oh it happens on the internet right but but whatever it is did you start your your ventures there based on growing your own chiropractic practice yeah you know i i got into the office and um i'd worked with with a another chiropractor for a few years then i decided it was time to go on my own and then you you know you wake up one day and realize that your first week in business your accountant was the only one that showed up and you know you have you have the panic set in and so my my thing was i didn't have a whole lot of money um at the time you know we had enough to keep the lights on and to do what we needed to do but i really was like okay what can i do to get myself out there in a big way and so i just i didn't know what i was doing you know i just got out there and i started talking about things that were interesting to me that really didn't have anything to do with my business uh i would talk about you know a local restaurant that i'd been to that day and it amazed me how just doing stupid stuff like that people would start recognizing you out and if they recognized you then you know it was funny i looked up one day and realized that down the list of you know patients that we had coming in when we asked the question how did you find us they'd say well uh so and so recommended me and they said you were amazing and i would look back at that person and they weren't a patient they had they were facebook friends and i was like huh and so it started off very innocently and it was just me documenting my day as i was in the chiropractic office but really quickly it started to snowball and you know when something's working you put more time into it and so that's where it really started and that's it sort of turned into this whole thing really really fast as my practice blew up so you so you built so you're not one of those guys that just was like oh hey i learned how to run a facebook ad or i bought a course so now i'm now i'm a consultant now i'm a coach you actually scale the chiropractic business yeah scale the small business doing essentially what you now help others to do yeah it was it was crazy it was like you know i didn't get into courses teaching courses because um i was just like well this seems like a good way to make money it was i had a patient come in one day and was asking for some exercises and so i showed him some stuff and they were like that's cool uh i'm not gonna remember any of that uh can you do you have videos and i was like okay so i started putting out videos and started putting those out and not only did they pass those to other people which came into the office then but it was something that now you know that was that first four hour work week moment for me i was like i don't ever have to show anybody these exercises anymore right now that it was very innocent and it was though i never had any aspirations to be anything other than a chiropractor because that was that was my path but it it was amazing to me how quickly the things started coming in and then and then you know what really tipped it was when my practice started exploding i had other businesses that were like what are you doing uh you know can you show us and so i was like i don't know how to grow a restaurant but i'll try i'll try to help you and that started working and so you know i had this age the digital marketing agency before i even knew what that was and you know over time you just build up enough experience that you're like yeah this has some legs so that's how it started for me really just you know kind of haphazardly but the things that we were doing worked so when was this that you started to get those results so we're talking probably around 2010 2011 is when really started to come into play and then you know i i had enough people at some point they were asking me for help that my wife and this my wife was absolutely the catalyst for all this she's like you better get paid and you better be home and my wife's like the coolest person in the world but was very jokingly was like you know this and i was like you know you're right and i was like how can i start getting this stuff out and so me you know i started looking i was like let's cut videos let's write things down put them in pdfs and i looked up one day man and realized that i had made more in a lunch hour selling a pdf that i made was going to make the whole month as a chiropractor and you know from 2011 to 2012 right after this started that's when i was like maybe you should do this part-time maybe you should teach the stuff that worked in this little town and it's worked for your friends and that and that's 2011 2012 that's really really started kick in for me what you say little town where where was that so i i'm from a town called pocahontas arkansas and i but i did not practice there like i practiced about an hour and away in that's a town called poplar bluff missouri and so i was sort of in this boot hill of missouri and very conservative very non-internet at the time and i and that's sort of what did it i was like if this is working so well here um you know great people but not the most technically savvy place at the time but if this is working here then something's happening something's happening around us and and something's going to explode this market this industry and there are people in places other than here that are into this and so that was the big revelation for me back in 2012. so what you know you mentioned that like oh you just said oh i ate i ate at such and such restaurant and i had a great chalupa or whatever but like can you be a little more specific and and descriptive about like what actually were you doing to grow your chiropractic business on and it was it initially facebook sounds like yeah it was facebook was the start and the thing that i noticed is what i got really annoyed with on facebook was like this super inhuman this is what we're doing in our business today this is why the chiropractic adjustment is so great i see other chiropractors trying to do that on facebook and i was like right i don't care and i'm a chiropractor like just don't care but what i was fascinated with is there was these really fun people that i would meet in this town and you know i was interested in what they were doing and it was i mean it was sort of stalkerish i guess in in a way but i was like that's cool you know i think i eat there what did they eat tonight cool they would take a picture of it like the stuff that they tell you not to do on social media i was fascinated with and so what i would do is i'd show up at a restaurant and i'd take a picture of my food and comments would blow up and i'm like this is the dumbest thing in the world you know this is so silly that anybody would be interested but it was one of those things where people would be like i haven't tried that yet is it good and so i'd get a conversation started and we'd have this conversation on facebook and before you knew it this part one of the people that was in the thread would show up because they felt like they knew me and so i had a strategy 100 i still have a lot of this today where i don't really want to talk about my business until you give me permission to talk about my business you can do that with often into a list all those things i want to talk about the human stuff that i'm doing because i think that's a lot more interesting and so by talking about where i ate and still to this day the most popular post i have on social media or food you know i guess it's just such a universal thing but that's the thing once somebody starts to relate to me that way you know and that's what happened it turned into money and over time i you know you start to develop those patterns and so that was the strategy always it's like where am i traveling this week what event am i going to go to um and do i have pictures from that and then what food am i eating you know that that i think is good and when i started doing that the attention was always there people could always relate to me on a human level and then they started asking the question well what do you do and you know and then when i got into more of a full-time online marketer it was what are you doing that you know you get to go to all these places and eat you know and so it was a very it's always been a very basic strategy for me but so i guess you know a lot of people kind of do a baby step towards what you're doing like they make a post about something and then like as soon as somebody's like oh that's interesting uh how was it they're like it was great it was the best carnitas i've ever had by the way did i did you know i'm a chiropractor and i'm offering you know two for one adjustment special and comes and i'll fix your sciatica they like they puke they can't stop themselves yeah so did somebody tell you like hey be just be discreet or be subtle or did you just kind of intuitively sense that was the way to go it's always been a thing of with me of like what am i bored with or what what repulses me and i think that's the thing is you know you don't want to turn into the things that repulse you and you don't want to turn the way you don't want to turn into the things that like you're not into and and i think that was always the thing is like what am i the most interested in learning about other humans because here's the thing that my accountant i signed up with my accountant because i was into him as a human you know i i go to these restaurants because i'm into somebody that had already posted there like you know it's it's one of those things where i just really started to understand when you pick a chiropractor when you pick a doctor when you pick somebody that's doing something that you know that's that important it has very little to do in the beginning with how much they've educated you on how well they can do in their office it has everything to do with do you trust them do they seem like the kind of human being that you're going to put that level of care you know you know you're i mean you're really putting your life on the line with every doctor with every outing that you do and so the thing that i really started to figure out was it's all about do i seem like an actual human um and once i did that it was just it was just consistency and ritual it was like well i'm going to go out to lunch today because it's marketing thing it's a marketing experience it became something that really became a pattern and like was very careful in the post don't ever talk about what you do unless someone asked and so and suddenly all your lunches became write-offs right yeah absolutely which is a beautiful thing right yeah that's amazing it reminds me of of uh you know what simon sinek says in start with why about how people the reason people do business with other people is they seek out people who believe what they believe yeah or they they ideologically align with you know which is it may seem silly like who the hell cares if your chiropractor voted for trump or not but if you voted for trump you probably want a chiropractor that voted for trump and if you didn't you probably don't and like that's the way human nature is and i i probably should have picked a different example you know put my finger on the hot stove but but you get my point right and it's true like when people like they see how real and organic and i love that you use the term human yeah people talk about personal brand or i'm reaching people or followers or customers or prospects if you substitute all those words replace them with the word human it'll change the way you market it'll change the way you show up in the world i love that you said that yeah and i agree and i think that's it it's like you know some of my early i you know online marketing digital marketing heroes it had nothing to do with i thought they were the smartest person out there it was everything to do with the fact that i wanted to hang out with them and i felt like you know and i ended up buying from them because i felt that their level of knowledge was just a head of mind not that it was ahead of everyone else's just that it was a head of mind and so i think that's the thing is we are all attracted to people that we just want to hang out with and then if they have a product that can make our lives better we will find a way to do business with them and that that simplicity um you know has served me well and i think it's you know it's served a lot of my friends really well over the years and i'm sure you too i mean it's you know i get you know as i was like kind of digging into more of your stuff i'm like yeah okay this is a dude i'd hang out with absolutely we're going to do this so i think that's super important yeah and it's at first i appreciate that very much um i i do it's yeah listen i was a selfish for a lot of my life well we've all been there right we've all been there yeah because you know a survival is very selfish yeah you know when you're hungry you have one thing on your mind and it's not feeding anybody else right and you know you get but but truly i mean i think unless you're a sociopath or something if you get to a point where your basic needs are met you say how can i keep expanding in this world well do i want to expand like a fire that tor scorches everything and it's it touches or do i want to expand like i don't know angel's wings or something like you eventually just becomes how can i serve yeah and uh and but it's also something that you kind of i mean and i i mean this may sound like haughty to say but it's also something you can't fake yeah um oh you know i'm big on where do you get your confidence from right and you know i think that's such an important part of what we do as humans is where we get our confidence from and how we use that confidence to sort of keep moving forward and so my thing has always been you know ritual uh that when i first started and i was hungry my goal was in the timeline of my goal was my sole focus the problem with that is it actually it's a terrible way to set goals um unless you're really good at something already but it also makes you do things that are out of desperation and it in that's that's something that turns people away when your goals are based on the ritual like my likes like i said with the ritual of posting where i ate that day it just builds and it's it's a more natural and organic way to actually do things but you're right your mindset changes from when you're hungry to when your basic needs are met and i think that's the thing the quicker you can get to a point to where you're delivering things in a way that is human but also based on just this is my pattern this is what i do every day people can relate to that and when you're when you're just slipping in marketing messages to slip in marketing messages you'll make some sales but it's nowhere near what happens when you've got that confidence and you're just at that comfort level so yeah yeah and they'll always be transactional sales yeah they won't be lifelong relationships they won't be based on trust or brand equity they'll be based on the fact that you set a hook in the moment and got them over the line and then that's probably the end of it yeah yeah you know it raises kind of an interesting philosophical question what we're talking about which is what comes first selflessness or success because there's a lot of people saying i'll be more selfless once i'm successful when the hardest pill for them to swallow would be you'll be more successful once you're more selfless because they're in that selfish survival state it's funny and it's like i said it goes back to sort of this interesting place it's where are you the most attractive to to a potential prospect you're most attractive when you don't need them yeah you know that's and that's the thing is it's so all marketing is dating right yeah it's it's 100 dating and i that you know and i go back to that all the time it's you are the most attractive to someone else when you are outcome independent and when you can really come into a situation and be independent of the outcome that's when you can be the most selfless uh that's when you can be the most attractive to someone but that's incredibly difficult i think especially when you're first starting out is to feel that way you know i go back to a story in the chiropractic office one of my first patients that came through the door that wasn't my accountant uh one of my first patients that actually came through the door was someone that you know i knew i could help and i gave sort of the they we did the exam we did the spill and when i was done given the spill of you know what they needed to do i was very confident in my diagnosis and my treatment plan they decided not to move forward and it was the most one of the most important things that ever happened to me and i like i said i will never forget this and i had to sit there after they left because i wasn't super busy at that point and i thought what went wrong and i went back to you know everything i went through and there was nothing really wrong with what i said or you know i was being completely honest with you know what i presented them the problem was is there was still a little too much of i need this in it and you know so the next few patients that came in i just had to really train myself as a chiropractor and also a salesperson because that's it's it's in everything i really had to train myself you got to just deliver this in a way that you don't need it even though you do need it right now you have to deliver it that way and so i think everybody can sort of train themselves that way and it's important because the quicker you can get there the easier sales become yeah it's it's so hard because you know service service well in the modern world i think in this relational selling world that we live in now service will lead to sales but service requires patience it does i don't mean patients like chiropractic patients i mean right right with a c right um so so yeah so so i mean it is when people talk about fake it till you make it that's probably the one thing that you really do need to fake till you make is acting like you don't need sales when you do yeah and you know one of the things i tell anybody that we train is you've got to be more focused on ritual and you've got to take your sense of accomplishment based on the ritual meaning did i make this many calls today did i show up at the gym at 5am today don't worry about the 20 pounds you got to lose right away don't worry about i got to make my first sale it's about can you take confidence and can you take sort of a success oh i did something today out of accomplishing the ritual and i think that's it it's when i got to the chiropractic office to the point where i was like every patient this is the protocol it doesn't matter if they sign up or not this is the protocol it's the protocol it's the protocol it's the protocol it's what we're going to repeat every time of course everybody's a little different they have different stuff but once i got to that point and i really understood the ritual of it and i felt accomplished because i had performed the ritual in a really good and honest way that's when all the facebook marketing started to hit two and then people stuck around and so that was the big shift for me was kind of going from a goal and a here's why i've got to accomplish this goal and here's my deadline for the goal to just being like here's my goal here's why i've got to accomplish the goal and i just need to do this daily to get there and it will become inevitable now it may take me three months longer it may take me a year or two years longer but the whole fact of getting the ritual in place that's what's going to make it happen and so that was that was the real game changer for me both in the chiropractic office and with everything that came after was really understanding how to sort of reframe how i set goals and how i accomplished them and it's funny the level of selflessness that comes out of that you're right it's it's makes you more human because you're not so focused on the end and i think that's the key i i love your focus on ritual you know one of the things in the in this relationship marketing world is that people are so you know everybody can can pop up so easily now so you can you can get yourself into somebody's feed instagram facebook whatever pretty easily but to be there consistently day after day after day people i think have intensified their radar for consistency as an antidote to frankly faiths and frauds and phonies it's like you can you can fool people once but if you fool somebody every day for a year you're probably not really fooling you probably have become that person you know because you did it every day for a year we are what we repeatedly do right excellence then is not a virtue but a habit so says aristotle um and so and so and you know it's so true it's honestly it's one of the again another reason i started this this uh podcast you know there were guys that i i did 10 episodes and i was like look go watch my show the production is good i'm a pretty good interviewer like you know and they're like come back to us and you know now i'm at episode 110 or something and i'm starting to win a few people over but i haven't won everyone over sure i'll go back to him at episode 200 and 500 and a thousand and you know what i've never done on this show i never sold anything right and i think that's the interesting thing is it's like you know what we we've done podcasts with friends um you know that i'll do an interview but like you know when someone asks us sort of out of left field like when you guys ask us that was one of the key things one of the key factors as to why we were like yeah we're doing that is because i had heard your name over and over again you know we're not immediately like sitting next to each other and what we do but i was like yeah i know that name that name's popped up before and then you go in and you do exactly that you start checking stuff out and you're like is this just a sales fest is this like what's the ultimate like the motive when you actually go through your podcast is very genuine and it's genuine because of exactly that it's more about what is the value that we bring without expecting anything in return and i think that that is something that people with everything that we do with everything that i think you guys do that's the big thing is it's just people see that you have a ritual that you're doing something and you must be legit because exactly what you said the model of just being able to show up in a feed or getting on an email list that's done i mean that's dying it really is the real currency that we have now with what we do is consistency and people being able to recognize that consistency because it's so easy to be like all right let me see what else they've done and they go to google and if there's a body of work then it's then it's like okay i can probably trust this person more than the 800 other people that popped up in my feet today yeah and you know speaking for myself i'm sure you would agree with this it's not easy no and that's a good thing because hard things have less competition yeah and i think that's the that's the big thing that you know years ago there were ways to sort of hack your way into it all um now that that was probably a bad thing yeah the thing that's good now is you really have to say i'm dedicated this is who i am and you got to decide it and then you got to do it and you're right it's it's something that absolutely the hard part of it is what makes it valuable and i think that that's if more people would just be like this is what i'm doing i'm all in win loser draw we'd be in a much better place and and here's i totally agree but here's the thing when you say we'd be in a much better place we wouldn't just be in a much better place in terms of the digital marketing ecosystem right we just live in a better world yeah yeah that most what's that quote uh oh it's pascal man's all of man's problems stem from his inability to just sit quietly in a room yeah which speaks to the need the the desire to not be bored yeah is actually the source of all man's problems but to just get in that consistent groove not it's not a rut it's it's it's architecting your best practice and living it every day over and over and over and over long enough for the law of compounding to work in your favor that's not just going to help you get some leads for your business it's going to make you a better person make you a better husband i'll make you a better wife a better son a better parent a better athlete a better you know healthy liver a better everything well i think you know a few years ago and i think it was uh it was a retired navy guy he wrote a book about making your bed every day right and oh yeah that's that that general yeah i've seen you have a speech i think i've seen yeah and so i took that and i'm like i don't know if i'm gonna make my bed every day but i can do something first thing and so the thing that really you know one of the big moments in my life where things change is i was like you know what is something you hate doing that would be beneficial to you that you might enjoy if you could get there and it was i just said it seems really hard to get up and go to the gym every morning at 5 00 a.m and so i started doing it and the goal is not to do what i normally do when i go to the gym which is to kill myself until i'm just dead tired and get the best workout possible the goal they used to laugh at me man i would go in at five i'd be leaving by 5 25 they're like you're done and i'm like i am done the whole point was the ritual and what's funny is about three four weeks into that the pure value that i was getting in other parts of my life and i was like where'd that come from and then i and then you know it connects what happened starting off my day that way was big and i didn't you know i didn't notice that much on the scale for the first little bit but the way people started interacting with me was different and what was funny is i started gaining all this confidence just from the fact that i was going to the gym and i built confidence from the consistency of it and that's that's exactly what you're talking about it's you get confident because of the consistency but also other people start to become more confident in you which feeds the train even more and i think that's that's a really interesting thing about exactly what we're talking about is everybody that's out there right now it's saying where do i want to be what's the ritual that will get me there and if i can get that implemented in my life is it something that i'm going to enjoy enough that i could do it for a year and if the answer is no then you probably shouldn't start in the first place you know so i love what you just said because so many people go okay what's the change that's going to get me there yeah it's but or what's the exercise or what's the course no what's the ritual that is a i'm stealing that one man that is a great question what is the ritual because frankly any change worth making should be a change worth ritualizing yeah or else it's not worth making in the first place well i think that's the thing is i think that we would all be a lot happier if we could say this it's exactly coming off of that quote that you were talking about it's what is the thing that i can just be and do that i will be happy doing not if i lose 20 pounds when i get six packs abs or i make a million dollars in the next three months it's what can i do consistently that sure the results gonna be great but that i'll actually enjoy the process or that it will make me a better person overall and if you can say i could literally do this for a year the things that will happen in that year will be insane but what most of us do is we go for the goal and we don't get as far as we think we should in the amount of time that we thought we should get there so we deviate the plan which is basically what we call shiny object syndrome or you know retooling things and then we drop it and we drop it and then we start the pattern of dropping it because of that or even worse we actually get there we actually nailed the goal in our head and so the whole you know dopamine hit that we get in our brain is i actually got down to this weight right problem is is where do you go from there if that was it if the ritual wasn't if that was it then you drop it and then you end up in three months right back where you were and so i think that's it it's retooling you know where what with our businesses with our podcasts with everything that we're doing to try to get you know leverage and to start to gain ground underneath us it's more about that that's that's what we get real focused on is what can we do that becomes a ritual and gets us to that spot rather than how to make a million dollars and it's funny how that works well i i do i will say this i'm an early morning uh gym goer too and you know as we're recording this obviously this will live probably you know i don't know forever that's a long time but for a while on the internet but at least right now in this moment it's the first week of january and uh yeah a lot of these people that maybe are telling themselves that they've created a new ritual are really crowding the gym right now yeah so i'm excited for about six weeks to go by so those dopamine hits don't uh don't come as expected and they start to flake out and i'll be you know by march it'll be my good old empty gym again yeah i know we speak that language so so one thing i got to ask i mean and just for context i used to have a digital agency i sold it a little over two years ago and we worked with small businesses not not so much on social media but across their like their digital footprint and online presence reputation and stuff but it's kind of the same thing i used to deal with i'm guessing you deal with which is a lot of business owners they view this whole digital ecosystem relational marketing world as like a an annoyance or a a it's like a it's like a wound they just want to stitch up they're like i know that my business is bleeding there so let me patch it up and be done and it's the opposite of what you're saying which is actually creating new rituals that incorporate that as part of their daily doing of their business so as a consultant who works with these guys and gals to be like no it's not something you just pay me to do it's not something you just fix one time you literally have to incorporate this thing into your life yeah but a lot of them hate it i'm not saying that's because they understand it but they hate it i think that that comes from a a place where you try as a business owner for a while to patch it yourself and everything is on your shoulders so as an agency you know in the agency that we run half of what we do is how do we put systems in place to where you get to post when you want now consistent maybe once a week but what you post is what you want and it's not trying to hit a home run ball it's just like i'm gonna hit a single and so a lot of what we do with with businesses is we just make sure that every single day they've got two posts that go up on their facebook page like that's a small example but you get the idea right every single day we've got a computer posting something relevant to the page and what happens is you know of course we could talk algorithm all that good stuff but the idea is the business owner now doesn't feel like it's all on their shoulders so adding to the puzzle becomes something that's almost like all right this is kind of fun like i can i can post something today that's like what i ate and it's not everything's not dependent on this now and i think that that's the big thing is you know it's hard to build rituals when you know there's so much riding on it that's the other thing that's so crazy it's much easier to build a ritual when you don't need the sale right and you don't need it to do all the work for you and i think that that's the big thing is when you're doing this and you're building these rituals in when you're doing it like from an agency standpoint what we try to do is say hey listen stop posting so much that's what we're gonna do for you post when you got something that's fun whether it's you ate somewhere you did something in town do it then people are gonna love that but we got your back up into that and i think that that's that's the other side is when you're building these rituals what are the things that you can build into your life so that it's not all the weight of everything you have to accomplish is on those rituals or at least you can trick yourself into that and that helps a ton and so like i totally feel you because you're right most business owners are so burned out because they tried something and it didn't work and the amount of time they thought it should that they do exactly that they stopped going to the gym you know and i think that's that's the key you know you just i don't know what it is about this conversation i'm having all these like deep realizations but you just said something that gave me another philosophical aha you tell which is most you're right when the pressure is on we resist ritual we resist consistency because you think about most people's hobbies are rituals oh 100 like oh i bowl every every night or i i play poker twice a week or i you know i watch i watch football every sunday those are rituals but there's no pressure no but then you go well i need you to be as consistent as you are with your bowling league at your job and they go you know and they're a scattered you know 80d dysfunctional mess who cannot be consistent and regimented because there's this pressure to perform exactly i'm wondering what is that i mean you're maybe it's not the right type of doctor but i'll ask anyways doctor what is it in human beings that that correlates performance expectation with uh lack of i guess lack of routine for whatever reason well i think that that's the thing is i think that we we really build ourselves up as to you know potential like you know i know my generation that we were all told um you could be anything you want to be and now it was said in a really good way there was a lot of good intention behind that but the problem is is it does put a lot of pressure on you because what if you don't turn into something big and so sometimes i think what happens is we get in these spots where we want to do you know we want to do something we want to hit a goal but the reality of if i do try this and it doesn't work as fast as i think i would rather stop and have a reason that i stopped an excuse that i stopped and not get to where i thought i would be and who knows where this stuff actually happens but i think that's the thing when you can somewhat trick yourself into being like it's not such a big deal i just gotta show up like honestly i'm not a morning person when i go to the gym at five i come back and go to sleep but the fact that i do it changes me and so that's that's the thing is i think that sometimes we have to find those things that we can do and we have to just say i know if i do this for a year i know if i do it for six months i'm going to get something good for it but i'm not going to put the pressure of i've got to lose 30 pounds or i've got to make a million dollars in this amount of time and you're right it will absolutely affect the way that you attack it and your consistency with attacking it when you can take that pressure off and it's crazy right but it's just little side steps to the left or right of what we're already doing that make all the difference and um yeah and as you're as you're saying that i don't remember exactly what it was you said that that kind of trigger tripped another light switch for me like a lot of times the things that we have the most pressure on ourselves to do are the things that we're actually the most scared of doing as well as we possibly could because if you go to a job and you work that job as well as you possibly could every day for an entire career there's a chance you'll eventually you'll end up running the company right and then you'd have all kinds of identity and confidence and and insecurity issues that you would have to contend with the realities most people don't want to run the company so actually by not falling into the most efficient and productive routine at the things that we should be performing at the best we subtly sabotage ourselves to keep us from progressing too much to getting to a place where we're not comfortable whereas who the hell cares if you get really good at bowling right exactly it's you know it's a it's sort of this whole thing of we also get into these things where we know what we're supposed to say we want to accomplish and we don't really want that we don't really want that yeah so we yeah that's it man i think that's the key is it's really finding out what you want and even if it's stupid like if i want to be the best halo player of all time like that's the dumbest thing in the world but if i wanted it like there's no pressure on that and i practice and do it and so i think that's the thing is it's it's really starting to decode those things and understanding anything you really want don't focus so much on the outcome focus on the ritual and if you just do that and you can stick with something like that and you think hey can i stick with this for a year then you can you'll get what you want or something maybe even better so yeah amen that honestly partly because we're out of time and partly because that was just it i think that's a note to end on man that was that was a really great sort of arrival point for me i appreciate this conversation very much um so uh doctor yeah how uh how can people go get more of this goodness from you whether they want your services or they just want more of your insights you can always find stuff that i'm putting out there that i'm into at serialprogressseeker.com and i'll make sure you have a link of course but serialprogressseeker.com if you go there you can kind of hear what i'm up to what we've got going on and all paths uh from that site lead to all the other fun stuff that we're doing so that's how i'm actually checking it out right now it's a good-looking site yeah everybody definitely check that out man this has just been great i i think you're uh you know i can understand why you were successful just being yourself like really interesting likable authentic value-driven person man i appreciate you very much you know when you screw up enough times you get to i think so okay thanks i appreciate the conversation once you've made all the mistakes you can't make any more mistakes right there you go right awesome well thank you again for being a wonderful guest on millionaire secrets thank you to the audience out there uh so much gratitude for you you guys truly are whether you're listening on the podcast platforms or watching on youtube you're the best part of this show and why we do what we do every day we're here to serve and we'll grateful we're grateful we have you to serve we will see you on the next episode take care thank you for watching millionaire secrets if you enjoyed this episode please share it with your friends and leave us a comment below and don't forget to subscribe and turn on notifications so you know whenever we release a new episode also if you want to learn the fastest way to become a millionaire in the new economy click the link in the description below to claim your free copy of my book the millionaire shortcut and don't forget millionaire secrets is available on all the major podcast platforms as well subscribe wherever you listen to podcasts so you can listen on the go thanks for watching so you

2021-02-06 21:17

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