Facebook Groups for Business
In this video I'm gonna give you 27 rapid-fire. Tips, to, help you master any Facebook, groups you're using for business how to grow it how to increase engagement and even how to use your business groups for well doing, business, that means making more money. Serious. So, some of my groups have tens of thousands of members but, even groups that I have that just have hundreds of members are still getting way more activity. And engagement than, my Facebook page that. Has over a hundred and fifty, thousand people. Now. Make sure you stick around because I'm gonna show you a lot of things here like how to get people to automatically, want to join your group how to grow your email list with your group and actually how to get your group members to tell you what, they would want to pay for to ready to get started alright here we go. First. Let's talk about growing, that Facebook group. Tip. Number one make, it as easy as one two three meaning make it a part of a step-by-step process for example one of the first things I want people to do when they come to my website is go to my start here page and when you get to my start here page a little, bit of an introduction and then right here it says before anything, why, not join the SPI community, on Facebook, a group of thirty thousand plus friendly entrepreneurs, who are all there to help each other succeed click, here to request to join maybe, it's after a person subscribes to your email list step two could be joining, this group maybe you're doing some sort of promotion and step one is to share it on Twitter step two is to share it on LinkedIn step, three is to join the group you get the idea tip, number two insert, it at the end of your emails this, can be done automatically, through the signature, sections, in most email, service clients such as you can see here my, name my website and then down here I want to connect with thirty thousand plus other motivated, SPI, community, members click, here and now whenever I compose, a new email or, reply to one that, call to action to join the group is there tip number three create a short link so it's easy for people to get there for example if I just type in smartpassiveincome.com. Slash. Community, and, I click enter it automatically, takes me to my Facebook group and so, will anybody else who uses that same link so it's easy for you to remember easy for other people to remember to especially if you're mentioning it on a podcast or video just like this tip, number four is to mention that short link organically, through the stuff that you're already creating so, for example just like I did in the YouTube video in tip number three I mentioned, will smart passive income, slash community, if I'm on a podcast episode and, I'm talking about my community I'll just drop in that same link to wherever you're creating content and you're talking about your community you can always easily, drop in that link tip number five link multiple Facebook groups that you own together to, do this all you have to do is go to a different, group than the one you want to promote go, to more click on link existing, group then. What I'm going to do is actually just type in the main one here smart. Passive income community, I'm gonna hit link and then, what this does I'm, gonna skip the writing the post and you'll. See that now recommended, by the admins, now my community, is here so this is what people will see when they come into this group and they, can come and join my main one number. Six feature, an inside, community, member on the outside, of that community for example on your podcast blog, or even a video what this does is it gets people to know that a there's a community and be that you're actually featuring, people there and listening to them so they'll be more likely to want to join alright so that's about growing, your group now let's talk about how to increase engagement within, it. Tip. Number seven I love this one shoot a personal message to the top contributors. In the group to do this all you have to do is go to your page hit Group insights, and then from here click on the members, or more members details area here and you'll see a list of the top contributors, and how many posts they've created and comments saved made to by thanking them personally, they're gonna feel real special and want to continue to contribute over time number, eight promote, some of those top contributors, or some friends that you know in the group to, admin.
Or Moderator, now this is really smart because it allows you to build a bigger almost kind of policing group, that. Controls, the spam and the haters and the trolls inside, of your group these people can remove and delete post and they can also let people in the group if they request and they have to wait for approval but the second part about this is it rewards, your top contributors, and people, in your group it allows them to feel special like they're a part of something and they're gonna want to help you out even more which puts more out of your hands so you can do more of what you need to do as a business owner number nine you want people to engage with your page show, them stuff behind the scenes behind. The scenes stuff works really really well for having people feel like they're a part of something because not everybody, gets to see those things as being a part of a group and seeing the stuff that people in the outside don't get to see they're gonna feel special about it and even maybe share it too and actually invite other people in so, how do you do this well there's a lot of ways you can show pictures of stuff your hang on you can write posts, being honest and upfront about what it is that you're dealing with right now you can also go live and just show kind of the process of what you do with your business another. Great thing to share our first, looks, maybe there's, a first production run of something or a prototype, that you're not sharing to the public well you can share it in the group if it's okay and they're, gonna feel real special for, example when I was writing my book will it fly I shared, with people how I came up with an early design concept, for the cover the, other cool part of this is that people were actually very interested, in the process and we're keeping up to see actually what the actual book cover would look like which it looked like this. Much.
Different Number 10 propose a choice, for, your group members to select, if you're, ever working on something and you have multiple, options share, those options with your group members it's going to take them behind the scenes yes but you're gonna get a load of people who are gonna speak up to tell you what they think about your choice for, example here this was a logo, that was being designed for a security. Guard training website that I had way back in the day and you can see here there are actually. I think there's over a thousand, comments on this, aibee aibee vaa. And, mostly bees and not, only does this tell you which options might be better but also just get people involved, and talking number, 11 share an actionable quick win for, example last year my group I posted this actionable, forum, funnel, formula, which is an eight step process, to help you grow thanks, to the help of other existing groups in your market and niche out there and people were going crazy for. It now I'm not gonna get into the detail of how that works now you just might need to join the Facebook group and yes links are below but point being I mean it's super quick and easy for people to do something and get results and that makes people happy and this is a great way to start building raving fans to number, 12 run, a poll I'd recommend running a poll maybe once a month you don't want to run a bunch of them but every once in a while putting, them up there is great because people love to select, their favorite answer, or answers to questions that you have I just created a poll about 12 hours ago here in this group and as you can see people are clicking, what. It is that they're interested in actually in this question, which I'll bring up again later but. This is a great way for me to understand a little bit more about who they are so I can serve them better to create a poll quite simply under the status, area here click pull then, ask something and then you can add different options.
Then You hit post then you're good to go number 13 start. A debate the reason why groups are way better than pages is because of the discussions, that happen and when you start a discussion that has a heated topic or some controversy, behind it you, can get a lot of people talking now there is a line obviously and everybody's line is different in terms of okay well how big do I want this to go or how controversial, do I want it to be but if I had a fitness site for example and a group to go along with it I'd say something like hey which, one's better and more healthy for you kale or spinach you'll. Get a lot of people talking short actually, like both but you get the idea number, 14 quiz, your group members now how a quiz differs than a poll is a quiz you're, looking for a specific answer, and you probably already know the answer actually you should already know the answer but you're not telling people the answer you're giving a scenario, maybe it's through a video or a post of some kind and then you're asking hey what do you all think the correct answer. Is because, when you ask for the answer people, will want to give you their, best version of what, the answer actually is it's, kind of like when you're watching a game show and the host asks, a question that you actually know the answer to you blurt it out you shout it out even if nobody's there why, because we love to know that we know, the answer so let your audience speak up and have them prove that they know the answer to number 15, go live for your group members and if possible make it consistent so you're regularly, showing, up it doesn't have to be every day but even once a week or even a couple times a month can, do wonders for increasing, your authority with your members you can come in with a specific topic in mind or just go on to say thank you and hello to people that, interaction, is key for increasing, your authority and your leadership in that space and going live is not very hard either all you have to do is go into your group and click live video and then. It's, gonna access your camera hey guys I could see this. Is really meta and weird but just make sure you say something you can tag it you can put emojis, or whatever you want to do make sure you select the right microphone.
And The right camera too then you hit go live and then you go and interact and it doesn't have to be very long either and go a very long way and I would start every live video with hey, replay viewers thanks for watching this welcome, because the first few seconds you're people aren't gonna see it right away unless, they watch the replay so address your replay viewers are gonna feel very welcomed and stick around number, 16 control. The spam in the group by letting it all happen, in one spot, one of the best things I've done for my group is allow, people to post, links to things and spam, essentially, but only on Fridays, in a Euler pinned post this isn't something we in the group call free, speech Friday as you can see here this was posted very recently and, it says welcome, to free speech Friday means in the comments you have complete, permission to promote the heck out of whatever it is you're up to and there, are hundreds, and hundreds, of comments here which, is great because it works in my favor in, a number of different ways first it gets people to talk and communicate and the more engagement they have in the group no matter how it's done the more likely it is they're gonna see these posts in their newsfeed secondly, it gives it the place to promote things that they're working on where it's okay to do that also it allows for when spam is outside, of this particular post we can really quickly just give them a warning and say hey don't do that but we allow you to share these kinds of things on Friday, in this post obviously, there's going to be some kind of spam that you just want out of there and removed even if it's in this post those kinds of things just don't belong in your group so you can get rid of them right away but, by training, this audience to, promote their own stuff only in a specific place, it, makes it really easy to clean up the rest of the group number, 17 you can automate some of this stuff in your Facebook, group I use, a tool called meet Edgar to post automatically.
On Facebook. And even Twitter in other places too for, example on Facebook every Friday that post where I give permission people, to spam that's. Where I have, it be sent out that way I don't have to worry about it it takes that job out of my hands and into, a tool like meet Edgar there's a lot of other tools similar, to it like buffer, and so forth now quick warning if you're gonna automate social media that's totally fine if you do in the right way now social media is supposed to be social, so you're supposed to have conversations, with people obviously, but, to, do it for things like this make complete sense number. Eighteen show people how they can get notified when new posts, are up in the group on the page you can simply just maybe create a video or show a screenshot with an arrow pointing to this or something where, people can click on the notifications. Box that's right under the cover art and then click on highlights, or if they want all posts all posts or, just ones from friends and they, can even click off too if they wanted to this allows it so that the posts that they want that are from this group are actually shown in their newsfeed and they get notified now it works a little bit differently on a mobile device there's a couple of places to do this the blue check mark to the left underneath the cover art you, get the box, here where you can select edit notification, settings and, then you can select the same options there going, back you, can also click on the information bar. Or I, at the top right click on that and then hit notification, settings from there and you can do the same thing number 19 and this is something that's always great to do and that is to always be open to, always be honest and authentic and, to, even be vulnerable with your group members now, I think it's obvious that we all love to connect with other people especially in the online space but, more than that I think people like to connect with people who are real and so don't be afraid to within your group be open talk about the tough times just be honest, and authentic and it's, gonna take you a very long way when it comes to them seeing you as a leader don't, use that group to speak down to them speak on the same level and even ask them for help if needed they're gonna respect you a lot more for that alright in the last segment here we're going to talk about using your Facebook, group specifically.
For Things that you may do in your business. And. That takes us to tip number 20 which is group. Insights, now Facebook collects a ton of data on our members, and luckily they share a little bit of that with us. To. Get access to this data all you have to do is go to your group and hit group insights, here on the left-hand side now, it's gonna tell you a few things like how many new members you've had and how many posts and comments and reactions but, the most important thing here is the member, details, on the right-hand side click on that and you'll see a list of the top contributors, which you may recognize, from earlier but if you scroll down you're gonna get some good demographic data such as age and gender and also geographical. Data such, as top countries and top cities this, kind of stuff is really useful especially if you're doing Facebook, ads or any kind of targeting at all it's gonna give you some insight on who it is it's actually interested, and as a part of these groups number 21 create. A poll but unlike, the other poll we talked about which can be for kind of any random topic, this, is not a random poll you're doing but a purposeful, one that's going to help you understand, more about what your audience needs and wants are take, this poll for example this is not a random question but a very specific one because I wanted to know what, this audience wanted to learn more about so, it says hey, SPI which of the following topics, would you like me to do a live training about in the near future pick one or two as you can see most of them want to, learn more about growing a social media following I'll click here for more options you. Can see content, creation is big up there too as well as converting traffic into, sales now, this tells me a few things maybe. A product, about those things is something. I can potentially test in this script which I'll talk about in a sec me, it's a lead magnet that I can create to help get more email subscribers this, gives me some insight so again it takes the guesswork out of this whole process number, 20 to utilize. Your Facebook group to crowdsource buy, crowdsource, I mean collect information from, them that you can utilize elsewhere. For example testimonials. Or perhaps case studies or maybe you're looking for an incredible success story to share on your podcast your group is a great place to source all that kind of stuff number 23 create.
Events, For launches that are coming up in your calendar so let's say you have a book coming out for example or a product get. Your people to know that that, date is coming by, having them say yes I want to join you for this event and I'm gonna help support it the more people that you can get supporting it the more people who will want to come along for the ride I don't know why I did this with my hands to create an event very simply, all you have to do is go to events, on the left hand side of your group and then click on create event, and then, you're good to go just fill out the information include, a nice image again, it reminds people that this thing is coming it helps create buzz and it also makes, sure there's a notification at. The time at which this event is, about to happen, tip number 24, now let's say you're putting on a live event and yes you should create an event here on the page for that too but, more importantly what if you needed volunteers, for that event where, do you think you might get some well, in your group obviously there, are going to be some people in this group who adore, you who become fans of yours as a result, of being in this group and they're gonna want to volunteer because it's for the group and for the brand all you have to do is really, ask who. Wants to volunteer. Hey. Katniss, thank you so much I appreciate that number 25 you can utilize this group of yours to validate, upcoming, business ideas, meaning. You can test them out with these people first before, you even create them now on one level you can just literally say hey guys I'm thinking about creating this product would anybody be interested that. Would give you some insight just up front so for example here you can see in one, of my podcasting, groups just, throwing this out there as a feeler, with a list building course step by step similar to powerup podcasting, be something you're interested in what would be your primary goal after taking a class like this 30. Replies, from, I would be 110. Percent into this what, a great idea I can see a ton of value in it just. All those kinds of things so as you can see this gives me okay some insight yes. A green light to move on to the next step which would be what I would and this is what I teach in my book will it fly and that is to actually pre. Sell this thing now, because you mentioned it up front and because you were pre selling it and because you're being honest and saying hey guys I'm gonna see if I can get twenty people or however, many you want to try and get before you build this thing it, gets and rally as your troop if this is something that they need and if you combine it with that poll you did earlier because you know it's something that they want well, then it's gonna be more likely that they're gonna actually purchase ahead, of time and they're gonna be a great, member of your, beta group for the launch of your next thing number, twenty six you can utilize your, Facebook, group to, grow your email list now why is this important, yes the group is great there's activity communication. Its thriving that's fantastic, but you still want the email for a couple reasons one it's a great personal, one-to-one way to communicate with somebody especially if you're promoting something or sharing something important, it goes directly into their inbox yes that's important groups are great but what happens if Facebook changes, the rules for the groups what if they throttle, how often those people see our messages just like they did with our pages, what if Facebook, goes away altogether at least if you have your email list you have a list of people who are interested, in what, it is that you're doing and you could set up shop somewhere else this, is why growing your email list is one of the most important things that you can do and why I'm gonna link in the description, below to, some of my favorite and my top email, marketing tutorials, for you I'm also going to put it in the card up here if, you're watching on YouTube number. Twenty seven set, up questions, ahead of time so you can collect answers from people even before they get access to the group once. You get here in your group click on more and then hit edit group, settings, then, scroll down until, you see membership. Or quests, you can ask questions to members, before you, let them in so, these are the questions that I ask the people who are coming in how, did you find this group what's, your biggest struggle when it comes to building your online business which of the following letter, best describes, you hey I have, no online business B I'm struggling to get it going but, I have one and then C I have it it's great but I just want to grow so, those are the questions I ask now, where.
Are These coming in and why, are they important so, as you can see here on the discussion, page there's a hundred and six people who want to join this group which is great because it's a lot of insight that I'm going to show you right now so I'm gonna click on this and you'll see a number of member requests. Within, each members, member, Qwest there are there answers to those questions how. Did you find this group my husband told me that's kind of cool what's your biggest struggle time-consuming. Lack of ideas lack of knowledge which, of the following letter a how, did you find this it was mentioned in a freelancing. Group I mean that's kind of cool so now this gives me insight I can go to this person and say hey which freelancing, group work did, you meant did you hear this from with, your biggest struggle finding clients letter, a this. One is mentioned, from a friend I want, to start only business the hardest point is how to start right now letter. A so, as you can see here I mean the list goes on and on and on but this gives me direct insight, into the heads of the people who are coming into this group without me having to manually, ask them it happens automatically, which is fantastic and, that, middle question, what are you struggling with the most is the most important, one because that's how you understand, how, you couldn't help them sooner, so imagine this especially if you are just starting out with these groups and you just have a few members coming in a person, posts what they're struggling with and you, go ahead and actually you create a resource or you, figure out a way to solve that or you provide a tip an actionable. One that helps them solve that problem in a very short time period what, are the chances are that they're gonna understand, that they are in the right place and this is a great first, impression way. For them to start growing into that raving fan status, pretty. Cool huh so there, you go 27. Tips and hacks to help you grow manage. And scale and get more engagement, and also use it for business I hope you guys enjoyed this video if you did please do, me a quick favor if, you liked this video hook me up with a like and really quick make sure you subscribe to the channel if you haven't already just, click on the subscribe button below if you want to take it one step further click on that Bell icon too next with so you can get notified when new videos go live, because, if you comment within an hour after a new video goes live you get eligible for an SPI, pin now before you go I do have a quick question I want to ask you I'd love to see your answer below and this is the same question that you should be asking your people too and that is what.
Are You struggling with right now I'd. Love to know your answer below because that's where I'm gonna be creating a lot of my videos from directly. From you, because I'm here to help you solve your problems again my name is Pat Flynn I'm here to help you make more money save, more time and help more people too so just let me know below what, are you struggling with most right now because, I'd love to help thank, you so much I appreciate you for taking the time to watch this video and I. Look forward to seeing in the next one, who, wants to volunteer. Ah. Katniss, everdeen cool. Ah. Katniss. Katniss. Okay Katniss, yes sir Katniss. Everdeen everybody. Katniss. Everdeen Oh. Katniss what's up hey. Katniss, thank you hey. Katniss, thank you so much I appreciate that.