Facebook Branding Awareness DOMINATION | Branding Your Business On Instagram & Facebook
What's up YouTube, Jason Ward up here and in this video we're gonna talk about branding. For your business how to go through and get maximum awareness, with, Facebook, Ads Facebook branding. Because I believe it is the number one most, cost-effective, way to go through and build your brand and grow your business now last, week we did a YouTube live and I had some of you guys asking questions about how to build, your brand for your business and I, kind of explained, the concept, and strategy and everything on that livestream, however. I figured I'd go through break down an exact step-by-step. Tutorial. Showing you guys exactly what I do so, in the first part of this video I'm going to give you the high-level overview of, what I do I'll, show you guys the exact ads everything, and then I'll show you guys how to actually implement it and apply, it into your, business, right now if, you guys are brand new here to the channel and if you guys have not gotten my free, facebook ads mini course just, drop a comment down below and I'll go through and I'll share that with you guys it, covers the basic, of basics. Of Facebook, Ads so, Facebook Ads manager the, pixel, tracking retarding. All the different stuff that you really need to get a jump start into, Facebook advertising, and, also one other quick announcement, before we dive into this I just, launched, a brand new blog I know I didn't think I'd forget to blogging but I just launched it this week I thought it'd be kind of fun talking, about passive, income and growing, your passive income some. Different passive income strategies, so I'll. Add the link down in the description below, it's, also is just my name Jason, Wardrop com so it's. Not completely done so, go. Check that out though I've got some different strategies and show you guys some different passive income strategies that I do and that, you can go through and implement as well right. So I think that's everything we need to cover in this start of this video but let's dive in to actually, building, your brand how to do it the most cost-effective. Way. Leveraging. Facebook advertising, Instagram, marketing you can use both platforms okay so the.
First Thing that I do is, I. Go through and I set up a video, okay. Where you can see this one right here on your screen where. I'm basically just it's like a two-minute video let's just go play here okay, this one's almost 5 minutes long but it doesn't need to be long 2 to 5 minutes telling, about yourself, your business, how you got into your business why you even do your business and, just give it a quick overview about who you are what you do and just the basics and if, you look at this right here this, first part it just says hey my name is Jason Wardrop specialize, in real estate lead generation so. I'm basically telling. Everything. That, I'm saying in the video just right here in this short excerpt and if, you look at this I actually don't have any call to action okay there's no link, there's no like there's nothing, else getting them to go through and buy something, and opt-in to a landing page click to my website, my, goal is I just want to keep them on Facebook. Right here okay, now the reason why I want to do this is because I'm gonna run an ad which I'll show you guys here and a little bit how to do, to. Go through and get, video views. So, Facebook, has so much data that they know the. People, that are in your audience whether you're doing this for a local business or for a national, business and international, business whatever type businesses, they. Know the people in that demographic, who. Are more likely, to watch a video okay, so you can actually get video views for, just, one, cent. So I'll just prove that to you guys right up here so, you can see right here this. Is the ad set pushing, that video this, one right here and I'm, getting views, for just one send, that's per, three second, video view so you know that's not the best, video of you I like to usually go for 10 seconds, or someone who's watched 25, or 50 percent of the video but. That's, that's like the most cost effective thing, you could possibly do. Okay, so cuz if we come back over here and we, look that's. 550, 1000 views, 108. Shares. 156. Comments, and if. You're thinking about getting that type of exposure on a billboard or a magazine or a newspaper or, anything like that it's. Gonna cost you, significantly. More right. Now the cool thing is is once we go through and once. Again I'm just giving you guys the high-level, overview of what we're doing here to go through and build this brand awareness and then, I'm gonna show you guys actually how to do it at towards the end this video right so we. Go through we shoot a quick video two to five minutes telling about us our business we, run a video, view campaign, and you, can really put as much money as you want behind, that five ten bucks 50, bucks whatever, it is and go, get exposure, in, your local community, or nationally. Or internationally based. Off your specific. Segment, your specific, interest of people, that might be interested in your business and. Then everyone, who watches this, video it's, like let's say everyone who watches 10 seconds, of this video where, everyone that watches, 25, percent is video over half of this video we. Can actually build a custom. Audience inside, of Facebook, so basically, Facebook, will track everyone. Who has watched the video and then. We can create another, ad and, only, show that ad to people who have already watched the video now. Guys this, is super powerful because these, people already have, seen your face like right here they've already seen my face and if you guys are have this massive fear, of being on on-camera, or whatever you're, just gonna have to get over I was in the same position back, a couple years ago and I just keep shooting videos keep shooting videos they become more and more natural still kind of a little bit weird every time I turn on the camera but. He'll get over it so they, they've now seen, your face ball ready so when you go through and show them another ad they've. Seen, your video and they've, heard about your story who, you are what you do and why they're even seeing that app okay, so for, an example of what this ad looks like so, I've got this, one right here this. One actually has a link okay, so remember this one doesn't have a link this is more of an intro, story, based video and then, this one right here, it, actually has a link of where I want them to go and opt into can.
You Can see this one right here and. So it's got a mass amount of likes comments, shares all, that stuff and if, you, look at the cost per lead here so, right here this is 4 dollars and 88 cents per lead for my webinars, which. Just to kind of put that in perspective with, the relevant score of 8 which, anything pretty much seven and above is pretty much the gold and that's where you want to be but. 488, put, that perspective, typically. I like to shoot for anything between 8 to 10 dollars per lead, on webinar, registrations. So, you. The strategy, you can literally, cut, your cost per lead in half, by. Using, the strategy of people, like warming, them up with, this video views campaign, first, okay. And I know it seems kind of counterintuitive because, you're spending money to, get people to watch the video but. That person's so much more qualified and you're building your brand you're building that exposure, that awareness everything, and then, you're remarketing. To people who've already watched that video with. An ad that looks just like this and then, you're sending them to a basic, landing. Page okay so something, like let's say like this or I work with a lot of real estate agents so a landing page looks like this they, come in put. In their name email phone number hit submit and they, become a lead in your business right so guys, that is the basic, overall concept, in strategy, so, let, me just jump in and I want to show you guys inside, the ads manager how to actually, go through and, set all of this up so I'm, just going to come over here to my, demo, account for you guys so. The first thing we want to do is we want to create a custom, audience well, the first thing you want to do is, go through and shoot, a quick little video right here and I. Shot, this once in my car I did, one in my family room I did one of my kitchen just different backgrounds, for. Some reason people like the one in, my car with, my sunglasses on it just got, a lot more people actually watching in or engaging, and interacting, with the video so, you can try a few different i'm, literally saying the same thing in all the different videos i'm. Just changing up my background, so you guys can test a few different. Brack backgrounds, see what it looks like but, once you've shot this video you've, posted on your Facebook page you. Want to come over here to the ads manager and. We're gonna first create, a campaign, for, video, views so all we're gonna do is Ford here click, on create, okay. We're at the ad set level we're gonna start over we're gonna come back up here, to. Ads manager okay so we're at campaigns, make sure on campaigns I was on ad sets that's why did it work as well we, click on create and then. We. Click on this video views right here and then. We can give it a name whatever you want this is obviously a demo so I'm not gonna give it a name right here we, hit continue, and. Then let's say that you're in a local market and this works if you're a real estate agent if you own a you know a gym a local gym if you're a dentist chiropractor.
Really, Whatever business, make you're in and could be a local business could be an international, business whatever it is and, let's just come down here and say that, we live in we'll say we're an Omaha Nebraska today, okay so we'll say Omaha. Nebraska. We, just click on this right here and if. You want to go through and expand, that network so, you want like a 25, mile radius because. You're like willing to go through and work that far out great if you want to go through and lower that or make, it higher or you could just say hey I only want people actually in Omaha, like let's say your restaurant, then. People probably aren't going to drive 20 to 30 minutes to your restaurant you can say just people right. Within Omaha, Nebraska and, then. We'll, say instead of everyone in this location a lot, of times well if you're a restaurant you probably want that but if I'm a local business like a chiropractor. Dennis. Real estate agent loan officer, I want. People who live, in this location, the reason why I want people who live in this location is because if someone's just passing, through or traveling, or whatever they're. Probably not going to come to me as a dentist, or a chiropractor or, real stage and or anything like that so I just go like that you can see it's four hundred and fifty thousand, people because, Omaha's a little bit smaller, City compared, to some of the bigger other big cities out there and then we come down and we just choose age range so let's, say our age range like, our typical customers, are 27. And older okay that's typically what I recommend, for the real estate agents that I work with and then, the language I'll just leave that as is detailed, targeting as is because what, we want to do this is branding, guys so we want to go through and build Casas. Massive, wide, net, to this audience and then, we'll, see who sticks based on who's going to actually watch that video and most. Of our targeting, is done. By, the people who actually watch the videos because they're, gonna watch the video that means they're more interested, than the next person who's not actually gonna watch the video right, so we just come down here and then, you can do automatic, placements, they say recommended. When, you're going through and branch this outlet casting this wide net I usually like to do it. Placements, and, I usually just like to do the Facebook, news, feeds okay. So everything, else I'll. Come down and uncheck, and. You. Could think like oh well Instagram would be great the only thing about Instagram is they, usually don't let you have longer. Videos, okay, so it's got to be a really short video so I like to have you know two to five minute video keep, it on the Facebook know mobile and desktop news, feeds and then, we'll come down here and your. Budget really, is up to you like my my one post right here I'm, spending, $50 per day which is, actually pretty insignificant, to the amount of money I spend each day but for some people fifty dollars in a day that, might seem like a lot of money so now, I'm just starting out I would maybe start out around five, to ten dollars per day so we'll just say ten dollars per day okay, seventy bucks a week, or three. Hundred dollars a month really. If you're trying to go through and build your brand and your your mark and all that stuff it's. It's not too much okay, so. Then coming down here let's click continue and at. This point ideally, you've already uploaded that, video to. Your Facebook. Page so, we're just gonna click on use, an existing, post and then. If you just recently uploaded, it it's. Just gonna be right in here where you can come through and choose it but, if you uploaded, a while ago like I did this one was back in January. 31st, I'm. Gonna select this. ID number. Up here I'm. Gonna copy that then I'm gonna come down here and go enter post ID and paste, it in right there and hit submit, okay. So see how it pulls up the video then, I don't have to go recreate, the ad inside, a Facebook Ads manager which, can kind of sometimes be a pain in the butt and then, I'm gonna hit confirm, all. Right so now, at this point we've got this going out ten bucks a day to our, omaha. Nebraska market. And we're. Getting people watching, that video watching that video watching that video then, after about five days or so we've, racked up a decent number of people probably, a few hundred people who have actually, watched, that video so. Now what we want to do so, we want to get this done wait. Five, to seven days collect, some data and that, we want to come over here to audio. And. We want to create, a new, audience, okay. We want to create an audience of everyone who has watched that, video at least a certain amount of that video so we'll click on create an audience will.
Say Custom, audience and then. We'll come over here to engagement. Okay these ones I cover on other videos but this one is engagement. And then, we say video, okay, because they're gonna be we're gonna be tracking people who have already watched a video so, we say video right there and then. We say okay people who have viewed I don't, like doing at least three seconds of the video because they could be scrolling through on their newsfeed and if. The video does auto plays it could run for three seconds and they're not even paying attention okay. So if, you, want maximum. Audience. Of maximum, reach I would go for ten seconds, of your video if you, want still a large, demographic, but, a little bit higher quality, then. I would go with twenty five percent of your video okay, now this branding play you're really going for the larger, masses amount, you want to create a bigger bigger audience, so, usually I like to just go with ten seconds, of your video because. You never know maybe somebody. Watched eleven, seconds they were interested, they didn't watch a full 25 percent but, they got distracted some reason but we still want to include them so I'll just do ten to ten seconds. Right here then. We'll say choose, videos, so. We just come down here we choose our Facebook page so let's, come down. Pick. My face page right here and then. Same thing you're, just gonna go through and choose, whatever. The video is that you want to go through and create the audience's okay, now if you, guys just barely uploaded, it obviously you're gonna be able to have it right here at the very top and you. Can go through and, choose that now I'm gonna just gonna choose one this. One has this. One has 50,000. Views right here so I'm just gonna select this one just so you guys can get the idea but, you're. Gonna be choosing the video like, you'd be ideally choosing this video I've already I've, already done this for my business so and I prayed the video a while ago so that's why I'm, going. Through and doing this so we've. Got this one with 50,000, we. Click on this we just click confirm, okay. And then we can say everyone, who's viewed, the video in the past 365. Days, or, you can even say in the last one day three, days seven days 30 days whatever it might be, now, usually on this branding, thing I don't. Usually like to do 365. Days because if somebody saw my video a full. Year ago they. Probably, already forgot, right, like they probably don't remember me they don't won't remember watching that video so, I usually like to go between the, 7, to 14 day. Range, okay now if you want a little bit bigger audience we might go with 14, days if you're spending a little bit less, money like 10 bucks 5 bucks a day you, probably want more days there because you, want more audience. Want more data to work with and. Then, right here you, can just name it so viewed 10 seconds, of and. Then, you just put like the video. Name. Right. So now we're just going to click on create, audience, right here and then. We'll sit next done, all. That's done good to go now. What we're gonna do is we're, gonna go through and create a, well. This is remember this is guys 5 to 7 days after you launched this initial. Video view campaign, okay, now this is big because if, you haven't had anybody watch this yet then, you don't have anyone to go remark. It and retarget. Right, so. Now, what. We're gonna do now that we this is populating, and this, could take a couple of hours could take up to 24, hours but, I won't worry about that I would just get, right on it Facebook's gonna automatically populate, this and update it for your, stuff, so, we're gonna come over here click on audiences. Go. Down to ads manager and. Then. We're going to create a new, campaign, and. So. We'll click create a campaign and, for. This one let's. Just say we're gonna do a small. Budget so, like 5 dollars per day because we have a very small audience most likely because it's the, audience of only people who've watched the videos so. Because, it's a small audience, and. Because, we're probably not going to be getting 15. To 20 plus conversions, per week I'm, just gonna run a traffic, campaign. And then. We'll this campaign. Name we'll just leave it as is for this demo. And then. We're. Gonna come down here and then, I would call. This, retargeting. Retargeting. Video. Viewers. Of you, know name of video, and. Then, say like 10 seconds or something like that okay so that's just the general idea you can name it whatever you want whatever you know you understand, and make sense to you and then.
What We're gonna do is, come down here to this custom audience, and. We're just gonna choose view, ten seconds, video name this is the audience we just, barely, created. All, right now, guys, this is key because so. Many people especially now, with all the Facebook algorithm updates. And they're changing everything and all this stuff and people are going crazy guys. This is why like I have, never freaked out or never worried about any of this because I don't even use, most, of the demographic. And most of the interest Hardy and the more that they change, I don't, really use it I just use this custom data, these custom audiences people. Have already interacted. And engaged my brand people have already bought products, from me you've, already opted, in as leads and, so with this custom data all. Of like the demographics. Of income, and race and gender and all that stuff it really just doesn't mat matter okay. So I don't, worry about it if you guys stick to these strategies, it, just doesn't matter and you'll actually see a lot better results because everyone, else is using interests. And demographic, targeting targeting, okay, so if you're doing what everyone else does you'll, be stuck in that bloodbath, whereas, if you do these strategies that, only the top guys are doing then. You'll be able to rise, above all the competition, and see. A lot better results and also. Build. A lot stronger brand for, your business okay, so now from here it's, the same concept you go through pick your budget and if, you've only got like let's say ten thousand people who've watched that video in the last I don't. Know the last 14, days whatever that audience was based off of I would, probably only be spending, a couple dollars here okay like maybe two to five dollars so, let's say three. Bucks per day that, we're spending to go through and to. Mark those people and once. Again if you guys have seen my previous videos, when. You have such a small audience like ten to 30,000, I do, like, to go through and make the placements, recommended. Automatic. Because it's going to show up on all the different platforms all the different places that Facebook. Can show ads whereas. When you're going, through and marketing, to a huge, huge audience I like. To keep it to the Facebook newsfeed just, because that's. What I've just seen work best right, so then we just hit continue we. Go through and create our ad which, my ad looks like this but obviously this is for webinars. Yours could be for whatever, it could be like, a pizza, coupon to go into your restaurant it could be they work with you as a real stage and it could be for, your dental business and t-3 teeth whitening or whatever it might be then, from here guys you're just gonna come down hit confirm after you've gone through and create that ad where you're singing into some sort of landing page like this and that, is how you can go through and cut. Your cost per leave in half. And get. Those video views for just one penny per video of you now obviously. If we're tracking 10 second video views it's gonna be a few pennies it's gonna be a little bit more expensive than just a 1 cent but, this, is the best way to go through and brand, your. Business, on Facebook, all right so basically, a quick recap of what we just went over is, we want to first make a story, base video just, like this where, we're not having any call to action we're not pushing anyone, to buy something, opt into something click to a website or anything like that we're.
Just Telling people who we are what we do why we're in business and how we can help them ok and then you. See right here I'm getting tons of comments tons of shares tons of people saying like hey where do you do this like asking, me about more, about my business and it's. More of them its attraction, marketing I'm attracting, them into my world is supposed to like going through and pushing, on everyone, and just trying to get everyone to come to my world right, so we first set this up we. Go through we get a video view campaign, spending. 5 10 bucks a day or whatever type of bus you've got you could do more do, more I highly, recommend, it we're then creating, a custom, audience of everyone who's watched this video for. At least 10 seconds, and then. We're creating a retarding. Campaign, and showing. Our ads to, everyone, who has watched this, exact, video right here. Or at least 10 seconds, and that, is how we are cutting our cost. Per lead down, by literally, 1/2, okay, with a Matt with the great, relevant, score right here and this, is just the most cost effective way and, with. 500,000, people in in. Omaha, I almost said Ottawa I was thinking I don't Canada, but, in Omaha you could be going through and in showing this ad and you're, gonna very quickly be, seen by everyone, in that whole community now, you might be thinking well Jason what happens was I'm seen by everyone in the community well, you can go through and change up the video maybe, tell a little bit different story maybe tell about you, know one of the clients that you worked with or someone that you helped tell, an intriguing story something that would make somebody intrigued, and actually. Want to work with you okay, and then you. Can swap that video out change. It up and you. Can go start over again from there collecting, that new audience getting, that data and that's, how you can go through and build a super, super, killer brand right now guys, if you guys like this video if you guys found some value, please, go give it a thumbs up that would be greatly, appreciated, when you give it a thumbs up it helps more people be able to see this type, of content, and be able to help them with their business as well also, once again if you guys are brand new here the channel if you guys have never got my free, facebook ads mini course just, drop a comment down below and I will share that with you guys 100%, free covers, the base book basics, of Facebook advertising to help you get started with your.
Business And also. If you guys are branding here make sure you guys subscribe because, we launch new videos every, single week on how to generate more leads make more money and grow, your business and if you guys are interested in passive. Income be. Sure to check out my brand new blog that just started link, is in the description, down below it's just Jason Wardrop calm I've, only got a couple of posts up so far but, maybe by the time you watch this video it's, a full-fledged bug that's actually got a lot of posts so anyway, guys thanks, again for watching today and with, that said I will see you all later.