Every Year’s Most Popular Toy Since 1969 Explained | Each and Every | WIRED

Every Year’s Most Popular Toy Since 1969 Explained | Each and Every | WIRED

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Hi i'm chris bench chief curator at the strong National, Museum of play in Rochester, New York and this is every, top toy for the last 50, years. So. How did we come up with this list of 50 it's based on twice that had biggest cultural, impact, the toys that changed, the face of play, and the toys that all of us remember, most, 1969. Snoopy, astronaut, it's, the year that first. Person walked, on the moon was, something, that so, many Americans, remember, where they were. Iconic. Event, in popular, culture and who else really, got into the astronaut, business, everybody's, favorite comic strip beagle, Snoopy. Snoopy. Astronaut, it was perfect, for the American mood of the time. 1970. The Nerf ball the, Nerf ball was credited to ren Geyer a freelance. Toy designer. The nerf Bob wasn't gonna be a plaything. It was going to be a game originally, it was going to be a Flintstones. War, of foam rocks game by one of the creators, of twister. Well the folks at Milton Bradley, hated, the idea they passed on it Parker Brothers took, up the concept, and they tossed out the game but, they kept the, phone they thought it could be the first indoor, ball that, kids could toss around without, making mom and dad irate, that they were gonna break something, the Nerf ball sold four million, copies, in its first year of really, blistering, pace nerf, is huge, right down to the present this, is how we play. 1971. Wiebel. Don't. Fall down a proper. Rule makes weeble toys weebles. Wobble but, they won't fall down the. Advertising. Tagline, that made, these little egg-shaped, playing pieces characters. So, popular, that year, from romper, room they, have a counterweight, in the bottom so you can pop them around and they, will not fall over they're perfectly sized for toddlers, hands, they, are ideal. For playsets. Like this Wild, West version, and they came in so many variants. Ever since, and have, been popular, toys for kids across the decades. 1972. You know it. All started, with the Robbins family, in Cincinnati, Ohio Merle, Robbins was, barber, his extended, family loved, playing, the card game Crazy, Eights but, family members kept, forgetting the, rules of the game so he, marked the instructions. Right on the cards, eventually. His, family, concluded, that wouldn't it be great to have a customized, set that, included, the rules odd, the cards the result was the game uno, it, became, a grassroots, craze and, by, the time that. 1972. Came around uno, was, a hit. 1973. Skateboards. Skateboards. Have been around years, before, especially homemade. Versions, they, were credited. To, surfers, who, used, them as an alternative, for days when there wasn't any food served although, they had a surge, of popularity in, the 1960s. It wasn't. Until. 1973. That. Skateboards. Really, took off thanks to two big technological. Developments. One, was what were called Cadillac, wheels, they, were composite. Wheels that were smoother, faster, rolling, that any wheels that had come before and, there, was new specialized. Axles, or trucks as they were called that were made especially for, skateboards. With, both of those features, skateboards. Could, become, more controllable, suitable. For tricks skateboards. Didn't receive TV, advertising. And what really sold skateboards. Was people, seeing folks use, them demonstrations. Competitions. And, watching, the kinds of tricks watching, the agility that they allowed you skateboards. Are part, of our competitive, culture right, down to the present with, iconic, figures like Tony Hawk. 1974. Dungeons. & Dragons Gary. Gygax and, Dave Arneson, created, Dungeons & Dragons they were big, fans of war games and other simulation. Games and they, took it in a new fantastic. Dimension. Inspired. By things, like the Lord of the Rings book series, Dungeons, & Dragons not, only, change tabletop. Gaming and Lord new adults. Into the world of games it gave you a framework it gave her characters, it, gave you a mode of play with those polyhedral. Dice and, it, allowed you to spin, imaginative. Yarns, with, friends, with family and to, really, take yourself, to places, that you've never gone before, certainly, not with a traditional, board game it, also influenced. Computer, games because, those, multi-sided. Dice and. The way that those controlled, play were perfect, for the kinds of randomization, for, all, kinds, of imaginative, and, role-playing. And strategy. Games in online, and, on discs. 1975. One, of the most brilliant fad, toys ever, if you want to talk about making. A million off of something that's essentially. Worthless this. Is what, Gary Dahl did, with, the pet rock he, was a marketing, genius in taking, rocks and packaging. Them in what were essentially, miniature.

Pet Carriers, a million, were sold in the first year the tongue-in-cheek manual. That came with a pet rock gave you instructions for, how to housebreak it, you could set it on newspaper. And tell, it to stay pet, rocks were also wonderful, at learning how to play dead and the, manual, gave you the necessary steps to do it it was hilarious. 1976. The Bionic Woman and Cher why, am i showing two, dimensions. Of American, womanhood for. 1976. It's because there's such a great matchup the. Bionic Woman was, a TV spin-off, of the series the Six Million Dollar Man in which Jaime, Sommers, was essentially. A female superhero. And if you love the Bionic, Woman you, could get the action, figure essentially. Indistinguishable, from, a dog with beautiful, clothes and styler, bull hare he, was sort of an interesting midpoint. Between, Donna. Reed Housewives, of the 1950's. And someone, who was kick-ass. Like Linda Hamilton, and the Terminator, movies at that same time Sonny. And Cher were big in variety shows at that moment share, with her Bob Mackie gowns, was the essence, of elegance. They represent. Steps forward, in feminism. And, the Bionic Woman she, was the, heroine, of her own TV series. 1977. Star, Wars action figures the, toy that revolutionized. Not, only the toy industry but. The world of entertainment, Kenner. Took, a contract, to, make toys for a little, science fiction movie that no one thought was going to do any business, and, they. Were so, wrong, they were glad to be wrong but, they were in trouble because this, summer movie release that became the blockbuster to. Bust them off really, cried out for action, figures what. Was Kenner to do they. Did, the cleverest, marketing. Technique, of selling. Gift certificates. So, many kids that holiday, season, found rap gift certificates, for their Star Wars action figures because. Kenner couldn't, get the figures made fast, enough these little action, figures and all the collateral vehicles. And accessories. Proved, that movies. Could make more money by licensing. Their toy products, than they could actually selling tickets at the box office. 1978. Simon. Simon. Was a breakthrough idea, from Ralph Baer creator. Of the, video game concept, Ralph was out to create, a really. Simple, to learn toy he was constrained, by, what microchips. Were available on the market and he, was limited to cheap. Microchips, sort of the last previous, generation, that were affordable, for use and toys and all, I could handle were four different, notes Simon. Has set up intersection. Of tabletop gaming and electronic, play and it's, something that we're doing right up to the present. 1979. The Atari 2600. Wasn't. The first, home videogame, system, that, was the Magnavox Odyssey, it. May not have even been the best in lots of people's opinions but. It was the Atari 2600. That. Broke, through into, so. Many American's, homes and taught them that, playing games on your TV was, a thing, a thing that people hadn't, really considered useful, the. Atari 2600, had, a price point that, was, appealing, to people it, also was. The game system, that allowed them to play the games they'd become familiar, with at arcades, games, like, pac-man and, space invaders tired. Of spending all those quarters now, you could play it at home. 1980. Rubik's, cubes, fastest-selling, puzzle. Ever it. Was a, creation, of a hungarian architecture, and design professor, named Erno Rubik, he was trapped behind the, iron curtain in, Hungary. In a communist, environment, where he came up with this great idea but, he really, couldn't make money off of it wasn't until his idea, was, brought. To the west by ideal, toy company, to the US, rebranded. From being the magic, cube to rubik's cube and suddenly. Everybody. Had to have one, at one point three, of the top ten paperback, bestsellers. On the New York Times list were all about how to solve, the Rubik's Cube. Because, everyone, wanted to know the secret and. If you couldn't figure out the secret, people, sold, you sets of stickers you could paste over, those grand bold sides and make, it look like you had figured out your Rubik's Cube.

1981. He-man, and Masters, of the Universe. Mattel. Was looking for a way to duplicate, the success of Star. Wars action, figures with little, plastic characters. And. They essentially, took a concept, of their own the, Big Jim action, figure and bumped, him up and made, he-man, into, an absolutely, absurd. Physical. Shape and, they a come, t-man, and the rest of his Masters of the Universe with. An entire backstory, that they provided in comic, book form so, that you knew all the characters, you knew that he man and Skeletor, up, against each other in eternal, combat, he-man was by no means the first property. To make that sort of leap between different, forms of media those, kinds, of things have been going on since the 1890s, but. He was really one of the ones that crystallized. It for, our own era in the last 50 years 1982. Care, Bears and My Little, Pony, so what was so special about Care, Bears Care. Bears were, all about emotions. They were about kindness, they were about loving, characteristics. They, were cultivating. The best kinds, of behavior, and emotions, it was something that parents liked to, train. Their children in. And they made them appealing, and heartwarming, in a way that other toys weren't, I think, what makes Care Bear so appealing. Is their. Sweet, nature. YK. Man My, Little Pony was a transmedia. Sort, of property, that took. A series. Originally, of six pastel. Horse, figures, with their. Anthropomorphised. Faces. And their long silky, Mane's, and Tails and, turned, them into a, media juggernaut, with, TV, series, with, movies, with, ancillary. Products, and, really, produce. Expanding. An equine universe, with, horses that were sort of crossed with dolls the Barbie variations. That sell best are ones, that have the most hair, so, Rapunzel. Barbie is one of the best-selling ones, ever if you love horses, what, could be better than a horse that, has a styler, baleen and tail, that you can comb, wash, and have, fun with in that kind of stylist. Designer, way my, little pony has gone through numerous resurgence. 'as perhaps. Least, predictable. In 1982. Is that, there would be guys, known, as, bronies who, are fans, of My Little Pony in the present, that is something that no one could have ever foreseen. 1983. Cabbage, Patch Kids. In the late 1970s. Xavier, Roberts was, creating, art sculptures, essentially. Dolls that he called the little people and you. Didn't buy one, of his little people you adopted. One with a unique face a unique, name and it was a really appealing, concept. But, it was something that got, a groundswell, movement, behind it he couldn't keep up with the demand, so eventually he licensed, the concept, to a Coleco maker. Of electronic. Toys that, said, that they would be able to take his concept, use, their manufacturing.

Prowess, To create, really, customized, dolls so that they weren't all the same on the, Shelf different, hair color eye color skin tone, each, had its own name each, still had adoption. Papers, renamed. As the Cabbage Patch Kids. They were the sensation. Of 1983. Adopting. Was a different, concept for a doll it gave you a different, sort of investment, that, you weren't just paying, a price at the, checkout counter you, were getting an individual. Doll for, you, know nursery, for the Cabbage Patch Kids, all under lock and key of course the. Media loved, the idea of Cabbage. Patch Kids. And, even, more once, the craze took off and, parents. Were brawling in parking, lots to get the last examples. Of Cabbage Patch Kids, at the store that everyone. Wanted to have that story, and the more the story ran the more people wanted Cabbage Patch Kids, it was something, that really boosted. The sales of Cabbage, Patch Kids, to, the, stratosphere. 1984. Trivial, Pursuit. Board, games had been on a decline trend. Ever since the advent of television in the 1950s. But that all changed. With the 1981. Introduction. Of Trivial, Pursuit a, trivia, game that, captivated, grownups, in a way that games haven't, previously. It's here Big Bird it's. There it's. Everywhere, by. 1984. The year were recognizing. There were parties, everywhere, everyone. Wanted to play everyone. Wanted to win Trivial. Pursuit was. A, hit. 1985. Teddy, Ruxpin. He. Seems so incredibly, advanced. At the time by. Inserting, a cassette, in his back you, could make Teddy a character. Made children's. Stories. To your kids, it. Made him so engaging. It made him perfect night, time conclusion. To a child's, day even, though he cost a massive. $69.99. In, 1985. He, was the best-selling, toy, of the year Teddy combined, two things one, was. Technology. Of the time he seemed very up, to date for, his moment, but, he also helped, promote literacy, with, reading, something, that so many parents want to encourage in their kids. 1986. Laser, tag, it. Was such. A great competition. For. All the sorts of gunplay, that have occurred over the years this, finally, let you prove that you, had actually, hit your opponent, not, with a laser but, with infrared, beams so, that your, opponent knew. That they'd been hit and that, you had succeeded, now. Critics of the time felt that it was encouraging violence, and, gunplay but, other folks said this was just a ongoing way of competitive. Action, that, it was more tagged than, killing people it, generated, so, much success not only for the laser tag product, but by starting, laser tag, emporiums. And venues. Across the, nation that and, their successors, of paintball, and other, kinds of grown up and big kid play are, popular. Right down to today. 1987. Jenga. Classic. Tower top, wind game. Dexterity. To the empty that, anyone can play with enough, strategy. And, a steady enough hand to actually, maneuver the blocks out of the tower and set, them on top, English. Woman Leslie, Scott, had, played a block toppling, towering, game when, she was growing up in Africa when, she went home as a grown up to England she, took this concept with her it was a hit at parties it took us a while for, it to lift, off but, eventually, in, Canada, in the u.s. it became a massive hit and eventually, went back to Europe as the sensation. Now, Jenga, is all over the world in so many variations. 1988. The Nintendo, Entertainment System. 1983. Nintendo, introduced, a Famicom a system. That, was popular. Throughout Asia that, they rebranded as the Nintendo, Entertainment System, or, NES for, the North American market and, in 1988. It was the go-to system. For people in the US and Beyond because. It had the best games it had Donkey Kong Super, Mario Brothers, The Legend of Zelda it, became the standard of its time and for many years to come 1989. The, Nintendo, Gameboy all. The, power and excitement of Nintendo, right in the palm of your hand, if. You loved the NES, in 1988. Chances. Are that you wanted to take your gaming, portable. And Nintendo. Was out to do that with the Gameboy it was a way that you, could play your games anywhere, you wanted to go and rather, than having specialized. Games, that only allowed, you to play football or baseball the. Cartridges, for, the Gameboy, allowed, you to have, a multitude, of game what's needed a Game Boy it's, a personal game playing system with over 200, puzzle action and sports game to choose from it was simple, it was clear, it was efficiently, designed it, allowed to have head-to-head, competition. And, the, Game Boy became, the, standard gaming. In terms of mobile, play the, legacy of the Game Boy shows, up in all of our pockets, and purses today, as we, play games on our smartphones. Maybe, even play Tetris. 1990. Teenage. Mutant, Ninja Turtles in, the 1980s. Kevin, Eastman and Peter Laird work, out to create a satirical. Comic book that was making fun of, superheroes. So, they created a bunch of mutant, turtles, who, lived in sewers were named after Renaissance.

Artists. And thought, that their tongue-in-cheek, comic, book would be the end of it all what they couldn't realize, was. That it would go on to become its own media juggernaut. And lined of all, sorts of toys that, became, hit, with kids who loved the irreverent, humor who. Loved the pizza eating teenage. Characters. That, they could relate to in a way that Batman, Superman spider-man. Really. Didn't resonate. 1991. The Super, Soaker Lonnie, Johnson was, working for NASA trying. To develop a water-cooled, device, for, a spacecraft, and, he, developed, a technique. That, he, was pressurizing. Water and, sprayed, it all over his bathroom. Thought you know this is not gonna work for my project, but it would make a great plaything. A Super Soaker took, water play to a whole new dimension kids. And adults loved, it super. Soakers went from basic, versions, like the one I'm holding to. Once where the water capacity, was so big he wore it in a backpack. 1992. Super, NES the. Successor, to the Nintendo Entertainment, System. Brought. New capacity. To gaming, with, a 16-bit, system, that, allowed, more, opportunities. For higher. Grade graphics, faster. Play and one of the things that's different in video. Game systems, than some other playthings. That technology. Keeps advancing, prices. Keep coming down for, computer, chips allowing. Greater and greater capability. So if you're a fan of a particular, series, of games you, want to have the latest version, the slickest gameplay. And, that's what, systems. Like the Super NES allowed. You to do. 1993. Barney. Barney. Conveyed, so many positive, messages, on his PBS, series a purple, Tyrannosaurus. Rex was anything, but. The Jurassic, Park dinosaur. He was, unscary. Dinosaur. Who, represented. Really, kindly, qualities. He, was perfect, for toddlers, and early. Preschoolers. He may have driven, parents. Crazy, but he, was one that was a hit with the kids and Barney, became a cultural, icon in his, purple, dinosaur, nests and his friends, across, the PBS, time frame, 1994. Mighty Morphin Power Ranger. Another, transmedia. Property. That, became, a successful TV series which. Generated, successful, toys which. Generated. All kinds, of other licensed, products. Along the way the. Teen heroes, of Mighty Morphin Power Rangers, with. Their color coded, gear were ones that were, big hits with, American, kids and they, were so much the flavor of the month that they were the must-have, toy for, the holidays, in. 1994-1995. Beanie, babies. This, was, marketing. Par excellence. To turn soft toys full, of little, pellets, into a. Collectible. Juggernaut, that dominated. Gifts, stores everywhere, the beanie babies, were, predicated. On a perception, of scarcity. That, these were limited-edition toys with. Their, in-ear, tags, that. Made them extra. Appealing, allowed, people. To buy them as investments. They, thought and, to, create, praises, when they thought that their favorite characters, were about to be retired and, they better grab them now. 1996. Tickle, Me Elmo, I was, giving everybody that giggling it's Tickle Me Elmo. There. Had been soft electronic, toys, previously. But, Elmo, was really, more advanced. Than someone like Teddy Ruxpin, his, simulation. Of laughing. And, uncontrollable. Joy, from being tickled, was, tremendously. Appealing. And when he was demonstrated. On TV. Shows like the Rosie O'Donnell show he. Helped, create a, marketing. Craze, and, parents. Everywhere, competed. To get their Tickle Me Elmo. He was the must-have, toy of the holidays, for, 1996. And he, has persisted. As the most identifiable, character. From Sesame, Street right. Down to the present the, legacy of Tickle, Me Elmo, is that, more and more we, expect. Even, soft, cuddly toys, to, come with electronic. Component, or online linkage. That, means that it's not just a physical thing it's, something that has greater, capacity. For play. And, simulation. Than ever before. 1997. Tamagotchi. If. You weren't quite ready to keep a cat or dog or. Even, a hamster. Tamagotchi virtual. Pet might, be just the solution, for you you could have a keychain size. Tech, to, look after to, care for and to identify, with, it was a digital, virtual pet, something, miniaturized in, a way that, hadn't been seen or popularized, before, if, you didn't do it right. Skull. Icon showed, up at the bottom of your screen that you were doing it wrong and you, could perhaps, pull, the fat out of the fire and make sure that your Tamagotchi didn't. Expire, but, it was a lesson both, in marketing. Digital play, and, it was a lesson in pet care giving that loads, of people found, popular. For years, to come. 1998. Furby. Tiger. Electronics, set out to create a media craze for, their interactive, talking. Jabbering. Cat Furby, and they. Did a brilliant job of it from its introduction, on The Today Show more than six, weeks before they were ever available in stores, the media picked up on this, interactive. Learning, capable. Toy in, fact it was such a phenomenon, for its learning capacity.

That, The National Security Administration in. Washington banned. Furbies from his offices, lest, they pick up on state, spy, secrets, and share, them with nefarious. Forces. 1999. Pokemon. Car. If. You love the video games your shirt loves the trading card game that it's spun, off that, let you collect, your Pokemon compete. With your friends in the three-dimensional. World pokemon, cards were so successful, that they, generated, tournaments, where people, could watch competitions. And compete, themselves. It is an entire industry and an entertainment, force, in its own right mm. The razor scooter, scooters. Have been around certainly, since the early part of the, 20th, century, but, the razor scooter, was slicker looking, it was more compact, was, foldable. So you could carry it with you when you didn't want to ride the razor scooter, allowed, with, its smooth, rolling composite. Wheels for, you to have a great, ride and, it became one, of them must have toys, of the holidays, the, razor scooter, proves that even in an era, of digital play, there's, still a great amount of Appeal for speeding, along in the real world on a wheeled vehicle. 2001. Bratz. Dolls. Barbie. Had dominated the fashion doll segments, for decades, before, the advent of, brats, who offered an entirely, new, look they, had big, heads twig-like. Limbs, oversized. Kind, of anime, eyes and. What, also made them different was, they were really, multi-ethnic. With names skin. Tones hair, colors that, represented. More of the American population than, ever before, they, had an appeal to a tween market who considered, Barbies for, babies, and they. Really, took fashion, doll sense to a different. Level and really. Gave Barbie a run for her money people have said the, Bratz are representative. Of the. Sluta, fication of American, dolls I'm, a little, more generous, on Bratz, I think, they really hope give, options for. Doll play. 2002. They. We, blades are essentially, a rebrand, of an earlier, toy, from, ideal, battling, tops that. Had been a success, in the, 60s. Or 70s. They. Promoted, all kinds of tournament, play they were supported, by an animated, cartoon series that. Allowed, you to see. What was even, more possible, it's sort of cool to think that something, that's been around for, centuries if, not thousands, of years tops that, are a persistent, plaything, can, be updated, and, made, appealing, to a contemporary audience, and people who want to play in a digital age. 2003. Robosapien. If. Furby, is a little too benign for, you and you, don't want a story from Teddy Ruxpin, why, not this massive. Robotic, plaything, that, was, a big, hit of the year he, had learning, capacity. He, could dance he could fight he, was something, that, really made you feel up-to-date by having this super-sized. And super capacity, robotic. Toy, 2004. Puppy, surprise. When. You get one of these you aren't, buying a puppy you're buying a mother dog who, comes with unborn, puppies inside, and. A Velcro, slit, across, her belly that, allows you to reveal, the surprise, number, of puppies creepy, or not I'll let you be the judge. 2005. Webcams. Like, Cabbage Patch Kids, webkinz, inspired. You to not just get, a pet but to adopt it and webkinz, came, with internet, connectivity, this, is part of a whole vanguard, of playthings. That weren't just a three-dimensional, toy but, they had an online, component, and a unique code that, let you go on there and play with your friends interact.

With Environments. Add to your virtual pet, as well, as your physical one, going, up against, different ecosystems. Like Club Penguin, also, of the time webkinz. Were one of the most successful and, they were a huge deal for kids everywhere, in 2005. 2006. The, Nintendo, leads Nintendo's. Fifth generation. Of consoles, came, with what was called the Wii mote that was. Gyroscopically. Controlled, handheld, controller, that, let you use it as you, would a baseball, bat or a tennis racket, or as your bowling ball that you were sending down the lane it, was so intuitive, especially. For adults who. Might not be familiar with other more complex, controllers. It, made a huge inroad, into the. Senior citizen, market, as well, as the kid-friendly. Market. And it really changed, how people reacted, to games that they could do it in a very natural way rather. Than just pressing, buttons. 2007. IPod Touch, this. Apple, device, wasn't, just a music, player it, was a platform for gaming, as well with its touch screen. It allowed, really, intuitive, play, it let parents have confidence, that they didn't have to buy a smartphone, for, their kids to play games or listen to music and. It was the, latest, iteration and. A successor, to something. Like the Game Boy and with. The kinds of capacity. For touchscreen, control. That we assume, is everywhere, today, 2008. The littlest petshop, people, have always loved, miniatures. And tiny things, whether that's dollhouse. Furniture, or. Charms, on a bracelet, and little playthings, have that special, appeal, the littlest petshop with, its huge. Cast of toy, pets was an immediate sensation it, was built on a 1990s. Toy with a similar concept and. It has proven, to be a successful, franchise with. Great, capacity for, collectability. And also, for playsets, like, this immense, one. 2009. Zhu Zhu Pets meet mr. squiggles, your, electronic. Toy hamster. One, of the downfalls of hamsters, and gerbils is, that they tend to be nocturnal, animals, so, they're asleep when kids are awake and vice versa Zhu, Zhu Pets have none of that problem, they also don't, need to be cleaned up after, and their, electronic. Capabilities. From, they're cuddling, version, two they're exploring, version, they've, got those two modes allowed. Them to be a hit of 2009. With, all kinds of accessories, so. That you could have your entire crew of animatronic. Hamsters, rolling. Around in balls and exploring, their habit rails, 2010. Monster. High dolls, inspired. By the success of the Twilight, series of books and films Mattel, introduced, a whole sequence. Of, high school students, who were monsters, I'm, holding Frankie, Stein and there. Were multitudes. Of other of, her friends, and dates out, there in the series they are definitely, the unbar, be from Mattel, with, their goth look, they, were ostensibly. To, prove that, everyone. Needed to fit in and people, could be varied. Looks, and feels, although. Critics, pointed, out that they were still stick thin and wearing. Short skirts and lots of eyeliner, a little, bit like they're competing Bratz. 2011. Skylanders. One. Of the most successful, iterations. Of the category, known as toys to life where, three-dimensional. Playthings, interact. Online via. A portal, that, sends, them into an online world. Skylanders. Generated. Lots of different, stories and characters, and, it. Was really, proof. That people wanted to play with three dimensions, and online. Multiplayer, games. 2012. The, Nintendo, Wii U building. On the success of the Wii the Wii U had, much, more advanced. Graphics, capacity. And, it, also had, a new touch, screen controller. That, allowed, you to play, games in multiple, dimensions, and to see them on that, screen, as well it was, a carry on advance, from, the Wii and one, that was a success, in its own right and took, things into, greater, processing, speed, and speed.

Of Gameplay. 2013. Techno, the robotic, puppy, if, you want more capacity than a Furby, techno. Allows, you to have a dog that can, sing and dance can. Sleep, can do tricks he also makes rude noises whether, you like him to or not and he. Is just, the latest in a series of advanced. Robotic. Playthings. 2014. Rainbow. Blue. After. Techno, the robotic, puppy it's good to know that there's, still an appeal to crafting, playthings. And jewelry, for your friends, using, something as analog, as a loom that weaves rubber bands together, and rather, than being a corporate product, the rainbow loom was, a creation, of an individual, entrepreneur and. Toy inventor, and Detroit, who initially made these in his home he, washed the rubber bands in his bathtub with, an oar to get the dust off of them and what, he really tapped into was. The lure of social. Play of creating. Gifts for your friends and family for, turning something three-dimensional. Into something with added, value that. Kind of art kit that kind of crashed project. Had an, enormous amount of Appeal stores. Couldn't, keep rainbow, looms on the shelf they sold so rapidly, and it won four different category the toy of the Year awards. 2015. The bb-8, robotic. Toy the. Breakout, droid in that year Star Wars movie, the force awakens, was, undoubtedly. Bb-8. The adorable. Snowman. Shaped, droid, and everybody. Wanted, one for, home this version, for spiro was. Amazingly. Advanced. Used, gyroscopic. Controls to. Move bb-8. Around your home through various tricks the best part of bb-8, is he looks so, much like the. One in the movies, he's, not just like action. Figure of r2d2. He, looks and functions the, way the droid in the movies does it was, what everybody wanted. And it was a perfect match for the, continuing. Demand of Star. Wars fans, even, 40, years after the initial movie, that they still can't get enough Star, Wars and, especially, the robotic, characters. 2016. Hatcher, moles the. Start, of what, is now called the blind box kind, of toy where you don't know what you're getting inside Hatcher, moles were, so, alluring, because, you bought an egg you didn't know what stuffed, toy was living, inside of that we had to warm them up with your hands, so that they would hatch and peck, their way out it, was a thrill, of unboxing. As umpteen, videos, have shown on YouTube ever since, and, Hatcher moles was, the must-have, holiday, toy of, 2016. And continues. In different iterations to. Show that surprises. And eggs are, so, alluring, to kids and grownups everywhere. 2017. Lol, surprise. Carrying. On from the success, of the hatch moles lol. Surprise, took that same concept not, knowing, what was inside, the package, and turned, it into its, own separate, product, this one is lol, surprise, under wraps they're, kind of like mummies, and you don't know what's gonna be lurking, inside of, this they, have a reasonable, price point so that they're, smaller, than, camels and you could get lots of them in your quest to get all the surprises that are out there, 2018. Fingerlings. Fingerlings. Cling to your fingers, that's where they get their name and they're the perfect culmination. Of all, the trends, that we've been seeing through, so many of these toys, connectability.

Learning. Capacity. Microchips. That enable them to have so many tricks as well as still having, a 3-dimensional, item that you can cuddle and care for fingerlings. Really, in some ways are no surprise, they're really, a way, of pulling so many threads, that we've been seeing develop, across the history of toys and really. Represent, the way the miniature, technology. And our expectations. Of digital, reality come, together in, a three-dimensional, plaything, that, sets the stage for what's, going to come next, we don't yet know what's, going to be the hot toy for 2019. But based on what we've been seeing you can be pretty confident, that it's gonna have some cuteness factor it, may have some prized qualities. Interactivity. And online, connect ability all, mashed together in. A way that is, compelling, for kids and grown-ups today, that's. Every, top toy from the last 50, years I hope you learned something along the way and, I can't wait to see what the next 50 years hold.

2019-12-06 17:40

Show Video


fidget spinner?

Well, when you're buying a pet rock, at least you know what you get, unlike Hatchimals and LOL lootboxes.

He makes this very entertaining to watch.

What a big nerd

Wow this guy is really knowledgeable and his passion keeps us wanting to hear more

This was nice

The He-Man action figures were created in 1981 but only released in 1982. That's a bit funny for me, though. I thought they had been inspired by the movie Conan the Barbarian, which came out in 1982. 34:38 - What? Noo! The Wii U was a huge flop!

Fantastic video, but the Wii U shouldn’t be there, specially considering that the DS wasn’t mentioned.

four nintendos and none playstations...

I really expected to see Transformers and Yu-Gi-Oh cards!

Tekno Dogs? 2013?

I almost forgot about tamagotchis

This guy gives me the creep.

Hm no Pocket Polly or Mighty Max? Guess it had less ongoing relevance but was huge for its time.

Baby Yoda will be the successor of the Furby.

this guys needs to be protected at all costs but i'm surprised fidget spinners weren't on here!

when my parents asked me which power ranger toys i wanted for my birthday i said i only wanted the zords. it was at that moment my parents knew i would become a gundam otaku

This should have been broken down into 5 year videos or decade videos

Great! More stuff like this, less "Hey im a popular person reading off my wikipedia page" stuff plz

Actually heman was first thought of as a conan the barbarian figure but they had issues with the source matterial and decided to make their own line instead of conan

Top toy of 2019/2020 BABY YODA TOYS

Awe heck yeah D&D is awesome

Netflix "The Toys That Made Us" features some of the more popular toys mentioned here.....

5 nintendos but not even a single playstation. Good video, anyway.

This guy is for sure a pedophile right?

2019 or 2020 is gonna be Baby Yoda!

14:15 THAT'S EINSTEIN without his hair.

What a lovely video. Thank you. Always enjoy the content you guys post on Wired.

SNOOPY ASTRONAUNT bring that back

Everybody was high in 1975....

Honorable mentions: Connect Four, Monopoly, Transformers, G.I. Joe, Aerobi, Play Station, XBox

I'm very disappointed the 95' Toy Story Woody and Buzz Lightyear action figures weren't included on the list.

Wii U: Most Popular Toy of 2012 Most Popular Toy of 2013: Not Xbox One or PlayStation 4, a robot dog I have never even heard. I was 10.

I was 31 in 2013. I knew all but maybe 1 or 2 until about 2004. Then I only knew about half. That robot dog was one I'd never heard of.

and the baby alive?? i had like three oml

Razor: small and compact, if you're not careful, you'll lose your heels

2013 Tekno.... Wait.... No! It was a thing since the year 2000! oô I had one!!

Imagine being this dude's kid

This dude is brilliant. Felt really unscripted. Great video

Lol... Someone's a bit fond of Ninty.

22:42 lol chubby pink ranger.

Is it just me or is this guy the real-life version of Mr. Incredible's boss

wtf i had tekno the robotic dog in 2001 .. not 2013

Who needs stickers to pretend you solved your rubix cube when you can just take it apart and put it back together again?

Who remembers Lego Hero Factory

Charming man wonderful explanations

Techno the robotic puppy was way before 2013, i remember that dog being super popular in the very early 2000s. I remember McDonalds even running a toy line based on it.

That's the one. It was insanely popular in it's day.

You're not thinking about the Aibo, are you?

I guess it’s not time to d-d-dddddduel... :(

I like this man, I want to give him a hug.

Was I the only one that immediately started to doubt everything this man had said when he started talking about the WII U?

I started questioning this video when he was holding a Power Rangers In Space figure talking about Mighty Morphin.

What would you have put?

Am I the only one who noticed that this guys' hands are SHAKING? could be simple tremors or maybe Parkinson's?


Or GI Joe??

Hi everyone I also have a YouTube channel, do check it out https://youtu.be/j4t-M5Irst0

if y'all want more stuff like this, I suggest a Netflix show called: toys that made us. It's a wonderful show that explains how some toys are made, and why the toy looks like what it is now. ♥ definitely recommend it!

No one: 1975: pet rock

Not partnering with dataisbeautiful on this was a huge miss

I recommend the Netflix show The Toys That Made Us to anyone who ejoyed this video!

This dude probably lives in his mom's basement.

Oh.. the old times

This dude shakin like a salt shaker

"I'm a middle aged man And I live with my dad"

Good for you, John, to be so close to your dad!

Look ma! A virgin!

Watched this because Monster High was on the thumbnail. I miss the line and it's pretty much dead-dead now. Got killed by woke outrage culture.

No Tamiya 4wd? Thats my childhood

the Wii U? 2012 must have been a bad year for toys

Masters of the Universe debuted in 1982, not 1981. It also didn't become hugely successful until the cartoon began airing in 1983.

This video was SO good, I had so much fun. Thanks Wired and Mr. Bensch!

Build a time machine, go back and stock up on all these toys, become richest person in the world!!

I’m going to create a cute miniature doll with extremely long hair that has a digital component. I’m going to be rich.

Bro chill your shaking too much for holding a toy This was a joke dont take it seriously

Mr. Bensch, thank you for sharing your knowledge and enthusiasm for toys. If what you have is Parkinson’s, please read about the results for treatment with Lion’s Mane. I’ve read some amazing stuff about cognitive regeneration using this mushroom. Best regards.

Oh. Now I understand why My Little Pony Life was made. Interesting.

seems as time went on, they were aimed for younger and younger audiences.

Chris here totally looks like he loves every single day of his job and I love people as passionate as him.

Why is he so shaky

No way hatchimals were the first blind box I remember those LEGO mystery figures earlier.

Wouldn't those coin machines be the first surprise blind toys?

How is the ps2 not included? It’s the best selling game console of all time.

You guys selling that Dranzer V2?

Man i really miss em beys

2009 2010 bakugan

No pogs?!?

Went through the 90s and forgot Turboman! The most wanted holiday toy!

That 69 is there for a reason

guy: 1969 me: oh isn’t that the Wendy’s kids meal toys (Wendy’s was founded in 1969)

That Tekno Dog came out in 2000 not 2013!!?

Anyone else just get absolutely clueless as to what most of the toys were after like 2013

Where is the fidget spinner ????????

I loved Simon. It was my favorite rainy day game.

Yeah this dude doesn't have underage children chained up in his basement.

okay boomer

Anyone else get a bit triggered when they showed the 3 shots of dice in a row with the d20s showing two nat 1's and a nat 2?

Wow, nice video Wired! Thanks for doing this entire piece which must not have been easy to edit... Few things that caught my eye though, little bit of disagreement with Chris all in good fun because he's awesome in knowing about all these toys and presenting them in good format for us. The iPod, as I can remember, wasn't seen as much of a toy.... music player is it's hall of fame feature. Perhaps I'm wrong, but I really don't remember it selling well as a platform to play games. I'm impressed they even included playing games on ads though, did not remember that. The Wii U was kind of a massive failure... xD Weird to see it classified as a popular toy. It was so much a failure that Nintendo ended up rushing the next console and prematurely killing the console. Trust me, I know this, because I had one. In fact, I still do. All in all, a great list.. lots of memories there. o/

Most popular toy of 2012: *The Wii-U* **Press X to Doubt.**

He said in the beginning "Not just popular, but influential ont he later ages" (or something like that). It spawned the Nintendo Switch, and you could say it spawned the idea of people using a screen to participate in games played on the big screen, with smaller screens in their hands... If you know about Kahoot or Jackbox TV ;)

I think I'm in love with Chris...

I was born in 1971 but unfortunately, I've never had any of these toys. It sucks growing up poor.

Who else still plays Wii

whats the ipod game at 31:55 - 31:56 ?

Transformers Should've been on here

the poor man shakes a lot

Me: ooh toys Me: *sees that the video is 40 minutes long* Me: oh I’ll watch it anyway lol

hmmmmmmm why the wii u here, it cost nintendo billions, it was only successful for a very short time period. was there really nothing else in 2012 to fight it?

What a great video, and great narration! Very interesting to see what toys make a comeback.

2019... baby yoda... nowhere to be found!

i dont understand how anything but fidget spinners could be the toy for 2017

The first skateboard I ever had was/is the one he's holding at 4:04. Nash sidewalk surfer goofy foot. My Gparents used it to move pianos.

That's a fantastic video! I'm a bit surprised not to see PS2 on the list, but maybe it's not considered a toy by these standards (with its games like God of War etc.), unlike Nintendo stuff which is mostly geared towards kids.

This video made me worry about the host's uncontrollable shaking hands. You ok bruv?

This was a great video. Mr Bensch is an amazing narrator!

34:13 man I loved those I have every one of the characters even to this day

Hmm I would've thought fidget spinners would have been included.

I love the wii u but it was a huge flop I'm really surprised it was on this list. But still the whole thing was really interesting

Loves this!

where is yoyo

Yugioh was bigger than beyblade

Lol I didn't think "slutification" was a word I'd hear said by this nice toy man.

If you found this interesting, I highly highly recommend checking out the Strong Museum of Play if you can make it to Rochester, NY. Truly one of the greatest experiences!

Baby yoda

My man shaking for 40 minutes straight

I'm calling bs on the Wii U. Not especially innovative, or popular.

Neo pets

I'm not an expert but there are several of these that are VERY wrong. Did you guys not fact check these before making the video?

Is it just me or did toys get kinda wack after 2000

Mr. Bensch is in toy haven and I would love to be there for sure.

We all not gonna notice the game at @25:34 ?

Finally, some good monster high representation.

I stopped watching after the power rangers... You can't show me the first series and the wrong toy, and then expect me to be cool with this.

Do you have parkinsons?

Why having him hold all these things. He’s shaking.

i am stunned the wii u made the list

2012 must've been a downer for toys, holy heck

Bratz dolls are more proof society actually did collapse on y2k.

You didn’t mention Pogs... I remember them being just as big as the others on this list.

WTF nothing about Transformers or G.I. Joe in the mid 80's

i was expecting a fidget spinner somewhere in here

1969 Astronaut Snoopy 1970 Nerf ball 1971 Weebles 1972 Uno 1973 Skateboard 1974 D&D 1975 Pet rock 1976 Bionic Woman & Cher Dolls 1977 Star Wars action figures 1978 Simon 1979 Atari 1980 Rubik’s cube 1981 He-Man 1982 Care Bears & My Little Pony 1983 Cabbage Patch Kids 1984 Trivial Pursuit 1985 Teddy Ruxpin 1986 Lazer Tag 1987 Jenga 1988 NES 1989 Game Boy 1990 Teenage Mutant Ninja Turtles 1991 Super Soaker 1992 Super NES 1993 Barney 1994 Power Rangers 1995 Beanie Babies 1996 Tickle Me Elmo 1997 Tamagotchi 1998 Furby 1999 Pokémon Cards 2000 Razor Scooter 2001 Bratz Dolls 2002 Bey Blades 2003 Robosapien 2004 Puppy surprise 2005 Webkinz 2006 Nintendo Wii 2007 iPod Touch 2008 Littlest Pet Shop 2009 Zhuzhu pets 2010 Monster High Dolls 2011 Skylanders 2012 Nintendo Wii U 2013 Tekno 2014 Rainbow Loom 2015 BB-8 2016 Hatchimals 2017 L.O.L. Surprise 2018 Fingerlings

2019: Unreleased Baby Yoda plushie

I loved this video. So surprised that many of these are still around popular today

THIS is the content I subscribe for

Why his hands are so shacky

Is it just me that's noticing that he's shaking

Did not expect the Wii U to show up. Must have been a slow year

What's funny is that even though i was born in 1992 i have had almost all of these toys. Not all but most.

Interesting, but, way too talky...

now i feel very old...

Baby yoda would have been the must have toy for 2019 if Disney could have pulled their heads out their asses.

Wonder how many people tried to think of their own version of the pet rock ever since then.

Robo Sapien? wasn't Sony's Aibo the far bigger sensation?

Where’s the Nintendo 64? That was huge.

let's go tamiya, crush gear, PlayStation

Wtf? The Wii-U was not a success

He schools smoke weed for his hands :0 Little tip

i highly doubt the wii u was a success... it was the biggest failure ever by sales records

2019: Baby Yoda

ipod touch? no lego? thw wii u secces? bb8? WTF

So pokemon was bigger then Yu gi oh ? No Yoyo craze ? No Fingerpinners ? No Freaking LEGO ?

Anyone remember Cube World? With the little stickmen and you could attach the cubes to other cubes and they’d interact

Webkinz and littlest pet shops are my favourite toys! I also really liked tamagotchi (I still have mine) and ZhuZhu pets!!!!

21:59 is that Anthony Michael Hall as a kid on Barney?

1982: "Carebears were all about emotions, kindness and love. It was something parents liked to train their children in." 2010: "Nobody could have predicted that guys know as bronies would be into My Little Pony." Mmmmmhhhhhh, truly unpredictable

Matthew de Paula LEGO, Barbie, Hello Kitty

He looks a bit like a skinny Kevin Conroy. Doesnt Sound like him though...

Awesome video! You should do a similar one but with the most popular video games each year, that would be cool.

The pokemon cards he is holding aren't real cards that were made by wizards of the coast back in the day. BTW why do so many people say poky or pokie rather than pokey or pokemon. Many adults got it wrong then and now.

Oh hey Rochester!

I'm starting to think Nintendo paid to be in this as many times as they were and to keep their competitors out

Seeing that the Wii U, a console that was consider d a failure, could make the list gives me hope for being successful in the future

He looks like Kevin Conroy

No beanie babies?

So... the Wii U was on this list, but none of the playstation consoles... hmmm sponsored video?

The Wii U is on this list but not the Nintendo DS or 3DS? That’s just weird as the Wii U was a flop.

They're gonna talk about the wii u but not the playstation 2???

What no pogs??

So are we just not going to talk about the unbelievably creepy Mickey Mouse standing over his right shoulder the entire time?

Okay, tekno the robotic dog had been around waaay before 2013. I had one in the late 90s/early 2000s. I even had a robotic parrot. There's no way that toy was new and hot stuff 15 years later. Weird.

So glad good ol skylanders made the list

Wii u

1:18 wow the nerf ball even vibrates!

he's shackingly excited by his toys

14:25 "Kids these days only wanting to be on their phones and waiting in lines to get them first." People have always been this way, but the objects change.

Do u guys have other videos on this dude?

As cool as the Wii U is, it really shouldn't be on this list. It sold so poorly it almost closed nintendo's hardware side of things and forced them to release the switch after the wii u was only out for a few years.

Thank you for this interesting video

first time i've heard someone describe the wii u as a "success"

That's the wrong power ranger for 1994.

All right... The Nes, SNES, Gameboy, and Wii made the list. This must be sponsored by Nintendo.

and Wii U!?

I had more than a few of these growing up. I’m kinda surprised that the Jurassic Park action figures didn’t make the list. Dino damage anyone?

That's a LOT of hand shaking... Parkinson or another neurodegenerative disease?

About US not the world

you have the same voice as Malcolm Gladwell

#BratzGang. Like if you’re part of it. The only girls with a passion for fashion. ❤️

I officially became an old man in 2002 (Age 22), apparently. I've never heard of the toy, and most after that were unknown.

And lego destroyed them all

i wouldn't call the wii u a Top toy wheres the playstation 2

Id love to know how many of these are now owned by Hasbro

the one thing he got wrong is 2014.... FRozen yallll!!!!!!

1984 Wasn't Transformers :(

What about toys like skateboards(the one with the handle too) and rollerblades etc? trolls or pogs? Yoyos, RCs, quads etc.. there are heaps. But you can tell this guy loves Nintendo since he included every Nintendo console, lol. NEs, SMEs, game boy, wii, wi u.... and Atari 2600. Lol 2019 is basically over already, how can we not know what the top toy for 2019 is? Unless some toy gets released on Christmas Day and then sells more in 1 week than others did for the whole year..?

The Wii sucked....

That's a fantastic video! I'm a bit surprised not to see PS2 on the list, but maybe it's not considered a toy by these standards (with its games like God of War etc.), unlike Nintendo stuff which is mostly geared towards kids.

So basically Nintendo consoles are toys for kids... OK

Mighty Morphin Power rangers, shows In Space Pink Ranger

When it comes to Star Wars toys, you can't just have one storm trooper, you gotta buy a few.

*Littlest Pet Shop shows up* *NOSTALGIA INTENSIFIES*

Relax, bro. Shaking like the Waco Kid ova hea

I had furby and so did my dad. Mine was called moonshine.

Old guy Narrating video: "I can't wait to see what the next 50 years hold" Me : "scratches back of the head"

i thought it would be interesting to note everything i've owned as someone born in 2000, this is that list weebles uno skateboard rubix cube care bears my little pony cabbage patch kids trivial pursuit lazer tag jenga game boy super soaker barney beanie babies i had off-brand tamagotchis lol pokemon cards razor scooter!! (i had a neighborhood gang and we all zipped around on these fuckers, some kids had more than one so no one was ever without) bratz WEBKINZ (the frog that was shown was my first one!!!) wii ipod touch littlest petshop also my friend's little brother was obsessed with the rainbow loom

Wii U was a success? Have I jumped timelines again? Is Jeb Bush still President?


I love the strong museum! I went a few years ago when they were celebrating the Rubik's cube and amazed everyone by doing them

Yugioh cards definitely should have been on this list.

that was 40 minutes that flew by. this guy is a delight!

And till this day friendships end because of differing uno rules

It was fun seeing some of the toys I had when I was little all the way up through some of the toys my daughter had/has. I just brought a bag a Zhou Zhou pets to the thrift store last week.

Okay no Rapunzel Barbie was not the best selling Barbie that was Totally Hair Barbie. As a chief curator if a Toy museum one should know this.

That wasnt a Mighty Morphin Power Ranger, and those were definitely not the right type of Pokemon cards.

What about Polly Pocket?! She was pretty popular in the early 90’s...

Iteresting to see that Nintendo Switch didn't make on list.

What about the transformers toys since they were a money making monster with the toys and shows/movies?

Strange man plays with toys for forty minutes

Bro them razor scooters been chopping ankles since they were created

I was expecting transformers for either 1984 or 2007

Did this guy say he can't wait to see what the next 50 years hold? Ermm... If you say so mate. Glass half full and all.

I... there’s no way the Wii U was the most popular toy of any year. Don’t get me wrong, I love the Wii U and it’s games, but like How

How tf does LEGO, like the best selling toy of all time not make the list?

Great video guys!

Pokemon Cards weren't on this?

I'm surprised Bakugan wasn't mentioned. It was a fad, but it was a HUGE fad that persisted in 2008 to around 2011.

Your lack of Lego disturbs me.

My mom colected Beanie Babies back in the day...and that was during the specter bubble and the prices were crazy..

Beyblades may have been inspired by an earlier toy, but the whole concept is based on a game thats hundreds of years old called beigoma

I was born the year the GAMEBOY came out... Go 1989

Army men and lincon logs didint make it on?

Fun fact: Xavier Roberts did not come up with the idea of cabbage patch kids, google it. It’s awful and very interesting


What The Wii u but no switch

I always thought the wii u flopped, what the heck

Bro where's Turbo Man!??

I fell for both the Tamadachi and the Furby crazes. The NOSTALGIA FEELS...

Where is Squakers MCcaw?!?!?

Yay Beyblade!

Damm i feel old, and im 21.

Ah! Surprise Jeremy Corbyn!

I'm a 90s child, but I was raised on Teddy Ruxpin! Such a unique, fun, and often hilarious universe! Sweet memories... and treasures!

Interesting video, but RIP my recommended section

Wii u are you serious nes did better than that

so the year I was born ninja turtles was the popular toy. COOL!!

No switch? If Wii-U made the cut, odd that switch didnt for it's years. Wheres spinners, do they not count or does it need to be singular product/company, as the spinners where being made by anyone and everyone for a quick buck

How are you gonna leave out the DS for the Wii U? What impact did the Wii U have?? I'm not even angry just confused.


Had so much fun with Robo Sapiens but that thing ate batteries like candy. Sadly no maracas in the list.

dude you're shaking

Uno. A Hispanic classic

I just wanted to hear someone talk about Ninja Turtles again

this video was definitely sponsored by fingerlings

Gonna tell my kids this was The Toys that made us on Netflix

His hand shakes most of the time

scumbag director makes him hold the toy and cuts to commercials

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