Course Income Secrets - #302 How to use LinkedIn to grow your business?
Hey my friend! Jean-Serge Gagnon here! So, we're gonna talk about LinkedIn how do you use LinkedIn to grow your business to generate income to to to grow your connections to grow your online business or offline business or even just for jobs me I'm a development a devops I'm a development operator well devops is a is a discipline in the programming community if you will I'm a programmer with a speciality and I I work on the contract and other other than that I do the online stuff right the course income secrets so we're going to talk about how I'm using LinkedIn to get each of my contracts I get until um until I don't need them anymore but until then I still need I use LinkedIn a lot for that I'm going to show you how I do that how you can do that for jobs for contracts for things like that but also for your network marketing business for your affiliate marketing business for your online business for course selling all that stuff I'll show you how to use LinkedIn to get that kind of growth in your business but first this so the real question is this what are the strategies techniques and tools that you need to learn to generate residual income from the e-learning boom that's happening right now my name is jean serge gango and welcome to course income secrets so no matter what kind of business you have uh social media is great to grow your business right LinkedIn is really more specific to business growth instead of social interaction and and in you know like you'd see on Facebook for example or tic tac or or even Twitter I guess Twitter is a little bit more business oriented as well but still it's a lot less specific to business like LinkedIn is so we're going to show you how you can use LinkedIn and what are the why it's well you probably don't need I don't need to tell you why it's different you already know but this is let's just share the screen here and let's get to it by the way before I go on if you're listening to the audio you might want to go check out the video at cis cis302.jsgagnon.com to go check out the video and the blog post where I'm going to get into more details with this or you're going to be able to see things more than the audio right all right so on LinkedIn as you can see LinkedIn is a feed right if you go on LinkedIn you're going to see a feed of things that you know it's just it's just post just like you would see on Facebook or anything like that right but that's not really why you use LinkedIn although it's important to post regularly on there as well because you're going to get seen people are going to notice you the platform is going to share you to other people's but lots of people don't go on LinkedIn to look at the feed they go on Facebook to look on the feed right they'll go on Instagram they go on on on well maybe even TikTok right but the thing is that you can actually you the so the secret the first thing you want to do is you know what let's talk about the things that you need to do before we even get to what I want to talk about the first thing you got to do is you got to set up your profile the right way you got to have a profile that that people can see who what you're about what you've done why they should connect with you why because if if you do try to connect with people or contact them or things like that they need to be able to see that you're a real person you're not fake that you you have a background that they might be interested in or maybe interest that they might be interested in so to that and if you go to click e-course and you go to courses um then you're gonna see there's a LinkedIn um LinkedIn LinkedIn cannot connection secrets but we'll talk about that in a second the LinkedIn profile where is it where is it where is it LinkedIn profile secrets so LinkedIn profile secrets right here if you go to that that's a free course you can get it's it's really just a basic the things you got to do to set up your profile you know like things like um how to show um sorry creating a LinkedIn account how to create the account obviously you probably don't need that but the basics of your profile becoming a lion and then and so it talks about those very basic things that you need to do and also gets you I guess introduced to me and how I teach and that kind of stuff but and the platform but all you got to do is here is you go to this link let's open that up in the incognito so you can kind of see what it looks like if I go to there you'll see that it's just a where's that's not right it says there you go like this so you see that it's basically uh you just say login to ad right here but you can also watch the for the introduction to see what it's about but you just log in to ad or you can register if you if you don't already have an account you just change on register instead right here and then you just enter either an email address or you continue with Facebook to register account then you'll be able to watch all the all the different lessons in this course so that's that's the first part right the first thing you got to do is set up oh sorry I just got to fix the screen I thought it was already done right there okay so the first part is setting up your profile you got to have your profile the right way if I go look at my profile you're going to see it's filled in you know I've got an about section I've got well this doesn't show to anybody else but I've got my experience here I've got my work experience I've got my business experience my online my education my skills and endorsement I've got recommendations interest you know all that is all there so that people that want to connect they they see that I'm you know I've took the time to make sure my profile is right so that's the first thing you want to do you want to make sure your profile is set up right then the next thing you got to do and that's not going to happen in the day you can set up your profile right away but then the next thing you're going to do is you're going to grow your network because one of the things with LinkedIn is if I do a search for say devops in my case my my business right you'll see that there's a ton of stuff if I just go on people right you'll see there's all these second connections second second second second say I didn't I did by the way I didn't connect with devops that's why there's a lot of second connections here but the thing is that if I just click on first it shows me who I'm connected with that are devops that are in my first level connection right I don't have that many well it's still 526 I guess there's quite a bit but that's only because I've got lots of connections if I go here and I say third or more then that'll show me people that I'm not connected to I can connect with them but I can't send them a message right if I go to syed this syed over here right oh he's a second second doesn't that's not what I wanted I said third or plus oh I must have not no that's weird okay anyways let's just look at these third ones second third there's a third okay right over here is a third connection if I go to this third connection right here I can't message them see it says with premium I could message him so i'd have to pay to message them I can still connect with him I don't know if I I don't know if I let's well whatever let's just do that you can add a note okay right so I can connect to them still but the thing is that the chance of them accepting their connection is not as as high because they're a third connection which means I don't have any conditions in common right because in LinkedIn your first level connections are people you're connected to right directly in your in your network second level connection are people that are connected to your first level connection so they're one level away from you and then third and plus is people that are not connected to your first level uh well third connection would mean that they're connected to your second level but not to your first or second right they're connected to your second level so they're third and fourth and etc but it just means it's further away from you in terms of number of connections between you and them right so that's third and plus but the thing is that LinkedIn has a the rule that you can't message somebody unless they're your is it first or second then they might have changed that remember if I go to a second connection here I can't even message them either right so I can't even message them that's kind of weird I thought you could actually message somebody who's you can't message them share profile and a message say follow report block unless it's this particular person let me just take a look at something here I just want to check another another second connection oh yeah okay so yeah so second connection you see if if they you can people can disable the ability to message them that's why that other person I couldn't message them but if they're your second or more you can't message them unless you pay for premium or you try it you know they gotta they gotta try before you buy kind of thing but you have to be if your first connection you can message people that's the secret the secret is getting first level connections so that you can message them like for me I can actually message right now recruiter let's just look up recorders and let's look up my first level connections make sure I and as you can see I've got recruiters that are in my so I can actually message these people recorder experts canada let's message this person here so I'm just going to say I'm just going to ask this to this person got any devops contracts these days and let's just say like this there you go I'm going to send another message see I can just go like this and I can actually message these people ed Monday let's message this message to and close these can message this one and it's r e r a e g a n message this other one here so I'm just going to send these messages to a few people but I could actually send to 20 30 40 people right I mean obviously there's a just like any other platform there's a limit but I could send to 10 people in a day the next day another 10 right and the thing is that I have to have them in my network right so how do you get there how do you get to that so that's the next course of course this one is a course that I sell it's really not expensive but it's called LinkedIn connection growth secrets and that one shows you how to grow your LinkedIn connection by up to a thousand connections a day right so I was actually able to grow like I don't know if I have a do I have a I can't yeah I actually grew does it show over here there's some place where I actually explained that I grew by 1300 connections in one month when I was actually totally active doing this so as you can see now I have if I go to my network I have uh 16 000 connections right I have 16 000 connections and I've got all these people wanting to connect I got 300 380 invitations people wanting to connect with me that I haven't gone through that I haven't looked at if I was to look at this I I normally would accept people that's got at least 160 connections well that's not how I did it in the beginning but now because I have so many connections I'll accept uh people that have a hundred and six hundred or more connections in common with me and then otherwise I will look at people that have messed message me maybe right I I don't know like some of these are fake accounts right but these are all messaging messaging me right uh 14 41 I'll have to look at these more but I look at this one that's 151. let's see do I have show more let's see I have 12 21 7 right so that mean I've got all people pages I got pages that invited me that's interesting non-profit invited you to follow achieve photos aspen that's interesting I guess people are inviting others to like pages right um but anyways that's a new thing and well not a new thing that new but been around for a while but it's something that's not as for me anyways not as common I've got all these sent invitations as well I don't know how many how many do I have I've got only 16 that I sent to right this was a three weeks ago they're not bothering to accept um but anyways that's like that's the scent but anyway so that course again you just go to uh to course to click to click ecourse you go look for LinkedIn connection growth secrets right LinkedIn connection growth secrets and now when there is 150 but I'm I'm going to make you a special deal right now let's see what can I what can I do for you let me just let me just go out if you're watching this episode if you're listening to this audio or the video by the way don't forget go to the video right but you can get this course LinkedIn connection growth secrets for I'm gonna I'm gonna give it to you like insane 25 give it to you 25 all you got to do is you use this coupon that's good until the end of until the end I'm going to make this a coupon like all these coupons are here they might be going away but I've got this let's let's just give you this coupon so crazy so super super 25 all right it's going to be 25 all you got to do is you got to go to use the coupon super 25 and it's going to be until the end of 2021 02 28 all right so the end of february so depending on when you're seeing this when you're listening to this you might be able to get this or not um depends on you know but anyways the super 25 you get this course at 25 dollars you just put in this coupon in the page if I go let me just show you kind of how that works if I just go here so when you go to this you just enter the coupon let's take the coupon out so without the coupon it shows up at at 150. well sorry I guess I gotta remove the coupon okay so without the coupon it shows up oh coupon equals I guess I gotta fix that is that gonna work okay there you go so there's no coupon here so okay so without the coupon it shows up at 150 but if you put the super 25 apply you get the deal at 25 like I said it's only until the end of february 2021 so if you see this after that but well maybe there's another coupon there's going to be a pop-up here that's going to give you a deal if you try to leave it won't be this it won't be this good um but uh so this is at 75 dollars instead right so but you know at least you get a deal at less than 150 if you decide to check it afterwards anyways that's that's going to show you how to grow your LinkedIn connections it's going to talk about the basics the engagement the groups the search and connect connection management and and of course there's a bonus here that shows how I did it like from in 2016 but it's different today obviously but anyway so that's the thing so once you have the connections once you have the connection then all you got to do is search for the kind of connection that you're like you got a message you can't just randomly message people hey can you want to make money or whatever right you got to build a relationship just like any other um online or any other well even offline right if you're trying to build a business you're not going to go and just try to sell your stuff if you go to barbecue or something right you're not just go sell your stuff there you're going to actually have conversation with people show them you're interested in them show them that you're so what we do so for me for the recruiters uh it's not the same probably because that's what they're there for same thing with realtors if you're looking to buy a house uh you might wanna you you could just connect with any realtors it's not exactly the same thing because well it's similar I suppose but anyways if the person is there for that then you can if especially if you're looking to buy something you're looking to make them some money right like as a recruiter they'll make money by placing me in a contract right so that that's what they're there for so I can spam them about contracts if they have anything right and ask them if they have anything but if if I'm tr if I'm trying to sell something that I have if I'm trying to make some money like say I'm an affiliate or I'm in network marketing or I'm selling uh essential oils or cbd oil or I'm selling shampoo or whatever it is you can't just spam people about your product because that doesn't work it doesn't work on LinkedIn it doesn't work on Facebook doesn't work on Twitter it doesn't work on history it doesn't work anywhere so you can't do that but you can build relationship with people so let's just say I say course creator let's say course creator if I search for course creator and I look up my people and I look up my connections my first connections only just so I could message them right I can see monique neuro she's a she's a friend we've been we've had lots of conversations so I'm gonna skip her but she's awesome by the way if you're looking for anybody who can help you with your course creation your content creation your organizing of your course all that stuff she's amazing just go ahead and reach out to her connect with her and let her know that I sent you um as well right okay so if I look at this copywriter for course creators okay I'm gonna say uh thanks for letting me know uh look into this so this is somebody I actually messaged before about a whole bunch of stuff oh I didn't even realize that course grading so that's I'm gonna can I oh do this okay this is bigger I just want to see what I've been messaging this person theresa uh to know how it's so sis so see she is basic she basically spammed me right she's talking to me right away about what she sells um I don't know what that's what that says that oh that's because it's just kind of a spammy message another one but that's the thing right um so I'm I I didn't oh that's what happened I remember she just spammed me and I just replied back saying I just said so as you can see all I said is I said thanks right and then she spammed me something right so that's that's not how you want to do this right you want to go so let's just skip over this person and let's go to mayan mendoza nino marie hunter let's take a look at marie hunter if I just go to this person I just go to their profile right so I just look at the profile just like any other you know what this is the same thing as other social media you want to look at their profile you want to see what they're about and then you want to see so they got featured stuff here they got activity if I click on activity and I look at posts I will see what they actually post right so she shared this this she shared this from something destination british columbia right um then it's going to be an instructor she says if you're bc based tourism want to take your digital marketing skills to the next level tourism digital academy um joining destination bc to original disney this is very cool okay so she's talking about this digital activity this digital thing that was uh when was that one month ago two months ago three months ago three months ago so she was act she was excited about this thing three months ago um and recently I guess she posted some more stuff two months ago so okay so now I got a kind of a feel for her that she's into digital um travel stuff right and I can actually message her saying um I can just say hi hi marie how did the digital digital tourism so what is it digital tourism training the instructor bc based tourism business digital marketing skills digital tourism training go I'm just gonna send that right so I just sent a message to connect with a person to get a feel for what they're about right I'm into course creation I've got a course hosting platform and I'm not going to just start spamming them about hey did you check my course hosting platform right because that's that's just going to invite that's not going to invite anybody to connect with me that's one of the things right you got to do that so if I go back let's say I go to another one who is this current chair of the wellness at work initiative global wellness institute I know that's not it I have online teachers and make courses more fun okay cool so let's look her up let's see so over here if I look at their profile more fun using using look alike animated characters with a grain of salt oh okay cool she does actually these things see all activity and you could this is one thing you could do too right I mean well I guess she just liked this let's just post look at her post so she posted but she shared this shared shared shared shared so these are shares they're not post of the person and there's no there's she didn't put any comments she just shared it right um so that's not the same as if they posted I couldn't I could I could like their their theirs their content right and the other thing is I could message them and I could just say I annette and nikki any key I can just say hope you have a great 2021 how goes the course of course so I can just say that how do you create those characters and videos I could take more time to go through and look at this and whatever but that's the thing where I'm just kind of showing you that you want to connect based on what they're doing what they're about right millennials and boomers have covet has impacted media consumption by generation huh I wonder what that what does that look like can you see it more curious about that so video games online videos whoa gen z millennials online videos gen x broadcast tv huh the boomers broadcast tv that's interesting anyways whatever that's that's a side note just because of this thing I saw here okay so if I go back now I can close these tabs because I don't need them anymore if I go back here I can go through I can look at another one innovative content creator and teacher with phd in english volunteer experience creator producing code probably not software support no award-winning photography no not really let's go to the next and that's the thing whenever you're searching you kind of have to look at what they do right freelance I help top execs and brands social that's in french project manager mission challenge content creator so I probably could search for something a little bit more like online online course online course online course an online course writing coach let me write more words I did I message no I didn't okay okay so there's another one so and this is the thing right you got to look at what they do that's basically the thing and that's the next level after you've got a bunch of connections you can use them you can connect them you can just connect it like you can send a message to 10 different people every single day 20 people I haven't really tried myself to be consistent with that because I've never really had a need to but I've been wanting to create a grow your business course on LinkedIn right and this might be the start of it is how to do that to connect you know what are the ways to connect after you've got your connections without connections you can't really do much because you unless you pay for it right but even but if you pay for it people know that you paid for the the message because it shows that you're coming it's coming from a premium member right so it's kind of not as valuable as connecting um you know through your direct connections if you're already connected with them because they know that you're already connected right um so she hasn't posted anything but she does creative writing coach write more words why do I help who do I help I help writers and classic writers explorers fear of writing online course oh cool fear of writing online course anyways I could message millie here and and same thing right tell her something about what I see uh watch the video this 10 minutes could change your life so she's got a thing here instead of does that go straight to video it says share no longer support it if you original on youtube interesting okay slideshare doesn't let you so yeah so that's how you grow your business you gotta connect with people now afterwards you'll get conversations right and if you connect with enough people every single day and send messages to new people every day then over time probably a week you're going to start to have conversations with these people some of them that are going to go back and forth and even if you don't have a conversation right away you've had this initial connection and maybe you can bring it to the next level which is having a zoom or a phone call with them to help them with something that maybe they're struggling with trying to try to discover what they what you what you can give them that's the secret you gotta find out what you can give them what you can do for them don't even worry about what they can do for you that comes later so you got to focus on that what you can do for them right don't think about what they can do for you you got to really think about what you can do for them do something for them what can you help them with when you look at whatever they're doing right and that's the secret find something that you can help somebody with and connect with them have conversations eventually have a live session a zoom or something right and then you can you can help them all right have yourself a great day and we'll see you in the next episode This has been Course Income Secrets, the entrepreneur's blueprint to generating income from the e-learning boom! Some of your friends need to hear this message, so don't forget to share. For more content like this, go to CourseIncomeSecrets.com and make sure to subscribe and follow us here. My name is Jean-Serge Gagnon, until next time...
2021-01-08 04:04
