Course Income Secrets - #302 How to use LinkedIn to grow your business?

Course Income Secrets - #302 How to use LinkedIn to grow your business?

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Hey my friend! Jean-Serge Gagnon here! So,  we're gonna talk about LinkedIn how do you use   LinkedIn to grow your business to generate  income to to to grow your connections to   grow your online business or offline  business or even just for jobs me   I'm a development a devops I'm a  development operator well devops is a   is a discipline in the programming community  if you will I'm a programmer with a speciality   and I I work on the contract and other other than  that I do the online stuff right the course income   secrets so we're going to talk about how I'm using  LinkedIn to get each of my contracts I get until   um until I don't need them anymore but until then  I still need I use LinkedIn a lot for that I'm   going to show you how I do that how you can do  that for jobs for contracts for things like that   but also for your network marketing business for  your affiliate marketing business for your online   business for course selling all that stuff I'll  show you how to use LinkedIn to get that kind of   growth in your business but first this so the  real question is this what are the strategies   techniques and tools that you need to learn to  generate residual income from the e-learning boom   that's happening right now my name is jean  serge gango and welcome to course income secrets   so no matter what kind of business you have uh  social media is great to grow your business right   LinkedIn is really more specific to business  growth instead of social interaction and and in   you know like you'd see on Facebook for example  or tic tac or or even Twitter I guess Twitter   is a little bit more business oriented as well  but still it's a lot less specific to business   like LinkedIn is so we're going to show you  how you can use LinkedIn and what are the   why it's well you probably don't need I don't  need to tell you why it's different you already   know but this is let's just share the screen  here and let's get to it by the way before   I go on if you're listening to the audio you  might want to go check out the video at cis cis302.jsgagnon.com to go check out the  video and the blog post where I'm going to   get into more details with this or you're going  to be able to see things more than the audio right   all right so on LinkedIn as you can see LinkedIn  is a feed right if you go on LinkedIn you're going   to see a feed of things that you know it's just  it's just post just like you would see on Facebook   or anything like that right but that's not really  why you use LinkedIn although it's important   to post regularly on there as well because you're  going to get seen people are going to notice   you the platform is going to share you to other  people's but lots of people don't go on LinkedIn   to look at the feed they go on Facebook to look on  the feed right they'll go on Instagram they go on   on on well maybe even TikTok right but the thing  is that you can actually you the so the secret the   first thing you want to do is you know what let's  talk about the things that you need to do before   we even get to what I want to talk about the first  thing you got to do is you got to set up your   profile the right way you got to have a profile  that that people can see who what you're about   what you've done why they should connect with  you why because if if you do try to connect with   people or contact them or things like that they  need to be able to see that you're a real person   you're not fake that you you have a background  that they might be interested in or maybe interest   that they might be interested in so to that and  if you go to click e-course and you go to courses   um then you're gonna see there's a LinkedIn um  LinkedIn LinkedIn cannot connection secrets but   we'll talk about that in a second the LinkedIn  profile where is it where is it where is it   LinkedIn profile secrets so LinkedIn profile  secrets right here if you go to that that's   a free course you can get it's it's really just  a basic the things you got to do to set up your   profile you know like things like um how to  show um sorry creating a LinkedIn account how   to create the account obviously you probably  don't need that but the basics of your profile   becoming a lion and then and so it talks about  those very basic things that you need to do and   also gets you I guess introduced to me and how I  teach and that kind of stuff but and the platform   but all you got to do is here is you  go to this link let's open that up in   the incognito so you can kind of see  what it looks like if I go to there you'll see that it's just a where's that's not right it says there you go like  this so you see that it's basically uh you just   say login to ad right here but you can also watch  the for the introduction to see what it's about   but you just log in to ad or you can register  if you if you don't already have an account   you just change on register instead right here  and then you just enter either an email address   or you continue with Facebook to register  account then you'll be able to watch all the   all the different lessons in this course so  that's that's the first part right the first   thing you got to do is set up oh sorry I just  got to fix the screen I thought it was already   done right there okay so the first part is setting  up your profile you got to have your profile the   right way if I go look at my profile you're going  to see it's filled in you know I've got an about   section I've got well this doesn't show to anybody  else but I've got my experience here I've got my   work experience I've got my business  experience my online my education   my skills and endorsement I've got recommendations  interest you know all that is all there so that   people that want to connect they they see that  I'm you know I've took the time to make sure my   profile is right so that's the first thing you  want to do you want to make sure your profile   is set up right then the next thing you got to  do and that's not going to happen in the day you   can set up your profile right away but then the  next thing you're going to do is you're going to   grow your network because one of the things with  LinkedIn is if I do a search for say devops in my   case my my business right you'll see that there's  a ton of stuff if I just go on people right   you'll see there's all these second connections  second second second second say I didn't I did   by the way I didn't connect with devops that's why  there's a lot of second connections here but the   thing is that if I just click on first it shows me  who I'm connected with that are devops that are in   my first level connection right I don't have that  many well it's still 526 I guess there's quite   a bit but that's only because I've got lots of  connections if I go here and I say third or more   then that'll show me people that I'm not  connected to I can connect with them but   I can't send them a message right if I go to syed  this syed over here right oh he's a second second   doesn't that's not what I wanted I said third  or plus oh I must have not no that's weird okay   anyways let's just look at these third  ones second third there's a third okay   right over here is a third connection if  I go to this third connection right here   I can't message them see it says with premium  I could message him so i'd have to pay to   message them I can still connect with him  I don't know if I I don't know if I let's   well whatever let's just do that you can add a  note okay right so I can connect to them still   but the thing is that the chance of them  accepting their connection is not as   as high because they're a third connection which  means I don't have any conditions in common right because in LinkedIn your first level connections  are people you're connected to right directly   in your in your network second level connection  are people that are connected to your first   level connection so they're one level  away from you and then third and plus   is people that are not connected to your first  level uh well third connection would mean that   they're connected to your second level but not  to your first or second right they're connected   to your second level so they're third and fourth  and etc but it just means it's further away from   you in terms of number of connections between  you and them right so that's third and plus but   the thing is that LinkedIn has a the rule that  you can't message somebody unless they're your   is it first or second then they might have changed  that remember if I go to a second connection here I can't even message them either right so I  can't even message them that's kind of weird   I thought you could actually message  somebody who's you can't message them   share profile and a message say follow report  block unless it's this particular person let   me just take a look at something here I just  want to check another another second connection   oh yeah okay so yeah so second connection you  see if if they you can people can disable the   ability to message them that's why that  other person I couldn't message them   but if they're your second or more you can't  message them unless you pay for premium or   you try it you know they gotta they gotta try  before you buy kind of thing but you have to be   if your first connection you can message  people that's the secret the secret is getting   first level connections so that you can message  them like for me I can actually message right now   recruiter let's just look up recorders and let's  look up my first level connections make sure I   and as you can see I've got  recruiters that are in my   so I can actually message these people recorder  experts canada let's message this person here so I'm just going to say I'm just  going to ask this to this person   got any devops contracts these days and let's just say like this   there you go I'm going to send another message see  I can just go like this and I can actually message   these people ed Monday let's message this  message to and close these can message this one and it's r e r a e g a n  message this other one here so I'm just going to send these messages to a  few people but I could actually send to 20 30   40 people right I mean obviously there's a just  like any other platform there's a limit but I   could send to 10 people in a day the next day  another 10 right and the thing is that I have to   have them in my network right so how do you get  there how do you get to that so that's the next   course of course this one is a course that I sell  it's really not expensive but it's called LinkedIn   connection growth secrets and that one shows you  how to grow your LinkedIn connection by up to a   thousand connections a day right so I was  actually able to grow like I don't know if   I have a do I have a I can't yeah I actually grew  does it show over here there's some place where I   actually explained that I grew by 1300 connections  in one month when I was actually totally active   doing this so as you can see now I have if I  go to my network I have uh 16 000 connections   right I have 16 000 connections and I've got all  these people wanting to connect I got 300 380   invitations people wanting to connect with me that  I haven't gone through that I haven't looked at   if I was to look at this I I normally would  accept people that's got at least 160 connections   well that's not how I did it in the beginning  but now because I have so many connections I'll   accept uh people that have a hundred and six  hundred or more connections in common with me   and then otherwise I will look at people that  have messed message me maybe right I I don't know   like some of these are fake accounts right but  these are all messaging messaging me right uh 14   41 I'll have to look at these more but I look at  this one that's 151. let's see do I have show more let's see I have 12 21 7 right so that mean  I've got all people pages I got pages that   invited me that's interesting  non-profit invited you to follow achieve   photos aspen that's interesting I guess people  are inviting others to like pages right um   but anyways that's a new thing and  well not a new thing that new but   been around for a while but it's something  that's not as for me anyways not as common   I've got all these sent invitations as well  I don't know how many how many do I have   I've got only 16 that I sent to right this was a  three weeks ago they're not bothering to accept um   but anyways that's like that's the scent but  anyway so that course again you just go to   uh to course to click to click ecourse  you go look for LinkedIn connection growth   secrets right LinkedIn connection growth secrets  and now when there is 150 but I'm I'm going to   make you a special deal right now let's see  what can I what can I do for you let me just   let me just go out if you're watching this  episode if you're listening to this audio   or the video by the way don't forget go to the  video right but you can get this course LinkedIn   connection growth secrets for I'm gonna I'm gonna  give it to you like insane 25 give it to you 25   all you got to do is you use this coupon that's  good until the end of until the end I'm going   to make this a coupon like all these coupons are  here they might be going away but I've got this   let's let's just give you this coupon so crazy  so super super 25 all right it's going to be 25   all you got to do is you got to  go to use the coupon super 25   and it's going to be until the end of 2021 02 28  all right so the end of february so depending on   when you're seeing this when you're listening  to this you might be able to get this or not   um depends on you know but anyways the super  25 you get this course at 25 dollars you just   put in this coupon in the page if I go let me  just show you kind of how that works if I just   go here so when you go to this you just  enter the coupon let's take the coupon out   so without the coupon it shows up at at 150.   well sorry I guess I gotta remove the coupon okay  so without the coupon it shows up oh coupon equals   I guess I gotta fix that is that gonna work  okay there you go so there's no coupon here   so okay so without the coupon it shows  up at 150 but if you put the super   25 apply you get the deal at 25 like I said it's  only until the end of february 2021 so if you see   this after that but well maybe there's another  coupon there's going to be a pop-up here that's   going to give you a deal if you try to leave it  won't be this it won't be this good um but uh   so this is at 75 dollars instead right so but  you know at least you get a deal at less than   150 if you decide to check it afterwards anyways  that's that's going to show you how to grow your   LinkedIn connections it's going to talk about the  basics the engagement the groups the search and   connect connection management and and of course  there's a bonus here that shows how I did it like   from in 2016 but it's different today obviously  but anyway so that's the thing so once you have   the connections once you have the connection  then all you got to do is search for the kind   of connection that you're like you got a message  you can't just randomly message people hey can   you want to make money or whatever right  you got to build a relationship just like   any other um online or any other well even offline  right if you're trying to build a business you're   not going to go and just try to sell your stuff if  you go to barbecue or something right you're not   just go sell your stuff there you're going  to actually have conversation with people   show them you're interested in them  show them that you're so what we do   so for me for the recruiters uh it's not the same  probably because that's what they're there for   same thing with realtors if you're looking  to buy a house uh you might wanna you you   could just connect with any realtors it's  not exactly the same thing because well   it's similar I suppose but anyways if the person  is there for that then you can if especially if   you're looking to buy something you're looking  to make them some money right like as a recruiter   they'll make money by placing me in a contract  right so that that's what they're there for   so I can spam them about contracts if they have  anything right and ask them if they have anything but if if I'm tr if I'm trying to sell something  that I have if I'm trying to make some money like   say I'm an affiliate or I'm in network marketing  or I'm selling uh essential oils or cbd oil or   I'm selling shampoo or whatever it is you  can't just spam people about your product   because that doesn't work it doesn't  work on LinkedIn it doesn't work on   Facebook doesn't work on Twitter it doesn't  work on history it doesn't work anywhere so you   can't do that but you can build relationship  with people so let's just say I say course   creator let's say course creator if I search for  course creator and I look up my people and I look   up my connections my first connections only just  so I could message them right I can see monique   neuro she's a she's a friend we've been we've  had lots of conversations so I'm gonna skip her   but she's awesome by the way if you're  looking for anybody who can help you with   your course creation your content creation  your organizing of your course all that stuff   she's amazing just go ahead and reach out to her  connect with her and let her know that I sent   you um as well right okay so if I look at this  copywriter for course creators okay I'm gonna say   uh thanks for letting me know uh look into  this so this is somebody I actually messaged   before about a whole bunch of stuff oh I  didn't even realize that course grading so that's I'm gonna can I oh  do this okay this is bigger   I just want to see what I've been messaging this  person theresa uh to know how it's so sis so see   she is basic she basically spammed me right she's  talking to me right away about what she sells   um I don't know what that's what that says  that oh that's because it's just kind of a   spammy message another one but that's the  thing right um so I'm I I didn't oh that's   what happened I remember she just spammed me  and I just replied back saying I just said   so as you can see all I said is I said thanks  right and then she spammed me something right   so that's that's not how you want to do this right  you want to go so let's just skip over this person and let's go to mayan mendoza nino marie hunter let's take a look at marie hunter if I just go to  this person I just go to their profile right so I   just look at the profile just like any other you  know what this is the same thing as other social   media you want to look at their profile you want  to see what they're about and then you want to see   so they got featured stuff here they got  activity if I click on activity and I look at   posts I will see what they actually post  right so she shared this this she shared this   from something destination british columbia  right um then it's going to be an instructor   she says if you're bc based tourism want to take  your digital marketing skills to the next level   tourism digital academy um joining destination bc  to original disney this is very cool okay so she's   talking about this digital activity this digital  thing that was uh when was that one month ago   two months ago three months ago three months ago  so she was act she was excited about this thing   three months ago um and recently I guess  she posted some more stuff two months ago   so okay so now I got a kind of a feel for her that  she's into digital um travel stuff right and I can   actually message her saying um I can just say  hi hi marie how did the digital digital tourism so what is it digital tourism training the instructor bc based tourism business  digital marketing skills digital tourism training go I'm just gonna send that right so I just sent a  message to connect with a person to get a feel for   what they're about right I'm into course creation  I've got a course hosting platform and I'm not   going to just start spamming them about hey did  you check my course hosting platform right because   that's that's just going to invite that's not  going to invite anybody to connect with me that's   one of the things right you got to do that  so if I go back let's say I go to another one   who is this current chair of the wellness at  work initiative global wellness institute I know   that's not it I have online teachers and make  courses more fun okay cool so let's look her up let's see so over here if I look at their  profile more fun using using look alike   animated characters with a grain of salt  oh okay cool she does actually these things see all activity and you could this is one thing you could  do too right I mean well I guess she just   liked this let's just post look at her post  so she posted but she shared this shared   shared shared shared so these are shares  they're not post of the person and there's   no there's she didn't put any comments she just  shared it right um so that's not the same as   if they posted I couldn't I could I could  like their their theirs their content right   and the other thing is I could message them and  I could just say I annette and nikki any key I can just say hope you have a great  2021 how goes the course of course so I can just say that how do you create those  characters and videos I could take more time   to go through and look at this and whatever but  that's the thing where I'm just kind of showing   you that you want to connect based on what they're  doing what they're about right millennials and   boomers have covet has impacted media consumption  by generation huh I wonder what that what does   that look like can you see it more curious  about that so video games online videos whoa   gen z millennials online videos gen x  broadcast tv huh the boomers broadcast tv   that's interesting anyways whatever that's that's  a side note just because of this thing I saw here   okay so if I go back now I can close these  tabs because I don't need them anymore   if I go back here I can go through I can look at  another one innovative content creator and teacher   with phd in english volunteer experience creator  producing code probably not software support no   award-winning photography no not really let's go  to the next and that's the thing whenever you're   searching you kind of have to look at what they do  right freelance I help top execs and brands social that's in french project manager  mission challenge content creator so I probably could search for  something a little bit more like online online course online course online course   an online course writing coach let me write  more words I did I message no I didn't okay okay so there's another one so and this is the  thing right you got to look at what they do that's   basically the thing and that's the next  level after you've got a bunch of connections   you can use them you can connect them you can  just connect it like you can send a message to   10 different people every single day 20 people I  haven't really tried myself to be consistent with   that because I've never really had a need to but  I've been wanting to create a grow your business   course on LinkedIn right and this might be  the start of it is how to do that to connect   you know what are the ways to connect after  you've got your connections without connections   you can't really do much because you unless you  pay for it right but even but if you pay for it   people know that you paid for the the message  because it shows that you're coming it's coming   from a premium member right so it's kind of  not as valuable as connecting um you know   through your direct connections if you're already  connected with them because they know that you're   already connected right um so she hasn't posted  anything but she does creative writing coach   write more words why do I help who do I help  I help writers and classic writers explorers fear of writing online course oh  cool fear of writing online course   anyways I could message millie here and and same  thing right tell her something about what I see uh   watch the video this 10 minutes could change  your life so she's got a thing here instead   of does that go straight to video it says share  no longer support it if you original on youtube   interesting okay slideshare doesn't let you so  yeah so that's how you grow your business you   gotta connect with people now afterwards you'll  get conversations right and if you connect with   enough people every single day and send messages  to new people every day then over time probably a   week you're going to start to have conversations  with these people some of them that are going to   go back and forth and even if you don't have a  conversation right away you've had this initial   connection and maybe you can bring it to the  next level which is having a zoom or a phone call   with them to help them with something that maybe  they're struggling with trying to try to discover   what they what you what you can give them that's  the secret you gotta find out what you can give   them what you can do for them don't even worry  about what they can do for you that comes later   so you got to focus on that what you can do for  them right don't think about what they can do for   you you got to really think about what you can do  for them do something for them what can you help   them with when you look at whatever they're doing  right and that's the secret find something that   you can help somebody with and connect with them  have conversations eventually have a live session   a zoom or something right and then you can you  can help them all right have yourself a great day   and we'll see you in the next episode This has  been Course Income Secrets, the entrepreneur's   blueprint to generating income from the e-learning  boom! Some of your friends need to hear this   message, so don't forget to share. For more  content like this, go to CourseIncomeSecrets.com   and make sure to subscribe and follow us here.  My name is Jean-Serge Gagnon, until next time...

2021-01-08 04:04

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