10 Steps to Scale your Skills with an Online Course (STOP TRADING TIME FOR MONEY!!)

10 Steps to Scale your Skills with an Online Course (STOP TRADING TIME FOR MONEY!!)

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Speaker 1: If you feel like you've hit that   income or that impact ceiling in your business,  I so know what that feels like and I definitely   can relate. There are only so many hours in the  day, when you are trading your time for money,   and there's only so much you can do. Years ago,  I was working myself into the ground, I did not   have a business model that allowed me much free  time or peace at all, and it ultimately led me to   a really unhealthy place. I was 29 years old and I  ended up in the hospital with severe burnout. The   ambulance driver that came to my house handed me  two baby aspirin and said, "You're having all this   symptoms of a stroke." Again, at 29 years old. I  couldn't figure out how this possibly could happen   to me. I was healthy, I was active, I thought I  was doing all the right things. I thought I was  

being all the right things to be a successful  entrepreneur. It was a big wake up call.   Since then, I've completely restructured my  business and it's become my mission to help   burnt out experts who have a genius, knowledge,  a skill set to share with the world, create a   business model that allows for way more impact,  while also not having to trade your time for your   money and creating a peaceful, purposeful, and  profitable business. If that resonates with you,   let me know with a like so we can reach more  people in the algorithm. Be sure to subscribe,   for new videos every single week. This is  very deeply personal to me. It's why I'm  

making this video, and not only that, I'm super  excited because I just created a brand new,   this is the first time I'm announcing it, guide. It is the 10 steps to scale your skill set and   10x your impact without trading time for money.  A bulletproof business plan for subject matter   experts to go from a best kept secret to a global  authority, increasing their income and impact   without burning out. You can download that at  the link below in the description. Be sure to   go and do that. It is such a great resource.  This is the place to be, to build a peaceful,   purposeful, and profitable online education  business. It's what I do. I've now helped over   2,000 people with all different skill sets  and expertise do the exact same thing.  

We're going to dig into these 10 steps. I cannot  wait to share these with you and I hope they give   you some major light bulbs. My love language  is comments, so let me know in the comments   what resonates with you. The 10 steps that we're  going to go over are: one, a new way to identify  

your niche, two, unique selling proposition,  three, create a scalable business model, four,   identifying your ideal client, five, value-based  pricing, six, decode the algorithm, seven, become   a client magnet, eight, evergreen sales machine,  nine, 10x your impact and create predictable   income, and, 10, eliminate the competition. Now, here's the sweet, sweet irony of this. When   I implemented this, my calendar went from this to  this and my business revenue and profit looks like   this. You can see burnout in 2017 and where we  are today. Excited? Let's do it. Step number one,   a new way to niche. You might have heard me say  this before, but broad equals broke, specific   equals sales. The old way of identifying a niche  was based on picking some big broad category like   beauty or business or sports or whatever it may  be, and today, the new way to niche is to identify   a niche that aligns with your personal story. We  call this a micro niche. A really prime example   of this is we have a client who helps women heal  their acne with food. By getting that specific,  

she's been able to scale her business to multiple  six figures a year with her online program,   versus if she went to the broad category of  just skincare, she wouldn't ever be found. It   would be so competitive for her that she would  have no way of standing out and being seen.   What is the formula for identifying  your unique micro niche? It starts   with these questions. Number one: what is your  career expertise or experience? Number two:   what do people ask you for help with? Number  three: what could you deliver a TED talk on   right now without any preparation? Number four:  what is a skill you have mastered? Number five:   what's a transformation you've created for  yourself or for other people? Number six:   if you rewrote the story of your life and  positioned yourself as the hero, how would that   story go? These questions are vital and are proven  to get to the root of what it is that you have   to teach to other people and to be able to create  an impact and a transformation for other people.  

Number two, your unique selling proposition.  Once you've used those questions to identify   the area and the niche that you have chosen  for yourself and that you know can have the   biggest impact on people with, then it's about  creating your unique selling proposition,   which is something we call your transformation  statement. Why this is so important is because   we've identified that the most powerful way to  create an online program that actually delivers   results and creates really happy clients is to  take your clients on a journey from zero to hero.  

We call it the zero to hero strategy. You want  to identify who is your ideal client at their   zero state and who are they at their hero state?  Oftentimes, it's a mirror for you, if you went   through a similar transformation or it's a mirror  for one of the clients that you've worked with   in the past who went through a really specific  transformation and a really deep transformation.   You want to think through that and, then, create  what we call your transformation statement,   which really is your unique selling proposition.  This is your foundation of your entire business,   it's what allows you to stand out, and  it's really the crux of ultimately how   you're helping people and what you're selling. It goes like this: you want to fill in these   blanks with, "I help people go from blank to  blank so that they can blank." I help people  

go from their zero state to their hero state, so  that they can create the desired outcome. That's   how you're going to fill in those blanks to create  your unique selling proposition, and it clearly   articulates who you help, how you help them, and  the impact you're going to have on them. If you   can't clearly articulate that, then nobody's going  to know why they should invest in your program.  

I'll give you a really quick example of one of  my clients' transformation statements. "I help   dog owners go from feeling overwhelmed,  frustrated, and lost, when it comes to   training and understanding their dog's behavior,  by creating a game plan, focusing on simplicity,   fun and support to transforming the connection  with their dog and confidence in themselves so   that they have a dog that's a joy to be with and  they can live a life together with more freedom."   Number three, create a scalable business model.  Most entrepreneurs find themselves in this never   ending hamster wheel where they're constantly  chasing a new client and also not having enough   time in the day. It's a vicious cycle that  often leads to being really frustrated with   your business, kind of hating or resenting  your business, and, also, oftentimes leads   to burnout as well. The easiest way to combat  that is by creating a scalable business model,  

which means packaging your skillset, your  expertise, your knowledge into an online   curriculum or an online program. What that means  and how you do that is you first need to identify,   as I mentioned earlier, the zero state and  the hero state of your ideal client within   the niche that you've chosen. Your program,  your curriculum is going to take your client   from zero to hero. How you actually do that and  take them from zero to hero is through three core   components of a scalable business model. Those three core components are curriculum,   this is made up of video trainings, PDFs,  checklists, cheat sheets, any additional resources   they might need but, mainly, it's focused on  video trainings that are pre-recorded by you;   from there, on demand delivery, this allows your  clients to not have to rely on you to book in a   time to work with you and you're also not, then,  impacting these clients in an individual setting,   you're actually able to impact them on a greater  scale and have more people learn from you and get   the transformation that you can provide; they can  study anytime, anywhere, to get the transformation   they're seeking; finally, support and  mentorship, this is comprised of two components.   You have a community, which houses all of your  members, and what this does is it creates built   in accountability, it creates support and people  going on the journey together to create the   transformation for themselves, they accelerate  wins, they share mistakes, they share lessons,   and everyone learns faster because it's this  accelerated incubator for to learn together: then,   from there, you also have calls each week, one  to two support calls where you can actually speak   to your clients individually but with the rest  of the members there tuning in so that you can   answer any hurdles or questions that are coming  up and really teach in a group setting while also   having that individual component. All of those  factors create this highly scalable business  

model that does not require you to trade time for  money because everything you're doing is on demand   and set up for a highly scalable delivery. Next up is obviously identifying your ideal   client. If you don't know who you're going  to serve, you're never going to find them,   so we have to know exactly who they are. To break  this down even further, the method that I created   to really help my clients figure out who exactly  they're serving and exactly how to find them was   to get really, really specific. These three key  factors are the key to being able to find clients  

forever and ever and ever. It starts with one  ideal client and, then, one specific tipping   point on their journey where they need the most  help and there's urgency to get help and, then,   seeking one specific outcome. Everyone in your  program is working towards the same hero outcome.   Now, the biggest mistakes you can make  with this is if you don't identify   the zero state, then, you're going to create a  curriculum that doesn't actually work and isn't   effective, because what people are paying for with  an online program is efficiency and getting the   results they're seeking. It's not about how much  information you can stuff into a program. That's   the opposite of what you want to do, because what  are people buying? They are buying the results,   they're buying the transformation, they're  buying the outcome. If you're delaying the  

outcome by stuffing you with a bunch  of information, we got a problem.   First and foremost, we have to identify the  zero state. I'm going to give you a quick little   example. There is a client of ours who works with  professional athletes and former professional  

athletes. Their zero state is they just left the  game, just retired. They just retired and they're   lost and they're stuck and they're stagnant and  they don't know where to go from here. Their   entire identity is attached to being an athlete.  The hero outcome is to find fulfillment and  

purpose so they can make a big impact outside  of the game using the skill sets that they've   learned through that career as an athlete, so  they don't feel like they've got nothing to   give after they're not playing the game anymore.  They're all working towards the same outcome.   Now, two core mistakes that you can make here. One  is this client could have picked just anyone. He   could have picked people who are not athletes,  he could have picked athletes who were still   in the game, and that would've made the journey  to get to this outcome way longer and way more   complicated. The other piece is he could have just  stuffed it with a bunch of random information in   order to get them to that hero outcome. What  happens then, if you don't know what the zero  

state is, you go like this. You take your client  on this journey that's twisty and turny and has   all these detours. What does that do? It takes  a lot longer for them to get to that hero state,   and that creates a lot of friction and  a big delay in them getting the result   they paid for, which leads to unhappy clients. Step five is value-based pricing. It's not about   charging for your time anymore. Now, you're  charging based on the outcome and the value   of the outcome that you're providing to people.  That's really important to consider. The formula  

that we created for our clients is, this is the  most important piece, what is the cost to your   client of not having the solution you provide? For  the prior example, if that athlete has retired,   they're stuck, they're stagnant, and they can't  get to feeling like they have a purpose again   after the game, that causes a lot of problems.  The cost is really huge. They're losing money,   they have no source of income. It's  causing financial stress, emotional stress,   relationship stress, all of those things.  You have to take that into account. That is   the biggest key indicator and validating  factor to creating a value-based price.   Then, goals are what are your goals? What do  you want to be generating on a monthly basis,   in terms of income? How many clients would you  have to get there? That's a really important   factor to include, because, oftentimes, people  will undervalue what they're selling and, then,   they're never going to achieve their income  goals. Barrier to entry means everything else   on the market, whether it's other programs  or workshops or coaches or consultants,   whatever it may be, looking at the price points  across the board and making sure that you are   above the average, because you do want to  be the premium offer and the most valuable   to your client. That's really important. A quick little example I can give you,  

and it's not just the cost, like I said, on  a financial level, let's use another example.   One of my clients house men who are on the  brink of divorce. If you think about the cost   of that client not having the solution that he  provides, it's really high. Divorce, on average,   at least in Canada, I think, is around $10,000  to $15,000. If you consider the therapy that  

would be happening to avoid the divorce, it's  like a $100, $150 an hour times four sessions a   month. There's also relationship costs. If there's  kids involved, the kids maybe need to be going to   counseling or therapy, loss of relationships,  mental stress, loss of focus at work, all of   those things combined. You want to really make  a list of what are the costs to your client of   not having the solution mentally, financially,  emotionally, spiritually. What is it costing  

them? That's going to help you decide on a value  based price, along with these other factors.   Step number six is decoding the algorithm. This  goes for every single platform. It doesn't matter   what social media platform you're using to  generate clients, you have to identify two key   components in order to actually be seen in the  algorithm by your ideal clients. Who and what.  

If you're making random content, what that does is  it tells the algorithm you don't have any idea who   you're trying to reach. Therefore, the algorithm  can't help you reach more of those people. You   just go on this constant wheel and hamster wheel,  making more content, getting no results, making   more content, getting no results and burning  yourself out. Can you relate? Let me know.   Really important to understand that no matter  what the platform is, there's a code to the   platform that I've discovered and I use on every  single platform. It's being hyper intentional with   the content you create. Knowing who your ideal  client is, creating relevant messaging to that  

client. From there, algorithm categorizes you.  Oh gosh, you know what I mean. Categorizes you.   Writing and talking at the same time. Then, from  there, it uses its internal traffic sources,   which every platform has, whether it's Instagram,  YouTube, Facebook, TikTok, whatever it is,   it uses internal traffic sources to push you  to more of these people, and that helps you   build an organic audience and it starts to work  without you putting in the effort. Because you're  

creating highly intentional content for your  client, you're feeding the algorithm with the   right data to reach more people just like that.  That, my friends, is decoding the algorithm.   Next piece is becoming a client magnet.  Now you know how to decode the algorithm,   but how do you actually create the content that's  going to do that for you? Really important,   there are really five key factors to doing this.  First and foremost, your content has to address   a pain point of your ideal client, because  that's what's going to resonate with them   and make them go, "Oh my gosh, this person  is speaking right to me. I need to listen.   They're the authority, they're the expert." From there, you want to provide value. Education  

and execution are a big piece of this. Providing a  piece of content that shares a strategy, a method,   tips, tricks, advice for your ideal client to  get past the zero state that they're currently   in or the pain point that they're currently  in, that's highly valuable. From there,   it needs to be based on your experience level.  I would say it's valuable content and magnetic  

messaging that attracts your ideal clients.  It needs to be based on your own experience   level. You don't want to create content that you  don't actually have experience in because, then,   you're faking it. What is your experience  level? What do you know, without a doubt,   that you can teach other people? A level of  empathy, knowing where your client is at their   zero state so you can speak to the pain points  and, then, providing value to help them out of it.   That's really the key formula here. Sharing that  you've experienced this or you've helped other   clients get past this so that there's a level of  authority and expertise there and credibility.  

Then, from there, problem solving. Say  I solved this problem for myself or I've   solved this problem for other people. Then,  from there, most important, take action. The   final piece of any piece of magnetic content,  magnetic messaging that is actually going to   attract clients is you have to tell them what  to do, whether that's leaving a comment below,   sending you a DM, sending you an email, going to  a landing page, signing up for your email list,   whatever it is, there has to be a call to action  to take a stranger and turn them into a client.   The next piece of this is really fun. It's called  the evergreen sales machine. This is essentially   building a machine for your business where you  have a never ending stream of ideal clients,   leads, and sales coming your way every single  day so that you can convert them into paying   clients for your program. When it comes to  this, YouTube is the platform of choice,   because YouTube is built for this. It really  is an evergreen sales machine. Every single  

video you create has the potential to live on for  years and years and years and continue to generate   leads and show up in search results, suggested  results, browse results, and be discovered by   new ideal clients every single day without you  doing extra work. Every video is gold and can   generate a lot of revenue for you. Completely for  free, as well. It's completely organic traffic.   The best kinds of content to create are FAQs  and keywords, as an entrepreneur. If you're a   creator and you want that viral fame, this is not  the game for you. When you're an entrepreneur,   this is essentially free advertising. You have  to get into the mind of your ideal client and go,   "What are their pain points? How could I help  them? What would they be searching on YouTube?"   and make content like that. We call it the stalker  strategy. You want to show up every single place  

that your ideal client is typing into the search  bar and show up as the results that they find.   That is the key to success as an entrepreneur  business owner on YouTube. Here's the thing,   you don't need a lot of views. It needs to  be targeted quality views to convert into   clients. The real trick on YouTube is that you  don't want to get lost in the competition. You   want high search volume and low competition. This  is really key because if you go after topics that   are really big and have a ton of competition  behind them, it's going to cause you to sink   to the bottom of the results on YouTube and  never be discovered by your ideal clients.  

Step number nine is 10x your impact and create  predictable income. How do you do this? It's   all a numbers game. It comes down to math and  knowing your numbers as a business owner. The   reason I said earlier that you don't need viral  views, you don't need millions of people or even   thousands of people to know who you are to  create a really successful online program   that you can sell forever and scale your skillset  through is because, if you look at the numbers,   when you've used value based pricing and  you put all these components together,   it doesn't take much to achieve your  goals and to create really deep impact   and transformation for the people you serve. If we look at it this way, this is the equation   to really break it down. If your income goal is  $10K a month and your program price is, let's say,   $5K a month, the number of clients needed to hit  $10K a month is two. The equation is you want to  

times the number of clients you want, in this  case it's two per month, by the number five,   so that equals 10. Why is this so important?  Because if you can get 10 leads per month,   on industry standard, you're going to  convert 20% of them. What is 20% of 10?   It's two. That's the equation to identify how many  leads do I need each year to hit my income goals?   In this case, if you want two clients a month and  24 clients a year, which leads to $10k per month   and $120k per year, then, you're  going to need 10 leads a month   and you're going to need 120 leads per  year. That's not a lot of humans and it  

helps you understand, in a much clearer  picture, how to hit your income goals.   All of these steps, leading up to this point,  it's all about getting to a place where you have   a proven offer and your skill set is actually  making an impact through this business model,   which is doable if you follow these  steps. Then, the final piece of the puzzle   is to eliminate competition and become the go to  authority in your space, which is what I do and   I help people do. How you do that, it all comes  down to social proof. If you have a program and it   doesn't create results, it's not going to last. We  have this thing we call the flywheel that runs the   engine of your business and allows you to start  growing your business and scaling on autopilot.   It starts with your program. The program has to be  transformative, it has to create results. If you  

don't have a good program, nothing else matters.  You don't need leads, you don't need sales. You   won't get sales, and you don't need anything else,  because if your program sucks, it's not going to   last. If your program is great and we validated  it and we've done all the things that we needed   to do prior to this, you, then, need to have  enrollments. Enroll humans into the program. From   there, you create transformations for those folks,  through your curriculum. Transformations results.   From there, you have happy clients. Smiley face. What do happy clients do? What do you do, when you   really love a program or an offer or a product  or something you bought? You tell people. Then,  

all of a sudden, these people start to  bring in more people to your program,   because they're so excited about it and they're  talking about you as the expert who had an impact   on them and created results for them. This creates  this organic lead flow from your existing clients.   It's like this army of people who are like, "Yeah,  this helped me so much, I want to tell everyone   about it." Not only will you have an evergreen  sales machine running, but you also have so much   social proof from your clients and results that  you're just having people naturally coming to   you and being like, "I hear you're the expert  on this topic." That takes you from struggling,  

burnt out, stuck at that ceiling in your  business to being able to scale to the moon   with everything that we discussed here today. If you're ready to start implementing this and   you're ready to take this seriously, be sure  to grab my brand new guide on the 10 steps to   scale your skill set and 10x your impact without  trading time for money. You can grab the link   to that so you can download it right now in the  description below. Plus, I have a whole playlist   on how to create a successful online program,  also linked in the description below. If this   was helpful for you, let me know with your light  bulbs in the comments below. I know it was a lot   of information, but that's how I roll. Give this  video likes so it can reach more people in the  

algorithm. Thank you so much, for watching,  and I will see you in the next one. Bye.

2022-11-26 23:18

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