building a sustainable business that you love - ep 7 | (un)planned podcast

building a sustainable business that you love - ep 7 | (un)planned podcast

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I'm not gonna be in focus am I? I don't know where  it's focusing... okay so you might have noticed   that this setup has changed a little bit.  I'm looking over here because I have my phone   connected to the camera so I can see myself the  problem with the front-facing camera (I just spat   everywhere) The problem with the front-facing  camera is I'm human and I get distracted by   myself... By the way I have hand cream on my hand  I don't know if you're wondering about that um if  

you're watching on youtube you can see that this  looks a little bit different i thought i would   switch things up because as you know or maybe not  know maybe have not noticed i have not published   posted worked on an unplanned podcast episode  in over a month that was way too much hand cream   but i didn't want that blob just sitting there in  my hand okay so i wanted i just want to give you   some backstory first i know this is super casual  compared to the previous episodes but there is uh   there is a reason for it so um it kind of revolves  around the topic that i wanted to talk about today   and that is as you know from the title building a  sustainable successful business i actually haven't   decided on the topic yet i'm working on it on  the fly but the the reason why i hadn't posted   anything in a while i realized and i was talking  about this with my patrons on my my podcast there   is that i think the format wasn't working for  me and i just put so much pressure in it and not   to say that i didn't like it and i didn't enjoy  it i definitely did but i think it was too much   pressure for me so who knows i might go with this  kind of format and then go back to it so i didn't   really explain what format it is so the idea for  unplanned podcasts was to be these short snippets   that you get every week that you can listen to  10 minutes 15 minutes of a podcast episode to   just give you gems of knowledge that you can apply  and start acting on immediately in your business   that was the whole idea was supposed to be like  weekly voice memo pep talks um but then i realized   i'm not really a condensed concise person  i tend to ramble and my patrons know this   because i do monday updates and i do those uh  but what's the american term bi-weekly we call it   fortnightly here where it's every two weeks but i  do fortnightly podcasts on my patreon and uh those   are about an hour long and i had no issue doing  those but with these unplanned i need to cough with these unplanned podcast episodes i don't know  if i just put it up on a pedestal but i definitely   was putting so much pressure on myself that i  couldn't bring myself to record or to work on   a 10-minute episode and of course the content is  different i need to be a little bit more organized   for these because i actually want to share  important information with you so that you can   apply it in your business rather than just  rambling about my personal life that's obviously   a little bit easier but i was just thinking more  about the the structure of the content, the style   that i would enjoy more to help me get over that  obstacle of feeling too much pressure to record so   that is why i dropped off right after i kind of  launched but i just wanted you guys to know that   and i just wanted to trial out i'm easing the  pressure off myself and just starting you know   i've talked about this in the previous episodes  because i need to hear that reminder as well   sometimes when you're stuck doing something try to  think about ways you can just this is not related   to the topic but i just wanted to say anyway think  about ways you can switch it up a little bit so   that you don't feel as scared or as pressured  to do it is there a different way that you could   do this so that you can experiment or challenge  yourself in a different way so this is this is the   format i'm just checking if i'm in frame so this  is not a perfect setup i kind of like this angle   because you get to see the wall at the back uh but  as you can tell it's a lot more casual am i too   far is this too far hello so as you can see we're  still figuring this out testing okay i'm just test   i turned it up a little bit i hope that's better  uh so as you can see this format is a lot more   relaxed i'm not trying to fit into a 10 minute  episode i'm just going to let myself ramble   i might do something completely different next  week but it's more important for me to show up   and actually do something than to not do anything  at all because i'm scared so i guess that's your   little reminder at the beginning and this might  turn into just a really long podcast episode but   we we don't know i don't know so i'm just winging  it so today's topic i've got some notes next to   me on my iPad* just some dot points uh but i just  want to make sure that i haven't missed anything   so what i mean by we're just gonna dive straight  into it what i mean by a sustainable business is   not really anything to do with the environment  but it is kind of relevant depending on what you   enjoy in your business um but i just want to say  running a business is extremely hard it can be   really exciting and fun at the beginning and it  should be because it's really exciting to start   up your own business but it's not enough to well i  believe it's not enough to rely on that excitement   and that fun in the beginning because when it  comes to really running a business full-time   there's a lot of up and downs and it's not  sustainable to only rely on having fun so i wanted   to cover in this episode a little bit more about  what i think it takes to really make your business   viable and sustainable in the long term we're not  going to go into a lot of details it's not going   to be like a workshop my workshop patrons will  know but i just wanted to chat and ramble and just   share my thoughts with you because it's i come  up with a few topics for these for this podcast   but i can never decide which one i want to do  because again i put that pressure on myself like   am i really ready to talk about this right  now but we're just gonna do it so like i said   to continue running a business i think you need  to rely on a lot more than just that feeling of   excitement and fun because i think there's a  lot more things involved in writing a business   that aren't so exciting and fun so we want to get  into what is that underlying kind of core reason   which uh will drive you to push through those  hard moments so i think the thing that is   really necessary for you to build a sustainable  business is to really really love what you do   i think that's i mean there's probably other  factors but i think that's one of the easiest   ways to build a successful and sustainable  business to be obsessed with what you do because   if you love something more than the average person  you're going to spend a disproportionate amount of   time working on it researching it reading all  about it watching videos on it getting obsessed   with it and i don't want to glorify or normalize  kind of unhealthy obsessions so i mean this in a   healthy way but i mean you really need to love  what you do and that is why even though they   technically work i'm not really going to advocate  for following trends or doing what's trendy to to   get yourself out there because i believe in  the long term game for lack of a better word   and i believe in building a business that you're  really proud of that you really love and that   is unique to what you love because if you love  something more than most people that will be your   competitive advantage and i don't think people see  it in this way like it could be a color palette   that you really identify with i know a few people  a few artists that have built their brand based   around a color palette it could be a specific art  style that you enjoy doing all the time it could   be a particular medium that you use a particular  brush it could be an ideology it could be values   i wrote down some more let me see if i forgot it  could be an emotion you could build your brand   around an emotion that you're really passionate  about um so for example just to include myself   in this uh to give you example i am really really  passionate about self-care personal growth and i   just remembered i didn't feed my fish i'm so sorry  jasper but i will feed you after recording this so   the the things that i'm really passionate about  and i really love and probably spend more than   average amount of time consuming content around  this is minimalism self-care personal growth   being mindful slow living all of those things  and kind of indirectly as a result i really like   soft neutral but deep earthy colors as well  that is grounding and relaxing at the same   time so i didn't just sit there and think of my  brand this is turning into a branding episode a   little bit and this is this topic kind of  covers a whole bunch of things related to   business so we're not going very deep into it  um but like i said i didn't just sit there and   decide what i wanted my brand to be what products  i wanted to have it's not something you can just   maybe you can but it's not something i just sat  there and thought about i really went with my gut   feeling of what do i really love and what would  i love to see in my store what would i really   love to work on you know what makes me excited to  work on what what topic what theme could i explore   right now that like really identifies with my  values what's the message that i want to put   out there into the world so self-care personal  growth and mindfulness and also promoting   minimalism and being intentional is really  important to me and hopefully my stickers   and my content reflect those values but because  i love those so much i'm willing to explore it   on a deeper level than just surface level and  i know those things aren't exactly unique and   they're kind of trendy right now as well but  my point is because i love the combination   of those things so much i consume a lot  of content around those things and so   i would think that i have a deeper knowledge and  understanding of those topics so that i am able to   convey that in my work and communicate that to  my audience but the idea is even though there   are particular things that are really trendy right  now that i maybe could be doing for my business or   maybe i should be doing because it's better for my  business i'm going to get so much more customers   i feel like i would burn out if i took  that path if i pursued something that i   wasn't really passionate about i feel like i  wouldn't last as long creatively because that   deep spark that passion that burn is not there so  i don't say all this to make you feel bad if you   don't know what you love yet but i just wanted to  promote to remind you guys that that's what will   set you apart if you love something a combination  of things more than the average person i think you   should really lean into that because i think that  is part of your strength i don't think people see   what you'd like as part of your strength but if  you think about it if you really like something   you're probably watching a ton of videos about  it you're probably reading all about it you're   probably following other content creators in that  industry or that niche so you're totally consumed   in that world and so you know about that interest  or that hobby much more than other people and   another reason why it's really beneficial and a  huge advantage to focus and narrow in on what you   like double down on that is because you don't have  to worry about what's trending you don't have to   concern yourself about what other people are doing  because you're focusing on the thing that you   enjoy doing most and you get deeper and deeper  into that knowledge and that's not to say that   you shouldn't branch out and try other things  but it's just bringing the the focus and the   intention back onto what you like and listening  to yourself and not to get too caught up in   what other people are doing basically so if you  don't know what you love to do yet that is totally   fine i think that's actually more common than not  i think a lot of people need to spend a lot of   time experimenting and figuring out what they want  before they you know really i just don't think   we should wait for that aha moment i don't think  it comes to you like that and i think we should   be well hopefully i can do this as well we should  be normalizing the process of a slow growth over   time i think um in business and just creatives  and artists as well we tend to admire artists   as we should artists that grow really quickly and  are really really big but we tend to forget that   a lot of them had i've talked about this in a  previous episode as well a lot of them have had   a long journey to get to that point so instead  of focusing on a creative's success or another   business's success where they are now i think  we should normalize looking at their journey and   their growth and applying that to ourself because  very rarely someone starts out on business and   knows exactly what they want straight away  and has not changed that once they've grown   so my point is you don't always know straight away  you can't like i said think about it you can't   just decide this is what i want my business to be  this is how it's going to grow and this is the the   art style i'm going to have you need to allow for  room to to play and experiment and to figure that   out because sometimes you need to go through that  process of self-exploration before you really   tap into how you feel and what you enjoy because  if you haven't given yourself time to really   think about that there's no way that you're  just going to sit there and decide what it is   that you're passionate about you really have to go  and explore and figure that out for yourself and   sometimes i'm not going to go into this into too  much detail because i feel like it's a whole other   topic as well but sometimes you might start on  one path and that leads you down another path   that you might not have thought of or even  considered without starting on that first   path this is going to get confusing but then that  second path leads you down another path and it   just keeps going down and it becomes a series  of steps that you could never have anticipated   but you never could have predicted either if you  didn't take that first step it's to me the way i   imagine it is like a process of unraveling  like a piece of string that is attached to   this makes those sense but the whole idea is you  need to just take a step forward in discovering   something even just discovering what you don't  like can be really did that make sense even just   discovering yeah what you don't like can be  really powerful as well because then you know   you don't want to go down that direction you're  like i really really don't like doing this this   is not an area i want to deal with i don't think i  could come up with more product ideas in this area   this is not something i would personally  buy then it could veer you into the other   direction so i just want you to tap into how  you feel and what is your reaction to things so   um it could just be picking up a random hobby  just literally start somewhere if you have no idea   start with something that um you find interesting  but maybe you're not sure how you feel about it   or you could just think about what is something  that you could spend hours doing what is something   currently that you spend hours doing because  that's probably a very good indication of what   you enjoy spending a disproportionate amount of  time on you could go on pinterest browse through a   bunch of photos the pinterest algorithm is skewed  to be more what you like but try to click around   see different topics see different aesthetics  and art styles and try to gather some pictures   that really resonate with you what are pictures  that you react to more than others do you have a   certain visceral gut reaction to some other than  others you know are there some that really make   you feel some type of way so pay attention to  how you feel when you consume content and think   about is this something that i would enjoy and  want to explore more and remember you need to be   open to just being playful and experimenting and  trying new things don't box yourself in straight   away you might find something that you'd like  and then over time you're like oh i don't quite   like this but i think if i modify this i could  take maybe this path instead and it all builds   up upon each other so don't see it as wasted  time just see it as playful exploration because   what you like and what you enjoy doing will  change over time as you build up knowledge and   like i said it's really rare and difficult to  know instantly from the beginning what it is   you want to do and want to spend your days doing  that's not a common thing so don't feel bad if   you don't really know where you want to take your  business yet the main thing is just to focus on   moving forward and finding that direction forward  so that you are pushing yourself in a direction   that allows you to explore what it is that you  want to do and maybe it's not something that you   love with a passion i'm a bit cautious to use  the word passion oh i'm really sweaty i'm a bit   cautious to use that word because i feel like  that word can put people on the wrong path and   they feel like they need to have that burning  desire to feel a certain way about something   in order for that to be considered your passion if  you just genuinely gen genuinely i said that weird   if you just really love doing something but maybe  you don't have that intense maybe you're just   a chill person and you don't have those intense  feelings burning desire you know so it could just   be something that you're really good at as well so  try to find different things different angles that   you could maybe put your own twist on so i think  just as long as you start somewhere and start   experimenting and just keep pushing through  you'll slowly get more clarity that way and oh it's my candle i could hear noises and  i wasn't sure what it was it was scaring me   so just to bring it back i want to say that  people ask me sometimes how do i come up with   new product ideas how do i find inspiration how  do i deal with burnout and those questions are   a little bit hard for me to answer because  i am lucky in the sense that i did know   from the beginning this is not encouraging at all  but i i was always very sure of what i wanted to   do i was very sure of my brand and how i wanted my  brand to feel and what i wanted to stand for what   i wanted it to stand for and that's not because  just instantly i woke up and that's what i wanted   to do i had years before that where i was working  on other projects that led me to this very moment   so even though i launched my shop i don't even  remember like two years ago around two years ago   there were years before that before my shop  even existed that i was already putting in   the work to discover myself and discover what i  like so i think it's important to mention that   i think uh it's like the tip of an iceberg you'd  never really know fully what goes into someone's   story unless you dive a little bit deeper  into it and um what was i saying oh yeah so   with me burnout it doesn't happen that  much i think it's happened once in   my lifetime doing studio vlogs but that happened  for a number of different reasons but generally   i don't because i this is not really related  so i could go into this in a different episode   but i tap into how i feel and i never push myself  too far to the point that i burn out that's all   i'm going to say about that because it's not  really related but if you're interested i could   share my thoughts about that in a different  episode with product ideas again i just lean into   what excites me the most what i would personally  use in my planner what else i think would round   out my product line that fits in with the whole  minimal self-care business intentional snow   slow living i have a bunch of keywords throw  at you but i think if you can double down on   what it is that you're good at what it is that  you absolutely love whatever is your strength   those things will become easier not saying that  it's easy but it will become a little bit clearer   and a little bit easier because you start to trust  your own intuition you start to trust your own   preferences and your styles and you're not really  worrying about what's trendy or what other people   are doing or worrying about what you should  be doing you're focusing more on you're just   honing in on yourself and you're starting to trust  your own voice a little bit more and that is so   important for everyone to do because that is your  competitive advantage you need to be able to stand   out and you need to be able to do things in your  own unique creative way being different is not a   bad thing if you like really really different  things and you're like oh i feel like i don't   i was so rudely interrupted by my camera i totally  forgot that it turns off after every 30 minutes of   recording i'm not gonna go into that so before i  was cut off i had to review the footage and look   at it but i was basically talking about how if  you feel like you have if you just feel different   in your community or there's something about you  that you're like oh i don't really fit in because   there's this about me or i like this and that's  not really maybe seen in this community or there's   something about you that you like that you feel  isolates you a little bit i want you to reframe   that because that's actually what makes you unique  and different and i think that's what will give   you that competitive edge if you are trying to  start a business or just trying to stand out from   the crowd so i think don't think of it as a bad  thing to be different or to like different things   because that unique combination of traits and  interests is what will set you apart and i just   wanted to mention also that the reason why loving  what you do enjoying what you do is important is   you're just going to want to work on your business  a lot more and it's going to make it a lot easier   to stick with doing tedious boring admin tasks  which i kind of enjoy in those times when it's not   so fun those behind the scenes periods where it's  maybe not so glamorous to record it and if you   really believe in what you do if you really enjoy  what you do that will help you get through those   moments better because you're working towards  something else you're working towards something   more that you enjoy i hope that makes sense but uh  i think it's really nice for customers as well to   look at a business and to really feel like so much  love has gone into the making of the products or   the service and just how the business shows up i  think that energy we're getting a little bit more   spiritual now but that energy when you really  love what you do i think that just manifests   in different ways and i think it really is  obvious when you love what you do and you're   passionate about what you do so you want  to be able to communicate that to customers   as well so i guess final messages if you are  at the beginning of your business don't worry   too much about trends and what everyone else is  doing and um thinking like that's what you should   be doing i think it's so invaluable to stick  with to to listen to what it is that you really   personally like and how how you will stand out  from the crowd what are you going to bring to this   world that is so uniquely you there is so much you  can explore and i know each and every one of you   are so different and have so much to offer  so i don't want you to shy away from your   differences and i want you to see that as a  source of competitive strength you will then   find people that i'm rambling now but you'll  find people that are on your same wavelength   that vibe with you that are really interested  in those things too so that's that's it i   guess don't box yourself in let yourself play let  yourself experiment don't be so hard on yourself   let yourself discover things about yourself and  listen more to yourself as well give it some time   it can be a slow burn and i know you see other  creatives with which is amazing for them we   should be celebrating them again another topic  um don't let that feel don't let that make you   feel bad about yourself because i'm going  into so many topics someone else's success   does not affect yours if someone else is  succeeding no i'm not going to go into   this because i'm really passionate about that  as well so i will talk about that in the next   podcast episode i've already decided as of this  moment it's going to be community over competition   so i wish you this is gonna be um every two  weeks or once a month i haven't decided yet   let's start with once a month because that's  a lot less pressure for me and if i decide to   do it every two weeks then even better bonus  bonus for you bonus for me i hope but i hope   you enjoyed this episode i wish you have a that's  a weird thing to say i don't think i've ever said   that i wish you have a lovely week i wish you  have a lovely month and um whatever form you're   listening to this in i think videos i think you  guys watch videos more um thank you thank you   for being here thank you for letting me ramble  uh even if you're uh watching this as a video   uh no i was gonna say if you're watching this  no if you're listening to this as a podcast and   you're feeling a little bit fomo fear of missing  out because you're not watching the video   i promise you're not missing much i promise you're  not missing much except for my really exaggerated   expressions and hand gestures so um i'm glad  some of you prefer one of the i don't know   what i'm talking about okay goodbye thanks for  listening and i'll see you in the next episode bye

2021-10-03 22:03

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