Best WordPress Theme for Your Business: Interview with @Craylor Made

Best WordPress Theme for Your Business: Interview with @Craylor Made

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Hello everyone, I hope you are doing great.  Today we are joined by Christian Taylor who is   an entrepreneur drummer and creator of the YouTube  channel Trailermaid where he makes video tutorials   on how to create websites, getting online and  building your brand. Today alongside with him   we are going to discuss a very important topic in  WordPress which is where to find and how to select   the perfect theme for your business. Enjoy the  video and don't forget to subscribe. This video   was brought to you by 10Web an automated WordPress  platform designed for agencies. Automate hosting,  

speed optimization, migration, site building and  management and skyrocket your agency growth.   Sign up for a 14-day free trial  and experience through automation.   Hey Christian, thank you so much for accepting our  invitation. Yeah thanks for having me. I was really   glad that you reached out and I'm excited to be  here. So before going to the main topic of our   discussion and talking about WordPress themes I  would like to ask you to tell us a bit more about   like your personal history with WordPress. I know  that you started your first business when you   were 13 and did you... what was it first of all? And  did you use WordPress back then? Yeah so my first  

business was actually selling Minecraft servers  or renting them I guess, kind of, like web hosting   but for Minecraft servers and I was just renting  dedicated servers from a host and, you know, had the   software on there to kind of split the server  up into different Minecraft servers for people   and I mostly started out using static HTML templates so I would just kind of edit the   HTML myself and have it on a web hosting  account but I did start messing around with   WordPress around that time and that's definitely  what got me interested was just looking for   a better website builder rather than having  to edit all the code, the HTML code by hand.   Okay, and can you also tell us like what was the  very first website you built with WordPress? So, I  might, I believe, if I remember correctly my  first WordPress website was for my own personal   Minecraft server. I had, I was trying to promote  it and I maybe had like some sort of donation   plugging on there that was a big thing back in the  day on minecraft where people could donate to get   perks in the game and I may have had like a blog  or like an events page I think, like certain, you   know, upcoming events on the server that you can  join but from what I remember that was my   first WordPress site. Okay perfect i i really love  when people like make their passions or something   they like it and they make it into business so  it was great to hear your story yeah definitely   it's it's been a journey for sure so uh when i  was building my very first wordpress website and   it was actually a gaming website as well it was  about for posting news about esports so i was   very very confused i had no idea how to select the  theme for for my website should i like think about   what's more important for me right now or should  i look into the future and find a theme that will   incorporate all of those features i might need  in future so should i pay for it or no so can you   guide us like through the whole process and what  are some criterias when selecting wordpress themes   yeah definitely so first we'll kind of touch  on the the paid themes and we'll get into paid   versus free in a minute but if you are looking  at a paid theme i first like to tell people   you know what what's the developer reputation like  if you're looking at a theme say on themeforest   does the developer have good reviews do they have  a lot of sales on that theme what are the comments   saying maybe you can look on youtube or google  and search for the theme and see if anyone's got   any independent reviews because there's a lot  of paid and free themes out there that are just   very low quality code and a low quality back  end you're going to be frustrated if you don't   really look into the developer's reputation and  make sure that they make high quality stuff so   that would be the first one um the the second  thing would be what page builder does it use   and knowing if there's one you prefer such as wp  bakery or elementor sometimes themes will support   both but oftentimes i find that they include one  or the other so if you tend to prefer elementor   or wp bakery i think it's good to find a theme  that fits that page builder you're used to   because i i find that i prefer wp bakery and  so when i look for a theme that's typically a   requirement is i want it to include that support  that so i can feel at home with the editing side   of it and there you know there's a lot of factors  i've got here how does the theme scale on mobile i   think a lot of us will look on desktop and say oh  this theme demo looks awesome and ninety percent   of the time they look awesome on mobile too but  that's definitely a factor in our mobile first   internet too make sure you pull out your phone  load the demo there see how does the scale does   this look good does anything look funky when it's  squished down to a phone screen that's important   um how do you like the demo options available you  know sometimes i will buy a theme when i don't   love the demo options because i can see the  bigger picture of okay i like the buttons i   like the styling i just don't like how they have  these demo pages arranged and you can certainly   do that if you're comfortable with wordpress  but i think for a lot of us we're looking for   can i just import one of the demo sites as a base  and just edit it from there i think that's what   a lot of wordpress builders do including myself  in some scenarios so you know click through the   different demo pages a lot of themes will have  multiple different demos almost like different   sets of websites that you can import see  if there's one that stands out to you   another factor would be how long is the customer  support valid on themeforest by default that would   be six months and then you have the option  to extend it or you know if you're buying   it from an independent site or somewhere else  it's important to know you know do i have to   renew my support is it valid for the lifetime  of the theme is there any customer support   that's certainly a factor and the last one i have  here is what is the support like for essential   plugins for your needs so if you're doing an  e-commerce store you're probably using woocommerce   does the theme support woocommerce is it  optimized for it you know if you don't   care about woocommerce that's that's fine you  don't have to worry about that but definitely no   you know if you're using like bb press the forum  plug-in how does the theme run on that so those   are i know there's a lot there but those are  some of the important factors i've got for   choosing a paid wordpress theme perfect thank  you for those points and you actually mentioned   customer support and i wanted to touch up to this  point as well so i've also seen that some websites   that sell themes uh do not have customer support  included so would you recommend everyone to like   absolutely get at least the minimum packages  for customer support yeah so i i would say   generally i would just pick a different theme  that's got support included i mean you'll have   to gauge you know how much do you like this theme  what does it cost is it does it make sense to you   but generally speaking i kind of would expect  that a paid theme i purchased would have some   sort of support included so you know i guess if  if you're in that scenario and you're like this   is definitely the theme i'm gonna buy should  i buy support or not i would probably hold off   and just buy support later if you can you know if  it's something where you have to buy it up front   with the theme then maybe you know it i guess you  kind of know where you're at with wordpress and   your skill level sometimes even the most skilled  wordpress developers could use some support from   the theme developer because there's something  that just doesn't make sense or is a little   you know unconventional and the theme  developer knows their theme inside and out but   man that's that's a hard question i think  it's it's really just a case-by-case basis   got it so yeah it depends basically on yourself  and your wordpress knowledge um actually when you   were showing this uh another thing came to my mind  and i've seen recently that many wordpress theme   developers have also discord servers which if you  guys listening as there don't know is a platform   or an application for creating communities and  some theme developers have wordpress servers   where you can go and ask questions to other  people who have bought the same theme and   there have been a couple of times when it was  much faster than waiting for the customer support   from the developers themselves yeah oh totally  and you know another factor i like to point out is   if you're really picking your theme based on  developer reputation and a credible theme that a   lot of users are using then there's probably some  sort of community or forum site out there that you   can go to and talk to other users of that theme  and that's similar to the discord server like you   mentioned i'm a big proponent of finding a theme  that's got support it's got people backing it   you know it's it's not just some random theme you  found on google but it's like a i guess you could   call it like a super theme examples of this  would be like divi aveda um there's there's   several other ones on theme forest but you know  big credible themes that have been out there for   many years they've got a lot of sales and a lot of  people using it i think that's going to go hand in   hand with the customer support experience you get  okay yeah got it so um and just to clarify again   you are recommending to pay for premium  themes right instead of getting the free ones   generally yes so what i find is if you're doing  a blog don't overlook the free included wordpress   themes this would be like 2021 2020 you know all  those themes that come with wordpress i like those   because they're official you know they're they're  vetted by the wordpress team they're high quality   they're not super advanced and they're not super  flashy so i would not use that if you're trying   to do a corporate landing page or a sales page or  like hey this is my local business i'd probably   shy away from that and get a premium theme but if  you are just doing a blog and you're starting with   a low budget then i would not overlook those free  themes i think they're actually pretty nice for   blogs that are starting out and the other thing  would be e-commerce if you're using woocommerce   i tend to favor their storefront theme which is  free as a base they do have like styling packs   for that that you can pay for and kind of change  up the look but i like storefront because it's   free and once again it's an official theme so you  know it's gonna work with woocommerce it's gonna   update with all the woocommerce updates and not  get broken and i get nervous about third-party   themes and woocommerce sometimes because you never  know if you update the woocommerce plugin is it   going to take out your store and all of a sudden  things are broken so it's it's honestly very nice   that those are two options that are totally free  and they're kind of endorsed by wordpress but yeah   for anything else if you're like a corporation  or local business or you know you're doing like a   portfolio or like a personal almost like a resume  type about me website generally i would say it's   worth it to buy a premium theme and one thing to  look out for is there's a lot of freemium themes   out there meaning they have a free version but  they also have a pro version i typically recommend   staying away from those because i find that  you start building your site on the free theme   but there's all these limitations and you just  end up getting frustrated and given and by the   pro upgrade it's kind of like they they plan  for you to do that all along and usually the pro   versions of those themes end up costing more than  just buying a paid theme to begin with so i would   definitely be cautious about other free themes  out there that aren't the official wordpress ones   okay the the this is actually all of those are  great things to know when selecting the theme   and i'm sure everyone who just heard you  will be more aware of freemium themes   so you also mentioned three different  categories actually so you mentioned e-commerce   you also talked about blogs and for example that  people can use free themes for blogs and also   you said that for corporate or for like flash  landing pages uh people can get themes so we   have three categories here ecommerce blogs  and landing pages are there any differences   uh for like selecting themes or like i don't know  in case of e-commerce i should put more attention   to these features and in case of landing page  i should put more attention to the other one   um so what how would you recommend people to look  into that depending on their business yeah so if   you're doing a landing page i would say the page  builder and the demo content is super important   because you're going to be doing a lot of drag  and drop you know arranging your hero section and   maybe you've got like a section with some icons  and text and animations so i would say that   is very important for landing pages it goes  back to what i said earlier do you prefer wp   bakery do you prefer elementor if you don't  know that's okay you can do some exploring   and experiment with different page builders  and options but if you know what you want   make sure you pay close attention to that and  really vision the site you know look through the   demos and say can i see my company logo here  can i see this being my landing page and the   caveat to that is steam developers tend to kind  of stuff their demos full of like every possible   thing the theme could do and every animation so  sometimes the demos can be a little overwhelming   a little bit busy because they're trying to  fit in every single thing that it could do   but definitely pay attention to that for a  landing page make sure that it's something   that would work you know if you're doing a blog  i don't want to say that the page builder is   not important because it could be useful if you're  doing an about page or a contact page but i tend   to think it's less important so you know if you've  got a blog and maybe you prefer wp bakery but   there's an elementor theme that you really love  and you think it's perfect for your blog you like   the styling maybe it's okay to do that because  you're mainly going to be creating blog posts   which is kind of the standard wordpress gutenberg  ui that everyone knows and loves and you're going   to be messing with the actual pages a lot less and  for e-commerce i would say it's all about finding   support for woocommerce again like i'm a little  bit weary of third-party themes for woocommerce   but i know a lot of people use them and they love  them so just make sure it supports woocommerce   make sure it's a credible theme developer you  know you really got to make sure that they're   going to update the theme in a timely manner with  woocommerce because uh sometimes if you've used   woocommerce you know when they put out an update  to woocommerce they'll say something about like   hey the the theme doesn't support it yet or  make sure that this steam supports the update so   i would say those are the different things  to pay attention to in each category   okay perfect thanks for clarifying everything for  each of those categories and what are like the   best sources for finding those things so there's  three that i personally like and that would be   wordpress.org for free themes again you've got  to be careful with the free themes but it is   a good place to look and see what some of the  free themes are and they may even have paid   themes i'm not too sure on that but that's always  a place you can start i personally really like   themeforest for paid themes there's also elegant  themes they are the developers behind divi   i think that's really their only wordpress  theme at this point but it's sold directly   on their website which is elegant themes it's  not sold on themeforest or any other marketplace   but those would be the three for me wordpress.org  theme forest elegant themes there may be some  

other great marketplaces out there those are just  the three that i've known and have stuck to over   the years so another important aspect of websites  is the speed so we are browsing through all those   three sources that you mentioned we saw a theme  that we liked so uh what are the best ways of   understanding like whether this website has good  speed or it will like drop our seo rankings or   just affect negatively the overall experience for  our website visitors yeah so this is a tough one   you know i mean there's there's tools out there  like the google page speed insight that you can   run on the demo so that will tell you stuff like  the the test time on the first meaningful paint   it's like a term for how fast does the content  load for the user to read so google's got all   sorts of algorithms and tests behind it but  you can try the pagespeed insight tool from   google just put in the demo theme url that the  developer has listed see what score it gives   and there's other tools out there if you google  just free online tools where you can paste the   the demo site and it'll check it but you  know there's a lot of factors to it that   both the theme developer and you could potentially  skew which way those results go i've got here   like the hosting and the caching that you're  using that can make a big difference on that   score you know whether the code is minified  whether your images are optimized and compressed   and those are all things that the theme developer  may or may not be doing or things that you may or   may not be doing so i've had cases where you know  i check a theme's score on page insight and i'm   like oh this is this is speedy this is great then  once i get it set up on my site it's a lot slower   and it's like well you know i don't know how  the theme developer did their optimization   how did they compress their images down  what sort of caching plug-in are they using   so you know there's other things you can do  like the non-scientific real world test of   just loading it uploading the demo and saying does  this feel slow does this compare with facebook and   twitter which probably not because they've got  a ton of money into optimization and stuff but   that's a really really complex question with  a lot of caveats to it i mean i do think it's   smart to check it against page speed insights  absolutely i do that when i'm looking for a theme   but i don't think it's the whole story and i think  that it really could go either way there's cases   where you could improve that score on your own  from the demo by doing your own optimizations   or there's cases that the developer may have  such great optimizations that you don't know   exactly what they were doing and you kind of  struggle to meet that score on your own website uh the advice of like checking the  demo or using google pageviet score   is like it's a life hack i think i for  example i never stopped of doing that   and from now on i will definitely do it do it  and uh and i absolutely agree with you that   hosting for example is also very very important  for the website speed and just teams cannot   help or a perfectly optimized theme can  run very very poorly on a bad hosting   so i would also like to talk to you about  plugins and how they work with themes   like do you have any bad experiences where  for example you have installed a plugin   on your website and it completely ruined  your your website and all your previous work i definitely have so i had a theme where the  blog page well i guess this is kind of your   question in reverse but the blog post page would  not work unless you had woocommerce installed   which i thought was super strange i was not  interested in making my website a store i didn't   want woocommerce i found that it was slowing the  whole site down you know if you if if your store   is ecommerce and you need woocommerce that's  perfectly fine but i didn't need woocommerce   slowing my site down when i'm not going to use  it but the whole theme would break if woocommerce   wasn't installed or the blog post page would so  that was very strange and i'm trying to think   of other instances i don't know that i've ever  installed a plug-in and had it break a theme   um it's certainly possible i have seen  cases of it happening to people i don't   know that that's ever happened to me i  have had or i i have had instances where   third-party plug-ins end up causing like a  security hole in the site and it gets hacked but   that's not really related to the theme that's  more kind of an issue with the plug-in itself but   yeah you do definitely have to be careful with  the plug-ins you choose to use with your site   yeah and always do backups before doing any  significant changes just in case yeah i'm a huge   fan of automatic daily backups or weekly backups  you know just something where you don't have to   remember every time you edit it to go and make a  backup first because i don't remember i just lean   on automatic backups and if something gets messed  up i just go click restore get the midnight backup   and i'm back where i started yeah i agree with  you and that's actually one of uh very important   features that we have at the 10 web to help our  clients never to lose anything we also always   automatically back up their website depending  on their preference like the data schedules   and uh so wordpress is developing and it's  developing quite quickly and so are themes   uh what do you think will be the  industry of teams going into 2021 oh man   i love this question so i think in 2021 and beyond  we're gonna see a lot more block-based themes   so these would be themes that work with  gutenberg natively and the new full-site   editing that's coming to wordpress that's kind  of been in beta-ish for about the past year or so   and that's going to be where you can actually use  blocks so kind of like there's blocks in gutenberg   you'll be able to use that on things like the  header the footer the sidebar and have an entirely   new way to edit your wordpress website so i think  in 2021 we're going to see more wordpress themes   come out that are steering towards a gutenberg  and block based editor where it's going to start   to use the new included wordpress editor and  start to phase out the third party page builders   i certainly don't think they're dead you  know if you like wp bakery or elementor or   divi they've got their own page builder i don't  think those are dead i think they're going to be   around for many years to come and i think there's  going to be pros and cons to each solution but i   do think we're going to see more theme developers  embracing the built-in page builder which would be   gutenberg for now or whatever it becomes in the  future and the whole block system of wordpress   and maybe getting away from some of those  third-party page builders which i am really   excited about because i think that the next big  phase of wordpress is going to be creating a more   uniform solution for everyone so wordpress is just  wordpress and people know hey i can buy this theme   it's going to be edited the same exact way  that this other theme is going to be edited   and that's using the default wordpress tools maybe  we can kind of get away from all the third-party   plugins that add-on and add-on and add-on to  wordpress and change the panel and sometimes   it can be confusing you know just being like  wait well in this theme i do this to edit the   header and in this theme i have to go here which  is different so i really hope that we see more   consistency in wordpress in 2021 so yeah  as you know we have recently launched uh   our ai builder which helps companies to recreate  websites and um create themes out of different   websites which then can can later be edited  using 10 web editor that is based on elementor   so what do you think about this approach and  like overall the use of ai going into the future   yeah so i think it's pretty neat i did have a  chance to mess around with the ai builder and   kind of see how it would clone another  website i think it's kind of fun to be able to   use a website for inspiration and then edit it and  make it your own from there so i really like that   and you know i think that ai will be used in the  future to help people create more basic websites   wix has already done this with wix adi you can  kind of go on there and say here's my business   name here's my color scheme and they'll assemble  like different sites that you could pick from   as a base i certainly don't think that ai is  going to replace the need for a designer you   know if you really really want a unique great  looking in-depth website i think there's no   substitute for a human who's you know they've  got the graphic eye and they're saying hey let's   do this here and this here but i do think that ai  is going to give people a starting point and it's   going to be where if you want a basic blog or a  basic landing page for your business in the future   you can almost just fill out a form and say here's  my business name here's my logo it can pull colors   from your logo and you know here's a little piece  of text about my business and it could suggest   maybe themes to you or maybe like within a theme  it could almost like build a page for you and say   hey what do you think about this what do you think  about this and it could give you inspiration to   take that and craft it into your website so i  think there's a big future for ai and web design   you know we absolutely agree with you and  our goal as a company is also to help uh   developers agencies freelancers everyone  to just make their work quicker and   it's not gonna replace uh it people in any  ways it it's just ai is definitely going to   help all of those people with website  building yeah definitely i totally agree   and uh actually to to end this interview i've  prepared some blitz questions that i would love   to ask you just tell me when you are ready all  right let's go for it okay um i do work do you   prefer working on a hardware or software business  um i'd say software and that would be because   the software is always moving you  know there's new exciting stuff   and since i do youtube i you know i love talking  about software more than hardware because   it's easier to produce that content it's just you  know you don't have to take the b-roll shots of   the physical hardware and get the lighting  just right for that so i definitely prefer   software businesses what is more important for  you when learning a new skill theory or practice   practice for sure 100 i think that theory is  great and there's a lot of value in knowing it but   at the end of the day you have to figure out  what works for you when you're doing the skill   and i'm kind of a big proponent of just jump  in and try it and learn as you go so uh you   are one of those people who keeps tutorials  in the beginning yeah for sure i absolutely do so do you prefer watching videos or listening to  podcasts oh man i like both for different reasons   if i had to pick watching videos i'm definitely a  visual learner again that's another reason i love   doing youtube because that's how i connect best  with content but podcasts are nice for driving   though or you know at night when i'm falling  asleep i definitely listen to podcasts which is   kind of funny because i fall asleep halfway  through and miss it but that's kind of the   point when i'm listening to it at night  but yeah video for sure and what is more   interesting for you to do creating websites  or working on marketing slash branding you know i would say working on marketing  and branding because there's a lot of that   kind of built into creating a website so if  we can kind of separate and be like creating   the website it's the technical side of  dragging the elements on the page and   working on the different sections and marketing  would be more hey what's the logo going on that   page what is the page going to say that's going  to speak to the potential customer and you know   what are we going to do for this ad campaign  what is this magazine slot going to look like i   definitely prefer working on the branding and the  marketing side of things and the last question who   do you think is a better drummer john bonham or  anyone else oh man oh that's a blindsided question   ah i don't know much about john i feel like i'm  totally embarrassing myself here but because if   i pick a side there's gonna be people that are  like ah about either side but just because i don't   really know his drumming style which i may get  flamed for in the comments that's fine and give   you permission to do that but i would say anyone  else simply because i'm not familiar with him but   you guys can roast me in the comments it's  totally fine or we can just cut this question   either one yeah actually john bonham  is the drummer of led zeppelin   okay all right yeah i'm i'm not really much into  classic rock or the more old school bands which i   so whenever people ask me questions like that i  never know what to say because i'm like oh i don't   want to sound dumb but if i don't acknowledge this  drummer who's clearly like famous and a legend to   some people then i'm just going to get attacked  for like what how could you not know this person   like i always say that i don't really love the  beatles that's like a a big friction point where   people will come at me like what the beatles are  untouchable but anyway no one's gonna blame you   here and uh you don't have to be you don't have  to know all the drummers to be a good one yourself   um so this was all from me and thank you so much  for accepting invitation for being here and for   uh giving this your time and sharing all this  valuable knowledge with us uh it was really great   i personally learned a lot i'm sure everyone did  so thank you once again so much for being here   yeah thanks for having me it was a pleasure to  uh do this interview thank you have a nice day   goodbye you too bye-bye this video was  brought to you by ten web an automated   wordpress platform designed for agencies  automate hosting speed optimization migration   site building and management  and skyrocket your agency growth   sign up for a 14 day free trial  and experience through automation

2021-04-23 23:43

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