Behind the Scenes of the Business: 2018 Artist of Life Workbook Vlog
Hey. Guys welcome back to lavender it's Eileen so you probably know that I've created something called the artist of life workbook, I've talked about it so much on this channel hopefully you know about it so today I wanted to share the vlog of my, journey to, creating, and. Shipping. And, getting. This workbook out I just want to show like the behind the scenes of the business side of things, and I was just gonna make this like a normal vlog, but I realized I have a lot of like holes in my vlogs because I'm not good at thinking to vlog sometimes, so I thought it'd be better if I just narrate it like this so, I actually launched, the artist of life workbook for the first time in November. 2016. In November, or December and, it, launched, as a digital PDF. Workbook, that was it and I, got a lot of people, asking for a print version so, I, scrambled. And I made a very small, sample, size of print workbooks, for the 2017. Artist of life workbook, so that version will hold, a very special place in my heart because it was the time that I took like a big leap, anyway. That first print workbook was kind of an afterthought, like I didn't put so much effort. Or planning, ahead in, creating. That so it just came out really really last minute like delivered. In like late January, or February of, 2017. So, for. 2018. S version of the workbook I was like okay this year I've done, it before I know how to do it better this time I'm gonna start a lot earlier, and so, after, gathering feedback, around, August, was when I started to actively, work on the next version of the workbook so in August, that's when I went, shopping for journals. That I liked found like the, colors that I liked the materials, that I liked the papers that I liked and I sent, that to my, manufacturer. But, yeah in like August and September I, was really working on like completely. Redesigning, the workbook, just making, it a lot better than it was last year and designing it in color because the, first version was just black and white so the second version was like prettier. Exercises, were more refined I added more so yeah, I was really proud of my, design for that one so fast forward a little bit I finally get the first sample, of the. Artist of life workbook, and immediately. Upon like seeing that first sample. I was like oh my god the cover is so bad because the font was too small it was aligned, to the sides but I realized, that with books you have to align it to the fold so, I had to just redo. The front design, and, in. The book I think I just found a couple typos, and fixed, that for the next versions, I also, did love the material from the first sample so I asked them to give me some other options, of materials, so, then, I waited, a few, weeks maybe like a month for the second sample to arrive and the. Second samples, they, I don't know why they sent me so much maybe it's because so, you have to pay like $600. Each time you get a sample made just because they have to like they have to recreate that mold for the gold foiling of the cover I don't know it's just basically an expensive, process but I was like I have, to see a sample before I you. Know pick the final product so they created all these samples and, I have a lot of extra covers by the way if you guys want one, for some apparent reason let me know I could send some to you so, here's the point where I was sorting through the second round of samples. I'm. Kind of confused why they sent me so many different, covers. Oh. I. Feel about this right now. It's. Too thick so this, is before I thought it was a little too small and it's not like the, boss so I made it bigger but I think I made it too big.
It's. Kind of hard to catch upon. Seeing the second round of samples I realized, that I made, the font a little too, big it just looked too overwhelming, on the cover at this point in time we were cutting it real close there, was no time to have another round of samples, made sent, to me and then me to decide yes or no if I like that sample then go. Into final production so. I just, basically shrunk. The design of the font a little bit, so it was like bigger font than the first sample smaller, font than the second sample I just, hope that the happy medium would be perfect so I had. Like a small version a big version and then I was like okay hopefully the, next version will work and I didn't have time to see it before, it was printed I was just like let's. Just hope this goes well so. That third cover design was the final, version that you see on all of, your artists, of life workbooks, so at this point I have these samples, that I'm supposed, to shoot with to, promote the artists of life workbook, because if I were to wait for the final version of the artist of life workbook to be done, and sent to me I would have had to wait until Christmas and there, was no way I was gonna wait till Christmas to, get the books then, take photos and then sell it because. It was too late it was already New Year's so I was cutting it real close so I had to have a photo shoot with, the sample. Workbooks, I don't, know if you guys noticed but the, photos. And videos promoting. The workbook, that I, shot, with Karen, the, cover design is actually slightly bigger than the actual version, of the artist of life workbook and the reason was because we had no time to wait for the final one to be made we just had to shoot with something so you could imagine me, at this point like I'm super, nervous I'm super frustrated. And. I was just very not. Confident. In my product, I'm like I don't think it looks good I don't think it just, doesn't. Meet my standards, of like how good I want it to be but, I already booked a dates for the photo shoot with Karen, and I, was like I'm just gonna show up with these books and see what we can do and luckily. Like honestly I'm saved. By Karen, Rosalee because she made the workbooks look so good she, is like a flat lay Queen and everything. About her aesthetic, is soft. Dreamy, beautiful girly. Feminine floral, like everything, that I love and so. I feel like thanks, to Karen she brought, my workbook, to life like she really brought my vision to life she, went above and beyond anything that I could. Have expected, of the workbook and honestly. Guys the highlight, of this whole workbook, journey was that, day having. A photo shoot with Karen, because we're. Just too creative, friends working together like, getting excited about creating.
Pretty Things together and that, was so fun also because for me, and, oh this, is not the final version like, it's not gonna look right and then Karen's like girl. I know how to do Photoshop I can make it smaller if you want and so, I'm like oh my god I forgot, that you could Photoshop photos, and Karen is like a whiz Photoshop. I'm used to like videos, and in videos you can't really like change. Images, like what you see is what you get in a video but with Photoshop. Thankfully. You can like edit, things so it let me show you this photo right here where there's like three workbooks, the. Workbook. Numbers, are actually photoshopped. They were essentially, different sample, types and we, just made it look like the. The, one sample that was the best-looking sample, after the photo shoot I was literally like high on life I was so excited I was so happy and like a few days after that I was working, on creating. The pages, for my shop so I stayed, up all night to like wrap things up finish everything make sure it looks good so, it's about 1215, a.m., right, now and, I'd. Literally spend the entire day. Working. On my website, working on like the product, pages for the digital work book print work book and the mastermind, and I didn't realize that it would take me this long it took me like all, day basically, went in my head I was like I could do it in like three or four hours so, I wanted to do my launch today, but, I mean, it's. Way past the, time that I wanted to lunch and you. Know what it's okay because now that it's night it's kind of this like quiet. Time, where, I feel, like I can breathe again like this whole day I was just been like you know stuck on my computer, but. Uh I. Just wanted to capture this moment because. I don't, know I'm just excited cuz it turned out so pretty. Okay. Maybe I don't have the energy to do like a lively, vlog, right now because I've. Just been like zoned, in, and. Then. I launched, it in the morning and then, I went to bed and then. When I woke up and I wish I've logged this but I was too in a nightmare state to vlog it but when, I woke up like my. Website basically was. Down everything, crashed like once, I sent that like first email blast to the soft-launched, people my, website was maybe up for like three or four hours, for it crashed because of like the traffic and who, knows what so yeah. After launching, my site people were trying to buy the workbook, and yet it continually. Was, crashing, and you guys who were there experiencing. It you, get it it was frustrating for everybody, okay and I, wish that no, one had to deal with things like that but technical, issues are a part of reality and, so, like I spent like a whole week with like two different web developers, and like working, with tech support with, my hosting provider boring. Boring background. Stuff okay brushing. Over that whole chaotic, scenario, I have. A friend named Lynette who was organizing, an event called a vision board soiree, where she was bringing like a few influencer, friends there to make vision boards and, she asked me like hey Eileen can i buy some of your workbooks or promote some of your workbooks to the influencers, there at that event and I was like oh my god yes so, because the workbook was still in production at that point I basically, paid, extra, to tell them to just like finish. The first 40, workbooks and heirship it to me like ASAP, so I can make it in time for this event. Okay. Unboxing. This for the first time this is the final, workbook. Okay. Here's, the final product, the final workbook. Opening. It for the first day. All. Right. Binding. Looks good. Colors. Pretty. Good. So. The event was a success and, it was so nice to see people like hold, my workbook in their hands, and look, at it and say like wow this looks so pretty this looks high-quality, like it, just felt so amazing, it was definitely, like I felt, like I won that day you know like I accomplished, something and I was really proud of myself so, today I'm back at the office I'm wrapping. The, influencer. Workbook, so I ordered like a special, batch to send to like my, influence or friends, and stuff. By. The way on over there we're dealing with a shipping problem. So, right. Now there's a problem like connecting, my website, orders with their. Shipping. Software, and, so I guess. It's a good thing that we didn't get the workbooks today because then I'd be even more anxious that we have the works books, but can't ship them yet because of this issue so we. Got to work on this issue it's already like 5:00 p.m. and it's like Christmas, basically, so yeah. Working. Overtime so after. That events. Was, waiting. For the actual, actual, shipment, of the workbook so that I could prepare to like send, them out to you guys ASAP, keep, in mind that this was like a week before Christmas where we were expecting, to receive the, workbooks, to ship out and I'm, just gonna let the videos speak for themselves yeah I'm back at the office for the third day in a row and, we're, expecting, the workbooks to come today I know, like basically the plane, was delayed three, times and it is the week of the holidays, so, I know what.
I've Learned this week is shipping can be really unreliable like they'll tell you it they told you it was gonna come Monday and then, they said it would come Wednesday and now it's Friday and the, guy says he's stuck at the airport and he's gonna come here by 6 or 7 p.m. and it's Friday before Christmas so, the. Good. News is we did figure out the issue on why. My, website wasn't connecting, with their shipping software so I don't. Know I feel like every, step of the way there was like a problem, or, something goes wrong and then you have to figure out how to fix it and you just deal with it and that's. Life that's, business by. The way my brother's here. So. I picked him up from the airport yesterday and. He. Came with me he. Was. A great hey so we got a call from them saying the shipment will come at 10 p.m. today so we're, just gonna just wait, till tomorrow to do, everything, because no, one's gonna be packing orders at 10 p.m. here but. It's, fine, I think, the workbooks are gonna go out whatever they're meant to go out and. There's not much that, I can do at this point except wait and then tomorrow morning which is Saturday the Saturday, before Christmas I'm. Gonna come here with my boyfriend and we're both gonna work on shipping, these workbooks hopefully I can find. People to help so. Holiday. Season equals a ton of delays, and it's, not that I didn't, expect, it it's that, like I started, earlier but because of all the mistakes, and errors with the samples, I think I really just like pushed, it to the limit just, because I wanted the cover to look so good and so. What. Happened was in one week our air shipment got delayed three times so what happens is like you're, supposed to send something on the plane, but, another. Company a bigger company like Apple, who's. Trying to sell iPhones during, the holidays as well they, take up all the space and so your, small shipment gets pushed back to the next plane earth on the next day and this happened three times where, we got pushed back and back because I'm sure a ton of other much, bigger companies, have much more important. Products to sell during Christmas but, yeah so that happened, and Saturday, morning was the time we finally got the work books arrived. At the office and Saturday, is a difficult, day because the post office closes early around, like 1 or 2 p.m. so, that morning I asked, my mom and my brother to come to the office to help me package, as many, work books as we could so, we did our best we might have finished like 3 to 400, work books packaged. Them and then delivered. Them to the post office just, before it closed so that. Was the Saturday before Christmas. More. Boxes in the trunk. And, the boxes, in the back seat. At. The post office we, just finished. Unloading. All of these boxes. That is the truck the last truck of today. To. Ship them out so we made it. Don't. Many, work books as we could. Merry. Christmas is. Actually Christmas, and we weren't planning to come in today but Wilson wanted to come in to, do some work for just a couple hours so I came with him so I could just package somewhere have focus by myself. So. After Christmas people came back to work so we finally got help on packaging, and shipping the work books at that point we were pushed back because of the delays we were just doing our very best to catch up but it was just a chaotic few, weeks just shipping out that, like, first huge, chunk of work books as you can imagine we, had to deal with a lot of angry, customers, and I felt really bad that I couldn't deliver early. Before. Christmas, or just like as expected. And so it, was just a whirlwind, because we definitely, like didn't expect, so, many work book orders, I there. Was one time where, one customer. Email was so like. Long, personal. And hurtful, that I genuinely, felt, really, really really bad and really disappointed, in myself that I just, I mean I'll just show you a few clips today. I got like the angriest. Angriest. Customer. Email. Saying. That it's unacceptable, all. These shipping delays and, it's supposed to be a new year workbook, but it shipped after New, Year's, and basically. I think, what really sucks, is like the person was genuinely, hurt, and said. That it looks horrible, on, lab, there's part in my part it's bad, PR which I understand, yes, at the socks what customers are mad at you and yes I personally, feel bad but it's.
I'm, Trying to be, as perfect as I can but. When you're just starting out and when you're just learning you're, not gonna be perfect and you. Shouldn't let that scare, you from trying because. You. Have this is what I've said before and I'll say it again you have to be willing to suck you have to be willing to suck in the beginning if you're starting out as a business owner you you, kind of have to take this you have to be willing to make, mistakes in order to learn from them and I've, made a lot of mistakes this, year and I've learned a lot I've learned that I have to start a lot lot earlier, in planning, this, workbook shout, out to Justin, and Alice, who have been helping, us work on these, orders from the fulfilling side and the customer service side it's, been a whirlwind, and. It's, not easy guys, but I'm, definitely. Thankful because, my problem is a good problem we had many. More orders, than I ever ever, predicted. Let, me tell you guys this, is a long rant but my. Original order, of workbooks this was 500. I thought I did I wasn't even sure if I could sell 500. And then, right. Before I started selling it my confidence. Got boosted, and I was like I think I could sell a thousand. So I made, an order of one thousand pieces and one. I lodged I think about like 200. Or 300, people bought it in one day and then. I think. It was during those first couple days after, launch when I'm like oh my god I might need more than a thousand, so I ordered, another, thousand, and that's why these shipments. Came like separately. And. Then somewhere. Along down, the line I was like oh my god I don't think 2000, is enough so, I had to order another thousand. And guys when, I set my goals for the, workbook this year my, biggest. Goal like my minimum goal was I want to sell 200, workbooks and my biggest goal my reach goal was I want to sell 800. Workbooks, and we've sold over, 2000, so it's like I didn't. Expect this it's definitely like I'm so grateful that it's above. And beyond everything I expected but, with that success, comes a lot of problems. And issues and just with a greater, number of customers, you have a greater number of angry, customers a greater number of like problems, coming up so. Even, if someone hates me it's, part of my learning and it's part of my growth the, failure, is part of my. Journey. It, can make you teeter-totter. When you get messages. Like this because on, one hand. You. Know that. You. Have to keep going no matter what on the other hand when people, like are. So upset because you want to cry and give up because, on. The, insecure. Side it makes you feel like should. I even try. But. On the bright, side obviously, people want to keep buying this thing so you're gonna have to learn, how to give it to them but, can. You really feel I. Feel. Bad. So. The customers, who expected. Better of me. Because. I if. It weren't my ideal world obviously I tried to do everything like, perfect. I want, everything to be high-quality, all my content, on my videos so delivery, the customer service I want everything to be high-quality, yes. That's. What everyone strives to be everyone strives to be high-quality but, I think you just have to learn to be okay with sucking, and be okay with the the, transition, of the journey and the in the middle part.
Learning. How to get there and. Even though sometimes you want to give up. You. Just have to suck it up you just do it anyway even before hate you. In. The end this whole experience, was a whirlwind. There were highs there, were lows there were a lot of things that were unexpected. And I definitely, learned a lot and I'm, learning how to better manage like a large amount, of orders and hire people to help with like customer, service and. Shipping all the stuff that is completely new to me so I'm, learning, and it's, a process but at, the end of the day I'm super. Proud of what, I've created and, my favorite part really is the creating, part and the, photo shoot like creating, something beautiful creating, something that can, actually help people in their lives and I'm I'm really grateful. And proud, to say that I've created, something that adds value because, I truly believe in my work book I truly believe in the mastermind, program and that it really genuinely. Helps, people's lives and that's the, best part of it the best part is at the end of the day I believe. In this product and I'm so proud sometimes, I can't believe that I made, this thing like it, was hard I procrastinated. It took a lot of like just, over years of learning these exercises. Putting it all together making, it look good so much of creating a product is just like incremental, steps of improvement. So, yeah, I don't know it's a journey and I'm, grateful. To be here and I, hope that this sheds some light on the behind. The scenes of starting. A business running, some, an online business selling something there's, a lot that you don't see on social media even though it might look really pretty on the outside it, might be like a completely, different story on the other side so, I, mean, what I want to tell you guys is just to be empathetic. To everybody. Who's, trying, to do something anyone. Who's making an effort to do something they're trying their best so, be empathetic, about that don't put people down don't. Judge others, because. When, you do that it just makes people want to quit or it's, just putting, negative vibes out there so so, just be more, thoughtful, be, more compassionate and empathetic and. This, is how I see other people too like now I'm a lot, more forgiving, to businesses, and I'm a lot more forgiving, to just, people in general because I realize, that everyone's, doing their best and it's things.
Are Not easy you you learn as you go that's, just life so I hope, you enjoyed this if you have any questions let me know in the comments below and I'll do my best to answer them in some future videos and stuff but, yeah check out the artist of life workbook if you haven't already love, you all so much and I'll see you next time bye. You.