308 | 102 Business Ideas for Kids |Simple Startup with Arianna and Sheila
all right. Every once a day, we're going to be featuring a young entrepreneur. This is a simple startup success story. And really more than that, I think it's kind of one of those things where when you see once you've gone through the process, whether you're talking about an adult or a kid, like either way, once you've gone through the process, like your mindset shifts, you know, forevermore, you can't look at the game the same way.
And it's really cool to see, like the earlier you have this epiphany, how it actually follows you into every other aspect of your life. So we're getting the real pleasure to talk with Sheila and Aryana. Shelia has been listening to our show for a period of time in which you heard about simple startup. She wanted her daughter to go through this process and she has, and something pretty cool has come out the other side. So.
We're going to just kind of find out a little more about their story. So with that, uh, Sheila welcome, uh, to choose fi well, thank you, Jonathan. And, uh, Brad of course.
Um, I'm honored to be here, you know, especially with bringing my daughter here. So then she's, uh, exposed a little bit more about . I think the beginning of my journey of like listening to it was, um, taking care of my debt.
Of course. So kind of like the same template as yours, Jonathan, you know, like, so Dave Ramsey, first of course. And then after that I talked to, uh, you know, some of my friends and, uh, one of them said, Hey, have you ever heard a fire before? Um, what is that? You know? And, uh, yeah, it was like, you know, fire. And I think he said something about Vanguard, you know? So like fire Vanguard, I'm like. What are the, yeah, exactly.
So just those two, I'm like, okay, wait, let me write down. Uh, and then I, I was listening to a podcast and I, I search does Vanguard and the first one pop up, it was JL Collins through the med five dentists. So I listened to that. Of course, that didn't make sense, but then keep Googling and then pop up to Sapphire.
I'm like, Hey, I like the name to Sapphire. Let me listen to it. So I suppose what, like 400.
You know, episodes later, quite a rabbit hole. Exactly. But it's, I like the format. I like what you're, you know, you're teaching is simple.
I like simple. If it's complicated, I can't do it. And then, uh, one led to another, of course. You know, now my, um, I listened to the, uh, uh, the episode that you guys are promoting the simple startup and it's for, you know, like teenagers. And I think that will be, you know, great because you know, the, the earlier the better let's do this. So that's how it was like a five-week.
Program. Right. And, uh, the first I missed the first one, I was doing my gardening and I was listening to a podcast, uh, you know, kill two birds with one stone and I'm like, Oh yeah, this is great. So, but of course I completely forgot about it. And I, Oh, I just. You know, like kick myself and behind.
But I think the following episode, you guys are promoting a new one because it's so popular. I'm like, okay, I cannot miss this one. So I stopped everything. So I just sign up right away.
So I mentioned to, to Arianna, you know, like this program a five week program, of course, you know, during the summer, since this COVID we're stay home, she was actually reluctant to it because she's like signing up. And that's actually what I wanted to ask. So Arianna, when your mom came to you and said, Hey, you want to go in a camp called the simple startup? Like, what was, what was your first thought when she brought that to you? I thought, no, because I don't like doing programs in the summer.
I just like a blank slate. That was my daughters. My, I have a 12 year old daughter.
That was her, her exact response as well. So, so how did she, how did your mom convince you to, uh, to join? I told her, well, maybe, maybe why not? I don't have a reason not to. And she said, okay, I had to sell it a little bit. You know, I said it doesn't sound like a, no, it doesn't sound right. Yeah.
And I said, Arianna, don't you love, like deciding all this stuff. I mean, you could make money. I mean, you know, so like, so far I've been telling her, like educating her, like how do you make money? Do you, do you sell or do you buy? And she said, yeah, sell of course. And then like two things you can sell, you know, products or services, whichever you want. So it's just going to like simplify in it and she's like, okay, I'll give it a try. All right.
So let's talk about that. So you, uh, so you're like, I find mom, you can put something on my summer calendar since it's wide open right now. And I can't think of any reason not to, so, okay. So you kind of like begrudgingly go to your first session where a little bit nervous, like talk us through like what you were expecting, if you were nervous.
And then what happened from there? I was kind of expecting more like a zoom meeting where everybody had their cameras and I don't normally like. That kind of thing, but it was just a YouTube video that we could watch. And I was, Oh, okay. That's, that's pretty cool.
I guess I'm okay with this. And then there's the webinars every Friday. And I was wondering what that was like, but it was more of a live stream kind of, and I was kinda just bopping along with it. And all those students in the chat are pretty nice. And I like that.
Very cool. So did you find yourself going from like I'm reluctantly doing this to like, Ooh, it's time for Friday. What are we going to be building this week? Did that happen at any point? Yeah.
And just to take a step back. So for everybody listening now, so Rob feelin has the simple startup. Which is a, a student workbook.
It's a beginner's guide to starting a business. So you can purchase that firstname.lastname@example.org. It's wonderful.
This I've gone through with my own daughters and they absolutely love it. But what we're talking about here with Sheila and Arianna is Rob actually holds this camp and he's doing it now multiple times per year, which is actually really cool. The first one has showed us that was such a success that it sold out super quickly. Uh, the second one also, which is the one you joined Ariana, that one sold out and we're up to, I think number three, or possibly even number four at this point.
So it's one of these things. You create something in the world and. You test it. Right. And that's what's cool. Arianna is, Rob has taught you to test and this in and of itself was its own test.
So the simple startup has worked amazingly well. There's a lot of demand for it and we're continuing with it. So it's kind of cool how we're not, we're talking about here about student entrepreneurship, but. All of us are testing. And I think that's, that's just kind of a cool lesson for life is you come up with an idea, you think it's going to be great, but you have to test.
So, yeah, that's my little, my little aside that with a lesson within a lesson there. So Metta brat brain just got a little bit larger with that one. You're welcome my friend. You're welcome.
Well, let's talk about that blank slate idea though. Cause you go in like, you didn't go in with an idea. You and your mom, didn't say, I think we're going to make this business, like it's you kind of walked in and said, let's see what happens, right? Yeah.
How did you come up with your idea? Talk to us like from the time that you went on, you watched this first orientation, YouTube video. Now you've got a live webinar and then now you're starting to take the classes. How did your idea come together? Well, I like arts and crafting and I remembered something that one of my grandmas taught me to, uh, and I hadn't done it in awhile. So at that maybe it could put that skill into my business, take something that you already like and say, Oh, wow. I wonder if there's a business here.
And I guess that's my question to you is like with Rob's help and the course in such, like, how did you think through. Oh, wow. How could I take something that I like sewing and turn it into a business? Like, what were your first steps once you had that idea to come up with a product and I didn't quite know what to do, but I thought something kind of simple would be puppets or little plushy, but that's another thing.
Um, so you like, yeah. You figure out something very simple that it's small, it's not too big to make or something. And I said, yeah, I can see you doing it. And if you need some help, obviously, you know, like I know how to sell it too. Like simple, simple I can do.
I'm like, okay, don't, don't do anything complicated. So she picked that. That is cool.
And how much does that help to like, have your mom there to have other people there in the, in the course, like working through this? I think, I think starting a business can be, can be tough when you're doing it on your own. And I'm curious, like, did it help? How much did it help having your mom and all these other people there to, to kind of talk through this stuff? The lot it helped me manage my time a little bit. And, uh, it helped me understand how money works a little bit more because I would look at something and go. That doesn't make sense. And I go to my mom, I go, Hey, how does this work? And she's like, this is, yeah.
So I taught her how to use, you know, like coupons. So when she purchased like the materials for that, you know, she has no concept, you know, in the beginning we just went to the craft store and she just pick like, okay, I want this, this, this, this, this. And I said, Okay, well, how do we make this, you know, reduce the cause.
So then we have a bigger margin or your profit it's yeah. It's just like, what's the profit, like, I'm glad you asked. No, that's interesting though, because part of this is that, you know, uh, Sheila, you wanted Ariana to go through this process and kind of see her ID, have someone else coach her through. Through creating it. But even as that was happening, you were finding that this was presenting opportunities for you to start having very focused conversations or building on the nuance that was, you know, originally presented inside of class. Now you guys are, you can, are able to spend some additional time talking about products versus services and.
You're actually getting a chance to help her, you know, visualize the actual production and the marketing of, of this, this item that she's creating. And the course is presenting the opportunity to go through creating a plan advertising. You know, you're able to now define this term profit for her and really help her to understand this concept. And adjusting the strategy based on what she's seeing. It sounds like based on what we were, we were discussing that there like Ariana, there was a real light bulb moment where this became a real thing and it actually had to do with the video game. I'd love for you to share this story with the audience.
So there's some expensive, really expensive items in animal crossing, new horizons, a game on Nintendo switch. Their currency is bells. And I had a lot of leftover furniture and stuff that I didn't want. So I opened up my Island to a bunch of strangers on the internet using this website called turnip exchange, where you can get codes to visit other people's islands. And I set up a small shop in front of the Gates.
So people could buy from there. One person did accidentally steal from me. I don't know what they were doing dangerous. So I put a second gate there. So they had to pay first before they could take each thing costs. About that was in bells and there was a small discount if you bought 10.
So you could get it for a little bit less than if you bought each one separately. Now, what did that mean for you in the real world? Once you kind of saw this happen, I can do this with. Some products that I have, like if I sell one puppet and let's say it's, I dunno, $2 maybe, but if you want to buy five, they'll be $10. I'm not good at math. Um, give a little discount or something like $9.
They bought five. I can move the price down to $6. Let's say I'm not used to discount basically. It's less, if you buy more involved. Yeah. That's kinda like the idea that is super cool.
It's amazing. Like all of these little lessons you can pick up even going to the store in the real world to pick out supplies, right? Like you have to realize like, Oh wow, I would love to do this and that and that, but that puppet is going to cost a thousand dollars. Right? Like, you know, you can't do that if you're only going to sell it for eight or whatever. So it's interesting. As we build these things, like sometimes the reality of that profit, right? Like that does have to come into it because you can't lose money on every single one you sell. Right.
So it's interesting where the intersection of like these ideas. With, is there a market for it? You know, you even tested a market in, in the digital world, which is cool and like, you know, understanding do I have to give to, could I give discounts well that incentivize people to buy more? Like they're all these tiny, tiny little lessons that just add up onto each other. So it's just, it's cool to hear you talk through this. I want to talk about your actual business name, the product and your mission. So this is something that you crafted.
After working through the group. So you have your actual company name. What is that? And what is the mission of your business? Oh, go ahead. Go ahead. Puppets and stuffed animals or known as got it.
And what's your mission? It's to bring the family members together by using imagination in puppets. Oh, that's cool. And I see you're, uh, your, your longer type form one to help inspire quality family playtime through him aid finger puppets. Now it sounds to me though, like, As you were working on your first business, you actually stumbled on another skillset that you know is something that you can take with you into your next one. So tell us about that small pivot that you made or learned about yourself on the way to building this business. I find them pretty good at it.
I made one for another classmate, which her, her service is babysitting. Interesting. So, okay.
So you're making these plushes, I guess these hand, his hand puppets, and then you make a logo for your own business and you realize, Hey, this is kind of fun. I kind of like this. And did you, at that point, did you.
Ask anybody else in the simplest startup group, if they needed a logo or did someone like say, Hey, I'm looking for a logo. Do you know where I could find it? Like talk us through like how that happened? Cause I think, I think that'll add some flavor. Um, what I remember is someone was asking for help to make a logo and I offered to make one for her. So I started on paper and then I took a picture of it and then I made it on an app called I think it's. Pronounced in this paint. Very cool.
Digital art app. Oh, that's cool. So do you have a, like a background in art? Like, is that one of your favorite classes or I would just say with this, this part, Sheila, like, so Ariana, first of all, just quickly, what'd you think of the summer camp? Your mom asked you to do it. It wasn't your idea, but you said yes. And now you went through it. What'd you do it again? Would you want your friends to do it? Was it fun? Just tell like, if someone, you know, if someone's listening to this.
And they are, they've been on the fence about whether or not it's going to be a good use of their time. What would you tell them? Really good. I actually kind of want to do it again. I encouraged her to do it like maybe every year, because then, you know, it's always fresh.
It's just, you know, different ideas. It's just, you know, practice makes perfect. I think. Awesome.
Well, let's build on that, Sheila, what would you, you know, if someone, a parent is thinking about, is this something that I should enroll my kids? And like, can you build on that statement? What would you want them to know about it? If, if haven't experienced it yet? I think they should do it because it will. Uh, really open the door, do everything like skillsets, for example, like, you know, Ariana, she learned how to sell. She learned how to use, you know, all those tools to make the finger puppets or the plus she's, uh, she learned how to design stuff or make it bigger scale it, you know, and how to use like coupons, how to check for pricing, how to price the product. Do you need to add, what did we learn like mailing, right. You know, do, do we need to add mailing fee or not, you know, delivery itself, but it really opens up a whole bunch of stuff and our ideas.
Now, if we go to the store, Uh, if we go to a craft store, she, you know, not only just stop and look at stuff, she actually tells me like, mom, I can actually make this and dah, dah, dah, you know? So I'm like, yes. Yes. So that's exactly. So valuable.
It's so worth it for, I guess, students to see other things in different way. It's definitely worth it. I have one kind of wild card question. It's kind of fun, but I observed this to myself and I'm curious, Ariana, if you agree, I found that when I started building businesses, just, just in general entrepreneurship, building a business, doing something aside, learning new skills, I actually found it to be more fun than video games. Like I found, like for me, it's just more entertaining.
It's more that I just found that like, I don't, I'm not, I don't want to play PlayStation anymore. I don't wanna play Nintendo switch anymore. I'd rather just put my energy into this. I'm just curious. Is it the same for you? Like how does this compare to just spending time playing videos? It's definitely more projective. So I'd say this is better than video games and video games.
Every parent's just got blown way too much time playing games. About the video game. I just want to add something.
This is why I kind of mentioned to her, like you really needed to talk about this because it's quite funny. Uh, I think the animal crossing thing, it happened maybe the third week of the program. So I was, you know, just.
Cleaning my kitchen or whatever. And then my husband came up to me and said like, Sheila, you shouldn't really check what Ariana is doing with animal crossing all my goodness. Like if you see all of, you know, she did this, this, this, and then now she earns like a whole bunch of valves, the currency. And he said that if she does this and like her own business, Oh, you know, the real world or something, this will blow up. And then I just like, think about for a second.
I'm like, Hmm. I'm like, I wonder, what am I, Hey, I'm gonna come here. I'm like, I was wondering if you are actually applying what you learned from the simple startup and here, you know, your game, she said maybe. And I said, that's exactly how it works.
I said, you know, Yeah, she advertised, you know, marketing, like bring people in, bring customers in and I'm like, that's actually how it works. So, uh, I was, I was very proud that she had the game she's able to see the whole. That is amazing.
Yeah. I mean, it truly is about building skills, right? Whether Arianna's plushes or even logo design. Becomes something she's still doing three years from now, or five years from now is almost irrelevant. Right? It's like, it's those skills that you can't shake those.
Right? You don't want to shake those. Those are there forever. It's this fundamental building block of how to have a successful life. So, I mean, that's, I know why I'm so excited about the simple startup, why I do it with my own daughters and yeah, it's really Arianna. That's just neat to see that like, Hey, even in a situation like this with animal crossing, like.
It works. Right? Like these concepts, they just they're they're right there in your brain and they work. It's just, it's really neat. Hey guys, back to the show, do you have a budding entrepreneur at home help your young business owner bring their ideas to life.
Learn the value of money and gain future-proof skills. Today, we are going to be talking about 102 business ideas for kids that you could start today. And we're going to be doing that with the founder of the simple startup Rob feeling. Welcome to the ultimate crowdsource personal financial.
This is choose FYI. All right, guys, very excited about this episode. We're bringing Rob feeling back on the show. Uh, Rob, about a year ago, Rob was able to launch his workbook series. The simple startup. And was able to build around that a live kind of coaching series.
It was a six to 10 week coaching series where he'd be working with kids from the ages of 10 to 18 to help them develop their first business idea over that period of time. And we'll get updates. Hundreds of kids from almost every state in this country have now attended. I think it's on, it's either becoming international now or already has, but it is literally it's, it's amazing what he's actually put together. And there's some lessons learn from that, which we're gonna be highlighting for you and maybe for your child. On today's episode, very excited to share this with you.
And to help me with this, I have my coast, Brad, here with me today. How are you doing buddy? Hey, Jonathan, I am doing quite well. Yeah.
This, uh, always happy to have Rob on the show first off, and it's great to have him back. And we've talked a lot about the simple startup and really how I've used it with my own kids, which has been a lot of fun. It's given us, it's given us a language to talk about business and to talk about entrepreneurship. I mean, quite literally yesterday. I had a conversation with my nine-year-old daughter, Molly, and it, Jonathan you'd love it.
It actually wound up talking about almost like affiliate marketing and Molly actually understood like the concept of the hardest part about businesses getting customers. And what if you could make a relationship and find somebody that can send customers your way. Right. What would you do? Like she, she had this business called the gardening gal and I was saying to her, Hey Molly, what would it look like if instead of you having to put up signs? Or you standing on our front lawn and yelling and screaming at every car that came by, Hey, what would it look like if I talked about the garden gals on choose FII right. And, or, you know, obviously that's good about it right now. So apparently the conversation was successful.
The conversation went very well for Molly. Yes. But, but no, it was a local business, right? Like what if I talked about it and sent a customer your way? How cool would that be? So anyway, long story short, this really has given me this language to talk about business and I absolutely love it. And Rob. I owe you a lot of thanks. So, uh, as always welcome back to choose a vine, we're happy to have you here, guys.
Thank you so much for having me back. And yeah, it has been so fun to hear about the, uh, awesome idea that your kids are coming up with. I mean, you had the Lego company that was selling stuff on eBay. Um, do they do some other collectibles as well? And then this, this gardening gals business, which was kind of like landscaping slash, um, did they ever mowing grass or was it always just kind of like, we're going to do these sort of like fairy rock gardens, like very niche. I like that.
Very very nice. And yeah, now Molly and her friends, Sophie are making, they're making homemade slime, a kid you're not, they're making homemade slime. So they went to target yesterday and bought the ingredients.
And when I sat down, Molly was trying to teach me today how to make slime. And it's actually a lot easier than I would have anticipated. She was telling me how much each individual component of the slime costs.
And then how many different, you know, I guess, bags of slime she can make with this amount of glue and this amount of activator, it was just, it was so cool to see her really think about it in terms of a business, even though she's talking at the heart of it, of making slime, right? Like that's the funny part here, but, but she's thinking about it as a business woman. I mean, that's, that is remarkable. And even if she's just seeing the world as, okay, how much do the things cost? Like what were the individual pieces says that made this fun project happen? Like it's such like there's so many personal finance skills that are popping out there. Even if like she doesn't end up doing anything in entrepreneurship, she's learning to problem solve. She's learning to break down the cost of items. Think about what's that return on investment for me.
And it's just, it's fantastic to hear, you know, kudos to you for having those conversations and just facilitating and being there to listen to. I think that's so important as well. And something we as parents can certainly do is just encourage these conversations. Just listen, be an active participant in that you are all customers of the business somewhere. So you can be a very informed customer and ask great questions of your kids when they do have these wonderful ideas.
So Rob, you know, I know that you put together this, this document, um, and you, you from kids, these are ideas that kids have actually, you know, done. These are ideas that maybe you guys have talked about and nobody's actually executed on up to this point. But what I'm trying to say is there are a lot of ideas out there. And I guess just for parents who are just kind of. Quickly looking for a launch board or kids that are looking for a launch board.
If you're saying yourself out of how many ideas Rob shared the document with us, you can access email@example.com slash idea. I D E a choose F i.com/idea. And, uh, but, but that's just for you. If you want it now.
Rob forget the ones that you already came up with. What's a framework that parents who are having discussions much like Brad had with his daughter, and Molly's on her third or fourth business at this point. But now they're speaking the same language, as opposed to maybe when this conversation, the first time it started, what is like a framework that parents should have in terms of helping encourage their kids to establish their first idea or get excited and investigate their first idea.
So, I guess at the core of what we want in a business idea is that it has to solve a problem for someone else. And that's what any business is going to do. It's going to take a problem that's happening in society or sometimes for the entrepreneur themselves. And they're going to find a solution for it and then see if anybody else actually wants it.
I'm just going back to what you were saying about kids, not really having any idea or this. Yeah, mental block. We put up that I need to have this perfect idea before I can start a business. That's something that we're trying to get past.
That's some of the simple startup really focuses on is that you're going to go through multiple businesses. So like Molly is doing, you're going to go through many iterations of many different businesses. And one thing that we wait for is kind of like this idea of the one that there's going to be, this light bulb moment that.
You're like, yes, this is what I was born to do. And I'm going to do this business for the rest of my life. And it's just not like that. You got to just find something that's like, Oh, I could do that. That's kind of exciting.
That's kind of interesting. I've got a skill in this area already, and I can just use that very easily. Or I've got a hobby that I'm kind of passionate about doing, and I can monetize that in some way. It doesn't have to be anything like super creative, super special.
You don't have to invent a new product. And that's what the 102 business ideas about. It's just. Yours 102 business ideas that you can look at and say, yeah, I could do that. I could see myself doing that.
I've got those skills, I've got that equipment at home and you go start it, you try it out. You learn how to start a business so that when better ideas come along or things you really are passionate about, you've already put the steps into motion that you know how to get that business going. You know how to turn that idea into something profitable that people will actually want. So in the document, you're going to find 102 ideas that I pretty much just came up with. Like you said, from kids that have done them before ideas that have been kind of brainstorm throughout the groups or just ones I've seen online. Other kids are doing amazing things out there.
And if you Google this stuff, you will find more than 102 business ideas out there, but you're 102 that you can start at home right now. If you have some skills, some equipment available. And if you're between 10 to 18 years old, these are accessible for you. These are ones that are made for you. Rob.
I love that concept of solving a problem, right? That is the heart of what you're doing with the business. Right? Somebody has some issue. They might not even conceptualize it as a problem, but, but they have some issue that they need a solution to. And you can be that solution and it doesn't have to be revolutionary. I think that that is a brilliant, brilliant point to start a business. You don't have to have some grand world changing idea.
You just have to solve a problem for somebody, right. Hopefully many somebody, but it starts with one somebody, right. You need that first client, who can I solve a problem for? And yeah, that's, that's really neat.
So like, so when you thought about these, you know, 102 business ideas, or you came across them, like, where are most people starting? Like, is there a, is it a service? Are they coming up with. Yeah, I can't imagine it's coming up with a product as their first, their first business, but, but talk us through like, how do most kids that you've seen come through the simple startup? Like where does their mind first go when it comes to that first idea or the first idea they maybe take action on? And I'm surprised there's tons of products out there and there's tons of services. I mean, a product can be something as simple as baking cookies in your own house. Like, you're just creating something that other people want. You had Annalise on the podcast back in episode two 71 who talks about creating greeting cards.
I mean, there is a product right now that she's creating and selling because she liked to draw. So when we start the simple startup and I start kind of asking them to think about what businesses they want to do, we start with the assets you already have. So you guys talk about the talent stack. We look at well, what do you already possessed? So what skills do you have? What are your interests? What are your hobbies? What can you do even marginally better than the average person around you and start listing those things out? See, is there any kind of common pattern there or anything that like, looks like it might be a business? Even then start thinking now, okay. What are the people around me complaining about? What do I have problems with on a daily basis and start gathering problems.
Start people love to complain. There's no shortage of complaints out there. So start listening, start writing those down and then start proposing solutions to them. It's a great thought exercise to go through with your kids at home.
So if you hear someone complain, if you see a problem happening, you hear your child complaint. Ask them, what might a solution to that look like and just start going through that process of, okay. How would I solve this problem? And then the next step would be okay. How would you solve that problem in such a way that someone might be willing to pay you for that? And that's where most of our business ideas are born.
It turns out most kids will do things that they like doing already, like creating greeting cards, like making finger puppets, like one kid does guitar lessons. One kid does photography. Cause he likes playing with his camera. Um, another does host video game tournaments. Some kids just like doing YouTube channels about TV shows that they watch on a daily basis. Like there's.
So many different things that people can do, and everybody has something that you are marginally better at than the people around you just simply because you have interests that are different to everyone around you. You mentioned Annalisa actually got a message from her yesterday, uh, saying Easter cards have been released. Hello Jonathan, how are you? I hope your podcast is, is doing well. I've been really busy at school, but I was able to make some Easter cards and I put them on my website. Here is a link to my website if you'd like to check them out. Thanks Elise, linked to the website, which by the way, is creative card designs.wordpress.com.
Rob, I'm guessing that this has something to do with the fact that your best customers, future customers are ones that have bought from you prior. And this is a concept that I would imagine is something that you, you talked about with your students, like, Hey, have you reached back to you? Just because someone bought from you in the past does not mean. That they are never going to buy from you again, if you're delivering a great product and great service. Talk to us a little bit about why I would have gotten this message from Annelise and just how that's incorporated into the simple startup kind of mentality approach to business. Absolutely.
And when you think about, by the way, and Elise, I am going to, I am going to get an Easter card, sorry. That's happening. She thinks you got you. Yes. When you think about getting your business started, the most important thing probably it's going to happen for you is how those first a hundred customers feel after they've experienced your business. So after they've gotten your product or you've done a service for them, do they like it? Do they want more? Are they going to tell their friends about it? Because we know word of mouth is going to be the most powerful selling tool out there.
You will trust a recommendation from a friend over any advertisement you see, read, watch. Um, on any media channel, you can think of, we like taking recommendations from people we trust. And by reaching back out to you, she knows that you already have a relationship with her and you are more likely like you just did to share her information with as many people as possible. And you're also likely to buy again yourself. So in the simple startup, we talk about creating super fans. These first 100 customers, you're going to go above and beyond.
To give them the best customer service possible check and see that they have everything that they want, everything that they need and get feedback about how you can improve that business because they are your early adopters. They're the ones taking a shot on you. When there isn't a ton of people giving recommendations about you love this.
I actually did this myself. When I created a podcast course, I very much did that. I went and got my super users and I gave them an amazing experience, gave them additional coaching and everything else really. Something and a better price to come try this course and allow me to really help build it out in front of them and then get their feedback, use their feedback one as a form of doing better. And then two.
Use their feedback when it was positive as a form of testimonial to then again, find new customers, look, it's the same rules. Like what you're teaching these kids. And what Annalisa is doing is, is core to business development. And this reminds me of the Kevin Kelly, 1000 true fans.
And it's amazing when you have that core group of people that you can really. You can really make a living forever, frankly. Right? If you have those thousand true fans and I Rob, I love that idea of teaching these kids who are budding entrepreneurs to find, as you're saying those first hundred super fans, right, it's go above and beyond, right. Delight and amaze people with your customer service. And they're going to, again, they're going to scream from the rooftops about your business, and that will be the best possible, possible word of mouth PR you couldn't pay for that. Right? We all know that when you get a recommendation, as you said, from a friend that you trust or somebody who's just talking about something.
So, so loudly and so passionately that carries weight, it carries so much more weight than when you see a Facebook ad or an ad on, on TV or whatever, right? Like that stuff costs dramatically more, but it's just not as effective. So, I mean, to me, this is great advice, not only for, for young entrepreneurs, but just people in general, it's like go above and beyond and get those super fans because they will be with you through thick and thin. Right.
You treat them well. And I mean, it might be a larger point of just. Treat your customers really well, just surprise people with just that little, little extra. Yeah. And you mentioned grand Kelly, and I want to go back to, um, Pat Flynn and that's where I got this idea of super fans from.
So another awesome book, by the way, I'm talking about super fans and how to create those from your first few customers. Now, Rob, we mentioned the simple startup course earlier, and I'd like to actually come back to that just for a second, to give you a chance to talk to people that might actually be interested in your actual program, because you've actually made some significant changes to it since you launched it last summer and fall. Tell us a little bit about what is going on with the program now and what parents and kids can expect. If they were to go through this a new course, a new program.
So, I mean, like we have seen throughout all of 20, 20, pretty much that every business out there has had to pivot in some way. And you should always pivot and response to what your customers are asking for or how your environment has changed. And in the case of the simplest startup, I was getting a lot of requests for parents who want it to start right now. They had kids who were like, I want, I'm excited. I'm passionate.
And parents are noticing that like, okay, I want to keep this. Going, and I don't want to wait for the next simple startup cohort to start. So normally the simple startup is a group course. We take maybe 70 to a hundred young entrepreneurs through the simple startup together. You get accountability, you get this kind of sense of group, but there are plenty of kids who don't necessarily need that.
And they're very self motivated and they want to start right now. They don't want to wait. So what I did was I said, all right, let's create a self-paced on-demand course. That any young entrepreneur could start right now. It still has all the amazing video lessons that come with the group course. It has access to a exclusive online community, which is filled with alumni of the simple startup challenges.
So anybody who has completed a simple startup challenge in the past is part of this group. So they're still there for that accountability and support. The only difference is that there is not a 10 week pasting guide that goes with it.
And we're not doing live webinars. So there isn't that feeling of, I need to keep up. Kids kept telling me, I feel like I'm falling behind.
I'm like, no, no, no, you're not falling behind. You can start a business on your own pace on your own time. And you set your business up to fit the lifestyle you want.
And I think that this on-demand course is going to solve that problem for a lot of young entrepreneurs out there who just felt like life was a little too busy. I couldn't commit enough time to get my idea going at the same pace that the course was kind of asking me to do. So, this is just an alternative for any parent out there who has a young 10 to 18 year old.
Who's like, I want to start my own business. I want to start it now. I don't really need the group accountability to keep me motivated. I'm very self motivated right now.
And I just need somebody to point me in the right direction and give me some tips. Yeah. Rob, if someone wants to do like, actually does want the accountability once the cohort, when is your next offering for them? So the next one is going to be the simple startup summer challenge and that starting at the end of June and we'll run for about six weeks. The dates are still to be confirmed and I'll be announcing that very soon.
But if you are interested in checking that out, you can find information about it and sign up to a wait list right now. And that's a choose of i.com forward slash startup. I actually remember, I think, I think it was Analisa was saying, uh, that she, she wanted to go take it again. Like that's the sort of thing that your students, once they go through at once, they're like, yeah, I, I, you know, I wanna, I want to do this again and, and it's cool that you can, you know, and that the way that you provided this, you have lifetime access to the courses.
So depending on whether or not your primary driver is, you know, going through the content. Or the primary driver is going through Rob's cohort-based 10 week boot camps. You have both options available to you and these kids, they form lasting friendships around this too.
I mean, you're changing the, the surrounding, who are your five people. I know in some cases you've actually had, uh, classmates actually bring their neighbors into the class with them, right? Like you have a situation where Molly says, Hey, I'm doing this cohort camp and gets a neighbor to come do it. And now they're working on their business idea together.
So it's, it is a really cool way to. Uh, both extend, you know, your circle of five, but also find light. Yeah, that's so cool. And just for clarity sake, you can find both the self-paced challenge and the sign up, or certainly the wait list for the next cohort group at Now I wanted to point out for individuals. This is great.
I want to, you know, I'm definitely interested in the idea is, I don't know if we're ready either for financial reasons or just like where we are in life. We're not really ready to do an actual structured course at this point. Uh, Rob, you put together this free, you know, hundred, two business ideas. And I think this is the perfect place to start the conversation, but exactly that. I would like to do parents to have something else let's say that they or their child goes and they access this free resource that you put together with all these ideas in one place.
What is the next conversation or conversations that should occur between parent and child around these ideas to really be productive and help them start? Cause, I mean, really that's the thing is just to have these conversations, your course, your curriculum. Is this there to foster the conversations that need to be had. These are, this is how you future-proof yourself.
So, what would that actually look like? How would you encourage a parent to really start helping their child bring their idea? The reality I'm at? I love that question and yes, you can take the 102 business ideas, start going through it with your kids and just maybe go through different ideas and say, okay, let's look at this one. What problem is that solving for people? Let them think about it. Like there's more than one way that a business can solve a problem and ask them like, okay, that's one way. Is there any other way that a business could solve a problem? Like for example, one of the ones I put down there is photography. And I mean, you can be a portrait photographer, you can be a landscape photographer, selling prints. You can be a photographer who is doing, say real estate photographs for somebody else.
Um, you can photograph products for other entrepreneurs. You can photograph stock photos that businesses will use in their blog posts or websites. Like there's so many different things you can do with something like photography and going through that process with kids and be like, okay, what problems would this solve? And then the next one will be, how do you think it would make money? What are some things that a customer would potentially be willing to pay for around this business idea? Cause like one of the more common things we'll see is, Oh YouTube, yes.
I want to start a YouTube channel. And then you get to say, well, okay, you know, that's it, you can make plenty of money doing YouTube, but how do you do it? And let them go research it. Okay. You know, I need X number of followers, X number of viewing time, or I could start doing affiliate stuff with it. I could start selling advertising. I can start recommending products that I can also then sell as well.
There's a lot of different things that you could do using a tool like YouTube and any of these business ideas. You go through that process and start thinking about what problems to solve, how does it make money? And then if they're really interested and you think that they've got something, okay, what are some steps to making this a reality? So in the simple start startup, we talk about doing a $0 startup. How do you start this business for free? And what is this business at its core? Because we're very tempted to throw the frills on it and think about it. This is the dream businesses. What I want it to look like when it's done. And that, of course, it's typically a very expensive thing to start.
And we know from past conversations with Alan, Donagen that that's just not a great way to start a business. We want to start for as close to cheap or $0 as possible and encourage your kids to do the same thing. You know, you've got. Things available in the house. You've got skills that you can do already. You've got friends who can do different things.
Let's bring every, all these things together and get this business off the ground for free and see if customers actually want to buy what you're selling. And once they do, let's start adding in pieces based on what your customers actually want. And your business grows organically. So the kids get to practice patients.
They don't get to have everything from the very beginning. They have to start simple and then grow it. They get to test things out in their customers. They get to get customer feedback. They have to actually start selling from a very early stage. Like we're not going to do a big drawn up business plan.
And then start in three months, we're going to try and start as fast as possible. And, you know, keep asking your kids along the way. How's it going? How are customers reacting? They said no. Any idea why they said no. Did you ask them like, those are all wonderful things that any parent can do. You don't have to have any knowledge about business to be able to help your kid get through a program like this, or just start on their own.
I love it. Rob love how this idea came together. I love actually seeing her and your other students really have the opportunity to bring these things to life. And again, I love this. No, the idea is, is fantastic, but really it's the language and the skills that are being bought.
They don't even realize it, but you've turned building businesses into a game. That's more fun then, you know, whatever's on the switch at the moment. And this is just the power of being able to realize that this is the ultimate game.
You know, this, this life is the ultimate game. Entrepreneurship is an unbelievable skill building tool to future-proof your life. And these kids have a leg up at the table and they have the advantage by getting started early. All right.
So back to our original conversation here, I just wanted to point out for parents, the two places that you can go, if you just want to get the free resource with all the ideas, right. They're really considered a conversation starter and a springboard for your own conversations with your child. Just go to dot com slash idea that's ID. Choose dot com slash idea. And if you're interested in either the self-paced course or getting on the wait list for Rob summer challenge. Uh, just go to dot com slash startup.
All the information is there for both of those Rob, I love what you're doing. I love the package that you put together, this needed to exist in the universe. And I know that the community has given us overwhelming feedback on the experience that you've been able to put together for these kids. So for that, thank you for putting so much effort into this and solid work. And thank you for joining us on the show. Thank you so much, guys.
Appreciate the opportunity to come on here and to talk to you about it. The fire is spreading. We'll see you next time.
As we continue to go down the road, less traveled.