22 tips to grow your online business in 2022 | Business growth strategy | Shreya Sharan Pawar

22 tips to grow your online business in 2022 | Business growth strategy | Shreya Sharan Pawar

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Hi i'm Shreya Sharan Pawar i'm an online marketing  coach for solo women entrepreneurs and i'm the   founder of the Womenpreneur Academy and in this  video i'm gonna be giving you some amazing ideas   so whether it is through social media or just  developing a solid marketing strategy these   ideas that i will help you drive your business  to succeed in the new year so go ahead grab a   notebook and a pen and take a lot of notes because  i've really given this a lot of thought so that   you can make 2022 a really really awesome year for  yourself so let me now jump into my screenshare so   what i've done is i've broken these  22 tips into four major categories so   if i give you a brief of what the categories  are tips related directly to your business   tips related to what are the kind of systems  that you should ideally be building in 2022   some ideas for marketing for social media and  otherwise and lastly also some tips for your   personal growth because i firmly believe  that your business grows to the extent   that you grow as a person so without spending  any much time let me dive into the first section   of business what are the things that you could  do in your in your business in the new year see   first and foremost i definitely recommend that  you join a mastermind a mastermind is a group   of other aspiring entrepreneurs who have similar  passions as you when i first started my business   you know what i used to do very simply i used  to create small masterminds better in my city   just bring people together who have uh you know  who have similar dreams and brainstorm together   and learn from each other so that is something  that you could possibly do if you can't find a   mastermind around you to join initiate one  create create one in your own society in your own   own city because that way you won't just be  growing you will also be helping other people grow   the second tip here is that join communities which  are specific to your interest so if say you are in   the health niche then join communities where there  are other people who are also doing uh you who are   also in the health niche they could be your in  the same industry as you or complementary in   industries but when you are a part of these uh uh  you know these like-minded communities they are   a great source of learning and interacting with  other people and seeing how things are being done   see the reason i'm mentioning these you know  joining a mastermind and joining communities   is because i'm sure you've heard this that you  are the average of the five people that you   spend the most amount of time with and mostly  what happens is that as a solo women planner   you would be too caught up at home you know  that a lot of other responsibilities at home   so if you really want to grow it is very important  for you to start networking start reaching out   to people because here you will be finding people  who who are uh finding a certain degree of success   and you can start learning from them the third  point here is start collaborating so when you   find other like-minded people in this you start  you can start collaborating with them in terms of   promoting each other to your followers doing  say exhibitions together uh i remember there   was a friend of mine who was uh who was into  natural stationaries so i collaborated with   her to for every order that she would send  she would send out a flyer of my products so   and i would i would uh you know do it in exchange  too so these are small things that you can do to   really extend your reach without really having  to do a lot of hard work so collaborations are   really really great to get yourself shown  to an audience which hasn't really seen you   uh before which is absolutely new to your work the  fourth point here is that you should organize and   simplify your business what do i mean by that see  if you are anything like me you know you'll have   things will be very scattered i by nature and no i  am not a very organized person but i realized that   this habit of mind was making me lose a lot of  time was making me lose yeah it was just driving   me crazy and i wasn't working to the best of my  efficiency so since then i've made it a point to   try to simplify things in my business so what are  the few you know things that i can guy up advise   you on this is first and foremost have a practice  of tracking your expenses and finances on a weekly   basis it you know don't leave it to the end of the  month because at the end of the month it just gets   too overwhelming and many times you'll forget what  you're with honestly speaking okay so get into the   habit of doing this so create an excel sheet  that you can use and start tracking it or you   can even find any other app online and and start  tracking it but honestly even if you use an excel   sheet it's superb just get into the habit of doing  this even if you have a small business right now   with a not a lot of income and expense but this is  a good practice to get started up on second clean   up your emails you know don't have a lot of junk  in in your emails because that just takes away   your mind energy i would also recommend you know  if you if you have a lot of different accounts and   you can't recall your passwords you can use a tool  called lastpass to organize uh to organize all   of your passwords so it's a safe secure app and  every time that you log into a window in into a   window or an app uh lastpass will prompt you with  the username and the password so these are simple   simple things that you can do to uh organize  and really really simplify your life because   you know if you don't have these things sorted  out then a majority of your time in just   is just spent on trying to fire fight and i  would want you to spend that time on on creating   new content being more uh you know being  uh more visible out there on social media   focusing on creating better products so that  is why i definitely recommend that you do these   four things now let's get to the second  part and talk about systems what are some   systems that i would recommend so first and  foremost i'm sure you've heard me say this   is build a website for yourself see when  you have a website that also is a form of   simplifying your life because a website will help  you uh process all of your orders on on you know   on auto mode you don't really have to do it up if  you need help i've done an entire five-day series   on how to build a website using uh insta mojo i  will link that in here and also put the link in   the uh description box so that you can go ahead  and take a look at this uh this five day series   that i've done and if you just follow along with  it you will have a wonderful ready made website   which will be super simple and very  easy for your customers to order from   the second type of systems that you need to start  using is using whatsapp for business now because   whatsapp is so uh you know it's penetrated into  everybody's life and whatsapp is a great place to   start that connection to start following up with  people so create a whatsapp for business account   okay upload all of your product catalogs on that  uh link link it to your web website so that when   people visit it visit your whatsapp whatsapp  business account they'll be directed to your   website to go ahead and shop from you so these  are small small things i would also recommend   you know that put your whatsapp number on your  instagram and facebook so that when when people   say like your uh posts on these platforms they'll  automatically want to reach out to you and if you   have a ready or whatsapp business account they can  come there they can browse they can they can talk   to you and they can instantly order from there  itself the third system that i would recommend   you to build is your email marketing system now  email marketing a lot of businesses just kind   of brush it aside thinking that emails but can i  be honest with you emails are a very powerful way   of growing because emails have a very high open  rate as compared to uh the reach that you have on   social media so you can use tools like mailerlite  you can tools uh use tools like like mailchimp   i'll also link these in the description box below  so that you can go check these out up they have a   free plan that you can get started off on now  the reason email marketing is a good thing to   do is because see it allows you to do a lot of  automations so suppose somebody has bought from   you you can instantly send them a nice welcome uh  email talking about your brand talking about your   brand philosophy if somebody has uh clicked on a  specific link you can automate the system to send   them a specific email which is you know unique  to that particular link so email really helps you   personalize your communication with people which  is not possible on social media at this moment so   those you know the businesses that i have seen  doing very very well are businesses who have   adopted email marketing at a very early  stage so you have to give this a shot now   let's jump into some specific aspects of marketing  and what can you do to grow your uh business on   this front so i have lot many points sir i'm sure  you're excited about this so let me dive into this   okay so the first point under this is that you  need to focus on building a brand and not just   a business what do i mean by this see a business  is is the organization which sells your products   whereas your brand is that emotional aspect that  relates to your followers it's the personality   of your business so many times you know people  just start a business but they forget to work on   this brand building aspect so so as a result what  happens is that their business has no personality   and if the business has no personality honestly  people don't relate to it okay so your aim for   2022 should be not just focus on building the  business aspect of it but also focus on building   the brand aspect of your brand of your business  okay all right the next point here is you should   increase your posting frequency and if you're  very new to a business i would suggest that you   commit yourself to posting at least five times  a week see the reason i recommend doing it more   often especially if you're just starting out is  because there is so much content on social media   so if you are not frequent people will just  forget you and you know out of sight out of   mind and that is exactly what happens here so get  active on uh instagram stories start doing some   uh some video content and which brings me to the  other point here that you need to show yourself   you can't hide behind the camera anymore okay in  today's day and time people want to connect with a   business before they buy from you and the easiest  way to connect with a business is when they can   see your face as the business owner as the brand  owner okay because see people connect to people   and that is why i would definitely suggest that  you know camera shy is a is is something that   you should kind of just put aside get into the  habit of recording some some videos so uh inside   my community women from your academy anybody who  tells me that they are camera shy i make them do   this one activity where they need to record one  video every day and share it in a private group   so that so that you can get some confidence so  you can do something similar with your friends   or if say if you've created a mastermind do that  build some confidence on camera because really   i wish i could tell you that you could  do without being on camera but honestly   uh is time pace so get into the habit of showing  yourself the uh next point here is create a   google business page especially if you are a local  business who has a pickups and uh people can buy   from you create a business page it's absolutely  free and i and i see that most people don't do it   all that you need to do for it is go claim your  business on uh google my business and they will   send you a confirmation for confirmation of your  location they will send you a postcard with a   specific code and uh once you receive the postcard  you just need to feed the code in and you'll   be able to claim your business it is that super  simple okay but it really will help your business   be discovered to be found and you can also collect  your testimonials and reviews on that business   the next thing that you should be doing is that  create a lead magnet to build your email list what   is the lead magnet a lead magnet is a small gift  or a freebie that you offer to people in exchange   for their emails so uh idea of a lead magnet  could be a coupon code okay uh could be a ebook   so for example like if you come to my website i  have a lead magnet on uh what uh on uh tools to   use for uh uh for for businesses so it's a short  ebook that you can download and for that you need   to of course enter your your email id but you see  that way if if you start practicing this in your   business you will be able to really build your  email list and start engaging with your potential   customers so uh definitely look into this even if  you know you have a very small list of subscribers   create a small lead magnet uh with just  something as simple as a coupon code and   at least get started on that okay the  14th tip that i would want to give you   is run a challenge on social media so if you if  you've been following me for a while you would   know that i run a challenge called meet the women  premiere it's a monthly uh challenge in which i   give some prompts every um i run this for a week  and i'll give you one prompt to uh which would be   a guideline on what you should be posting for  your week so the reason you i'm telling you to   run a challenge is because when you do these kind  of activities on social media it really helps to   build your engagement and it also helps to get  people coming back to you because once they take   part in a challenge like this it gets embedded in  your mind another example of what i had done for   burst of happiness was that i did a 30-day natural  skin and hair care challenge so you could possibly   do something like this for your business as well  the next tip that you can implement for this year   is focus on engagement so that the kind of  accounts that you should be engaging with   first engage with people who already have been  engaging with you either through stories or   through dms or have been commenting with you start  conversing with them ask them questions about what   are their likes and their preferences get their  feedback on on your products and this would be   a great way to to get some honest feedback  which you can incorporate into your business   the second type of accounts that you should engage  with is people who are in the same niche as you so   so other brands who are also selling similar  products it's a great idea to make friends with   your competition really i firmly believe that  you need to follow a practice of community over   competition and if you can truly do this trust  me you will see immense growth in your business   the third is people who are in complementary  businesses which serve the same target audience   so say for example you are your you deal in silver  jewelry okay you could you could collaborate with   or engage with bra other brands out there say  somebody using who's into handloom sarees because   your target audience is the same so you can do  collaborations like say you can do photo shoots   together you can uh and like the other kind of  collaborations that had uh mentioned right giving   a shout out to each other doing some live sessions  with each other so great ways to grow together   in the coming year the 16th point tip that i  would give to you is study your insights get   into the habit of checking out on a weekly basis  which are the stories which got you the most uh   most responses which are the posts which got you  the most amount of likes or shares or comments   use this feedback to craft your content strategy  for the future now many times what happens is you   know we think that our uh followers will like  a specific type of content and we go ahead we   spend a lot of time in creating that content but  likes me i think there are no views on it okay so   the only way to judge what your audience really  wants is to study inside and then keep keep   building content on that okay the next tip for you  is that work on improving your shopping experience   for your customers so what do i mean by this see  a lot of small businesses they have a very tedious   order processing system or ordering or an inquiry  system if you can simplify this for your customers   it will make it easy for them to buy from you so  so having a website really can help you do this   having more payment options like of offering a  debit card or a credit card or an emi payment or   even say upi and all will really make make a huge  difference to their shopping experience also think   about how can you improve their experience post  shopping so uh maybe you can send some handwritten   notes uh with your order maybe you can really give  your packaging a lot of thought and a lot of love   so that they feel that you know they feel that  buying from you is a gift and they really really   value that you can also do something something  along the lines of like i use i used to do this   like you know sending out handwritten postcards  to uh during festival seasons so these are   small things that can really help keep keep your  community together keep your customers coming back   to you and uh you and you know build that brand  loyalty uh in your in your customers now i come to   the fourth category which is your personal growth  so for personal growth like i had mentioned see   personal growth is very very important  if you really want to scale your business   people feel that if if they only work on their  business and they don't work on themselves they'll   see some marvelous results but in truth i've never  seen that happen not even for my in my own life i   started seeing results in my business only once  i started working on my personal development and   i would definitely encourage you that don't waste  time on you know on doing other things but focus   on your personal growth in this year and you'll be  able to see like a whole you know all-rounded uh   growth in your business in your life in every  aspect of your life so what are the things that   you could possibly do in this first work on your  mindset work on your mindset i would definitely   recommend that you listen to this one audio  recording called the strangest secret in the world   i'm gonna put up the link to that so that you can  go and hear it it's a 30 minute audio recording   get into the habit of listening to that on a  daily basis second practice some affirmations so i   what i do every morning is i get up get up  i put on my airpods and i put on put on some   affirmations for happiness or success on youtube  and i listen to it and that really helps set the   energy for the day so the these are small  activities that you can do which can help you   have a mindset of success the next thing that you  can do is learn skills which you lack see as a   solo or women from your there'll be a lot of tasks  that you need to do in your business and there'll   be a lot of things so whether it is graphic  designing whether it is writing better content   whether it is taking better pictures of your of  your products or whether that is even marketing   you should have to go out and learn each of these  skills see just knowing about your product how to   create your product is not enough okay that is why  you need to you need to learn these other aspects   which are also essential for your business if you  are interested in this you can definitely go check   out my program called the women premiere academy  where i teach various marketing skills social   media marketing how do you build a brand how do  you build a website i'm going to share the link   for that below go check it out and see if that  is something that you can resonate with the next   point here is that read inspirational books they  really have the power to change your life and two   books that i would recommend that you get started  off this very year is the millionaire mindset by t   hawker and the success principles by jack canfield  these books will change your life i promise   you that okay the second last point for you to  work on is take regular breaks on social media   it's very important for personal growth why see  i know social media can be very very demanding   especially if you're trying to just trying to  grow a business from scratch but that is why   you need to set boundaries between using social  media for fun versus using it for your business   i don't use social media for my personal work  at all because i already spent so much time on   social media for my business that i don't want to  do it for my personal life and that will help you   know kind of stay grounded keep a calm calm mind  because social media can be very very overwhelming   so definitely you know you can set aside some days  like i try to avoid doing social media on sundays   i just like to take take a a break from that so  you can also define this for yourself so maybe   uh set a specific day or you can you can set  that you know after after a specific time every   day you will not you are not going to open up your  phone that also me means getting off whatsapp okay   because whatsapp is another time sucker it just  drains your energy it just drains drains your time   okay so this if there's one thing that i want you  to take out of all of these is this one particular   thing that take regular breaks and the last point  here is that you need to go inward if you want   success outside so what do i mean by going inwards  it could be something as simple as taking out   five minutes a day to do some deep breathing or  if you have a spiritual practice do some puja   if you if you believe in meditation do some  meditation but any form of going inwards where   you disconnect yourself from the world where  you disconnect your mind from you know all   those thoughts that are constantly running in your  head just get rid of those take five minutes of   silence and you'll really see a difference in  your creativity now every time that i feel that   i am struggling for for uh post ideas or i don't  know what to post or i don't know what to write   i do this you know i'll just breathe for five  minutes and then come back and i'll write   and i feel that what i produce after that is  much much better so i hope that you find these   22 tips useful and i would love to know from  you in the comments below which one of these   are you going to start working on from today what  which of these 22 tips are you going to prioritize   so i look forward to hearing from you now if you  would like to learn how how to grow your business   on social media i conduct weekly freeze trainings  for women entrepreneurs these are live trainings   that i conduct and last year more than 1500 women  attended these trainings if you too would like to   attend attend this training i'm going to share  the link of that in the chat box or you can   simply visit www.shreya.biz/livetraining  register for my webinar and I will be   happy to help you in my live sessions and to  clear all of your doubts regarding branding   about how do you use social media how do what is  the kind of content that you need to create so   this is a 90-minute session that i take where i'm  going to go dive deep into all of these concepts   so go ahead register for this training and  if you haven't already please do click on   the subscribe button and hit the bell icon  because i'm planning to create more such videos   in 2022 to serve you to give you value and help  you in your personal and business growth so i   look forward to seeing you again next week with a  new video till then bye take care stay connected   with me because i would love to know what what it  is that you would want me to create for you bye

2022-01-11 05:55

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