Simon Sinek: BEST KEYS TO STARTING A SUCCESSFUL BUSINESS | Simon Sinek Interview 2018
What do you think were some of the keys to the success of that at the beginning I. Think, I, mean. I'm only successful because of other people I mean in, the early days when. I just started my business I was pretty much convinced it was me, and. Everyone. Else was helping me out you know but, I can tell you with hindsight that the reason my business took, a nosedive because my whole trajectory changed. The first three years of my business were fun, and exciting, and, we, sort of beat the statistic, that you, know the overwhelming, number of us supposed to go out of business and I didn't. And. My, fourth, year was very difficult my, fourth year is very different and that's where you, know when. You're running on force of personality where, you you're chief cook and bottle washer you're making every sales call you're making you're doing the the product, you're making everything you're offering the service you're doing everything at. Some point you reach a level where. Especially. If you've survived for a few years that you now have to ask other people for help so you have to hire people right. And the. Stress of letting go when, or. Trying, to do everything which is demoralizing for people who you bring on and then, needing structure, you, know what is the actual structure of the business it's not just you doing. Everything and that's where I failed I was terrible at structure I continued to be terrible in structure and and. Really, became very very, difficult for me to grow my business became, very very stressful and I. Really. Hit a dark patch. And. That's when I learned the most valuable lesson I think of my career which is I don't have to know all the answers and when, I don't I don't have to pretend that I do mmm, and a willingness. To admit that. I needed help that. I didn't know I knew, this but I didn't know that. Allowed. Me. To seek. Help and accept it when it was offered and. I realize I'm we're all surrounded by people who are, plenty. Willing to help us but, because so many of us spend so much of our time lying. Hiding and faking people. Don't offer us their help because they just don't think we need it yeah because we've presented, ourselves in.
This Picture that we're good to go and so. We leave ourselves by ourselves it's our own fault and so, when I was able to stop, lying hiding and faking and was. Able to say really, good at this really, bad at that and, it wasn't a depressing, thing it was just like an admission. People, came up oh love, it go oh my I could totally help you with that and that's. When my real trajectory, took. Off was, when I realized. That. It's. It's a team sport and I. I, have to be really good at the thing that I'm good at and I have to be willing. To help those succeed. At what they're good at and allow, others to help me succeed, as. Well at what I'm good at and so it's that wonderful wonderful, sort of relationship, that we all have each other where we commit ourselves to seeing each other succeed that, is the reason I find myself where I am today Wow. So, at that point you, just you, discovered, that businesses, all, function, with three, things what we do how we do it and why we do it yeah so, this started this whole wide phenomenon. That. You launched. But, was that like you sitting there writing on a napkin was, this you decided, to start reading books I mean what how did it start you know it always sounds, like it's an invention or like there was some sort of revolution, and you know he said if you hit your head on the bathtub and, you, have that it's not like that. These ideas, like all good ideas are evolutionary. And. I was tinkering with I was already tinkering, with something that. Looked like the Golden Circle simply. To explain why some marketing worked in some marketing didn't and it was really good to help me sort. Of. Start. A PowerPoint presentation but, it, was basically there, and. It didn't you know as I learned more I started, to learn about the biology of human decision-making and, that. Set, off a spark, that oh my goodness this is much bigger than marketing this is our, lives this is our careers this is biology this is how we make decisions that's. When I realized the power of what I had, sitting on the shelf and. Then, I applied the scientific, sort, of methodology. Which is I had this theory let's test it let's wait for the theory to fail and so, people. Would come to me and say will this work and you, know big business I'm like I don't know let's try will it work in this industry I don't know let's try it will that work in politics I don't know let's try and, it kept working and that's, when I realized it was really something very very special so. People. Start asking you to share help them figure, out their why and it gets bigger and bigger was. When, did you decide alright I've got to sit and write this down yeah, and do, you consider yourself, a writer I mean did you where you already write lots of things and tell us about your process, not a writer never imagined being a writer never. Fantasized. About being a writer.
But. As. I said other people who believed what I believed I got very very very good at talking about what I believed and stopped completely, talking about what I did, people, come to say what do you do and I wouldn't say, what. I did I would tell them what I believe and literally. I started, practicing the things that, I eventually wrote about which is I started. With why and when you do that it. Attracts, people who believe what you believe and so the way the book came about is a friend of mine who. Knew what I believed and that was sharing my ideas with her I said you have to write this down and I shrugged and she, said I'll introduce you to an agent and I shrugged and, then I had an agent and, somebody. Else said. I wanted to use you to an editor friend I had and I was trying to said okay and the editor talked to me he said I wanted reduce you to a publisher so my meeting, with the publisher actually. Wasn't set up by my agent and. I ended up having a, 29, minute meeting with Adrian Zack Heim who's the god of business publishing, he's the original publisher, from good to great he came up with the title and everything Wow, and I'm, in this twenty nine minute meeting with him and. Three. Days later they offered me a book deal and I. Literally. I never. Presented myself as anything that I was not and I just would tell people what I believed and I and, what I imagined, the world could be based on this little idea and people. Who believe what I believe wanted, a help and so he helped me by offering me the opportunity, to to, share my idea at a much broader scale he absolutely, took a bet on me I was, an unknown personality. I. Didn't, have much of a platform which is what they was tell you need and. He took a bet Wow. So I'm, very very very lucky and very very. Grateful. To, him for that bet and I mean a great bet, to take obviously, I mean it's just it's, worldwide, I mean anyone has. I feel like I haven't come across anyone who hasn't heard of it or doesn't know everybody knows one, of the most popular TED Talks of all time I mean just congratulations. Thank you, but. So. What's. Interesting is you're why tell everyone your why to. Inspire people to do the things that inspire them, so together we can change our world. -. Love it but, I, and, what. About people, who. Are. Like that's great, to have a why but, like we, have to do work for example there's a lot of grunt work there's jobs that anyone would hate doing what about what did what do you say to them so, if you there's two questions there I don't, believe the Y is the end-all be-all, when. I talk about the Golden Circle there were three levels to it what we do how, we do it and why we do it right the. Reason I talk about the why is because that's the piece that's always missing, because, everybody knows what they do some. People know how they do it the things that you think make you stand out from the competition you're, differentiating value proposition, whatever II want to call it but very very few people if ever think about or talk about why they do what they do and my point was is that you cannot achieve or find long term success, or, fulfillment unless all three pieces, are there so, of course of course, the. Heavy lifting happens if you all you have is y and no work then you live on a hippie commune, everything's. Kumbaya, and you don't get any work done which is also very unfulfilled, after. Some time and no if all you do is what and how then, you have a job, rather, than a calling, you know it's more it is grunt, work as opposed, to something.
That Matters, Y contextualizes. The importance, of all of that hard, lifting you, know if you work very very hard for something you, hate or don't believe and it's called stress if, you work very very hard for something you do believe in or love it's called passion and, that's what the Y does if fuels. It gives you the energy, to. Get all that heavy lifting done now you said something else they're just you said there are just jobs people don't, like or something today there are some jobs no one would like yeah that's just not true I, think, that we have this sort of very. Ethnocentric. Sense. Of our own like well clearly people like things like working in tech and how can anybody like working as a. Janitor, or something and it's completely nonsense it's really judgmental actually, of us to even think that way because, again. Because. I know because I know so, many high, tech people, and bankers, and white-collar and you, know movie, business and, glamour, glamour who hate their lives hate, their jobs hate, their colleagues hate, their bosses and need pills to sleep okay. I know plenty. Them their, superficial glamorous, wonderful lives and I know plenty of people who, work in factories with their hands, and they stand at a machine all day and are, grateful, for the company they work for and they love their, colleagues, and they feel cared for and they love coming to work because they feel like they're contributing to something bigger than themselves it, has nothing to do with the work they do it has to do with the reason they come to work. See. Why it started, a movement obviously, but, let's get back to you so, you. Start to see I'm assuming. That it's catching on like wildfire and, you get this book deal and now people want you to speak all the time did, did you change your business model or sell your old business or did you just transition, because you were doing marketing consultant, yeah so the marketing business, happened three years prior so I had the marketing business lost, my passion for what I was doing that crisis, mm-hmm. Was, the spark that helped, me find this thing called the why and then define the Golden Circle and, I. Would. Fall in love with this idea and would. Literally, go to my friend's apartments, and give talks to their friends, about, this thing called the Y and I would help people find their Y for a hundred bucks on the side that's how it began okay and people, just kept in kept asking me to speak and I kept saying yes so I was actually giving the talk for about three years before, any book or TED talk and.
That's, When I abandoned, my marketing business because. I realized when I realized I could make a living doing this that people will, pay me to speak and will also invite. Me to come in consult. I guess but, as it started to gain popularity then, the question was what, do I want to do and I made. The conscious decision not to build a consultancy. Because. I didn't want for me spreading. The message was much more important, so, I sort of took on the the, the, identity. Of a sort of a modern-day preacher I had a purpose I had a cause I had a calling, I had, a something, I believed in that I was gonna preach I was gonna share it I was gonna stand on my bully pulpit, and I was gonna look for followers to help me spread this spread, this gospel I mean that's really the the angle I took and. That's. What we've done and the, reason the message has spread is because that's what we decided. We would do I could, have become a consultant and made, a nice little nest egg but this, seemed like the. The right thing to do I'd rather more. People find, a job they love and feel, inspired. When they wake up every day not. Just a few people I could to help so when. You're that passionate. And that committed. Was. It I feel. Like it would be interesting or maybe challenging or difficult to bring on team members how. So well because, it's like your baby I mean everyone's business is their baby so a lot of people have questions about hiring, but what what, were your what's your advice for starting, to build a team. I. Think. The Divis between an entrepreneur, who. Cannot. Achieve scale which is different from success, you can make a ton of money but that's not scale it's just money right, versus, being able to cross that little chasm and find that tipping point where it can really gain scale is, the ability to let go you, know I'd been chief cook and bottle washer I had done every, job and, so when I started needing, help because I could no longer do, every job I didn't have the time or the energy I. Wanted. To tell, everybody how I used to do it and have, them do it that way that's, that's, that's. About like assigning, tasks, that's not a sending responsibility, that's not letting go and, it was a slow. Uncomfortable. Process it's, not like tomorrow. Morning I'm just gonna let go you know it doesn't it doesn't it doesn't work that way it's a very uncomfortable process, I assume you you use the analogy of this, is your baby I assume, it's something like, when your kids grow up and leave the house or when they become, old enough to drive and they gain some independents, like we'd like to tell them what. To do what to eat when to go to bed when to have a shower but. You kind of lose that and some, parents struggle with that and it. Creates tension in the relationship with their kids and some parents slowly. Embrace that their kids are adults and it's, the same kind of transition where you people come on and you realize that they care and that, they're smart and that, they're good at what they do and that they want to learn and so they want to do things they've never done before also, they, don't have to be experts in everything and you. Let, go a little bit and they do an amazing job and you let go and amazing a little bit late and then they you let go a little bit and they screw, it all up and you say, okay. Try. Again and, the. More they feel that you care about their success. The. More I started. To feel um, that, I cared about, the success of those around me. It. Became very easy for me to simply say just take care of this and, whatever. Happens is fine in every decision you make I love you know yeah which, this is kind of easily segwaying, us into your next book but before we go there I was listening to I'm, sure you're familiar with Liz, Gilbert and I was listening to her in an interview and she was talking about after, the, massive, success of Eat Pray Love, kind, of like a little bit of an identity crisis, you know did, you have that after what, became I mean your book became. What. It is so, it's funny you bring up Elizabeth Gilbert because her TED talk actually helped me not go through that. So. People. Would come up to me and say how are you gonna do another TED talk as successful, as the first one and the answer was I'm not that. Was an accident, I won the lottery like, I won the lottery and I, can't plan. To. Win the lottery again like, that's, not how it works and the success of start with Y again. Like. I, can't. Plan that like, there's nothing you can't plan for something that was an accident, so, I had actually completely. Divorced myself of any notion. That I had to produce something that was better or more successful than, the first work and so. When I set out to write leaders, eat last the.
Only Goal was to, share. Every, lesson that I've been learning on the topic of trust and cooperation and. Do. The best job I can of communicating, those ideas, with, literally. No, concern, or thought where there would be more. Successful than the first one I didn't mind I didn't care, and. I. Feel that way about all my work which is you, know the Y has sort of gone off and done its own thing and, and. It's. Like my kid leaving the house I'm like I'm just so proud so, tell. Us just about your actual writing process, do you sit in a room for a certain chunk every day or you know how do you actually get the book done a very very envious. Of writers with discipline you know who treat it like a job from 9:00 to 5:00 or set a goal every day of writing you know whatever a thousand words or 2,000 words and they do that I. That's not my process my process is best defined as. Days. Of. Guilt. And self-loathing. Punctuated. By hours of your brilliance and, the problem is I don't know when those hours will strike and. So I will sit, at home and watch TV and hate, myself for not getting any work done and, and. I. Won't go out for dinner in case one of these things strikes and then I sit at home and watch TV and say, I should have gone out for dinner then I would see my friends and. Then the next night I got for dinner and then I have an idea and I'm riding on tablecloths, and it's. It's. More of a creative mad. Process, than it is a disciplined. Process. I, feel, like a lot of people can relate to that a lot of writers probably, yeah I'm okay, with it like I don't pretend that I have the discipline I don't like sit at a desk and stare at a screen or. Write I can't write you, know some writers they can write two thousand words a day even if it's junk I can't, do that if I'm writing I have to like what I'm writing I don't, like what I'm writing then, I stop. Writing interesting. Now, your, second, book leaders, eat last if you guys haven't heard the story that prompted that you told it so brilliantly. To marie forleo so i don't want to take time on that today but i'll link it you guys go watch it because I was like on the edge of my seats of this whole your, whole journey through Afghanistan and, just take note of the way he tells stories, okay, for anybody who's the speaker or you're working on your writing because I was just riveted. So. Then. After in that book I I kind of want you to just touch on what. You feel like our leadership, challenges, for, people who, are still very small so, five, employees ten employees because a lot of times you, know they're growing so fast they're, trying to keep up there's no culture to speak of there's nothing what's your advice to them so.
When. We're. Junior, or when, we're solo, we. Only really have to be good at whatever it is we claim we're offering like that's pretty much it you know and as, you gain seniority, or as you have to bring on more people you, have to go through a transition you don't have a choice some, people make it quickly some people make it slowly and some people will never make it at all which, is you now go through the transition where you're no longer responsible for the job you're, now responsible for the people who are responsible for the job right. So I love talking to CEOs and say you know what's your priority say my customer I'm like you haven't talked to a customer in 10 years yeah you're not responsible with a customer you're responsible for the people who are responsible for the customer you know there's, not a senior exec on the planet that's responsible for the results zero, they're, responsible for the people who, responsible for the results and so, we, work so hard and get advanced, degrees on how to do the job but really there's very little out there to train us to do the job of leadership which is to let go of the results and take care of the people who are responsible for results now when you have a small business you. Actually have to do both where. You do have responsibility, for the job because you're still in the game but, now you also have responsibility. For people, and. Their, and their jobs and so you have to dance that line and if you do too, much of one then the thing collapses, and if you do too much of the other then. You're, you're. A micromanager and, everybody wants you out of their way and everybody hates coming to work for you and the thing collapses, and, so you really have to find that balance and as the organization, grows what you've been doing is practicing and, as the organization, grows and you stop doing the jobs you used to do you, now take care of the people who do the jobs so, you know you. Become a much better leader but it's a it's a process it's a transition it's an education, it's not an event it's not like today I'm a leader I hired you know I've got five people I'm a leader it's nice it smells work that way so, but it takes unbelievable. It, took a lot of hard work it, takes a lot of energy leadership. Is the most it is more difficult in the business right. Because you. Can back plan something or you can figure out how to fill your pipeline, but, how you deal with the whims and insecurities, and egos and ambitions. Of, a human being who. No. Matter how great they are they have a fight with their spouse, or. There's. A family tragedy or they didn't get enough sleep and everything's, horrible right, you, know like. They come to work with all of that stress and anxiety and human. Beings are messy it's. I wish it were so neat and so. It's like leadership, is really, really hard work and I, equate. Leadership to it's like everyone. To parenting where. Everyone, on the planet has, the capacity to, be a parent it doesn't mean everybody should be a parent and it doesn't mean everybody wants to be a parent leadership. Is the same everybody. Has the capacity to, be a leader doesn't, mean that everybody wants to be a leader and it doesn't mean that everybody should be a leader so, if you don't want to be a parent don't have kids, if, you don't want to be a leader then.
Don't, Push. Your career, to have people report, to you because. You, then don't have a choice like if you accidentally. Have a kid, congratulations. You are now a parent, right. Yep. You know so if you find yourself in a leadership position you. Either give. It up to somebody doesn't say and I, know plenty of entrepreneurs who do that they bring in presidents, to run their companies and they like to be the creative director they. Like to be in the weeds because they're good at it and they don't want to run the organization they don't want to lead the people right. It's. Hard mm-hmm. And you stop getting to do the stuff that you like doing anyway, you have to like leadership. So. It's. An education, and the. Best leaders I know like. Truly, remarkable, leaders, who've some, of them have achieved amazing things and they command unbelievable, love and loyalty from their people they get all the theories that I talk about they get it they do it I learn, from them none. Of them consider, themselves experts they. All consider, themselves students, and, when. Anybody says to you you, know I'm an expert at this I think I know what I'm doing run, run run. Yeah. It's. The ones who understand, that every everyday as a leader is an education, and so. All the leaders I know talk, about leadership look, we sit down and we talk about it like, I want to hear what they're doing then when you were time doing like we talk about it because. We're learning right I may, be in a more advanced student, than some. But. I'm still a student right and so when you have that perspective you show up every single day as a student, have a student's mind a student's mentality and so your constant like you watch the news or you watch a press conference or you, meet someone and you're constantly paying. Attention, to how they answered something or how they did something agreeing, and disagreeing, because. You're in student mode if you're an expert mode you've, just ignored. The world around you so, all the best leaders I know see, it as a constant every day education. And a daily practice student. Mode I like that student, mode so now you are a leader and you have a team play one on TV, what. Is the average day, like for simon Sinek oh I wish I had an average day actual no I. Don't have an average day. My, days are die I'd like to say that I want one of these I love my job is I don't know what I do every Monday I don't. Really have a sense of routine there, are lots of things that I have to do and sometimes things go in spurts so sometimes I'm on the road sometimes. I'm working directly, with. Organizations. Or leaders in the resort within, those organizations sometimes. I'm writing I, have, a strategic partnership, with EUI Ornstein Young where. They're taking, my, IP and we're. Developing it, into products and services so. We can give it to more people so, that they can implement it more easily and. We're. I'm actually a part of something that they do every year called sgf which in the entrepreneur world is very very well known I love, that kind of stuff so I have responsibilities.
There As well we're developing, stuff together which is fun. So. There's, no there's no there's, no routine. But. Like anybody else my struggles are the same that sometimes I have I have what I call very productively. Unproductive, days where. There's, something I have to get done and I, get done 15, other things but not the thing right. Do. You have any daily. Rituals, or habits that you think have helped in your success. I, mean, as I said before I'm. Very good about asking. For help of bouncing ideas of someone you know even if I'm. You. Know rarely. Away a hundred percent sure about but even if I'm a 90 percent sure about something I'll, call up somebody. On my team be like so this is what's happening this is what I'm thinking of doing and sometimes, just me. Getting to say it out loud is like okay. No that's actually a bad idea yeah, you know so I'm very good about using sounding, boards even for things that I'm fairly. Confident, about so I do that a lot. It's. The basics I think you got to get a good night's sleep I think, you, you got to exercise. You. Know if, you don't if you think one, of the big things I changed my life was I prioritized, exercise, so, exercise for me goes in my schedule like a meeting and too. Many of us treat exercise, as something malleable. Or flexible, where, oh my god I have this amazing opportunity to meet with this person I'll, move my gym time I don't. Like, my gym time is. In, my schedule and, if somebody says can I meet you at 3 o'clock or later. You know six o'clock whatever whenever I put it in sometimes you did the middle today I, go I'm sorry I'm busy that time they'd. Have to know what I'm doing right I'm busy so. Can we do it tomorrow, yeah, and I'm really my I really started things, started, to may get a lot easier for me when I prioritized. My. Body and my health. Equally. As my my, my. Work. So. That's a big one and I'm. Really good about separating. From my telephone and from from email. My. Phone doesn't. Go busy being. Buzzed beep for every notification, I keep, my phone ring or off almost, all the time I don't know when I get emails I'll, check later like it doesn't my email alert, has actually turned off so. The only way I find out if I got an email is if I go check my. Phone won't buzz and that's on purpose because I don't want to Pavlovian, response you. Know somebody hit reply all and I got buzzed I go like this and I thought and it didn't even matter and I interrupted, something that I actually was. Focused on and I broke that concentration, yeah I'm really good about putting my phone away and working not having it on the desk I'm really, good about, going out with my friends or even for meetings not, putting the phone on the desk not, putting the phone on the table engaging. With somebody fully and it's, that. Practice, where. People. Are much more likely. To. Want to help you if they feel that you do something as simple as look in the eye and give them your full attention as, opposed to one of these deals uh-huh. You're. Totally or my favorite one is the. Phone rings they go. I'm. Not gonna get this it's like oh you're so magnet. Yeah. So so, I'm really good at prioritizing health, I don't, believe in pulling all-nighters I just, don't believe in it, the. Quality of the work can't be that good anyway you know for talk in the morning I'd. Rather get at least some sleep and then wake up early and work you know and. And. And, really. Prioritizing the relationships, I have with other people whether, it's whether it's a first-time meeting or an old friend I'm. Very good about putting my phone away do. You feel like you had to give anything up, to. Serve, this giant movement I've, given up a lot and always, consciously. The decisions were made by accident um you, know when you when, I made the decision that I was going to spread, this message I knew, that it would come as a sacrifice, to my my. Personal life I knew that I knew that going in, you, know when you're always on the road going. On a date and goes, great and you go oh my god I had so much fun are you free in six weeks yeah, your honor your undateable I, there.
Was A sacrifice there, I knew that and. There. Was a point at which I was sacrificing my health have fixed that one. But. Yeah there were sacrifices I've made I regret, none of them you, know you make value, judgments and. You. Can pick one you know you can't have it all yeah, and, so if you're gonna choose this you can have to give up that so, if you want more time you might have to give up some of the money if, you want more money then, you're gonna have to give up some, of the time like. You know yeah. And, sometimes. I play with a juggle, with those you know looking. Back what's, the best part and the worst part of your journey so far well. The best part is the journey I mean this is the most exciting, amazing wonderful thing that I've ever done, it, my life is surreal there's not a single. Thing that I'm doing or have done that, I could. Have imagined, that I would do, I'm. Grateful, for every day and when. Everybody says oh my god you've done so much my answer has been the same for the past ten years which is it's just the tip of the iceberg you, know I'm I'm trying to change the way in which business is run I'm trying to undo, all, of the theories that were, popularized, in the 80s and 90s you, know shareholder. Supremacy, putting. The, interests of an external, constituent, ahead, of the, people inside your company that's like a coach prioritizing. The the, desires of the fans over the desires of the players that's, what that is well, we have to sell tickets sure destroy. Your team and appease a fan for a year or two with a couple promotions right so, that's what shareholder, supremacy is that was a theory, that was proposed in late 1970s. The use. Of mass layoffs to balance the books we're, not talking life-and-death situations, here you know balancing. The books for the year you know that, was a that. Did not exist in the United States prior to the 1980s. So. They have all of these theories rank and yank terrible, terrible, destroys. The inside of a corporate culture or, pitting people against, each other I guess I like to get my people to compete no, no, compete with not compete against you. Know there's. All of these theories that were popularized, in the 80s and 90s all in the name of selfish. Desires. That. Have really, done long-term. Damage to our economy to, the way we feel about our jobs the way we feel about each other the way you feel about ourselves. Depression. Is massively, on the rise in our company if any, company goes look at their that without what they're spending on health care you know from, you, know they can companies can see what drugs they're buying and, their health care plans you'll. See that there is a precipitous, rise and we, have a precipitous rise exponential, rise in. In. Depression drugs in, fact it's the number one thing that we're treating in companies so. I'm trying to completely, undo, an.
Entire. Philosophy. Of how we do business that, is the norm in the United States and other places in the world like we don't even think. That anything is bad when layoffs, are no they announced layoffs, it's. Awful, right. So, no, matter how much I've accomplished, I stand. At the foot of my of the mountain oh my god oh my god I'm so much more to do yeah and I love that I. Guess the worst part is that. What. Is the worst part I. Mean. I have bad. Days and but that's not I mean like you get through those and I have days, where I think I can't do it but you get through those and I don't. Know it's. Pretty it's. Pretty cool, that's. An awesome answer I don't know yeah I'm sorry I wish I had something so, if you had to give what, your, number one piece of advice for someone who is has. A message, and they're trying to spread, it to the world what's your number one piece of advice for them so spread it like what are you waiting for do it you, know I get this question sometimes. You know I want, to be a public speaker how do I start. Speak. I don't know you. Know like it's not about the problem is are you speaking, because you have a message to spread are, you speaking because you want to be, on Ted or become famous or get paid lots of money to stand on the stage like what's your motivation like. If, your motivation is to be on Ted or be famous I got nothing, I have no idea how you do that right but, if you have a message to spread the. Rule is talk to anyone who will listen remember. I started just talking for free in the living rooms of my friends that's, how I started, yeah and somebody said will you come to my company and they went mookie, and they paid me a. Couple hundred bucks you know and the first time somebody ever offered me any sort of real money I didn't, realize this was an industry that I could accept the money so I gave it to charity like they gave me a big check and you know because that's what I thought you did right. So, I didn't realize I could make a living so I, even. Today I don't define myself as a speaker I speak, and if I stop speaking, I still. Have an identity in other words my identity, comes from my Y my identity comes from my message my identity comes from the thing that I want to talk about that I want to write about I'm. An author technically. Because, I happen to have written a couple of books but. Do I cease to have an identity because if I never write another book again what, if I never give another speech what. Happens my identity I'm fine. So. I've never wanted to be a speaker, or an author I just want to spread a message and. I am completely. Agnostic as. To how I spread that message right. So, if you want to do these things then. You have to wake up to do that thing not, to be someone. Or be that thing you. Know so the, question is what is the message you're trying to spread and if you believe displaying. That message. Your. Passion will show through and if, your passion shows through because, you believe desperately, in that message people. Will invite you because they're attracted to your passion and they like your message and if your practice. And you become clearer, and more articulate, and how you explain, your ideas, and other people go I understand. I understand. So clearly I can, tell someone your idea without you in the room, then. What, happens to is your message starts to spread without you yeah and then down somebody calls you up and says will you come and deliver your message that I've heard about over, here and you go I would love to thank you and the thing grows we'll. Be back in just a second with fast, facts man. There is so much we can learn from that interview, but here are my keys to success, from, my interview with simon, Sinek number. One be honest, with yourself and. CENTAC with others he. Had to realize what he was good at and what he wasn't good at he, says once he started to get honest and just, spread his message with others things, started to take off he, didn't try to build, a platform or become an author he just started to share his ideas and, focus, on what he was good at number, two be, patient, and persistent, cynic. Started really, small sharing. His message, in friends, apartments, for a hundred bucks on the side he. Just started sharing his message and he says if you want to create a movement just. Get up and start sharing your message but of course you have to consider why you want, to start a movement and realize that it takes a lot of time and sacrifice he, gave up a lot in his personal, life in order to spread this message so quickly and so powerfully.
Number, Three be passionate, focused. And passion. Focused, again. We have to talk about why, if we're talking about simon, Sinek he. Literally, started practicing, the things he wrote about he, would introduce himself by, talking about what he believed in instead, of what he did he. Says if you just start sharing and practice, how to share your passion clearly. Other, people, will start to get on board and it will begin to grow number. Four be willing to let go and keep learning, he, says that the entrepreneurs, that reach a tipping point realized, that they have to let go and truly. Delegate, and be able to tell their, team members that they can make their own decisions, and that they'll be fine with the decisions, that they make and part, of letting go is admitting, you don't have all the answers he says that the best leaders he knows are constantly, in student, mode and that learning is a daily, practice for them number. Five be practical, be present, and stay grateful, he says to focus on the simple things when it comes to your health like diet, exercise. Getting a lot of sleep then, he says focus on being present, he puts away his phone he engages, with people and lastly. He, called himself lucky multiple. Times even, though he worked for three years on his idea before, starting, to get any sort of traction with his book deal or his speaking, gigs he was just sharing his message with people in their home, this is someone who worked hard to start sharing his message and instead he says he got lucky that, is a sign of someone who's grateful and he, says he's living his dream and is grateful, for every day and. We are back for fast, facts just, try and answer as quickly as you can okay without really thinking about okay all right what is the wallpaper on your phone. It's, a photograph. It's. A it's an art it's I'm and I'm an art nut so it's a photograph of a girl in a pool but it's the broom the pool is decorated like it's a house it's hard to explain okay so it's. Okay. What's. The last thing you googled. Probably. A restaurant. Something. Nearby yeah Scrabble, or charades Oh Scrabble, hands down favorite. Book, a. Man's. Search for meaning, favorite. Fiction, book. Wonderland. Chocolate. Or vanilla chocolate, one, word you're guilty of saying too often. Probably. The word inspire. Who. Is the last person that you called or texted, my, sister what. Was the last awkward, situation, you were in, pick. A day I mean last. Vacation, you took. Bahamas. Favorite. Hobby, photography. Coffee, or tea. Tea. Early. Bird or night owl, it's. Changed I used, to be a night out, now. Still I'm like a hybrid. Kind, of a hybrid winter, or summer winter, wine, or beer wine pancakes. Or waffles. Don't. Care guilty. Pleasure TV, show Game. Of Thrones but, I don't feel guilty yeah. Neither marie forleo says the same thing and I also I agree. Favorite. Snack. I. Like those I like those pop. Corners you. Know they call they like the popcorn things, sweet thing there's a good interesting, I'll try and Google app for the rest of us and link to whatever it is you're talking about good. Favorite. Cereal, I'm. I like, I'm a I'm. A syrup I have many boxes of cereal and I myself and so there's no favorite cereal it's the art of mixing cereal, you, know is the same way Seth Godin Siri ologist, is what I am yeah, I mix cereals there's, usually raisins, in there there's usually maybe. Sometimes, there's fruit I'm like I'm going through a goat's milk phase right now, interesting. Yeah, what. Is your favorite music right now, I. Have. An eclectic taste in music I. Mean. This is embarrassing, the the, Hamilton, soundtrack, I mean yeah yeah I wondered. If you were gonna say that because it's like a phenomenon, and I love that you just. Like. To the point where my friends are like okay you can shut up now amazing, biggest pet peeve.
I. Got, a bunch. Of those I. Hate. It when I mean how, myopic. Are we talking here I hate open cabinets when people leave cabinets open like I walk into someone's house and cabinets, are up and I will go and I just like close all their kitchen cabinets like don't come over it makes me it. Makes me really uncomfortable that is, just on to the next task no no so is mine. Like. I'll open the cabinet take some that close the cabinet open a cabinet take something out of clothes again yeah, I. Get that I don't. Know where it comes from but it's true what were you doing right before this interview I, was. Working. With. The wonderful people at ey figuring, out what we're gonna do at sgf and, what will you be doing after this interview I don't. Know actually, all. Right honest I don't know well again thank you so much this has been incredible, it's been an awesome time thank you for fitting us in.